The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
Digital Hustler ft. Ron Hart 😎 The LFG Show
🎯 DIGITAL HUSTLER 🔥 | The LFG Show
Ever wonder how the digital hustlers of yesterday turned into today’s certified bosses of the game?
Ron Hart is living proof. 💯 From flipping cans in the projects of Chicago to flipping affiliate campaigns for six figures a day — this man built his empire with hustle in his veins and vision in his head. 🧠💼
🐍 Selling wild animals to pet stores.
♻️ Recycling to get by.
🧲 Then discovering affiliate marketing and lead gen... and printing money during the golden era.
But here's the difference: Ron knew when the game was changing.
🛑 “The golden days of lead gen are over.”
While others stayed stuck chasing ghosts, Ron pivoted like a pro.
💡 He leveraged 150–200 MILLION tier-one records.
💳 Launched $15–$20/month subscription models.
🧩 Built predictable, scalable, LEGIT businesses.
And did it all while living overseas and running laps around the competition with a 7-hour head start. 🕖
Oh—and his team? Built on loyalty over skill. He gives *equity*, not just orders. Creates *owners*, not just employees. 🏆
This episode is a MASTERCLASS in:
✅ Pivoting when the wave dies
✅ Building long-term plays
✅ Turning grind into growth
✅ Owning the clock, the data, and the future
If you’re building in affiliate, lead gen, or just chasing legacy over likes—this is your blueprint. Ron’s journey is raw, real, and packed with bars for anyone ready to level TF up. 🚀
🎙️ Only on The LFG Show — where legends don’t wait, they CREATE.
Brought to you by our savage sponsors:
🔥 Ringba – the undisputed champs of call tracking
🏠 RoofsInABox.com – the all-in-one platform saving companies MILLIONS with AI, automation, and next-level virtual staffing
#TheLFGShow #DigitalHustler #RonHart #AffiliateLife #LeadGen #Ringba #RoofsInABox #NoMoneyNoHoney #LetsFuckingGo
Timestamps:
0:00 Introducing Ron Hart
3:43 Travel Strategy and Time Zone Advantage
8:05 Chicago Beginnings and Early Hustles
15:05 From Real Estate to Affiliate Marketing
24:00 Lead Gen Golden Age Ending
27:30 Transitioning to Subscription-Based Model
30:15 Building Loyal Teams and Future Goals
39:00 Vegas Celebrations and Business Lessons
boom, we're in puerto rico, we're everywhere in the lfg show and we got more industry legends. Just on the fucking stop guys. We got my man, ron hart. Man, I know, I know ron for a long, long time, man, man, for a long time. You know it's funny when we start lfg show.
Speaker 1:You're one of the first interviews. We did a quick interview. You were like the second or third one I ever did, ever on the damn show. Oh yeah, you were at Legion World, in what I was in the hallway. You were in the hallway, yeah, yeah, yeah. So we're like, let's do a quick one. We did a quick one. People liked man. I mean, now we're in puerto rico and a lot, of, a lot of things have changed. I mean with me, with you and the business, and we both spoke. We're here for the call center conference, a guy, maury noon, through a great show, good mastermind. Uh, you dropped a lot of stuff, so we're gonna talk more about that today. So, bro, great to have you on the show, my man yes, sir you always glad to finally do this.
Speaker 1:So let's talk about this man. Everyone, everyone knows who you are. I found out through social media. I got into the lead gen game man back in 2016, 2017. I didn't really start fucking with social media. It's like 2019, I think. Like late 2019, early 2020. I'd see you a lot of places. Man in black jet setter. You know you had an only fast thing going on. People were paying for like consulting and, uh, you, you had like a lifestyle that, like I think, everyone aspires. You were always traveling. You were making money, having fun, yeah, yeah. So let's talk about those days, man, and I mean it sounds like social media is really what attracted me to you, and I know other people from back in the day were like paying for your subscriptions. They were learning from it. So it's just. I feel that's what really for me. Put you on the map with me, man.
Speaker 3:Yeah, yeah, yeah for sure. Um, uh, I go back, you know, to where it all started I guess you can say like that with uh, social media stuff. Honestly, I just started using maybe like instagram, probably like in 2019, 2018, like that or whatever. But, um, yeah, it was all just natural pretty much on social media and I'll just uh, you know, undocumented my, my travels and stuff like that. But at first, you know, some people they travel a lot, they just be like they want to show selfies and all that kind of stuff, whatever.
Speaker 3:All of my social media videos is more like what do they call it? Pov style. If I'm skydiving or snorkeling, whatever that is, I'm just showing the actual environment that I'm in and whatnot. People DM me like I love the content, keep it up. You know that spot is dope. I've seen that. You know the itinerary, all that kind of stuff. So, yeah, that's kind of how it works. So it started off just like you know me just traveling around the world and then showing people you know all the new places like that, because I don't go to places where, like that's like typical, like Jamaica and like Bahamas stuff. I think you know, you know I go on Google maps. I found them, countries that no one's talking about, you know, like, uh, like like places outside of like Bulgaria or some shit like that you know. So, yeah, that's kind of how my whole travel thing goes.
Speaker 1:What? What made you want to? I know you went to Iceland, man. I went there in 2018, 2019 with my wife, bro. What boggled my mind? It's like 4 in the morning. It's always daylight, so it's like two or three hours, whereas night sometimes one hour. I don't fucking know, but Iceland just blew my mind away. Do you feel like going to those places like Bulgaria, iceland, unusual destination. It gives you an edge in business.
Speaker 3:Yeah, depending on the time zone. Yeah, yeah, especially like when you're like in a. So if I'm in a time zone that's like seven hours ahead, I guess I'm right there, whatever you know. So I'll be working while everyone here in the US is asleep and by the time I got all my partners done, everything's all automated, and then, when everyone's woke up, my team that's in the US or whatever, or in Argentina. They already own it. So now I can sit back, I can rest, I can do this, I can plan for the next day, while everyone in the US is already working on that day. I guess you could say so yeah, the time zones do make a difference. You could work ahead of time and know about everyone else.
Speaker 1:Yeah, and that's how I feel like I'm ahead of everybody, I get all my stuff done. And then when people are waking up, like I don't know, like I'm already ahead of the curve, I struggle, going backwards, I go like to Vegas. Man, it's rough for me. I feel like I'm behind everybody. I don't sleep as well, but when I'm ahead it's a world of difference, man.
Speaker 3:Yeah, it's weird when I'm back in certain countries, you know, that's like I said like five to seven hours ahead or whatever, you know, I feel like I'm already working for the next day. Yeah, you know, and it's. You know, I set the automations, I schedule the plans for the team and everything like that, and then you know, once the plans hit the Slack channel, the team is already on it. They got the ads running. They do a quality check on all the leads and calls and online purchases, all that kind of stuff like that, and now I'm working for the day after that.
Speaker 1:Okay, yeah. So how long did it take you to get to that point? Because, brock, I can tell you what Back in 2019, I went on my honeymoon. Was this fucking 2019? No, not even 2019. Maybe 2021. I went on a honeymoon with my wife. We were in Greece, we're in mykonos, great time. But, bro, I, I it was me like I had maybe seven people on my team and I sent 19 grand to the wrong person. Man, 21 grand. I sent in something like I fucked up. I sent somewhere in china and I remember the banks were opening. I was all stressed on it and I remember being on my honeymoon like, why am I dealing with this shit, man? I was dealing with a lot of drama, right, and finally I'm at the point now. The point now, like you know, fast forward like a year or two later that shit don't happen anymore, because I got my team doing stuff for me and that makes things a lot easier. How long did it take you to get to that point? Because I'm sure I didn't always start that way, right.
Speaker 3:You were firing the weeds Fire is going on. How long did it take for you know? Because I didn't really take like the affiliate marketing stuff serious, you know, for a long time For me it was just more like you know I'm getting I don't know. I had to build up cash flow just to travel, you know, and take care of my family, kids and all that kind of stuff like that. So I'll probably say, like, after I hit, like my first big campaign was an EDU campaign back in like 2019 or whatever. Even then, you know, I kind of take it that serious either. So I'll say, once I got towards, maybe like the camp of June days, I guess you could say whatever you know, when I had really all the cash flowing in like every day six figures, like every day and then my cousin Vic was like, hey, you need to really, you know, take this shit serious, you know, and build something around it, because I see other guys slowly build a company. It's like Walker, carlos and Tor, All them other guys. I'm like I sat back and watched Maybe it's time for me to get serious and shit.
Speaker 3:So you were a one-man team, like solopreneur at the time For a long time, because I had a system. I didn't do much. I had systems. I mean, I outsourced again a few guys off, like, uh, like, indeed, not, indeed, but what's the mother's work? Yeah, work and stuff right there. I, like you know, I also have to fall in full on time, but then once, like you know, the money really started pouring in, you know, I'm like I I didn't take this shit serious, whatever you know. So I just started, like you know, start, uh, put ass on. Indeed, it's like it's our interview on people like that. Our first like teams, I guess, uh, employees well, I don't want to use the word employees really, I like saying teams and shit.
Speaker 3:Yeah, so, like you know, my first team members were in Miami. We hired, you know, we hired Rosina. She's been with us for a long time, rosina. We had a couple of developers out there in Miami. We had a guy to handle all of our SMS marketing, our data. We had, yeah, we built like a whole office out there in Miami. It was like an apartment slash office where, you know, have the view and everything too. So we had that going for, uh, you know, for a long time and they would start getting remote because we started to start outsourcing a lot, started getting teams like argentina, south america kind of stuff. So yeah, but I'll probably say it took probably about a while. It took a while because I didn't understand the structure.
Speaker 3:For a long time I was always like a solo affiliate, you know, because, like my whole life and I've been, like, I guess, like a. You know because, like my whole life, you know I've been like, I guess, like you know, a hustler my whole life. You know I sold everything from e-books when they first came out. I did flip furniture on Craigslist, like. So I had that hustler mentality for a long time. Yeah, when it came to, you know, to this I see carl doing that, whatever, you know. Okay, I see rainbow doing this and retriever doing that. So I put all the pieces together and then vick stepped in, whatever. Okay, cool, now we're gonna hire someone that managed this and built that, someone you know going. You know how. You know rosina, you know she can take out admin, the account, receiving all the, all that kind of stuff. Now we got angelo, the philippines having the bpo stuff and all that. So we gotta put the right people in place. You know, to make the gym come alive, my toes dry.
Speaker 1:Yeah, that took me a long time too, man. It probably took me fucking four years to get to that point. It was me at the beginning. Then I had one person, another person. You do a lot of headaches, man, you guys really delicate. I know you're a big reader, you listen to a lot of books. I think you listen to that book, dan Martell. Buy Back your Time. Yeah, back there. Yeah, I think that's a good one too. You look at how much money you make per hour, like if you're let's say you're making I don't know a couple hundred dollars an hour or $500. If there's anything less than that, pay someone to do that shit to free you up, yeah, sure.
Speaker 3:I know now what I do now, like for certain things. You know, I let you know. They give me, I guess, like a proposal. I guess they call it whatever. Though it's the next thing to me, you know I'll go over it, I'll just approve it. It's a yes or no for me it depends on how big the project is Like. If we got, for example, right the whole 19K thing. So if we have like a pub whatever, or you know, or a vendor or whatever, you know that we, they want to come to me, I'll look at it and I'll just approve it. But now I can approve everything Right now. My team don't make mistakes like that. They're pretty strict. They backtrack everything.
Speaker 1:now there is a new endeavor called Roofs in the Box. It's just man from day one, it's taken off.
Speaker 2:When I first started getting into the roofing industry, what was happening was my fixed costs were always there, and so for me I was looking at how can we, kind of one, save on these costs? And then, two, how do I not lay people off during down times? But also maybe even the ability to pocket more money during the slow season or even the peak season. Since we've done this before, like with our lead gen companies where we have virtual staffing and from Argentina or Columbia, I'm like why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their fixed costs by 70%, and so now during the downtime they have real, seasoned veteran type of players and but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the backend prepared, already ready to go to help them.
Speaker 2:Like lift off, depending on what state you're in, you're averaging at about 12.5% on what you pay out on taxes, insurance, like all the different insurances that you have to pay out, right? So, yeah, you don't have to pay out unemployment, you don't have to pay out bike insurance, Medicare, social Security the things that business owners have to eat. Roofs to Box is not just limited to roofing or home improvement companies. You can use it for any services, right? You can use it for IT. We use them internally for data cells, for hygiene, for analytics. It doesn't even matter what the vertical is Like business in a box at the end of the day, pretty much yeah.
Speaker 1:So talk about. You grew up in Chicago, right? Chicago, man, one of the greatest cities in America. There's a lot, I know. At one point you had the options exchange. You had a lot of financial stuff going on there, but there's also a lot of, you know, there's poverty, there's crime and all that stuff. So how did you because I look at you as someone that I mean you escaped that right. You were able to build a business on your own, and it wasn't easy, right, and you were, I mean, at one time you worked at McDonald's right to pick ends meet. So did you ever think you'd be at this point that you're at right now, where you kind of live a life on your old terms? Was that always the goal?
Speaker 3:Honestly, growing up, you know I didn't think about it Like when I was younger I had my best years, you know what I'm saying. Like when I was, the 90s was like the best years ever. You know Chicago was different from everyone you know everywhere else, because back then it was like Chicago had unity. Back then you know Everyone that's what they say it takes a village to raise a child. That's how Chicago. I grew up in the projects too. So when I was out there, you know, everyone was like family. Then now it's like it's crazy out there now, whatever. But yeah, I mean just growing up, I and we all just like just go to the picnic and I'll go to Gardens in Chicago, the Hauser Project, so they had like this thing every other month, like once or twice a year, called Old Timers Picnic. So they would go there Like everyone would go barbecue, have a parade, go into the projects, all that kind of stuff like that. But after that it'd be like trash everywhere. It'd be like bottles, cardboard, whatever. So be like trash everywhere. It'd be like bottles, cardboard, whatever. So me and my friends would go, you know, a recycle. You know we get all the cardboard, the glass bottles, the cans and all that. We're like, uh, you know, a recycle and then we'll take all stuff to the uh, the recycling um company, because there's a truck that came through the hood, you know every like, uh, every blue moon. Well, they came to fucking liquor stores and stuff. So we're still outside like big boxes and bags of, like you know of, of crushed cans, cardboard, anything like that, and they'd hit cash. They would start to give us a check for probably, like you know, like 30, 40, 50 bucks and all that. We either go, you know, have a party, go celebrate with it or whatever, or we'd just take that, you know, money. Like you know our whole kid years and as I got older, you know, I started learning more about technology and stuff like that. That's when I was like I sold like well, before that, I sold yo-yos in school, you know, because I had a friend that worked at a store called KB Toys in Chicago. You know about that. Yeah, so I had a friend that worked there in the hood so he would just go. He like he took shimmies and shit. Yeah, like he would come back, you know like, hey, you know, hey, he had a big box of X-Brains and Dungeons, like that Like, hey, you know, he go yo-yos, whatever you know, just give me like two it, you know. So, yeah, that was that. And then, um, the next phase, I'll park us. After that it was, um, as I got older, my technology, uh, I would say, fast forward. From all that, um, I think, one more time. So, too, I was growing up.
Speaker 3:We saw animals to uh, the pet shop animals how the fucks are animals? So a pet shop? So, like Wildlife, yeah, we're for wildlife as hell. Yeah, so, like in Chicago, you know, and I go gardens, right, there's like a big forest preserve behind the project, like a really big forest preserve out there.
Speaker 3:I want to know, it's everything out there, from raccoons, whatever you know, snakes like uh, snapper, turtles like uh, uh, snakes, whatever, frogs, all that shit with that fish. So, you know, we had like this big-ass net which goes to the pond and catch, like the, like small catfish when they, when they, when they, when they're born They'd be in big schools, whatever you know. So we'd get like the green ones, we'd catch those. And we got a guy at the pet shop in Roseland. He was like, hey, you know, I'll give you five bucks for a turtle If you give me the baby catfish, whatever, and he was going to feed the other like turtles and other animals or something like that. It was fucked up. We flipped animals and everything man, it was wild. That's why I said the 90s, when I was younger man, we did everything, the best years we did everything Isn't that crazy, man.
Speaker 1:It's true, because like you get older and you make money and stuff, but still those simple times are like the most fun, I think, because you don't, you don't know about all this bullshit, all this stuff out there.
Speaker 3:It's almost like you, you know what you know, you know it's like that's your box, that world man, yeah, yeah, we did everything because like, uh, we had, so we had the bus, the bus, car there's a bus I go from from um the area I stayed in to rosen like a straight shot. So I've been on both a big bucket of turtles, you know, and fishing, whatever the fuck you got going on, you know, but like, but yeah. I was like, yeah, but yeah, I say, you know, fast forward. I don't remember technology or whatever. So I was. I was in college, like my first year, I guess.
Speaker 3:Ebooks were just not getting getting hot, so I was selling, like I was doing, like the private label rights of eBooks, guides like top 10 recipes or how to make money online, all that kind of shit. I had, like man, like a thousand guides I put on Amazon or whatever you know. I was selling those like crazy, like $4, you know, and then $10 was on Amazon or Kindle, I think at the time, yeah, or whatever. So I sold those. And then one day, one day, I was in computer class and my phone was like going crazy, like ching, ching, ching, crazy, like chain chain also, when I saw them on amazon, I saw them across the internet, yeah, so I had like this little. This little strategy plan I made up whatever in fact, in credit is hot too. So I was able to put, uh, html files on craigslist I'm um, html, like script, whatever on credit list and people can like buy directly from credits and back page and stuff like that. Yeah, so I would just sell them like ebooks all over internet. At internet at Equator there was a store called Store Emmy back then eBay, amazon, craigslist, backpay, everywhere I put e-books all over the internet.
Speaker 3:And then one day in class my phone was just like going off like chain, chain, chain, like that. And then my teacher was like Ryan, turn your phone off and this, I know it's disrupting my class. All right, cool, I look at my phone. I see you know my email, e-credit, e-credit, ebay, paypal, whatever I got. I made like 10K in e-books, like right there in that one classroom. I'm like, all right, fuck, I'm going to do now. You know like I'm going to stay here or what If I stay here one more day, I'll. So you know, um, the next day I made like 3k, next day like 4k. It kept coming. I ebook, shit is hot, I like this shit. You know what, fuck, I'm gone, I quit, I quit. So but uh, after I quit, I went, I went to get my real estate license in chicago.
Speaker 3:So I was a real estate agent for a long time but I didn't. It was cool, I want, I want like a professional, because you know, back then the police are hustle. I didn't take it serious at all. So I got my license. I became, like you know, an agent in Chicago. I showed a couple apartments, you know, here and there, like that. But I didn't like it because Chicago is very how do you say it's very segregated Chicago, whatever you know. Yeah, but yeah.
Speaker 3:So the companies I was working for they tried to like, limit me. So like, oh, we know he's good with his community so he won't keep me on that part of Chicago. But I, I want to go show these on 10K apartments. So I get a commission, whatever you know. They got me a hood. That's just one apartment that's fucking worth 500 bucks. I'm like what the fuck? Yeah, like all that shit, like that.
Speaker 3:So I had a company I worked for. I had a company I partnered with. They gave me a deal on Section A stuff. So like a deal on that. So whenever they got like a new building in the city. They hit me up first like hey, you know, we got a new building whatever you know on 55th, and like State Street, wallbash, right there, the whole building is vacant, it's new rehab, all of that. So and they take Section 8. And they gave me a $500 bonus for every person who signed the lease to Section 8.
Speaker 3:So I did a group showing. So what I did was I would schedule a group showing. I would show the whole building. It's like 12 for 12 different people. They got to say everyone. I was like here you go. I was like all the doors are open, we'll look around, see what y'all want to do and this, and that they would look around and then by noon I would convince a few people to apply for the apartments and I would get them all approved. Yeah, I had like a system. So I was killing South Chicago for a long time, but still like them checks to add up to one deal you know downtown. So, yeah, that's how that went. And then the affiliate marketing stuff came right after that and then I said, fuck real estate.
Speaker 1:So yeah, man, that's crazy. I didn't know. I knew you were a hustler, I didn't know. Like that you found ways to make money off of whatever Right. And then how did that translate to affiliate marketing? Like what was like okay, e-books is kind of like there's some connection to it. When was the light bulb that went off? Like yo, I can make so much money with affiliate marketing.
Speaker 3:Well, it actually came to dropshipping. I think Before dropshipping was even a thing. Now, you know, like, like, like, I was shopping like on China for like, uh, I was on YouTube how to make money online and I got back in the day and John child popped up whatever, and he likes a super old school, john child, craig Davis, uh, charles, no, all them guys popped up and I kept seeing like words about you know, um, um, selling stuff on Amazon from China. Wait, it wasn't called the drop shipping. Back then, though, like I said, you know, just sell stuff online. So, yeah, I was like, so I didn't have the money like that to go and buy shit from Boku, ali Baba or whatever you know. So I was selling like stylus pens and stuff on Amazon. I would go to, like Dollar Tree. I would go and buy up the whole rack of like stylus pens and air fresheners, and I didn't. I stack my money up slowly, like that, and then something happened, some issues happened or whatnot. Yeah, yeah, it didn't like some stuff happened or whatnot I like in my life, and then I like I fell off from that cuz something happened. Then what we're doing, I came back. I came back. What happened? I learned about affiliate marketing and then I started doing email submits and stuff like that because I had some money left over there.
Speaker 3:After that, while I was doing that, I was working at McDonald's too, trying to save up. I learned about stock trading. I was at McDonald's, everything about the whole world. I had a big book of how to on the land for dummies and shit you know. But yeah, I read half of it. But but you know, like, like the book reading is cool, but you gotta take action at the same time. You can read it all day, but don't go nowhere. You know that stuck was me doing affiliate marketing, doing email submits. I ran that for a while. I was spamming Facebook groups and stuff like that. That's how I started stacking my money slowly. Then, when I hit a few grand, I started running paid ads for EDU, edu. Here. That's when it really took off.
Speaker 1:That's crazy, man. I think the one thing about you that makes sense, I think you're like a, like a real student man. You're a real student of of of life, student, student of the game is what it comes down to, of making money and whatever. I think I I mean, I've seen your, your, I follow your stories. You'll be up to three and the more people are sleeping you're working, right, and you're getting, you're getting that edge. And then you're you're implementing, you're throwing shit against the wall, you're're using that money you stack to make you more money, right, and I think that to me, I see success leads clues. I do that too in my way, right, but that's the one thing I think that separates you is that you got that confidence and you're willing to travel the world. If you're in Argentina, you're getting an edge in Argentina, right over there. You're willing to go wherever the fuck to do it. Man, yeah.
Speaker 3:Yeah, yeah, here's your over in Argentina. Yeah, it's pretty much. I'm going there because my team is there. Yeah, I tell you, right now we're working on a few projects. So, with them guys, I got to be that face-to-face with them. You know, I got a few members here in the US, but Argentina, that, like remote, is cool, but you need that FaceTime with them. Yeah, you got to be there with them, like, hey, you know we need to get this, this and this done. You know here's a deadline. You know that's how I work together to get this shit done.
Speaker 1:Yeah, I agree, I'm going to Columbia, I'm supposed to go to Columbia. I can't find my fucking passport, but anyway, the bottom line EDU, you've done insurance, you've done all that stuff right, made a lot of money. We talked yesterday. I think you and I are similar. I mean, we are like rocket ships, man, and like different times. We're like I was moving, you were moving up. I don't know if it was the last couple years, I don't know if it was late 2022, 2023. Things started to move the other way, man. Do you feel like the golden days are over on Legion right now? Definitely over, did you.
Speaker 1:I thought you were going to say that. I wasn't sure, man.
Speaker 3:I'm just definitely over Wild, wild west, all that shit. Like look, is this what they call it? I won't say history. You know it's repeated itself, but it's a cycle. Same thing happened to pensumists back. Then you know like it was. Like you know it went up, it made all this money, whatever. And then I would say, like it went up, made all this money, then it like crashed because the regulations you can still make it work. If you go legit, build an agency, sell policies, all that kind of stuff or whatever, that's cool. But I ain't going to lie for me personally I'm not going through all that. The reason why I know there's more money out there than me chasing these insurance deals and all that I got people who know what's on my shoulder about regulations and policies and smiths, all that type of shit. I'm not doing all that. I mean Vic has an agency. You know he handles all of that, but I'm not Me personally. We're not doing all of that stuff.
Speaker 1:You know what I think it is too. You get to the point where you feel like your time is worth more than that, right, I don't want to make things look bad, but I feel like, if you don't want to change crumbs, right, you want to build something that's bigger and utilize your time. And you found that with e-comm, right. You found that with the subscription-based.
Speaker 3:Yeah, yeah, yeah, you talk about that, yeah yeah, so I would tell them, like I don't know how to talk about it. For you guys on the side, is that like people think that Medicare is the well, it's what it's? No, I read this on Google that Medicare is the biggest government program and the United States is not. It's Social Security or whatever. No, so we have e-commerce partners where we target people on Social Security. We know how much they get paid and when they get paid, you know, and they want to fix income. So we don't charge them a lot where you know they got paid they live in expenses like that but we charge them enough where you know we do it on the whole e-commerce side.
Speaker 1:So what was that I mentioned to you? What was that light bulb moment when you got into affiliate marketing? What was the light bulb moment where you're like, oh fuck this Legion, shit, I got to transition. Like what made you do that man?
Speaker 3:Probably like it. Well, I thought about it since, like 2021, I guess you could say I took some action back in 2022, 2020, 2023, but I kept getting pulled back in, you know, whatever. You know all ideas. It was trying campaigns like dead relief, uh, uh, aca and some other campaign, uh, some other verticals. I kept getting pulled back in whatever. I kept coming back but, uh, but honestly, it was just with the market. Honestly, whatever, you know, like, I buy is fucking me over, that, shit's like that. You know. So it was just with the market, honestly, whatever you know, like, buyers fucked me over and shit like that. You know. So it was really that. I got tired of that, you know.
Speaker 3:And people, they play favoritism in the industry and stuff like that. So, like, because it's crazy, because, like you know, I was trying to do my own right there. But also, you know, I show how the guys know how to do the. You know I'm still in Medicare, like that, you know, and that's like it's being used against me a little bit like that, you know. So, so, so, yeah, so that's why you know I like North Dakota, you know. So everyone can have the insurance, stuff like that, whatever, you know, because I know what works. You know, but I want, but for the, because my part of it isn't free, but I know they get government benefits. You know, so, you know, so it's like. It's kind of like that. I guess you could say.
Speaker 1:Yeah, and you, I get it In that sense. You're like training your competition, right Is what you're doing without. You're trying to help them out and you really you kind of phase yourself out. But also I think that it becomes so competitive, so saturated yeah for people to make money.
Speaker 3:Yeah, yeah, yeah, like the whole Medicaid. See that shit's easy, honestly, like it don't take much to run that shit. You know it's really you're selling fucking fool stump to seniors, right, you know, I mean it's not hard at all, but it's a numbers game really. You know it's about having people you can get. You know that CMS stepped in whatever you know, and they cropped all the bad actors out, all that kind of shit like that. I mean it was good, you know.
Speaker 3:So now it forces people to go legit, I got to say, and you know it forced them to take their business seriously, like me, you know, I was just like a slow 50 for so long. I'm making money here, making money there, you know, buying fast cars and this and that, whatever, like that. You, you know. So, yeah, so it kind of forced people. You know okay where you're gonna come into the space. You know you gotta come correct, you know, or? Or you know, or go make the crumbs and you know, go fucking buy you, you know, a fast car, some shit yeah, yeah, that's funny man, but no, I agree and I think that I mean I'm.
Speaker 1:We're kind of like in similar spots man, we made a lot of money for other people, made money for ourselves too. But like, how do you build? We're getting older, right. How do you build something sustainable where you get the most bang for your buck? And I think you found it. I mean, you got what? A couple hundred million data points, right?
Speaker 3:Data yeah, that's cool. Yeah, data. So you want to have a product, so I look at like, so, subscriptions I think that's what we're doing right now. Everything, every product we have right now is on a subscription base. Yeah, I guess you could say so. That's kind of how we do it. Well, we build up our, our um, our active um, subs. You know every day and hopefully you know at one point once we get things going.
Speaker 3:You know, I saw, you know the other company, yeah, but, yeah, we have data, we do a lot of data. We have about 200. Well, we did, we did a cleaning, like last week. It's between almost like 150 or 200 million on records and in tier one countries and they all active, they all the method I share at the like that we use that method and we get like tons and tons of leads, like thousands of leads, like every day off. You know the way I share, yeah, so we use that to get up our database, we monetize it and then at some point we toss in our subscription products. Now, if they buy it, you know, then they sign up, we charge them between 15 bucks a month to 20 bucks a month, like that. Yeah, it's smooth yeah.
Speaker 4:When I first heard of Roof's in a Box, I thought no way could everything be combined in one platform, from your CRM to AI, even virtual assistants helping manage all these things together. It has completely changed my business and I couldn't be where I'm at without it. So over the last eight months or so, I've saved at least a million dollars on what it would cost salary-wise to hire the engineer. I wouldn't have been able to do what I've done without Roof's in a Box or be able to do what I am currently doing without Roof's in a Box. If you are looking to scale, get your business organized or get it ready to sell, definitely want to give Ruth's in a Box a call. They'll get everything tightened up. Get you set up to do whatever you need to do for a fraction of the cost. Not everybody's got a million dollars just laying around higher operations managers that have their own call center. So give Ruth's in a Box a call. They'll get it taken care of.
Speaker 1:I see it, it's working man. You, that's one thing about you. You show the good, the bad. You have a bad day, you show. You have a good day, you show, but you've had some really big fucking days yeah sure.
Speaker 3:Speaking of bad days, yeah, like ACA. That shit really fucked me over Because of ACA. I got in. Aca had been around for a while.
Speaker 1:My first campaign was way back in the ACA.
Speaker 3:Well, so, yeah, back then. Yeah, they had like, they had ACA back then, whatever. No, but fast forward, when ACA became, when he hit the paper call and industry hard, and I think I got in too early, it ended too late. Yeah, Cause um, um, I got in when people wasn't accepting the subsidy angles and all the the aggressive angles, stuff like that, the substitute angles, the free, healthy, all that kind of stuff, whatever the buyers wasn't accepting that. Then I was like running. I was running that for a while on, like Facebook and YouTube, whatever Buyers wasn't taking that traffic they didn't even know like. And then I was like, okay, cool, I'm gonna pause. I'm gonna like I'm seeing guys like scaling this shit.
Speaker 3:I'm like what the fuck like? It's like six figures a week, this now I'm like but buyers told me I couldn't do it. You know, I'm like what the fuck? I'm seeing guys like, oh, I'm doing like, you know like 200k a week, 300k a week and ACA with such angles. I'm like get you know my buyers and whatnot.
Speaker 3:So now, now that oh yeah, you know we cool, you know we cool, you know you can, you can use this angle or free health insurance, or you can use all that shit, whatever. You know we got the IVR. Yeah, you good, I get in. I got slotted the market already. You know Like 80% of fucking Medicaid costs, like it was the same. I lost probably like the half a million. That's crazy man. Yeah, that was the same Because I knew in the long run that campaign would be. You know that would campaign be like. You know a multi-million dollar campaign and that's why I went so hard on it. You know, because you all quit, probably like around like 5K, 10K, like campaign like that. But I knew ACA would be a really, really good campaign. That's why I went all in. But yeah, that was like one of my biggest losses, probably like last year. Yeah, last year, 2023 or 2024.
Speaker 1:Yeah, I know it seems a lot of people got, and it seems that's the case. You got in early, too early, and then you got out and got in, get back in too late, right? So crazy how that works. I was salty, but I think that that's why you transitioned to the sufficient-based model, because it's more stable, it's more residual, you got some sauce that works, and now you utilize that for something that other people can't figure out.
Speaker 3:Yeah, yeah because the revenue is also predictable too. You see how many actors you got. You know how much you're going to make next month when that one car gets charged. And also you can make people also prepay for your product as well. Yeah, so that's all I like about subscriptions. It's predictable revenue. You see how much you're going to make as it's coming up.
Speaker 1:Got it, got it. We're running up on time here, but I got maybe one or two more questions here. Listen, man, like you said, you had the fast cars right, the fast life, traveled all over the world. Man, it does get to a point where I think you're at a point right now where you're more I don't want to say mature, but you're like I passed, I did that shit, I'm done with that shit. Now I just want stability and peace. Do you feel like you're at that point?
Speaker 3:Yeah, yeah, yeah, I remember walking around naked somewhere on the you know my private beach. That's what I want to do. I mean the cars, all that stuff was cool. You know, from like it's crazy Chicago. I know a lot of people. You know who, you know who's obsessed with Chicago and, like I said, I've seen it all. I've been in the slums, you know where I'm like everything, I see it all. So, yeah, and now I spend more time with my guys. I got that they own Private Jazz, they buying and trading gold in Dubai and Africa and whatever. I see this shit all the time. I've seen big buckets of gold, bars and so house, I've seen this shit. So, yeah, I mean the car's cool, you know, but I don't care too much about this stuff. No, more.
Speaker 1:Isn't it funny? I was thinking about that. We go to all these places, man, in our industry, and you're not.
Speaker 3:At first I'd be all like, wow, you know, now I'm tired of cool, but it's like, damn it's kind of sad too, like what's the next thing you know is, when it comes down to, yeah, it's, yeah, what's the next, I just next is pretty much just, I mean, I don't know man, just having for me is having things on autopilot while I'm spending time with my kids on the beach, like that, and just that's relaxing, you know. You know making sure my team, you know, like in a good position, you know I gave them equity into one of the companies that we got. So that way, you know, they feel like they got ownership in something. You know, because my team they're really loyal, they're really loyal. They've been with me for a long time. They haven't, like you know, tripped and done like that. They're really good. So, yeah, I try to shoot them good, I get them bonuses, I get them equity in the company and one of our brands that we got.
Speaker 1:So, yeah, I love you said that, because I think that's true. When you have you can't do what we do travel the world and be away from the computer without people that you can trust, that can run the company. So I think I know you're a generous guy man. I know you for a long time, very generous, and I like the fact that you're doing it. I think a lot of people can learn from that, because your team's going to carry the weight for you, right, exactly, you can't do what you do or enjoy this without that happening.
Speaker 3:And at the end of the're doing it on a Sunday, right, don't get me wrong, but shit never stops man yeah sure, that's what you're saying you got, when you hire, like I hire people based on character and if I can trust them, I don't care about skill, so you know that shit can be taught. Yeah sure, I never hired. I hired. He came in asking for these crazy numbers and stuff like that. It was like, okay, cool, I'll pay him like seven, eight grand a month or something like that or whatever. He couldn't perform at all. He kept saying, well, salesforce, we did this, but you're not at Salesforce. Yeah, man, it was bad. But yeah, I just hired a guy with loyalty and character. Right now my team's still around. So, yeah, I give them equity in the company. So they feel like you know, they got ownership. So now when I'm aware to take care of stuff, they feel like, okay, cool, this is my company, so I want things to go right extra mile for you.
Speaker 1:So I think a lot more people got to look into that. Yeah, yeah, yeah. Having their employees not just be employees but become partners.
Speaker 3:Yeah, exactly yeah that's where it's at. Yeah, so everyone who owns a certain department in one of our brands, we give them some equity in it. Yeah, that's right, so they got. I own the credit department. This is part of my company, so he'll get this shit right. The people he hired up on them like that. So yeah.
Speaker 1:All right. Last one we got to talk about this man. What is it Fucking? January 2023, vegas, that party man, that shit is still good. You had two of them. You had to say there was one the year before, that was nuts. This one was you had people coming from the sky with fucking $50,000 bottles of Dom P. I'd never seen it and I got there late. I wish I got there early, man, I got there. It was like you were like round seven at that point. Oh yeah yeah. But those last three rounds were insane. I got footage. We got to put it on the show.
Speaker 3:I can't drink how I used to, though. Oh yeah, yeah. But yeah, I mean, that was crazy. Yeah, that was crazy. I was like in the camp Lejeune days. I think, yeah man, oh Lejeune, yeah man, like we were doing. Man, what kind of numbers. Six figures a day, what was it? Yeah, almost a quarter mil, almost a day, every day, every two days, like that. The all-profit because we had SMS traffic. Yeah, man, it was like those days were insane.
Speaker 1:With the wonder man. You were celebrating hard man. I'm glad to be part of that man. That was fun man. I'll never forget that. And hey, you got to do it once, right?
Speaker 3:Life is short, yeah that was good to it, cause also I made some deals and after crowd oh, we've seen you at Vegas, we have you know I told my two uh, two, uh uh 12 buyers no, I made the money right back within like two weeks. That's amazing, you know, and um, that sounds crazy.
Speaker 1:We're going to show some footage, man, if that's okay with you Put some footage on there.
Speaker 1:That was nuts, that was a great time. But, rod man, I mean I would tell everyone here, follow him on social media, follow his stories. I mean I think that you're a true American success story. The way you grew up, humbling beginnings and that thirst for hunger, that hustling mentality, I think it's. I can't wait to see where you're going to continue to grow, man, and it's just great that you let people see that Again. The good, the bad and the ugly. You just say I lost half a million dollars. Right, I made a quarter million today. It's all part of the journey. Man, I talked yesterday. I spoke here in Puerto Rico. Listen, I was a rocket ship, but I was like this too. I had to make painful decisions.
Speaker 3:Now, yeah, I know yeah, like you know, it's just money, it's just paper. You know, like you know you can't get attached to it. You know the shit comes and goes Like you know, like you could be up six figures today, you probably lose that shit by tomorrow in the campaign. You know you can't get attached to it. You know that's why I learned the hard way, because I'd be like oh and shit, but now it's like it don't matter anymore. You know.
Speaker 1:And I think that's the maturity point. That's just happened to me too, and not just with this business but with trading man. I'd be all pissed if I lost five or 10 grand in a day and, like the other day, I lost like seven grand or something, but guess what? I made 20 grand as other shit, and I think when you hit that point, that's when shit really starts to change.
Speaker 3:Yeah, sure About the whole the party stuff in Vegas. A lot of people thought that was like, oh, I'll scale Medicare. I didn't even fuck with Medicare that year at all. You know I was like, really, really, I'm still doing TORS now, but I was really, really deep into TORS. You know I had fucking lawyers why. You know it's not info. Yeah, like it go out. You know this time I'm touring. You know this time I'm coming out. You know that's prepared. You know to start getting data and stuff like that cool, I'll run a campaign six months ahead of time. You know I'll get all the data in. I'll, you know, like round up and all that kind of stuff I collected throughout the whole six-month span. That's awesome, man. Yeah, Taurus, we got to be in and out.
Speaker 1:We got to get there early. It's like peaks and valleys, for sure. Yeah, yeah, yeah. Well, ron man, play guys. He dropped a lot of knowledge. Follow him online. We're going to put links. Black Jet Setter man, I'm pumped up. Thanks for making it. We're going to see more, ron. This ain't the last night. Yeah, yeah, for sure. Good shit, my man, thank you. Let's fucking go. Get ready to level your shit up with the LFG Show. We travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts to top athletic and celebrity doctors. We've got it all covered. We're talking to guys with cash in for billions, with a, b, and the best thing is, we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey. Hit the subscribe button, drop a like, leave a comment and let's fucking go.
Speaker 2:Thank you.