DX Talks
Welcome to DX Talks, a video show on all things technology and the cinema industry to inspire and support you in your cinema management journey.
Co-hosted by Martin Berg, our CEO, and Jan Runge, our consultant at DX.
DX Talks
More Pops of the Popcorn: Cinema Marketing Unleashed
In our second DX Talks episode, our hosts, Martin and Jan, talk to guest speaker Michelle Stevens, Commercial Director at Powster, about today's opportunities and challenges of cinema marketing. With such a broad topic at hand, we aim to explore how moviegoing behaviours have shifted, talk about consumer attention and engagement, and share our insights on cinema marketing tactics and how to leverage the digital to grab that attention.
Tune in to find out more about:
1. Why “one size fits all” is obsolete for digital marketing
2. How to leverage influencer marketing, local media, and the excitement of fans
3. Examples from independent cinemas experimenting with event marketing, real-time marketing, merchandise, and more
4. Ideas you can test at your cinema, without extensive marketing resources
About our guest
Michelle Stevens is the Commercial Director at Powster with a background across a variety of sectors, including cinema, XR, digital, OOH and events. She has worked in the cinema sector for approximately 15 years, including cinema advertising and distribution, before joining Digital Creative Studio, Powster, in 2020. The common theme running through all her cinema industry roles is a passion for selling the immersive nature of the big screen and its content, the opportunities for innovation and creativity, and cinema's power to engage.
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