The Life-first Coaching Business Podcast
Welcome to The Life-First Coaching Business Podcast, hosted by Leonie Novorol, a business coach for purpose-driven women. This podcast is designed for coaches who want to attract and sign their dream clients without burnout or overwhelm, and create a life-first business that supports their personal values.
In each episode, you’ll discover client attraction strategies, authentic selling techniques, and mindset shifts that will help you create an irresistible coaching offer and scale your coaching business sustainably. Whether you're just starting out or looking to grow your coaching business, we’ll provide actionable advice to simplify your business strategy, sell with confidence, and finally achieve the freedom and flexibility you desire.
Ready to make bold moves and transform your coaching business? Tune in to learn how to confidently sign clients and create a coaching business that fuels your life, not the other way around.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Coaching Business Podcast
🔑 The Missing Key to Attracting Clients: Messaging 101 | Ep.47
In today’s episode of The Life-First Coaching Business Podcast, I dive into the power of messaging—what it really means, why it matters, and how to make yours stand out. If you're a coach who’s planning, building or growing your purpose-led business, this episode will help you clarify what you do, who you help, and how to communicate it in a way that truly connects and converts.
In This Episode, I Cover:
✨ What messaging actually is (and what it’s not)
✨ Why it matters more than you think
✨ How to craft messaging that does the heavy lifting in your business
✨ Her signature ACES messaging method that takes someone from stranger to client
Key Learning Outcomes:
— Why potent messaging is the real driver of client attraction
— The 4 pillars your business foundations need before messaging can truly work
— The difference between "vanilla" messaging and messaging that connects + converts
— How my ACES Framework guides your dream clients from scrolling to signing up
Timestamps:
00:00 Introduction: The Power of Messaging in Coaching
01:07 Understanding the Importance of Messaging
03:02 The Four Pillars of Business Foundations
04:30 The Ever-Evolving Nature of Messaging
05:12 Introducing the ACEs Framework
08:52 Signs Your Messaging Isn't Working
11:08 Crafting Potent Messaging
13:44 Actionable Tips for Effective Messaging
16:57 Conclusion and How to Get Support
Links and Resources:
- FREE 1-page Client Attraction Blueprint and Mini Training
- The Life-first Coaches Launch Plan Live Group Coaching Program
- Website
FREE LIVE MASTERCLASS
Learn how to attract dream clients on repeat with a stand-out Signature Coaching Offer
Join me live for The Magnetic Offer Formula and discover the blueprint to make your coaching irresistible — so you can market and sell with ease.
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This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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