Small Business Growth Addicts

How Maxine Laceby Built Absolute Collagen from Scratch—And Why She Never Took No for an Answer

Amanda Hughes Season 3 Episode 20

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Ever had a business idea and thought… ‘This could actually be something BIG?’

Today’s guest on Growth Addicts proves that yes, it absolutely can.

This week, I’m joined by Maxine Laceby, the co-founder of Absolute Collagen, a brand that went from a home kitchen bone broth experiment to a multi-million pound beauty business.

But it didn’t happen overnight.

In this episode, Maxine shares:

  • How her DIY bone broth led to a game-changing discovery
  • The moment she realised her small business could go BIG
  • Why fear never held her back
  • The best money she ever spent on her business (and why it was investment!)
  • How knowing her ideal client guides every business decision
  • The role of social media in scaling Absolute Collagen
  • Why rejection didn’t stop her—and why YOU shouldn’t take no for an answer either

If you’re a small business owner wondering ‘What’s next?’ or ‘How do I scale this thing?’—this episode is for you. Hit play, take notes, and get inspired to take your business to the next level. Tag me on Instagram @amandahughes.uk & tell me your biggest takeaway!

 Want to Try Absolute Collagen? Here’s £10 Off!

Inspired by Maxine’s story and curious about Absolute Collagen? I’ve been using it myself and love it!

As a customer, I get to share an exclusive £10 off with you when you try it for the first time

 Use my referral link here

You can also find Maxine here @maxinelaceby

and Absolute Collagen here

What’s Next?

💌 Want content prompts that actually get clients?
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🔥 Ready to Get Seen & Get Sales with the Ultimate Combo?
Purchase my Amazon no.1 bestseller The Social Media Planner by Amanda Hughes and also get instant access (skip the waitlist) and £10 off your first months membership in my online mentor group Get Seen Get Sales. This is thee ultimate combo for DIY social media content for small business owners.

🎁 Not ready to jump in just yet? Join the waitlist for Get Seen Get Sales to be kept up to date and get a free digital copy of my bestselling Social Media Planner plus access to the video workshop where I show you how to plan a week’s content (for multiple platforms!) in under an hour.

➡️All the details here

🙌 Huge thanks to our sponsor KM Accountancy
If you're after an accountant who genuinely gets small business life, Kirsty is your woman.
kmaccountancy.co.uk

💷 Free £50? Yes please.
If you're ready to switch to a better business bank account, Monzo’s where it’s at.
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