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The LFG Show
A Degenerate Economy 🍌📈 Carlos Corona Talks Crypto and AI
🚨🔥 Colombiacon 2 is calling your name! January 8th-10th, right after Lead Gen World 🌎. Get ready for epic networking and insights that’ll take your hustle to the next level. Tickets? Locked at colombiacon.com. Don’t miss your chance to connect with the hottest business minds in the game!
Big LFG love to our sponsor Ringba and our partners over at OfferVault for keeping the 🔥 alive.
This week on The LFG Show, we’re diving deep into the madness with Carlos Corona on an episode titled A Degenerate Economy 💸. We’re talking about the wild world of crypto—where young guns are flipping the game, and degenerates are out here buying bananas for $6 MILLION 🍌💰... and then EATING them. Yeah, you read that right. 🤯
We’re peeling back the layers (pun intended 😏) on how these crypto whiz kids are making bank, redefining the rules, and shaking up the system. Plus, we’re even toying with the idea of launching an **LFG Coin**—a currency with swagger, integrity, and a purpose. 💎🚀
This episode is about more than just memes and coins. It’s a deep dive into adaptation, tech, and hustle, where the next generation is showing us all how it’s done. Whether you’re chasing the bag in crypto, lead gen, or just life, this one’s for YOU.
So, are you about making money or just watching from the sidelines? 🤑 #NoMoneyNoHoney
#Colombiacon2 #PrivateJetLife #CryptoMadness #BananaFlex #LFGCoin #A_Degenerate_Economy #LetsFreakingGo
Timestamps:
0:00 Crypto Coin Craze and Networking
4:59 Efficiency and Innovation in Business
16:51 Building a Community of Success
22:38 Navigating Business Challenges and Changes
27:37 Navigating Insurance and Compliance in Business
37:29 Navigating the Crypto Coin Community
47:08 Success Stories and AI in Business
54:59 The Future of AI and Legion
1:10:03 American Spending Trends and Investment Advice
1:14:11 Mastermind Plans for Industry Disruption
These young kids are killing A coin called bretcoin. Two billion dollar is a meme coin, seventh biggest meme coin in the world. Two billion dollar valuation. It's crazy man. This guy paid six million for a banana. You saw that motherfucker in New York. He went to auction a banana taped against a fucking wall. The guy took it and paid six million for that shit. Then ate the banana.
Speaker 2:I think, when you connect so many people instantly, right now with technology, it's so powerful that anything can happen. You can have a main phone with a $2 billion valuation.
Speaker 1:What's the future of AI and Legion in your opinion? How are you using AI Very much?
Speaker 2:the same as that. We're using it to make this work faster. We analyze how the process is normally done by a human and then how can it be done by AI? And if it's possible that it can be done by AI, how can we do that efficiently in the best way possible?
Speaker 4:Get ready to level your shit up with the LFG Show. We travel the globe to bring you heavy hitters from all walks of life. We've been talking some serious business, from the best digital marketers, government contracting experts To top athletic and celebrity doctors We've got it all covered. We're talking to guys who cash in for billions with a, b and the best thing is we're just getting started. So hold on tight. We're about to crank it up a notch. Get ready for next level networking and masterminds within the LFG community. Scare money, don't make no money, or honey.
Speaker 1:Hit the subscribe button, drop a like, leave a comment and let's fucking go. Listen, I had to do this man. This guy paid $6 million for a banana.
Speaker 4:You saw that motherfucker in New York.
Speaker 1:Yeah, it went to auction. A banana taped against a fucking wall the guy took it, paid $6 million for that shit and ate the banana. Right wall the guy took it, paid six million for that shit and ate the banana. So, bro, I got inspiration. Man, I got you this pair of Art.
Speaker 3:Basel. I paid half of.
Speaker 1:Bitcoin for this shit, you know, Wow, thank you so much. I got this thing Art Basel status, and then I also got this one. This one just cost a cup of Solana. A cup of Solana, A cup of Solana. This wasn't that expensive. It's a brown. I don't know if it's a fucking snowball. I don't know if it's a meteor from fucking outer space.
Speaker 2:Look at that.
Speaker 1:It's like this is gonna make your Sell more coins bro paper coins extravaganzas, bro.
Speaker 2:That's half of Bitcoin. No the pair was half of.
Speaker 1:Bitcoin.
Speaker 2:This was way like 2.6 Solana 2.6, you know I sold Solana when I thought it would crash.
Speaker 4:Me too bro.
Speaker 2:Bad move, yeah, man fucking yeah.
Speaker 3:I sold like 120,.
Speaker 1:Shit went to like 10 or 12, like should I buy it? Took it off my radar. Went back to like 250, man yeah yeah, yeah, it was a bad move.
Speaker 2:Just should have kept it, but whatever, dude. So we're talking about our base and we were at with Samar.
Speaker 1:We went to this crypto party and Liv by accident on Wednesday there was a by accident, yeah, by accident.
Speaker 3:Rick Ross, is there all these balls by accident, by accident, yeah, like I didn't even know we were there till I realized what the fuck was going on.
Speaker 1:Really weird place. Man and these young kids are killing A coin called BrettCoin. $2 billion is a meme coin, seventh biggest meme coin in the world $2 billion valuation. It's crazy man. You saw that. Hakatua girl too.
Speaker 2:Oh yeah, she fucked everybody.
Speaker 1:Yeah right, yeah, shit happens. Maybe it's time to buy that crap, man. It's down 99.9%.
Speaker 2:I'm just surprised, I think I'm surprised that I'm not surprised. I'm surprised that I'm not surprised. I think that when you connect so many people instantly, like we're doing right now with technology, it's so powerful that anything can happen.
Speaker 1:You can have a meme coin with a $2 billion valuation. Dude, I'll tell you what. When I was there, I was hammered man. I'm telling you something, bro these motherfuckers created bread corn.
Speaker 2:I'm doing LFG coin. I don't give a shit, I'll buy some.
Speaker 1:Yeah, but we put this we're not doing a pump and dump, we put restrictions on this. I don't know we got to figure this out. Well, I want to be part of this pump team. We're pumping in there, we're not dumping in, we're not going to do no fucking rug pulls man.
Speaker 2:Can't live like that.
Speaker 1:Anyway, bro, we just turned to the crypto. Show, bro, hey Crypto.
Speaker 2:Calls.
Speaker 1:CryptoCallscom. We should look into that domain. Man, Some motherfuckers are biased.
Speaker 1:And you have all this cameras, cryptocallscom. Anyway, man, yo Carlos, man, great to be here with you. You're the second guest we ever had on the show, thank you. You and I have been talking a lot recently, man. You're fucking making big moves. You've always been making big moves, I feel like recently you're back on the scene. You won the $10 million Gold Award. Congratulations on that. You got money making. Money's turned to money making Thursdays, giving back to the community. There's a lot of shit to unpack here when do you want to start?
Speaker 1:I don't even know where to start, there's a lot of stuff. What a fucking show, man. What's your opinion about this show? It was an amazing show. I love this small mastermind settings. You know, when you get 20 guys together, people are really willing to share and open up about core business problems, things they're doing, See how you can make more money appear out of it. Right, it's been fucking dope. I was a mastermind for you. Let people know, man.
Speaker 3:Powerful, impactful man. It was about giving and also like receiving information, knowledge, and it was great man bonding with this guy. Honestly, great people, everybody's just generous and wanting to grow and man. It's a great environment to be around. What was your favorite part of this whole lfg mastermind account, columbia account what was your favorite part so far?
Speaker 1:I mean so much knowledge and there's so many people with so much information about how to run on different type of verticals, how to run on different type of platform. People were sharing it. I'm pretty sure everybody got something out of it.
Speaker 3:It'll help them scale like crazy. The goal here is where do you want to get Like-minded people in the same fucking room so they can make fucking money together? And that's exactly what happened today. We did it. Let's get down. Let's get down to business.
Speaker 2:Let's get down. Let's get down to business. I think this year was great. I was telling you earlier, right, that I think this year financially could have been better, but so so it's every year, right, you can always do better financially, but besides that, it was still a great year. We have been busy.
Speaker 2:I took a break from doing like money making Mondays and stuff like that and in the meantime, we've just been busy like building a lot of like internal tools and a lot of internal resources that allow us to have a competitive edge and work more efficiently. Yeah, and reorganizing the team, structuring all that stuff and start using task management tools to better keep control of a remote.
Speaker 1:Did you continue with task management or you're outsourcing like a sound or something like that?
Speaker 2:I, we use um, clickup, okay, but see, I'm not an expert at ClickUp and I have no time to really like become an expert in two days, type of thing, become an expert in two days, type of thing. So what we did is we hired, which we've been doing this for a while. We just hired like a consultant, then bring them on board, like fractional, and then set everything up, get the team on board, start them using it, see the usage goes up, and then like, keep them and then retain them in case we need them. But for the most part everything is automated and it's beautifully like.
Speaker 2:I get nerdy about this stuff, but because it's so automated in the way that when, for example, when a publisher goes and sign up, what happened next? It's pretty much everything is automated with a human oversight. So we make sure that the everflow id, for example uh, it's carry over to like ringba and in ringba I an account is created and a sub id, which is the everflow id, it's automatically passed so it matches in the reportings. An invitation email is sent. An invitation email is sent so they can access the platform. Ios are generated and you know, at creatives, our emails are sent to submit creatives and stuff like that.
Speaker 2:So all of this happens automatically which allow our team to be more efficient and keep better control and track of pretty much everything that's going on. So that's why on, yeah, so that's why I just stand over there and go to my little standup desk and I can run the whole operation.
Speaker 1:Yeah, I think you. I don't know if you realize how technical you are right.
Speaker 3:You're like, you're kind of like a geek in that sense, but it's good yeah.
Speaker 1:I think that gives you an edge. You're talking giving having an edge a competitive advantage, and I think that gives you the little nuances, help you see things from a different perspective that most people in our industry don't see yeah.
Speaker 2:Yeah, I am a little geeky when it comes to that stuff and lately I have to say that I've been like focusing a lot in no code or low code development.
Speaker 3:I'm loving it.
Speaker 2:That's what I've been using, together with my team, to build these tools and resources which analyzes calls and gives us better dispositions and stuff that we don't even get from our buyers or advertisers. We have to wait forever for them to send us one, and the ones that do are limited and they don't really include the KPIs or they don't include the metrics that we're looking for. That makes sense to our industry, to our business. So if it doesn't exist, we need to build it. And how can we go about that? Trying to do it in the most efficient way possible. For me, at the stage that we are at, I think that no-code, low-code builders are the way to go.
Speaker 1:So it sounds to me you're taking, you're collapsing time because you're taking more control, right? Because instead of relying on a developer who's going to take the sweet time, take a couple weeks to get you your shit, you're taking control. You're no-code, low-code get that shit done real quickly, within seconds, minutes, hours, whatever the fuck it is. And the name of the game is speed and execution. If you can execute fast and in a good manner and not rely on somebody, it's gonna fuck it up and take weeks. Then you have an edge. I think that's another part of it. Yeah, there is a new endeavor called roofs in the box. It's just man from day one, it's taken off.
Speaker 3:When I first started getting into the roofing industry, what was happening was my fixed costs were always there, and so for me, I was looking at how can we kind of one, save on these costs and then, two, how do I not lay people off during down times, but also maybe even the ability to pocket more money during this low season or even the peak season. Since we've done this before, like with our lead gen companies where we have virtual staffing and from Argentina or Columbia, I'm like why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their fixed costs by 70%, and so now during the downtime they have real seasoned veteran type of players, but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the back end prepared, already ready to go to help them. Like lift off, depending on what state you're in, you're averaging at about 12.5% on what you pay out on taxes, insurance, like all the different insurances that you have to pay out, right, so, yeah, you don't have to pay out unemployment, you don't have to pay out bike insurance, medicare, social Security, the things that business owners have to eat.
Speaker 3:Roofs to Box is not just limited to roof your home improvement companies. You can use it for any services, right? You can use it for IT. We use them internally for data cells, for hygiene, for analytics. It doesn't even matter what the vertical is Like. This is in the box at the end of the day, pretty much, yeah.
Speaker 2:To some of our buyers. We ask them, you know, especially like in the ACA vertical, do you have a scorecard? And some of them do, some of them don't. If they don't, then we supply them with our own scorecard. Every single call that comes in. We analyze that call using API, transcriptions and AI and then providing with the scorecard. Like you know, did the agent follow compliance? Did the person have Medicaid or VA coverage, that the annual income was qualifying and things like that. Right Like a whole, like a whole, full, complete scorecard. So that's also a competitive edge because, like, some of their vendors are not providing that right, or if they are, it's with by custom request and stuff like that.
Speaker 3:What else?
Speaker 2:is just standard, it doesn't matter, it just onboard. You automatically put you in because it's going to give you better insights on our calls and your agent's performance, and sales as well.
Speaker 1:Yeah, so essentially, pretend I'm the insurance company, right, I'm buying AC calls for you, you're acting as an extension of me, you're providing quality assurance and a lot of these guys. You can't depend on them to do that. I mean, I would say from my experience I don't know what your experience is if I have 10 clients fucking, one or two is buttoned up. They've got the quality assurance, they've got a good call center. So when you do something like that, you're going a step above again. It gives you another competitive edge, right?
Speaker 3:And now you got the transparency there.
Speaker 1:You know which assets are working, what campaigns are working better. You press the gas and turn these off right. That's essentially what you're doing.
Speaker 2:Correct. It's more so for, like you know, the calls themselves right, like carriers. Was the caller enrolled in? Like what carrier you know was compliance, followed by the agent. Was the caller satisfied? Are they likely to continue the plan? You know things like that. So it's like a whole scorecard that we came up with, using, you know, hundreds of calls to come up with specific questions and we can do that. But I'm just saying ACA as a vertical. We can do that for all the different verticals that we operated, right, but aca now it's kind of like booming and it's been booming. This is, it's a big industry, but also for like medicare, for debt. We don't really do a lot of like solar and stuff like that, but we can easily do it as well.
Speaker 2:Yeah, the point being is that the technology is there for us to provide the source and the targets. With this, you know, information and we're talking about paper, call right correct paper.
Speaker 1:Yeah, yeah, and again going back. I was at the tcpa summit in tampa. When was? It was Monday and Tuesday, let's go back there. And man, late last night, bro fucking paper calls and it really really exploded. I can't emphasize that I've been I got out of college man 20 years ago, bond broker making phone calls.
Speaker 3:There was no federal DNC list.
Speaker 1:It came out in my first year out of college and people are like, oh fucking, AppBound is going to die. They didn't keep dialing and dying, it got crazier, right, but anyway, they've done all these laws. They're making it harder and harder to AppBound dial and they said by 2030, they're going to run out of phone numbers. Man, to AppBound dial. It's a big fucking problem. We have a lot of home improvement buyers and they buy web form leads from us, but if they can't contact that person, it doesn't matter. How could you fucking lead it? So I'm like I got to really double down on paper calls. Everyone here and here. If you're a paper call, now great, how can you make your product better, Like ideas from Carlos. And second of all, if you're not, you got to get with the fucking pros.
Speaker 3:So for me in particular, you got to get with the fucking pros, for me in particular.
Speaker 1:we do paper call. We don't do huge numbers. We've had some good months, but I got to really put more effort into it because I'm hearing that I got to get these buyers to take fucking calls and if I can show them how to do it, I got them for life, then yeah.
Speaker 2:No, I think paper call is trending, yeah, and I think paper call us also like it's going to become even more popular and as the more that we see regulation take effect, like the one-to-one consent and outbound it's like five weeks from now, man.
Speaker 1:Yeah, six weeks, yeah outbound dialing.
Speaker 2:I don't want to say that it's dying, because I don't think it will ever die, but it's definitely going to be effective and, to avoid litigations, a lot of the buyers are going to start shifting their budgets into inbound consumer initiated calls, so it's definitely the right place to be at. I would definitely, you know, if you're new to Paper Call, check it out yeah, and one thing that I love about you and you're a great podcaster.
Speaker 1:John and Cass and Adam the other day and you touched upon Adam spoke very profusely about how you're very selfless, right. You teach other people and you have some great stories on there. I'm starting to see that with the LFG show. When you help people out, I'm busy as fucking. You help some people out Like man. They just tell you some great stories. You have people pay off mortgages and all this stuff and learning from you and you tell a lot of people how to get in the game and now they're putting up big numbers, right. So Adam talked about that. Very unique is that you're willing to go the extra mile to do that right, and um, you know so. First of all, that that's amazing. Second of all, now you're back on it. You took some break away from money making mondays. Focus on the company. Now you got money making thursdays going on, right, tell us more about it. How can people learn more about them? Participate?
Speaker 2:so it's a it's a funny story, because I took a break from money Making Monday, like you know. I was like, hey, I want to focus on stuff that I just discussed with you, right? And then we found someone that was willing to do our Thursdays calls. So we found someone that was like, hey, I will do the you know inner circle Thursday calls. And that was like hey, I will do the you know Inner Circle.
Speaker 3:Thursday calls and I was like great let's do it.
Speaker 2:I will introduce you in the first one or two calls, right, and then after that, that's it. You take over and it's your call and you run it. The audience is there. Let's do it. Man, tell me how this guy quit. I had the second call and I'm like no how many people were on that?
Speaker 1:how many did you? What was the community like the numbers?
Speaker 2:that was it's not that huge, but it was like 80 people no, but still man, 80 people, yeah, yeah so it was 80 people in the zoom call and then like, no, you did not, bro, so he definitely just quit on me. So I was like fuck, all right, let's do it. So I started doing it again. We have grown that community. It's a Slack community and it's like about 1,600 people right now. Wow, that's amazing. And they are all, like you know, media buyers and networks and everybody Adam is there, rimba, alex from Market Call. It's just a beautiful place with a bunch of people in their industry just collaborating day in and day out, and it's truly amazing because I get to learn from the whole community and I love that. At heart, I think I'm a little geek, you know, so I love learning and I see what some other people are saying and doing and they're sharing with AI, with calls, with ads, with creatives, with process a whole bunch of stuff and I'm like, wow, this guy there, I crushed it.
Speaker 2:And no wonder why there's no other industry that, at least like in the lead gen space, that you can do. You know 10, 50, 100 million dollar per year revenue running a complete remote, you know lead generation company in pulse. Like many of our colleagues and friends have done in this space, I don't see that happening anywhere in the industry.
Speaker 2:I don't see it. I love it. I think it's the right moment to be in it. I think that coming up with resources and tools that can give you a competitive advantage is a smart thing. Creating your own brands and then collaborating with the community around the industry, exchanges ideas and networking all of that and boom yeah, you know, you got yourself a.
Speaker 1:The recipe for success 100%. I got to jump in there. 1,600 people that's amazing and I just know that just keeping from the show yesterday. It wasn't your typical show.
Speaker 2:Yeah.
Speaker 1:But, man, I come out of there with these ideas and I was motivated man. It increased my business. People I had to talk to in a while, I hit them up, I'm like I hit him up. I'm like, bro, we got to collaborate and bam, all of a sudden we're getting campaigns going within 24 hours. But just that circle, it becomes a gift that keeps on giving. So I mean 1600, I didn't know it was that big, I would have thought maybe a few hundred three it's growing because we don't charge anything to become a part of it.
Speaker 2:Just like, come slack, you know, hang out. If you need support, there's support. It's a whole community just talking about calls. We have like a marketplace section, so if you want to promote your shit like you, just go there. You know, promote your offer, whatever.
Speaker 2:Thinking about creating also like a careers it's a good idea like, a lot of people are hiring, you know, affiliate managers, media buyers and stuff like that so they can start posting. Yeah, you know, just build a whole community around that, mainly so we can support our you know, our vendors and our publishers. And why not, right? So they have questions. It's an easy way to reach as our staff is there.
Speaker 1:Yeah, I can't emphasize the influence community and working with an expert or a team of experts, because instead, of you trying to figure it out on your own. That's going to take you how long, how much time, how much money you join a community like that, like yours. We're trying to do that for LOG. It's taking a while, but we're trying. We're going to get it going. I'm looking forward to that because I think it keeps you sharpening your ship. You're going to be talking about this stuff.
Speaker 2:You've got to know yourself. I think you mentioned something important too.
Speaker 1:We learn from each other. I'm doing these podcasts and John said that too. You're saying I'm listening to you, and to be talking so has been doing as long as you have driven hundreds of thousands of not millions of Calls, because I get one little piece of advice or one idea and then bam, I'm off to the races right, it's just you can't emphasize how important that is. So yeah, guys, if you're not part of his Carlos community, will put a link here join the community because it's so fucking important and uh and I'll tell you another thing when you did your first, the mastermind
Speaker 1:you did a couple years ago. That was like two years ago, man.
Speaker 2:I know. Two years ago, two years ago, october two years ago.
Speaker 1:Oh, I thought it was December, I think it was October, it was late October, late.
Speaker 2:October Good time, right that was great. Bro, that left an imprint on me, man.
Speaker 1:You did such a great job and I remember I remember you were outside you were filming man, and you were so poised and I'm like man, I gotta do that shit one day. And then fast forward a couple years later. We got the lfg, we got it going right, but, yeah, those little things add up. It's like a little push, a little nudge right and um, I don't know if you remember, but you probably do remember we did it near your office. It was legion World. I was hungover. I was three days in Miami. It was rough, bro, three days with everybody going out, blah, blah, blah, blah and the camera guys let's do something.
Speaker 1:Be real. We're going to figure something out.
Speaker 2:We're trying to do an intro hype video and dude, I wasn't myself and they're like yo, dave, I remember Downstairs, yeah, yeah, because it's just, you know, boom, boom, one, two, three, come on, you can do it. Dude, that changed everything. We did it. And then the camera guy did this magic. I'm like holy shit.
Speaker 1:This came out good. It's just amazing what you can do. But that's the value of working or having an expert on and your friends and whatever man. But yeah, listen, you've been a big part of this man. I can't emphasize that enough. And that mastermind blew me away. Man Learned a lot from that.
Speaker 2:We want to do it again.
Speaker 1:Yeah, you got to do it again, man.
Speaker 2:We'll collaborate on that somehow. Yeah, like we want to do it again.
Speaker 3:We've been talking about it in our calls Like hey we should.
Speaker 2:It looks like we're going to have to go to Colombia.
Speaker 1:We got one coming in a month. You can't make that one up for you. I want you there, Colombia Con 3, you'll be there bro.
Speaker 2:I will definitely try to make it, but everybody's just like Colombia's trending. Like Colombia, I want to do it in Miami.
Speaker 1:Maybe do both, man. So what we're going to do? Legion World when is it the 5th, 6th and 7th, last day go to Columbia. I'm wondering if that's too much overkill, though, because Miami's rough on the body right, all this going out, and then you go to Columbia. On top of that, man Guys got to fucking take their vitamin C's or zincs. They got to take their non-alcoholic beer man, oh man. That's that's gonna be. We should give awards to the motherfuckers that make it, yeah, like an.
Speaker 1:Ironman award, survival award, man, yeah, that's what we're gonna do I survived. Get some ring button credits or something man.
Speaker 1:I survived Columbia Con yeah that's what we should do, but interesting enough, man. So we were the first podcast. We did that back in January. We just came from LGW yeah, that was like 11 months ago and we talked about this briefly. I wish I could go back to see what we talked about there. I know we talked about Spanish markets. This year, for me, was not what I expected to be in 2024. I think I had all these visions of this and there was a lot of curveballs that got thrown at us. Listen, we wound up doing it wasn't the numbers I wanted to hit, but we did decent. We cut back. Now we're fucking lean man. We're lean and mean. It wasn't the numbers I wanted to hit, but we did decent. We cut back. Now we're fucking lean man. We're lean and mean. November was the best month of the year as a result of a lot of the changes that were made.
Speaker 2:I had to get back in the fucking weeds man.
Speaker 1:So I wanted to see what was your experience in 20. I feel like we had similar experiences, man. I think so.
Speaker 2:I think everybody had. You know, I'm sure there's people that you know had an amazing year, but for the most part everybody had kind of similar experience and I think it has to do a lot with the economy.
Speaker 4:Yeah.
Speaker 2:Right Inflation Companies restructuring, mass firing.
Speaker 1:Not spending as much as they used to in the gen, some of them even filing for bankruptcy. A huge amount, right fuck. We had a lot of clients, but you're at lgw. It was sunday night, we threw a dinner. Man. One of my clients solar clients call me. I missed her call at 10 o'clock at night, fuck this is not good news.
Speaker 1:All right, call me at 10 o'clock at night and I said listen, we're gonna, we're filing there for problem bankruptcy. I'm try to get you paid. Do what I can. I can't guarantee it. It was 40 grand, but I was lucky because they paid me weekly. I was ahead of it. Other people they paid monthly people. I filed 250, 300, 400, man. So I lost 40,000, but that was at LGW. But that was the first of several. Two months later another one went out of business. Right, luckily they prepaid me and didn't have a problem. But there was a lot of that shit going on in different verticals. Man.
Speaker 2:Yeah, so that's you know. In my opinion, that's what happened, yeah, and the interest rates are super high, right? So I don't know. Just the economy the economy was not like what we wanted it to be. It was not like that post-covid economy. Everything is flourishing and booming because there's so much money in the streets. Right now it's like shit got real. So, yeah, it was a decent year. Could have been better. Hopefully next year is going to be a lot better.
Speaker 2:I think, if we start seeing- interest rate dropping, we're going to see maybe a comeback in solar, I don't know. Or home improvements, things that are sensitive to those things Loans, mortgages, stuff like that that maybe right now is not doing the best, but it could be. I think that we also see an uptrend in auto insurance. It's been huge, so it's good you still have health insurance to fall back to and you know good old medicare and ACA and why not.
Speaker 2:But it's interesting to see all the other verticals that you can potentially build a brand and dominate.
Speaker 1:You know, yeah, but it was an interesting year for sure yeah, it was fucking crazy, and I think that the people that survived that I mean you got some scars from it, some valid scars, but, bro, it makes you stronger, it makes you tougher and the ones that are here are the ones that are going to dominate. And listen, I'm a big Tony Robbins fan. I've been a business master. He says it's easy. Business is like seasons. It's easy to make money when everything's fucking good, the economy's great, but so be someone making money when people are getting crushed. That's a real business person. So that's one thing we learned we are doing over there. I started the company in 2016,. Really started to move in 2019, right, I think you were our similar.
Speaker 1:I think I was like 2020, 2020, 2022, like shh right up there, right 2023 came like what the fuck's going on in 2024? So the fact that we're still profitable, nice profit, right? Not what it was in 2022, and we're leaned up like we're fucking mean. We, we made so many, we pissed away a lot of money. Man, is what we did. You're making money with hiring person for this, doing this, getting the crazy boost you know. So now we're smarter man and if you can make money in these kind of environments, bro, you're gonna fucking crush it when things turn around. Yeah.
Speaker 2:That's why I was like in the last call with the team. I don't know, for some reason everybody that gets into paper calls they want to run Medicare. I don't know like if you feel the same way. Right, yeah, they go Medicare here. That all these numbers are Medicare.
Speaker 1:What do you think that is man? It's because they see all this stuff on social media. I guess everyone talks.
Speaker 2:The big numbers I think are in Medicare, the big numbers I mean, you know, like you are in a hundred million campaigns on Medicare right? So like you know, few, few, few guys, so they see those numbers.
Speaker 3:I'm like yeah that's what I want, Medicare.
Speaker 2:So, anyways, I was talking to the team about it and I was like to the team, like the Thursday calls, right, the zoom call, I listen, I'm tired of hearing this Medicare shit. So I'm gonna break down to you guys and give you the blueprint like if you want to get ready for Medicare, you got to get ready to come January. And then if you're complaining that you can't find cap, it's because you did everything wrong. And then breaking down the process of what they have to do, step by step, to kind of hit those numbers which they're definitely not going to hit the first year but they can try to do. Maybe in their third year or second They'll do really good.
Speaker 1:You're right, what you do in January or September for the rest of your, especially for opening enrollment, it takes. You can't start in fucking June, july, august, there's tons of compliance.
Speaker 2:You gotta go through requests from you know, e-brokers and carriers and approvals and opt-ins and there's tons of stuff that you have to go through and insurance policies, the whole nine yards creative process. It's insane to think you can pull that off in a month or two. You could pull it off.
Speaker 1:But not on a professional level. So what was your advice on that call? What did you tell?
Speaker 2:people. I was well you got to join the call. I was telling them like a blueprint, like as far as what they needed to do, like step one, like make sure you know you got all your ducks in the road, like as far as like insurance requirements, like most of the e-brokers are going to require that you have your general liability, that you also have your professional insurance, which is like your errors and omissions, and because we store phone calls and recordings and stuff like that, you need a cyber threat policy as well.
Speaker 2:So first you got to get those and those are going to be based on revenue, so if you're starting out, that's a good thing because your policies are going to be rather affordable. If you're already doing numbers, you know get ready for that.
Speaker 1:So what's the range you're starting out? Where do you expect to pay on the policy, or have you been established?
Speaker 2:well, it depends you. You know, like if you started out, maybe you can get all those policies for like a couple thousand bucks. You know, and then if you're already doing like a lot of revenue, it can go into 15, 20, 30 plus, so right, depending on the business right. So then once plus so right, depending on the business, right. So then, once you have that right, you can, you know and again it depends who you get the insurance with and, like you know, blah blah blah and you can get a great deal at a cheaper price.
Speaker 2:Or you might not get it, but once you get all that, then you can start going into soliciting to the major Z brokers and the carriers, because that's what they're going to ask. They're going to ask that you have proof of creative landing pages, insurance requirements, compliance and all that stuff. Once you send the full package, then you can start the process. You can start getting their edit request. You might have to change a comma in the footer or the landing page, or you got to put an extra space or this disclaimer, or whatever might be the case. You can't say this or you cannot say that that takes time doing it with one company. Now if you're shooting for like 30 companies, you know it takes a lot of time. So you have to start early in the year. So come, you know, september you're ready, and not only in September if you can get approved earlier you know you're ready.
Speaker 1:You remind me of something I think my first affiliate summit or second one ever in New York 2017 and 2018, we were doing. We were starting to put okay numbers up in solar, make it happen, and I was buying some mortgage data where mortgage data was great for solar same audience, right, homeowners.
Speaker 1:You can filter by credit score. So, like, fuck, we're going to do real-time mortgage leads. So I had a meeting with a big mortgage I don't know who it was, I forgot the name of the company. They asked me fucking questions. I had no idea. Like, are you likely you have to have, like do you say, licenses? And whole fucking checklists? I had none of that shit, man. So get ready and then go there, right, but that's what it is, I think, with Medicare People see, and back then mortgage was hot as fuck, the rates were so low it made all the sense of the world, right. So I just stuck to my language the data. We weren't going to do real-time leads.
Speaker 2:No, no, the thing is this right, A lot of these guys and girls that are coming into pay-per-call right, they usually are, you know, some of them are have experience in digital marketing and media buying e-com neutral, whatever the case might be and they see something like paper call. They see somebody that's doing like you know numbers. They think it's just as easy as coming up on an ad and you know running it on their favorite platform and give me a number. And why are you not picking up calls, type of thing.
Speaker 3:And it's not.
Speaker 2:It's a lot more complicated than that. Sure, there's part of it, but the whole behind the scenes and the whole compliance behind CMS, and if you don't do it right, you can end up in rough places.
Speaker 1:Yeah, absolutely see that with AC, all this crazy stuff going on, it's nuts. So, yeah, you gotta know yourself, have a checklist, get it all, be prepared. That's what it comes down to, and being a part of the community, you learn about this stuff, the fact that you give that advice.
Speaker 2:You save people a lot of time and heartache it's telling it's all telling you save people a lot of time and heartache, without telling them an advice that I got from from Adam, that he told me he got from somebody else hiring experts on LinkedIn. So like, hey, if you go to, if you go to Lincoln, you can search for past employees of companies. Right, then you can find people that are no longer working in the company and you can hire them to be a consultant.
Speaker 2:Maybe offer them I don't know $1,000 per hour for a few hours of their time, because you need an expert advice for your business, and you'll be surprised how you know how many doors they can open. You'll be surprised at the amount of information that they're willing to share, Right? So that's something that I'm dropping there for you.
Speaker 1:That was a fucking gem right there, by the way.
Speaker 2:Huge gem. I'm passing it on.
Speaker 3:Huge gem for the LFG audience right there.
Speaker 1:Wow, I love that because at the end of the day, that's, the experts get paid what they pay because they learn the trial and tribulations right. So if you want to get in with a company, someone has a contact. So you don't have the contact suit, I mean, how the fuck are you going to get in there? So you pay that person. Maybe they'll call you five or ten grand after a roll, but if they can land you, a multi-million dollar contract.
Speaker 3:They usually do.
Speaker 2:Yeah, that's what they do.
Speaker 1:And then you get one.
Speaker 2:Now you've made eight figures, nine figures off that I mean, and they usually know each other.
Speaker 1:Yes, you're right. So they usually birds of feather flock together.
Speaker 2:So somebody that was working for such and such e-broker chances are that is not working for such and such insurance or whatever might be the case. So they have friends and they know each other, of course, so they can introduce you to more people, right, and then you can keep on building your business. That's what I said. Like you know, use it to your advantage. You know, hire experts, because it will make make it a lot easier. Yeah, listen to the experts if you're going to do it by yourself. Same thing happened to me the way you describe, like the mortgage. Yeah, same thing happened, exactly the same. I was pumped, I had my folder with the creatives and everything and I went to a huge Medicare buyer and, yeah, I looked like an asshole.
Speaker 1:I was like no, how did they handle it? Were they polite?
Speaker 2:about it. I knew it. That's how I felt too. I was swimming too deep. I was like you know what? I'm going to come back to you guys when I'm ready.
Speaker 1:They appreciate that shit, right, the one in that meeting. I fumbled my way, I made it, I half-assed my way through it, but I knew, damn damn, that wasn't a good foot forward. I can't be doing that shit and I think it's kind of like the rite of passage you know you try to, you try to fucking play pro ball and you're so yeah, and you have to learn again like you know, you start putting up some numbers like I and you come back stronger and now you're ready and you learn, man.
Speaker 2:Yeah, you don't give up, You're ready, you learn and you go ahead and you do it. That's why your first year two years are the years of perfecting it, like cracking the code, making those mistakes. This is not like I'm going to jump in and three months in I'm like, ah, lambos are mansions.
Speaker 1:No, it doesn't work like a work away there.
Speaker 2:Yeah so you have to, like you know, make those mistakes and you know.
Speaker 2:It's amazing when, when somebody can share you know, their knowledge to avoid you making those mistakes. And in the community I see it all the time because I I log in and I see people talking about different subjects that I'm in and I see people talking about different subjects. I'm like, wow, I had no idea about this and you're learning and I share what I know. I don't know. It just breeds more, it keeps me more on top, it keeps you alive, man is what it does.
Speaker 1:And, man, it reminds me we were talking about crypto earlier. I'm kind of joking about a lot of shit, but when I was there, I was Samara. Man, samara, this is a whole different animal. This community, this community, moves different, they operate different and at the end of the day, I was glad I saw that because it made me think different. And this community changed the election right. You got these young, young guys.
Speaker 1:If Trump didn't go on the joe roman podcast. He probably he wouldn't want it. I don't know if he knows, baron, his son was 18 years old told him, dad, you gotta go on this podcast and no boys, this one. And he had no idea, like he didn't know what he was doing on it. But he did well and, like dad, you know how that that changed the election. He was fucking right. He got the votes. These are people that didn't vote republican and they they switched up or like I'm gonna vote for this guy because he won on there. He put face time on there and he's a 70, 79 year old guy, but he was there in that community. They like what he said, but as when?
Speaker 1:I was at the crypto at live at that nightclub, I was like bro, I felt a little bit out of place, but I'm like, I liked it. I felt like uncomfortable, but you've got to get out of your comfort zone. That's why in those communities, when you have young people, you've got older people. You've got a whole mishmash.
Speaker 4:That's how you fucking grow, man. These guys are in the weeds with crypto. I'm not in the fuck. I know what I know.
Speaker 1:I've got coins, but these guys are next level man.
Speaker 2:That's the. I have a few of my friends. I have this picture on my Instagram. It's me plus three of my other friends and we have the before and after picture. It's funny, the before pictures were all sitting down outside of my parents' house. We were broke as a joke.
Speaker 2:All four of us the only thing that we wanted to was to make money, yeah, and then when you do the after pictures, all of us, you know, after success, uh, three of them made them in crypto. Wow, it was the only one that the legion calls the other three of them crypto. They invested in crypto early and, like you said, they got into it. They got into, you know, identifying the patterns and the trends and doing all that crypto things I don't know about. The thing is that you know they're making seven, eight figures from crypto and they move differently.
Speaker 2:They completely move different. Yeah, I feel like it's a more flashy lifestyle that they have as well.
Speaker 1:Well, think about it. They make that money that quickly, right, and it happens. I've been there. I'm here, 2022. I was fucking spending a lot of money doing all sorts of crazy shit and looking back, what the fuck, man? I should have been smarter, right? But you have that rush. It comes fast, man, and and I don't know if it's good or bad, in the sense like it becomes like an addiction. You want to keep that going, so you forget all the ways your brain. So I can see that. But listen, respect to them, because we saw we both had something. I think you had bought a lot. You said you missed, but I bought it, I sold it, I didn't buy it again. That was my mistake.
Speaker 2:I sold it, I think, in crypto and investing time is in your favor, oh, absolutely.
Speaker 2:The thing, is sometimes, like you know, I'm not a professional trader or anything like that, so I make emotional mistakes. Yeah, you know, and if it was called, I would have. Hey, don't do that, you know what I'm saying? Well, for sure, yeah, but you know like I don't, so I'm like I'm'm gonna lose all my money in this shit, yeah, and then you know you sell them and it bounces back and I'm like, fuck, I should've you know but it's too late.
Speaker 1:It's weird you're in your lane, but if you have friends like that, I mean this is not gonna disappear there this day and age. With the podcast I was listening to one and the guy broke down the election right after it happened and he gave some coins and I started putting some money in these coins. I'm like you know what I'm going to do. I'm just going to fucking keep buying them. I'm going to put some for my kids and I'm not even looking. I'm just going to keep buying and buying. I have a buddy of mine. He forgot he had crypto and it wasn't doing that well, he $700,000 in this fucking wallet.
Speaker 2:That's what I was going to tell you. The only one that is doing good in this crypto shit is my dad, and he doesn't even know about it. Yeah, Because, like I don't know, like six years ago or whatever, I was like open a Coinbase account and put some money in there and he kept putting little by little in there, and then he doesn't even know the password to Coinbase. I'm like great bro.
Speaker 4:Amazing.
Speaker 2:Your portfolio is doing great, because now he's not trading it. So God knows how much he grew into. That's beautiful man. Yeah, I sell that shit. I see that it goes up, it goes up.
Speaker 1:It's like campaigns but you're always saying you're going to see on the.
Speaker 3:LFG show.
Speaker 1:We're going to talk to more, a lot of our traders and people in crypto too, and I trade every day. I sold my options in gold and silver. I've been buying and selling that and doing pretty well.
Speaker 3:But I think it's almost like a campaign.
Speaker 1:We know things will last forever, but for someone like that, that's not from our world. They're willing to hold on. They don't even know they're like less. But that's what I'm gonna do with my kids portfolio. Uh, put x amount of these coins, that's it. That's long term. I'm trading that shit. I got another account. I told my wife listen, this fucking going in there don't even let me know the password. Boom, have that then. Then I'll have my fun. I have my trading account, you know, but that's how it is.
Speaker 1:But the point of going back to the community is that when you have these communities, you got the fucking experts. They'll tell you what to do, like you told people what to do about the Medicare. You had the checklists right. You don't have to be an expert at crypto, but if you have people that are, they'll guide you. We got a buddy I'm not going to say his name man and you know this guy man. He and my age would trade together. When we trade, like what the fuck man Should we stop doing that? We're both doing better than ever. This guy's portfolio has gone up a lot, a lot. He moved to Puerto Rico. He's in proximity with these fucking traders. They go there, 4% tax, and now his fucking portfolio has gone up through the roof, right? So the point is, it's the callers, right? The podcast, the information is out there for you, so are you going to put the time to take advantage and listen to?
Speaker 2:that and you're going to execute it yeah because you get ideas. You can come up with all these different campaigns and different ideas, and I'm going to do this. I'm going to execute it, you're gonna follow through it, you're gonna optimize your results and do all that. If you're willing to do it, it's the best thing to do, bro.
Speaker 1:We got the sun coming out of this. Yo camera guy, where's the sun coming?
Speaker 2:from. It's like the episode's ending, the day's ending.
Speaker 1:Moving the sun to the sun. It's like Mr Rogers, dude. Fuck, I forgot what I was going to say. I was going to say about going back to community. Man, what are some real good success stories? I know I've heard a lot of people from your communities and you told them how to get into it. Now that they're winning golden words, knowing a 10 million plus like give us, like a couple real good success stories there's a lot. Like I don't want to drop names, you have to drop names, you said it.
Speaker 2:There's a lot. You know there's people that come in that have, you know, built their company to 80 plus people doing 50 million plus revenue.
Speaker 1:Five zero. 50.
Speaker 2:Five zero in revenue yearly. There's guys that you know have come in, started in pay-per-call and now have ventured to insurance agencies, now own both a lead gen company and an insurance agency with 40 plus people in there. It's people that came in and didn't make it. Yeah, it's gonna happen. So numbers, uh, there's a lot of publishers that have done. I want to say you know people that join in noodle paper, call uh 19 plus, maybe 20 plus, that have done seven figure, which is quite good thinking about it, um, and tons of other successes that might not be like so much financial, but you know lifestyle freedom, people that have moved or have paid off their mortgage or their student loan debt or bought their parents x thing. You know student loan debt or bought their parents X thing. You know, yeah, those things you know. People have more freedom to be with their family because now they're doing this but it's not for everybody.
Speaker 2:It's definitely not for everybody at the beginning. It's a lot of work, you're learning something new. It's like me dropping you off in a construction site and be like build me a house. Imagine if you have no guidance. So how's that house gonna look like? It's like me dropping you off in a construction site and being like build me a house. Imagine if you had no guidance. How's that house going to look like? And even with guidance, it's questionable. I'm sure by your fourth or fifth house you'll probably be better at it. No-transcript.
Speaker 1:What do you think? You mentioned some of the. I might know the answer already, but what's the common denominator for the people that didn't make it to 7, 8, 9 figures a year in pay per call versus the ones that didn't? You have to say like 2, 8, 3 common denominators a lot of them are obsessed about it.
Speaker 2:You know, obsessed about their business, obsessed about their growth, obsessed about their business, obsessed about their growth, obsessed about self-development, education. They, that's one, two, they are the quickest one to respond, whether it's a text message, a phone call, phone call or an email. It's almost like an instant response. So that tells you that they're on top of their game. That you know.
Speaker 3:You have that I want to say that zero inbox mentality.
Speaker 2:But you're definitely not waiting, you know so. And they started networking in the industry very extensively, showing up to all the trade shows, shaking hand, kissing babies, everything right. So being in all the conferences, all the trade shows, all the meetups, you know building that report with.
Speaker 3:You know building that presence in the community so that would be, like you know, kind of like I guess the three things right.
Speaker 2:They were obsessed about their business, obsessed about growing self-development, making a big um. They were quick in taking actions. You know whether it was creating a brand or funnel, responding to email communication. You know they're just, they're pressing, they're there and networking yeah like attracts like to their JC.
Speaker 1:You're obsessed, you care about your shit. You're gonna try other people like that, whether they're an advertiser, publisher, whatever. And then you have this network of fucking go-getters, right yeah, and then you all grow together.
Speaker 2:Yeah, and you see them grow. And it's funny because I mean, I'm not mentioning names, but I've seen people that are very well known in the industry and at one point, what is? Paper called and fast forward two years, three years, and I'm like, wow, hey, don't forget where you came from.
Speaker 4:They make huge companies and they make, they create this abundance not just for them, but for the team you know for their family that works in the team, all these people that are higher.
Speaker 2:Yeah, oh, there's people that are higher, not not here in the U? S, but think about it across the world. You know, most of our, most of the type of companies in paper call are mostly remote, so they have staff from all over the world.
Speaker 1:Think about it.
Speaker 2:It's bigger than us.
Speaker 1:It's amazing, it really is. So let's we talk about? We were talking about crypto before, and I guess crypto was new right, something that disrupted things. The blockchain disrupted things. Another thing AI.
Speaker 4:AI is disrupting things.
Speaker 1:These stocks are going through the roof, and when I was at the TCP summit, they talked about how obviously everyone's looking to cut down on robocalls. They have to do one-to-one, all this shit, but AI has become a big focal point of regulation. So what is the future of AI in Legion in your opinion? And how are you using AI?
Speaker 2:We're definitely using AI. I think AI is becoming part of our everyday, just like the cell phone and, you know, vehicles. It's part of our everyday life and everybody's just eventually going to start using AI. Maybe some of the older generation you know, like 80, 90, maybe it's not, but definitely the younger generation everybody's just using AI. So definitely AI, I think it's going to be a part of you know, of our life forever and we're using it to make us work faster. So we analyze how the process is normally done by a human and then how can it be done by ai? And if it's possible that it can be done by ai, how can we do that efficiently in the best way possible? That's how we're using AI. Right now, we're not using AI to do anything crazy. I know some people are doing amazing stuff, Not us. We're just doing it to aid or help or make our team better. Eventually maybe we'll get into some more crazy stuff, but right now it's more like for efficiencies.
Speaker 2:And you know what was the other question the future of Legion.
Speaker 1:AI probably plays a big role in that. Right yeah, what do you say is the future?
Speaker 2:Everybody says that Legion is going to be dead. Five years I've been hearing that like forever. You know he's going to die. He's going to die. Sure, yeah, still here, you know. So would it be different? For sure Is there going to be more compliance and regulations, and you know privacy concerns, for sure, without a doubt.
Speaker 2:And you know you're gonna have to adapt as a performance marketer to be able to meet those requirement and you know, I think this is gonna be amazing, but I also think there's gonna be regulation that is gonna, you know, prevent us from doing some of the stuff that we're currently getting away with right now using the AI, right? So I was giving the example earlier when we were talking about it's like something new is introduced, like when, like you know, automobiles were introduced, cars Right, right, I'm sure there was no, like you know, airbags and seatbelts and signs in the road for nighttime or none of that shit, right, speed limits, and then, as you go, you know, regulation is introduced and then you have to follow this rule. So I think the same will follow AI. Yeah, the same will follow with AI. Yeah, is it a bubble?
Speaker 2:Right now, maybe, you know, a lot of companies just like to use the word AI in whatever it is that they're doing. They're like, oh, we paint walls using AI, like, you know what I'm saying. What the fuck? Yeah, so a lot of people are you know what the fuck? Yeah, so a lot of people are, you know, using that.
Speaker 2:So maybe, but we're definitely going to see some great use case coming from that. Um, it's going to make our life a lot easier. I think so for some of the stuff that we do, definitely. I don't see legion going anywhere. I see that it's going to probably be more regulated and consumer-initiated. Anything is going to be on high demand, whether it's phone calls or not so much form fills, but CPA stuff like e-com, purchases and appointments and stuff like that, that's going to be on a high demand, yeah.
Speaker 1:So how are you using it? I know a lot of media buyers are using the app for creatives, that stuff I mean, is that using it in that capacity?
Speaker 2:No, we don't use it for creatives. We use it for internal operations for quality assurance. Perfect internal operations for quality assurance, like for phone calls, so you know, knowing what's going on behind the phone calls, and stuff like that.
Speaker 1:Like we talked about earlier, the media feedback loop, so you can provide better quality and better communication with your clients.
Speaker 2:Correct, yeah, we can provide them a better overview or a summary of what's going on. So we use it more. So for that side of the business, got it? Not so much. I think that for and again, this is my personal opinion I think that for, like, ad creatives and media creation and stuff like that, it's very good, but it's not there yet. And media creation and stuff like that, it's very good, but it's not there yet. But it's extremely good and some people are seeing huge success with it. But I think it still needs another year before it's there.
Speaker 1:Interesting. Yeah, I'm looking forward to seeing Legion World, the vendors. It's always good to see what they're doing. Some of them are full of BS, right, but yourself you catch someone who knows the hell they're doing.
Speaker 2:I mean, if you look at last year, what AI, what some of those AI companies were doing as far as image generations and video renderings and even large language models, and if you look at that last year and you look at this year, it's like day and night. I think that come next year it's going to be like five years from now.
Speaker 1:Oh, my God yeah. Our kids are going to be shit man. It reminds me of when we had a VCR. My dad didn't know how to use a fucking VCR. It was so simple. Right, it's VCR how? Do you rewind this shit, you rewind this man, take decks, and that's what it's going to be. Our kids are just going to be a whole other level. What about the Elon Musk?
Speaker 2:robot storm like Kim K's.
Speaker 1:That's true too. Elon Musk, robots, all that stuff, can't wait to have a robot to do my dishes. Yeah, yeah. Do my laundry, but we joke about it. But it's true. It helps you fucking save time. Focus more on what we're good at right Creative ideas and executing and all that shit.
Speaker 2:Yeah, Does it though.
Speaker 1:It should Does it, though it's short. I mean, a paper is short, right.
Speaker 2:Yeah, I don't know Mixed feelings about it. Yeah, I think it's a great thing and at the same time it's like is it a great thing, you know? Is it really like? I love chat GPT, don't get me wrong. I think it's the shit, but like is that going to make me lazy or something? I'm not going to want to type a paper anymore. Yeah, is everything that I'm going to use generated by ChatGPT? Is it going to be robots talking to robots? Is that where we're heading?
Speaker 1:Scary shit. I was bro. I think about it. You make me nervous. Now, man, what kind of world is this? It's like Terminator.
Speaker 2:You know these fucking robots everywhere Killing it Because if you're writing your shit with ChatGPT and you post it on Facebook and LinkedIn, and I'm writing my shit with ChatGPT and then when I go to comment on your stuff, it's telling me AI can write your response. Right, so is it robots talking to robots? What the hell is going on?
Speaker 1:The political. That's what they do, man. Man, they get these fucking robots and then it causes a stir and boom. Everyone's going in and out. Man, it's crazy, yeah, you can think about that one, but I was thinking about getting the driverless car right, doctor I won't drive.
Speaker 3:I got, I got. Now I think uber's everywhere.
Speaker 1:I kind of miss driving and for me it's cool because I get work done. I've been more productive, but I miss fucking driving man so I've been looking at that tesla one. I don't know I don't know if I can take control, I can. I can let a fucking robot or machine take control of driving.
Speaker 2:What's that? I'm just laughing at the sun.
Speaker 1:Oh, the sun is no joke man.
Speaker 2:It's right in our face. How's the sun doing? Cameraman, I'm just sitting in the show to people. Oh wow, yeah, right in our face, man, yeah, yeah, yeah the things that we do, cool man.
Speaker 1:The things that we do, cool man. Oh, make sure we drop that tea, all right, so anyway. So yeah, going back to where we're talking about the future here, what the future is? A legion, the future ai, all this stuff. What are your thoughts about 2025? Me? I personally, I'm excited. 2024 was one of these years. We're at the reset a bit and I like I like how we ended the year as a company. I like how I ended the year. I felt like I did a lot of self-development and it wasn't, again, not what I expected. We did our podcast in January of this year. I don't know. I think I was really expecting a lot of different things, a lot of curveballs, but I feel like some curveballs almost took us out. But we're here, man, we're fucking still standing, we're going strong, we're leaning in. I'm pumped up. How do you feel about 2025?
Speaker 2:I feel it's going to be an amazing year, yeah.
Speaker 2:I think that I personally think that interest rates are going to drop, also because we have a new sitting president. A lot is going to get done that first quarter. So looking to right the wave, whatever new initiative that's passed, whatever they're coming up with, but in the long term I think that you know you're going to see some declines in, I think in interest rates, which is going to boost the economy. Maybe you know personal loans, new purchases like car, new vehicles, maybe some home improvement sectors might do good as well. Yep, improvement sectors might do good as well.
Speaker 2:Yep, so that's where I see it, that's where I think it's going to happen, but I'm not sure. I think nobody knows. We just have to live it. In the meantime, we continue to push health insurance and Medicare keeps going strong and there's definitely a lot more compliance and more regulation, but it does not mean that there's less demand. It just means that there's more requirement to supply the demand right.
Speaker 2:Same thing with ACA, and I think we've seen some regulations as well as ACA introduced by CMS, like that three-way call-in At first it was like a verification pin. Like that three-way call-in At first it was like a verification pin and then three-way call-in and then coming up with some other stuff. Last I heard is they're doing some identity resolution stuff to prevent fraud and misleading ads and stuff like that. But ACA is also doing well, it's doing very good. So I think that's going to continue into 2025. And on, if there's any new regulations introduced about ACA, it's going to take some time before they can even replace it and maybe it's a good thing, maybe it's not, we'll see. And just keeping a lookout for that. And I think auto insurance is gonna. It's been doing a comeback, so I think it's a 2025. You might see that category explode and I'm not sure, because you know I don't know how to say it, I think debt is like prime right now Credit card debt settlement.
Speaker 2:I think that right now it's the time it might get a little better coming into the next year yeah.
Speaker 1:I feel like debt's been man. It's always there, right, and it goes through these cycles where it's really hot, then it gets harder, it's like all over the place. But the people that have to stop with it it's kind of like we were talking about with Medicare and the guys who hit the 100 million plus they stuck with it, They've gone with the ups and downs, They've done the right thing, evolution of everything Been good to their clients and they're the ones riding the wave. But I do agree that debt shit isn't going to stop. And then that's also good for credit repair.
Speaker 2:It's like a revolving cycle. There's this thing that the credit repair is just so. I think that is yeah.
Speaker 1:Ties into personal loans right, so that people they don't do the credit card debt settlement payday probably do well yeah, debt is at an all time high.
Speaker 2:So I think that is. You know. It's great if you've been running that and you've built a network of buyers and trusted sources or media buyers that can run the campaign. But if you have your shit together, I think it's an amazing vertical to be in.
Speaker 1:I feel like less people are talking about it. I feel like everyone was talking about it a year ago Probably, when we did this podcast. Everyone was talking about dead or right around that time. I feel, like people, like the way they come out, but that gives you opportunity to get in and do it right.
Speaker 2:Here's the thing, man. Anybody can run any vertical. The thing is like can you run it for multiple years? Exactly right, because I can come in super fucking aggressive and run dead. But I'm talking about like boy.
Speaker 2:This boy is wild aggressive, but how long is that going to last before I lose cap with every single bike and that's what you see, yeah see, people are coming in hot chasing that dollar and they want to scale as much as possible and they want that roi to be as high as possible. Nothing wrong with it. But they've run so aggressive that they lose cap. And it's such a small industry that you know you start, you know like you start getting like your door shot and then you can't run that anymore. Then you have to switch to a different vertical and you didn't learn your lesson, so you do it all over again and before you know you're not doing paper call anymore because you just ran through everybody and there's only a select big group of big buyers and they all fucking know each other right
Speaker 2:they all know each other.
Speaker 1:It's like 3 to 5 in every vertical correct and where you go to the mid tier guys that just don't have their shit together it's not worth it.
Speaker 2:Questionable are they going to pay me, whatever?
Speaker 1:exactly, are they?
Speaker 2:going to pay me Exactly? Are they waiting to get paid so I can get paid? The point is if you can run it nice, profitable, and you can maintain a CPA that is acceptable with the buyer, and if you are proactively working with your buyers to make sure that their agents understand that their call flow and, more importantly, to make sure that you understand that their call journey and their process, so you can deliver exactly. What is it that they need, right um and and create your ads around that, around the questions that they're asking, the rebuttals and whatnot, like it's. If you can do that, then you have uncapped demand from they have big budgets, these guys, crazy fucking budgets.
Speaker 1:All you need is one of those groups to change your life, yeah.
Speaker 2:I tell everybody, like debt is like mining for diamonds, you know, because all the buyers are like oh yeah, we want that 15 000, 20 000, plus that, I'm like sure. But you know, like we gotta go through all this exactly stuff, and then we sure we'll find those, but meantime there's gonna be a lot of 10, 8Ks. Yeah, because that's just the way that you know.
Speaker 4:America is set up.
Speaker 1:They're not stupid, of course, man. Everyone's spending money. I would hear all this shit the economy's bad. I travel everywhere. People are spending. I'll go to South Carolina. People are spending money. Texas is spending money. Fucking Kansas is spending money. We were with Tampa. Everyone, texas is spending money. Fucking Kansas is spending money. We were with Tampa. Everyone's fucking spending money, man. They put it on their credit cards. It is what it is. I think a lot of it has to do with social media. It's the gratification of America, man. Everyone wants to live up to the pure level, whatever. So they're getting the butt lifts, they're getting the implants, they're getting the teeth, the perfect, like all this crap, man. And you see it in the stock market. Look at those stocks the fur and da, da, da, this, and that I mean. It is what it is, whether you like it or not. And us as internet marketers, I mean we got to pay attention to those cycles because,
Speaker 2:that's how you make your money.
Speaker 1:Anthony San Andreas did something really good one time.
Speaker 2:I don't know from Anthony. He's the one who said that quarter earlier. The higher consultant yes, that's what he did, nice, when he was growing. Uh, pocket your dollars.
Speaker 1:Pocket your dollars.
Speaker 2:He had a couple different brands, yeah so there you go, listen to the experts. You know what he said.
Speaker 1:I don't know where he said this. Uh, and if you guys don't know what he was, crushing the paper call for debt, medicare insurance. Big, big exit man, high eight-figure exit. Great guy too, by the way. But he hit it at the right time. He had very good timing. He surrounded himself with experts. He had a group out of Boston Great, I don't know if they were private equity or what they were, but they got him through the process and, bro, he followed the checklist and he exited in a great amount of money.
Speaker 3:And a real humble guy that you talk to.
Speaker 1:You never know man Not flashy at all. Really great guy man. He'll give you all the best advice. But anyway, he said somewhere that to know what's gonna be a hot vertical or assumption, or you're in a vertical, listen to the publicly traded earnings calls, because they have to talk about their earnings, what's making money, what's losing money. And that was such great fucking advice. Right, like you know, fluent Coleridge, I mean they've had some ups and downs, but back in the day they were fucking doing stupid numbers 700,000 leads a day, publicly traded. Get on their earnings calls, listen, we're not doing too good in this vertical, but guess what? Debt's picking up. You follow the fucking coattails, man. Success leaves clues. But when he said that, I can't believe no one talked about it. But that's what you're talking about the interest rates. We're talking about debt, that's how you make your money.
Speaker 2:You got to find where the money's flowing so you can take a little piece of that debt, and now it's.
Speaker 1:Yes.
Speaker 2:Put it into an LLM. Let's have GPT and.
Speaker 1:I don't think he could have done that back then. He probably listened to all of those.
Speaker 4:You're right. Back then he was like listening to the whole, that was like 2018, 2019.
Speaker 1:Yeah, yeah, that's a good point you make yeah, like we have no excuse nowadays, man, and like even me. I'm busy as fuck and sometimes I even use that. I didn't have the time to grow With all these tools right now. I got a lot of people on my team who not how. Who on your team can get that fucking transcript for you? I don't have the time you. Somebody get that shit, utilize it. You're paying them, right? Yeah, so it's theirs, there's so much gold under our feet nowadays it's fucking crazy.
Speaker 2:Yeah, we did that with the whole for one of our software, unique 360. So we had to do like I'm talking about a lot. It was like 67 videos. And I told my team there is no way I'm recording 67 videos. Each video is like two, three minutes, you know, showing you how to do certain feature stuff. So we had somebody do it and then we had 11 laps clone my voice, wow, bam beautiful, amazing.
Speaker 1:Looks like I did it.
Speaker 2:Think about much time you can ask her that's beautiful you, just you know, put my voice into that. Use ChatGPT to get up you motivated me man.
Speaker 1:Thank you, debra. I got to get Debra on that, getting the fucking transcripts.
Speaker 4:That's a beat of the song right.
Speaker 2:We talk to each other, we get ideas, the transcripts from the earning calls. I'm sure there's people that build GPT models. You can just get it. If not, there's a website. I'll drop you a golden nugget. There's a website called Salad.
Speaker 1:Like the salad that you eat. Yes, it's not toss-up salads. Yeah, that's right. Not the one that you toss, no diddy shit, no, diddy shit.
Speaker 2:Salad S-A-L-A-D dot com. Okay, that's what we use for transcript. It might not be the fastest one in the market, but it's definitely the most affordable one.
Speaker 1:The healthiest one too.
Speaker 2:Yeah, by fastest. I don't mean in, like you know, like I wouldn't compare it to, like you know, I don't know, like Deepgram or Assembly or one of this, like you know, really like enterprise grade tools Like this one is good, it'll get the job done, but it's super cheap. You pay 10 cents per hour of transcription. That's like wow, extremely cheap.
Speaker 1:Bro, so many fucking nuggets, man, if you you listen to this, you gotta listen to this shit twice. Get someone, get someone on your team to fucking take those nuggets man drop nuggets in the beginning, middle and end.
Speaker 1:Man, this was a very complete interview. Pom, pom, pom man, let's do it deep. Miami, shit man. Speaking of Miami, listen, we're gonna do some fucking, we're gonna do some masterminds. Listen, we're going to do some fucking, we're going to do some masterminds here. Man, we're going to do a bunch of things. It'll be industry plus non-industry. We're going to hybrid, we're going to marry this shit man. Bring in marketing, call center, acumen, ai stuff to these industries that don't know shit about this man, that's disruption.
Speaker 1:We're going to do that in Miami, man, it's a great restaurant that we can oh, I know that place. Yeah, french right. Yeah, good stuff, I love it bro. Listen guys, carlos Corona, fucking legend man. Thank you. Money making Thursday drop a link, I'm gonna be on the next one, man, you'll see me there. I wanna be on there. I wanna learn gotta keep learning man you stop learning, you're fucking dead. Let's do it, let's do it.
Speaker 2:Let's fucking go baby. Let's fucking go baby.
Speaker 1:Let's fucking go baby 2025. 2025, big year. Love it man. That was fucking great man. Thanks bro, take one of those hey.