Social Media Strategy You Need in 2026 (The Get Seen Get Sales Method®️)

Posting daily but not seeing sales? Exhausted from chasing trends and watching competitors “go viral” while your content flops? If you’re a small business owner ready to quit the algorithm game and finally build a social media strategy that actually converts — this is for you.

In this episode, I’m breaking down the Get Seen Get Sales Method — the 5-pillar framework I use in my own businesses and teach inside my mentorship community to help small business owners worldwide turn social media into a sustainable revenue engine.

This isn’t about quick wins or viral moments. It’s about building a profitable social media presence that works for the long game — without burning out.

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Resources, free downloads, and links mentioned in this episode can be found in the show notes at smallbusinessgrowthaddicts.com

Connect with Amanda on Instagram: @amandahughes.uk

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• Social Media Strategy and Support: Join Get Seen Get Sales and get the tools, support, strategies & accountability you need to grow your small business (product or service) on social media with confidence Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
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Transcript

SPEAKER_00 0:00

Hi guys and welcome to another episode of Small Business Continuics. Thank you so much for being here with me today. Solo episode today, where I'm going to be talking about the only strategy you need for your social media content in 2026. And no, it has got nothing to do with algorithms, it's got nothing to do with user behaviours, it's got nothing to do with what may or may not be trending on social media. It is a tried and tested strategy. It's called my get seen get sales method, and I can't wait to share it with you today. If you know me by now, you'll know that I love social media. It's how I've grown my businesses, and now I want to help you do the same. That's why I created Get Seen Get Sales, my mentor group for small business owners who want to get seen online and actually attract followers that convert to customers. Inside you'll get weekly content prompts, live workshops, and support on everything you need to grow confidently on social media. If you're feeling stuck, overwhelmed, or just ready to do things differently, I've got you. Head to smallbusinessgrowthaddicts.com to join us. So, what is my getsee and get sales method? It is the entire method that underpins the GetSee and GetSales or GSGS as we call it, the GSGS community, which is my social media mentorships, a group mentorship, an incredible space full of incredible small business owners who are learning and growing and cheering each other on, and it's just incredible. And if you want to hear more, learn more about the GSGS community, I will link to a previous episode with Elaine and Sarah, who are both members of GSGS. I have an episode with them where they're telling you what it's like, why they join, what it's like inside, what they get out of it, and who it's for. So I'll link to that in the show notes if you want to learn more about GSGS. And of course, you are very welcome to join us. But Get Seen Get Sales, our mentorship community, it's a social media mentorship community at its core, but it's so much more than that, where we support each other in so many different areas of business, but it's underpinned ultimately by my GetSeen GetSales method. As we speak just now on the 16th of December, the trademark is pending for that. I'll let you know as soon as it's out. I am so proud of this method, this strategy that I have created and that I've used, I used intensely myself to make sure that it worked. I better tested it on other small businessmen, not on them, like with them, with other small business owners with great success. I launched a planner all around it, which became an Amazon number one bestseller, which small business owners are using worldwide. And it's now underpins this community that business owners are using again worldwide to make social media easy, fun, and profitable because ultimately that is what my mission is all about. Okay, so the GSGS method, let's get into it. It's got five pillars: ideal client, optimizing your bio, planning content that's aligned with your business goals, creating content to attract, nurture, and convert, and community. Now, these five pillars are never going to go out of fashion. They're never going to be trending or not trending, they're never going to be not useful, whether something's in trend, on trend, on social media or not, or whether user behavior or not, whether reels are in or carousels are in, it doesn't matter. These are foundations on which you can grow a profitable, sustainable social media platform for your business for the long term. And that is what I'm all around here. That's why you rarely hear me talking about trending wheels, etc., because I want your business to last way beyond the next 24 to 48 hours. We're all about building businesses that last, that are here for the long game without the burnout, without those peaks and troughs, you know, where you go all in and you're crazy on content creation and churn out two, three posts a day, a week, every day, and then drop off the face of the earth for a month. We're all about making it easy, fun, and profitable daily for the long term. So the first pillar of the get seen get sales method is ideal client. Now, if you've been here for a while, whether you've been following me on social media, particularly on Instagram, or you've been listening to podcasts a while, you'll know that ideal client is the best advice I've ever received in business. It's advice that I have run with and use every day. I have now interviewed multimillionaire founders for the podcast like Ben Coomer and Maxine Laceby and Dylan Yaris, who all have the same thing in common. They know their ideal client inside out and they think of their ideal client every single time they make a business decision. Not every now and again, every single time. Maxine Lacey, who is the co-founder of Absolute Collagen, she talks about her ideal client being her, and that her is in every single business meeting that they have and is at the heart of every decision that they make. You have to know exactly what you offer. And I know that sounds simple because everybody, you know, you think, well, of course I know what I offer. But it's amazing how when you get into this, how it's not always totally clear. Part of Ideal Client is getting crystal clear on what you offer and who you offer it for. You don't just offer it for mums, busy mums. I want you to go deeper than that. I want you to get into who is this busy mum? What age are her kids, what age is she? Where does she hang out? What is her interest? What does she do for fun? What does she do for downtime? What social media platforms does she use? Like I want you to get into the nifty gritty to the point that you could order a hot drink in a coffee shop for her. Does she drink coffee or is she a hot chocolate fan like me? So Ideal Client is at the base of this and always will be and will never go out of fashion. You have to know what you offer and exactly who it's for. If you need help with that, I will link to a few resources, rather podcast episode that's exclusively about Ideal Client. I have an ebook for you. So I will link to all my Ideal Client resources in the show notes. So if you want some guidance with that, then you have that available. Okay, so once you know exactly what you offer and who you offer it for, we want to make sure that your social media profiles, whether that's Instagram, Facebook, LinkedIn, you name it, you can tell this code I've got is pretty bad because I can barely remember the social media platforms that I work with every day. I have to really dig through the archives there just to think of the names of them there. So yeah, so no matter what social media platform you are using, we want to make sure that your bio, so that's the sort of about me information, is optimized. We want to make sure it's optimized to make sure it can be found, you know. Platforms like Instagram, for example, everything's searchable in your bio. You know, Facebook is the same, it's all searchable. Your Instagram posts also have the potential to show up on Google as well. So it's highly searchable. So saying in there that, you know, you like cats, for example, sorry, but that's not going to cut the mustard when you are a mindset coach. We have to make sure it's optimized so that it can be found. And also that when your ideal clients do find it that they want to follow along, we want to make it clear within like a nanosecond that they've landed in the right place. I'm going to link to some resources. I've got an audit your Instagram. Yeah, I've got some resources that I'm going to link to in the show notes again for each step of this method so that you're fully supported along the way. But yeah, basically you want to make sure any social media profile that you have has keywords and key phrases that your ideal client would search for in it. Now, that might not necessarily be your professional terms. So I've just mentioned a mindset coach there, and I'm thinking of a member of Get Seen Get Sales community. We have a mindset coach in there. I think we have more than one actually. Mindset coach, your ideal client might not necessarily be searching mindset coach. They might be searching change management for women over 40, a crossroads in life, divorce. I'm thinking of this particular mindset coach who does work with women of that sort of stage in life, who might be going through divorce or looking to change career. Again, this is why it all comes back to knowing that ideal client. What will they be searching for if they open up Google or if they open up Instagram and they're at this stage in the life of the person that you want to work with? What are they searching for? Not necessarily your professional terms. So make sure your bio is so clear and juicy with keywords and key phrases that can be found and can be easily searchable and then hence might show up on Google as well, you know, and an absolute double win. Now, when it comes to when your ideal client does find your page, we want to make sure that they instantly know within a second that they're in the right place. I mean, for example, recently I found a reel that came across, like it would have popped up in my recommended for me. And it was all about sort of overwhelmed mums at Christmas, you know, and the reel did relate to me, it did its job. The hook made me stop the scroll, made me watch the reel to the end, made me read the caption. And then when I clicked on the actual profile page for this account, thinking is this somewhere I would want to follow, what are they all about? It was actually a religion-based page about motherhood and religion, which is fab. I love that for them, but that's not for me. So therefore, I didn't follow along. So that's why really we should be sharing content that's aligned with our business anyway, you know. And that account was, it was sharing about motherhood. It just so happens it was very religious-based, which is to say, isn't something that I'm particularly interested in. So therefore, I didn't follow along because I wouldn't appreciate that sort of content showing up every day. So we want to make sure that when your ideal client finds your content and then does that same journey that I did there, they think, oh, I really enjoyed that. I'm going to see if I want to fancy following along. They're going to look at your profile and know by the top line of your bio that they've landed in the right place. Now, I have recently made a change to mine. My bio top line used to be I help small business owners get seen and get sales on social media because that was my kind of tagline, you know, and I've got small business owners on there and I've got social media in there. However, I've recently changed my top line to say what I share on Instagram rather than what I actually do, what my business is. So now my top line says daily Instagram tips for small business owners. So it's still highly searchable, daily Instagram tips, Instagram tips, small business owners. But it's more quicker to let the ideal client know what they're going to get out of following me rather than what they're going to get out of working with me. Because, you know, a follow doesn't necessarily mean that they're looking to commit to working with me. We'll talk about content creation later, of course. That's where I'm hoping the journey goes. But as it just comes to follow, you know, we're more pickier than ever about who we follow. We're all following thousands of accounts and there's billions of accounts out there. And we don't want to be opening up our Instagrams, Facebook feeds, LinkedIn feeds to the same stuff every day. It would be like reading the same chapter of a book every day, opening up a magazine at the same page. We don't want that. We want a nice mix of content from various accounts. And so therefore, we're pickier than ever about who we follow. So my advice would be make sure your top line makes it super clear what your ideal client will get out from following you. And in the next few lines is when we can get into a bit more about what you do and the resource that I'm sharing today that will help you with that. It's going to be an optimise your bio resource, which is applicable for all platforms. Quick pause from our conversation because I'm wondering how you'd feel if I told you I could give you a free£50 today. Yep, if you've been thinking about moving your business bank account or perhaps you don't have a business bank account yet, I can highly recommend Monzo. And if you open an account with them via the link in today's show notes, you get a free£50. Monzo are free to bank with. So, we've got our ideal client nailed, we've optimised our bios. Next, we want to plan content that is aligned with our goals. Now, I know that some business owners are skipping this step because you're just posting on the fly, but honestly, planned content is content with purpose. And at the end of the day, you're using social media to grow your business. So for the content you post, every single post should have a job to do, whether that's to attract new followers, whether it's to nurture relationships and get engagement and build community, or whether it's to convert directly to a sale. But it should also be aligned with your business goals. So I have developed a 60-minute planning process. It's a weekly process. The more you do it, the more practice you get at it, the less time it will take you. I do this in like half an hour now, tops, 40 minutes if I'm interrupted by the kids. But when you start off, yes, it's going to take you 60 minutes. It's setting 60 minutes aside, an hour a week. It's not a long time. Grab a cuppa, take it as some chill time, some good time for your business, which we should be doing anyway, you know. Good businesses are not built and not grown on the fly. They're built on good foundations like this. So I'm going to link to a copy of a free download of my Amazon number one bestselling planner, which has got the full system in there. It also comes with a video workshop, which is only like 20 minutes or half that if you speed the playback time up, which you totally can, which talks you through exactly how to do it. But ultimately, what I want you to do, if you do nothing else, is sit down for the week and think about what your business goals are for the week. I mean, do you have an event coming up? Do you have a product that's not sold in a while that you want to highlight? Do you really want to focus on growth and getting some new people into your business and your social media world this week? Whatever your business goals are, jot them down first. And then look at planning content that's going to align with those goals. And that is the next part of the GSGS method is creating a mix of content to attract, nutrient, and convert. So we know what our goals are. Okay, we know what we're wanting to achieve this week. And then we want our social media marketing platform, because that's what it is, it's a marketing platform for a business. We want that then to tie in. What we post this week should tie in with our goals. So if we're looking to really attract new followers this week, then on Instagram, for example, you might be going a few more reels than usual because reels are primarily shown to non-followers. The journey that I spoke you through there, but the reel that I seen and then went to follow along, that's what we want to want to happen. We want reels to be shown as recommended content to ideal clients who don't follow us already. We want them to have a peek at our bio and think, yep, I'm in the right place here. Hit follow. I'll look forward to the next time that this account shares. If you're really wanting to focus on conversion because perhaps you have an event coming up, or you know, it's a final push before Christmas, or you've got a product that's not sold in a while that you really want to shine a spotlight on, it's got a bit lost somewhere, you want to go a bit heavier on this conversion-based post. So if I was doing that actually, I would go heavier on nurture and convert. So nurture posts would be more telling us a bit about the product and why it's awesome and client results from it, tell us about the service and client results from that and the transformation, you know, whether you're product or service-based, this works for all businesses. And then the convert, because when you've done the nurturing content right, conversion is so easy because the nurture is the juicy middle part where you get to tell us about it and tell us about other people's opinions of it. And then when it comes to actually asking outright for the sale, you know, comment, book, and I'll send you the link, that kind of thing. The hard work is already done if you've done the nurture part. So that's the next part is creating content, a nice mix of content to attract, nurture, convert, but ensuring that it's aligned with your business goals. And again, the free planner download that I'm linking in the show notes today has a video workshop which also talks you through planning and creating content to attract nurture convert. So if you're looking for more guidance on that, that is exactly where to find it. The last part of the get seen get sales method is, I want to say, the most important, but I think it's more like the glue that holds all together and it's community. I am huge in community, I'm huge on community over competition, and I it's a huge core value of my business, and I live that every single day. You only have to have one peek on my Instagram page and it's a constant shout-out post. You know, if you're under 500 followers, come on this post, tell us what you do. And I encourage everyone to mingle in the comments. Every single Sunday for like two years, I've done a business shout-out post, and I have business owners telling me they like look forward to this post because the crux of it is it's not for me to sell you anything in that post. It's for to bring my ideal clients together because I know that that's important to my ideal clients. I know that they want to network and they want to make new connections, but they're also short in time, they've got caregiving responsibilities, they're sometimes working in an employee job as well as they're building up their own business. They're busy people, and as much as they want to network and want to make new connections, getting to face-to-face events is so hard. But if they can spend maybe 10-15 minutes on this post on a Sunday, meeting new people, talking about collaborations, getting new follows, following new people, bringing new people into the world. And hey, even making a sale. Like, I don't think there's ever a week gone by where at least someone's not made a sale on that shout-out post. Community is so important and it's for a reason. Like it's important because as human beings, whether we like it or not, or whether you're introverted or extroverted or an introverted extrovert, you are built to be part of a community. Now that doesn't always have to be face-to-face events, you know, weekly networking events and they're they're not for me. I'm much more of an online networker, but having people around you who get it makes this journey so much easier. And for me, it's the glue that holds all of this together because I see it day in, day out in our not just those shout-out posts that I talk about on social media, but in the get see and get sales community that I that I have, the mentorship community. It's not just about, you know, getting the resources in there. Sure, we've got masterclasses, we've got a weekly content pack, you name it, tons of stuff in there, tons of tools and resources. But what really makes it work is coming together and asking questions and filling in the gaps between those resources, you know, cheering at each other on, asking questions, helping each other. And even if you're in the same profession, you know, we could have two hypnosis practitioners in the group and they're both helping each other out. You know, it's it's community over competition 100%. It's so valuable. So, community-wise, I would say come and follow me on Instagram if you're not already, amandahues.uk, get involved in the shout out post and don't just drop your link and run, mingle in the comments, make new connections, meet new people, have real conversations. If you look in this world of AI, we're craving that more than ever right now. So come and join Shout Out Posts, come and say hi to me on Instagram. If you're looking for a collab or something, it's highly likely I'll know someone who would be a great match for you. So drop me a DM. If you're looking to go deeper than that, then absolutely come and join us and get seen get sales. It's an incredible mentorship community, filled to the brim, but still kept cozy because I like to know everyone's names and I like to know the crack with everyone. So it's kept cozy on purpose. There's about 35 members as we speak just now, and I'm probably going to cap that soon at maybe 40 or 50. I'll see how it goes because a huge part of our community is that it's small and it's cozy and it's not got out of hand in terms of growth. So I do that on purpose. But you would be very welcome to join us if community is something you wanted to go deeper on, have a peek in, see what it's like, ask some questions, or even just browse the group chat and see who's asking what and you know what sort of answers they're getting. And yeah, just have a peek. And actually, it's only December. This is the last episode of December. Actually, how could I not have mentioned this? This is episode 50 of the Gross Addicts Podcast. How incredible! Started in February 2024 on my 40th birthday. As this episode airs on the 29th of December, our offer still stands for if you join Gets and Get Sales the Community in the month of December, you will get your first month half price, making it just£20 to join us. You can join us from anywhere in the world, it's completely online and we don't do live calls. We used to do live calls. The pressure for everyone to turn up was just too much. So we went and moved to pre-recorded master classes, which the group are loving. You can listen at your leisure. It's almost like private podcast episodes, really. That's what it's kind of like. But yeah, if you're joining us in December 2025, use the code FRIENDFRIEND at checkout and you will get your first month for half price. Come in, have a peek, say hi, see how you get on, see if you like it. You know, I'll be there, I'm in there every day. The rest of the team are there to see you. The team, I mean, it's not a huge team of me, it's just me. By the team, I mean the group. So I'll often call them the GSGS team or GSGS family. It's awesome. We've got new members joining every day who just come in and slot right into that awesome group. It's fab. So, yes, if you're joining in December, use the code FRIEND GET HAF OFF for your first month. Zero commitments, we do not keep hostages. If you would like to leave, we will miss you, but you are very welcome to leave at any time. And if you're joining just now at the end of December, your membership starts the day that you join. So that will see you right that your first month half-off will be right through to the end of January to give you that full month to have a good look at things and settle in and uh and see what you think and ultimately get some support. Okay, I'm gonna leave it at that. I'm loving these short and sweet episodes. That's been 20 minutes now, I think. Ish, I hope that's been helpful. Like I say, this is a method that will never go out of fashion no matter what's happening on social media. So if you're doing nothing else in 2026, focus on this, get the foundation right, and I promise social media gets to be easy, fun, and profitable. Okay, I'll let you go. Any questions, come and find me on Instagram, that's where I hang out most, amandahughes.uk, and I look forward to seeing you there. Take care. Thank you so much for joining us today for another episode of Small Business Growth Addicts. I hope today's episode has given you inspiration and tangible tips that you can use to grow your small business in a way that feels right for you. If you love today's episode, please head over to smallbusinessgrowthadicts.com and check out today's show notes where you can find details of our wonderful guests, sponsors, discounts, freebies, and so much more. Please also don't forget to leave a review today. Reviews are invaluable to us to help us get the show out there. Every single one is read and very much appreciated. Until next time.