The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

Bringing in Your Ideal Client

December 16, 2025 • Jonathan Fodera • Episode 104

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Most entrepreneurs don’t have a marketing problem—they have an ideal client problem.

In this foundational episode of The Integrated Entrepreneur, hosts Jonathan Fodera and Joseph Viccora break down what it really takes to attract the right clients, not just more leads. Drawing from their experience running a multi–seven-figure company, they share a hard-earned realization: for years, they were scaling without clearly knowing who their ideal client actually was—and it was costing them time, money, and momentum.

Jonathan and Joseph walk through how to identify your ideal client using real data, how to find where those clients actually spend their time, and how to craft messaging that speaks directly to their pain points. They explain why generic, AI-generated content gets ignored, how to sell solutions instead of products, and why referrals and word-of-mouth still outperform most paid ads when done correctly.

This episode also dives into content strategy, customer experience, and the systems required to turn clients into raving fans who fuel long-term, sustainable growth.

If you’re serious about scaling your business, tightening your marketing, and building a brand that attracts high-quality clients consistently, this episode lays the groundwork you can’t afford to skip.

Key highlights: