E2 - Should our food show how much exercise is needed to burn off the calories?

Professor Amanda Daley, Professor of Behavioural Medicine at Loughborough University, breaks down the problem with current food labelling, the potential for P.A.C.E (physical activity calorie equivalent) labelling to provide a solution, and what she thinks about all the controversies surrounding this idea.

Time Stamps:
0:00 - 07:20 - Introduction to guest, the topic and background
07:21 - 11:50 - Current strategy on food labelling in the UK
11:51 - 17:02 - Does the current strategy work or is it failing?
17:03 - 19:43 - P.A.C.E labelling... What is it?
19:44 - 26:56 - Where is P.A.C.E labelling going to appear if it is approved?
26:57 - 28:22 - Will this be seen as the government guilt tripping people into eating healthy food?
28:23 - 34:34 - Impact on people with eating or exercise disorders
34:35 - 38:32 - Why is P.A.C.E different to the negative impact of calories on menus?
38:33 - 43:07 - P.A.C.E controversy...
43:08 - 43:51 - What will it cost to implement P.A.C.E
43:51 - 45:33 - Future projects
45:34 - 48:26 - Outro