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The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

Building Culture in Your Business

November 11, 2025 • Jonathan Fodera • Episode 99

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Welcome to another insightful episode of the Integrated Entrepreneur, where Jonathan Fodera and Joseph Viccora focus on the transformative power of company culture. In this episode, they explore the crucial role that culture plays in determining the success or failure of a business. Listen in as Jonathan and Joseph emphasize the importance of establishing a strong culture from the top, demonstrating how a cohesive environment can prevent high employee turnover and inefficiency. Drawing from personal experiences, they highlight the significance of leading by example and maintaining a presence to inspire and motivate the team, even during personal time off. They discuss how core values serve as the foundation of a thriving culture, guiding decision-making in the absence of direct supervision and aligning with the company's mission and ethical standards.

The conversation continues by examining how to build a supportive environment that goes beyond compensation, exploring initiatives like intense physical training exercises to enhance team bonding and morale. Jonathan and Joseph also touch upon the potential pitfalls of social gatherings, cautioning against activities that could lead to toxic environments. Moreover, they discuss the impact of private equity on company culture, using a cautionary tale of a company's collapse due to the merger of flawed corporate environments. This episode is packed with practical insights and real-world examples, offering guidance for those looking to improve or establish a strong company culture. Tune in for this enriching discussion, and be sure to share these insights with others who might benefit from them.

Key highlights:

The best time to work on and set up your company culture is the day you start the company.
If you feel that you're not getting 100% out of your employees, this could be a key piece of what's missing.
Culture is the backbone of any successful organization.
Engaged employees drive better business outcomes.
Measuring culture can be challenging but essential.
Adaptability is crucial in maintaining a strong culture.
Leadership plays a vital role in shaping culture.
Communication is key to a thriving workplace culture.
Investing in culture pays off in the long run.
Culture should evolve with the organization.

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