Business Armor 101: How to Build an Unshakeable Foundation Artwork

The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

Business Armor 101: How to Build an Unshakeable Foundation

October 07, 2025 • Jonathan Fodera • Episode 94

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Unlock the secrets to safeguarding your business from hidden risks and ensure long-term success with the latest episode of the Integrated Entrepreneur. Jonathan Fodera and Joseph Viccora promise you'll uncover practical solutions for managing cash flow challenges and navigating shifting markets, drawing from real-world examples like the transformative effects of COVID-19 on various industries. Hear actionable insights on leveraging good credit, setting up invoice factoring, and diversifying sales channels to build a robust financial foundation.

Explore essential risk management strategies to protect your business from unexpected disruptions. From handling key man risk by preserving institutional knowledge, to diversifying your vendor base and maintaining a presence across multiple platforms, this episode is packed with expert advice to keep your operations running smoothly. Learn how to prepare for technological failures and cybersecurity threats, ensuring your business remains resilient in an ever-changing digital landscape.

Achieving a healthy work-life balance is crucial for entrepreneurs, and Jonathan and Joseph discuss how regular wellness practices and strategic breaks can make a difference. Discover personal strategies for managing owner burnout, such as engaging in hobbies and planning rejuvenating trips. By prioritizing both your business and personal well-being, you can navigate the complexities of entrepreneurship with clarity and purpose. Tune in as Jonathan and Joseph share insights to help you thrive in both your professional and personal life.

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