The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
Proximity Is Power 💪 Ruben Resendez CEO adHere
🚀 *Get Ready for a Power-Packed Episode on The LFG Show!* 🚀
Join us as we dive deep into the entrepreneurial rollercoaster with **Ruben Resendez**, a trailblazer in EDU (Education) lead generation and the mastermind behind adHere! Ruben shares his incredible journey, starting from the turbulence of the 2008 financial crisis, where resilience, faith, and a success-driven mindset helped him rise above financial adversity. Discover how Ruben transformed his respect for every dollar earned into a thriving business and how his approach to life and entrepreneurship can inspire YOU! Whether you're just starting out or leading a business empire, this episode is packed with game-changing insights you won’t want to miss.
Ruben takes us through the evolving landscape of education lead generation, shedding light on navigating industries like ACA and Solar while staying ahead of market trends. He breaks down the importance of ethical marketing and compliance in an ever-changing environment, revealing the sophisticated strategies behind tracking key metrics and adapting to regulatory shifts.
Whether you're an aspiring entrepreneur or a seasoned pro, this episode of *The LFG Show* offers inspiring takeaways to elevate your game. Get ready to dive into Ruben’s powerful journey of overcoming obstacles, building success, and discovering the core values that drive long-term fulfillment—both in business and life. 💥
#Entrepreneurship #LeadGeneration #BusinessSuccess #MindsetShifts #FaithInBusiness #TheLFGShow
Timestamps:
0:00
Overcoming Hardships Through Faith and Business
Navigating the Education Lead Generation Industry
The Rollercoaster of Entrepreneurship
Faith and Overcoming Scarcity Mindset
Shifting From Scarcity to Abundance
Shift to Success Mindset Through Proximity
Mastering Sales Techniques in Business
Daily Goal Setting and Accountability
Core Values for Success and Longevity
Investing in Mentorship for Business Success
Building Ventures and Giving Back
2008 hits and all my clients dry up because that's the financial crisis. All goes downhill. And then, to boot, the girl I was going out with for about three months tells me that she's pregnant with my son. I don't even know where my next paycheck is going to come from. I've got $300 to my name. I've got a kid on the way. I'm a responsible parent. I'm going to make sure that I go and like provide for this kid.
Speaker 2:What do you think kept you going through that, because I know you're big in faith right Before becoming an entrepreneur.
Speaker 1:Faith was a part of my life, but it wasn't the number one core value. There's those times that you go through in your life. Everybody turns their back on you, but you got to believe in yourself and you got to know that God's on your side to guide you in the right direction in every single step.
Speaker 2:Coming from that and being a business owner now employing people, it's a proud feeling.
Speaker 1:I had to go through that so that way I could respect the dollar, because if you don't respect a penny, you don't earn a dollar. If you don't respect a dollar, then you're not going to earn the hundred dollars. So I needed to learn that lesson of going really dirt broke so that way I could respect a penny. Can you talk about the EDU space for people that?
Speaker 2:don't know exactly what that is.
Speaker 1:Adhere is the fastest growing education lead generation firm here in the US. We're a first party media company where we do education lead generation. I got in back in 2008, which is the financial crisis, and it was the only space that I saw actually taken off. Obviously, you're big into self-development. How much have you invested in yourself? I would say I spent, probably in the past 12 months, probably about $1.2 million.
Speaker 2:What's the future for ruben recendes like? What do you have envisioned? Is what it comes out the next couple, two, three, five years and get ready to level your shit up with the lfg show.
Speaker 3:we travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts to top athletic and celebrity doctors We've got it all covered. We're talking to guys who've cashed in for billions with a B and the best thing is we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey. Hit the subscribe button, drop a like, leave a comment and let's fucking go.
Speaker 2:Yo yo yo we're back. Feel like I haven't't filmed. We haven't filmed in a long time. We did a shitload in budapest. We got a very special guest all the way from the west coast. He says the west coast is the best coast.
Speaker 1:See about that right I know you want to be on the west coast. I like halle, so I got my we got ruben resendez.
Speaker 2:This guy's great, great guy, really fucking great business person. Been in the industry for a long time. He's a killer in the edu space. He is the founder and the ceo of ad here doing big things in the industry his company's grown tremendously and a really very generous, very generous guy. Man, you're willing to help people out and you got a quote. We'll talk about that later. I'll let you say it before I screw it up. But I'm really honored to have you on the show.
Speaker 1:Man Appreciate you, brother, good to see you again. Absolutely All the way to Miami. I just landed late last night too Just to be on this show just to be on the LFG show.
Speaker 2:That's fucking dedication right there, man, Absolutely.
Speaker 1:You're taking off like crazy and on fire. So I said, man, I got to be a part of it. I got to hold onto your coattails right there.
Speaker 2:I appreciate that we saw each other in Colorado. I contact that. All right. Yeah, I was about to wrap up and I I was. I almost missed my flight by that way, that's right.
Speaker 1:Yeah, I got to go, but you're like oh, dude, we got to get some content real quick.
Speaker 2:We did, but we, we, we, we got it out there and I wanted peak of what we're going to talk about. You have such a great story, man. We're about to get into that and that's the point of the LFG show is like entrepreneurs and people. They get points in their life Almost like people call them epiphanies. I call them LFG moments Like. I got to fucking go. What am I going to do to get things going? And you did it. I think it don't know exactly what that is.
Speaker 1:Absolutely so. Add here is the fastest growing education lead generation firm here in the U S where a first party media company where we do education lead generation, where we generate leads for uh universities and colleges that are always looking for prospective students. So back in 2008, when I is, when I got in the whole entire industry and I got into the industry.
Speaker 2:Crazy time, by the way, 2008.
Speaker 1:Education, lead generation Because nowadays you don't really hear too much about EDU lead generation, education lead generation because so many people got filtered out, Because many of the schools got really smart on what they do and what they track. It really reminds me of what the ACA space is going through right now 100% Regulations compliance. You can't say that scholarships will be available. You have to say scholarships may be available. You can't say tax reductions will be available. You have to say may be available those type of things. I see ACA going through that right now. Edu went through that back in the day and it filtered so many different people out that got into EDU education, lead generation just to make a quick buck. So I got in back in 2008, which is the financial crisis, and it was the only space that I saw actually taken off and yeah, we could get into the details of how I got into it and everything too, but it's a little bit of a crazy story.
Speaker 2:Well, I wanted to that's. You said some really good stuff there. I didn't think about so. In 2008, I was at a student loan consolidation company. I was running a call. The place blew up right, and it was like this the owner sold it, made 51% of it, made a ton of money and then he sold it at the top. Then it came down because it was the government made it. Where student loan consolidation was all backed by the government, it wasn't private companies anymore. But I remember, because I've been trading stocks for 20-something years you had Corinthian Colleges. Their stock symbol was COCO. There was a couple other ones. There was one I think EDU was a symbol. I forgot the name of that one, but they were all you know. The thing with lead gen is. So you have to watch those markets too, because you can see where the money's around the time they started going like 2006, 2007, 2008.
Speaker 2:And then boom, they started going down tremendously. So you follow that wave, but that was one wave that you saw making money while everything else was going to shit, right.
Speaker 1:Yeah, back in the day, and probably still to this day, talk shows I don't watch TV very much these days, but still on talk shows back then of like Ricky Lake, maury Povich and was it Montel Williams? All back then of like ricky lake, maury povich and was it montel williams, all the commercials that would play during those talk shows. Those are all the big legion, uh stuff going on at that time, probably even still to this day. If you watch some of those talk shows today, probably whatever's playing during the commercials during that time is probably what's hot in lead generation. You'd always see corinthian college commercials all the time. Yeah, university commercials all the time. University of phoenix commercials all the time in those fry university commercials all the time. University of Phoenix commercials all the time. In those days you couldn't avoid watching those talk shows without seeing one of those commercials all the time. And that's when EDU was hot.
Speaker 1:It was absolutely the wild, wild west, because none of those schools were tracking what's my cost per application, what's my cost per enrollment, what's my cost per start of students.
Speaker 1:They're just like hey, send me as many leads as you could possibly send us. We need to keep all these reps and admissions reps as busy as possible, because we got thousands of reps and there's big old, huge call floors that they're running of just getting students in and getting students enrolled constantly over and over because it's online. So it's like, hey, we could take as many students as you could possibly send us and they weren't tracking any of the metrics or anything like that. But then they got a little bit more smart in about 2010. 2012 was when they started getting smart of actually tracking the metrics and saying what are we buying? Yeah, and is it working? Is it not working? And that's when it just started filtering people out too. And people were doing stupid stuff too, about like just, uh, doing ads for like obama, for mamas, like, go back to school Obama wants to go back to school like stuff like that.
Speaker 1:It's similar to like what ACA is going through right now too, of just like using governmental figureheads at that time. So that's what really filtered a lot of people out. But A, we stuck with it and we just stayed above board. We said we're always going to operate in a pretty white hat way, but we kind of know where the limits are of going to the gray hat side. And that's where all my affiliate friends come through.
Speaker 1:In the affiliate industry, you always have people that are always pushing the limit on what's next, and that's why I love like most of my friends are all affiliates, so I always know what they're pushing the limit on. And I was like, oh okay, I see where it going too far is going too far and I know exactly. I could test some things that you're doing there, but do it in a white hat way instead and continue on with it. And we've been pretty successful with it. After 13 years, I've been in the industry for over 16 years now yeah, in the education lead generation specific industry for the past 16 years, which is wild, yeah.
Speaker 2:I think this is great, because I don't think I've had a guest on the show that is doing EDU, or maybe I don't know if they've even done it before. But you're like the guy I know. I mean like me. People know me from solar. I've been doing solar for so long, right, and what you're saying kind of reminds me of what's going on with solar right now. No-transcript point is that you got to stick it through, right? It washes people out and it is so, so much like aca. What you see going on there all these floors. You know they wanted back in student loan consolidation, they wanted leads. Ac, give me leads, give me leads. Give me leads. Like voracious appetite, right, but it can't last forever.
Speaker 1:Right comes down to absolutely, and some of the people will actually go deep, like how you went deep into solar, you went super deep and you're finding businesses that are parallel to solar. That goes with those prospects. Same exact thing with us too. It's like I always uh. One of my mentors once told me follow one course until successful that's what focus stands for f-o-c. Once told me follow one course until successful, that's what focus stands for F-O-C-U-S. Follow one course until successful and go super deep. And that's what I find challenging. I'll mentor a lot of people and early entrepreneurs.
Speaker 1:They're like okay, I'm going to do a little bit of crypto, then I'm going to do a little bit in the CBD space and I'm also doing this e-com thing. And I'm also doing this other thing is like get good at one thing and go super deep in that one thing. Then start going into the multiple streams of income that you hear about on the Instagrams and on social media and on TikTok and such to you. But get good at one thing, so you're known for that one thing, and then you could start spreading your wings. Once you're great at that one thing and you hire on people later on to take care of that one thing that you're really great at, so you can go and expand even further and provide even more from there. So that that's what you're doing. That's exactly what we're doing right now too.
Speaker 2:yeah, I love. That's great advice again. I talked about this before. There's so much shiny object syndrome, insane amount in our industry. I just came from budapest and man, everyone's doing casinos nutra huge amounts. I Nutra especially because of Zampic, the weight loss. And then you come at it like fuck, should I be doing this too? And you look at it. But I'm working. Home improvement's working well for me. It's related Homeowners, solar home improvement, it's all connected.
Speaker 4:Why am I?
Speaker 2:going to get sidetracked and all this other. But it is tempting, man it is. It really is tempting.
Speaker 1:It's easy to say it and easy to say like, yeah, follow one course till successful. But when it's in front of your face all the time, especially in our industry, I feel like we're the best industry that you can possibly be in, because we're at the cutting edge of what's good and what's not good and we can always pivot so quickly with wherever the economy is. We're always going to be good because whatever the economy does, whether it's up or it's down, there's still opportunity in our industry all the time. But you just got to stay ahead of it and just like how you go to every single conference, you got to make sure that you're always on top of what's the pulse that's out there, but still keep your blinders on to some things of like OK, I got to run my race. Like I see all this exciting stuff and big money to be made in all these other areas. Let's keep the blinders on to win the race. And where we're at right now?
Speaker 2:Yeah, and man, there's so much to unpack there. And I want to go back to how you got into this and how, why, why, why exactly EDU? Uh, you got there's so much. I mean I've heard a lot of other podcasts, you've been all great. I mean there's one of them I heard you on. I was like I text you right away, man, you got me. I was on a plane, man, and I was so pumped up. The flight didn't leave, I mean land, for another three hours. I'm like, oh my God, I wanted to like run through walls already. I'm like, because you're so much, so many nuggets you dropped when I was on that flight listening to that podcast.
Speaker 2:An amazing story, inspirational story I think I want to use. A lot of people probably know who you are already, but the people that don't know you, I want them to hear that Because we all, especially the newbies, you start in this industry. There's so many freaking ups and downs, life circumstances happen and putting your head above there, so you don't get. So, you know, get yourself stuck in the mud, man. Ain't that the?
Speaker 1:truth it's a roller coaster and it's too because you know, I always tell this story because, um, so my kids I've got two kids, I've got a 16 year old and a 15 year old, and then my wife, she we always go to a Disneyland California adventure at least once a year, cause we're out in California, orange County is not a very far flight. We can go there on a Friday, come back on Sunday night and such. So we do it at least like once a year. We take the kids out there, there we have an amazing time. But every time we go there, my sons, they love to go on to this one roller coaster that's there called the incredicoaster. They love going on the incredicoaster. It's going quick. You stop and then like all of a sudden, you go super fast and you go upside down, you go and do twists and turns and everything. And they like doing that nighttime too, because at nighttime it's evenzier. But they get so excited to go on it.
Speaker 1:And then my wife comes up and she's like Nope, not going on it, not going to do it, I'm not going on that rollercoaster whatsoever, not even going to step foot on it. Don't even try to get me onto it, I'm going to hold all your guys' things. I will throw up If I went onto that thing. I'm not doing it, and that's the way that life is, too is like you could either look at life as excited because you're excited to be on that roller coaster it's the same roller coaster to go on but one person looks at it as if it's something crazy and scary and the most scary thing possible that you could possibly go on to. That's going to make you throw up. And then another person looks at it as man. This is exciting the tosses and the turns and the twists and the upside downs and that's why most people are not entrepreneurs, even though they want to be entrepreneurs.
Speaker 1:But you got to expect the ups and downs. You got to be excited about it too. Every time you have the ups and downs you've probably experienced this too is that you know when you get the down and you're in the down, you're like damn, everything's piling up on me all at one time the family stuff, the personal stuff, the business stuff, the partnerships and all that stuff all at one time it comes crashing on you. But on the other side of that, there's so many great blessings that you would have never experienced if you didn't go through that whatsoever. And it's always those reminders that, as entrepreneurs, we always need to remind ourselves. Like, even though you go through some of the lows, there's some of the highest highs that are coming right after those lows, so that way, you can handle those lows from there too.
Speaker 1:So, man, it's exciting being an entrepreneur, but I'll tell you the start of it is kind of crazy, and how it all works, that everything always happens for a reason. I'm a firm believer that there is no such thing as coincidences. There's always. It's always happening for you, not to you. And the way I believe that is because my whole entire life is just a testament of that. About 16 years ago, I was doing financial services and doing mortgages 2008 mortgages Refis.
Speaker 1:Refis, 1% loans, all that stuff the interest-only loans the no income, no asset type of loans. And it was going crazy being in Silicon Valley.
Speaker 2:Interest-only loans. That was been such a crazy time I was in student loan consolidation. I kind of wish I saw what that was like. That was fucking talking about products that pretty much sold themselves right.
Speaker 1:No interest loans is insane no money down, and the rips on that too were like six percent you, you would earn six percent of like a five hundred thousand dollar loan, so and you could do that within like three days imagine there.
Speaker 2:That's like how you see these real estate shows the one in new New York, ryan Serhant the one in Beverly Hills. They would have had shit like that back then. There was like no, there was no Netflix back then. To show that side 100%, that would have been crazy. It's probably a good thing. Actually, it's a good thing yeah.
Speaker 1:Because, like, you have the big short. That was going on. But I was writing in the thick of it, where we're like young and stupid and crazy of just trying to write loans, learn how to sell and all that good stuff. So 2008 hits and all my clients dry up because that's the financial crisis. All the mortgage loan stuff and everything like that all goes downhill. All my clients dry up.
Speaker 1:At that time I'm living on 100 percent commission and then, to boot, the girl I was going out with for about three months tells me that she's pregnant with my son. So I was like, okay, great, I don't even know where my next paycheck is going to come from. I've got $300 to my name. I need to go get one of those J-O-Bs. And all my mentors always said never get a J-O-B. A J-O-B stands for just over broke. Never sell your time for money or anything like that. And that was just drilled into my head, which got me into entrepreneurship and got me into the way of thinking of like, ok, I got to build something for myself. I was like, man, I've got a kid on the way. I'm a responsible parent, I'm going to make sure that I go and, like, provide for this kid.
Speaker 1:So I went and looked for a job on Craigslist and I found this internet marketing company that was doing lead generation in the education space. I had no idea what lead generation was or what affiliate marketing was, and they had an affiliate network and they're paying a $30,000 salary. So I was like I need a paycheck, like yesterday. I don't know what it is, but I'm going to show up in my like suit with the stain on it and everything like that too. I just need to get a job. I don't even know what it is. So they ended up hiring me and I was an affiliate manager managing all these affiliates, and I didn't know what I was doing, but I just knew how to make calls and I knew how to sell. And they were like, yeah, just call these affiliates They've been dormant for a while and tell them to run this link, send them this link. I was like I don't even know what the link is. It was like a education link, an education portal.
Speaker 2:This is like. It's like a win-back campaign You're trying to get the old affiliates back on, give them a new offer.
Speaker 1:Exactly so it was an affiliate network that just had all these old affiliates that were kind of sitting around in dormant and they weren't running offers at that time. So I called every single affiliate on that list and just said like hey, yeah, I'm new over here and we've got this link and this new offer here. It pays out $20 per lead in it's education, lead generation, all this different stuff. They're like yeah, yeah, yeah, yeah, send me the link and I'll implement it. So I'll send them the link and then they implement it. And then about 30 days later, we sent them a quarter million dollar check. And then I like run into thousands of them that were like this and I was looking at all the staffs like dang, there's thousands of these people we're sending quarter million dollar checks to every 30 days and every time I try to get ahold of them, they're always traveling all over the place, they're making big money. And I look up, look them up online. I'm like man, these guys are like 19 or 20 years old. Like what am I doing? Like what is this thing? I didn't know what it was whatsoever, but that was the day that I got obsessed. I said I don't know what this thing is, but all I know is I need to know every single player that's in this business. I need to become friends with every single player that's in this business, and I need to know how to do it myself somehow in some way. So I just became obsessed about it from there, and that was like back in 2008,.
Speaker 1:Education was on such a high point right there at that time too. So after maybe about four years of doing that, that's when I was like, all right, instead of making somebody else rich, and I ended up starting making six figures over there too, I was like I should probably start making myself rich instead. I don't know how to build a business. I've lived on 100% commission as just a self-employed individual, so I don't even know where to start. I don't come from an entrepreneurship background. Nobody in my family were ever entrepreneurs. My dad worked at the water company. My mom worked graveyard, so she could make a couple extra dollars an hour at like this fab company that was over in Silicon Valley. So, like nobody in my family were ever entrepreneurs, I grew up on the east side of San Jose, which most people say is like the wrong side of the tracks.
Speaker 1:I dropped out of college. I had a kid out of wedlock, like all of that stuff. So I didn't know how to build a business. But Google did, youtube, university did so when people come to me and they say like I don't even know what to do next, it's like there's the internet, there's chat, gpt, now they'll tell you exactly what to do, step by step, on how to build a business, how to create a business, how to create an LLC, how to buy a domain name, how to create a website.
Speaker 1:So I taught myself how to develop websites, I taught myself coding and taught myself graphic design, all that different stuff and just did that for years upon years and would stay up until like two o'clock in the morning until, eventually, that job I was working at got got notice of like hey, this guy's in as focused as he was. So they ended up firing me and I that was the biggest blessing that I ever had is actually getting fired from that job. Because now what plan B was? Was this ad here company? That was plan B to fall back on. Now plan B had to become plan A. There was no more plan B. So that was the best thing that could have ever happened to me.
Speaker 1:So once that happened, I said, man, I'm going to go all in on this thing and build this thing up. My son was born for a reason, to point me in this direction. I would never have found that job, would never found this industry, if he were never have been born. So everything always happens for a reason. So I said I'm going to go all in on this thing.
Speaker 1:I don't know, I didn't know you could raise money, I didn't know that you could get business loans and all that stuff. I just knew I needed to make a business that actually made money. So, like, I'm just going to go all in on this thing. So eventually let my house go and move back in with my parents in my early thirties, my son and I with my parents in my early thirties. My son and I and my my parents my early thirties. My parents don't come from money, so ended up going on food stamps to get my son some benefits and health insurance and all that good stuff too. Went through so many different challenges during that time, but after about like two or three years of just continuing to pour it in, never taking money out of the business, then we ended up where we are now today. Yeah, for easy.
Speaker 2:It's a great story and for you to still see the light at the end of the tunnel, especially at that point. Your son was probably like three, four years old. What is all going on, right? And what do you, what do you think, kept you going through that? I know you're big in faith, right, that's right, that's faith. Your son, I feel like what was your why? Maybe all those things, right.
Speaker 1:Yeah, to be honest with you, before becoming an entrepreneur, faith was a part of my life, but it wasn't the number one core value in my life like it is today, I think, as I went through many of those challenges.
Speaker 1:There's those times that you go through in your life where everybody turns their back on you. Nobody believes in you. But you gotta believe in yourself and you gotta know that God's on your side to guide you in the right direction in every single step. That there's one thing, one person in this world the creator of the universe is always gonna be on your side to guide your steps in the right direction. Even when everybody else turns their back on you, even when you wanna turn your back on yourself there, everybody else turns their back on you. Even when you want to turn your back on yourself, there's someone that's always looking out for you to say you need to do this, this is your destiny and you got to push forward. And going through those moments, that's where my faith grew a lot stronger, because in those moments I didn't have anybody to really lean on. It was just me in that little room and nobody else really believed in me. Nobody else knew what I was doing. Everybody thought I was just some unemployed kid that was like there and some like deadbeat dad that was there in some in my room with my parents and all that stuff too, that nobody believed in that whatsoever. So that's where your faith has to get super strong, that you got to believe that there is a creator of the universe that's guiding your steps.
Speaker 1:And that's when I started looking back of like man.
Speaker 1:There's actually all these moments happened for me instead of to me, like my son was born for a reason to point me in this direction, even when I wanted to go back and work at a job and I got offers to get paid like six figures working at a job and all that stuff during that moment.
Speaker 1:But I looked at my son like man. I'll be doing my son a disservice and him being born and pointing me in this direction and going through all these challenges wouldn't be worth it If I were to give up now and just go to the easy route and say, okay, sure, I'm going to go and take that job. And I even interviewed at many different jobs and they're like hey, so you're going to have to wind down that whole business thing that you were starting up over there and I was like that's the game, that's the breaker right there. No, I've got to have that business still running and thank goodness because now we have over 24 full-time employees, 90 contractors. That all get fed from the business we generate now to this day, which is exciting.
Speaker 2:Yeah, it's crazy that and we talked about this before At one point my mom was on food stamps came from Venezuela. She worked hard all her life. I remember when I was six or seven years old crazy day we got kicked out of some place and she's dropping her stuff everywhere. The food stamps look like funny money. You know, that's what it looked like and I don't know what it looks like now. Probably the same thing as like colorful or whatever man. But like you know, coming from that and being a business owner now employing people, it's a proud feeling to be able to get through all of that. Would you agree with that?
Speaker 1:Absolutely too, and I think I had to go through that so that way I could respect a dollar. Because if you don't respect a penny, you don't earn a dollar. If you don't respect a dollar, then you're not going to earn the $100. If you don't respect $100, you're not going to earn the thousands, and if you don't respect the thousands, you're not going to earn the millions and the billions all from there. So I needed to learn that lesson of going really dirt broke so that way I could respect a penny, because otherwise, coming from where I come from, if I would have solved what I see in my bank account now and then I would have went crazy, I would have did stupid stuff, I would have probably blew it all and never would have even hired one employee because I would have blew it all on stupid stuff and I would have ended up right back where I was right in the very beginning. But something that I teach my son and I teach other people too is like every time that you walk by a penny on the floor, you pick it up and say, dang, I'm a money magnet, woo, I'm a money. And that sounds stupid to some people, but you gotta do some corny stuff like that too, so that way you could start playing games with your mind of like, getting a good relationship with money, getting a good relationship with wealth Because where I come from, there wasn't a good relationship with wealth.
Speaker 1:I always heard like, no, that's too expensive, we can't do that. No, we're only going to go on one vacation a year, or we're only going to do this small thing just because it's not expensive. And I and I grew up in an amazing, loving and such too, with amazing loving parents. But the mindset of scarcity ran rampant within, uh, within our family lines. So in order to change the mindset of abundance, you got to look at the little things too. Of like, if I walk by a penny, I'm going to pick that up and say, man, I'm a money magnet, and it starts come, money's coming to me and flowing to me every, every way.
Speaker 1:I remember when we were first getting our initial checks from clients every, every time I would come in. We were working at a little like co-working space, so the secretary was there. Every time she would hand the checks on over to me. I was like, oh man, julie, look at this, we just got a new check right here. Give me a high five so that way I can anchor it into my mind. No-transcript is based off of conditions like that, rather than just an abundance of like. Money is overflowing in my life and I'm providing for so many different people and helping so many different people to kind of like we're talking about the more people that we help to get to where they want to go, the more that I'm going to get to where I want to go, and we just have to have that mindset Wow.
Speaker 2:That was a powerful stuff. You just said man. God, we could talk about that for days.
Speaker 4:And when you were, when you were talking about.
Speaker 2:I read that resonated with me about the family and the scarcity mindset. I was gonna say scarcity and you said it and I think a lot of it has to do. I mean Mexican.
Speaker 1:You're back on the record right, yeah, absolutely my mom's from.
Speaker 2:Venezuela. Right, my dad was Polish, but the Hispanic. I think work ethic is incredible, right.
Speaker 2:I got my work ethic from watching my mom's side of the family. I grew up with them mostly man. My mom worked 16-hour days like crazy but she wasn't getting paid much but like every dollar meant a lot to her right. So it's funny, because you do have that scarcity mindset growing up, you have to break out of it, right. And I went to nyu during the dot-com bubble and, bro, I had that scarcity mindset and I had this belief I think I've talked about on the show where I thought rich people were battling.
Speaker 4:Yeah, right guys capitalism was bad.
Speaker 2:I was like very anti-capitalist for a while and then I went to school during the dot-com bubble and I'm working with these people that are making money. I'm thinking these guys are actually cool, these guys are philanthropists, they're helping me out, whatever I'm like this is bullshit. What I, what I? But I I got conditioned that from where I grew up, I grew up in, you know, areas where no one had freaking money man and then you start to believe that you become what you, what you see.
Speaker 2:Right, that's all I saw. So I had to kind of break out of that too, man. But I think a lot of it has to do with like the Hispanic it may be as a generational thing too.
Speaker 2:You know, coming to America not having much, you know I got to save whatever I got, which I get, Whereas you know we think about. You know we got to save, obviously, but how do you generate more income, like, how do we generate more? So where do you think you broke past that, that scarcity mindset Mine? You think you broke past that, that scarcity mindset mine, happened in college and right after college work, because I had a job as a, as a trader, a proprietary trader. I saw guys make, you know, 50 grand, 100. One guy make 300 000 in a day and like two days later he made a million. I'm like fuck, if he can do what I can do.
Speaker 2:Right, that's right believing right so when did, when did you break out of that man?
Speaker 1:man, that's a good question right there of like the time when I broke out of it.
Speaker 1:Yeah, you can think about that You're completely right too, because I still have one of the pictures that I have on my desk sitting in right next to my laptop. Every single day I see it and I look at it, because my grandpa my grandfather on my mom's side he was my best friend. He took me fishing all the time. He's the one that taught me how to fish, but he also taught me work ethic in a blue collar way. He worked three jobs, uh, raising six kids in a Hispanic household, especially Mexican household. It's like hard work. That's all hard work, sacrifice, hard work, work, sleep two hours a day just hard work. So I look at that. I was like man. He taught me how to work in a blue collar way, but now I could do it in a white collar way. So if I take that blue collar work ethic and put it in a white collar atmosphere, man, I am unstoppable at that point. So that's when I started taking it.
Speaker 1:But then the scarcity mindset comes in of like, okay, you got to work 24 hours a day, every single day, in order to do something great, but you start getting around wealthy people and you realize like, oh, wealthy people actually utilize leverage, so they want to create big things, and in order to create big things, you need big teams at the same time. So that means we got to create teams and create leverage. That way we can go, accomplish bigger and greater in this life, where I don't have to be working my butt off all the time but I could work in a smarter way instead of a harder way. But if I could do both at the same time, smart and hard, oh man, you become unstoppable and you continue on. You do it in a smart way where you could do it for a long, long period of time and your family doesn't get hurt at the same time too, you could have it all. And I think it's getting around mentors. Once I started getting around mentors and seeing wealthy people actually how they live, I'm like man. They're not like how I seen on TV, cause I think we get distorted. That's where the scarcity mindset comes from, that it's not just a Hispanic culture or Mexican culture, it's more of like just TV culture and social media culture.
Speaker 1:You'll see the bad guy on movies Like if you watch wall street, the bad guy is the wealthy guy. You go and watch so many different movies on Netflix. The bad guy is the wealthy guy. Why is the bad guy have to be the wealthy guy? Because all the wealthy people I have met they're the ones changing the world. They're the ones that are saving jungles in Uganda and saving kids in Uganda, saving kids in Nigeria like doing huge things where they're making changes in this whole entire world and they're funding those changes in the whole entire world. Those are the wealthy people that I know, but then in the movies you're going to see it on TV the wealthy guy be the bad guy all the time.
Speaker 1:So then that's what distorts our minds of thinking that wealth is bad, and that's what I grew up in thinking like, oh, you have to be a bad guy in order to be wealthy. But the more and more I get around wealthy people and people that are doing something amazing in this world like, the more and more I realized that it's all of the abundance mindset. It's the mindset that they bring to the world and that they're amazing people and they go and most of them want to stay hidden because they get attacked and they get criticized by most people every time that they want to do something great. But that's everything. Anytime you want to do something great in life, the critics are going to jump out of nowhere. Somebody's going to have a challenge with it, whatever it might be, but then that's where you just have to have mental toughness to go through it and say, hey, this is what I am meant to do, this is my destiny. No matter what you say, I'm still going to do it because I'm helping people get to where they want to go.
Speaker 2:So yeah, this is great stuff, and I want to go back to one other thing there. The opposite of law of scarcity is a law of attraction, right?
Speaker 2:Law of abundance and man, man, it's just crazy how, when you make that shift, how it really starts coming, like when you talk about a penny, a dollar, whatever it is, it really happens. I mean I remember I'd get like these, these little, I'd have guys like smaller solar companies we do on board and maybe it was like a 500 order and at first like why am I spending time in the 500 000 hour? But I thought you know what I just? It was like an age file. I just made X amount of money and for like 10 minutes of effort that's like making 3,000 an hour.
Speaker 2:That's fucking good right so that's how I train my newer reps. Like, listen, you get an order like that, blah, blah, blah, that's what you do. But it's really you said then you get, then you get. It's like hitting singles, doubles, triples, and the home fan uh, they're playing the dodgers now, right, but I'm not playing. I'm a met fan and I, francisco lindor, hit a grand slam, right. They were like they were losing. I think it was one. I don't know what the score was. I was on aruba and then I I just walked by, see, I thought it was like I was, I thought it was just one. I didn't realize the bases were loaded. But you keep chipping away, chipping away. You're gonna have your singles, then you have your doubles, so you have a triple, then you get your freaking home runs, your grand slams, right, and that's the. It all starts up here. You gotta be ready for it. If you're not ready for it, it's not going to come to you.
Speaker 1:Oh, a hundred percent. It's a law of attraction you will attract exactly who you are. So the inside is it makes a big difference. The book that I read and I was, I was thinking about this too that really changed my mind was thinking grow rich, cause I used to think like man.
Speaker 1:Nobody man, nobody in my family were ever entrepreneurs. Nobody in my family ever made money or every built. Nobody's ever built businesses. Nobody ever graduated college or anything like that. So I'm just supposed to do and this is what I thought about in high school I'm just supposed to do whatever my parents did. If they worked at the water company, I'm supposed to work at the water company. If my mom worked in technology, I guess I'm supposed to work as a fab technician in technology. I just thought, like that's how it was that my last name was Resendez. It wasn't Trump. So I was like oh, I thought your last name has to be Trump in order to do what Trump does or anything I like. Literally thought that way. I thought it was genetics and something in family lines. And so I read the book, think and grow rich and realize, like dang, there's some people that grew up in way worse situations than I grew up in.
Speaker 1:And they started from nothing and built things like, I mean, the Ford car, and they built everything that we use even today, like man. There's all these stories of people who have done this throughout history and it all comes down to the way that we think and the things that we do every single day, the things, the affirmations that we tell ourselves every single day, the way that we talk to ourselves every day, like it literally is just that simple, but it's always the simple things that are the hardest things, because they're so simple to do but they're also simple, simple not to do. And it's just the little, simple things that success, and talking about success and the difference between success and failure is so small it's almost too scary to talk about, because it's just a small little difference in the way that we talk to ourselves and the way that we do the simple things and being able to do the simple things consistently from there too. So, yeah, that's some of the ways to get out of the scarcity mindset right there.
Speaker 2:I know a lot of you guys do a paper call. A lot of you guys have call centers. We got AI in the house. We got Neil Billick. He's the founder and the CEO of All Rise AI. They're doing big things. I'm a user of this service.
Speaker 4:We are coming in immediately for X-ing contact rates for clients. What we found in my BPO when I ran it and deployed the AI was we had 30 second wait times before the deployment between connections and my guys were making about 500 connections a day times 30 seconds. We were wasting 250 minutes a day times 30 seconds. We were wasting 250 minutes a day per head in a call center.
Speaker 4:that's four hours, that's half their day or half their wages being spent on them waiting for a call. The reason your wait time's high is when you're calling out you have an abandon rate. You have to stay under three percent.
Speaker 2:That's programmed in your dialer if the ai is weeding that out and and I think that's the benefit it's collapsing timeframes, helping your top producers produce, which is what you want them to do.
Speaker 4:People are afraid AI is going to replace call center agents and it may but right now, use it to maximize your human resources, so leveraging it for the tools it can be to do exactly what you're saying Let the humans do what they can do best. Let the AI get cursed out you talked about.
Speaker 2:I love that book Think and Grow Rich, as you were talking. It reminded me when I first got into sales when I was a bond broker. I read every freaking sales book man. I still remember their names and God, I would be so motivated because I felt like this was my Bible. This was going to teach me how to freaking sell, use certain techniques, and they worked. I'm like Holy crap, this should work.
Speaker 2:And all I have to do is go to Barnes and they will spend 10 bucks 20 bucks for this book. It was like better than college, right. So I think one way to become successful was really proximity is what it comes down to, and I know you're a firm believer of it. You live in Silicon Valley, right, where there's a ton of proximity. I don't know how much proximity there is in our industry, but at the end of the day, it's all connected, because if you're around that, you're going to just lift up along with that too, a hundred percent.
Speaker 2:Let's talk about how to. I'm trying to intertwine it too being in Silicon Valley, right, how you think that's helped you out in proximity, because I think it's all connected at the end of the day. Cause, when you're scarcity mindset, if you're around people that are broken out, doing well in life, fuck your shit up. You're going to be doing the same stuff, point unlikely. But if you get out of that and you go in an area where people are successful and doing great stuff, I mean more likely you're going to be part of warriors.
Speaker 1:That's my team right there and I've been a golden state warriors fan before steph curry. I'm all. I'm a bay area fan, oakland ace fan too. I love oakland ace baseball and we talked about the dodgers and everything. Oakland ace haven't been well for a little while too, and they're going through some challenges right now with the move and the whole deal.
Speaker 1:But I could talk about the Golden State Warriors, but went to the Golden State Warriors game about a couple of years ago and I knew proximity is power and associations are big. So one of the things that my wife and I did we're like you know what. I always see the owners walking around all the time and the owner's wife she's always wearing these sparkly things all the time and I could see her. We're always analyzing what the owners are doing, because I'm more interested in what the owners of the Warriors are doing than what Steph Curry is doing, because Steph Curry is on the owner of the Warriors payroll. I'd rather be the owner of the Warriors rather than Steph Curry, because who's writing Steph Curry's check and who could tell Steph Curry like, hey, sorry, we're letting you go? I'd rather be the owner of the Warriors, and the guy who owns the whole entire building but who gets more attention is Steph Curry instead. So my wife and I always look at, like, how do we become the owner of the arena, the owner of the actual team that we're watching, rather than going and being next to the players? So, like, I don't want to sit next to the players, I want to sit next to the owner. So I looked up and I call my my rep over at the Golden State Warriors. Like how do you get me to sit next to the next to the owner? So I was like, oh, actually we got tickets that are coming up here in this like upcoming game that's upcoming. I was like, all right, awesome, get us those tickets. So we sit next to the warriors.
Speaker 1:But, like I prepared my wife, I was like, hey, you know how the wife like over there, the owner of the warrior's wife like always wears all the sparkly stuff you could find, like the most outrageous outfit you could find. I guarantee you're gonna like catch her attention. She's like, yeah, I want her as like a mentor. That's someone I want to get to know, that's someone who I want to become friends with and associate with, because we always talk about associations or everything. So like, all right, so she gets this crazy outfit and everything where she's gonna stick out. So we get these seats that are right next to the owners and everything. And of course the owner's wife comes out and says like oh hey, who are you Like? Oh, my goodness, though, I love your boots and the whole deal and like tells her all about her outfit and they're like exchanging and having fun, the whole entire deal.
Speaker 1:And then we looked to the left of us and we're like dang, we're looking in. The guys to the left of us were awesome. The guy he was like in a, in a hoodie and like I think he was wearing Birkenstocks or something like that, but like he looked like he was just straight off the street or something. And he goes and introduces himself and I was all great to meet you. He says first name, last name, though. So now I learned from that. Okay, every time I introduced myself, I say first name, last name, because I was like man, he must be somebody, because now. So now I introduced myself. Oh, ruben Resendez, instead of majority of people say hey nice to meet you, Ruben.
Speaker 1:Great to meet you. But then when you say, oh hey, Ruben Resendez, you stand out a little bit better.
Speaker 2:Yeah, for real. You're like, oh he must be somebody.
Speaker 1:So when I had went home from that Warriors game, I looked this guy up and this guy is worth over $8 billion. That was sitting to the left of us and we're the whole entire game. We're over here like rubbing elbows and like, oh, did you see that play? I just I use a regular guy and everything. So I'm like, okay, let me think about it. So the left of us are billionaires, to the right of us are billionaires. Like we're the only ones not billionaires. And all these guys are in venture capital. Like this is cool building a business and everything like that. But I think we need to be in venture capital. We need to be the ones investing into businesses. Like I love building a business and it's fun, it's awesome. But that's where my mind shifted of like there's a whole nother level of people that are actually funding these businesses. I need to get into the funding of businesses now and the acquisition of businesses instead. And that changed my whole entire mindset a couple of years ago. I was like, OK, now it's totally different.
Speaker 2:Well, for that basketball game For that one basketball game right there.
Speaker 1:And now every time we go to the Warriors game we have to sit there.
Speaker 1:And now my wife's got the owner's wife's number and we're talking about nonprofits and how do we get involved in the nonprofits and the whole entire deal. And nonprofits and how do we get involved in the nonprofits and the whole entire deal, and it's awesome. We've met a couple of the other owners of the Warriors and everything too, and they're super great friends. Now that the season's up, they're like oh hey, ruben, julie, great to see you guys again. How was the off season? Almost like we're players there that are there in the game. So now we're almost obligated to go to every single Golden State Warriors game too. But that's a lot of games to go to all the time. But that's like one of the proximity is power right there of like man everybody's a billionaire except me. Like I need to get after it, like I need to go and do something even greater and just being around other friends, too that are building amazing things.
Speaker 1:I've got this one friend. He's got his own crypto token and everything and I was like man. I've known you for like the past year. I don't even know what you did or anything. He's like yeah, we got our own token. I was like man. This is like the 17th biggest token in the whole entire crypto exchange that he runs. I'm like man. That's wild what you guys. I know you're always flying to dubai and singapore and all these other places, tokyo and everything else too, but I never even asked you what the heck that you do. And it was like, yeah, I do this and do that. I was like man.
Speaker 1:Just the abundance mindset that people have of like looking to the next level of creating something much larger than I was like man. Why am I messing around with this little legion thing Like this is cool and stuff too, but like we got to go even bigger and build something way bigger than what we're building right now. That's affecting the world in a major way. So it's the proximity. And Silicon Valley is amazing too. The best thing, too, is like it's like the second wealthiest place in all of America. But you go there. You'd never even know if you're sitting next to a multi-billionaire or not, because they don't look like it. They're not driving the Urus, they're not driving the Rolls Royce, they're not over here like flashing it, they're not wearing the watches or the jewelry or anything like that. You could be sitting next to a multi-billionaire and he looks like he's a bum off the street in silicon valley. You never know it. You never know it.
Speaker 2:That's the thing I love the most about silicon valley yeah, and I remember you posted that, I think, on one of the social facebook or instagram and when you I read that whole thing you it was I was like, wow, that's amazing, because I'm such a believer in that you gotta be in the right places right, and proximity is so big and the fact that that made you see things take I got to step my game up is what you thought right, and I feel the same way.
Speaker 2:And going back to what you're saying, listen, lead gen is great, Don't get me wrong. Lead gen, I feel like I will always be involved in some capacity. I feel like you will be. Yeah.
Speaker 1:I love it.
Speaker 2:There's always it's almost part of that's evolution. We evolve, there's always a new evolution, a new thing going on in the economy and you can jump on that and make some good money. But what do you do next level, how do you get deeper within that? And what you're talking about is what you do, and that's kind of what I'm doing with SolarWinds. I got this battery play which is like freaking crazy and man and that's that came from Legion.
Speaker 2:I spoke in Barcelona, barcelona and affiliate world, and then the next day these heavy hitters come to my booth talking about Legion and also now I have a deal with them, with some crazy, freaking deal with this publicly traded company. The stock tripled the other day. I have shares of it, went for like one, actually went to four, came back in. But like it's just crazy and I'm doing the numbers in my head like man, this is a great deal. All we got to do is do this and do that and then boom, this it's all. It's all math at the end of the day. And how, who, not how, right that's it. How do you get there and who will help you get there, which I know, going back to self-development, you're a big believer in that kind of mindset too, and you know we've read dan sullivan's books. Yeah, I mean we could talk all day about this seriously crazy, but it's just nuts is what it comes down to and, like you said, about selling too.
Speaker 1:because I grew up an introvert, I still consider myself very introverted, or like, literally, my wife gets a little frustrated because she was like she's very extrovert she's she's.
Speaker 1:She loves she's the life of the party, she loves to be around people, she'll talk. She makes friends so much, so easy. I was telling her the other day I was like you make friends so easy and I'm over here like a little bit more introverted, a little bit more reserved and I could stay in my office all day long, like keep me in my office with my laptop all day long and I'll be good. But she's like I got to get out of the house, I got to get, I got to go somewhere, like I got to do something and everything. She likes to be out and doing that. But me, growing up introverted, selling didn't come natural to me. Talking did it become natural to me? Just like you, I had to read a whole bunch of books and personal development books how to win friends and influence people uh, zig Ziglar and uh, who are the other? Uh, tom Hopkins.
Speaker 2:Oh, that was. That was one. That's the first one I read, yeah.
Speaker 1:That's the one I listened to every single day in my car for about five years straight, cause I in the beginning, when I was selling mortgages, I thought like man, I'm over here, I'm way smarter than many of my friends are doing, way better than me.
Speaker 1:And I'm going to go and impress the socks off of these people to talk about their mortgage and all the details behind the interest rates and how it works and how it's a great deal for them and all that stuff. I was like no. Tom Hopkins said the person that asked the most questions always wins. So I'm over here speaking to them and presenting to them, but I never even asked them one question versus selling.
Speaker 2:Yeah, that's what it comes down to conversation. A hundred percent a hundred percent.
Speaker 1:So that's why I was like, okay, I am just going to go and ask them a ton of questions now and now. That's like my strategy in every conversation that I go into, and it's not even a selling strategy. It's like I'm like intrinsically intrigued by people and I'm at love to ask them questions all the time. That's why it's weird that you're asking me questions because majority of the time I'm always like if I could just keep asking them questions. I never even have to talk about myself.
Speaker 2:It becomes natural. It does so, tom Hopkins, I learned the tie down.
Speaker 3:Yeah and bro, when I first learned that I was a tie down machine.
Speaker 2:I don't think I am as much as I used to be, but, bro, I would do that with my family. At one point my daughter was using a lot of tie-downs.
Speaker 1:Wouldn't, you, couldn't you Doesn't that sound? Fair. Okay is a tie-down. Doesn't that sound fair.
Speaker 2:We had a set One of my call centers. I ran the tie-down was the clothes Okay, because we added to their bill and it was like a legit product, no bullshit product, home warranty product, that okay, clothes. All day long you hear okay, okay, okay, okay. And some of the people are like what did I just agree to Like?
Speaker 2:okay, cause we're taught it's like a knee jerk reaction Okay, okay, that's right. And I learned that from a really phenomenal stockbroker in 2012 or 2011. I saw on his scripts and at first I thought it was weak. I'm like who the fuck's going to have to say okay to like $500,000 worth of stock or whatever? But I heard him say it and it worked and I did it and it worked. I'm like holy shit, this shit works. When you're first reading those books.
Speaker 1:It seems corny as shit right, oh, 100%, I'm not going to fucking say this shit yeah right, but bro, you say it and like, holy fuck, it works. Yeah, yeah. And then, once you see, it works, because at first it sounds. It's a little bit robotic because natural, after you do it over and over and you see results from it. That's exactly it, or?
Speaker 2:it is that first time and when I was a bond broker they said we would get, we would line up a call. They called the show and we would. We were selling like 5% municipal bonds, 5% tax-free. So then we'd say we'd call them. Hey, joe, I talked to you last week, I got, I got the bond I was, I was, I was looking for, I got a few. Do me a favor, grab a pen and paper. I'll wait here. You would tell people, grab a pen and paper.
Speaker 4:Meanwhile these are like multi-millionaires I'm 22 years broke and you're telling them what to do grab a pen and paper.
Speaker 2:I'm like they're gonna go tell me, go fuck myself, right. But first time I did that they're like, okay, I'll be back. They went and grabbed a pen and paper and I closed that guy for 10 grand. I'm like, man, this shit works. And I was a believer. I'm like I don't tell me what to say, I'll fucking say it.
Speaker 1:I don't care how corny this sounds, I'll keep saying this shit because it works Right, and that's what I loved about the whole entire internet marketing space, because it's the same exact thing that you learn in the sales books, but it's all digital instead. So, like the whole entire, tie down the go and get a pen and a paper. That's the call to action button right there.
Speaker 1:Now it's a click here. You got to tell people to do exactly what you want them to do. You want them to click here, fill out your info here. But initially you kind of think like, oh if. I just put that on the website, they're going to know what to do Like no. Even the multi-billionaires need to be told what to do to guide them in the right direction.
Speaker 2:It's so funny but it's going back to those books. I mean that's and you can. I have a book called Telephone Selling in the 80s. This book is fantastic. Like I got to dude, I actually had my team read this book. There are so many great techniques. It doesn't matter if you're in the 80s, it's all. Napoleon Hill, that's it. He wrote that book. What 1920? Right right, it's still so relevant problem bottom line is it's out there.
Speaker 2:If you really have the desire to get better, you watch these podcasts. There's so many other podcasts out there and also you said this too. I think you said this about your, your Facebook feed or your Instagram feed and oh yeah again. You started cleaning that up because you had a lot of people that get rid of that. Now all you're getting is inspiration rather than can you talk about that?
Speaker 1:Because, initially, before I forget too because talking about Tom Hopkins and bring me back to what we're going to talk about right now too but talking about Tom Hopkins, even the terms that he talks about on what to use and the things that you say and how you say them. So, instead of saying sign, here, it's more of oh, just go ahead and autograph. Right here there's a. It means the same thing, but it sounds so different. Of like, yeah, people want to give you their autograph, they don't want to sign anything, but people want to give you their autograph. And it's little differences like that, and I try to teach my team that too. Of like the terms that you use, like don't use the word issue, use the word challenge instead. They're like ah, that sounds stupid. I was like hey, you stupid. I was like, hey, you want to get results or you don't want to get results. Like. I'm going to still harp on you every time you say that I word and say use challenge instead, because challenge sounds like you could overcome something.
Speaker 2:Issue sounds like you got to go to therapy and it's something you're never going to get rid of. No one likes issues.
Speaker 1:It's a negative, yeah exactly it, so that's where it's like a little difference in changing a wording of uh makes a world of a difference right there. Yeah, so the the other point that we're going to talk about, right.
Speaker 2:Well, social media, social media. Yeah, your, your, your, your. Who was following?
Speaker 1:or you were following. Yeah, so initially, when I got involved in the internet marketing space back in 2008, um, that's when I started a Facebook feed Cause that's all there was at that time they had a Facebook feed. So I started a new one for the company I was working for and I added on all these affiliates that were there on Facebook. So I had nothing but affiliates in that feed. And then I had my personal one that I was using. So I had two different accounts. That personal one had a whole bunch of old high school friends and all the people that I did stupid stuff with, the people that I did drugs with people I drank with the people I dropped out of college with All the stupid stuff that I did were on that feed.
Speaker 1:So after time, and just being obsessed with this industry, I would only go to that Facebook feed that had all the internet marketing people, and all the internet marketing people were posting awesome stuff that they were doing. The stats that they were doing, like all of the positive messages that they're talking about the new books that they're reading they're reading books like Traction and talking about the EOS system and everything else too. I'm like, what is all this stuff. So it got me so intrigued. I would always look at that feed and then, maybe about like three years later, I go back to this personal feed. It's like, oh, I forgot that I had this Facebook feed over here and I open it up. It's like GoFundMe accounts and all this negativity and criticism about politics and like all these politicians that are bad. I was like man. I already feel negative and dirty already Just looking at this personal feed.
Speaker 1:I used to have man, those are all friends that I used to hang around and that was the stuff that was feeding me the whole entire time. So when I was getting fed by my internet marketing friends, like it was always positive of like what we're doing next, what's the next step? But here's what I'm doing, here's all the other stuff that I'm doing. Cool, like I just bought this new car. Like just inspiration nonstop. So I said I want that to even be part of my feed associations or everything.
Speaker 1:So even the people that we follow on social media make the world of a difference because, whether you want to admit it or not, we're scrolling through social media at some point through the day. So when we scroll through social media, we're going to want to see positive thoughts or positive posts that are on there that inspire us to go to the next level. We don't want to see negative stuff that it's like always like a downer of, like oh, my mom just got sick, like all this stuff. Like we all deal with challenges. But if I'm going to scroll my feed for five or 10 minutes, I want to see something that's going to inspire me to say like dang, all right, I got to get up and get after it and do that. So I think it's a world makes a world of a difference, associations or everything, even with social media too.
Speaker 2:It's all subconscious, it follows, it goes with your subconscious.
Speaker 1:That's it.
Speaker 2:You watch it before you go to bed. Boom, you're going to be dreaming about it. You wake up feeling different. It's like you know positive and negative, you know.
Speaker 1:So it was really it really is important, and I grew up with that actually, so that's another thing that I had to become conscious of, that, you know, every night, before my parents would go to sleep they actually still do it, even to this day they would watch the news right before they go to sleep.
Speaker 1:Even my grandparents and it's just went through the family lines and so many people do. They watch the news right before they go to sleep. And guess what's on the news before you go to sleep? Killings, murders, like all the bad stuff, all the politics that are going bad and everybody who's talking about each other. There's nothing good that's on there. Then you go to sleep and subconsciously the murders and the rapes and the killings and everything else are all going through your mind and I was thinking about that of like at one point.
Speaker 1:I was thinking like why don't I take big risk? And I went back to when I was growing up. My mom would always say every time before I left the house be careful, be careful, because she's a loving mother, she wants to make sure I stay safe and such too. But in her mind what was going on outside that door was everything she was seeing on that news, and so she was scared of what's going on out that door. So it would always ring in my head be careful, be careful. So when I started thinking why don't they take big risk? Like oh, it was my mom saying like be careful. And I got that ringing in my head of be careful. So until you become conscious of the things that are holding you back, you'll never overcome them. So what else can we overcome and what else can we uncover that's keeping us back from going to the next level. There's various different aspects that how we grew up and how we're, a culture that we got to reverse engineer that and say, okay, that all happened for me, so it could get much better, and spread the news that, like, all right, there's nothing to be scared of outside that door and I shouldn't be watching the news before I go to sleep. And whatever I put inside my brain before I go to sleep is going to make the world of a difference in the next day, cause subconsciously, I'm thinking about that, my brain's going, even though my eyes are asleep, my brain's still running and it's thinking about the last thing that I thought about right before I went to sleep.
Speaker 1:So now, before I go to sleep, I write down all my goals specifically, every single day, seven days a week. I write down what's my five-year plan, what's my three-year plan, what's my two-year plan, what's my one-year plan, and I say my affirmations and I write my affirmations and I read them and I look over my vision board and all that good stuff to make sure if I'm going to sleep, though that's the last thought that I'm, that's going through my mind. So I wake up and I'm like, okay, motivated for the day. I know exactly what I got to do. Then I go and write them again as soon as I wake up too, cause my subconscious is still going.
Speaker 1:Let me write my goals down to again. That's the simple things that most people aren't willing to do. So people always want to be successful in everything. Why don't you just do the simple things write down your goals right before you go to sleep and as soon as you wake up, write down your goals again? I guarantee majority, 99% of people won't do that for three to five years straight until they see their goals become a reality.
Speaker 2:And that's you collapse timeframes. You expedite man. That what you said is amazing because I got I, my routine was sick, like that I was. I would meditate at night, meditate in the morning, right, and you get man, you fall, you fall. Once you fall off man, it's hard to get back on that routine. I have a pretty good routine. I'm glad you mentioned your routine. I was going to ask you that because I think that there's a lot of there's a lot of knowledge in there and wisdom in that. So anyway, you got me motivated, I'm getting back on it, but what I would do is like to see happen the next day, right.
Speaker 2:And then and then the next morning you think about it again and you that becomes the three things you think about Right. And then when I was on that, when I was meditating, I was doing that man, I was unstoppable Right, and things happen, this and then you fall off it, but as you were talking like fuck, you talk to guys like this.
Speaker 2:They're doing it, making shit happen. It's simple and it didn't even take a long time I would spend maybe it was like a nighttime, depending on how long I meditated for like a 10 or 20 minute thing, but I'll do that at nighttime. I do it in the morning. I'd wake up before my kids woke up, you know, and that becomes.
Speaker 4:Another thing is that the kids like'd wake up at 7, 7.30.
Speaker 2:I got to get up by 6.15, 6.30.
Speaker 4:I got to beat his ass, you know, you got to beat him. That way I can get my shit in man.
Speaker 2:But there's always ways to do it, man, but what happens is, one day will throw you off.
Speaker 1:You know you get home late, then you got me motivated man, I'll text you tomorrow.
Speaker 1:I'm gonna keep you accountable. Now, that's the power of friends right there, the power of associations, that they'll keep you accountable and especially the things that I'll say I'll have friends that will keep me accountable to you. My next morning of like, hey, I just did this and I wrote down my goals for today, because I heard you say that on a podcast I I'm like dang. Every once in a while I'm like, oh, I need to write down those goals again in the morning if I fall off. Cause, like, especially with as much as we travel, as much as we work, sometimes we'll use that as an excuse to say, like dang, I only slept four hours last night. I need those like five or 10 minutes that I would do that. But I was like, oh, that's five or 10 minutes, let me just get to it. Like no excuses, like I committed to doing it.
Speaker 1:So, even though I don't feel like it, I committed to doing it. And that's when the biggest breakthroughs come through. The times when you don't feel like doing it but then you commit to doing it, that's when the huge breakthroughs come through. Cause, majority of the time I don't feel like doing a good amount of stuff. I don't feel like going to the gym every single morning. I don't feel like going and writing my goals every single morning and every single night, but I committed to doing it. My goals are a lot bigger to make a realization, especially when you have a family, when your family is on the line, your family's depending on you and your family's, depending on you to create those goals and create that vision for the household.
Speaker 1:Oh, my goodness, that takes you like. That's like putting steroids into you.
Speaker 2:Like that takes you, like that's like putting steroids into you, like, all right, I could sleep maybe two hours every night and I'm gonna do whatever it takes to make sure that they prosper. Yeah, that powerful stuff. And again comes down to associations, where you're talking about you associate people with this mindset. Then you, you adopt that mindset. You feel like you're talking like this. I'm like I feel like a jerk for not like why did I fall off?
Speaker 4:I'm trying to think. I don't even know why I feel the fuck it. I fell off.
Speaker 2:I'm getting back on, I don't care and then your kids see that, and then they become better people. That's true, they're gonna go through their challenges right. So then they, they learn through you, so that this is this is great. I need.
Speaker 1:I needed this man well, you know, you know why I was thinking about this on the way in here. You know what makes you so successful and that the whole entire time I've known you, I've known you for how many years now?
Speaker 1:seven eight years seven eight years that you've always been so humble that you always ask questions and you're doing freaking awesome, you're doing amazing, but you always ask questions to everybody. Like you stay so humble of like always asking questions all the time. You never like oh hey, I'm David, I'm the host of the LFG show. Like you got to come to me or anything like that. You're never like that, never Like. You're always learning from everybody and I think that's what makes you so successful and you'll continue to be successful because of that.
Speaker 2:I appreciate that and, again, I think that that's you got. You can't ever stop learning. There's always I mean even our industry legion. You think you nailed something. All of a sudden, something happens Facebook changes the freaking algorithm, or there's a new platform, tiktok comes, or YouTube does this or that. You got to be always ahead of the curve and I think it comes down to the. It all starts in the mind. You got to be willing to, to, to be ready for that, and you got to be humble. You got to take care of your health as well, because you're not freaking, take care of your health.
Speaker 2:You're not going to be around. You know to to if people are successful. People made a lot of money on paper, yep, and then, freaking, die of a heart attack because they didn't take care of the health. At 35 40, it's crazy when you're that stuff. So I want to. I want to have a long run, man. I want to go past 100 and I can't get there on my own. I gotta learn from people like you, people more successful than me.
Speaker 2:You know, like you said, going having that proximity, being being around these billionaires, what are they doing? What kind of impact are they making in the world? So no, I appreciate you saying that, because and I really enjoy it too, and I think you do too it's fun when you learn from someone new and you implement their strategy. We've had Dr D. You know you're big into your health, so we've worked out. We've been in Vegas not knowing we're going to see each other and then, boom, we see each other in the gym working out.
Speaker 4:Yeah, you, yeah, you got to take care of your health right.
Speaker 2:But you know he's a big believer and he thinks he's going to make it past 120, 150.
Speaker 4:I bet you he won't.
Speaker 2:He's so committed to it. That's right, but the point is you got to be committed and that builds discipline is what it comes down to, and I think it becomes like a muscle. That inquisitive nature always wanted to learn and you'll attract people like that that do because you know, we know we're going to learn from each other, it's going to be fun. It's not negative stuff. We're not talking shit about anybody. I don't think I've heard you talk anything negative about one person in my life.
Speaker 4:Right and when I think about it.
Speaker 2:There's not a lot of people in my life that are like that either. I don't like to be around people like that, but you know you be birds of a feather. Flock together, you become who.
Speaker 1:I think you said something big too, because that's my goal is to live 120 years. That's my goal right there, and I think what keeps us grounded, what's helped me build a mid eight figure business, has been my core values. Once I got my core values in place, my personal core values in place, that made the world of a difference. That's when I started seeing my business start to take off. After that, and my core values are the what I call the five S faith, family, finances, fitness and fun and practice those every single day, in that order, in that priority. So, as long as my faith is in line, like my spirituality, like I know that I'm protected, I could take big risks because I know there's always a blessing on the other side of every adversity that I hit.
Speaker 1:That faith is a big part of my whole entire living and my whole entire being, and that faith has saved me in so many various different aspects too. When it comes to various different aspects, you've probably realized this being in Legion. When you get a TCPA case that hits you or something like that, like talk about, like praying to God, my goodness, like some class action lawsuits that hit you, talk about praying to God of like miracles, of overcoming some of these things in some of these different ways. That faith kicks in very quickly like that. But that faith is great too. But that family aspect of that home being one of my peaceful areas my wife is really good at this is making sure that our home is a very peaceful place for me to come home to after work, because after being on the battlefield and handling so many team members with their emotions and I'm like a full-time therapist many times- too, with many of our team members as well, dealing with so many different aspects, clients and all partners, the whole entire deal that family life at home.
Speaker 1:With that taken care of, I could handle anything. I could come home into peace. I could handle anything Like. I could come home into peace and I could lay my head down. I could say, tomorrow I can fight another day because I'm rejuvenated from that. So that's where the faith.
Speaker 1:Family finances are a big thing because it's great to make money with business, but you got to also multiply that money too. You got to put that money to work. You can't just leave it stagnant either. So finances are a big deal. Making sure finances are a priority, making sure that you're multiplying your wealth that comes in, going and making investments and having those streams of income coming in. Because, like we talked about, there's focus and going deep into one area. But as you're deep in that one area and success in that one area, you got to go and have that blanket that's going to be covering your family of like I'm thinking about living, trust and thinking about generations upon generations to say, hey, remember Grandpa Resendez, great Grandpa Resendez, great, great Grandpa Resendez. Like there's going to be kids talking about me when I'm long, long and gone, generations upon generations, because I'm thinking that finances are a big priority and wealth and preserving that wealth and making sure that generations upon generations of Resendez families are taken care of along the way too.
Speaker 1:So it's faith, family, finances, fitness is a big one because I can't show up in the way that I show up every single day if I don't go to the gym in the morning. And fitness became a big one because everybody in my family, like you look at me today and you think, like everybody in my family probably looks like like this. Everybody on my family, on both sides of my family my mom and dad's side of the family are all obese. All of them. All of them have diabetes.
Speaker 1:I even had one aunt who was over 500 pounds that died because of obesity and so many of my family members were denying it and saying no, it's because she had this little disease thing. I was like no, she's been obese for so long. She hasn't even been able to get out of that bed in like the past year and a half. So like there is just extremes like that that I think about. But there's always one person in the family that stops generation lines forever, and that one person is going to be me. So that's why I take fitness very seriously every single day. And then, as you're going through all that, you got to have some fun along the way. This is fun Doing this is fun for me, so you got to have some fun along the way. So it's always faith, family, finances, fitness and fun, and I practice those every single day in that order and that keeps me grounded and that keeps me with a smile on my face every single day.
Speaker 2:I love it. That's great. Five Fs, you can remember that easily. And everyone's got to have their values. We all have our values, whether we say it or not. This is what is do you actually know what your values are as a person? I think that you, you shine a light on that. That's beautiful. That's right. That's right, man.
Speaker 3:We could talk for days here, man, the one, one of the last questions I want to ask you is obviously you're big into self-development.
Speaker 2:Right, make yourself a better person. How much do you think you spent or not spent invested? How much have you invested in yourself with these courses, or I don't know, if you want to include the events? What's a grand total you think? Maybe you don't even know, but you can estimate.
Speaker 1:Yeah, if I were to estimate it over the past 12 months. I like how you said that too, because we were talking about Tom Hopkins and the words that we use and he talks about that. He's like, oh, I won't say this is how much it costs. He says, oh, this is the investment. So you know that there's going to be a return because there's a return on an investment. There's not a return on something that's costing something. That's just an expense, a return on investment.
Speaker 1:But I would say I spend probably in the past 12 months, probably about $1.2 million in just personal development, being at different masterminds, making sure I get the right mentorship. I've got mentorship from people that aren't out there saying that they mentor people. But if I want to go and build a billion dollar business, then I need to go and find a billion dollar mentor. All I have to do. It's very easy. I got to find somebody who's built a billion dollar business and do exactly as they have done. So I want to get around somebody who's built a billion dollar business and say teach me exactly how to do it. If I could have one one hour call with you once a month and I could just drill you with tons of questions on what you did in every single scenario that I'm in right now. Then I'll get to the billion dollars that you've you've gotten to. So I always believe in it's okay to be a copycat as long as you copy the right cat. So I'm always looking for the right cat.
Speaker 1:So much of the personal development investment has been in those mentors where it's like okay, I need to shell out some kind of cash so I have some skin in the game. So that way I take what they're going to say seriously, because a lot of times I don't want to charge people when entrepreneurs and early entrepreneurs come to me and they're like I want some advice. Ruben, can I get you to like, do a sit down lunch with me, like once a month? And in the beginning I would do so much of that all the time because I want to give to so many different people. Like I have a big giving heart where I want to give and I don't want to see them go through the same challenges I went through. So I want to do that. Take them out to lunch. Sure, you could have two hours of my time and all that, but what I found doing that and doing it for free. I would even pay for the lunch too, because I was like I don't want you to pay for the lunch. Like I know you're just starting out and all that stuff. I don't want you to pay for the lunch, I would do it for free.
Speaker 1:But when I realized that they wouldn't implement any of the stuff that I said, and I poured my heart into all of that and I was like why don't they implement it? Because they never had skin in the game. So they actually have to fork out some investment to have some kind of skin in the game, to take my words actually seriously. And I found the same exact thing with mentors I've reached out to. I've got to fork out an investment. So I weigh what they say, I take super seriously and I actually execute on everything that they said, because much of the things that they say are very simple. But if I don't take it seriously, it's very simple not to do as well. So if I have skin in the game, then I'm actually going to execute on everything that they say. So, yeah, it's been probably the past 12 months about like 1.2 million and just self improvement.
Speaker 2:Yeah, that's incredible and you see, you're obviously getting great value out of it. It falls in line with your five Fs. You're having fun doing it, I imagine. So that's amazing to hear, and I love hearing that because there's there's a lot of good, especially it's not like back in 2008, 2010, like when you first started, when I was getting into this stuff, it was out there, but now it's like really in your face and I think now there's so much of it in your face.
Speaker 1:How do you know which one's the best one you know when it comes down to? And that's the thing that I learned early on too, because initially, like, I just wanted to reach out to mentors that are building a business as big as the business that I want to build and, initially, around some of those mentors and I'd say like, okay, they're wealthy, they're doing pretty well, but their life is in shambles. They've been divorced three or four or five times.
Speaker 1:They've also have their kids that don't even want to be around them, and like their family life is horrible, their wives don't even want to be around them, or anything like that. I'm like that's not the life that I want. Like I want it all. I want to have a great family life, I want to have a great marriage, I want to have a great business, I want to have great wealth, I want to have great kids, and I want to find a mentor that has all of that.
Speaker 1:And there's mentors that are out there. So I think it comes down to the core values. Like great, you can get a mentor that's doing well, it's got a big Instagram following and all that different stuff too, but how's their family life? How's their kid's life? How are they as a husband, how they as a person? What are their core values? I find that more valuable than whatever that they've done in business, because that is going to rub off on you. And the more time I spend around mentors, if they don't have their family life in order, I find that that starts seeping into my own family life too. So I got to make sure they have their family life in order, because I want to have a great family too.
Speaker 2:I love that you touch upon that because you're right. There's so many people that you see it all the time. I think baller busters on Instagram that's what? They go deep, man. They go hard in terms of exposing some of those guys, but nowadays it's so easy to fall into one of these where they'll charge you five, like 50 grand on something like that and then you're selling for some sort of results.
Speaker 2:But you, you, you could get caught up in this flashiness or whatever it is. But how? How is their family? How's everything else going Cause, at the end of the day, you become like who you associate with a hundred percent before. So I thought that was if there was one, maybe one or two I don't know if we're going to call it choruses, masterminds or events that you'd recommend to the audience. Which which are those?
Speaker 1:you know, you know which one is really, really good. That I actually got a lot of value out of was Gabe Anzal's affiliate mastermind.
Speaker 2:He's got one coming up in Austin.
Speaker 1:I think he's got one coming up in Austin. I'm going to be there at that one too. I actually got a good amount of value from that, even though it was talking a lot about media buying and we've got like eight media buyers that buy media and once in a while I'll dabble into the media stuff myself still from there. But I got so much value about creativity and building a business and the way that other businesses are organized. It was like, oh, I got to take that back and take that back into my organization too. That was a great one too.
Speaker 1:The other one that makes a world of a difference has been a Cardone Ventures. My friend, Brandon Dawson, has this whole entire course. That's all they do. Actually, they got finance essentials. They have leadership essentials. They have operations essentials where they talk about the all the nuances of building a business, of creating employment, maturity models, creating salaries for employees, creating benefits, how to put together a whole entire organization. And they built a quarter billion dollar company just from all these courses and they basically say here's what we do in our organization. Just from all these courses, and they basically say here's what we do in our organization and here's what's worked, and here's how you could do it too. So his masterminds and his courses are freaking awesome. They're so good, Even though they're up there in price, but they're really worth it. They're really beneficial.
Speaker 2:Yeah, and the networking must be insane. I think, I know one of the 10, maybe one of the first ones you ever went to, I think you got the best package. You got to meet them all right, and then, like now, it sounds like you're doing a lot more of them and that's part of the proximity and value, right, you sort of value. So you kept coming and one thing leads to another.
Speaker 1:Yeah, and one of my goals and my wife and I, every time we always say we don't want to be just the consumer at the event, we want to actually meet the person who's putting on this event. We want just like how we go to the warriors game we want to meet the owner of the warriors. Like we don't want to meet the player that's a part of the warriors, like we want to meet the owner of the warriors. I want to meet the person who's putting on this whole entire event. I want to meet the organizer who is organizing this whole entire thing. So same exact thing. We go to the 10X events. I want to meet Brandon Dawson. He's the one who is putting on this whole entire thing. So I go with an intention.
Speaker 1:Every event that I go to, it's always with an intention and that intention when I go to one of those 10X events, like, I want to meet the organizer. I want to meet Brandon Dawson. I want to become friends with him too. So I already come equipped with those questions. So there's mentors I want to be around and I already have questions lined up. Even mentors I haven't met yet. I already have 10 questions that I'm going to ask them because one day I'm going to meet them and I want to be prepared to ask them those 10 questions.
Speaker 2:That's amazing, that you set your attention and you prepare for it. That's manifestation at the end of the day, a hundred percent, you want to meet this person and then one day I'm going to meet them and you, you already prepare for it and that increases it. It's that vibration, man, that's right, that frequency, that's incredible.
Speaker 1:They had the frequency. It was huge right there. It's huge Yep, wow, this is, this is just amazing. So many good, so many freaking great things.
Speaker 2:The last question I want to ask is what? What's the future for? For what do you have visioned and what's your? What do you have envisioned is what it comes out of the next couple of two, three, five years.
Speaker 1:Well, there's short term and then there's long term, so I'll start with the short term. So the short term is we're looking for leaders to go and start new verticals. So right now we're looking for leaders that are already have contacts in the auto insurance vertical, that already have contacts in the Medicare vertical, that already have contacts in the life insurance vertical, that already have contacts in the uh, just in the insurance vertical in general, also in the consumer finance vertical. And it's always who, not how. So instead of me figuring out how to build these verticals, there's always a who that's out there. So I'm looking to partner up and create different entities with those people who have those contacts.
Speaker 1:And it might be an entrepreneur or an intrapreneur that is working for a business right now and they're like oh, it's a little risky for me to go and start a business and I don't know where I would get the resources, I don't know where I would get the funding, I don't even know where to start, but I've got all these contacts and I've got all these other resources that if I were to get into somebody's platform, then I would be able to really take off and build something great, for that would leave a legacy for my family and for everybody else all around me. That's the person that I'm looking for, that would be able to help me start some of these verticals and start these verticals that are part of the AdHear organization AdHear family too. So that's a short term right there. The long term is. The long term play is always venture capital. Living in Silicon Valley, I want to invest into more companies and more businesses and more entrepreneurs where I can not only provide them with resources, where I can invest into those resources, but also provide my knowledge and provide my intellect to help them get to a whole nother level. So being one of those investors and these VC investors and angel angel investors and being able to help those other entrepreneurs that want to get to a whole nother level.
Speaker 1:And then probably thirdly, which is like middle and still short term as well, my wife and I just started a non-profit, a 501 3c, where we're going and we do a lot of charitable giving every single year. So we want to make a big impact in various different communities. So, like right now, we're putting together a scholarship for my old high school, like the old high school I grew up in we just learned that had 12% of those students in my old high school that I grew up in and went to high school at uh are actually homeless 12% of those students and those are only people that actually reported that they're homeless. There's probably another six to 8% that are actually homeless too on top of that. So that's like 20% of those students that go to that high school are homeless. So it's things like that that we're providing scholarships for those students to get them to a next level.
Speaker 1:So a lot of people call it giving back. I don't call it giving back, I call it just giving, because giving back signals that you actually took something. I didn't take anything. I'm actually just giving because that's what we really like to. So the more that we give crazy thing about that is like the more blessed that we become. It's wild how it works.
Speaker 2:A hundred percent and I think that that's really it's just a law. You throw it out there, it comes right back. So when it doesn't, it doesn't, but you keep going and keep moving and it happens. At some point it comes back tenfold it does. Yep, that's the long-term is really impact. Looking to make an impact. You were impacted, obviously, in a lot of ways right, and you're giving that back. I think any person that really cares and that's had success, that's the best, that's that's the most like going back to that scarcity mindset we had when we thought rich people were bad.
Speaker 2:Whatever the the, the ones that are most successful ones, I give the most 100 they give the most and then, yep, they just keep giving and giving and giving and they get more back is what it comes down to, yeah that's what it comes down to right there.
Speaker 1:The more you give, the more you get back.
Speaker 2:That's what it comes down to well, great, great way to end the show. Man, ruben, what this was amazing. I feel we got to do a part two. We should. We should do a lot more together, because this was like not only was Allegiant, we talked about so many different aspects, especially the mental aspect of it, and and how to get to that next level level. I learned a lot from it. I'll tell you tomorrow morning.
Speaker 2:I'm texting you text me you're gonna get that text me that I did the med, I got back on the whole gratitude train, the, the, the gap and the gain sort of situation that's what got you here in the first place, right there.
Speaker 1:That's what it was. Back to it yeah, I get back, that's right you heard it, man.
Speaker 2:How do people find out more about you?
Speaker 1:uh, tag me on instagram at ruben resendez at R U B E N R E S E N D E Z. I post on Instagram a lot. I post on LinkedIn a lot too. Just look me up, ruben Resendez, at ad here, and you can visit us at ad herecom. Yep, add it here, llccom. We just secured ad herecom too.
Speaker 2:So that'd be redirected pretty soon. Yeah, good stuff, you Pretty soon. Yeah, good stuff, you heard him. If you like guys, you like what you heard here, make sure you like comment, subscribe. A lot more fire content coming. Beautiful show. Great having you on the show, ruben. Absolutely Fucking go, let's go. Love you man. That was good, that was awesome, thank you.