The Life-first Coaching Business Podcast
The business and marketing podcast for health, wellness, and personal development coaches.
Hosted by business coach Leonie Novorol, this podcast helps purpose-driven coaches learn how to attract dream clients, create irresistible coaching offers, and grow a successful coaching business without burnout.
Each episode covers client attraction strategies, authentic sales techniques, business tools and system, and mindset shifts so you can launch, grow, and scale your coaching business with clarity and confidence.
Whether you’re just starting out or ready to scale, you’ll find practical advice to simplify your strategy and finally achieve the freedom you’ve been working toward.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a coaching business that lights you up.
The Life-first Coaching Business Podcast
The Hidden Work That Will Make Marketing 100x Easier | Ep.48
In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business.
If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients.
I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy resonates with your ideal audience.
In This Episode, I Cover:
- The power of using market research to fine-tune your business strategy
- The 3Cs of Market Research: Customers, Competitors, and Climate
- How to gather valuable insights about your customers to shape your messaging
- Understanding your competitors to identify gaps in the market and opportunities for differentiation
- Having your finger on the pulse of the trends, shifts and changes in your niche area or industry.
Key Learning Outcomes:
In this episode, you’ll learn:
- How to conduct effective market research by focusing on the 3Cs
- How to use customer insights to craft messaging that speaks directly to your ideal client’s needs
- How to analyze your competitors to create a unique position in the market
- How to keep on top of the trends in your market.
Timestamps:
00:00 Introduction: The Importance of Market Research
01:16 Strategic Market Research: Three Key Areas
04:15 Client Research: Understanding Your Ideal Client
11:06 Competition Analysis: Knowing Your Market
15:02 Industry Trends: Staying Ahead of the Curve
19:30 Practical Tips for Effective Market Research
21:56 Conclusion and Next Steps
Resources Mentioned:
- The Life-first Coaches Launch Plan Live Group Coaching Program
- FREE Masterclass 4 Key Steps to Sign Coaching Clients with Ease
- Answer The Public Website
Other links:
Free Resource: The Spacious Business Blueprint
If you’re a coach who wants clear direction, a simple plan, and to feel confident about what to focus on first, download my free Spacious Business Blueprint for the exact 7 steps to design a simple, effective client-attraction system — without overwhelm or guesswork.
👉 Download it here: https://www.leoniebusinesscoach.com/blueprint
Ready to get client-ready for 2026?
The Life-First Launch Kit gives you a clear plan and complete toolkit to launch with confidence.
December only: save $98 on 2026 enrolment and get the “Decide You’re Ready Now” bonus package with private 1:1 video feedback and the Canva Brand Kit free.
Check out The Launch Kit Here 👉 https://www.leoniebusinesscoach.com/launchplan
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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