128: Business Lessons From June: Boring Is Profitable (And We Hate That)

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Ever catch yourself trying to reinvent your travel creator business when what’s actually working is staring you right in the face?

This month I sat down with my my podcast producer Marie from Your Girl Media to unpack our biggest business lessons from June, and honestly, the theme was pretty clear: boring works. Not sexy. Not groundbreaking. Just effective.

We talked about the habits, systems, and mindset shifts that are actually moving the needle in our businesses right now—from lead tracking and hiring support to selling through stories and treating your business like a real storefront.

If you've been feeling pulled toward shiny new ideas instead of doubling down on what's already working, this episode is your reminder to keep it simple.

In this episode, we cover:

• Why “boring is profitable” and the simple business activities that create the biggest results
• The mistake entrepreneurs make when they keep adding more offers, systems, and complexity
• How hiring a virtual assistant changed the game (and why most people don't know how to use one effectively at first)
• What happened when Marie finally started using her lead tracker consistently
• Why successful businesses iterate instead of constantly reinventing themselves
• The mindset shift of treating your online business like a brick-and-mortar store
• How to handle pricing, discounts, and boundaries with more confidence
• The power of Instagram Stories for lead generation and relationship building
• Why showing up online isn't actually about you
• Laura's surprisingly simple list of business activities that drive growth
• The private newsletter trainings generating high-converting sales conversations
• How warm leads convert differently than cold audiences
• The difference between growing a business and actually scaling one
• Capacity, pricing, and the hidden challenges that come with increased demand
• Why entrepreneurs need to brag about their accomplishments more often

Key Takeaways:

✨ Boring builds businesses. The activities you want to skip are often the ones producing the best results.

✨ Stop fixing what's not broken. If something is working, your job is usually to improve it—not replace it.

✨ Showing up consistently matters more than showing up perfectly.

✨ Your business doesn't need 100 strategies. It needs a handful of proven actions repeated consistently.

✨ Scaling isn't just making more money—it's increasing revenue while decreasing the amount of time required to earn it.

Resources & Mentions:

• Michelle ( Our Business Coach)
• The DM Sales Gal Podcast with Alyssa
• Check out our VA we are obsessed with, Glen ( tell him you came from my podcast!)

Connect with Marie:

Want more business lessons? Check out Marie's podcast: Your Girl 

Want more business lessons from us? You'll love this episode 

Follow her on Instagram: @yourgirlmedia

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