The Life First Business Design Podcast
The Life-First Business Design Podcast is for coaches and creative service-based business owners who want more profit, more impact, better-fit clients, and more freedom while building a business that supports their life — not one that consumes it.
Hosted by Leonie Novorol, ex-architect turned business coach, each episode shares practical strategies and thoughtful conversations to help you simplify your business, strengthen your positioning, refine your offers, and create sustainable growth that fits the life you actually want.
You'll learn about intentional business design, premium positioning, messaging, offer creation, pricing, client attraction, content, boundaries, mindset, and simple systems that create more income and more freedom.
Whether you're feeling busy but not as profitable as you'd like, considering your next steps, or simply wanting a calmer and more sustainable way to grow, you'll find practical ideas, actionable insights, and honest conversations to help you move forward with more clarity and confidence.
Because success on your terms isn't about working more.
It's about designing a business that supports your life, not one that consumes it.
If you're ready to create a life-first business with more profit, more freedom, and work you genuinely love, you're in the right place.
Follow or subscribe so you never miss an episode, and connect with Leonie on Instagram at @leonie.businesscoach for behind-the-scenes insights, tips and inspiration.
The Life First Business Design Podcast
The Hidden Work That Will Make Marketing 100x Easier | Ep.48
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In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business.
If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients.
I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy resonates with your ideal audience.
In This Episode, I Cover:
- The power of using market research to fine-tune your business strategy
- The 3Cs of Market Research: Customers, Competitors, and Climate
- How to gather valuable insights about your customers to shape your messaging
- Understanding your competitors to identify gaps in the market and opportunities for differentiation
- Having your finger on the pulse of the trends, shifts and changes in your niche area or industry.
Key Learning Outcomes:
In this episode, you’ll learn:
- How to conduct effective market research by focusing on the 3Cs
- How to use customer insights to craft messaging that speaks directly to your ideal client’s needs
- How to analyze your competitors to create a unique position in the market
- How to keep on top of the trends in your market.
Timestamps:
00:00 Introduction: The Importance of Market Research
01:16 Strategic Market Research: Three Key Areas
04:15 Client Research: Understanding Your Ideal Client
11:06 Competition Analysis: Knowing Your Market
15:02 Industry Trends: Staying Ahead of the Curve
19:30 Practical Tips for Effective Market Research
21:56 Conclusion and Next Steps
Resources Mentioned:
- The Life-first Coaches Launch Plan Live Group Coaching Program
- FREE Masterclass 4 Key Steps to Sign Coaching Clients with Ease
- Answer The Public Website
Other links:
Business Strategy Deep Dive
Get a fresh perspective on your business in this focused strategy intensive.
Together, we'll pinpoint your biggest opportunities and gaps, and create a clear 90-day plan so you can stop second-guessing yourself and move forward with confidence.
👉 Explore it here: https://www.leoniebusinesscoach.com/1-1-coaching
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
If you enjoyed this episode please Follow/Subscribe & if you have a spare few seconds to leave a review it would mean the world! 🧡
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