The Life First Business Design Podcast
The Life-First Business Design Podcast is for coaches and creative service-based business owners who want more profit, more impact, better-fit clients, and more freedom while building a business that supports their life — not one that consumes it.
Hosted by Leonie Novorol, ex-architect turned business coach, each episode shares practical strategies and thoughtful conversations to help you simplify your business, strengthen your positioning, refine your offers, and create sustainable growth that fits the life you actually want.
You'll learn about intentional business design, premium positioning, messaging, offer creation, pricing, client attraction, content, boundaries, mindset, and simple systems that create more income and more freedom.
Whether you're feeling busy but not as profitable as you'd like, considering your next steps, or simply wanting a calmer and more sustainable way to grow, you'll find practical ideas, actionable insights, and honest conversations to help you move forward with more clarity and confidence.
Because success on your terms isn't about working more.
It's about designing a business that supports your life, not one that consumes it.
If you're ready to create a life-first business with more profit, more freedom, and work you genuinely love, you're in the right place.
Follow or subscribe so you never miss an episode, and connect with Leonie on Instagram at @leonie.businesscoach for behind-the-scenes insights, tips and inspiration.
The Life First Business Design Podcast
Do Lead Magnets Still Work for Coaches in 2025? (What You Need to Know) | Ep.58
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In this episode, I’m busting the myth that lead magnets don’t work anymore — and showing you how to make them work smarter in 2025.
If you’ve ever wondered:
- “Do I even need a lead magnet to grow my email list?”
- “What kind of freebie actually works these days?”
- “Should I use a quiz, a checklist, a guide — or skip it altogether?”
…this one’s for you. 🙌🏼
I’ll share what’s working right now in my business and the one thing your freebie MUST do if you want it to lead to paying clients.
In this episode, you’ll learn:
- Why lead magnets are not dead (but what you need to know to make one work in 2025)
- The most crucial thing your lead magnet should do
- Why a good lead magnet doesn’t just give value
- What opt-in rates you should aim for (with real numbers from my funnel!)
- How to make your lead magnet work harder for you
Whether you’ve already got a freebie out in the world or you’re wondering where to start — this episode will help you make sure your lead magnet is doing the heavy lifting strategically.
Timestamps:
01:12 Welcome and Personal Update
02:41 The Importance of Lead Magnets in 2025
04:31 Creating Effective Lead Magnets
10:30 Delivering and Optimising Your Lead Magnet
15:56 Using Ads to Drive Traffic
18:31 Final Thoughts and Next Steps
Links Mentioned in this episode:
👉🏼 FREE 1-Page Client Attraction Blueprint + Mini Training
Map out your entire sales + marketing strategy on one page
🧲 Grab it here
👉🏼 Want my eyes on your lead magnet strategy?
Book a 1:1 Strategy Session with me here
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Business Strategy Deep Dive
Get a fresh perspective on your business in this focused strategy intensive.
Together, we'll pinpoint your biggest opportunities and gaps, and create a clear 90-day plan so you can stop second-guessing yourself and move forward with confidence.
👉 Explore it here: https://www.leoniebusinesscoach.com/1-1-coaching
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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