The Integrated Entrepreneur
Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.
Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)
Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.
Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.
Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.
In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!
By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.
In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.
The Integrated Entrepreneur
Foolproof Startups: How Not to Screw Up Your Brand New Business
Unlock the secrets to launching a successful startup while sidestepping the common pitfalls that lead many entrepreneurs astray. Join Jonathan Fodera and Joe Viccora for an insightful discussion on the Integrated Entrepreneur podcast, where they promise to equip you with the tools needed to craft a winning business plan and establish early business credit. This conversation will guide you through the nuances of identifying your target audience and differentiating your brand, all while leveraging wisdom from seasoned business owners outside your competitive sphere. Whether you're just getting started or looking to refine your existing strategy, this episode will provide you with actionable steps for creating a robust business foundation.
Jonathan and Joe also delve into the art of securing startup capital effectively, discussing the pros and cons of debt versus equity and sharing strategies for maintaining financial health. Learn the importance of exceptional customer service in building a loyal client base and why positive reviews can serve as your most powerful marketing tool. Discover how invoice factoring can revolutionize your cash flow, especially if you're working with B2B or B2G clients. This episode is a treasure trove of insights to ensure your startup not only survives but thrives in today's competitive market. Don't miss out on these valuable lessons that promise to enhance your entrepreneurial journey.
Key highlights:
- Starting a business almost flawlessly is crucial.
- Having the right capital structure is essential.
- A solid business plan serves as a roadmap.
- Building business credit early is vital.
- Starting with bad personal credit is risky.
- Client experience can create raving fans.
- Avoid partnerships that only bring capital.
- Maintain a cash reserve of 10-20% of sales.
- Proper documentation is key for financing.
- Invoice factoring can enhance cash flow.