The Life-first Coaching Business Podcast
The Life-First Coaching Business Podcast is your go-to resource for ambitious wellness and life coaches who are ready to build a thriving, freedom-focused coaching business Leonie - Business Coach for Life-first Coaches.
This podcast delivers actionable tips on the strategies, systems and the mindset you need to help you create a profitable coaching business that supports your life—without burnout or overwhelm.
Tune in each week for episodes on niching down, standing out in a crowded market, and mastering authentic fear-free selling, all while embracing a focused less-is-more approach to your business growth.
Whether you're a new coach or ready to level up, tune in for tips and advice on turning your passion into a purpose-fueled, life-first coaching business.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Coaching Business Podcast
The Hidden Work That Will Make Marketing 100x Easier
In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business.
If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients.
I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy resonates with your ideal audience.
In This Episode, I Cover:
- The power of using market research to fine-tune your business strategy
- The 3Cs of Market Research: Customers, Competitors, and Climate
- How to gather valuable insights about your customers to shape your messaging
- Understanding your competitors to identify gaps in the market and opportunities for differentiation
- Having your finger on the pulse of the trends, shifts and changes in your niche area or industry.
Key Learning Outcomes:
In this episode, you’ll learn:
- How to conduct effective market research by focusing on the 3Cs
- How to use customer insights to craft messaging that speaks directly to your ideal client’s needs
- How to analyze your competitors to create a unique position in the market
- How to keep on top of the trends in your market.
Timestamps:
00:00 Introduction: The Importance of Market Research
01:16 Strategic Market Research: Three Key Areas
04:15 Client Research: Understanding Your Ideal Client
11:06 Competition Analysis: Knowing Your Market
15:02 Industry Trends: Staying Ahead of the Curve
19:30 Practical Tips for Effective Market Research
21:56 Conclusion and Next Steps
Resources Mentioned:
- The Life-first Coaches Launch Plan Live Group Coaching Program
- FREE Masterclass 4 Key Steps to Sign Coaching Clients with Ease
- Answer The Public Website
Other links:
Grab your FREE 1 Page Client Attraction Blueprint & Mini Training HERE
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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