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The Life-first Coaching Business Podcast
The business and marketing podcast for health, wellness, and personal development coaches.
Hosted by business coach Leonie Novorol, this podcast helps purpose-driven coaches learn how to attract dream clients, create irresistible coaching offers, and grow a successful coaching business without burnout.
Each episode covers client attraction strategies, authentic sales techniques, business tools and system, and mindset shifts so you can launch, grow, and scale your coaching business with clarity and confidence.
Whether you’re just starting out or ready to scale, you’ll find practical advice to simplify your strategy and finally achieve the freedom you’ve been working toward.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a coaching business that lights you up.
The Life-first Coaching Business Podcast
Client Attracting Content Starts with Your Offer [The Signature Offer Mini Series: Part 3] | Ep.52
In part 3 of the Signature Offer Series, we’re diving into the powerful link between your core coaching offer and your entire marketing strategy.
If you’ve ever wondered what to post or how to stand out online, this is for you.
I’ll walk you through my 4-part ACES messaging framework and show you how having a clearly defined offer (with a results-focused transformation) makes it so much easier to show up with purpose and confidence in your content, calls, and conversations.
You’ll learn:
- Why helpful tips alone aren’t converting followers into clients
- The key mindset shift that positions you as the solution
- How to use messaging before you even create your offer
- What to do if your clients need different levels of support over time
Your signature offer isn’t just a thing you sell - it’s the foundation of your life-first business. Let’s make it your most powerful marketing tool.
Timestamps:
00:00 Introduction to Signature Offers
00:34 Recap of Previous Episodes
01:00 Using Your Offer to Inform Marketing
02:53 The ACEs Framework Explained
03:24 Crafting Messaging Around Your Offer
03:47 Attracting and Connecting with Clients
04:41 Enlightening and Selling to Clients
06:22 Importance of Market Research
07:45 Creating a Content Strategy
09:59 Validating and Scaling Your Offer
11:19 Conclusion and Next Steps
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
If you enjoyed this episode please Follow/Subscribe & if you have a spare few seconds to leave a review it would mean the world! 🧡
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