The Life-first Coaching Business Podcast
The business and marketing podcast for health, wellness, and personal development coaches.
Hosted by business coach Leonie Novorol, this podcast helps purpose-driven coaches learn how to attract dream clients, create irresistible coaching offers, and grow a successful coaching business without burnout.
Each episode covers client attraction strategies, authentic sales techniques, business tools and system, and mindset shifts so you can launch, grow, and scale your coaching business with clarity and confidence.
Whether you’re just starting out or ready to scale, you’ll find practical advice to simplify your strategy and finally achieve the freedom you’ve been working toward.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a coaching business that lights you up.
The Life-first Coaching Business Podcast
Do Lead Magnets Still Work for Coaches in 2025? (What You Need to Know) | Ep.58
In this episode, I’m busting the myth that lead magnets don’t work anymore — and showing you how to make them work smarter in 2025.
If you’ve ever wondered:
- “Do I even need a lead magnet to grow my email list?”
- “What kind of freebie actually works these days?”
- “Should I use a quiz, a checklist, a guide — or skip it altogether?”
…this one’s for you. 🙌🏼
I’ll share what’s working right now in my business and the one thing your freebie MUST do if you want it to lead to paying clients.
In this episode, you’ll learn:
- Why lead magnets are not dead (but what you need to know to make one work in 2025)
- The most crucial thing your lead magnet should do
- Why a good lead magnet doesn’t just give value
- What opt-in rates you should aim for (with real numbers from my funnel!)
- How to make your lead magnet work harder for you
Whether you’ve already got a freebie out in the world or you’re wondering where to start — this episode will help you make sure your lead magnet is doing the heavy lifting strategically.
Timestamps:
01:12 Welcome and Personal Update
02:41 The Importance of Lead Magnets in 2025
04:31 Creating Effective Lead Magnets
10:30 Delivering and Optimising Your Lead Magnet
15:56 Using Ads to Drive Traffic
18:31 Final Thoughts and Next Steps
Links Mentioned in this episode:
👉🏼 FREE 1-Page Client Attraction Blueprint + Mini Training
Map out your entire sales + marketing strategy on one page
🧲 Grab it here
👉🏼 Want my eyes on your lead magnet strategy?
Book a 1:1 Strategy Session with me here
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This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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