The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
Ali Janjua and Work: The Power of People-First Business
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🌟 What happens when you mix global inspiration with unstoppable entrepreneurial drive? LFG! 🚀
Meet Ali Janjua, CEO of Work (w4work.com), a true game-changer in the BPO industry, leading a powerhouse operation with 1,300+ agents worldwide. From the bustling trade show floors to creating waves across Pakistan and beyond, Ali is redefining what it means to build a business with purpose and passion. 🌍✨
Ali’s journey is a masterclass in people-first leadership, where his dedication to creating opportunities has transformed countless lives. Whether it's empowering employees, supporting families, or setting the bar for innovation in call centers, his impact is felt far and wide. 💼💡
In this episode, Ali shares:
📈 The secrets behind scaling one of the world’s top BPOs.
🤝 Why prioritizing relationships and investing in people is non-negotiable.
🌟 How his mission is inspiring his nation in Pakistan and across the globe.
❤️ The power of building a legacy through care, opportunity, and community impact.
Ali’s story isn’t just about success—it’s about uplifting others, seizing opportunities, and creating lasting change. From navigating the high-pressure world of lead generation to embracing the challenges of running a global business, his insights will leave you fired up and ready to take on the world! 🌍🔥
💥 Get inspired. Get motivated. Watch now: / @thelfgshow
Timestamps:
Building Relationships for Success
Scaling Final Expense Sales Opportunities
Strategic Business Acceleration and Growth
Success in Business and Marketing
Fostering Generational Success and Legacy
I love g show. We're ending legion world. This is the last day. This is the last guest on the show. This guy's a heavy hitter. He's got over 1300 agents internationally, domestically. Let's fucking go. Look, there we go. They know the deal back there. How are you like hustler season? Baby yo, it's hustler season and we got ollie man. He's at the top of the call center world doing big things, different verticals, doing a lot of stuff in final expense and insurance right now. So I'll tell you one thing, ali, we interviewed you last year. I think you were even the first interview I did. Yes, that was true. These people loved it, they loved your story. So I don't even know where to begin. Man, how's the show been for you so far?
Speaker 2Well, first of all, always great to see you, always great to see you too. And this guy, you know you'll catch him in Dubai. Every time I'm out of town I'll run into him. It's either Dubai or in Florida or in Anywhere, anywhere All over the world. We're there, lfg. And, by the way, love the content, love what you're doing with it, and I love that it's. You know, it's got that natural feel to it. It's. It's not fabricated, it's like the real deal. I love it. You can't fake the funk absolutely cool.
Speaker 1So, man, I've known you for a while, man, we've done a lot of things together and one thing I can say you always like looking out for the best interest, I think. I think you don't just look out for the best interest of your clients, you look out for the best interest of everyone around you. And the one one thing that really stuck out to me in one of your booths you had videos of your calls on your team and celebrating a lot of celebrations, celebrating victories, and being on the phone is not easy, man. There's a lot of no's, a lot of rejections. It's like mental bootcamp, but I feel like you guys have a great culture right, so maybe we start there.
Speaker 2Let's start of the people and they'll take care of the business. And that's been my philosophy, not just in business but the circle around you as well, because every relationship, if you just treat that as business, you're only going to get business out of it. But if it has more meaning to it, people will be willing to go beyond the quality for you, whether it's your friends, your family or your business.
Speaker 1How did you learn that? Or has that been in your blood, or what do you think?
Speaker 2Well, two people. One, my dad, passed away when I was really young and I heard a lot of great stories about him. I was only seven when he passed away. When I was really young and I heard a lot of great stories about him, I was only seven when he passed away and I would. I had become, I was, you know, in my early twenties and I learned and heard from people just how good he was with other people and how he treated them, and people still remembered him, and it was 15, 20 years on and that's not normal for you know, today's times. And then the second person I learned a lot from was my first CEO, tom Sloan. He passed away and what I learned from him was that if you treat the people the way you want to be treated, you'll always go big in life, and that's what I've done.
Speaker 1They'll go the extra mile for you, right, because you went the extra mile for them. Certainly, what goes around comes around, right.
Speaker 2What people don't realize is that if you're in a situation and you have the chance to give somebody the benefits of the doubt, you always do that. Somewhere in the future it's going to come back to you. It's only down to you taking that leap of faith and just think you know you're at peace, you're not concerned, you know you're doing the right thing. If somebody else does one, you know slides, you're at peace, you're not concerned, you know you're doing the right thing. If somebody else does one, you know slides, one by you, it's okay, it happens, that's life.
Scaling Final Expense Sales Opportunities
Speaker 1Yeah, we move on. I was going to say so last year when we spoke. You gave a great story we talked about. What I like about call centers and business sales is that to me, it's to equalize the society. It doesn't matter what your background is, you don't have to be the most educated. I think we, we learn, and maybe it's like this in pakistan too. I'm not sure, but you know, you learn to go to school, get good grades, become a doctor or where that's the only path. But there's when you learn how to sell. You learn how to run, deal with people. You have your own masters like you can. You can make something out of nothing and in your story last year, like that, that did great online for us. We had so much engagement with that. If you could talk about that, how you started in the whole thing, man, yeah when.
Speaker 2When you walked into the booth last year, it was a 60 seconds, 60 second conversation, but when you posted, it garnered a lot of reviews, and I think it did well, because people can relate to it and people face that challenge every single day and when they see somebody who's able to fight his way out of it and become successful, people resonate with that, and so I started off as a call center rep back in 2003. I was 17 years old, high school dropout, no money to afford for my education and also not being able to afford to put bread on the table for my family, and so somebody told me about this call center job. I walked in there and I used to make $60 a month. That's how I started, and I stayed with that company for 14 years, set up work back in 2017. And a very limited capital.
Speaker 2When I Set up work back in 2017. And a very limited capital. When I set up work, we started with 8 employees and now, between the US offices and Pakistan, we're at 1300. So it's a story of not giving up, of determination, but, most importantly, during this whole journey, I've only had one major focus, which is always do good by people and you'll be taken care of right. You do your best and Allah will do the rest.
Speaker 1Yeah, and I think when I first met you, you guys were doing a lot of home services, you do solar, all that stuff and you do a lot more insurance, right. But what do you think is the key? Because the lead generation game is very it's so volatile, right. It's like freaking the stock markets, like very like a small cap stock. You have something man. Solar was huge, right. Boom. I think when we first met, that was like that's when things were really really heating up. So what's, especially when you have that payroll 1,300 lives and that's just 1,300 people you got their families, their kids that 1,300 is really like 13,000. And then the local economy is at the supports, right. So that must be very stressful, right. But how do you do that? Because the most I've had in the call center is 250, which to me was a lot, right. I can't imagine 1,300. So how do you manage those ebbs and flows?
Speaker 2So when I set up work, I had one big goal, which was that over the years, we're going to become less and less client dependent, which means owning the end-to-end process, whether it be insurance or anything else that we were going to do. It ended up being final expense, and we set up our own agencies and we brought 90% of the business in-house. So when you're working for clients, one of the challenges that you run into is you're dependent on their demand and when you have so many people and so many lives at stake, you can't run and operate like that. So over the years, we've transitioned from being a marketing company to being a fully licensed insurance IMO and now our whole business is in-house. We're doing final expense sales using our own marketing, and then our own marketing is then garnered towards our other downlines or final expense, final expense. So the whole transition from being a marketing company that was reliant on customers to being fully independent has been the way and the journey that's actually allowed us to scale to the level that we're at.
Speaker 1And you're more controlling your destiny. Absolutely yeah, is what it comes down to, and I think a lot of you see that having ACA, a lot of guys are great marketers. They had the supply. They created their own agencies in ACA. I heard of one other guy who was trying to find a final expense. I don't know if it worked out for him, but yeah, final expense is great. Talk more about that vertical.
Speaker 2So final expense is actually not the easiest vertical to be in because there's a lot of attrition. But if you do it the right way, you write good business and you've got a great customer service retention operation. It's good. At the end of the day, it's a struggling economy and more and more people are afraid that they will not be able to cover their burial. So it's costing on average $15,000 out of pocket and people feel that. And it's a fascinating product too, because you think about it. The consumer buys something that they actually don't ever use. It's not for them, it's for somebody else to get advantage of after they pass away. So it's a fascinating product. But the product itself exists because consumers can afford to pay the burial. But the biggest downside of final expense also is that consumers have to pay the burial. But the biggest downside of final expense also is that consumers have to pay $80 a month out of pocket. So sometimes they're not comfortable paying that amount. So it's a very fine line between somebody who can afford to pay and somebody who wants it.
Speaker 1Do you know the KPR, the metrics in terms of how many? I'm not sure. Is this all US? What percentage of Americans have final expense insurance? Do you know that?
Speaker 2So 10,000 Americans turn 65 every day. So the boomers, and that keeps on adding to the population. Our target market is between 50 to 80. I don't have the exact number of what percentage still has it, but people are always looking for better coverage. They're looking for additional coverage and or a referral, like we've not ever run to a saturation point.
Speaker 1Is anyone doing? I don't think I heard about final expense heating up, probably August. We threw an event at Columbia called Columbia Con and that was a lot of people seem to be transitioning from ACA to final expense at the time. Con, and that was a lot of people seemed to be transitioning from ACA to Final Expense at the time. But it seems like a lot of the media buyers had a hard time finding the clients that were dependent, that would ask you to pick up the phones. There were bad call concurrency caps where they sent all these calls except rates were really low. Have you found anyone who's been able to crack it on the paper call side? Because I mean, you would think with 10,000 people turning 65 every day, this vertical would be super, super hot right, but it seems like there are challenges with it as well.
Speaker 2So the challenge is remaining profitable when you're running the business, because marketing CPAs can go out of hand pretty quickly and what hurts the business is the attrition right. So for us, when we were selling calls, gerber Life was one of our largest clients and Select Quote has been for a few years, and what we found was that if you maintain a consistent quality of call, there's enough buyers for you out there. You're looking at a 20% conversion rate as long as you can get a 20% conversion rate.
Speaker 1So you're saying, for every 100 leads that you talk to, 20% should convert, yeah, okay 100 leads, 20% should convert to a sale.
Speaker 2Yeah, and that's a good quality call.
Speaker 1Okay, you guys do anything with the Hispanic market at final expense.
Speaker 2So it's interesting that you bring it up. Hispanic market is a huge untapped opportunity, I know, and that's something that we're working on.
Speaker 1You know what? So my wife's Colombian, right. My mom's Venezuelan. When I'd go to my in-laws' house, they're watching the Spanish shows Univision, telemundo, the big Spanish networks and I've always done Spanish something right. I was a student in Los Angeles. We had some Spanish campaigns. Everything within Spanish always worked better. It better. It's just something a little harder to scale the spanish shoulder, but I'm always attuned to what's going on in the marketing side. I like to watch the commercials. Every commercial break there was a final expense commercial, one or two during the break. There's home warranty as well, right, auto insurance so, and I saw this years ago, like three or four years ago. I never really did anything with it, but that that's what popped in my mind. It's talking about final expense. I'm thinking about those commercials, right and so.
Speaker 2Spanish is being done TV ads the most, but there's a tremendous opportunity to do it over telesales.
Speaker 1I mean tremendous Untapped I'm sure Where's the US center at. I'm sure that's where the agents are at right.
Speaker 2Fort Lauderdale, then all of our downlines, majority of florida. We do have some other ones, yeah, um, across the country, uh, but our biggest transition has been from a marketing company to being a insurance agency, to now being an imo, where our imo is called I work okay and we are, uh, we are able to offer contracts for final expense and ACA and we're doing it on our 12 months, which nobody else has currently available, which is a 12 months advance.
Speaker 1Got it. What's been your biggest challenge with this transition?
Speaker 2Actually perfecting the model, because you want to bring on board partners and you want to see them succeed.
Speaker 1Yeah.
Speaker 2And we've come up with something called an agency in a box and we give them the contracts, the marketing, the training and the customer service. So we're giving the. It's like a franchise model. We give them the whole playbook, including the financials, which are ready-made, built-in projections on how much cash outlay they're going to have for the first six months, when exactly will they be profitable, what metrics they need to hit to be profitable. We share that with them. Then we bring them to our office, train them for a couple of weeks within our office, within our working environment, and then we send them out and then we are involved with them on a weekly basis to ensure that they are successful. So we've started. We now have over 25 downlines, barring one, every single one of them has been successful.
Strategic Business Acceleration and Growth
Speaker 1That's amazing. I love that name because you know my partner, Ed Payne. We have a company called Roofs in a Box where we do a similar. Where you're doing with agencies, we're doing with the roofing companies. Because what's interesting is I think that you appreciate this and I'm saying this in a good way Solar was like this. Solar is a bunch of sales guys that knew how to sell. They start making money, Then they hire people and they don't realize all the complexities of running a business. They roof it this way. So every business is that way. So when you could accelerate the collapsed timeframes and teach people, you know we're going to make mistakes in business, but you get less of the impact back summer six and take you out of business. So I love that concept. What you're doing, we're doing that. We're roofing right now and it's working. It's one of my favorite products, so that's actually what set us aside?
Speaker 2you asked me earlier what's been our biggest challenge. Right, that would have been a biggest challenge. So I put myself in other agency owners shoes and, uh, jay, who's my partner on the IMO side he is from the ACA background and we had the final expense background, but we took both of those models, combined them, created an IMO that gives everybody a complete. You know, it's like somebody could walk to us with a blank piece of paper. It just wants to do it, and if he's got the cashflow and he wants to do it, we'll show them how to do it. And if he's got the cash flow and he wants to do it, we'll show them how to do it and how it works.
Speaker 1There is a new endeavor called Grooves in the Box. It's just man. From day one it's taken off.
Speaker 4When I first started getting into the roofing industry, what was happening was my fixed costs were always there, and so for me, I was looking at how can we kind of one, save on these costs and then, two, how do I not lay people off during down times? But also maybe even the ability to pocket more money during the slow season or even the peak season. Since we've done this before, like with our legion companies where we have virtual staffing and from argentina or columbia, I'm like, why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their, their fixed cost by 70, and so now during the downtime they have real seasoned veteran type of players, but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the back end prepared, already ready to go to help them. Like lift off, depending on what state you're in, you're averaging about 12.5% on what you pay out on taxes, insurance, like all the different insurances that you have to pay out, right, so, yeah, you don't have to pay out unemployment, you don't have to pay out FICA insurance, medicare, social Security, the things that business owners have to eat.
Speaker 4Roof to box is not just limited to roofing or home improvement companies. You can use it for any services, right? You can use it for IT. We use them internally for data sales, for hygiene, for analytics. It doesn't even matter what the vertical is. It's like business in a box at the end of the day. Pretty much yeah.
Speaker 1I like that. You transitioned to that model. We're doing the same thing as well with home improvement. Home improvement has been our main bread and butter solar home improvement but how do we go deeper, going deeper? I think that guys like us have been doing this for a while. We're good, we know how to generate the leads, we know where to get the leads. We got call centers, we got those aspects of posts. But how do you go deeper? How do you get a bigger piece of the pie? And I don't want to say this, I don't want people to take offenses, but I feel like when you're doing lead gen, you're getting crumbs, you're getting crumbs. You can take a lot of crumbs and it could become like a slice. But how? Whatever you know, and that's how you get deeper and that's what's best for our clients, that's what's best for our employees. You know that's how they grow with us and everybody wins at the end of the day and it brings consistency to the business.
Speaker 2Yeah right, nothing in life worth having is easy. Yeah right, yeah. So you got to take the risk. And if you're willing to take the risk and you're willing to work hard and work really hard, like not superficially, like from here, you'll be successful. There's not one person that I know that has said that, hey, I gave it my absolute best and I failed. There isn't one. Either you'll succeed in that or you're going to create a path that leads you to something else where you're going to create success. That's why they say that, if you, we just want you to give your best, because everybody knows, if you give your best, you don't fail.
Speaker 1I love that you said that and it's true. When I think about anything I've ever done in life, I give it my best. It always worked. It's the stuff that you didn't give your best and maybe your heart wasn't in it. There was like a reason for that right and that's why you didn't move in that direction.
Speaker 2And even failures. Right, like I look at failures, like if you look at the ego, whenever it's flying, it's flying against the wind, but it uses the flight against the wind to take it higher. And that's the philosophy in life. Like if you are against the odds, you know the odds are against you and you're flying against the wind and you're facing difficult circumstances that only meant for one reason to give you better perspective and take you higher so you can become who you need to become, to get to where you need to get.
Success in Business and Marketing
Speaker 1I love it. And I want to say something else. Right, this probably resonates with you, right, you're from Pakistan, right? And I know like, listen, right, this part resonate with you, right, you're from pakistan, right, and I know like, listen, my mom, it's kind of so. My mother came from venezuela, right, worked hard, came to margaret, worked hard, put food on the table, helped me get to where I'm at, right, and I think people look at you as an inspiration there because obviously you know it's a developing country. You have their blood's growing like crazy. So what's your advice to someone back home? The packet says you know they're trying to make it. Maybe they're trying to get from where they're at to over here. I mean, you've done it. What's your advice to someone like that that's starting out, whether it's affiliate marketing, whatever it is where they have a desire to make it, but maybe they need a little bit of guidance.
Speaker 2There's absolutely nothing that you can't do. You pick what you want to do, you believe in yourself and you give it your absolute best, and it could be anything in the world. It could be anything in the world, and I say that because I have no education right. I don't come from money and born and bred in Pakistan, and I sit and operate with you fine people now here, and we're doing it at a scale that it's fascinating for a lot of people. They're not able to even understand how we made that happen and in the process, because we well.
Speaker 2And so those three things and the other thing is always do it the right way, right. If you do things right, you get taken care of automatically, and so my advice would be that, whatever you want to do, give it your absolute best and stay consistent. So it's taken us eight years of working on final expense to get to where we're at. You know, to become an IMO. It's taken us eight years, and what you'll find is people chop and change too much. They don't remain consistent, and that's where they lose out the opportunity.
Speaker 1Yeah, that's great advice. And I think also, listen from Pakistan to America, penetrating these circles, right, and getting in with these big average Gerber you mentioned Gerber. That's a freaking tens of billions of dollars worth of company. I don't know, they got to be $30 or $50 billion company. So to actually gain their confidence, right, because I mean, we're talking about this, there's got to be their stereotypes, especially Americans dealing with overseas countries or stuff that happens. But to get your foot in the door there, right, that must have been a battle. But once you're in the door, then you got to be consistent, because actions speak louder than words at the end of the day, right?
Speaker 2so we actually had that with select code. I met select code in 2021 and, uh, they're like so where's your call center? So, generally, what the marketing companies do here is that they'll tell them that they're selling them onshore calls, but they're actually on switch, yeah, right. So he asked me where's your call center? I said, uh, pakistan. And he's like okay, so you're offshore. I'm like, yes, okay, so're going to pay you this much for those calls. I said, why does it matter where the call is coming from? What you need to be giving me money for is the quality of the call, and if the quality of the call is great, then that's what we're going to get paid for, whether we're onshore or offshore. And so it ended up being one of our best relationships and they paid us all on short pricing and we've had it run for years.
Speaker 1That's great. I'm glad you said it. It's knowing your worth and having confidence to stand up for it, right. It's funny in Colombia they call it the gringo prices. Then you come from America. Boom, you're paying 40% higher, right, but you got to fight for it. So I'm glad you. A lot, of, a lot of times people will bend and then that becomes a habit. You start bending everywhere and then running a business all about that cash. You need to have freaking cash flow. So if you give one guy a deal, then give another guy a deal. Where the hell did your cash go right? So you need that to survive, especially the hard times. So I'm glad that you said that. Knowing your worth and you, at the end of the day, you know your product is good. Absolutely that's what it comes down to.
Speaker 2Yeah, otherwise, and at the end of the day, for us the biggest advantage is that because we run our own rooms, we know our calls can work. So it's the easiest testament to what we do.
Speaker 1Yeah, that's what it comes down to. You're calling on it. You know it's not the lead, it's who is working the lead. That was one of the biggest challenges selling leads. Whatever vertical you were in, I can challenge of selling leads, whatever vertical you're in, I can say from my experience, 85, maybe 90 of clients don't. They don't have it buttoned down, they don't have the call center cadence right, they're not got the right scripts, and then they blame the leads when they're not working the leads properly, right. So that's one of the issues, right. But the fact that you're you're doing it yourself, you know what's working, what's not working, and it makes all the sense in the world and pak.
Speaker 2Pakistanis are smart people, so you give them a vertical, they'll figure it out and they'll become the best at it, and that's what's happened with final expense Final expense marketing. Pakistan generates some of the best final expense marketing out there and not just me like there's obviously a number of other companies and I'm absolutely proud of what they've achieved Because remember the US everybody takes this opportunity for granted. You're born with it and you know. Obviously, like you said, your mother worked hard and put bread on the table for you and brought you up the way she did. But here in the US, what I find is a lot of people take all of this for granted. Yeah, I always tell people that if my people had the same opportunity, oh my god absolutely crush it.
Speaker 2The hunger is there. They want to succeed. They're young people, they want to do well. And sure you know, like in every business and in every society there's good people and bad people, but the good far outweighs the bad.
Speaker 1And you find out fast and I could tell we started working together. You guys were different. You know, you uttered your word. You, we started working together. You guys were different. You honored your word. You say, hey, this is what's going to happen. It happened. There was no BS, right, and that's why the reputation, this whole business reputation, absolutely. You know, only 1,500 people are at this event and they weed out the advertisers to make sure this is really an advertiser. So I was talking to Mike Farid before this, who runs Contactio and Legion World, and it's a small niche is what it comes down to, and especially now with social media, yeah, I mean, the word will go out quicker than ever if it's freaking a bad product, but you've got a great reputation. You always did the right thing by us man and I'm. I'm excited and we're gonna do some final expense stuff together. We're gonna have to do.
Speaker 2we are absolutely and um, the playbook, like I was sharing earlier with for final expense agencies, or AC agencies or U65 agencies that are looking to move into final expense, it's a cash cow. Yeah, it's a cash cow. You do it right, you're going to make good money. It doesn't need a lot of startup capital. You're looking and if you're starting off a, a 10 how much capital, yeah, would you need. If you start off with a 10 to 15 and that's it by month three. You're breaking even and they're on the zero.
Speaker 1Wow, yeah, I would have thought six months, maybe nine months, that's not bad.
Speaker 2Third month so the model that we have built ensures that you're successful in months. We're super involved. We're basically replicating everything that we do in your office.
Speaker 1I love it. That's the agency in the box. That's the agency in the box.
Speaker 2And it resonates. The agency in the box ensures with our support, you're successful.
Fostering Generational Success and Legacy
Speaker 1Yeah, that was great. Listen, ali, I know your heart got to pin down, man, you know it's like we. You travel a lot, I travel a lot, and we've been wanting to do this for a while while and I appreciate it. That's a mile, let's do it. We get. We get a lot of love over there, man, with it, with lfg, we did a live over there. My god, a lot of love. And they're like I, I guess I can see the hunger. You could tell people are like hungry to learn, they're hungry to advance and that's that's exciting. And going back to what you're saying about, listen, I'm I. I don't know what happens. You know, I have, I have a son, I have a daughter, I have, I have three kids and I want them to have the hunger. I have right, and I'm hoping that they're going to grow up different than how I grew up.
Speaker 2So I struggle with that struggle in the sense that it's always at the back of my head. I have a young son and then I've got nieces and nephews and I'm always trying to teach them and I obviously take care of them, but but at the same time I was trying to teach them the value of everything that they have and that if somebody is trying to climb a mountain and he's got a backpack full of stones, heavy stones it's much more challenging for him to climb Somebody who's climbing that same mountain without a backpack and just by himself. He should go higher Right, not the other way around, and you'll find that it is the other way around and you'll find that it is the other way around. So I'm trying to teach them exactly what you just said that because they have everything given to them, everything's taken care of, they should achieve way more, not just for themselves. Because you've got one life right. The legacy that you're going to leave behind is what you did for other people. Nobody's going to remember how much money we made, how successful we were. It is what we do for other people and what you do for other people. You have to become somebody to be able to help others If I myself did not create any success.
Speaker 2I did not have the discipline or the hunger. I could not do anything for people around me and, with the blessings of Allah, I'm able to take care of my people in Pakistan. We've built people here and, with the blessings of Allah, I'm able to take care of my people in Pakistan. We've built people here and offices here and we take good care of them and my family, and it wouldn't be possible if I didn't become somebody myself, so that onus is on our children. That become somebody, that you are able to benefit other people. What is I mean? Our existence is insignificant if we can't add or add value to other people's lives.
Speaker 1That's great what you said. I mean that hit me in the heart and that's one of the beautiful things of being a business owner, entrepreneur, that the impact you believe and the impact they give to you. You see someone grow, you see them excel in life and, like man, you had an impact on that and they help you grow and you want to keep doing it because, like it's like a good addiction.
Speaker 2man, you just kind of, yeah, let's keep some things money can't buy, and I always tell people, when I do things for people, people always ask me man, you do so much and you do this for this person and I'm like if you knew what giving felt, like you weren't even ever asked for anything. It's priceless. It's priceless it is. It makes you feel so good that you want to do it and you want to become even more successful so you could do more for other people and set your own standard right. You want to compete with yourself and you want to become better. I mean, look, time's going to run out. Our most valuable resource is time, and if we become somebody during that period, if we're able to contribute to lives and change them, then we've done what we were set here for a powerful war is beautiful.
Speaker 1The last thing I'll leave off with is tied to this. You are what I admire about you and I know, I know how hard it is having a family, having kids, trying to keep your family happy, balancing work and family. I you posted a lot of social you do. You take you if you guys have some wonderful memories, right you're, you're working hard, but you're also enjoying the time with the family man and uh that there's a lot to be said to that. So hats off to you, because I know how challenging it is.
Speaker 2It's hard if you remember the godfather yeah, don corleone, he goes like a man who doesn't spend time with his family isn't a real man, right? And that's super important, because the reason you make money is to have the independence to be able to spend your time. People have it rewired Like. They have it wired the wrong way. What people generally believe is that if you're making money and you have to make more money, you have to be even more focused on what you're doing. You do that, but at the same time, you're actually making money so you can have the independence to spend time with your family.
Speaker 2So I was just in Dubai with all my nieces and nephews and my son, my family, my wife, my mother, and we spent like three weeks there and we had a blast. We had a blast and my whole family is like dude. You guys were just there in the summer. I was like dude. The kids are going to grow up, right, and they're going to go their own way, and this is something that I want them to have that they can cherish for the rest of their life, those memories that they're going to create irreplaceable, because you're never going to be that age again, right? So for you to be able to enjoy life, you need to have three things that always sync up. Number one you need to have good health Right. Number two, you need to have the money Right. And number three you need to have the time. Not always all three of them are going to sync up, so when you do get all three synced up, take advantage of it.
Speaker 1Oh, you're right, 100% Right. Wow, powerful stuff. I'm the same way, you know.
Speaker 2No, I see you all the time and you know, I love when you come down to Dubai and you bring your family or you spend time with your kids, and I love that because it shows me, yes, we're about making money, we're about creating success, but it's for us, as mentors, showing other people that taking care of family trumps everything else.
Speaker 1Yeah, and it shows that and it helps create that for them and our kids see it and they're going to do the same thing with their kids. Memories, right, that's what it comes down to. It's the memories, because that's, you know, money comes and goes, right, it's transient, but those memories last forever, man.
Speaker 2The other concept people have is they keep saving money.
Speaker 1Yeah.
Speaker 2Right, the piece of paper that we work so hard. It only has value if it is used to bring you happiness for what you need it for, right? So it could be a trip. It could be something that you buy for yourself or your family, right? It's a tool, money itself. You could have a million dollars in your room and look at it every day. It's not going to make you happy. What are you going to do with it? Right, it's when you spend. It is when it brings happiness. Yeah, and people don't understand that's what I see economy going. Yeah, you spend the money that brings you happiness and brings happiness to people around you. So it's.
Speaker 2You know, even my family, right? Like my, my siblings, and you know, my extended family. They're always that. You're always taking so many trips, ali. When are you going to be home? And I'm like dude, you know I could have all the money in the world in the future. And if I can enjoy that with my family, right, if I am too old or they're caught up with their life, what good is it? The time to have fun is now. And still, you know, work hard, you work hard. And I mean, think about it, right, the biggest advantage you and me have, and other entrepreneurs really have now, is that they can build large teams, they can delegate and they can travel correct, and you could not do that 20 years ago. Oh so the internet has given us this ability great communication and that we should take advantage of it 100%.
Speaker 1Well, that was a great way to end this, ali, really pleasure having you on the show. How can people find out more about Agency in a Box and all this stuff? I think that's a very valuable product. So agencyinaboxcom or what so.
Speaker 2Agency in a Box and actually we're actually in the process of creating a website that saves Agency in a Box.
Speaker 1Okay, we're having a hard time getting it. Yeah, I know it's like LFG I. I can't find who owns it. I got the net. Yeah, it's not easy, man, it is not easy.
Speaker 2It is not easy, but for now they can reach us at wwww4workcom and then I'll drop my contact information in there.
Speaker 1You won't put a link for that as well? Yeah, absolutely. So the people in Pakistan say how do we say no money, no honey, Teach me.
Speaker 2Well, lfg resonates in the US, in Pakistan, it's no money, no honey. If you have money, then everything is there. Money go money, money, let's go money, and then you know we go with Pakistan Zindabad.
Speaker 1Pakistan Zindabad, Pakistan, Zindabad, that's it. You got to be a Pakistan Zimbabwe.
Speaker 3Almost. I got it pretty soon. Get ready to level your shit up with the LFG show. We travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts to top athletic and celebrity doctors We've got it all covered. We're talking to guys with cash in for billions with a B and the best thing is, we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey. Hit the subscribe button, drop a like, leave a comment and let's fucking go. Thank you.