Money Moves That Matter: How Smart Entrepreneurs Separate Themselves From the Pack (Part 1 of 4) Artwork

The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

Money Moves That Matter: How Smart Entrepreneurs Separate Themselves From the Pack (Part 1 of 4)

September 09, 2025 • Jonathan Fodera • Episode 90

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Have you ever thought about expanding your business offerings, only to hesitate because of the fear of failure? In this episode, Jonathan Fodera and Joseph Viccora unravel the art of strategic expansion by aligning new products and services with your existing client base. From integrating credit card payment solutions to launching a factoring company, they'll walk you through successful examples that resonate with current clientele and keep you from repeating their past mistakes. Discover how to test market waters by consulting your current clients before making any big moves.

Raising prices can be daunting, but fear not! Jonathan and Joseph spotlight strategies to increase revenue through smart pricing and effective upselling. By examining competitor pricing and evaluating your margins, you'll learn how to raise prices without losing your customer base. Communication is key, especially during times of rising costs. Jonathan and Joseph also delve into upselling and cross-selling techniques that enhance revenue and customer experience. Learn how packaging services or products can meet client needs while ensuring every financial strategy is backed by solid reasoning.

Lastly, explore customer retention and outreach strategies that are crucial for building a sustainable business. By targeting larger clients and expanding your geographical reach, you can increase your brand's market presence. The importance of a robust online presence and seamless customer experience are emphasized, as they play a critical role in staying ahead of competitors. Repeat customers are not just cost-effective but also invaluable for word-of-mouth referrals. Tune in to uncover insights on crafting an unparalleled customer experience with personalized follow-ups and thoughtful gestures, ensuring your brand remains top-of-mind and cherished by clients.