Tech Innovation & Cinema: Trends, Fans, Stories

Have you ever wondered why 2024 has been termed the year of creator marketing and authenticity? Or why TikTok is making such a lasting impact on film? 

Martin, Jan, and Nikolaj tackle just that while debating the future of film distribution and promotion, at the intersection of tech innovation and the cinema industry. 

Episode 4 brings you a deep dive into the inner workings of bold marketing campaigns on TikTok, user-generated content, with a dash of AI and what’s next in bridging the gap between products and audiences.

Tune in to find out more about:

• What’s the “agile way” to treat film marketing in today’s ad-saturated world
• Nikolaj’s approach to film marketing, digital platforms, and creators, with cool examples from Vievo’s portfolio
• The power of co-creation in cinema marketing
• How to start working with creators
• What works and what doesn’t on TikTok for film promotion
• Why bring authenticity into the mix

About our guest:

Nikolaj Mathies stands out as one of the few marketing professionals who have worked with a diverse array of film distributors and cinemas across Europe and America to promote their films online. To date, he has contributed to well over 300 theatrical releases in more than 30 different countries. From the onset of his career, he has dedicated himself to developing innovative strategies for how theatrical films and their digital promotions can transform audiences from mere consumers to active participants and co-creators.

In 2022, Nikolaj founded Vievo, a content and creator agency that aims to bridge the gap between traditional feature film trailers and the unprecedented volume of user-generated content that the industry is currently witnessing.

The era where the industry could simply condense a film into a trailer or a cut-down is over. In the fierce competition for consumer attention, it is essential to engage audiences with authentic and fan-centric content that doesn't necessarily originate from the feature film itself.