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The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

Unlocking Equipment Financing Secrets

December 02, 2025 • Jonathan Fodera • Episode 102

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Could your business be losing money by paying cash for equipment? Explore the complex world of equipment financing with Jonathan Fodera and Joseph Viccora as they uncover the strategies that could save you a fortune and strengthen your financial standing. They weigh the pros and cons of various financing methods, challenging the common perception that owning your equipment outright is always the best choice. From leasing to equipment loans and leases with a dollar buyout, each option offers unique benefits and potential pitfalls. Discover how to enhance your balance sheet and secure better terms by understanding these financing nuances.

Jonathan and Joseph dive into the nitty-gritty of securing substantial financing, especially for amounts over $100,000, emphasizing the crucial role of credit and profitability. Learn why some banks prefer certain industries and equipment types, and how partnering with marketplaces might lead to more favorable rates. This discussion highlights practical advice for startups, cautioning against common pitfalls like dealership financing that can negatively impact personal credit. Plus, they explore manufacturer-specific financing options, including the enticing possibility of zero percent rates. Join the community-focused conversation and empower yourself with the knowledge needed to navigate the complexities of equipment financing successfully.

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