Price. Sell. Paint.
Have you ever had questions about how to price, sell, or produce paint jobs profitably? Jon Bryant & Michael Murray use their combined 30+ years of experience in the painting industry to dig deep into finding the tools, tactics, and tricks to help you succeed. Sometimes they bring on industry leaders and experts to help break it down.
Price. Sell. Paint.
Beige Is Back: Sherwin-Williams’ Color Expert on Paint Colors, Trends & Winning Jobs // Sue Wadden
Sherwin-Williams’ Sue Wadden (Director of Color Marketing, 25+ years) joins Jon to break down the real driver of most paint jobs—COLOR—and how pros can use it to win more work. They cover the latest trends, how to guide hesitant homeowners, and the exact tools you can hand clients before you even step on site.
What you’ll learn
- How to confidently lead the color conversation (and stop avoiding it)
- Trends that matter in 2025: warm neutrals, earth tones, greens, khaki + more
- “Phone-a-friend” resources from Sherwin-Williams you can actually use
- The homeowner decision process: chips, peel-&-sticks, wet samples
- Using apps & matches (Color Expert app, ColorSnap/SureMatch) to reduce callbacks
- Selling value with color guidance (and why it wins more jobs)
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/
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