Small Business Growth Addicts | Top Social Media & Marketing Podcast for Small Business Owners

How Maxine Laceby Built Absolute Collagen from Scratch—And Why She Never Took No for an Answer

Amanda Hughes Season 3 Episode 20

Send us a text

Ever had a business idea and thought… ‘This could actually be something BIG?’

Today’s guest on Growth Addicts proves that yes, it absolutely can.

This week, I’m joined by Maxine Laceby, the co-founder of Absolute Collagen, a brand that went from a home kitchen bone broth experiment to a multi-million pound beauty business.

But it didn’t happen overnight.

In this episode, Maxine shares:

  • How her DIY bone broth led to a game-changing discovery
  • The moment she realised her small business could go BIG
  • Why fear never held her back
  • The best money she ever spent on her business (and why it was investment!)
  • How knowing her ideal client guides every business decision
  • The role of social media in scaling Absolute Collagen
  • Why rejection didn’t stop her—and why YOU shouldn’t take no for an answer either

If you’re a small business owner wondering ‘What’s next?’ or ‘How do I scale this thing?’—this episode is for you. Hit play, take notes, and get inspired to take your business to the next level. Tag me on Instagram @amandahughes.uk & tell me your biggest takeaway!

 Want to Try Absolute Collagen? Here’s £10 Off!

Inspired by Maxine’s story and curious about Absolute Collagen? I’ve been using it myself and love it!

As a customer, I get to share an exclusive £10 off with you when you try it for the first time

 Use my referral link here

You can also find Maxine here @maxinelaceby

and Absolute Collagen here

  • Connect with Amanda on Instagram: @amandahughes.uk
  • Growth Addicts Show Notes: Read the blog + grab freebies + guest links
  • Be Mentored by Amanda: Join Get Seen Get Sales and get the support, strategies & accountability you need to grow your business on social media with confidence. Learn more
  • Free Small Business Downloads: Access all of Amanda’s freebies in one place → Get them here
  • Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts