The LFG Show

Slash Costs, Boost Profits: Ed Pain's Revolution For Home Improvement Business 🏠📉

David Stodolak

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🚨 Need high-quality Home Improvement Leads? Visit leads.homeimprovement.com now and take your business to the next level! 🚀 

What if you could slash your roofing business's operational costs by *70%* while boosting profits and staying ahead of the competition? In this can't-miss episode of The LFG Show, we sit down with Edmond Pain, the mastermind behind roofsinabox.com. Recorded live at Roof Con, Ed shares his cutting-edge strategies that are transforming the roofing industry as we know it. 

From solving back-end headaches to tackling seasonal demand shifts, Ed dives into the power of virtual staffing with talented professionals from Colombia and Argentina. These savvy moves are helping home improvement companies retain skilled teams, optimize costs, and reinvest in game-changing customer service initiatives—like offering *free tree removal* for clients impacted by disasters. 

But Ed’s insights don’t stop there! Discover how *"Roofs in a Box"* is revolutionizing business operations, cutting expenses on taxes and insurance, and strengthening companies’ competitive edge. Learn why his *Colombian COO* is pivotal to delivering top-notch service and why execution, employee ownership, and reputation management are the secret sauce to success in roofing. 

This episode is packed with actionable strategies to tackle industry challenges head-on. 

🎯 Huge shoutout to our sponsors: 
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Whether you're a seasoned pro or new to the roofing game, this episode is your blueprint for success. Don’t wait—watch now and start slashing costs and skyrocketing profits today! 

#LFGShow #Roofsinabox #HomeImprovement #Ringba #Offervault #RoofingIndustry #VirtualStaffing #BusinessGrowth

Timestamps:

0:06

Roofs in the Box for Business

8:35

Revolutionizing Business Operations With Roofing

17:51

Future of Roofing and Contracting Industries

28:16

Managing Operational Costs for Growth

Speaker 1

Get ready to level your shit up with the LFG show. We travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts to top athletic and celebrity doctors We've got it all covered. We're talking to guys with cash in for billions with a, b, and the best thing is we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey. Hit the subscribe button, drop a like, leave a comment and let's fucking go.

Speaker 1

Guys, we're at roof con. This is day number two. This show has been fantastic. I want my main main, mr ed pain, always good to have you on the show. Listen, ed is the true definition of an entrepreneur. We've done a lot of good things together and there's a new endeavor called Roofs in the Box. It's just man, from day one it's taken off. It's bringing a lot of value to roofers and man, all I'm hearing people are excited about the product. So I want you to talk to the audience. Tell them more what the product is, how it's benefiting roofers and that kind of thing.

Speaker 3

First of all, I own my own roofing companies. So one of the things that you and I have made a lot of money on in the past is finding niches within niches, and for me, I don't like to start anything unless I can scale it. And when I first started getting in the roofing industry, I had a really hard time with back-end operations and also the seasonality of business, because what happens is in roofing, when there's peaks, there's peaks, and when there's valleys, there's valleys. A lot like Legion or a lot of other businesses. The seasonality of it. And what was happening was I had the back-end cogs, my fixed costs were always there. So I had the back-end cogs, my fixed costs were always there. So I had APAR. I had Xactimate insurance specialists, because insurance claims are huge in the roofing business. I have suppliers, coc work orders, and these positions are mid to high salary positions and when times are down, I can't lay them off, I can't have them take time off for work, and so these fixed operational costs were always there. And so for me, I was looking at where, how can we, kind of one, save on these costs? And then, two, how do I not lay people off during down times? And but also maybe even the ability to pocket more money during the slow season or even the peak season. And so what happened was is that, since we've done this before with with lead gen and other businesses, we've we have back in people, back in staff in Columbia.

Speaker 3

Since, since we've done this before, like with our lead gen companies, where we have virtual staffing and from Argentina or Columbia and are back in operation for publishing and um doing Leedspedia or Ringba or all these other platforms, I'm like why don't we do the same thing in the construction business? And before we launched in the marketplace, we wanted to make sure that, uh, that all the kinks were worked out right, like, um, how, how do they work with contractors? How do they work when ordering materials, how do they connect with sales reps out in this, out in the, out in the field? Because, unlike legion um, our construction back end still needs to interact with us teams all day, every day, and and us teams don't use stuff like WhatsApp or Skype or Zoom, they use traditional means of connection.

Speaker 3

So what we did first is we tested with my own companies to kind of figure out how can we bridge the gap on those processes, and I didn't want to like we do in Legion. We don't want to cut our teeth with big buyers, right? We want to make sure that we create win-wins. So all the guinea pig was actually my own companies. Make sure that we create win-wins. So all the guinea pig was actually my own companies. Um, now, once we figured it out now, all of a sudden, not only can we um reduce our competition, so to speak, or partners now, but more so. We reduced their fixed cost by 70 percent um, and so now during the downtime they have real seasoned, veteran type of players and but during the uptime they pocket. 70% of their operational costs are now going back in their pocket. So it's great for downtime, but even more so it's great for peak time. And then, when it's time to scale, they don't have, they have the backend prepared, already ready to go to help them, like lift off.

Speaker 1

Yeah, and they can scale quickly, right? It's what it comes down to. Without all this time is money, and especially as a business owners, we know that our time is so freaking limited. So if you have to spend time training somebody, that's less time. You could be growing revenue or putting out another fire. One less thing off your plate and you have someone handle that for you. Like that, turnkey is what it comes down to, right.

Speaker 3

It's turnkey, but also, like in small business, most business owners can't get out of their own way. There's always something that they don't want to do or they don't want to take care of themselves, right? Whether it's accounting, whether it's sales, whether it's training, whether it's onboarding, whether it's IT, it doesn't really matter what the issue is. Business owners tend to wear a lot of hats, but what happens? They end up bringing apps they don't like, but they can't also focus.

Speaker 3

We always say are you a business owner or business operator? And there's such a business operator. They can't get out of their own way to let the business run itself right, Because they're too busy doing the mundane and the simple stuff. So, the two things that it does one, it gives them the ability to scale, but more so, just frees them up to really do what they're passionate and to work on the business versus in the business, what they're passionate and what to work on the business versus in the business. So, and just like with lead gen, we take on one employee to start. Our best referral base is actually our existing client base, because what's happening? We've had zero turnover, Wow. And so three, four months in, what used to be one employee is now multiple employees. So it's kind of a. It's a great way to kind of organically just grow your own business.

Speaker 1

I'm glad you talked about the uh zero turnover, because that's the biggest issue too. Especially, you spend so much time training somebody. So it's not just, it's not that, even the money, the time that you lost is just gone forever. Right, you can't get that time back? Yeah, you can replace them, but guess what? Now you got to train them again and there's probably a 70% chance they're not going to last. So I think that's the huge thing is that's freeing up their time, taking care of all that for them, and just one less thing to worry about, and not only that. The other thing I want to talk about, too, is that when you hire somebody, let's say you're paying them I don't know $ that's our hourly wage. Then you got payroll taxes, then you got health insurance, you got this, you got that. So that's another thing you don't got to worry about with this, right.

Speaker 3

Yeah, so most depending on what state you're in, you're averaging at about 12.5% on what you pay out on taxes, insurance, fica, all the different insurances that you have to pay out, right? So, yeah, you don't have to pay out unemployment, you don't have insurance, medicare, social security the things that business owners have to eat. The other piece of it, too that's weird is that they're just grateful, right? It feels weird, like when you start talking about paying somebody a couple thousand dollars a month internationally, it's game changing for them, right. They wake up proud, they're proud of what they do. It's a prestigious job for them, um, and it just the loyalty there, right it's. It reminds me of how America used to be. Like 20, 30 years ago was a proud country, you know, um, and it just to have that kind of culture in your company is is glaring. I mean, these people like fit in, they're part of the family.

Speaker 3

What's what's cool also about it is when you just talked about the hiring process. It's different. Like I wish we almost hired our US agents this way, right. Process it's different. Like I wish we almost hired our us agents this way, right, we do an english equivalent exam. They have to score like an 85 or higher to even get the interview process. And I I keep joking about it, but it's true I can't even get an 85 right. And so when we're interviewing these people, it's not just english comprehension, it's west western civilization. So they understand our culture, they have the same kind of of mindset. It's not a submissive culture like you do like in the eastern part of the world and it's, but more so importantly, we're hiring specifically for a skill set that you're looking for. So when we do the needs assessment and we say like, hey, this is the job criteria of what they, what we want, it's the ability to place out of 400 applicants out of the 100 that may score the 85 percent or more, and narrowing it down to the two or three that fits the, the, the, the specs. So even our interview process we have it so narrowed down get you exactly what you're looking for.

Revolutionizing Business Operations With Roofing

Speaker 3

Wow, it's, it's pretty brilliant. Yeah, what really sold me on my own product what I hate to drink from the Kool-Aid is that I was. My biggest question is can we do our C-suite Right? And so my biggest riffing company, my COO, is from Columbia and and she is a game changer. I mean I almost want to. If I wasn't so loyal to our team, I would have fired our entire team, you know, because she's just that good. She's revolutionized how I looked at how COOs need to operate.

Speaker 1

There is a new endeavor called goofs in the box. It's just man from day one has taken off.

Speaker 3

When I first started getting into the roofing industry, what was happening was my fixed costs were always there, and so for me I was looking at how can we, kind of one, save on these costs? And then, two, how do I not lay people off during down times, but also maybe even the ability to pocket more money during this low season or even the peak season. Since we've done this before, like with our Legion companies where we have virtual staffing from Argentina or Colombia, I'm like why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their fixed cost by 70%, and so now, during the downtime they have real seasoned, veteran type of players, but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the back end prepared, already ready to go to help them lift off. Depending on what state you're in, you're averaging about 12.5% on what you pay out on taxes, insurance, all the different insurances that you have to pay out, right, so, yeah, you don't have to pay out an appointment, you don't have to pay out bike insurance, medicare, social Security, the things that business owners have to eat.

Speaker 3

Roofs to Box is not just limited to roofing or home improvement companies. You can use it for any services, right? You can use it for IT. We use them internally for data sales, for hygiene, for analytics. It doesn't even matter what the vertical is. It's like business in a box at the end of the day, pretty much.

Speaker 1

Yeah, business is in the box at the end of the day, Pretty much. Yeah, it's beautiful, and I know you've told me you waxed poetic about her. They weren't like well, I think we stumbled upon a goal like someone that's amazing here, and then that's been several months down the road. That hasn't changed. And it's so great when, as a business owner, you have that right-hand person that I mean it sounds like she could just run the business on her own. You give her like a little direction. She just, and she gets your direction, which is amazing, Right? She?

Speaker 3

does and it's. It's one thing to one thing. Like you know what it's like as a business owner. You guys, being a visionary, you have ideas and thoughts and concepts and you want people to execute right. My biggest thing for me ever is execution. I had these ideas, beliefs and I spent so much time and money. My relationships are so important to us A hundred percent. And who's going to go out and execute and fulfill the plan? And when you have these people that just kind of come in and die hard and get the job done, you know and do whatever they got to do to get it done. If it's meaning 10 or 12 hour days for a subsequent weeks or days, they'll get. They'll just get the job done because they're proud and then they want. They want to do it, not even as an ownership, but they take ownership in the company.

Speaker 1

It's an amazing belief system it is and I think, at the end of the day, your employees or people on your team, their representation, they represent the brand. So if you have people that are proud, they're happy, they're proud to deliver a quality product, they're committed to that, then guess what? You're going to have no negative reviews. You're going to have nothing but positive reviews, because one negative bad news travels fast. They go on Google, everyone checks Google, they check out the reviews and everything. So that's going to ensure that you stay a step ahead and in our game in any business, your reputation is so important, right? So you want to have. If the employers are happy, they're going to go above and beyond and that's going to help you get that edge versus. You know roofing company B or you know Chuck and Chuck and the Chuck roofing, right? I mean, you agree with that. I think that's one of the benefits to your product.

Speaker 3

Well, you got to think of it, even on a distribution channel Like Cogs. And it's one thing, like one of the things that's beautiful for me, like we're working the storm right now in Georgia, for instance, and because my operational costs are down, you know we can offer things that no one else can. So my margins are better because now all of a sudden I don't have the fixed overhead on the back end, which means that I can either make cost, save money on labor product, or that's pretty much it right Gross profit, or that's pretty much it right Gross profit. And so when you start looking at moving the needles that you have to do to change revenue numbers, you can't manipulate them. But if labor's down and like we had, like old ladies that had trees that were like about ready to fall in their house, from trees that were built from when God created earth, kind of thing, right.

Speaker 1

From Hurricane Helene.

Speaker 3

Yeah, from Hurricane Helene, and the insurance would only cover the ones that actually fell on the house. And there's these huge trees that are like a $2,000 to $5,000 plus to remove. That the insurance wouldn't cover. We could do that for free for them. Wow, just at no additional cost, because the monies we're saving on the back end now just to be able to make those decisions, because now all of a sudden, we could do what's not just best for our company but also for our clients, right, and it's like, and if you want to do those things, to feel good and just feel good about who you are as a human being, it felt it just feels good to be able to make those decisions.

Speaker 1

And that's going to pay dividends down the line, cause that that elderly homeowner or neighbors, or it might be elderly, they're in a different city. I say, wow, this, this place was great for me. They saved me $3,000 on tree removal. I had a house in South Carolina. I know that I had a massive tree man. I think it cost me $4,000 to bring that down. It is what it is, so that's a great story.

Speaker 3

And some of these people don't have.

Speaker 1

They don't have two nickels to rub together right, it's not like Especially in this inflationary environment. Man, 100%, yeah, yeah, yeah, that's awesome man. So what are? Let's talk about some of the clients. I mean, I love the fact that you were like your original, your own client, right, you proved this out biggest needle mover by partnering up with Roofing the Box.

Speaker 3

I think it's the transparency, because, as a business owner and as somebody that can tell the pain points, it's not a lie, right? Like one of the things I always say. Like, if you hire an account, not an account, an EA, like our EAs really do get our crazy right. They match, they align. It's more like dating right. It's not about like, do you have the skill? It's like culturally, are we a fit? Right, and that's not something you can teach. It's either something that's inherent in personality traits, so it's not a skill set. If they're detailed and I tell them, I said hey, it may take you four times to find the right EA, which is an accurate statement. I'm not saying we're going to hit home run day one. That's the only thing that we haven't really hit home run day one. I say trust your instinct, right? I that we haven't really hit home run day one. I say trust your instinct, right? I think the other thing is that we're not overselling it. We say hire one.

Speaker 3

When you look at hiring new employees, we don't say hire 10 employees on the same day. You still got to teach them your process. You got to teach them your paperwork. You got to onboard. You still have to get people to train them. Like what's the training curriculum? When can you train them? Who's going to train them? We could do the first two, three days of getting them like basic, fundamental and ruffing and whatnot just understanding what a roof is, code in the area but we can't train them. Your culture, that still has to be done by you. So people are like don't do more than one or two employees at a time, because you wouldn't normally hire more than one or two employees at a time. And so for us, I think what's really the game changer is the communication, because, being my own testimonial and our sales team being the testimonial it's, we're able to articulate the pain points, be able to not do the sale for the sake of the sale. It's more of the sale to what's best for their best interest.

Speaker 3

And, like you say, from the beginning we've always been about win-wins with our strategic place and this is no different, right, it's what's best for them. And the other thing is sometimes we just walk away. We say if you can't train them and you're too busy and you're looking to bring this person on and you can't get out of your own way because you're at the point where you have too much revenue coming in but you have no time to help this person, you're probably not the right fit, because you have to be able to take a back step and say maybe now is not the time. You know, because, just like any employee, if you bring them on and don't give them the right coaching or back end, they're going to flounder. So for us, we don't want to bring people on culturally onto our team that we're going to hire and put them in a situation where they're not going to thrive.

Speaker 3

Yeah Right, and we've had we've had issues with that too, like we had a since we will do back end training. We actually took one of their employees. We took them away for a month, train them on the things that they were going to try to train them on themselves. Well, that's good about having the expertise. So we were nimble enough with them. But now every sale we do after that we do a better needs assessment to see if they're even set up to train their potential employees. So I think the game changer for us for onboarding is the experience of. These are the pitfalls you need to avoid now, which we unfortunately. We had to learn the hard way, but at least our partners don't have to learn the same way.

Future of Roofing and Contracting Industries

Speaker 1

And I love that you said that you'll turn business away. You know it's not like you're living and dying of someone signing on, because you have we have several other successful businesses, you have multiple revenue streams coming in. So this you want to make sure you onboard the right person, the right fit, because if you're not the right fit, it's not going to work for them no matter what. So I love that you said it. A lot of companies wouldn't say that they're just signing on whoever they want to sign on and, at the end of the day, they're not going to have long lasting results doing that. Right, yeah. So the last question I was going to ask you is we're at RoofCon right now, right, roofcon 2024, great, I saw.

Speaker 1

I mean, roofing is on fire. The vertical, I read in the Wall Street Journal it's the new class of millionaires in America. It's not the techies, it's not all these. You know some crazy new AI thing which that's happening, but it's the old school. Get your hands dirty, get on top of roofs, roofing, hvac, plumbing. So it's here to stay, man.

Speaker 3

You know, I mean, it's great. So what are your thoughts on that and what's the future of roofing in your opinion? Roofing is uncapped, like we talk about the seasonality, like if a company is like a toddler, an infant, a teenager or mature, right, and and teenager is when, like, obviously it's Tony Robbins theory, right. Like if you have an infant, you need a lot of babysitting. If you have a toddler, it's like, oh, game on, because sticking their hands in sockets, eating marbles, doing whatever. It's chaotic, it's too infant Roofing is still seems to be, even though it's a more mature business, it's still teenage as far as fun, the open landscape, the profitability, no-transcript, and I think what you're alluding to earlier skilled labor is becoming more and more rare in America and to be able to offer solutions that people need, right, especially in the storm environment, right.

Speaker 3

It's like you're working with their insurance as their advocate, because insurance will be quick to like, write a check, for instance, to say, hey, take this check, and homeowners don't know what's real, what's not. What they don't tell you is, if your house is not up to code and you don't have someone fight for you to say, hey, no, it doesn't need a partial, it needs a full replacement because three parts of the house integrity were compromised and if you just fix it the way it is now, they won't insure you in the future. Right, they need that advocate. So one of the things it's not just saying, hey, let me come in and supply this demand for you because you have a hole in your roof or you have leak and damage.

Speaker 3

It's kind of like, no, let me advocate for you to kind of get what you need or deserve, and educate you on that process and what it is that we can fulfill. So I think the reason why it's good is once the skilled labor piece. But this is actually really cool because we get we. So I think the reason why it's good is one the skilled labor piece. But this is actually really cool because we work on behalf of the homeowner and we can't gouge the price. The reality, whatever insurance say they're going to pay, it's what insurance is going to pay. So it's really working on their. It's really an advocate for the homeowner.

Speaker 1

I know a lot of you guys do a paper call. A lot of you guys have call centers. We got AI in the house. We got Neil Billick. He's the founder and the CEO of All Rise AI. They're doing big things. I'm a user of his service.

Speaker 2

We are coming in immediately for X-ing contact rates for clients. What we found in my BPO when I ran it and deployed the AI was we had 30 second wait times before the deployment between connections and my guys were making about 500 connections a day times 30 seconds. We were wasting 250 minutes a day per head in a call center.

Speaker 2

That's four hours, that's half their day, Four hours half their day or half their wages being spent on them waiting for a call. The reason your wait time's high is when you're calling out you have an abandon rate. You have to stay under of 3%. That's programmed in your dialer.

Speaker 1

If the AI is weeding that out, and I think that's the benefit. It's collapsing timeframes, helping your top producers produce, which is what you want them to do.

Speaker 2

People are afraid AI is going to replace call center agents, and it may, but right now, use it to maximize your human resources. So, leveraging it for the tools it can be to do exactly what you're saying. Let the humans do what they can do best. Let the AI get cursed out.

Speaker 1

I think the contracting industry was riddled with a lot of people. My aunt came to America from Venezuela, first person in my family to buy a house in America. Very educated, master's degree scientist. It's amazing how often she got ripped off by contractors. They were pulled the wool over her eyes, man, and you know, and I think that's the, that's the bad reputation that happens. But when you have a trustworthy group man, I think that's going to separate the winners from the losers.

Speaker 3

Unfortunately they're still bad players, like we're in Georgia right now, for instance, and we've been there since 2017 and we're we're a commercial contracting license and a GC license, and down there you don't need a license to be a roofer. So there are, like these people that are just doing what they have to do because they're a one one, one trick pony or they don't even really know what they're trying to sell. They're just trying to get in and out, right. So, unfortunately, that's still the case. But so definitely ask questions, definitely do your due diligence, definitely make sure they're insured. But the other side of it, though, skilled labor really is I mean, it's, it's a demand that America, that homeowners need.

Speaker 3

If your AC goes out in Florida, you know, and you have screaming kids in the house, you're not thinking, maybe fix my AC. It's a necessity. You got. You got your your. Your water's leaking through your roof. It's a necessity. You have plumbing issues. You're have Niagara Falls going through your living room. It's not like, maybe a plumber, it's a service that you need, right. And so it's cool about the industries that you're just saying they're not going anywhere because other things are maybe a commodity where people may or may not need. So the industries you just mentioned are necessity that people aren't going to push off till later. If you're a homeowner, you have to take care of now before it ruins probably your largest investment you're ever going to make in your life, which is your home.

Speaker 3

Yeah Right, the novelty stuff you can do or do without, do with or without, based on interest rates, economic situations and whatnot, the three industries you just mentioned. If it's compromised, you have to fix it.

Speaker 1

Yeah, 100%. That's the exciting part of it, right? I say this we've done stuff in solar before. It's called the solar coaster, right, Right, this right here is stability and it's growth. And if you can just provide a good product, do the right thing by your client like any other business, you have such a long runway, which is pretty, pretty exciting. So, Ed, I know we're talking a lot about roofing and home improvement, but Roof to the Box is not just limited to roofing or home improvement companies. We also have a Medicare company or a Medicare buyer of leads that just signed up for it. Let's talk about how that saved them and what other industries this would benefit. That just signed up for it. Let's talk about how that saved them and what other industries this would benefit.

Speaker 3

Yeah, so obviously it's a connection holding company and Roof Setter Box is very catered to roofing contractors or contracting in general. But, yeah, connection holdings, we do virtual staffing for all entities right. Like, for instance, we have Medicare reps that are actually customer service, that retain, that are actually customer service, that retain, that are english speaking, that um, that are onboarding or whatnot, that they, we, you can use it for any services, right, you can use it for it, we can. We use them internally for data sales, for hygiene, for analytics, for uh convoso, for ringba, for it doesn't even matter what the vertical is, the skillset is still the skillset. So when we do, when we interview for certain skillsets, that's what we go out for, right.

Speaker 3

So we have clients right now, like you said, currently in Medicare, currently in debt, currently in other home services, non-roofing related, because back-end is back end, account receivable is account receivable. Running the books is running the books. Right, it is IT. So what I like about it is it's really agnostic to the industry. We try to stay in industries that we have some familiarity with because we own a.

Speaker 3

Medicare floor. We know the pain points because we have a call center. We know the pain points because we own roofing floor. We know the pain points because, because we have a call center, we know the pain points because we own roofing companies, we don't. We know the pain points so clearly we're able to offer a solution because we understand those those things. So I don't think we haven't really expanded outside of what we're experts in. But yeah, but anything that we cover, I mean at Connection Holdings, it's not a roof in a box sale at that point, it's a Connection Holdings sale that's offering the same solutions for all types of businesses.

Speaker 1

It's like business in a box at the end of the day, pretty much yeah. And the businesses that we're familiar with, we have an acclimation for. At the end of the day.

Speaker 3

We have an unfair advantage that we could train them internally to fix the structural needs or the backend needs for any company.

Speaker 1

Yeah, and the more I think about it, it's just amazing, because this is stuff that we've learned. You know, if the trial and tribulation, you know, we, we, we had a freaking. We went on a hiring spree in 2022. We were making a lot of money. We were spending a shitload on these shows. Remember, let's hire this person for this, for this, for this and that. And then when, when the tide starts to turn like, why the hell do we have this person for this, what do we have for that? And and then we actually, out of necessity, had to start looking overseas, looking for ways to save money in the bottom line. And then we were pleasantly surprised when we found out that, hey, yeah, you know, we've been through the shit. It's not like we're just selling a fucking product just to sell the product.

Speaker 3

Yeah, yeah, and I think that's that's the thing. We can offer the solutions and offer the pain points we do like in the construction. Like if we needed an sms roofers out on the field, how do we find sms solutions internationally? If you have medic, you need VPN services. So how do I go into um certain kinds of software and um logins without, without the VPN service? So a lot of the stuff that we're, that we've experienced with ourselves with our own clients. We can offer those same solutions now to to, to the people that we're selling the product and service for. You know, and um, yeah, so it's, it's. It's not like oh, wow, I've hadn't seen this. It's like, oh, this is how we got through it. When we have the solution by, ironically, we have the solution for you. You know, it's part of the service.

Speaker 1

And just we dude, that was. That was crazy. We went from we're a best quarter ship, followed by the worst one, q1 2023. So we had to do, we had to scramble pretty fast, man, and those are the little pivots that we did to not only survive but thrive. Man, looking back, I'm proud and we made the right adjustments. So anyone that signs up, you're taking all that bullshit we went through and you're accelerating, so you don't have to go through that crap.

Managing Operational Costs for Growth

Speaker 3

Well, that's the thing you just mentioned, right, it's pretty sad when you have to hit a million dollars in sales just to break even as a business owner. If we had our, if we had the cogs back then, even though it was our worst quarter ever, to still be doing million dollar months and lose money, yeah, yeah, that was crazy. It's ridiculous. Right, but if? But, because now we have this solution where we're, we're positioned that even if we have a bad month like that now, it's still profitable because our back-end cogs are limited.

Speaker 3

And this is the solution that we're kind of offer other business owners is that, hey, let's not get rid of your entire US staff, but as you hire and filling gaps and connect the dots for your current situation, how are you going to leverage the low spots ahead? Because they're coming right, it's not. If it's when, um, you know, it's the seasonality winters, winters here, you know, but let's prepare for the spring and when spring comes, you're better positioned for the next round of growth. Yeah, you know, and that's all we're doing is is being able to survive the low spots. So, when the good times happen, we all eat, you know. When the downtimes happen, uh, when the downtimes happen, we can weather the storm and not have to do like massive layoffs.

Speaker 1

Yeah, yeah. Last thing I'll leave off. As a business owner, cash is king. You want to have as much cash possible, right, and you want to piss it away during the good times because those bad times will come in that cash. Good business owners, they know how to turn $1 into $5, a result, right. So yeah, I mean I'm excited, I'm glad we got this out to the audience. If you're a roofing contractor and you want to learn more how to reduce your operational cost 70%, take a big weight off your shoulder. Hit up Ed at Roofs in the Box. We'll put a link here and man anything else you want to tell them aside from what I just said.

Speaker 3

No man, LFG, let's go.