Claim Your Confidence with Lydia Fenet
Have you ever looked at someone striding confidently into a room and thought...“They must have been born with that confidence." More likely, they have faced ups and downs in every facet of their life and career that made them realize that to keep rising you have to claim your confidence and never look back. From the best-selling author of The Most Powerful Woman in the Room is You comes the podcast Claim Your Confidence, a podcast that pulls back the curtain on success and introduces listeners to some of the most powerful people in the world. Recorded at Newsstand Studios at Rockefeller Center, this podcast will inspire, motivate and equip listeners with the tools they need to live the life they want. So, are you ready to Claim Your Confidence?
Claim Your Confidence with Lydia Fenet
Finding Your Branding with Michelle Cordeiro Grant
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Michelle Cordeiro Grant is a powerhouse founder who knows how to build a brand–and community–from the ground up. In 2015, she founded LIVELY, a lingerie company dedicated to empowering women to live confidently. LIVELY broke new ground in the lingerie industry by prioritizing style and comfort, coining the term Leisurée. After LIVELY’s monumental $105 million acquisition after just three years, Michelle founded her next community-driven brand, GORGIE, an energy drink that combines benefits from green tea, essential vitamins, and biotin to make wellness fun. In this episode of Claim Your Confidence, we discuss Michelle’s journey as a founder, how leveraging your network is one of the biggest shortcuts in business, and mastering branding.
Join us as we talk about:
- The meaning of “proximity is power” and how Michelle found success in her early career
- What Michelle learned about branding while working at Victoria’s Secret and the importance of curating your company’s “trailer”
- Why you should view your business as ever-evolving rather than static
- How Michelle founded LIVELY and GORGIE and her community-focused approach to creating a brand
- Letting go of the noise, remembering the why, and pursuing your own vision of success
Find Michelle:
IG: @the_michellegrant
TikTok: @the_michellegrant
LinkedIn: Michelle Cordeiro Grant
Follow Lydia:
IG: @lydiafenet
LinkedIn: Lydia Fenet
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Recorded at The Newsstand Studios at Rockefeller Center.
Thank you for listening.