The Life-first Coaching Business Podcast
The business and marketing podcast for health, wellness, and personal development coaches.
Hosted by business coach Leonie Novorol, this podcast helps purpose-driven coaches learn how to attract dream clients, create irresistible coaching offers, and grow a successful coaching business without burnout.
Each episode covers client attraction strategies, authentic sales techniques, business tools and system, and mindset shifts so you can launch, grow, and scale your coaching business with clarity and confidence.
Whether you’re just starting out or ready to scale, you’ll find practical advice to simplify your strategy and finally achieve the freedom you’ve been working toward.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a coaching business that lights you up.
The Life-first Coaching Business Podcast
🔑 The Missing Key to Attracting Clients: Messaging 101 | Ep.47
In today’s episode of The Life-First Coaching Business Podcast, I dive into the power of messaging—what it really means, why it matters, and how to make yours stand out. If you're a coach who’s planning, building or growing your purpose-led business, this episode will help you clarify what you do, who you help, and how to communicate it in a way that truly connects and converts.
In This Episode, I Cover:
✨ What messaging actually is (and what it’s not)
✨ Why it matters more than you think
✨ How to craft messaging that does the heavy lifting in your business
✨ Her signature ACES messaging method that takes someone from stranger to client
Key Learning Outcomes:
— Why potent messaging is the real driver of client attraction
— The 4 pillars your business foundations need before messaging can truly work
— The difference between "vanilla" messaging and messaging that connects + converts
— How my ACES Framework guides your dream clients from scrolling to signing up
Timestamps:
00:00 Introduction: The Power of Messaging in Coaching
01:07 Understanding the Importance of Messaging
03:02 The Four Pillars of Business Foundations
04:30 The Ever-Evolving Nature of Messaging
05:12 Introducing the ACEs Framework
08:52 Signs Your Messaging Isn't Working
11:08 Crafting Potent Messaging
13:44 Actionable Tips for Effective Messaging
16:57 Conclusion and How to Get Support
Links and Resources:
- FREE 1-page Client Attraction Blueprint and Mini Training
- The Life-first Coaches Launch Plan Live Group Coaching Program
- Website
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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