The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
Mr. "Do It All" Peter Day x Optimize To Convert
🎙️🔥 Ready to supercharge your marketing game? Tune in to The LFG Show for an electrifying episode where we unlock the secrets behind a $50+ million affiliate marketing empire with none other than Peter Day, CEO of Optimize to Convert! 🚀
Peter’s breaking it down with the innovative strategies that have catapulted him to success across loans, insurance, e-commerce, wellness, and more. From mastering credit lines to fuel explosive growth to the relentless high-volume testing of new offers, Peter’s got the playbook to elevate your game. 💼💡 And wait till you hear how his team cracked the code for solar on TikTok—media buying game STRONG! 💪🎯
💰 But that's not all—financial planning is the backbone of scaling those big campaigns, and we’re diving deep. Get ready for game-changing insights on how to stretch your resources and supercharge your digital marketing efforts. This episode is packed with practical tips that had my CFO and me taking notes—don’t miss out! 📊✍️
Whether you’re an entrepreneur hungry to expand or a leader aiming to refine your financial strategies, this discussion is a goldmine of knowledge. 🎧💎
*Big shoutout to our sponsor Ringba* for making this episode possible! And a special salute to CEO Adam Young and his groundbreaking new book, *The Pay Per Call Revolution*—a must-read for anyone serious about dominating the affiliate marketing world! 📚👑
So, what are you waiting for? Hit play, get inspired, and equip yourself with the tools for success! 💥🚀 #LFGLife
Timestamps:
0:00
Digital Marketing Strategies for Success
Financial Podcast Recommendation for Scaling
Guys, now we're bringing out the heavy hitters. We're not messing around here. I got my man, Peter Day, the CEO of Optimize, to Convert. He's been doing this with his brother for a long, long time. They got a great story. This will be a quick interview. We're going to do a long one on deck. So, Peter, pleasure to have you on the show. Yeah, thank you. Big numbers guy with $50 million a year.
Speaker 2:And Paul's maybe. Yeah, it was absolutely higher, but sorry, man. Um, but yeah, thank you for the interview. Um, this is a great conference this year. I think there's tons of people out here and, um, I find this is an interesting show because people are doing a lot of new things. You know, I feel like last year it's like everyone was doing aca right, but this conference everyone's doing a little bit of something different, which is really interesting yeah, it is, and peter's doing a little bit of something different, which is really interesting.
Speaker 1:Yeah, it is, and Peter's got a great podcast. Listen to the podcast. He goes really deep to get really, really granular. You guys had a show we were talking about. You know financing and when you're putting up big numbers per day, I always thought about you doing You've had days 500,000 million a day Like how do you get the lines of credit for that and whatever. So you really go deep into. So thank you for that, because that's given. I talked to my CFO.
Speaker 2:I made him listen to your show to help us out in those situations six to 10 months ahead of time, like where are you going to have that extra million dollar line of credit or financing or whatever to to accommodate what you think could be ahead?
Speaker 1:So it's always getting ahead of the curve and I know on the show you talked about back in the day, you had one episode where you talked about the verticals. Everyone was all in one vertical right and they're like trying to move around, and you mentioned earlier, I do feel a sense that people are kind of like they're looking for, they're finding new things that are working right. So what are you seeing out there that's working for you guys right now?
Speaker 2:So here's the thing I think a lot of people are limited because they're so convinced that you know it's like auto insurance is the only thing that works, or debt relief is just what works, or ACA, but what we're seeing is that it's possible to succeed in all of this stuff.
Speaker 2:I mean, you know, even if someone says you know solar is dead, there's probably still some solar company where you can succeed Right. So we're seeing success in all different verticals, like anywhere from loans to insurance to e-commerce, or even testing out some stuff in the weight loss or fitness and wellness. And that's been a big breakthrough for us as well realizing that your opportunity isn't like the one thing that you've been known for, your opportunity as a digital marketer, affiliate marketer, your opportunity is essentially to promote anything. And once you realize, oh my goodness, I can promote anything, next thing, you know, you're talking to this random booth and they have some weird, you know little like survey offer and you're like, oh, wow, like what if this thing works, you know? So that's been a huge shift for us in thinking is like anything is the opportunity.
Speaker 1:I love that. I love that Peter's been doing this for a long time. They put in over nine figures in pay-per-call revenue, but he goes to every show and he goes to the booths. I see you at the booth. You talk to me, you're picking my brain. He's not afraid to test and you know that you're going to be wrong more often than you're right. But when you're right, that's when you scale it.
Speaker 2:Yeah, and I think, as an affiliate marketer, you have to be going into it knowing that you might be wrong a lot of times. I mean, I tell my team, like, even if we get 30 new offers from this conference, there might only be one or two that are a real big winner and that's a very low success rate. It's like 5% success rate. So if you go into the game knowing like, hey, for every hundred things I try, I might only get five wins or six wins or something, it helps you to, you know, not be discouraged and it also helps you to run those numbers higher. You're not going to go to the conference just to find three offers, because if you know the math, you might need to find like 20 in order to find the three. So it's going to help you be more kind of aggressive in your biz dev and a lot more kind of you know on it.
Speaker 1:Great words of wisdom. We're going to do a long interview with you, maybe with the next show, because you got, you have so much knowledge out there. You've been doing it for such a long time. And another thing I was going to say we talked about solar earlier. So the first time I worked with peter man maybe three, four, four years ago, I don't even remember I was doing a lot in solar. No one could crack TikTok. We worked with maybe 10 different media buyers. No one made it work. You guys made it work and we were doing like I think we got to 15,000 a day, maybe 20,000 a day, and I wish we did more no-transcript, in particular work where nobody else can make it work. And solar is hard because it's very fragmented, it's a zip code thing. So that's when I knew you were the fucking real deal.
Speaker 2:Well, here's the thing is you know, as a company, it's not all about me, it's not all about my brother. I mean a lot of the success in our company is the guys behind the scenes. We have an amazing media buyer team. We have about 15 in-house media buyers and our interview process and our hiring process for these media buyers is very strict. Process for these media buyers is very strict. I mean, last time we did a hiring round we got about 40 to 50 applications to join the media buying team. We only hired two and then out of those two I think we fired one and kept one. So it's like the standards are so high.
Speaker 2:So, 1%, yeah. So for us it's a lot of our success is about picking the best people to work with. It's like because there's only so much you can do yourself. But it's like if you have the best media buyers or the best sales people or the best customer service person. It's really like like what Steve Jobs said right he likes to hire people that are better than himself and that's what we got to do. You know, for me, my brother and I have been decent media buyers. I started media by I personally, I realized I'm a good business person, I'm a good entrepreneur, I'm a good CEO, I'm really good at spotting that talent, but I'm not the best media buyer. It's the guys that we're bringing on that are the best in the industry. So it's being able to spot that talent. But how do we make solar work is because we have media buyers. We have a team that is rock solid. They can figure out how to make virtually anything work that is workable.
Speaker 1:Great answer. It comes down again to the numbers of probabilities. Again, you mentioned 50 people you interviewed. You only kept one. I said I mean that's 2%. I said I had my numbers, but still 2% success rate, that's all you need in business. Even 1% success rate will make it work right and I think that's my big takeaway from talking to you and then keeping your people loyal and happy.
Speaker 2:It's like think about how much effort we go to hire one media buyer out of 50. So once you have them, then it's important Keep your team happy, make sure they're well paid, make sure they're treated well, make sure they are really loving the work environment, because you don't want to do all of that effort to build like that superstar team and then find out you have this person leaving and this person leaving. This person is starting their own business Like I see that a lot in the industry and a lot of the larger companies so many people constantly leaving starting their own thing. You want to keep that good loyalty.
Speaker 2:You know that's part of it as well, and the grass isn't always greener.
Speaker 1:I've seen that happen. They leave, they think they're going to they see, because they see one person do it, oh, I can do it. They don't realize how long, how much time it takes, how much money, and sometimes, if you're in a good place, they what the hell they're doing. You gotta stick with them.
Speaker 2:I mean, yeah, it takes time yeah, we've had two instances where people have actually came back to our company uh, one with like a senior, you know biz dev type of person.
Speaker 2:But then another instance we had a media buyer, one of our original media buyers. He was probably one of the first, like two media buyers we ever had. We had a little bit of a you know, a bad year one year in our business, like six years ago, and this media buyer left. He just wasn't making the money he wanted to make. Well, he tried his own stuff, he started his own business. He tried all this stuff. Last year I reached out to him. I said this guy is a good media buyer. Like I would love to have this guy back. I called the guy out of the blue. I said listen, I know, it's been like five years, you haven't where. I said, listen, here's what we're doing. Like we're promoting all these offers. We can scale, we have a good team, we can get good offers. We can. I really believe money's here. And he saw that and he came back and now he's been literally he's like the number, really he's like top three media buyer in our whole company.
Speaker 2:This guy that had left, you know, so yeah, and also even right now, like we actually had a media buyer kind of you know, leave. We had a media buyer even in the last month. He kind of is doing some real estate stuff right now, but we leave that door open. We're like, hey, dude, like, even if it's years from now, um, you're good, like your talent is there and we're leaving the door open. No, we're not. No, you're not having access to our facebook accounts anymore. Like no, we're not allowing you to like, keep the log in. But like, dude, like let's keep in touch. And um, I even, I even believe with this story, I, I really believe that this media buyer will come back in a year or two and he'll probably succeed on some campaigns.
Speaker 1:So, just leaving that door open yeah, I think the good thing no ego. Right, it comes down to no ego you. You left, but you still got open door with us. You recognize talent. You're willing to do that. A couple more questions here. You were at ASC right Big show. A lot of people here. What's your tips for navigating the show?
Speaker 2:Well, it's a good question, I mean, for us, I think a lot of it is about objective, like what are you trying to get out of the show? And I think that's actually some of the mistakes we made at prior shows. We had too much of like blinders on. We're like, ok, if we do health insurance, we're only looking for health insurance, and I think that's where a lot of people go wrong. Let's say, they're big in home services, they're at the show and the only thing they're paying attention to is home services. What we're doing differently at this show is we're just saying, hey, we want to find offers and opportunities that will profit, and we don't really care if we're running the traffic on YouTube or Facebook or Google, we just want to find good offers. And you know, if the goal is to find good offers, we're going around talking to everyone about the offer what are you running, what's working for you? And, just keeping an open mind, finding offers.
Speaker 1:Great advice. When I first came to Philly Summit for the first few years, leeds kind of filled some. I was just solar, solar, solar and I was doing well, but I realized I was limited. I'm like why I got to start opening. I got to hire someone that has this background and it helped me grow tremendously right and you helped me see that too.
Speaker 2:There's only so much you're going to be able to do in one of these verticals. I mean even if you're the largest solar aggregator on the planet. It's a maybe the very best is like a 200 grand a day opportunity and that would be spectacular for solar.
Speaker 1:There's like no one right. You're on point. The guy I know who did the most is like 160 grand in a day in Seoul.
Speaker 2:He was the best? Yeah, and that would be. So you got to realize like you don't want to be limiting yourself to like the one vertical that you've been good at. You need to think outside the box and say, okay, like, and I think there's a lot of companies going wrong with this. They're setting themselves up as like I'm, I'm a health company, you know all I do is, you know medicare and aca, I'm a health company. It's like, well, dude, you know these companies. They're missing out on 99, 98 of the revenue. The big opportunity is being able to promote, yeah, to promote anything yeah, yeah, beautifully said what's your biggest day.
Speaker 2:You ever had a paper call probably around like a million dollars, like in some peak seasons for certain things yeah.
Speaker 1:Wow, that doesn't even think about that. Million million dollar paper call Almost huge numbers, all right. So last thing, we got an audience. Listen, we got a lot of affiliates. Listen. What are you looking for? What's your goal of the show in terms of like, well, what can my audience help you out with?
Speaker 2:audience help you out with and listen, guys, what your audience can help me with. Yeah, well, um, I, we can give a little pitch to our podcast. So we have, we have a youtube channel. Um, optimized to convert, is our company name and we do a podcast, and you know our pack cause sometimes we've been active, sometimes we've not been active, but I can tell you that, with our podcast, every time we do a video, it's always quality, though, even if it's like every other month. You just watch all those videos because there's a lot of golden nuggets.
Speaker 1:It is. I had my CFO listen to one of his episodes because we started to ramp campaigns up. I'm like, guys, we have cash but we're not going to be able to scale it with the cash we have. We need to start looking out to get extending polls out there. You had looking out to get extending poles out there and you, you had that episode. It's one of your first episodes. It blew me away and listen, I'm not a finance guy, he is, so let him listen to it and it gave us some good ideas, which we actually good. But watch his show. It's fantastic. A specialism our show is more sales, is more the raw momentum, emotion stuff. But you get deep, you get granular and you go. You cover a lot of aspects. So it's a phenomenal show. Everyone watch this show. It's fantastic, awesome, thank you, yeah, all right, peter.
Speaker 2:Love it. It was great we got to do this again.
Speaker 1:We're going to do a part two, but we're going to do a proper good 45 minutes to an hour at contactorg or in Chicago. We'll make it happen.
Speaker 2:Let's do it. Well, thanks for the interview. Let's fucking go, guys.
Speaker 1:Yeah.