The Growth Addicts Podcast

DIY PR for Small Business: How to Get Press Coverage Without a Big Budget with Jane Griffin

Amanda Hughes Season 3 Episode 25

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Think PR is just for big brands with flashy budgets? Think again.

In this episode, I’m joined by Chartered PR expert, PR coach, and ex-TV reporter Jane Griffin and she’s here to bust the biggest PR myths holding small business owners back.

We’re talking DIY PR you can actually do, even if you’ve never pitched a single story before. Jane shares her no-fluff approach to getting featured in the press, why journalists do want to hear from small businesses, and how to craft a pitch that actually gets opened.

If you’ve ever thought “but who would want to hear my story?” this one’s for you.

In this episode, you’ll learn: 

  • What PR actually is (without the jargon) 
  • Why small businesses are newsworthy even if you feel “too small” 
  • How PR can help your brand What makes a good story or pitch 
  • Where to find publications to pitch to 
  • The 3 things every great PR pitch should include 
  • Jane’s top tips for getting started with zero budget

About Jane Griffin: 

Chartered PR Expert | PR Coach | Ex-TV Reporter
With 30+ years in the industry, Jane helps small business owners take the mystery out of PR and get featured confidently.

Grab Jane's free PR e-book 

Connect with Jane on Instagram: @janegriffinpr

What’s Next?

💌 Want content prompts that actually get clients?
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🙌 Huge thanks to our sponsor KM Accountancy
If you're after an accountant who genuinely gets small business life, Kirsty is your woman.
kmaccountancy.co.uk

💷 Free £50? Yes please.
If you're ready to switch to a better business bank account, Monzo’s where it’s at.
Get the offer here

🔥 Ready to Get Seen & Get Sales?
Join my mentor group and get expert support, weekly content prompts, and a group that actually feels good to be part of.

🎁 Bonus just for waitlist members: Get a free digital copy of my bestselling Social Media Planner plus access to the video workshop where I show you how to plan a week’s content (for multiple platforms!) in under an hour.

Find out more here

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That’s where you’ll find podcast updates, social media tips, and the occasional reel that deserves a BAFTA (or at least a like).
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