The Travel Creator: Tips For Travel Influencers
The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling.
I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.
In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.
We officially launch Jan 11th 2024! Episodes are out every Thursday after.
The Travel Creator: Tips For Travel Influencers
84: Why Building an Audience is Not the Same as Building a Content Business
Hey creators—let’s get real for a second. Just because you’ve built a big audience doesn’t mean you’ve built a business. I know, that’s a little spicy to say out loud, but it’s the truth. And in this episode, I’m breaking down exactly why focusing only on audience growth will leave you burned out, broke, and wondering why those brand deals never seem to come your way.
As a travel creator and content strategist, I see this all the time: talented content creators chasing follower counts instead of setting up systems that actually generate revenue. Having 100K followers doesn’t matter if you don’t know what you’re selling, who you’re selling it to, or how your business makes money when you’re not glued to Instagram or TikTok.
Inside this episode, we’ll cover:
- The big lie about “just grow your audience and the money will follow.”
- The real difference between an audience and a content business.
- Why “going viral” doesn’t guarantee income (and what does).
- The business systems you must have in place if you want to stop chasing followers and start creating freedom.
f you’re tired of feeding the content machine without seeing results, this is your reminder to shift your focus from vanity metrics to sustainable business growth.
✨ Want to stop acting like “just” a content creator and start building a real business? Send me a DM on Instagram @travelcontentwriting
to learn more about the community I’m creating for travel creators who are serious about turning their content into income.
Until next time—don’t just create content. Create a business.
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