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The LFG Show
Samar Hussain’s Playbook: Colombiacon, AI, and the Rise of South American Innovation 🌎
🚨 Colombiacon 2 is Coming! 🚨
Mark your calendars: January 8-10th in Medellín, Colombia! 🌎✨ Don’t miss this exclusive mastermind event where industry leaders and ambitious entrepreneurs come together to share, connect, and level up. Tickets are LIMITED—head to Colombiacon.com now to secure your spot before it’s too late!
🎥 While you're here, SUBSCRIBE to The LFG Show on YouTube and join our thriving community at TheLFGShow.net Don’t just watch—be a part of the movement!
What happens when you bring a mastermind like Samar Hussain, the brains behind Econ Producers, to the table? Pure entrepreneurial magic. 🎩💼 In this exclusive interview from RoofCon, Samar shares how Colombia’s unique blend of talent and affordability has been a game-changer for his ventures.
We take a deep dive into:
- The power of Colombia’s workforce and cost-effective living to scale businesses.
- Behind-the-scenes stories from RoofCon and the lead-up to the highly anticipated Colombiacon 2.
- Lessons learned from organizing international events and building partnerships across borders.
✨ But that’s not all! The Hussain Brothers’ journey from call centers to dominating the South Florida insurance scene is nothing short of inspiring. Learn how they’ve mastered the art of balancing personal and professional relationships, cultivating trust, and resolving conflicts like true leaders.
🤖 Plus, get ahead of the curve with cutting-edge strategies:
- How AI is transforming industries, from call centers to decision-making.
- Why virtual staffing in South America is the key to cutting costs and boosting efficiency.
- Insights into creating stronger communities and adapting in today’s fast-paced business world.
💡 Whether you’re a seasoned entrepreneur or just starting your journey, this episode will leave you fired up and ready to crush your goals.
🔥 Don’t forget to SUBSCRIBE, like, and share! Stay connected with us at TheLFGShow.net for more exclusive content, community perks, and the entrepreneurial insights you can’t afford to miss.
Timestamps:
Level Up With LFG Show
Navigating Business Dynamics and Family Relationships
Building a Strong Business Community
Fostering Community Growth and Knowledge Sharing
Innovative Strategies for Business Growth
Revolutionizing Business With AI
Get ready to level your shit up with the LFG show. We travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts to top athletic and celebrity doctors We've got it all covered. We're talking to guys with cash in for billions with a B, and the best thing is we're just getting started. So hold on tight. We're about to crank who've cashed in for billions with a B, and the best thing is we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey. Hit the subscribe button, drop a like, leave a comment and let's fucking go. We'll be right back. Word is bond. What is bond, baby?
Speaker 3:this is bong or bond. What is bond?
Speaker 2:oh, word is bond, absolutely, absolutely what is bond where, roof khan, I'm with my man, samal hussein. He's the head honcho, otherwise known that the jefe of econ producers. Great fucking guy. I've known you, man. I've known you for just over a year, but I feel like I've known you for even like. We've done a lot of shit together in a short amount of time, man. Yeah, a lot.
Speaker 3:So we had some pretty successful campaigns with one another. Yes, I believe you said this to me once um that you can launch like 30 campaigns and none of them hit. We've launched like one, or like when we launched that one campaign, it was a hit.
Speaker 1:Yeah right from the start.
Speaker 3:So that's essentially like one of the. It's like launching creatives. When you launch that creative and it does like two, three hundred percent on the first day, you know that camp, that creative, is gonna go for the long run. Right, and I feel like that's how our relationship started right. We had something good that hit off and everything that we've done has hit 100 and I know I have to.
Speaker 2:we're at roof con. We'll talk about that great show, but before that let's talk about ColumbiaCon. Yeah, and that's kind of like a campaign we ran, honestly, when you think about it Honestly.
Speaker 3:It was a campaign, it was a very stressful campaign, but let alone, it was a great campaign and I'm ecstatic that it went as planned right. I'm ecstatic that it went as planned right. When holding an event in another country, there could be 101 things that can go wrong. Right, I'm not saying we did the event with flying colors. We did have our hiccups, we did have our issues, but we pulled it off.
Speaker 2:Yeah, and just so everyone knows what we're talking about. Samar goes back and forth between your brother, sal lives in.
Speaker 3:Medellin. Right, my brother Sal yeah.
Speaker 2:But you go there X amount of time per year. You have a business down there as well. We'll talk about that. And then you're in Florida, right and close to me, we're close to each other in the Miami area.
Speaker 2:So, and I have my wife's from Colombia, I have a callmind in Colombia because, bro, colombia is just fucking. We love Colombia. Colombia's just got man, you got, the people are fucking great people that they work hard, cost of labor is cheaper and it's fun over there, man, and you have a fucking great time for like no money. And there's, there's a lot of talent. Latin America's growing like crazy. I mean I'd miss on anything there. I mean I could talk about fucking Colombia for days, absolutely.
Speaker 3:Yeah, to me, I find Colombia to be a place where I can go and I can work right. Yeah, because there's to me, in my opinion, when I don't have boys hitting you up, hey, there's a heat game or this or that or that, I'm so secluded, you up, hey, there's a heat game or this or that or that, I'm so secluded and I feel like everyone needs that time to themselves to build themselves, and I actually am able to build really really good things by sitting at my place there and I don't have to get out. I don't go out if I.
Speaker 3:You know, obviously, if we do have like a really killer week, yeah, I'll maybe go out here and there, but when you've been going there for so long, you don't want to do anything. You're so comfortable at home. You have someone coming to your house every day for seven, eight hours that cooks and cleans. You're getting food. I just want my laptop. Great food. I just want my laptop. That's all I want, and I'm able to really build some really good applications, build better process flows for the team, and that's the most important part.
Speaker 2:Yeah, I can see that I've had. It's funny, in Columbia I've had some of my best weeks in the business in terms of revenue numbers, like I don't know what. I attract good shit when I'm over there, right, I try to convince my wife we moved to Miami. I try to convince her let's go to Medellin for a year, cause I was like I'm like super charged to call center.
Speaker 2:You know she's got her whole routine in Miami. She didn't want to really do it, but we go pretty often. But going back to Columbia con, we had this idea and I you were so instrumental. Else, you need the right team, you need the right partnership to make it happen that. The proximity, you guys already being there, like I have I have people down there too, don't get me wrong, but you guys are already there and because of that we're able to collapse time frames and just so you know, when guys know what happened, uh, we the.
Speaker 2:What happened was we had a mansion in a beautiful part of town. I don't know where the miscommunication happened, but we had a bunch of guys with us where it was dennis drew, jen is gone, char drew platten, michael walker. They knock on the door ready to go and then they, they I don't know how the hell they got inside, someone let them in and then they see a bunch of guys at a pool. These guys are having like a bachelor party. They thought it was like new affiliates they never seen in their life. I like this is pretty cool. This is great because if you go to these shows, everyone knows each other. These must be some under the radar affiliates. It turned out they crashed a bachelor party, so somehow the person we got it through, they double booked the freaking mansion and I was like are you fucking kidding me? Now?
Speaker 2:you and I we were stressed man, but we made it work we got a better spot, we got an even better time, so shit worked out. That's the only real hiccup we had, man so I feel like it's all about improvising because, things will never go the way that they are planned to go, right.
Speaker 3:And if they do go as they're planned to go, you're living in um, you're living in a false reality, in my opinion. We had a hiccup and we were able to really like we secured the next house in 30 minutes. Uh, um, I I actually was running an entire uh call. I was in the call center at the time when all this was happening. Walker's calling me hey, um, yeah, I'm like yeah, just pull over, get over to the airbnb, everything's gonna be good. It's a whole nother party there.
Speaker 3:So in 30 minutes I had to like get away and get into, like my, my work zone. I'm calling people. I'm First we're on the phone with the realtor hey, what's going on? Then I'm like yo, we got to figure this out, secured the house out. I sent one of. I'm like you know what? I cannot have any of these affiliates. I consider, well, walker did win Super Affiliate of the Year, right, so super affiliates are going to this place. And I was like okay, we got the next house. I sent one of my call center guys. I gave him money for a taxi and I was like why don't you go to this house.
Speaker 3:I want you to walk through the entire house before I send any of my guys there. I want to, I want to make sure that this house is ours. Calls me up, hey, I was all the way up in the mountains. He calls me up, hey, everything looks good. I was like, put me on the phone with the realtor. Hey, I'm gonna be sending over a couple of guys. Uh, everything is good, okay, cool.
Speaker 3:So, yeah, man, we had, we had quite a few hiccups, um, at the columbia con, but you know, I just wanna, I just wanna thank uh, first of all you and then, not only that, I want to thank sal. Yeah, right, because sal was like. I called how and I said sal, I have this problem. Sal just said, all right, send everybody to my house. Uh, while we get this figured out, I'll have the chef start making food right now. And then we had, like what 15 guys pull up, we get there, food is ready. You know, like their iv drips, iv drips. We had the iv guy recover man, we had to recover. We had a lot of, uh, you know, like I said, the team. Right, because sal.
Speaker 3:Sal is my business partner and he has been ever since we were, I don't know, like eight, nine years old selling candy in school, right. So we've always been partners in everything that we did and he's a partner, uh of mine for any business venture that I do, any business venture he does right, because we complement each other just like how we complement you. Sal is essentially like that for me. So, um, yeah, uh, I just want to thank Sal Sal. Sal really helped out.
Speaker 2:There is a new endeavor called roofs in the box. It's just man, from day one it's taken off.
Speaker 4:When I first started getting in the rifting industry, what was happening was my fixed costs were always there, and so for me, I was looking at how can we kind of one, save on these costs and then, two, how do I not lay people off during down times, but also maybe even the ability to pocket more money during the slow season or even the peak season.
Speaker 4:Since we've done this before, like with our lead gen companies where we have virtual staffing and from Argentina or Colombia, I'm like why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their fixed costs by 70%, and so now during the downtime they have real seasoned veteran type of players, but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the backend prepared, prepared, already ready to go to help them lift off. Depending on what state you're in, you're averaging about 12.5% on what you pay out on taxes, insurance, like all the different insurances that you have to pay out, right? So, yeah, you don't have to pay out unemployment, you don't have to pay out bike insurance, medicare, social Security, the things that business owners have to eat.
Speaker 2:Roofs to Box is not just limited to roofing or home improvement companies.
Speaker 4:You can use it for any services, right? You can use it for IT. We use them internally for data cells, for hygiene, for analytics. It doesn't even matter what the vertical is.
Speaker 2:It's like business in a box at the end of the day, pretty much, yeah, speaking of your brother, sal, right? Yeah, so I'm an only child, right, and it's funny because now I have three kids. I don't even know how I got three kids, but I got three kids, right. I got two sons, so they're brothers, and I have a daughter who's 12 years old and I can't wait to see them get older and one of my dreams I guess any father's dream is to have their kids. Go, guy, if you're an entrepreneur, have your kid into business with you and at work, and it's that's hard. Easier said than done, obviously. But how was the dynamics? I know, as I didn't know you guys back then, but I heard that you guys in your early 20s, like you, came in the scene in the insurance scene in florida, south florida, and you guys just lit it up. You came out of nowhere like who the fuck are these guys? Man?
Speaker 3:yeah, so let's talk about that dynamic, man so, yeah, so we, um, me and sal, started off, uh, uh, we worked, uh, we worked out like one or two call center jobs and then you, you know, I believe I maybe started working there. First I called Sal. I was like, hey, sal, I'm doing a couple grand a week over here writing these sales. So I got Sal in there and then, to be honest with you, I've always operated very under the radar, right. So for like seven, six, seven years I no one knew really like who I was. And then my name started popping up because, obviously, like, we're receiving awards for certain things, we're getting recognition in certain places. They're like, who are the hussein brothers, like, who are these guys? So so, uh, essentially, sal is, uh, my hype, right. He manages the entire sales organization, hr, dealing with all the employees of the company, the sales reps, and my job is to manage the tech and the marketing, right. So we complement each other in that way where he brings the people and I bring him the leads and I bring him the tech to dial those leads. So with that combination we were able to really explode.
Speaker 3:And we're still exploding, we still, um, obviously he is my brother, right? So, um, we know, obviously we every brother, uh, siblings we have arguments all the time, but we always kept our arguments in the office. But when we left the office and came home, we're sitting at home, my mom's making dinner, we're just hanging out chilling, right, talking about random stuff, and then next day we focus on those office things. Obviously we talk about work at home, but we never really like go in on like work stuff at home, right. So we always kept our business relationship and our personal relationship a little bit separate. We could have a crazy day, right, I could be, he could be upset at me, I could be upset at him. But when we're at home, it's all normal. We're literally like and it was kind of weird that we had these like split personalities, right, but we, we did that to keep our sanity because we can't, we also have to maintain our relationship as well, right, cause, at the end of the day, he is my brother. So, um, I still look out for him in a way and he still looks out for me in a different way.
Speaker 3:So if you are working with family, I really feel, like one advice that I have that I was able to maintain a relationship with my brother for 15 years of doing business with him right, because a lot of people have siblings where they fall out. I had an older brother fall out sibling turned out to be a bad apple. He's ended up screwing me regardless, but I didn't have that same type of relationship with him that I do have with Sal Right. And still to this day we had that whole situation happen and I still don't have a contract with Sal. Me and Sal have no contract. We exchange hundreds of thousands of dollars, no contract, none whatsoever.
Speaker 3:I don't care if Sal decides to take out 50 K. If he took out 50 K, there's a reason why he took out 50 K and I'll find out from him later. But if he needed to take it out, I'll take it out. If I take out 50 K, hey, there's probably a good damn reason why I got 50 K. So it's not like we're all. There's never a question in our brain that one person's out to get another, and that's the beauty.
Speaker 3:And but building that takes a lifetime and the way.
Speaker 3:If you guys are just starting out and you guys are working with family, I really feel like being transparent is the number one thing.
Speaker 3:Being transparent and not making someone else feel left out of anything, right, cause that's when the differences happen within people's hearts. Hey, he did this without me, right. But if you tell him, hey, I'm going to go do this, I think it's better that, if I do this solely dully, as having two people tag, team it, because I feel like this is all talking right, having that communication and being transparent and not having differences and resolving the differences immediately. Don't let the differences go on for a week or two week, because those things build stuff in people's hearts, right, and that's where more um, more indifferences happen. So that's just my advice on working with family and having that personal relationship and having that business relationship, and me and Sal have it so by having this event, the way that it happened and the way that we were able to work really well with one another on coordinating, like the hiccups, the good times, I really feel like we're due for a part two.
Speaker 2:Oh yeah, guys, that's that's the thing we got such positive feedback from this event, and what we got the feedback that we got was that see, what made our event unique. Day one we were at the mansion, we had an open bar and we're you know, you're networking and you, you're all together with some heavy hitters, like you know, philly, a super affiliate of the year guy. We had a guy there that's doing $200 million a year a year in ad spend right, fucking crazy numbers. He's doing campaigns with 80 countries around the globe in Nutra.
Speaker 3:And he actually also owns some of his own offers as well. Yeah, so you know, being in a room with that guy, bro, at one point I really felt like when we had a little mini break, it was all the dudes just surrounding him pounding him with questions and he was really cool and opening up and awesome guy and and literally just telling his sauce and be like, hey, this is, this is what I do. If you want to get your own offer, you want to do this. This is how you build that out. Having that type of asset in the room and having access to that asset. It really opened my eyes to like, hey, this can be something like really huge you know, yeah, 100%.
Speaker 2:And what I liked about it is that we had that happy hour first night and people like broke into their silos. You got the VSL guys over here, like the three, four VSL guys are here. You got the e-comm guys here. You got the paper call guys here, the lead gen guys here, age guys, like it was all organic. It wasn't like hey guys, now we're going to break you up into this, it just fucking happened.
Speaker 3:It was doing paper call why don't you get on this side? It was just very organic and people were. People were essentially just helping one another and it honestly became like it was like a family, right? So we turn it into like a family style and like, hey, big brother, little brother type of thing and honestly we could even create like a whole mentorship program amongst within each other, like how they do I believe it's like they do it in like fraternities and and where it's like a big brother, little brother type of thing we can create we can create something like that within this, and we haven't even gone that far to think about that, but I think we're due for a part two.
Speaker 2:No, we are. We're thinking January, guys, and if you're interested in that, we're going to put a link here. Put your email on there. You capture information. We'll keep you up to date, but more than likely it's going to be something either early or end of January. We'll keep people updated. But, guys, I made money from that event. We didn't charge people for the event. We had sponsors Shout out to Ring Buffer Sponsor Anker Flight.
Speaker 3:Calls.
Speaker 2:Econ Producers Connection Holdings my company man we had a blast and it was just I mean when I say how we made money and we made Connects. There was people in there that they're hitting it on, maybe final expense or something, all of a or I'm selling leads here and then just the information we got, the knowledge sharing was just fucking amazing.
Speaker 3:I'll tell you how I benefited from the event. So the way I benefited from the event is honestly like how anybody would benefit from the event. I was able to build bonds with guys that are doing even bigger numbers than I am and ultimately, you never want to be the best guy in the room. You always want to be in the room where there's always someone bigger and better than you are, because you have the ability to learn. So I was able to build bonds and I was able to pick up. I I'm able to pick up the phone and call some of these guys and be like, hey, I'm having this type of issue. Or hey, how do I scale X amount of accounts all at one time and the the tools that they're providing me? Hey, you need this subscription, you need this. If you need a rep, let me know. I'll intro you to mine and, being able to have that whole, I can do it by myself.
Speaker 3:But it's the time. It's going to take me at least six to eight months to first go through the pitfalls, figure out the pitfalls. They're telling me all their pitfalls. They're telling me this is what I did, collapsing timeframes, right, and I'm able to save so much time by having someone explain to me how they did it and how they were able to overcome their hurdles and objections. So that's how I benefited from it and I learned a lot on the media buying side. I learned a lot on scaling side.
Speaker 3:Most important part, like we had a whole thing on bid caps and I'm not going to lie, I was not really a bid cap guy on Facebook and Bid caps crush and they're like scalable Right, and I started. I was able to get bidCap to work for PaperCall and it's more of a lead gen type of thing. But I Obviously, like you still have to test. I tested it. It failed. I tested it again Failed. I was able to find like a sweet spot. Once I found my sweet spot, I'm able to scale that with PaperCall.
Speaker 3:Yeah, and I feel like legion is great, don't get me wrong and one-to-one consent is going to be a little bit of a shaking thing for legion and a lot of these big, heavy, heavy honcho guys have that figured out. On the back end, a lot of the, some people don't have that figured out and the back end A lot of the some people don't have that figured out and I still feel like paper call will be prevailing from all of this and people will start shifting more over to paper call because of the fact no one wants to get sued Right, no one's. No one wants to wake up in the morning, be like I want a TCPA. You know like people just want to conduct business, make money and just keep things moving. I feel like paper calls are going to be a really big part of 2025. And ColumbiaCon I feel like we had a pretty decent amount of paper call guys there.
Speaker 2:We did. And the thing that I liked about it we had guys there doing $300,000, $400,000 a day in paper call and what I loved about it was that you could see light bulbs going off when they got ideas from somebody else. And we had the tiktok guy there or the jay over there yeah, he put on a fucking master class there, right, yeah so the point I'm trying to say is that that was our second day. We did, I did what he, I did, I, I followed up.
Speaker 3:Oh yeah, amazing. Think about that. Amazing. He has strategy, it works and I'm using it and I haven't had a. I haven't had a tick tock account go down. His strategy works and I'm able to provide those accounts to my team via his method and my, my guy, my media buyers are happy. They're not calling me up saying, hey, I need a new account. At the end of the day, you want to make sure your team is good. Right, that's our job. Our job is to be like hey, we're setting you up and now you just need to work. Now, if they're constantly hitting you up for problems, then you know you're going to have they're not going to be able to make the money that you promised them initially. Hey, you're going to be getting 25% ROIs every day, being able to have 20, 30k spend every day. Those are the numbers that they're looking for and if they're coming across problems, you're going to lose those media buyers.
Speaker 3:So, based on his little strategy, I was able to save my media buyers, keep them happy, and now they're in it for the long run.
Speaker 2:Yeah, that was win-wins. Man. God, that was such a great event. People came out of that. It was five hours. We were locked in and upstairs with a beautiful view and we're just brainstorming, coming up with ideas. And what I liked about it, you and I partnered really well because, listen, I'm not a media buyer, I'm a sales guy, I'm an entrepreneur, I know how to build business, put processes in place right, motivate fucking teams. So we complement each other so well because you had I mean, you touched upon, you went into AI, right, you went into the media buying, the bid caps, all that stuff. So it was such a great one. Two, as in John Castle, eventually came up, started moderating a little bit too, so it was such a great one-two combination. Man, I'm like I'm so grateful that you were there for that?
Speaker 3:Yeah for sure.
Speaker 2:The audience needed that.
Speaker 3:For sure. And the thing is, it's all about relationships that I've built in the past as well, because we've had, obviously, like you said, jon Casto stepped in right.
Speaker 2:Yep, dennis, dennis helped out, everybody helped out.
Speaker 3:We even linked up with Dennis. What a week before.
Speaker 2:Columbia oh, at the Soho House in.
Speaker 3:Miami. Yeah, in Soho in Miami we linked up where we talked about hey, look, this is an entirely media buying event and I wouldn't consider myself media buying. God right, Obviously, everyone needs help at everything. So I said hey. So we consulted with Denny, because Denny crushes crushed debt Back in the day, refi. Now he's straight e-com, he knows what the hell he's doing. So we decided to, you know, have him help us. And with all those, with all the people helping, it's more of a community, exactly, and that's the type of ecosystem we're trying to build here. It's not just like hey, come to the event and then like all right deucers. No, it just like hey, come to the event and then like all right deuces. No, it's more like come to the event. We build the community.
Speaker 3:After columbia con, I held a um with our columbia con crew um. I held a ai um systems infrastructure like a development thing, ai system development call and we had about like 25 to 27 people on that call and and I talked I I sprinkled some nuggets in there on on how to build ai applications with, with claude, with chat, gbt, and not only just building them but actually launching them. And if you want to deploy them. This is our steps to deploy them so your team can have those same tools. Yeah, so our goal is to not only have the columbia con but also do upkeeps right with the team, with everyone that's in the community, on what we're working on.
Speaker 3:Um, hey, this is the latest ai thing. You guys should hop on it. This is how we're implementing it. This is our use case. We want light bulbs to go off in people's head. So this is more of like a, a long-term thing, because at the end of the day, these people will end up working with one another in some way. A hundred percent Right. And if someone can work within the ecosystem, the ecosystem grows. Yeah Right, cause they could take their money and take it out the ecosystem. We want the money to stay within. So if this guy is buying from him, this guy is selling to him, this guy keep it all within the ecosystem.
Speaker 2:We kind of. When I spoke there as an introduction, whatever I talked about, this is like a cartel man. This is what we do, this cartel. We're going to knowledge share. Let's fucking grow together. And we still have chat. All the people that were there, including a couple that couldn't make a couple heavy hitters. We're knowledge sharing to the like. Every day someone's got a question and boom, it's amazing, everyone responds but quickly and the thing is, that's really what it is. That's the goal of lfg, columbicon a community. How?
Speaker 1:do we fucking grow together? How do you grow?
Speaker 2:and because, bro, it lead gen. Business is just turbulent. There's always going to be some fucking change, a new regulation or this or that or another vertical is hot here today, gone tomorrow. How do you see your breasts? And I think the people that pivot successfully or quicker are the ones that are going to do the best and they have the best advice. Even like Ankur man. This guy is such it's beyond his campaigns that he does on flights. The guy is such a wealth of knowledge he's talking about how to invest your money to turn one dollar into fucking ten dollars, right, like he's at the event.
Speaker 2:So I'm talking these, these communities, and it's not just about lead gen media buying. It's also about what do you do with the fucking money you're making? How do you maximize that? So it was, it was such a great event and yeah, he really I give it up to anker.
Speaker 3:I consider, I consider anker to be, um, I would say, one of the most sophisticated investors that I personally know. Uh, he's equivalent to like a wall street guy in my opinion. Yeah, minus the craziness, right, because uncur is beyond not crazy at all.
Speaker 2:Yeah, that's right um, yeah, he's very focused.
Speaker 3:Yeah, I learned a lot of things from him and honestly I would like for unckur to speak a little bit about. You know, he gave me a small little class on on like treasury bills and how you can, like you know, buy this and then at the end of the month sell it and then you make whatever percent that you make on top. You can have that go towards your, your rev and your ROI. So Walker even talked about it at ColumbiaCon. The one, two percents matter If you can get one two percent here.
Speaker 3:One two percent here. Now you're at 10%, right, but it doesn't come easy. It's not like you're going to get a Hail Mary. Nothing's a Hail Mary. You have to be able to implement those small little things to get to that 10%.
Speaker 2:They're like singles Right, triple weight, single, single, single. Then you get a double triple, you hit a home run, right, but those singles are what add up. That's the one, those 1%.
Speaker 3:Right, right. So this Columbia Con, I'm thinking maybe we do more of like. We talked about this. We had a media buyer focus Columbia Con. We still want to keep it a little bit media buyer focus, but we talked about bringing some heavy hitter buyers yes, right, we're gonna bring some advertisers to the next one.
Speaker 1:Yes, what other?
Speaker 2:fucking. What other events are doing that we? You come through our event. They're gonna be some advertiser ready to buy your leads here.
Speaker 3:That's what we're gonna do. I think if we do um, if we do something like um, have different verticals and we would bring buyers for verticals that do well in Q1, q2, right, we're not going to bring, we're putting some thought into it. Why would we bring in a buyer that's Q4, where that relationship has synergy? Now You're going to meet them in Q1. Ultimately, you would want to onboard them, start working with them immediately. That's kind of like our idea and our mindset with that, where we bring meaningful buyers to people, that In the event, there is going to be someone that has ran that before multiple people, where then they can knowledge share with one another. If someone who hasn't ran that particular campaign vertical, hey, this is how you do it, because now we're looking at it as a team.
Speaker 3:I'm not sure if you watched if you watched that ever watch that movie's Gambit with the girl that plays chess and in that was pretty much the way that she won. That was because and it's something that the Russians do, right and she was playing against a Russian grandmaster champion. They were all in the room the night before helping each other on how they're going to beat this girl and she she did that same strategy, where she had her American team from America on the phone with her helping her on how they're going to like what possible outcomes can we do to beat that right? So I feel like if we kind of had that mentality of that, we are a team, we are a community and I didn't feel like, oh my God, I don't want him to run that offer too, like there's enough money to be made in this industry and and I feel like the that mindset is very important and that's the mindset that we, that we had at Columbia con, where it's not like, oh my God, no, like I don't want him to get capital. It's not it, it's pretty much, unless it's Medicare or something crazy. That's a different story. But most of these offers you can run and we want everyone to be able to work together on cracking it Right, and that's what we have our chat for.
Speaker 3:Our chat is great. We have people talking about tax. We have people talking about IRS stuff. I forgot about that. Yeah, it just happened just yesterday, um, where someone uh talked about how they were able to clear something with the irs and and, and they explained on how I did it. That's high level stuff. That's something that you're not going to find at a mastermind or you're not going to find that umW no one's going to talk about? Yeah, they're not going to talk about. Yeah, they're not going to talk about their issues with the IRS. That's just something that happens because we build a community where someone can be open enough to share that about their experience and how they overcame it.
Speaker 2:I know a lot of you guys do a paper call. A lot of you guys have call centers. We got AI in the house. We got Neil Billick. He's the founder and the CEO of All Rise AI. They're doing big things. I'm a user of his service.
Speaker 1:We are coming in immediately for X-ing contact rates for clients. What we found in my BPO when I ran it and deployed the AI was we had 30 second wait times before the deployment between connections and my guys were making about 500 connections a day times 30 seconds. We were wasting 250 minutes a day per head in a call center.
Speaker 1:That's four hours, that's half their day or half their wages being spent on them waiting for a call. The reason your wait time's high is when you're calling out you have an abandon rate. You have to stay under of 3%. That's programmed in your dialer If the AI is weeding that out, and I think that's the benefit.
Speaker 2:It's collapsing timeframes, helping your top producers produce, which is what you want them to do.
Speaker 1:People are afraid AI is going to replace call center agents and it, but right now, use it to maximize your human resources. So, leveraging it for the tools it can be to do exactly what you're saying. Let the humans do what they can do best.
Speaker 2:Let the ai get cursed out god listen, great stuff. Um, I know that we were tied up for time here, but I was gonna say we'll put a link. If you're interested in being part of columbia con, too, we'll put a link. If you're interested in being part of ColumbiaCon too, we'll put a link. Here you can submit your information. We'll keep you notified. Again, it looks like it's going to be sometime early January or end of January. We'll come up with a firm date and we couldn't have done it without you. You were such a huge part of it. We're teaming up on this.
Speaker 3:This is our really feel like I wouldn't be able to do it without you either, because the energy that you bring to the table is to another level and I'm a really big energy guy. We obviously in the call center game, it's all about energy and your energy, uh surpasses everyone else's. Uh, just yesterday you lost your voice and I don't know what. It is a god-given gift. He's back today and I'm back like I didn't think. I didn't really think this podcast would happen today, because you know, I was like how is david gonna be able to talk? You called me up right early in the morning.
Speaker 2:Hey, how you doing bud and I was just like holy crap, let's fly.
Speaker 3:I'm like, oh, he's back, all right. So yeah, we're gonna put the link below and and, like we did the previous one, we would like basically for people to fill out an application of some sort and we will be essentially handpicking people, Obviously the people that attended prior. They're essentially good to go. They'll be able to come on in. They're pretty much part of the family they're grandfathered in at this point and I'm looking forward to go. They'll be able to come on in. They're pretty much part of the family they're grandfathered in at this point and I'm looking forward to it. And you know we set the bar pretty high. We have to. We're going to go a little. We're going next level Again.
Speaker 2:Advertisers we have a handful of select, picked advertisers that you could benefit from. There'll be new phases. We got to get the $200 million guy there.
Speaker 3:Hopefully he caught, he'll be able to make it, but either way it'll be, it'll be a good crew. So we also have some, some heavy hitters coming in from. Um. I'm working on international guys. Well, uh, guys that are that are puerto rican guys that live in puerto rico, uh, because of tax reasons, um, and these guys build, uh there's, their whole thing is building a company and just exiting right. Yeah, so, having those guys there and there's a lot of guys in our industry have built some really great stuff. Now, imagine if they have the guidance on being able to flip that right, get a 10x, just flip the whole thing. And that's what they specialize in. They specialize in building a company, having three, four years of returns, progressive returns, and then selling the entire thing for like 20, 30 million and exiting Right and then moving to Puerto Rico and just paying what.
Speaker 2:Three 4% 4% tax Right yeah.
Speaker 3:They have a system that works for them and they're just turning it over and over. So we want to be able to introduce that to our mindset, because our media buyers and just people who you know generate a lot of revenues. They don't keep that revenue, man, spend it on dumb stuff. We want to be able to have their investments. They can still buy the nice stuff but also keep assets at the same time.
Speaker 2:And then you have an actual tangible asset a company you can exit, you can sell for five to 10 X, right. So this ties into the next thing. I mean we're, we're here at roof con, right, and there's a, there's a big wave right now in home improvement. There's a lot private equity, hedge fund money, and think about it. It's not a matter if it's a matter of when you got to replace your roof. It's not a matter if it's a matter of when your fucking HVAC is going to go to shit. It's not a matter of if it's a matter of when you're going to have to replace your window.
Speaker 3:This is essentially like Medicare for home improvement right, exactly. Because at 65, you need Medicare, right 64, 65, you need Medicare. It's a matter of when. It's a matter of when Everyone needs their roof replaced. After what 15,?
Speaker 2:20 years, 15, 20 years.
Speaker 3:Yeah, this is not just a once in a lifetime thing. This is every 15, 20 years. You're in that household. You're in that house. Your roof has to get replaced. This is Medicare of home improvement, right? So we just had Milton, the hurricane just passed through here right? There's a big influx, influx of people that are looking for new roofs. Who's going to fill those leads? You know so. There's a big demand right now and we're at RoofCon where, you know, it honestly smells like a little like Home Depot in there it does man.
Speaker 3:Shingles and they got this roof, that roof. So our goal with this is you know you're here talking about your roof in the box. Can you talk a little bit about roof in the box?
Speaker 2:Yeah, so check this out, guys. Business owners, right, everyone. You're a media buyer. A lot of our audience are media buyers. You're a business owner Expenses, right. You got to watch your bottom line and make sure you're not pissing money out the window. So the cost of labor is through the roof in America inflationary environment. So labor is through the roof in America, inflationary environment. So we have a business where you can do virtual staffing and you can, instead of hiring an operations person in America for 80, 90 grand, we have people in Columbia, south America, central America. You get them for a fraction of a call. So we have 20 clients on this. We just started this company two, three months ago. We already have 20 clients. They're happy as fuck. We probably onboard another 20, 30 clients here.
Speaker 2:It's a great business man, and what it comes down to is this we are a lead gen company. We're in bed with these advertisers. How do we make more money with them? How do we add more value? Right? The more value we add to them, the more money we're going to make. So now we're not just selling you leads, now we have these back-end services. They all want to save money. It doesn't matter if you're a fucking solopreneur or you have a thousand people on your team. We all want to save money at the end of the day, so this has been a great show for us for that. We also have home direct marketing, where we're doing lead gen.
Speaker 2:This ties into a paper call. I think a lot of these home improvement companies are talking about paper call because they're worried about this single or the one-to-one consent. So I think you're going to see paper call blow the fuck up in February when this shit goes into effect of January 27th. It's funny because two days ago I'm like fuck, do I even want to do pay-per-call anymore? We were so volatile up and down like a motherfucker, and we just had a very good day two days ago and yesterday we had our best day ever in pay-per-call. That's why I posted that online.
Speaker 3:Yeah, I saw your thing with. Adam, I'm going to get that goaded, uh thing I. So I posted on my story a couple while back that I have some goals for 2024 and one of them is I want to launch a new campaign this year that I'm I'm going to get goaded on that one campaign. So we're, we're, we're expecting to hit that um in half the time. So I'm looking forward to that's awesome, yeah it's just great that you could.
Speaker 2:You could exponentially grow with pay-per-call, like with me one day. I'm frustrated as fuck. I'm talking to my CEO. Listen, we can't crack this consistently. I'm out man, we'll just focus on the home improvement pay-per-call side. But hey, I don't know if we cracked it yet, but it it's not like the main focus of our business. Our main focus is web leads. We have age data, we have call centers, that kind of stuff. But hey, if we can make this work, that'd be awesome. But yeah, I think pay-per-call is going to be the passive in home improvement. You agree with that? And what other trends do you?
Speaker 3:see in pay-per-call man. To be honest with you, home improvement is a never-ending cycle, right? I love it. So how can we tie in what we know, right? So I think we have to get a little bit more creative, right, and there are ideas that I have in my head, but it has to be implemented in a strategic way. And you know, pay per call, yes, but how are they going to be able to see your ads?
Speaker 3:Because, look like Facebook and these types of platforms, you know the costs are rising. It's not like we're getting better CPMs, we're getting better cost-per-clicks, it's all rising. How do we get in front of the customer's face? Right, obviously, getting to their face, but in a way that they're going to be able to respond to you. So I feel like, with creativity, getting in front of them in a way where they're going to be first able to respond and give you a call. So I'm not sure someone posted it in the Pelican chat they have like a car that like rides around, that has like an ad that plays on top, and they have it riding around in different cities and it's a DAD Driving inbound calls. Is the DAD Smart idea, right? So, essentially, having something like that for for roofing for solar or different home improvement areas of zip codes that are part of their, their targeting.
Speaker 3:So Milton just came by right now. But being able to implement these things like this, that's the most important part is the execution of it. This whole hurricane thing just happened, right, yeah, you can run ads for it, you can target the people in those zip codes, yada, yada, yada right. Running ads is great now, but how do you actually effectively being able to do the whole car thing in one day, right, having the creatives made for the billboard for the car, or having a car wrap, or having something already made and deploying that into those areas and being able to drive inbound calls yeah, right, and having the closers know on how to take those calls right, the most important part is the opening on those calls. Those are not a standard lead. That's not that's that's. That's a special lead and they have to be handled in a special way yeah, that's awesome.
Speaker 2:And you're right, that's something that I never heard of. That and that and the paper core revolution. Adam talks about how there's people doing eight figures a year with newspaper ads to drive calls. I'm like you think newspaper is dead, but there's still fucking a lot of seniors, old school they like to be out there in the backyard reading the newspaper and they're like, fuck, it works well in the spanish market. I'll tell you that 100, but I never thought about that idea.
Speaker 2:And then you're right with, like storm chasing, gutter damage. I lived in south carolina. These fucking, these hailstorms were no jokes, man. They're destroying houses, cars. I mean, you get an idea like that, a car running around hey, did you just get banged up by? You know, a car got fucked up, whatever. I didn't want to say fucked up, but you get there and use choice words to get the attention right. That's a great idea, man. But yeah, I think that's what it comes down to. Home improvement is very competitive. I'm shocked. I shouldn't be shocked, but I'm glad that we actually ever cracked this thing, and I know we're going to just crank this like we did solar. But the point is that you got to get innovative. Come up with different ideas because everyone's doing the same shit.
Speaker 3:How do you step ahead is what it comes down to. I agree, yeah, and having that competitive edge, which kind of leads me into our last segment, which is the AI. Oh, I'm glad you said that. We'll wrap up on that. Yeah, so AI has been something that I've been meddling with for many. It's been like almost two years where I research AI, I build, I build like the craziest applications for some of my friends, uh, that own, like car dealerships and they're out, they're at the auctions right now, mass buying cars based on the application I built for them, because they don't need to spend four or five hours in research before buying a particular car. Right, they know that car that they're buying, they're gonna make money on it, and I built all those things with ai. It's just honestly, it's just late nights, just late nights on the laptop and just learning, and by me doing that, I'm able to take a look at paper call take, take a look at lead gen, take a look at audiences a different way because of it.
Speaker 3:What I really would like to talk about is a new thing that Claude just came out with, which is the, which is the, the model that controls your entire computer screen. Right, and you're. You're able to take that model, that AI model, and not only control your computer screen, but then it can also go back to itself and prompt itself, get the response and then implement it in whatever you need to implement. So I recently built something that was going to help me media buy Programmatically Damn, I can't even say that word Programmatically. So I recently built something that was going to help me media by pro, pro, pro grammatically Damn, I can't even say that word had a long day, um, and this, essentially, will do that right. So you can give it access to your ad accounts, you can give it access to everything and you can essentially build an AI macro where you can, every 30 minutes, every 20, 30 minutes I want you to everything and you can essentially build an AI macro where you can, every 30 minutes, every 20, 30 minutes, I want you to track, I want you to check Facebook, I want you to check ring, but I want you to check um, uh, red track or whatever tracking platform you use. So that just came out and I'm already able to build scenarios in my head on the use cases and I feel like everyone should have that mindset going into 2025, because AI is the most important.
Speaker 3:There's a lot of things that we're doing in our call centers with AI which we discussed a little bit about, on effectively managing and controlling the sales reps right, because there's one thing that is a given sales reps that are on the phones that are dialing, they're uncontrollable beasts and they are very irrational. They throw wild curveballs at you all day, but that's what also makes them a really good sales rep right, but being able to control them and having accountability right. So the ai provides accountability for their actions and you can you can reward them or you can reprimand them, and that's, I feel like right now, that's what we're using ai for right now is also reprimanding media. Well, the media buyers yes, we, we know their stats already, but more on the stuff that's harder to uh pull stats for, yeah, and it's managing your teams with ai. So that's going to be a pretty big segment in columbia con too. Yeah, and I talked a lot, I talked quite a bit about ai in columbia con and that was a hit.
Speaker 2:People loved it.
Speaker 3:That really sparked everything, so it's got the light bulbs going off and that's the most important part, and I want light bulbs to go off even more and I actually get joy from that. I get joy from like, okay, cool, because the idea that he's going to have he's going to look at it differently than I am, because everyone's brain works differently and everyone's experiences are different. So when he comes back with me with that idea that he has, it's then going to spark a light bulb in my head Right, and then I'm going to then elaborate on how that sparked light bulb in my head. Then it's going to spark a light bulb in his head and at that point we're all learning and growing and AI is just a very beautiful thing. I really you have to be implementing it. Ai is just.
Speaker 3:You know, we talked a little bit about it and I'm looking forward to getting the Columbia Call Center that you know. You guys have up to speed on certain things. Like you know, you have the process, everything down pack and I really cause your call centers in Pereira and we're based out of Medellin. Medellin was a little bit of a bigger city and we'd talked about this a while like, hey, come on over to Medellin and let's let's have that synergy in the same building. Right Be in the same building going to your suite, my suite.
Speaker 3:It's a proximity right, and what that's going to do is proximity is very important. I want to touch upon proximity because just how we're building this Columnicon is being in the proximity of heavy hitters, right? So imagine having a call center in the same building, in the same proximity. Right, I'm crushing, you're crushing right. Now we're have synergy with one another and be like hey, like what did you do differently today? On why you're crushing today? Right, and I'm like I didn't think about that. So now I'm implementing those things. Right, hey, you're using AI for this. Hey, I think I could use AI for this. So being in the proximity, that definitely does help, does help?
Speaker 2:yeah, no, it helps a lot, man.
Speaker 3:There's so much to unpack there, but I love everything you said and I can't emphasize enough, man, we're a great team and combo together and, yeah, for sure we, yeah, you know, um, we're going to take lfg media to another level and I'm just, I'm, I'm in it for, I'm in it for the roller coaster man. It's going to be rollercoasters and I wanna be a part of it and I wanna, I wanna crank it, I wanna crank it up, I wanna crank it up and I wanna just go now we're gonna do it.
Speaker 2:That's why we call it the LFG. Let's Fucking. Go show man.
Speaker 2:Let's Fucking Go show, but man, guys, a lot of knowledge here. We'll put the good thing about him he dives, he's a real student of this game and he's always looking to get better. I've learned a lot from you, man in a short amount of time and it's only going to get better. So we'll put his information and we're going to put a link If you're interested. In Columbia Con too, like I said, like Samar said, it's going to be bigger and better than the first one More heavy hitters, more knowledge, better, better, bigger and better community. And, bro, that was our first one. For our first event, we fucking, we did really, really well. We did a good job, Phenomenal job. So we have a link there for that. And also, guys, if you liked this, what we talked about today, make sure you like you, comment, subscribe. We're fucking, we're a freight train here. We're going.
Speaker 3:It's going a nice little. It'll be a nice event and I urge if you are even just starting out in paper, call. We are going to have a small allotted for essentially people that are essentially a little bit new, the guys that are shy, the guys that don't want to come out, introverts guys you got to change that. You got to. You have to change that.
Speaker 2:Break out your comfort zone.
Speaker 3:Have to get out your comfort zone, yeah, and that's how you're going to build those relationships.
Speaker 2:It is 100%.
Speaker 3:So thank you so much, david, for this podcast. Yeah, and we're out here at RoofCon. We have another day and a half of this. Show's a bit dry, not like our crazy marketing shows.
Speaker 2:I not like our crazy regular.
Speaker 3:Yeah, but it's just regardless of how it is, it just takes one connection, that's all. It takes One connection, man you can't come here looking for a heavy hitter. You got it. You got to come here. Look for the one 2% that's going to help you build a spark.
Speaker 2:That's all. It is Great way to end the show. All right guys. That's all. It is Great way to end the show. All right guys. Samar's information on there. The link to Columbia Con 2 is out there. Let's fucking go.