The Travel Creator: Tips For Travel Influencers
The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling.
I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.
In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.
We officially launch Jan 11th 2024! Episodes are out every Thursday after.
The Travel Creator: Tips For Travel Influencers
124: The Pinterest Strategy Behind 1 Million Impressions ( Stop Ignoring Pinterest as a Creator!)
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What if the marketing content you create today was still bringing in leads, clicks, affiliate income, and clients a year from now?
Because that's exactly what Pinterest can do.
And if you're anything like me, you've probably been treating Pinterest like that app you open when you're planning a trip, redecorating your apartment, or convincing yourself you'll start meal prepping next week. But after this conversation with Pinterest strategist Laura England, I'm officially reconsidering everything.
In this episode, we're talking about why creators, travel bloggers, business owners, coaches, and service providers need to stop chasing one-hit-wonder content and start building marketing assets that compound over time.
Laura shares how she grew a Pinterest account from virtually zero to over a million monthly impressions, why Pinterest works more like Google than Instagram, and the exact strategy she uses to help clients generate long-term traffic without posting 24/7.
If you've been relying entirely on Instagram, TikTok, or short-form content to grow your business, this episode might just change your marketing strategy forever.
In This Episode, We Cover:
- Why Pinterest is one of the most underrated marketing platforms in 2026
- The difference between short-term marketing and sustainable marketing
- How Pinterest traffic compounds over time
- Why creators and business owners should think like search engines, not social media algorithms
- The Pinterest SEO strategy every beginner should know
- How to use Pinterest Trends to predict future search traffic
- Common Pinterest mistakes that hurt reach and visibility
- How travel creators can use Pinterest to drive blog traffic, affiliate sales, and inquiries
- Why linking directly to affiliate links can hurt your Pinterest strategy
- How to create Pinterest boards that actually help the algorithm understand your brand
- The role of keywords, alt text, and SEO in Pinterest growth
- Why LinkedIn and Pinterest are Laura's favorite sustainable marketing platforms
- The surprising reason most creators quit Pinterest too early
Key Takeaways
Pinterest is a Search Engine, Not a Social Platform
Most creators approach Pinterest like Instagram. That's the mistake.
Pinterest behaves much more like Google, meaning users are actively searching for solutions, inspiration, and products. The content you publish today can continue generating traffic months—or even years—from now.
Sustainable Marketing Beats Constant Content Creation
Instead of constantly creating content that disappears after 24 hours, Laura encourages creators to build marketing assets that continue working long after they're published.
Think:
Pinterest
Email marketing
Blogging
LinkedIn
Podcasts
YouTube
These channels compound over time rather than requiring daily visibility.
Pinterest Rewards Patience
Unlike TikTok, where content can go viral overnight and disappear just as quickly, Pinterest content often takes 2–3 months to gain traction.
But once it starts ranking, it can continue sending traffic for years.
Pinterest Trends Is Your Secret Weapon
Pinterest literally tells you what's going to trend before it trends.
Using Pinterest Trends allows creators to publish content months in advance and position themselves at the top of search results when demand peaks.
Your Website Should Be the Destination
Laura recommends sending Pinterest traffic primarily to:
Blog posts
Podcast episodes
Email opt-ins
Long-term content assets
Evergreen sales pages
Resources Mentioned:
Pinterest Trends
Pinterest Business Accounts
Pinterest SEO
LinkedIn Marketing
Email Marketing Strategies
Sustainable Marketing Frameworks
Connect with Laura England
NEXT: Check out Episode 119 on why you need to be on LinkedIn like YESTERDAY
Laura England is the founder of The Writer's Harbor, where she helps female founders market sustainably through Pinterest marketing, email marketing, and strategic copywriting.
Her philosophy is simple: build marketing systems that continue working even when you're not.
Find Laura and learn more about The Writer's Harbor:
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