What's Going On In Banking
What's Going On In Banking brings you the latest in Banking, Finance, and Fintech with insights and commentary from industry leaders, and breaking news as it happens. Hosted by Cornerstone Advisor's Ron Shevlin, Chief Research Officer, and Stacey Bryant, Director of Client Development.
What's Going On In Banking
Why Is Marketing In Decline?
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Marketing majors at business schools are declining and boardrooms are dropping marketing’s seat. Even marketing professionals are failing to effectively market themselves. In this episode, Ron and guests Derik Sutton (CMO, Autobooks) and Mary Anne Keegan (CEO, Etch Advisors) discuss these challenges. They also explore the changing landscape of marketing and the need for a balance between short-term results and long-term attention.
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