DX Talks
Welcome to DX Talks, a video show on all things technology and the cinema industry to inspire and support you in your cinema management journey.
Co-hosted by Martin Berg, our CEO, and Jan Runge, our consultant at DX.
DX Talks
Cinema Marketing Unleashed: Cinema Operators’ Success Stories
What do we talk about when we talk about successful cinema marketing? And how does that look for independent, local cinemas?
Our hosts, Martin and Jan, explore just that with two experienced guests: Clarissa Bergh, Managing Director of Lillehammer Kino in Norway and Johan Fogde Dias, Cultural Producer at Zita Folkets Bio & Festival Producer at Panoramica Film Festival in Sweden.
Episode 3 of DX Talks brings you two cinema operators uncovering their cinema marketing tips and tricks, what worked for them, and what they learned along the way.
Tune in to find out more about:
- The local cinema landscape in Norway and Sweden
- How Clarissa and Johan foster community through social media engagement
- Our guests’ social media strategy and how they differentiate between Facebook, Instagram, and TikTok
- Event marketing and personalisation for Lillehammer Kino’s and Zita Folkets Bio’s audiences
- The cinema operators’ practical tip you can start using today, at your cinema
About our guests
Clarissa Bergh has served as the Managing Director of Lillehammer Kino for the past five years, following a successful career as a manager in the fitness industry. She completed her education at BI – The Norwegian Business School through the Executive Degree Programme. In recognition of her outstanding contributions to the cinema industry in Norway, she was honoured with the Norwegian "Hugo" award in 2022.
Furthermore, she received the Innovation Award at the Norwegian Cinema Conference in 2021. Clarissa Bergh has also been a featured presenter at the same conference in both 2019 and 2022. In 2021, she participated as a panellist at CineEurope.
Johan Fogde Dias graduated in 2014 from Stockholm University with a Bachelor of Arts in cinema studies. During the course of his studies, he has worked with several film festivals in Stockholm and pursued an internship with the Swedish Film Institute. In 2015, he co-founded the Latin American Film Festival – Panoramica, in Stockholm.
Since 2016, he’s been working as a programmer and events producer for the Art House cinema Zita in Stockholm. He has also been working as a distribution coordinator with Folkets Bio and their EU-project Scope100 during two editions.
👉Follow us on LinkedIn
👉Subscribe to our newsletter
👉 DX’s fresh marketing guide: Film Forward. An Operator’s Guide to Elevating Cinema Marketing