The Travel Creator: Tips For Travel Influencers
The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling.
I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.
In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.
We officially launch Jan 11th 2024! Episodes are out every Thursday after.
The Travel Creator: Tips For Travel Influencers
103: January Goals Are Failing Your Content Creator Business—Here’s Why
What if I told you the fastest way to sabotage your content creator business… is setting New Year’s goals on January 1st?
Yep. I said it. This is one of my hottest takes—and 12 months later, I still stand by it.
In this rerun episode, I’m breaking down why January is actually the worst time for travel creators and content creators to set new goals, routines, or systems—and how waiting just a little longer can completely change your momentum, your mindset, and your long-term success.
If you’re a travel creator, juggling constant movement, post-trip slumps, family time, inbox overload, and way too many “new year, new you” messages… this episode is your permission slip to breathe.
In this episode, we talk about:
- Why January goals set most content creators up for failure
- The post-trip slump (and why ignoring it kills productivity)
- How travel and the holidays drain your creative energy more than you think
- Why “hitting the ground running” on January 1st is unrealistic for a content creator business
- How to use January as a reset month instead of a pressure cooker
- The real reason 80% of New Year’s goals fail by February
- How to set smarter, more sustainable travel 2026 goals (yes, starting now—but executing later)
If this episode hit home:
- DM me on Instagram and tell me—do you agree that January goals are BS?
- Share this episode with a fellow travel creator who’s putting way too much pressure on themselves
- Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.
- Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
- Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”