Profit Margin Secrets: Turn Your Business Into a Money-Making Machine (Part 3 of 4) Artwork

The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

Profit Margin Secrets: Turn Your Business Into a Money-Making Machine (Part 3 of 4)

September 23, 2025 • Jonathan Fodera • Episode 92

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Welcome to the latest installment of this series on boosting business margins, where Jonathan Fodera and Joseph Viccora focus on implementing value-driven strategies that can lead to sustainable growth. In this episode, they explore the critical role of product quality and rebranding in differentiating your business from the competition. By enhancing the quality of your offerings, whether it's a product or service, you can create raving fans who not only drive down your marketing costs but also provide invaluable testimonials. This episode will guide you through balancing product improvement with pricing to ensure customers feel they are receiving exceptional value.

Tune in as they uncover ways to maximize margins and customer value by refining business models, be it service-based or product-based. Discover the potential of offering complementary add-ons to boost sales and learn the benefits of forming strategic partnerships with like-minded companies to expand your reach. Jonathan and Joseph emphasize the importance of prioritizing high-margin products while ensuring customer expectations are met and exceeded. Listen in as they discuss the significance of operational efficiency and modernizing outdated processes to stay competitive. You'll also gain insights into the delicate balance of maintaining perceived value by strategically limiting discounts.

This conversation also highlights the challenges and strategies of lead generation through free offerings and the effectiveness of value-based pricing. Learn how Jonathan and Joseph shifted their approach to delivering value by integrating educational content and instructional videos into client interactions, ultimately enhancing customer value. Finally, they emphasize the importance of building strong client relationships through exceptional service and the power of going the extra mile to secure loyalty and positive outcomes.

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