The LFG Show
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The LFG Show
Unlocking ROI: Denys Gonchar on Solar Marketing, Lead Gen & More
Ready to take your e-commerce and lead generation game to the next level? 🎯 Join us on The LFG Show as we dive into the dynamic journey of Denys Gonchar, an industry legend whose career spans from the early days of solar marketing to today's cutting-edge lead generation strategies. 🚀
Denys breaks down the essential differences between these fields, highlighting why short-form content is a game-changer for lead generation and why sectors like auto and solar offer unparalleled stability and ROI, with fewer account shutdowns and steadier returns. 🛠️💡
But that’s just the beginning! Learn how mastering the art of Facebook ad comment management can skyrocket your conversion rates while slashing CPC and CPM. 💬📉 We’ll explore creative traffic monetization techniques, including redirect scripts and niche verticals, all enriched with insider knowledge from top experts at a recent Mastermind Club event. Specializing in specific niches? Denys makes a compelling case for it, showing how it can supercharge your marketing results. 🌟
Networking is more than just exchanging business cards—it’s about building powerful, lasting relationships. Denys shares the unique advantages of attending intimate events and living in bustling hubs like Miami, where the industry connections are as vibrant as the city itself. 🌆 And let’s not forget the financial wisdom: from investing in appreciating assets to maintaining consistency in the ever-volatile world of social media marketing, Denys offers advice you won’t want to miss. 💰💼
Plus, get an insider’s peek into the electric atmosphere of Colombiacon, where Denys drops actionable insights that can revolutionize your business approach. 🎤🔥 Tune in and arm yourself with strategies designed for long-term success! 💪🎧
Shoutout to our sponsors over at Ringba 🐐
Get ready to level your shit up with the LFG show. We travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts to top athletic and celebrity doctors We've got it all covered. We're talking to guys with cash in for billions with a, b, and the best thing is we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey. Hit the subscribe button, drop a like, leave a comment and let's fucking go. Boom, we're here. Last day of columbia con medellin, I'm with dennis ganchar. This guy's a fucking legend, been doing big things in both e-com and lead gen. Just an all-around great guy. I've been wanting to have you on the show for a long time. I'm glad you're here.
Speaker 1:Thank you. Thank you for inviting me.
Speaker 2:Let's get this shit going. Cheers, bro, we got a Columbia Con-themed margarita cup here. Get off, let's start this shit off with a bang. So we've known each other for a while, right, we met at Geek. Out I think it was 2020.
Speaker 1:We've known each other for quite a time.
Speaker 2:For a very long time, yeah, and when I first met you, I was starting to really ramp up with solar and you were doing solar. There weren't a lot of people doing it back then, man no that was the golden days of solar for sure.
Speaker 1:That was the golden days of solar for sure, and that was I think that was actually when I definitely switched from from e-comm to solar and auto. Yeah, those are the good days, got it.
Speaker 2:Yeah, you had told me you had to use an e-comm and the thing that geek out back then it was more like e-comm centered. There weren't a lot of lead gen guys there.
Speaker 1:So I was like surprised and happy to meet you. Still a lot, a lot of great heavy hitters there and you know it's a lot of great information. Um, it's, you know it's cross applicable, a lot of this, this strategies. You know, like just even like columbia con today. You know, we talk about calls, we talk about vsls, nutra, you know, but hey, media bank on tiktok, facebook, youtube, you know it's all, it's all the same stuff.
Speaker 2:So for sure, and that's what I like about talking to you. You're, you're an OG. You've been doing this for a while.
Speaker 1:You're not, you're not you're not two years or something.
Speaker 2:Yeah, eight years, and we were talking on our ride here about you did the transition. How do you transition from lead gen to e-comm successfully and what's your advice on that, or vice versa?
Speaker 1:Well, so, like, think about it this way like e-comm neutral, so anything that a person has to go and put in their credit card, they're going to be like slightly hesitant. It's not, like, you know, like this, it's you got to warm them up to it. You got to create that, like you know, emotional kind of value for them. You know, and it's going to be an impulse purchase, you know, but your funnel, your creative, your landing page, they're probably going to be, uh, like a longer format. So you'll probably have a video like maybe six minutes long, you know, when in legion it's going to be like max two, two, three minutes, maybe right, um, or like landing page. You know, like in legion, it's a lot of. It is just, you know, headline like two paragraphs and then click here when in like e-com, you know it has to be like a way longer format to warm people up to it. So it was definitely an easier switch to answer your question because, yeah, because it was a lot less. You know work to, you know create, make, creatives, um, but this the strategy is still there because, um, it still kind of follows same psychology. You know that the psychological journey you take personal, it just legend. It's going to be more like impulsive and they're not. You know they're not paying for it, you know, directly through their credit card.
Speaker 1:So it's way easier and yeah, that switch was pretty good actually at the time and, honestly, the biggest thing, the reason why the switch at that time is because with affiliate e-com, for whatever reason reason, accounts would end up going down and it would be like okay, I'm running 20, 30, 50 accounts and it's like shit, just BM just went down, 10 accounts went down or this got, it was just never ending thing. And then when it's running like auto and solar, it's like, oh my god, I can run it and accounts not and solar it's like, oh my God, I can run it Like and it comes not going down, you know like and it's still a really good ROI. So, yeah, that was a. That was a pleasant switch in the moment.
Speaker 2:Yeah, and you've done it successfully. We're talking the way here about long form versus short form. You know how one better for one, one area versus another. Can you talk more about that as well? Yeah, area was another.
Speaker 1:Can you talk more about that as well? Yeah, so, of course. So listen, um for like I mean I kind of already mentioned that so anything to do with legion. Actually, for legion, I tested both long term long form and the short form. Creatives I'm talking about landing pages and uh videos and I split tested it and short form actually works better, um, than long.
Speaker 1:For you, like, you don't have to hard sell people on putting in their you know their information. You just kind of have to be like problem solution. You know, right, maybe throw some testimonials in there, create some scarcity, but you also use those tactics in e-com, but it's still like you don't need to hard sell them on. Yeah, like in the end, when, in you know having somebody trust you, you're going to need to spend some time with you, right, like in order to give you their credit card information. Yeah, so that's why long form definitely works way better for any like gadgets, like you know, affiliate gadget offers, for example, or even Nutra. I mean those VSLs, dude, like those VSLs are like 40 minutes long and then what happens after? Have you ever I don't know if you ever tried to go through one of those?
Speaker 2:funnels no, I never go through. I'll get after five minutes of out man. No, I did though.
Speaker 1:Because I love dissecting that stuff. And so what happens after 40 minutes to an hour of the VSL? The upsell is going to be another 40 minute VSL, wow. The second upsell is going to be another like 15 minute VSL and the third upsell is going to be a long form landing page man. So they're stuck on that funnel for two plus hours. I never knew that and that's why it works. Yeah, you know, that's why they get like 250 bucks AOV on those products that you know start with like $69. Man.
Speaker 2:So yeah, that's incredible and you were also talking about, you know, using your tools correctly comments all this stuff like stuff that I never freaking thought about because I'm not really in that world yeah so look as an affiliate, especially new affiliate it's going to be tough out there, right, and you have to think outside the box.
Speaker 1:You have to get creative. You know, the hard truth is and I hate to that most of the time, like if you run through a network, you will have to break some rules and go aggressive, because otherwise, 90% of the time, if you're just going to run about it because it's not going to work Because but then you know again, think outside the box, right, yeah, how can you monetize, how can you add more revenue, right? Well, one way is basically just go direct with whoever the offer owner is. You instantly just gain 20% extra, because that's probably what network takes anyway. And then you talk to them. They're people, they want your business, right. So negotiate better deals and negotiate better payouts. Maybe try GPC things like that with them.
Speaker 1:But any business is a relationship business at the end of the day. So you kind of have to master your networking skills and apply them and thinking outside the box, you know so. But now this is one way, right, to add revenue, basically, and go, because cleaner is always going to be more sustainable and better in the long run. Plus, if you're going directly. You're like, with the off the offer owner, for example, whether it's Legion or a brand, for example, right, you're actually going to create a enterprise value for a company because, like, if you go, for example, with big Legion buyer, right, you have a contract with them. That contract has it's an asset to your company. Now, when you're, you know otherwise you're just arbitraging. Yeah, and there's not really any. You know, business value in arbitrage, yeah, it's all so up and down so volatile, yeah, exactly.
Speaker 1:So then, another way you can add revenue. It's something I figured out like 20, probably like 2020 or something, and I realized how much freaking revenue I lost by not doing it before. So it's comment monetization, so like, for example, like on Facebook, because that's what I've ran past eight years, so I know it's like back of my hand. So one thing you can do there is like a great software. It's called Napoleon Cat. I have no affiliation with them, so I just use them, that's it and pay them money.
Speaker 1:But one great thing that you can set up rules to auto reply to your basically your own traffic, right? People are going to comment on it. Reply to those comments, right, and you reply to like hey, to find out more, click here. And it's going to comment on it. Reply to those comments, right, and you reply to like hey, to find out more, click here. And it's going to be the offer. So that works well. It worked extremely well. Well for refi, insanely well. Uh, it worked insanely well for loans. It works great for that funny story. How this started was actually um, I remember like it's was like Friday night and me and my girlfriend were just sitting there.
Speaker 2:Hi, suzy, what up Suzy Suzy Boo.
Speaker 1:We're just sitting there and I'm like yo, so like where are we going for dinner? 20 minutes passes by, she's still on her phone. I'm like, hey, so where are we going for dinner? She's like you read those. And I'm like, yeah, I'm like, do you like? When you're on Facebook, do you like to read comments too? She's like, yeah, everyone does. I'm like, wait, I don't.
Speaker 1:So I went and went through my ads and I'm like, fuck, I wouldn't trust myself, like if I saw my own ads. This is like like people talk all sorts of stuff in there and I'm like, oh my god. And then I was like, okay, I gotta like get on that and filter it. So by doing that, it actually I've noticed, okay, first of all, much better conversion rate because there is no dirty comments anymore. Number two, it actually lowers your cpc, cpms, because it's more um, I mean there is more click-through rate, again like there's better engagement there. And number three, when you're replying to your people that comment on your you know sponsored posts and ads that you run, it's a meaningful engagement and Facebook matter. It's all about meaningful engagement. That's like their motto, basically, like they want people to meaningfully connect on that platform.
Speaker 1:Right, and if you, as you know, as an affiliate, but as a page, a facebook page that's running the ad, is engaging back with people that comment on it, it naturally is going to help your um like lower your cpm, cpcs and by replying and obviously like look, it's it. It's not going to work. If you're running like thousand bucks of revenue a day, you know like you'll you might get some conversions here and there, but if you're running a lot of traffic, it's, it's a no brainer man. There was, like the year it was I mean like half a million dollars free money. Wow, just from comments, wow, serious shit, it's in. Yeah, that's when I was like, oh my God, why didn't I do it sooner? Yeah, and you know it works great. It works on gadgets, especially for some reason during holidays. Like it works in Legion verticals very well too. So you know, and that's another way to add like revenue back to your business um, back to your business, you know, and kind of make up for those margins.
Speaker 2:Yeah, and the algorithm it helps. With the algorithm, they recognize that.
Speaker 1:Yeah, like because you're actually engaging with people.
Speaker 2:Yeah, and I love that you said it, because there's so many crumbs we leave behind in our you know, as a media buyer, as a business owner. How do you harness some of that Right here's?
Speaker 1:here's. Here's another way that you can do it. I mean, you can literally. You know, like, for example, like you're running traffic to one offer and you know people go to, let's say, you know, watch the video, they go to a landing page, right. Let's say, landing page pre-qualifies them, right, and then they go to either dial the number or go to the offer page, which you could do. You could also just simply add the script that will redirect that page. Wow, offer page, which you could do. You could also just simply add the script that will redirect that page so the page stays open. It's just, you know, the new offer is going to be the new tab, but you can literally put in the script that will redirect that page to a listicle afterwards.
Speaker 1:Let's say, right, and then there's going to be some revenue that's going to come in there because you already paid for that click, right, and you're only going to monetize it one way, if you send it to an offer. But then if you actually, you know, add some more stuff to it, you know that offer people like same way as upsells, right, if you were just selling the product, you would just sell that product, but if you offer something else, somebody else might buy, right, your AOV goes up, so that's another way to add revenue. So you just got to get creative there, you know, got to think outside the box. You got to treat it as a business because at the end of the day it is a business and then you're going to have those ups and downs.
Speaker 2:So when you're hot you got to press the gas like a gambler. Shit is good, you know. Double down, do whatever you got to do, because you never know you might lose a very much, uh, your classic affiliate.
Speaker 1:But I, I'll go where the money is and I'll find a really good offer. Or maybe partner with somebody and, um, I'll just hammer that offer here, you know, and scale the crap out of it. Um, yeah, and that's, that's a good way, because, like, if you especially like, for example, like if somebody's new um in this industry, they, they're going to have a shiny object syndrome, you know, going to go there, there, there, there, there. But the reality is, like you can just it's best to have, like, if you're like one person, it's best to focus on just one thing, you know, and just kind of crack it and maybe even hire somebody to run that vertical and then move on to the next one. But do one thing at a time. Don't do like 10 things, you know, because then the chances are you're just going to dilute your attention and dilute yourself.
Speaker 2:Yeah, and we're here. We're here at the Mastermind Club of your kind, right, and that was one of the big themes here. I mean, we have Ankur he only focused on flight calls, right, and he's with vacation and hotels, whatever, but it's all really the travel vertical, right. We had the guy here doing Nucho the Athletic Greens 200 million a year in ad spend, right. Crazy shit like that, Rob is awesome.
Speaker 2:Yeah, crazy. Did you know about Robby before this? Surprisingly, yes, wow, that's crazy. No, I thought that's what I like about it. There's people here that you don't find at the shows that we're here and, like you, you pick their brain, you get some information. It was just fucking crazy, but exactly goes to what you were saying. You know, going deep, don't get that shiny object syndrome man. Yeah, absolutely.
Speaker 1:And then you know, and going back to like, going more like, look like you can also. Let's just say you, there's an offer, you cracked it right. If it's a new offer, not many people are running it. If it's through a network, let's say, reach out directly. You know, reach out directly to the offer owner and just be like, hey, I have the capability of scaling the crap out of it, but I want it to get private, so I don't want anyone else competing with it and you can do that. You know that's another way to be again a good businessman, a good business staff, and be open-minded to it, to like different ways of doing things. You know you can also just and this is I've actually seen that happen before where a lot of people like will have great brand, let's just say, even on Amazon, right, and they're crushing it, but maybe they hired because there's so many just you know crappy agencies out there that charge 20% of ad spend, you know and whatever, but in reality is they'll make branded ads. They don't understand direct response.
Speaker 1:But if you do get that part direct response piece very well, you can find those brands that perhaps doing well through organic channels, but maybe they never be able to crack the. Maybe they never been able to crack the what's called paid direct response channel. So what you could do is just reach out to them and just be like listen, I think you have a great product. I'm pro direct response. Here's my status. Here's what I've done. Why don't we do this? I'll fund my own money and run traffic to your page. I'll make creatives and everything. So run the business as an affiliate. But if we hit certain milestones, you'll give me equity in your company, and that's one way another way to build a business, and some people do that that's huge, right.
Speaker 2:I want the audience to rewind that part because that's fucking huge where you said the creative deal structuring yeah, that's outside the box, right, that's what most people just want to run CPO or revsure or whatever but you're looking at a way to get more. Get more meat off that bone is what you're saying.
Speaker 1:Yeah. So you know it's very up and down again, but unless you keep evolving and thinking outside the box, nothing stays like this in life it either goes up or it goes down. And which one are you going to choose? Yeah, but don't stay consistent. Yeah, for sure I mean stay consistent, but don't stay on the same line. Yeah, for sure I mean stay consistent, but don't stay on the same line. Don't put up. Yeah, Just keep pushing and pushing it out.
Speaker 3:Yeah, Age data. There's only a few months left of this. A lot of different ways to monetize data. Data is a very broad term. There's a lot more money in it. You already spent the money. Let's just say it cost you $10 for a hundred thousand bucks and you might not get paid by your advertiser. What if I can get an extra 50 cents dollar, $2, $3 per lead in perpetuity? What does that do to my marketing campaign? What does that do for the stress of the profits of my company? A percentage or two at those kinds of numbers are huge as moving the needle. So for us, what I love about age data, the hard part's already been done. Now it's just a revenue left for your company. What would the extra 10, 20, $30,000 a week do for your business? All of our big partners are making hundreds of thousands, if not millions, a year with us. They're never going to have this gold rush again.
Speaker 2:That's great, that's all great information. And this this fucking past few days was great. I mean just hearing people, guys like you have been doing this. I mean obviously you learn, you know scale fast, fail fast kind of thing?
Speaker 1:Yeah, absolutely. And you know, to be honest, I mean, look, we always as media buyers, we always have like little masterminds, kind of mini masterminds, different Skype, telegram, whatever groups with our buddies, friends, that we exchange information and everything. But this is a great event in person, number one, where you know it's just straight up, only media buyers, right. It's a good bonding experience. You know, it's not like going to ASC where there is just lots of stuff going on.
Speaker 1:You know small, small small need group and it's easier to establish those bonds with people you know and trust each other in a setting like this, and actually you know, as media buyers, and it doesn't matter again, like it doesn't matter if we do calls, leads or, you know, neutral or eco gadgets, whatever, we're still utilizing the same traffic channels, right, we're still paying traffic, we're still running YouTube, whatever Facebook, and we still have the same problems, right. So you can sit there and solve it yourself, or you can have 25 brains in a circle, yeah, brainstorming that problem, and we're going to get way further that way. Yeah, as a community.
Speaker 2:And what I liked about yesterday. Someone would say something and then it's like a light bulb on popcorn we want to pop, pop, pop and this guy says this. This person says, oh, I have that same problem and it was just amazing, it was beautiful to watch, Like it was organic right, and it's such a beautiful feeling to see that happen.
Speaker 1:Yeah, and to be honest, look honestly. If it wasn't for, I think, my friends in the industry, you know other affiliates and I don't think I would ever make it. You know, it's.
Speaker 1:you can't just sit there and by yourself just figure things out. You have to socialize. It's a great way to like. You know, sometimes you sit there and ponder an idea, but then and it just doesn't come to you, and then you literally start sharing that idea with somebody out loud and it just clicks in your brain. Yeah, so that's just one of those things.
Speaker 2:Yeah, or you hear it from a different way, or like it's just crazy. Yeah, it's somebody else's perspective. Yeah.
Speaker 1:Or maybe they already had that problem. They solved it. Yeah for sure, which usually is the case. Yeah, you know there's a problem. Somebody probably already solved it you just have to find that person.
Speaker 2:Yeah, I talk a lot about collapsing timeframes, right, right it's, there's a lot of out there, but your time, you can't get that time back. So when you get with a group of people people that have experience, have done that's that, made fucking mistakes, but learn from the mistakes and you put them together in one room. That's all time collapsed.
Speaker 2:That's very, very very powerful, that's a beautiful man and that's great. So you know we're talking about different shows like what, what, what is? I feel like you've um, I mean you go to a lot of of different shows, right, and like what's the one that you feel like you get the most benefit out of, because there's so many of them out there? I mean shows?
Speaker 1:I wouldn't call them shows, I mean it's just Conferences, yeah, whatever.
Speaker 1:Look, every conference I go to, I'm pretty much probably going to see the same people. Yeah, number one, number two I consider vast majority of them my really good friends. You know I genuinely care about these guys. You know they're genuinely my friends and you know we have very similar personalities and it makes sense why we're friends. So so I actually go to see my friends more so, and then obviously it's it creates certain masterminds out of it. You know, perhaps some business relationships and stuff. I mean to answer your question. I wouldn't say that there is like one favorite show. It's just the matters who you go with, right?
Speaker 2:So yeah, yeah, I see so many of them. Man the masterminds everything and you're like I mean, you love what you do right and getting together with everybody. That's how you help. You have is what it comes down to. Yeah, yeah.
Speaker 1:I mean, that's, it's a networking business man, it is. So you have to network Absolutely. I mean, I don't travel nearly as much as you. You're like in two places at the same time, I don't know how you do it.
Speaker 2:Yeah, it's awesome. So we're both in Miami, right? I mean, I know you were in up like Northern Miami, delaware area. Now you're in Miami, man, how, how's that benefit of you? How's your benefit, like? I feel like Miami is great for networking. It's just fucking fantastic.
Speaker 1:Well, I just slid them off like three weeks ago, but I mean, I lived there, you know before, just bought a condo there just recently. So, um, but environment be, yes, there's a lot of awesome people. I mean you, there's like a bunch of guys that were here, you know from miami. Yeah, like a lot of my friends are there and uh, you know, see, it's it's it's easier to find more people, whether it's media, buyers, business partners. You know it's it's faster and there is. Then, therefore, there is more uh, recoil, yeah, and it's good. Yeah, like you gotta stay dynamic for sure lots of dynamics.
Speaker 2:I love it. I feel like it's easier to penetrate the social networks there too than it is like in new york with like old money and all that stuff. It's like it's more, it's tighter to get in there.
Speaker 1:You know, yeah, I kind of got sick, sick of my neighbors being like you know that's crazy.
Speaker 2:So another question obviously we have a lot of different people already watching this. You have some people who have been doing this for a while. You got some newbies coming in. I feel like this is a very this past, I feel like e-com's been a little different. E-com's been a little stronger than Legion. Legion's been all over the damn place.
Speaker 1:Yeah, well, so look, everything is cyclical. Yeah, you know, I like remember like again, there's a solar was like big, auto insurance was big. Now it's sort of coming back. Um, you know, then like refi, when interest rates were like near zero, refi was huge, you know. So everything is cyclical. Same with e-comm. You know e-comm like like q4, I think it's like 70 of their business. Same, as I'm pretty sure that in like vsl. So diet is a big product, for example, right, q1. Uh, new year's resolutions, you know people want to lose weight. Yeah, so q1 is a huge. That's when you know vsl networks make a lot, of, a lot of their bread. So, yeah, I mean, like I said, it's just gonna go where the money is in the moment and yeah, so.
Speaker 2:So when do you know? I haven't found too many people doing both at the same time, but when do you know to make that switch? You know, following the money, there's always a lead gen, there's the monies in, there's people who use your crush like auto right and then it fell out of favor and now it's coming back right. We're seeing that people use your crush and ACA like all fucked up right now. But like, when do you know to make? Yeah, when know when to make that switch?
Speaker 1:Man. I mean, you're going to start hearing stories and you're going to kind of like, if you keep pulse on the industry very well, which you should, as the business owner in general you should always keep the pulse on the industry and know what the hell is going on, what people are saying, where the trend is shifting, and you're just going to try and be ahead of the curve. That's really the key to it.
Speaker 2:Yeah, what you said and you made me realize something. That's another reason why I travel so much. It's true, because shit changes so much. But when you go, when you're in these circles, you're in these rooms, you see, you hear you can get ahead of the trend. Is what you can do. You see where the money starts to flow Like? Is what you can do. You see where the money starts to flow Like dude? I used to fucking cross this vertical, but like I'm starting to see some shifts here, I'm starting to pivot a little bit. You can pivot a little quicker. I think that's how you get your edge right and that's what I realized is true.
Speaker 1:That's when you go to these after parties or we're at. That's what it comes down to Like. For example, if you're like a new, new, new, new newbie media buyer, my best advice would be go media buy for somebody. I mean, that's kind of how I started. I joined John Jason Great guys. You know Pete Kell. He taught me a lot. I freaking love that guy and like it went like this right when before there was like two years to try to media buy and it just it was just kind of like no matter how many events I'd go to, it would be there like shaky. So, yeah, like just go reach out to people and they're doing well, reach out to me, reach out to you, reach out to somebody else, see if you vibe with them and go media buy for them. You're going to get so much further in like in your, in your journey. You know you can always go on your own and you know do whatever, whatever. But um, yeah, that's probably the easiest, smartest thing to do for somebody new.
Speaker 2:That's a great answer and that was really the question.
Speaker 1:I was trying to get to. If someone knew getting into this, what would you recommend? And like, think about it, Like, like people, like like me, like established affiliates. They already have relationships and presence, presence in the industry and they're going to have way better deals than some newbie affiliate is going to come in and get. Yeah, yeah, that's how you accelerate time.
Speaker 2:That's awesome advice. No one said that on the show. You got to learn through experience. How do you get experience? You pay your dues, I mean, and you get paid too. You get paid, you learn. You might get paid what you think you need, but you just fucking you guys fucking learn, don't worry about it. Learn and then the money will come, and then you create value as a result.
Speaker 1:I mean listen you can't just solely like focus on money. You have to focus on what you're good at and excel at it, and money will always follow it Like 100% of the time. Just trust the process. Yeah, trust the process, trust the process.
Speaker 2:Baby, I love that You've been doing this for a while, right? Many, many, many years, different verticals, different product lines. What's the biggest lesson you've learned?
Speaker 1:If there's one big thing you get to, like you're writing a book, hey, this is the lesson I learned Test more things, I guess, maybe that would be the only thing and try to build out a team. I mean, again, just try to like be a good businessman, I guess, and not just don't just look at it as just just the affiliate and just fly by the seat of your pants and like kind of like, you know, live day to day. Um, okay, actually you know, even beyond that, here's a not, not, it's not a lesson, but it's more like an advice. Like, when you hit like a really big campaign it's one of the best advice I ever got um, when you hit like a good campaign, don't feel like it's gonna be always like that forever and start spending money like that. Be frugal. It's it, it's. It's a great thing to be frugal and, um, you know, because you don't need to stroke your ego. You know, you gotta approach it as a businessman, right, and you have to.
Speaker 1:As a business owner, you have to manage your finance as well. If you don't manage your finance, you're screwed. Goodbye, you know. So, yeah, definitely have to have a strong, you know finance control and not get cocky and not think that this is going to be like that forever, because everything goes up and down. I mean, look, I had, I had months when I make half a million dollars take home, and then I had months when I lose 10 grand. And you know, I'm not. I don't live like I'm poor, I don't live like I'm rich, but it's just kind of like yeah it goes back to what you're saying earlier, instead of this up and down shit.
Speaker 2:It's consistency, right? Yeah, try to get as consistent as you can be. Yeah, that was a great answer, by the way, and especially in our industry, especially with social media and the definition of success, right, it's like and like.
Speaker 1:I was having like during the mastermind. You know like I love what Anker said. You know flight calls. So he pressed upon the fact of investing. And you know, be smart at investing and kind of like, just take word and profit approach. You don't have to try and be smart and like freaking trade things and go crazy with options and features and think you're the smartest guy in the room Because you know, as affiliates we're kind of an adrenaline junkies, you know. So I'm sure we're going to be drawn to like freaking big day trading and all this other shiny objects. But the reality is just throw some like you made some money, hey, put them in a stock market, put it in like some etf spy, doesn't matter, just let it sit there. You know, don't even look at it. You know and it's, it's gonna, it's gonna pay. Basically you, that's, that's how you build wealth at the end of the day.
Speaker 2:Yeah, that was great advice and I want to get him on. He's a little camera shy, but he was fucking when he said that. Wow. I love that he went that way, and that's a beautiful thing, it's a solid mindset.
Speaker 2:Yeah, and that's why, said I think it's amazing because no one said that on the show, but it's very true, we all get sucked into that, especially you have a good month, like I've done it so many times, man, you've been, you've been, we replaced with like a you say, hey, chill man, but you know I get I'm, you know I'm all hyper, I got energy. That's one of my strength, but it could also be your fucking weakness when you don't.
Speaker 1:You don't have impulse control, but it's just something that needs the anchor, like what he said. He's like dude, like look at all the billionaires, yeah, where, where are their money? Real estate stocks, right Companies, real estate stocks, stocks yeah, do they have freaking? Do they buy Lambos? And you know, I mean, if know smart, purchase the ones that appreciate the value over time. But it doesn't matter. You know, don't waste your money on depreciating assets. You know, spend your money on appreciating assets. You know, and that's how you eventually you build wealth. Yeah.
Speaker 2:Yeah, awesome answer. I love that and that's why I wanted to have you on this. I feel like you see things a little differently, right, and that's how you get your edge and and you go deep into things. At this mastermind you were talking, you're adding a lot of value with different tools. You mentioned the Napoleon thing. There was so much stuff, so I mean it was great, really great. I'm glad, and you were very instrumental in helping us with this. We met last week in Miami at Soul House.
Speaker 1:We planned this show like two weeks ago. We're like, listen, this is a mastermind. Like we all have to brainstorm the ideas. It's not nobody needs to speak with all. Like, not, not, not, nobody, nobody, single doubt needs to speak with all as a group near the brainstorm, you know, and that creates stronger bond. You know there is nobody stands out, Nobody's better than the other. You know it's everyone's kind of on the same page and that's the beauty of it, you know no, yeah, yeah, that was huge, because I don't know even me.
Speaker 2:I said I was saying I'm gonna speak and I don't know what the hell am I gonna say. Right again, and I can talk for a while, but especially with this audience but us all on a round table. It was like popcorn pop pop.
Speaker 1:One idea another a lot of actionable items, which is what's important, right, because, like, listen, the reality of things. We'll be into conferences and speeches and people will talk and talk and talk and then you like came out of oh, that guy's so great, he went on stage and he spoke, he had the microphone, he's so great. And then, but what, what was actionable from that exactly? You know when, here, and like what the mastermind was like? Well, I don't know, I lost track of time. It was like six hours maybe. Right, there were so many actionable things. My notes are my battery is almost gone.
Speaker 2:I'm like this man. It's crazy. I can't wait to get home and actually fucking do this shit. It's actually actionable things that you can take home, implement and probably make money. That's what it comes down to. So it freaking pays? Yeah, it does.
Speaker 1:Yeah, you're investing yourself, and that's why I said you know, like this, events like this do you need to happen more in the industry? You know, like, not where. Like, oh, let me just throw an event so I look cool and get sponsorship from the networks, they will pay. Yeah, no, um, you know, it has to be genuinely coming from a good place to help each other. You know, and that's what this was, yeah it comes organic.
Speaker 2:I keep saying it was really organic. It wasn't like no one had an agenda. It was like, hey, let's be vulnerable, let's share. What are we crushing it? What do we need help with? And we all talked about it, everyone shared. I was really happy about that. I really was. Me too. Yeah, it's great, let's fuck it to go. We're gonna have a nice dinner, we're gonna go party. Man, we gotta do another one of these. This is a little bit shorter, but this was concise. Hope you guys got your notepads out. You fucking, you know, hit a hit up, dennis man.
Speaker 1:How can people reach out to you, learn more about. Probably instagram is the best way to be honest man what's your instagram? You got an interesting time it's official, oh, but you just have a different one no, I changed.
Speaker 2:So you got like a sexy, like a some sexy name hugh hefner. I don't remember what it was that was a different guy, some shit like that All good, but great man I'm so glad you were here, man.
Speaker 3:This is a great event.
Speaker 2:Good to be on the show. Listen to what he said. Take some notes. Let's fucking go, baby. Lfg fam. We're wrapping up day three, columbiacon. This shit was fucking fire. I'm with Dennis Gontra. This guy's a fucking legend in space. Get your notepads out. He's gonna drop a lot of knowledge, probably wondering why we got these hats on. We were just in kubuna 13 in medellin. The fucking place was on fire. That place was just bro. It was fucking insane. We actually got sweet. So this guy assumed the clothes. Just put the shit on our hats while we're drinking the shot. We're doing like a mini interview and boom, he assumed the sale. I have to fucking buy the hat. They're hustlers, hustlers, man. That's what it is.