The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
Rory Flynn’s AI Playbook That Could Save Your Job 💼
When Rory Flynn’s business partner hit him with “Bro… you’re too old school” 😳 and called him out for not using new tech, it lit a fire that would flip his entire creative game on its head.
What he found? 🤯 Despite AI being the biggest creative revolution of our time, only about 1% of businesses are actually using it right.
💥 This episode will blow your mind:
⚡ Weeks into Minutes
Rory’s systematic AI process has turned marketing and creative timelines from weeks into HOURS — sometimes MINUTES.
📈 From cranking out thousands of email marketing assets for e-commerce brands…
🍔 To helping a billion-dollar food delivery giant localize campaigns in EVERY U.S. market…
The competitive edge AI gives you here? Absolutely impossible with old-school methods.
🧩 The Formula for Unlimited Creative
Rory breaks down the secret:
Deconstruct creative into elements like subject, shot type, lighting, composition 📸
Build prompt formulas
Scale it across teams like a machine 🦾
This doesn’t just save time — it lets you test more, pivot faster, and make creative calls backed by real data, not guesswork.
🛠️ The 20-Minute Rule
“If an AI tool can’t prove value in 20 minutes… move on.”
That’s how Rory keeps pace in the fastest tech wave we’ve ever seen. Fail faster. Succeed sooner. 🚀
💼 Sales Pros… Pay Attention
Rory’s flipping the script on sales too:
Using AI to analyze call transcripts for pitch improvements 📞
Live demoing AI in meetings to drop jaws and close deals on the spot
Whether you’re an affiliate marketer, a creative, or a business owner who wants an unfair advantage, this episode is your blueprint for AI that’s practical, scalable, and ROI-positive from day one.
Connect with Rory on LinkedIn and X @RoarFly to keep learning from his open-source AI playbook.
NO MONEY. NO HONEY. LFG. 💸🐝
Timestamps:
0:00
Brooklyn Introductions
AI Adoption in Business
Email Marketing Revolution
Breaking Down Creative Processes
Scaling With Virtual Teams
Sales Strategy and Client Acquisition
The Show and Tell Approach
Episode Closing and Resources
We're the affiliate takeover man. We're not listen, we're going non-the-fuck-stop. I don't give a fuck. I got five hours of sleep last night. We got my man from Brooklyn in the house Best pizza in the world. Staten Island's got good pizza too. I went and drew him past last week. That shit was phenomenal. Anyway, with that being said, we got Rory Flynn representing Greenpoint Brooklyn in the house. Bk, who's your favorite old school rapper of all time, by the way. Biggie, yeah, biggie or Nas. Biggie or Nas is real good, the Biggie Jay-Z. When they did Jay-Z, they did Brooklyn's Finest. Yeah, that's a good one man.
Speaker 2:It's the soundtrack of New York.
Speaker 1:Yeah, we got to play that Brooklyn. Brooklyn, bro, you're making me think of Moe Zeph. Right now that's V-R-O-K-L-Y-N is a place where I say, oh, by the way, we're going way off topic here. But bro, I was at NYU Stern School of Business 97, 2001. President Clinton had a program called America Reads. I signed up for that shit. I worked in Clinton Hill for four years. I would take the subway, the A train to Clinton Hill. Man Dude, that shit was like that's when they were like renovating the area, they were fixing brownstones. It was kind of like it was kind of fucked up back then, right next to Bed-Stuy, bro, like they fucking that place has like three, four, five million dollar fucking brownstones. Now it's crazy.
Speaker 2:Hey, you want to get a rent in there.
Speaker 1:Two bedroom apartment is going to even know it's crazy, but we went way the fuck off talk. But yeah, it's all about making money on this shit. Rory just fucking crushes on stage. He's over here, atio. We're talking about ai. We're talking about a lot of this crazy stuff that's going on. Man, great to have you on the show thank you for having me I'm going to tell you something, right?
Speaker 1:so my buddy samar, who spoke on stage right, I've learned a lot with ai. With him we have a buddy named anchor. He came. He does, uh, big numbers and flight calls. He's a lead general. Right, he came to my office in Florida. I moved from New Jersey to Florida about a year and a half ago. He came to my office like David, you're too old school, you're not utilizing new technology. He's the kind of guy that's a man. When someone calls you out, sometimes you take offense. But I can't take offense to anything Ankur says because I know he has good intentions. There's nothing behind that shit. Right, I got you. So when he said, like you're fucking right, so I flew out one of my guys on my team from South Carolina, that kind of gets AI. I had him work with him. He blew his mind away, man. But I feel like so many of us are behind the eight ball. I mean, do you agree with that? Or what percentage of the fucking business people you think are really harnessing AI?
Speaker 2:One percent. Maybe. I say this because I'm in a vacuum, right. I live in like this bubble of like all I do is AI, so I constantly assume that everyone else is doing the same thing. But then I realized I come to places like this with killers, you know that are like experts in their own field and they, you know they have to focus on that. They don't have 20 hours a day to just rip on AI like I do. So it's weird, but you see some people that do it like really, it's just, it's, it's simply, to me, curiosity, whoever's curious.
Speaker 2:You find ways you start to go down that rabbit hole and then it's like, well, where else can I use this? You find one thing and it works, and then it's like a little seed that gets planted in this and it starts to grow into like a full fucking forest, right of like ideas of what you can do. So, yeah, I like people in this community, in this affiliate community, in the marketing community. They're like way more ahead than what you'd see from like traditional business. So he's like still trying to figure out can we use it, can we not use it? Like, yeah, fuck that, use it and then figure it out later. Right, because, look, everyone knows the, everyone knows the risk factors associated with it. Now, at this point, everyone knows there's potentially ip issues, there's a number of different things that you can get in trouble with. But at the same time, what are we going to do? Not use it Like and just wait around and just be, like you know, at the doormat of the industry. So I think at this point you just got to fucking go with it, just grip, do what you like, Know what your problems are, find solutions to fit your problems and problems and then just keep fucking pumping because it's only going to get better and it gets better every two weeks. It doesn't stop. It's not like it not to go too far down the rabbit hole here, but it's like. It's not like. You know, apple, they update like once a year and it's like, oh, we got a new operating system and a couple of new colors. It's like that level of jump happens every week in every single technology that they're building right now. So it's exponential.
Speaker 2:So it's tough to keep up, even for me, like I don't even know where to start half the time. So how do you keep up, like, what do you do? What are your techniques. Well, luckily, my job is to keep up right Like that's now where I sort of sit, which is when I have to monitor the technology, because again, we're building things for certain companies or I'm teaching companies how tool of the development.
Speaker 2:I have to test all this stuff, but then also having a platform like organic content for me that that works.
Speaker 2:Like I demo new tools so I put them through pretty rigorous tests to see if they can like handle certain things.
Speaker 2:But having like a marketing background, like knowing what we need as asset, wise, versus just like I'm some random creator on the internet using these tools, that's like you know, let's just make some sci-fi movie trailer, like that's cool, but that doesn't help, like you or me, right, like I need to know if it can like take a picture of this can and like put it in whatever I need it to do and then vary it a million different ways and then we know if we're going to test that for creative or we're going to put it on our website, whatever. So I pretty strict test and I give it at this point now I used to give it like a couple of days. I give it 20 minutes. If it can't do what I want. I'm like how Wow, so it's, there's too many options, so you can't just like focus on one of them. It's like let's go, let's keep, let's keep pushing, see if this can do what it can do. If it can, I'm all in Um, you know, and that's really where cause you have this too.
Speaker 1:It's too widespread now yeah, I love that you said that 20 minute rule because at the end of the day, it's it's fucking time right. Time is listen, there's money all over the fucking. But once you, once you have ideas, you have the hustle, the passion, you can make fucking money happen. You're a big group, but you can't get that time back right. So that's the one thing I'm trying to figure out. And when augur came to my office right, I'm like what the fuck man? He's right. Why am I, why is our team spending an hour on this shit when we can do this in 30 seconds? It just blew me away like I gotta get with the damn program. But it's that time and we don't have.
Speaker 1:And the thing is that if you can get, succeed, sick of this, what business comes out, fail fast, scale fast, right, that's if you can fail within 20 minutes or succeed. You know, imagine doing that all fucking day long, every week, every day, every year, every month, like damn. You're gonna be so far ahead of the curve and I think that's the most beautiful breaking. I got a really successful businessman. I know he has this phrase I use called collapsing time frames. I think yeah, this is a guy from jersey fucking great. This collapses tying friends times 10 times 100.
Speaker 2:I don't even know, man, I know, but there's a thing like I use this when I have, when I I do more of my motivational speeches on AI, right Like there's. Like when I'm doing technical stuff, like I'm doing here, there's more motivational stuff. The biggest thing I say is fail quicker, right, like we all know we have to fail. It's like the most overplayed sort of like entrepreneurial advice ever. But I think about it from life as a graphic designer. If I had to test fucking ideas all the time, like there was a time cost value associated with that. Like if I wanted to go test creative, I had to build those things individually. And then, like if I spent six hours doing that and maybe one of them worked out of the 20 that I created, like that's shit. Right Now I can vary that into 1000 different options in the same timeframe and I can bring that down into something that, from a testing standpoint, it's going to work way better. So it's it's, you know, the fail quicker mentality is also like if it doesn't work, I can also get back in there and generate a thousand more and keep going like and keep going, cause it's like.
Speaker 2:I will often used to say this when I work for, when I work for brands, and I've buried the project, like because I was chasing this like crazy visual idea and then it failed, project's done, so I wouldn't take that. I wouldn't take that risk. But that's also because it was based on, like the medium that I was doing and the timelines that were associated. Now I can test that same crazy idea 1000 times in 20 minutes. So it's like the scale of what it's possible with and like where you can go with it and how you can vary around it is so immense. I don't know how people don't get excited there by that. That's a maybe it's just me. I'm just fucking curious and like can't, can't reel my own self in.
Speaker 1:It's a creative add I know I love it, man, at the end of the day, it comes out to spitting things out as quickly as you can, split testing, and that's what you have. Marker, you got to split test all the time. Right now, you're a split test times a thousand Like it's just crazy and you get the information. What was a light bulb moment with you that made you want to get into this and realize, aha, aha, I got to fucking, I got to spend more time doing this, like what? I would imagine? It was a pain point that happened, like, oh fuck, I'm tired of doing it this way, let me do this. Or was it something you saw or something that inspired you?
Speaker 2:Well, I kind of buried my own team, so it was sort of like my own problem that I built by myself, which is like we were running an email marketing agency. We were awesome at sales and marketing. We could get clients 10, 12, 15 clients a month, no problem. Backfilling the work was the problem, right, so fulfilling the fulfillment.
Speaker 1:We did not have a strong network. And what were you doing? What was the service, what was the vertical?
Speaker 2:So, email marketing. We were primarily doing email marketing for e-commerce brands, so a lot of just you know, flow optimization in terms of like welcome, browse, abandoned cart abandoned, post-purchase, running campaigns for them each month, optimizing pop-up windows and basically taking the traffic and how do we convert it better, right? So when we started selling like that, it was awesome, but also we created the problem of like now we have all this backlog of work that needs to get done in our designers and my team hated me because it was like dude, we can't even fulfill the 10 clients we each have right now. Now you're gonna add 10 more.
Speaker 1:That's crazy because you bring in the money, yeah and. But they're like if you execute, but it's not that they don't want to, it's just they don't have the fucking tools, right? Yes?
Speaker 2:yeah, I didn't want to and I didn't want to go out and just free it, just hire, because hiring takes time and hiring takes like you know. Know, I'm not saying don't hire, I watched the success rate of fucking the sticking. Yeah, it takes three months to get them on board. By that time it's like we already probably had a bunch of problems with them. They probably lost us clients. So you know what I mean. So it was sort of the problem that I created.
Speaker 2:And then I saw mid journey. I saw someone put like the Pope in a Balenciaga jacket or something like that, and I was like what the hell is going on here? And I went into that night and I spent nine hours in the tool just like generating. Of course, I was like generating aliens and like random shit first. Then I was like wait, can I like do my brand stuff in here? Can I do like email hero image assets? That's it. Because I was like thinking to myself at the time there was no AI upscalers, right? So whatever you got from the tool was base resolution, which is going to be small. It wasn't big, it was like 1024 by 1024, if anyone doesn't. It's just square like basic average resolution. And I was like if I put this in email, it actually works for us because it's a very it's a mobile friendly format. Everyone, like 90% of people, are opening email on mobile format, or at least that's what our metrics were and then also from there, like who goes back to their promotions inbox? Well, you have one shot at it. It has like an eight-hour lifespan. So it was like a perfect testing ground and effectively, like email, you can't sell an email. You can just redirect someone. You open this, click through the product, go back to the website.
Speaker 2:So the idea was just to make it more ridiculous. Like we never had high volume of assets from the brands that we were working with. We were recycling the same ones over and over again. There's always so many times you can take a product shot and slap it in an email and say buy my stuff. Or here's like 20% off. Right, it's stale, you got longtime customers. Like they see it, they're just like this is the same shit I've seen 40 times and there's always so much a graphic designer can do with one single image. You have to like put some text on, I don't know, like change the color or whatever it, just it sucks after a while and brands never have enough photography. You send 10 campaign emails a month. You run through six months. You run through all their good, high quality assets, right? So it was just like, how do we scale assets so that we'd never have that problem? That was when I was like really diving into. Okay, what year was this? 2022. Wow, so 22. Wow. So I was like, let's just go right into it.
Speaker 2:And it's funny, at the time we like tracking meticulously because we had to build a business case to justify it to ourselves that having five people on licenses for this was like worth it. It's like after the first six months, we're like, oh, it's fucking worth it. You know like it was the, the amount of volume and scale we were able to do. But there was intangibles in terms of like the client communication where they were so happy because this is like you guys just did stuff without like having us needing to do anything. You know like asking them to go get a photo shoot, to go get more, you know to pay more money to get more assets, to then like burn through those assets and maybe they don't work. It's like risk. This was no risk. They're like how are you getting all this stuff, like we're generating with AI. We can do a hundred of them a day for you. Who cares? They're like all right, I'm on board.
Speaker 2:You know we had some clients that were in the CBD space, things like that. They were like you know, email is everything for them. They send way more than the typical e-commerce at the time, weren't able to, uh, advertise on meta things like that, so like we were just pump it and we could do anything with it. You know, as I take that, take sort of like that cbd mindset or that vibe or mood, I think, like you know, like shaq's brand, like breeze, like that aesthetic looks, we could just take that aesthetic and run it into a million different scenarios, match the storytelling of the email better instead of it being like I use it for like a example of a salad dressing companies.
Speaker 2:He had brand new, had three product shots but they launched heavy because they wanted to just like scale off the bat, on paid, just rip and worry about the assets later, like let's just see if we can build, you know, test this, funnel out, essentially, and we took that at salad dressing. And because, like active ingredient was avocado oil. You know we're talking about like. You have your standard set of email marketing campaigns that you go through, like active ingredients. One we matched exactly brand style, put a picture of avocado and oil next to each other, made it super minimalistic and clean and convert it. We didn't have to put the bottle in there every single time and say, like you this, like it matched the storytelling, so we could tell better stories on email.
Speaker 2:So it was like a you know, that's where it all started. That was like, if we fix that, but then it started to bleed into everything else. Then it was like, oh, what can we do with strategy? Oh, what can we do with account management? Oh, can we bring this into sales? And then, before you know, like really just try to solve volume as a volume as the equation for everything, yeah. And then that leads to its own new set of problems and new set of like use cases for it and once it's all volume, you can solve basically any bit.
Speaker 1:There is a new endeavor called roofs.
Speaker 3:In the box it's just man from day one is taken off when I first started getting in the roofing industry, what was happening was my fixed costs were always there, and so for me I was looking at how can we, kind of one, save on these costs? And then, two, how do I not lay people off during down times, but also maybe even the ability to pocket more money during the slow season or even the peak season. Since we've done this before, like with our lead gen companies where we have virtual staffing from Argentina or Colombia, I'm like why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their fixed costs by 70%, and so now, during the downtime they have real seasoned, veteran type of players, but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the backend prepared, already ready to go to help them.
Speaker 3:Like lift off, depending on what state you're in, you're averaging at about 12 and a half percent on what you pay out on taxes, insurance, like all the different insurances that you have to pay out, right? So, yeah, you don't have to pay out unemployment, you don't have to pay out bike insurance, medicare, social Security, the things that business owners have to eat. Roofs-to-box is not just limited to roofing or home improvement companies. You can use it for any services, right? You can use it for IT. We use them internally for data cells, for hygiene, for analytics. It doesn't even matter what the vertical is Like business-to-box at the end of the day.
Speaker 1:Pretty much. Yeah, I think it gives you that. Cohesiveness is what it comes down to, right? So how exactly like going to the avocado, oreo, the color, the picture, this thing, that thing? Like how did AI actually help you do that? Is it prompting? Like, what exactly helps you actually? Because obviously it sounds the way I look at it you could have done that with people, but it would have taken you on a fucking X amount of time. Well, you did it with AI. You collapsed the timeframes right, but you also got to feed the right information like garbage in, garbage out, kind of situation, right.
Speaker 2:So we realized that everything was deconstructible. Like that was the biggest thing. If there's any takeaway that I have that I try to talk about every single time, it's just how do you reverse engineer anything, whether that's a business model or what is a. What is a photo? You know? Like, when we started figuring out like how do we control this via prompting, it wasn't just like let's just throw in avocado and oil and see if it makes the right image. It was like what are we trying to create? We're trying to create a photo. What makes up a photo?
Speaker 2:So we had to look at, like, the core elements that are non-negotiables in a photo. So, like you look at it, you have your subject in action, which would be your avocado oil. You have your shot type, where that camera is positioned and how it's taking the. You know how it's taking the image. You have lighting, you have colors, you have composition. All of those things, regardless of if you prompt it or not, have to be in an image. So if I didn't say anything about lighting, lighting would be provided for me, because you need lighting in an image. If not, you have a black image, right. So that's sort of where we were like what are the absolute core non-negotiables of creating a photo? And if we could touch every one of those elements and every prompt, that means we could control the entire image right. And that's where that started and that's when we started building out that sort of mindset and then we built it into like a prompt formula that this is how we use it every single time. Then that became like operational at scale, because then I could share that prompt formula with my team. They don't have to figure it out Now. They use that every time or we run it through chat, gpt and we get it to produce the prompt we want in five different variations. And that is like that little, that little piece right there solved everything. We've built agents off that. I built custom GBTs off that. Like that simple mindset Cause you can do that with anything a video same thing.
Speaker 2:What's represented in a video? It's essentially the same thing as a has a photo, but there's motion involved. The camera moves, the subject moves. Those are the two other variables you have to control in there in addition to everything else. But you start looking at things like DSL funnels, start looking at things like landing pages, start looking at things like just email marketing. You can take all of that and break it down into its core components and then control every little piece of it and build it back out. Now. That's what it's like a deconstruction agent for us, and that's how I think about everything, but it might sound a little crazy.
Speaker 1:No, it's great, yeah, but that's that's at the end of the day, right? Everyone's got to be in their lanes. You, you, business about you. I can't do everything myself. No business owner, even Elon Musk.
Speaker 1:I was in Nice last week or just the other day with my family and we got on some yacht. We took a yacht, like a small yacht, and then we see Google Surrey Bridge Yacht Okay, $450 million. Surrey Superyacht. Apparently, it spends $45 million a year in maintenance on this thing. It's fucking crazy. 10% is like the real cup Pocket change. Yeah, the next day I see a fucking $600 million house. I didn't even know that those houses existed. I thought it was like you know, there's one in New York in Central Park. That's $250 million at the top. Yeah, I thought it was the most expensive house in the world. My mind away, but when you think about it, I went to NYU, started school of business. I first heard about Google, started using Google in 99. I think that's when it was.
Speaker 1:But Sergey Brin did not amass the $150 billion he's worth by doing it himself. He partnered up with this person, he hired this person, he did this Meta, same shit. It's about the fucking team. So the way I see it is that AI is your team. 100% Right team 100 right. That's your team. The non-emotional team. Yeah, you need physical people to do the brains behind that to feed the rights, the right problems.
Speaker 1:But that's where people like you you're the experts business about fighting the experts, and that was you. You should learn like. I want to know about the stuff enough to be full of dangers, but I want to team up with the right people. So that's how I would see that your, your company, helps out. It's like is I work a lot of roofing companies. They're old school as fuck. Yeah, this stuff is going to be like. It's like speaking back in I'm old man. Like speaking greek to them, like I'm freaking chinese, what the fuck it is. But hire someone like you that's been doing this. That's going to be. That's your cheat code, you know. Pay an expert like you to help accelerate time for so how are you actually helping people? You have any case studies you could share with people on the show here?
Speaker 2:totally. There's so many because it's so varied. I went way wide. We probably could have niched down a little bit, but no, it's like there's two sides of my business. Number one is me. Like me is one side where I'm out there creating content. I do a lot of educational material, but I also do corporate training and I also do consulting.
Speaker 2:So my idea is to look into corporate teams or creative teams within corporations or within any business, just sort of look at the creative pipeline and see where we can apply solutions, because everyone's process is different, everyone's products are different. I wish it was more, if I was being completely candid, I wish I was more structured as a, as an offer. But at this time, like you realize, everything is so different and there's so many solutions. So it sort of takes a little bit of discovery for me to get in there and sort of apply this in a way that the team can utilize it and scale with it. So I do that on that side. The other side is I've partnered with the team at Superside. Don't know if anyone's familiar with that. What's it called Superside? Okay, they're a design. As a service agency, 800 traditionally trained designers can do anything design wise that ever needed. But we scaled internally there with AI and now it's like at a, at a level that I've never seen before. I don't think anyone can match them. I'm not saying that because they're my partner, it's just the way that everything has been applied is in the right way. So anytime we have, you know, mass scale deals like I need 50,000 assets in a day supersize the one that takes care of that. So they've built the systems. We built creative agents in there, like fully automated AI agents that can take brief to final draft in 24 seconds. Infinitely vary those options, especially on the ad side, that can be either globalized or localized changing dialects, changing image aesthetics to meet different local localization, sort of like specifications. So it's kind of crazy. But like solving volume there as well has kind of led to other things where we now do like larger volume projects that may not have to do with ads, but solving for the volume problem for ads specifically. That's where now we we find ourselves just like mass scale and yeah, it's kind of.
Speaker 2:It is interesting, like for for us there was, you know, going back a long time to uh, we had a client I'm not. The weird thing is here man, no one allows me to talk about them. I have like ndas. It's like this very specific man. I'm trying to to think of one that's relevant, but it's a. We'll call them company X. You can think of them as a food delivery service that is one of the biggest ones in the US and absolutely massive billion dollars in sales.
Speaker 2:They came to us with the idea because they had very limited asset base. They didn't want to continue paying to test freighter because they had to test in every single market in the US and they had to limited asset base. They didn't want to continue paying to test freighter because they had to test in every single market in the US and they had to test like a lot. So their idea was to take these global campaigns that they did, that they shot in New York, and then how do we actually take that and then basically localize that to each single location in the US. So someone eating a piece of pizza in New York, right? Or eating, like you know, a sandwich that they made in their kitchen in New York, how can we make that relevant for Charleston? How can we make that relevant for Arizona? How can we make that relevant for LA? Basically, taking the image, aesthetic, breaking it down, rebuilding it into those specific areas, then tailoring the language and tailoring it to fit sort of that local demographic.
Speaker 2:So that one was crazy because when we tracked it we realized that we were doing about 65% reduction in time spent on creating assets. That would normally take us weeks we were doing in maybe one week, weeks we were doing in maybe one week and it was the way that they were able to test and scale from. That was soup, because it started to realign like sort of their brand identities. They they just didn't know that because they had all these options down, they were testing that this is what really hit. So it started to sort of refocus like the brand identity and what.
Speaker 2:There it was a really interesting sort of way to think about it because of because they had such a mass amount of data pulling in, they knew what worked. Because they had such volume of asset, like the brand was then shaped by it. Yeah, which was the opposite way of normally how it is. It's like brand. Then you know sort of like the watershed moment of being like this works, this will work for anyone. Yeah, we can do this for anybody, because if we could do it for them, they're happy. Let's go.
Speaker 1:Yeah, let's talk about how do you get obviously it's a what? 10 from them a billion dollar company? How do you even get your foot in the door? Let's talk about the sales side of that, and what I'm fascinated by is I come from the sales world. I went to NYU, the school of business when the dot-com bubble started. Right, I was trading stocks. I became a bond broker. I was on the phone. I had to make $300 a day Really old school shit man and we had our KPIs $300,.
Speaker 1:You're going to talk to 50 to 60 people, five leads 80 of these are gonna be bullshit. One's gonna be the good one. You put them in a bucket, you call them next week, you pitch 10 of them. You get one deal. Half those people will repeat by like I knew my numbers right.
Speaker 1:But I, I just I love sales because sales is a fucking. It's a numbers game. Yeah, that's all it is. There's only other cry even you can have, you could have a bullshit product. I always say this like I would tell I would train myself and you could have shit in a bag and you could stand in the corner of barcelona. One out of five there's a number. Someone's going to take that shit. There's a reason for it. Maybe they're pissed at their ex, whatever they're gonna throw at them, maybe they want fertilizer. It's a fucking numbers game. So, like, how did ai help you get land that client? In terms of the sales side, or how sales, I'm going all over the place, but I'm fascinated because sales to me is like the golden art, yeah, and it's a human thing, man. But how are you utilizing sales on AssetGrid to help you with that billion dollar campaign? How did that start? It's got like two questions in one, you know.
Speaker 2:No, I totally get it. When I got into the agency side of things, I ended up being like de facto sales. So I did sales all the time. We just broke down everything the same way how many calls could we generate? What percentage of calls were we taking? What were we offering, what were we closing, kind of thing. To start on that point, which I think is interesting, because that's when I started with the images side right, that's when I say, it started to bleed into everything else. I started applying it for sales. I'm like, how can I start to do this in sales, not images, but just utilizing AI there? So we utilized Firefliesai, a call recording tool. Back then it was one of the only ones.
Speaker 1:Yeah, they're the first, maybe two years ago, I was on a meeting with someone. He had this Firefliesai show what the fuck is this? And I Googled it. I signed up right away. I still use it. Man, it's crazy.
Speaker 2:Best thing ever. Yeah Well, from a sales side not just even the scaling side of it I want to. I want to talk, like I want to talk to you. I don't want to take notes. That to me looks like I'm not engaged and I'm just trying to remember things and going through the motions. I wanted to talk, but then also I'm the asshole that never puts. Never put the notes in the crm, so like never, right.
Speaker 2:So it like solved both problems, like I like talk and engage, but then also the notes we could build automation to throw right into the CRM. So, number one, we'd take all that data, which I thought was like wait, when I realized again that everything was data and that we could break it all down. So let's throw all this call data in there. Every transcript, you know, with Fireflies you basically get an emotional reading and or a place of like where like contest happened, like oh, this might not, this might be where they changed their tone and we started breaking that down to basically reveal like our sales process and what we were saying in our sales scripts, or at least our sales format where we were having issues. So we were able to isolate that and change it, cause we're like at out of 150 calls that we have in there, at least 40% of them tend to go wrong right here. So then we were able to isolate that and it was something that we switched and you could see the emotional charting on the call start to increase. So I was like okay, we were able to isolate that variable which was sick.
Speaker 2:Then it was like what else can we do with these call transcripts? We formed our whole marketing off the thing. Like basically what we did was we took GPT. This is when you couldn't even upload spreadsheets in the chat. Gpt. You had to like upload everything manually, right? I had to like copy paste the into there. So we took all these transcripts and we'd say like pull out every single question that we have a categorized by question, without how many times it was asked, what timeframe was asked, things like that. Then it was like all right, we know that this is basically the biggest pain point of our customers based on the amount of questions that they've asked about this. Then we'd shape our marketing outbound based on that and that increased sales flow.
Speaker 2:So it was like you realize that something like a transcript has a lot of value 100%. There's so much going on in there. You realize, okay, how many times after I drop price at the end of the call, do I get a real negative response or a pause? So we started dropping price at the end of the call. Do I get like a real negative response or a pause? Right, so we started like dropping price in the middle of the call, like, instead of going through the whole process and say here's the price at the end, it's like let's put it in the middle and then we'll tell them exactly how everything gets done so they feel comfortable. Yeah, you're kind of, uh, stay like prepping them, right, yeah, so it's like here's the price, now I'll tell you why it's good.
Speaker 2:Instead, instead of just you, just we shock and awe. Everything, everything, everything. Here's the price by now. Right, and they're just like well, I have to go talk to my partner. Yeah, sure, I know you have to go. You're just not comfortable in the moment making a decision. I'll make you comfortable by switching it up that way. So that's like that's one way. The other way on this big side is show and tell. I think you have to be able to show and tell, like to land a client. That's a billion dollars, I have to say give me one of your assets and watch me do this in 20 seconds, so you do that, like that's yeah, for free, like you just say, hey, let me, let me give you something of value.
Speaker 1:You see how it could work. I prove it to you on video.
Speaker 2:That's great.
Speaker 2:So it's like here's how that is fucking huge, what, that's huge, what he just said just wow everything it was like because there's so much bullshit online you see all these people that are like I can do this, I can do this with a half of its post produced. Half of it's taken from other tools, half of it is like stitched together like a zombie. It's not like I do this with this and this is the outcome. It's, that's not how it works. So I I had to prove that like let show you. I'll take your image and do this with these products and show you the outcome, the flaws, the good stuff, everything. So you knew exactly what you're getting yourself into, because I wanted that as an open line of communication, knowing that AI is not perfect. Ai will mess up, but I can run it 5,000 more times in a day than I could designing it myself. So one of those 5,000 is going to hit and if I can do it at a scale that is again pumping that to a mass volume, we're good. So it was a comfortability level, but they also had to be under the same understanding that they're his copyright potential.
Speaker 2:We sort of built reverse engineering or reverse image search tools to find that if we were going to have any sort of complications with this stuff, but a image search tools to find that if we were going to have any sort of like complications with this stuff but a lot of times we were training on their own brand images, so it was it was really like uh, what's the word I'm looking for? Like it was not accepted, it was, they were, they're providing it to us. So they were under the assumption that, yes, the tools were going to be mimicking their brand aesthetic and if copyright was an issue, like, how are they gonna sue themselves? You know, like so it was. It was very interesting to show. You had to show. I couldn't tell, most people didn't even understand.
Speaker 2:But showing and just like the expertise, it's the. It's the same thing when you get on stage and you show everyone your work, yeah, and you can see like that is not bullshit, that there is like thought behind every single process, there is a system to it. Then they're like oh, I want that. Yeah, because now when we build agents, I've never had an easier sales process in my life, like it's. You see here's. Let's give it a brief, give me one of your images, let's give it a brief. Push, enter, 50 pieces of creative come out. If I blow their minds away with that shit. I don't have to say anything else. It's just like they're just like oh, that worked on the first shot. What the hell Bye, you know, like it's, it will change, right, like that will change. It's the wow factor now because of the amount of time we put into it. But it's just like I used to work so hard to get a sale and now sometimes that's all I have to do in 20 seconds.
Speaker 5:When I first heard of Roof's in a Box, I thought no way could everything be combined in one platform From your CRM to.
Speaker 5:AI, even virtual assistant, helping manage all these things together. It has completely changed my business and I couldn't be where I'm at without it. So over the last eight months or so I've saved at least a million dollars on what it would cost salary-wise to hire the engineer. I wouldn't have been able to do what I've done without Roof's in a Box or be able to do what I am currently doing without Roof's in a Box. If you are looking to scale, get your business organized or get it ready to sell, definitely want to give Roof's in a Box a call. They'll get everything tightened up. Get you set up to do whatever you need to do for a fraction of the cost. Not everybody's got a million dollars just laying around. Hire operations managers have their own call center, so give Ruth's Unbox a call. They'll get it taken care of.
Speaker 1:That's how well you say show versus telling. And it's give me a thing I probably wasn't ready for this client. We had a client, a prospect I met at a show, a utility company, right, that was in like green, green energy, a multi-billion dollar utility. I have experience. I have experienced utility companies I got, I got on the call with one of their. With them, uh, the people I had offered, and there was, like, I guess, their boss, an older guy, the guy must be 55, 60.
Speaker 1:I talk fast, man, sometimes I gotta slow the fuck down. I get told to him and I, there was, we weren't driving, there was. No, he couldn't see my face. Usually when they see my face, we didn't do a zoom, I, I was, it was. It was like all fucked up, man, and I could tell there was a disconnect going on there, man. And then, like, looking back, I was doing a lot of telling, yes, telling with passion, and that usually works for me. But this was one scenario where they were and we, honestly, we weren't ready for the client. I don't know if we were even ready for the melody. It was like it was something like we shouldn't. We had no business getting involved in on the call center side.
Speaker 1:But the point is that you reminded me, because a lot of times it sells and when you press your time you just you want to spew out all this fucking information. But go show and use ai as a tool, the 20 seconds to fucking show it for you, because when you see it visually and you hear it, you're hitting from multiple angles. It gives more trust. Right, it's the way to do it. So someone like me like I consider myself like a mad people say I'm fucking. Some people say I got the best salesperson ever. Man, I don't. I think I'm good, but I know I can get better. But this is something I gotta fucking do myself to utilize this shit. And this is why I feel humble talking to people like you.
Speaker 1:When anchor came, I love this shit because, dude, I feel like I know so much. But, dude, I know so much, there's so much more. I need to fucking learn. I feel almost like aversion to this shit man. You know, yeah, down and touch for the first time. Man, I feel like yo, bro, I got to aim with this shit man. So it's exciting because I feel like all that old school shit. I know all the relationship. I know I apply this. I'm a fucking machine. 100%, it's off to the fucking races. I'm buying that fucking $450.
Speaker 2:But the sales thing. Look, I don't get to talk about the sales stuff a lot, which I love to talk about, because that was like my life and once I got into it I was addicted. So I always wanted to be better, because I was like there's no better feeling when you make a sale. It's like a drug man, it's all you Like. I did this. It's not like this was helped by a lot of other things. So, like going in the sales process, right, like that was something where we started to use it too, because we started tracking numbers and would you really I'm sure you might resonate with this where it was like I would start auditing on the phone, like first call You're doing going through email, let's open, pop the hood, let's go. Like I'll, I'll talk you through my knowledge on the phone, instead of asking you a bunch of questions Like let's go, look at this. Oh, this is your problem, right here, I can tell, because this means this and this connects to this and that's why that's happening. And they'd be like oh, I never thought about it that way. I'm like that's cool, because I would basically set up at the end of the call for me to be like how about this. I know we just went through a lot. You give me access to your Klaviyo account. I'll give you an audit, just so you have it. You can share it with your team. I know how hard it is to translate this stuff after we've just gone through it like rapid fire, so I would do that Then, also in the process I would take with AI, I would take their current email designs once I had it in there and then I'd juice it up.
Speaker 2:So I'd juice it up because we could do it in 24 hours, so they'd get an audit. They, you know an audit. They'd get the basically the vision of what it was like to work with us in 24 hours. Never really required a second call. It was just like here's the deal. Do you want to sign it now? Cause this is what we can do. I built, rebuilt your entire welcome flow in 24 hours. Here's the audit. I love it. So, dude, it's like don't you find little ways? Yeah, you just find little ways if you're interested in them.
Speaker 1:Yeah, leverage Business is leverage, right. So you leverage AI to help you to the end goal and, at the end of the day, everyone's winning, the client's winning. They're collapsing timeframes and you look at the stock market, right, the fucking thing just keeps, no matter what, it keeps going higher. It's really driven my eye. Nvidia just hit a $4 trillion market cap. I never thought in my lifetime I see a trillion dollar company. It's like a fucking creep we might see. We might see a hundred trillion dollar company in our life. I would say it's very possible, right? Yeah, maybe or whatever. I don't even know what comes after a trillion. But the point is that nvidia just hit four fucking trillion dollars yesterday, which is mind-boggling.
Speaker 1:Right, and it's just because they, they, the chips are used for ai. It's, it's ai revolution. Right, it's right time you have this. Uh, back in april, the market collapsed like 20. Because, right the fuck back, because it's technology. You can't fuck. I went to nyu during the dot-com bubble new technology, you know. So you're gonna have this. It is like bitcoin, called cryptos, but the ai is gonna keep driving us forward. Miss, I'm excited, man, I really. I mean, I think that for our audience, that's why you need guys like rory on here. Man, they can help you grow and how can you help our audience? But, like we have a lot of lead gen people, affiliate market like what's the best way for them to utilize someone like you or like for to join your community?
Speaker 2:Come hang out on LinkedIn X. I'm on LinkedIn. I'm on X X. Roar fly I demo everything. I open source everything. I do every prompt, every process, everything.
Speaker 2:So, whereas I know this can be not feel hyper-personalized, maybe to affiliates or media buyers, the way that I do is I try to make it open and accessible so that you can take it and run with it. Just understand the intricate nature of the tools, how they work, and then take it and go with it in your direction, cause I can't. I always get pigeonholed into like trying to figure out how can I just show this for one niche. It's like I can't. Everyone's got something different use case for it. You know helping sleep coaches create VO3 videos of sloths to sell their products. You know like it's like. You know that's not like my normal thing, but I love it, it's hilarious. So yeah, come out of LinkedIn LinkedIn X.
Speaker 2:We have a podcast on YouTube called Mid-Journey Fast Hours. We talk about, we talk about the tools, we demo the tools. We try to apply some business aspect to it. A lot of the times it's not not boring, boring, we just go in and do it. So come hang out. Got questions? That's how I feed all my content. Anyone's got questions. You comment on posts. You have questions about things. I'll make a post about it because I think everything's useful so I love it.
Speaker 1:Right, it's about that's about growing and sharing knowledge. Pain points how do you learn from the pain points? I love that you use that to fuel content. It's all. It's all connected with great story. I'm going to subscribe to your podcast. I'm sure a lot of my clients can utilize your services. You guys utilize this. Guys, hit up Rory. Success leaves clues. Let's fucking go.
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