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The LFG Show
Transforming Business Through Relationships: Anthony Paluzzi on Mass Torts, SSDI, and Diversification 🌐
What if nurturing relationships could revolutionize your business strategy? Join us as we hop on a subway ride with industry veteran Anthony Paluzzi, who brings over 15 years of experience in the legal and insurance sectors. We explore the untapped potential of mass torts and SSDI and discuss insights from the Affiliate Summit. Anthony sheds light on the importance of forging strong partnerships rather than merely chasing the perfect offer, and how understanding operational dynamics, call center roles, and even hedge fund interests can transform your business.
Next, we venture into the realm of diversification and adaptation for business success. Inspired by industry summits, we share how expanding into verticals like mortgage and home services can elevate your business, despite initial challenges. Discover the value of aged data and how staying informed about market signals and government policies can guide strategic business decisions. We also delve into hiring the right expertise for new verticals, emphasizing the crucial lessons from industry veterans.
Finally, we navigate the complexities of hiring in the sales world and the critical balance between speed and methodical planning for business growth. Learn how scrutinizing candidates' track records and fostering a team-oriented mindset can prevent costly hiring mistakes. We introduce our proprietary tech platform, Ocho, designed to revolutionize call management and lead processing with AI-driven tools. We wrap up with a celebration of community networking and mutual support, showcasing the power of professional relationships and the anticipation of upcoming industry events. Let's level up together!
Get ready to level your shit up with the LFG show. We travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts to top athletic and celebrity doctors We've got it all covered. We're talking to guys with cash in for billions with a, b, and the best thing is we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey. Hit the subscribe button, drop a like, leave a comment and let's fucking go you anthony paluzzi just got a vegan fucking uh, gluten-free.
Speaker 2:Look, she's gluten-free. This was not intentional. It's not, not real. How is it? What's your first? It's not vegan. It was not vegan. I thought it was vegan.
Speaker 3:No, I'd kill myself. Don't do that. All right, let's try it.
Speaker 2:Boom, lfg fan, we're back. Oh, we're doing the pizza Chance, we're doing the show. He's been at three pizzerias in the last three hours. I I've been to two. I've been to like four in the last three days. Man, I don't know what I'm going to do. I've got to pizza it out. But fuck it, we're going to keep it going. Boom, we're back. Anyway, we're going to take the subway. Right now we're going to talk some shit on the subway. Good shit, where's the destination? We don't even know. That's what makes this fun.
Speaker 3:It's coming, it's coming it's perfect.
Speaker 2:Alright, guys, we took this underground, we came to the subway, we're doing content. No one in the industry Is doing content on subways, let alone New York City subway. This is real. This is like I don't know.
Speaker 3:It's rush hour right now, I guess I don't even know what's going on, so I'm with my man, anthony Paluzzi. Let's fucking go home.
Speaker 2:I said this before. He's a legend in the game. How long you been in the game for my man Coming 15 years of following? Follow media group follow media, that's us doing big things, one of the best guys in the industry. He knows this shit. Let's get into it. Man, how was the affiliate summit for you?
Speaker 3:it's good a lot of relationship. Semantic, you know, may not meet a lot of people, but the people you know you really get to just like really with that and strengthen that relationship.
Speaker 2:So we get to kick it we get to have a good time. We had a great day. We had some matches ordered, we had some pizza, we had some breakfast. We did it all.
Speaker 3:Oh yeah, that was good.
Speaker 2:So what's your big takeaway from AAC? What was the vibe? What did you share Biggest?
Speaker 3:takeaway I wouldn't say I came away with a vertical or traffic site. It was more. Just build these partnerships better. It's more and more people are relying on stronger partnerships and scale, rather than just a better offer or a better traffic type. They're looking for those people that are just standby by the scale and so I'm seeing that partnerships have always been strong and always been are even more important now.
Speaker 2:So the verticals you're working on primarily are more legal. Legal is the main thing.
Speaker 3:Legal and insurance. Both of the two things want to grow. That's what we try to bring to most value.
Speaker 2:So legal and insurance right A lot of torts.
Speaker 3:Yep, torts is big. It's kind of slow right now but lots of motor vehicle accidents. We try and build that out in-house to our call center, social in-house to our call center, social security, disability, things like that Torts is going to happen to come back. I'm excited for when that's coming back.
Speaker 2:Torts is crazy. I went through our mass Torts paid park with me in April, yep, seeing that we were trying some Torts stuff out. Didn't really work, but the numbers you're talking about, multi-billion with a, b.
Speaker 3:Oh yeah, lots of money, lots of hedge fund money too, because they see it as a better investment than putting it in the market. So you're going to see a lot more money poured towards a lot sooner than people expect.
Speaker 2:I'm sure SSDI. Can you explain SSDI and then how it works? It seems like that's another great pitch for articles.
Speaker 3:Yeah, ssdi, like it's simple. When you're 64, you now become eligible to receive your social security checks. You've been paying into that social security for your whole life through your paychecks. But hey say, you can't work, can't make an income, you want your social security earlier. What we do is we partner with law firms that help individuals get their social security faster, before the age of 64, typically between 50 and 64, and their attorneys go in court, they fight for their clients and then they take a small piece of whatever they win for.
Speaker 3:That individual SSD's great, it's evergreen, it helps people and it's essentially sponsored by the government. And as long as you're doing things the right way, there's a tremendous amount of scale.
Speaker 2:And you have a call center doing all that kind of stuff too, right?
Speaker 3:With what we do in SSD. We don't really use our call center too much. We don't need to, because the call center is on the other side with the firms, are phenomenal. But if you really want to actually bring, let's say, a lead in from a flow let's say you got data, let's say you got Facebook, whatever that is it's really good to bring your call center to qualify them, get them out to the incline Works great, I love it.
Speaker 2:What's your opinion? How do you like doing this interview on that subway?
Speaker 3:I mean to be honest, I was hoping to see a little bit more craziness.
Speaker 2:Me too, I was only juggling.
Speaker 3:But now I think, to be fair, we're the crazy ones, yeah, so you know, when there are no assholes in the room that you can see, you're the asshole.
Speaker 2:Nothing's ever how you expect it, man. I like this sign right here. That's a pretty cool sign right there, man. So anyway, let's go back to this and what we're talking about.
Speaker 3:What have you indulged in the last 25 minutes?
Speaker 2:What am I what?
Speaker 3:Never mind, keep going.
Speaker 2:Yeah, that's what's going on. Nice shape, by the way, man.
Speaker 3:I try, I try to look good for you.
Speaker 2:I appreciate you, man. So anyway, man, what's your advice to somebody that's been in the industry for a while, because I feel like the last year in particular has been very volatile, would you agree You've?
Speaker 3:been volatile for a year. Sure, in many different ways. Traffic platforms have been volatile, compliance and regulation has been crazy, especially in certain verticals. Some verticals have slowed down quite a bit, some have grown quite a bit, but you know what's my advice to somebody who's like a veteran?
Speaker 2:Someone that maybe they were killing it and they took a big step backwards. I'm hearing a lot of that shit.
Speaker 3:Take a step back, try to take a step back and look around and have more conversations. I often try and have a conversation with somebody in an industry that I don't even plan on getting it to, simply because it gives me more perspective into what makes things work.
Speaker 1:Maybe I don't want to get it to remote services.
Speaker 3:but I can have a conversation with you about what drives bulk services. Maybe take a little bit of that blueprint of what drives it and apply it to legal. Or maybe sit and talk with a traffic source to say we're starting to see X, Y and Z grow. Why is it growing? Because, let's say, there's more attention on this platform. Okay, Well then maybe that steers me in a direction to find more affiliates, rather than maybe do it me or myself. I think those conversations have always led me to the next big thing. I didn't just all of a sudden snuggle into what a vehicle accident. I had conversations, I learned that. I learned what was working. I talked to attorneys, I built my perspective around moral conversations. But don't just try and jump to something because it's hot. You're just going to end up burning time, burning money, building a little bit but not building enough to really get your business to the next level. Step back, observe, talk, take action.
Speaker 2:Great advice right there and I think that's it's simple when you think about it, having a simple conversation talking to somebody, and at least it's a moment to get it going. Anyway, man, it's great we got to do more of this.
Speaker 3:Let me ask you a question. When you looked at solar as a let's call it cut nobody tended industry, did you begin to see the ebbs and flows that led you to think, oh, solar may be on the downturn. I now need to maybe start to diversify myself out of solar.
Speaker 2:Kind of. So what happened back in 2017 or 2018, President Trump was he put tariffs on solar. People were very nervous about it. I'm like, oh my God, he's going to screw us or whatever, but I didn't see. I saw the money didn't get out of solar.
Speaker 4:I said can't comment on it.
Speaker 2:So the industry was run resilient is what happened. So there was a lot of noise in what it was. Yeah, it affected the industry in a certain degree, but it wasn't like a devastating blow. What happens a few years later with the interest rates was something that I don't think people expected. That is usually what you don't expect is what happens. Shit comes out of left field. That's what you have to remember.
Speaker 2:But what caused me to start to really, um, not pivot but diversify was I would go to these shows like a phillips summit elites gone and there were limited solar people there like elites gone. There might be maybe five or seven solar advertisers and I have to make sure I talk to all five or seven. And once I found them, or found as many, like good, I didn't have that much more to talk to people about. I had less, less conversations. I realized, man, I really want to double my income, I need to do other verticals that might be related. So I tried home services. But home services, I couldn't figure it out. But then I found out that, hey, I have a conversation. Some of my solar guys may have been doing something else, like debt or mortgage or something. So then I'm like okay, let's plug into mortgage, because mortgage is homeowners at the end of the day, it's kind of related. So I started buying mortgage data for solar Building a family of countries and then we would try it.
Speaker 2:That it really wasn't my thing, but later on I made it work. So I started to diversify slowly, which helped me out, because years later when solar started me okay, but that came by going to the shows and realizing, hey, people like to talk to me, I'm making money with solar. If I expand on my horizon and start to learn more, hire people that have expertise in that area, I could fucking crush it.
Speaker 3:Yeah, and I like what you said earlier about the tariffs, because I think there's a lot of things that happen, uh like in the government or just society that take 12 months to actually show in our industry. You watch Silicon Valley at the show.
Speaker 2:No, I want to hear.
Speaker 3:There's a scene where one of the big investors shorts Burger King because they use sesame seeds on their buns and there's going to be a big cicada. It's a comedy, it's kind of funny. But there's a big cicada birthing in India that's going to kill all the sesame plants and he's like I'll put in with that, we're going to sort Burger King. Come to find out he made 20 million dollars off of it. But it's like it's funny to watch a stupid as an hour ticket made.
Speaker 3:It's funny to just watch like how to cover me, can say we're going to do this, but we don't see it at all or we may see it later. Medicare ACA we're beginning to see it. Now it's the time where, like you said, okay, let's diversify, let's have these profit-seeking, which is cool. It's more fun.
Speaker 2:It is more fun. Don't always be on your toes. Look at what's going on. Next, anthony Sandrea said he would get on earnings calls for these publicly traded companies in our industry, like Fluid Media, alpha, dms, and he would listen to what they were talking about. So they said they would actually talk about what their moves are, or what they're thinking about doing. He would make moves based on that. These guys got hundreds of millions of dollars. He's going to follow the money, yep. So I thought that was great advice. It's kind of what you're saying, because when you do that, you can see what's going on with the government. These guys are prepared for it.
Speaker 2:You know they're hedging and you got to do that stuff as well, you do something as well.
Speaker 3:Yeah, so every industry has its little canary in the cave, yeah you know, if something's happening. What does that mean, even on an earnings call? If you're selling to somebody in're public and their earnings are down 50%, what does that mean in terms of wanting to work with them? What does that mean in terms of what this means for the whole industry if they're a market leader? So yeah, you can learn so much just by listening.
Speaker 2:Yeah, so true man, think about solar. We got to get out of solar stocks Started creating a year and a half ago, going like down from like 250 to 125. Now those stocks are like at 50, but that's a sign of what's going on man.
Speaker 4:Okay, it's a fallen life, right? Are we getting out, yeah, age data?
Speaker 4:There's only a few months left of this, a lot of different ways to monetize data. Data is a very broad term. There's a lot more money in it. You already spent the money. Let's just say it cost you $10 for a Medicare leave. You make a million dollars in sales. You really only made a hundred thousand bucks and you might not get paid by your advertiser. What if I can get an extra 50 cents dollar, $2, $3 per lead in perpetuity? What does that do to my marketing campaign? What does that do for the stress of the profits of my company? A percentage or two at those kind of numbers are huge as moving the needle. So for us, what I love about age data, the hard part's already been done. Now it's just the revenue left for your company. What would the extra 10, 20, $30,000 a week do for your business? Absolutely. All of our big partners are making hundreds of thousands, if not millions, a year with us. They're never going to have this gold rush again.
Speaker 2:Yeah, it comes down to pivoting man being aware so you can't pivot being ahead of the curve. I listen to him around his calls. I come into the shows and talk to the people, Telling the people we're actually doing it. They're doing it for our success. Like you were saying before, if I'm going to try to get the tour, I'm going to talk to you.
Speaker 3:You've been doing it for years and years, when you're trying to break a new vertical, how do you look at hiring? You look at it as I need to bring in an expert, I need to figure this out myself, I need to do X. You guys, I know you've been not on a hiring spree, but you brought in some good people and it's kind of like oh, what do you expect out of them to help you break in?
Speaker 2:Well, yeah, I mean, first of all, it's like anything, you got a track record right. They've been doing it for a while and they've been somewhere for like a long time and they haven't hopped around. My worst experience in hiring and you know we're salespeople. Salespeople are easy to sell. Salespeople fucking run the economy. We buy, we do impulsive shit and whatever right. So the point is that, especially as a business owner, you want to move fast. What happens is there's so many times my partner and I someone talks sounds really good, whatever we hire them, but they fucking they don't bring any goods. You spend all this money on bullshit. Sure it happens.
Speaker 3:Sure.
Speaker 2:So I found that that happens a lot with the job offers. They'll be at a place here, here, here. That's not right. A lot of times they talk a good game but they don't deliver. So you, it's like a red flag, sure, and you choose not to see it and they're like, oh, I'm more than fucking actually seen that shit. So the deal is, it's not like you're looking to take someone from somewhere, but if someone's happy with their app, they're not going to look to go somewhere else. Yeah, right, so you're treating them right. That's what happens. So sometimes things align.
Speaker 2:So to me, if someone's got a great reputation, they're going to uphold their reputation with you. Well, by the way, we're near. You know, ryan Serhant, yeah, the office is around here. Oh cool, should we go in? You sure won't buy it, that'd be sick. I think it's around here. So the point I want to try and say is that that he's starting $40 million a year, but he's so protective of his fucking brand because he said something on a show where 15, 20 years to build his business but 15, 20 seconds to ruin all that overnight. So you got to have people that are loyal, that are we should cross, hold on, hold on.
Speaker 3:Yeah, we should cross. What we were saying earlier about the hiring part. I like that, and one thing I've learned hiring a lot of people is that I often try to dissuade them. Is that the right word? Yeah, dissuade Good word. Thank you, that's a good word.
Speaker 2:I try to dissuade them right off the bat. I'm going to use that word more later on tonight. All right, you should. Go, maury, I'm going to dissuade you right now and guess what for like 10 seconds, and I'm going to keep my hand on her shoulder like that. Dare me to do that.
Speaker 3:I'm fucking doing it. I think you're nervous about it.
Speaker 2:I am a little nervous about it. I'm fucking doing it.
Speaker 3:All right, do you try not to dissuade them.
Speaker 3:No, I actually try to dissuade them and I try to paint the picture of things aren't rosy? We're going to go through a lot of bullshit. You're going where we push you and we expect a very high bar, but we're also going to celebrate these wins together and we're going to be on each other because I think I don't think there's anything wrong with saying, like your family, but I don't look at winning championships as a family, I look at winning championships as a team, and as a team you got to tell these people hey, tonight we're going up against the Boston Celtics. You know, shout out to the celtics like they're incredible, we're gonna get our asses kicked and if you fuck up, I'm gonna tell you you fucked up and we're gonna learn through it together. So I like what you say there, because it's all about looking at kind of, uh, where they've been and do they have a good track record, and then bringing them in and saying this is how our culture will be. It sets that expectation because I assume for you fucking out here in the street screaming at people, you're ready, you want to go, go, go, get that revenue.
Speaker 3:I'm curious Are people? When you get on an interview, do you interview with people?
Speaker 2:I'm doing less of it. I don't even know how. It depends on the type of hire it is. If it's like a key hire, it'll be a combination of us. Okay, it depends who brings them on. If Ed knows a person, that's history with them. They're like Dave. I like this person. He'll want me to see if I feel the same way than someone else on the team.
Speaker 3:Maybe it depends on the role Domination depends. Okay, so do you like to hire from the industry or from outside the industry?
Speaker 2:I don't know. Recently it's been from the industry. Maybe that's an issue, I don't know. We haven't been the best at hiring, but recently it's gotten way better. I wouldn't say that's an issue.
Speaker 3:Yeah, it's just. I don't want to call people numbers, but it is a numbers game. I've always had success hiring from outside the industry, because you give them your playbook, you let them build, but then if you hire from the industry, you can find those people that are like listen, I have my own playbook, but I'm happy to adapt to your playbook. It just makes it more difficult. Like you just hired Carly and it sounds like you guys are kicking ass. Yeah, and that's great, because it's hard to find those people that say I have my baggage, it's cool, not bad baggage, but I'm going to take your baggage, we're going to do it, the connection holdings way and that shit. So I just want to hunt attention.
Speaker 2:No, I agree, At the end it comes down to time, and I think that's been an issue as to why we made so many a lot of mistakes. Moving fast is great. Sometimes you got to slow down too. We have a CEO that he's more methodical. He takes. He slowed us down a good bit, but I think, with the stage that we're at, that's what we need right now. In the beginning you got to go really, really fast. You got to hit the revenue. It doesn't matter what you got to do. You got to break shit and that's okay. But you can't keep running that way to get to the next level. You Now. We have the team members, we have the COO, we have the CFO. We're legit. Sometimes it drives me nuts because I want to get from point A to point B fast. I walk the walk fast, I talk fast, but you got to slow down sometimes too, man.
Speaker 1:That's why there's subtitles on your videos, by the way.
Speaker 3:look at this building right here.
Speaker 2:That's a crazy design right there. That's a really crazy design.
Speaker 3:Yeah.
Speaker 2:I. Oh, and that's the World Trade Center. Yeah, freedom Tower, hell, yeah, yeah, it's Canal Street. Man, this is where we can buy really cheap leads. Buy cheap leads. Yeah, you get the counterfeit leads over here, bro, you guys having an issue with that like fraudulent leads?
Speaker 3:Well, we don't do a lot of leads because we're more call-focused, but really the only things that we I wouldn't say we deal with. I mean, I've been doing it for so long that I can easily tell if someone's being coached and they don't even have to say anything. It's not often. Somebody's just so ready to buy and it's just they're not. That you can tell if someone's just yesing their way, like you've been in a conversation where you want to get out of it, you know, yeah, yeah, yeah, yeah. It's kind of like that on the phone. It's like you've been in a conversation where you want to get out of it. Yeah, yeah, yeah, yeah. It's kind of like that on the phone. It's like, wow, they don't even. It doesn't even sound like they're listening, but they're saying yes to everything. Or every call is just it's got too much of a, the conversion rate's too high, or they may have a conversion rate that's too low If I'm running Google search on MBA or if I'm running MBA on Google search, the other way around.
Speaker 3:It's a very expensive vertical and I know that those calls are going to cost a ridiculous amount. If I'm paying $75 cost per click, for example, a cost per click on a good day, converts one in four. Let's just say that One in four cost per click on a call only out of the MBA, I'm at what's that? 300 bucks right now, 300 bucks for a call, that's not bad. But if all of a sudden I'm spending, hypothetically, $300 per call and the results are coming in and I'm a publisher and my revenue per call is dog shit and I'm still sending traffic through and as a marketer which I know because I'm a marketer I know how is this person still running? If they say they do Google search, I know how much it costs and their results aren't good right now. What am I missing? And then you go back to the call report and you say there's something weird here.
Speaker 3:Then you do an audit. And you do an audit respectfully, because someone could just have very good traffic or cheaper sort of traffic. And I'm very blunt, I'll be like, hey, listen, I want to do an audit and the reason why there's an audit is because the conversion rate is very low or there's something else going on that's leading to this. I don't want you to think we're pausing you or turning you off, but would you mind just sharing some of the ad creatives and all that Because, at the end of the the day, the affiliates are doing all the heavy lifting. And and we're talking about broad because we do media buying internally and affiliates but we're talking about we're not going to fraud ourselves.
Speaker 3:So, talking about affiliates, um, it's just being respectfully curious with what they're doing. So, outside of that, um, it's just making sure you, you know what to look for. Like you listen for transfers is there? They say it's just making sure you know what to look for. Like you listen for transfers. They say it's inbounds but it's transfers. Listen to the beginning of that call. See if there's DNCs. That's an obvious tell. It's very difficult to Well, you should see if there's a DNC.
Speaker 3:Can you explain that? I'm sorry? So let's just say the buyer reaches out to you and says this person asked to be removed. All of this person asked to be removed.
Speaker 2:all of a sudden you're like well, why would someone call in? That's an inbound call. That means signing of a transfer.
Speaker 3:It's not like these are obvious things. You just have to know how to look at them, because one thing people can get lost in is just the day-to-day. Listening to a call takes a long time. We've built up some cool tech to allow us to listen to calls and load those.
Speaker 2:That's your own tech. Yep, wow, that's amazing.
Speaker 3:We built a software called Ocho, and I just named it after my dog.
Speaker 2:I thought you liked Ocho.
Speaker 3:Cinco, no, I wish no, my dog's cooler, but it allows us. I mean, it's a really cool platform. It allows people to take leads in dial on on it with the call center. We built in true SMS inducted by AI. We built the engine on open AI so we can have a back and forth combo, and then we're building in different tools to allow us to draw up red flags. And so you know, maybe I'm plugging it here, but it's going to be. I'm trying to give it away for free right now so people can tell me how it sucks. So hit me up. But it's easy to catch fraud, in my opinion. At the end of the day, listen to the calls and you'll find it. Leads is harder because you don't know until you get them on the phone. You've already bought a shit ton of leads, a couple of years ago we had a nice campaign running within.
Speaker 2:Campaign was going right way and then I got a fucking that dreaded call and it turned out it was a transfer alert to let let their bidding big issue issue yeah, 60 grand out the damn window, man.
Speaker 2:And then they. The worst part wasn't even that. We had other campaigns. We had a spanish campaign that was kicking ass, but they threw out the baby with the bathwater. We lost credibility, which I was on their side of his foot. I would do the same thing, but it was because we didn't have the checks and balances in place to catch that, because we were running fast and we didn't have someone in place for that. And it's funny because I was in Vegas when the guy running the campaign with me was like someone seems awesome, so let's put this thing in place. And, bro, as soon as I landed I got that old ball.
Speaker 1:You know that gut your gut is always right.
Speaker 2:You feel it, man. And that threw away that fuck up the whole campaign. It was crazy. It was doing open enrollment too, oh man.
Speaker 3:You want to be that proactive partner. I've had buyers where I'll go to them and I'll say you know what? You just bought 50 calls from me that weren't what we told you they were.
Speaker 3:We're going to credit them and we're going to make sure we make it right and we tell them they wouldn't have found out, and they're like dude, you didn't have to do that. It's like well, we have to do that if we want to build a true partnership, true relationship, and the same thing with affiliates. It's like hey guys, this buyer isn't converting. Well, right now I know maybe it's hitting your numbers, or even just I don't feel comfortable with letting you scale right now because we need to make sure this buyer is prepared for your scale and it sucks because they're like fuck man, I'm leaving money on the table by not running, but you're being proactive and they at least know wow, he's not just about calls, calls, calls, calls, calls. He's about what works for me.
Speaker 3:So, like there's so many indirect ways to beat off product. If I'm working with you and you're like we're friends and we're good partners, I don't have to worry about it. I don't have to check Dave's calls, because I know Dave isn't going to fraud me. New publisher, I have to build that relationship and I'm starting to see that actually in dense, where networks are like listen, we can't work with everyone. We have to work with who matters. We can work with anyone, but we can't work with everyone. Another rabbit hole.
Speaker 2:It's all relevant because, at the end of the day, it's long-term money versus short-term money, and the guy that we worked with that was an asshole. I swore they were legit and they really are. We trusted him. We didn't expect him. We should have expected him.
Speaker 4:We didn't expect we should have expected Say his name. Yeah, oh, I forgot.
Speaker 2:Josh, something I got to remember last. I don't remember it was years ago, I'll find it. I think he's out of the business man, rightfully so. But the point is that it's so dumb because if you had done things the right way, maybe you didn't know how to because we fucked up. And that's how you know. Business is not emotional, it's uh, it's all logic and it's all comes down to the numbers and we could. We cost the people a lot of money, cost us money. We lost the campaign, so gotta do things the right way. Long-term success for the children. That's what you're saying there, by the way for a dude who can wear white pants.
Speaker 2:I mean bro these, these are like dude, it's not working out. Today I got all sorts of shit going on.
Speaker 3:I can't pull off my pants. Like if you want to say that you're from Florida.
Speaker 2:I feel like this is the new Dave.
Speaker 3:This is the new Dave. I got a whole new look bro.
Speaker 2:Shout out to my pants All good. Well, listen, man, we're going to do another one of these we're going to do a long one.
Speaker 3:We're going to eat some fucking delicious Italian food, anthony, great pleasure man.
Speaker 2:Always great hanging out. We always have a good time. Everywhere we go, we have a great time. He's one of these guys that always looking to add value for everyone around him, including me. I know that Whatever way I can help him, I'm always looking to help him. He's looking to help me. That's how we grow. We grow as a network, we grow as a community. You done a lot. You brought a lot of value to this industry, man, I appreciate that. Yeah, I try, yeah and you're really doing. It's great to have you on the show, man. I can't wait to do another one with you and let's go have a good time tonight. We have a heavy hitter dinner tonight. What? I mean? 15, 16 people it'd be, it'd be good. It's always supposed to be 10. It's gonna end up being whatever. It'll work itself out. Yeah, good stuff. All right, let's fucking go, guys. Good shit later, brother. Yeah, so that was cool, yeah.