The Travel Creator: Tips For Travel Influencers
The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling.
I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.
In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.
We officially launch Jan 11th 2024! Episodes are out every Thursday after.
The Travel Creator: Tips For Travel Influencers
63: Why Going Viral is a Trash Content Strategy
What if I told you that going viral might actually hurt your brand more than it helps?
If you've ever chased virality only to feel stuck afterward, this episode is for you. Today, we're breaking down why going viral isn’t always the best strategy for content creators—and what you should focus on instead to build a loyal, engaged audience that actually wants what you have to offer.
What You’ll Learn in This Episode:
✅ The hidden downsides of going viral as a content creator
✅ Why viral followers aren’t always your ideal audience
✅ The impact of virality on engagement and content strategy
✅ When going viral actually makes sense (hint: physical products vs. digital products)
✅ How to build a sustainable, engaged community instead of chasing trends
Key Takeaways:
- Virality brings in everyone and their aunt—not just your target audience.
- A surge in followers doesn’t always mean long-term engagement or sales.
- There’s no blueprint for what happens after you go viral.
- Building a loyal community matters more than chasing fleeting attention.
Resources & Mentions:
🎙️ Listen to my episode on what happens after you go viral- Ep 37
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