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The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

The Missing Piece Holding Your Business Back

July 29, 2025 • Jonathan Fodera • Episode 84

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Unlock the secrets to business growth that have remained elusive for so many entrepreneurs. Join Jonathan Fodera and Joseph Viccora on this episode of the Integrated Entrepreneur as they expose the pitfalls that stunt business potential and offer actionable strategies to overcome them. From mastering digital visibility through tools like Google My Business and Yelp to understanding how these platforms can affect lending decisions, they provide insights that are crucial for enhancing your business presence and financial opportunities.

This discussion continues with a deep dive into the essentials of establishing a strong business presence and maintaining robust financial health. Jonathan and Joseph address the power of a branded domain and an active social media presence in shaping customer perception. Furthermore, they underscore the critical role of both business and personal credit, along with sound bookkeeping practices, in accessing better lending options. These elements collectively form a foundation that helps entrepreneurs not only identify but also tackle the root causes of their business challenges.

Explore the financial strategies that can revolutionize your business operations, particularly for B2B and B2G companies. Jonathan and Joseph explain the benefits of invoice factoring, project financing, and inventory financing, revealing how these tools can enhance cash flow and enable you to seize growth opportunities. Additionally, they highlight the importance of choosing the right financial instruments and making informed decisions to prevent common pitfalls. Whether it's avoiding the misuse of a line of credit or navigating marketing budgets, this episode equips you with the knowledge to ensure sustainable business growth.