Thrive In Construction with Darren Evans
'Thrive in Construction' is the only podcast that delves into the personal journeys of sustainability leaders and innovators in the construction industry across the UK. Our show differentiates by offering unscripted, passion-fueled conversations that go beyond the buzzwords to the heart of what's driving the industry forward. It's tailored for aspiring professionals, seasoned experts, and anyone with a keen interest in the sustainable evolution of construction. We're here at a time when the call for sustainable development is not just a trend, but a societal imperative, empowering listeners to build a career that contributes to a greener future.
Thrive In Construction with Darren Evans
The Sustainability Advantage: Mini Chapter 5 - Why Sustainability Feels Hard
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Sustainability isn’t hard because the work is complex. It’s hard because the delivery environment adds friction. Here’s how to remove it.
Most people say sustainability is complex, but the real problem is friction.
Unclear briefs, ambiguous expectations, misaligned stakeholders, tools nobody understands, and pressure without clarity make the work feel heavier than it needs to be.
In this episode, we explore why sustainability fails when friction rises and how increasing ability (from BJ Fogg’s Behaviour Model) creates faster, calmer, and more consistent delivery.
If you want your teams to feel more capable without adding more motivation or pressure, this episode is the turning point.
Read The Sustainability Advantage for the full framework:
https://www.amazon.co.uk/dp/B0FXMMBVZY
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