The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
Why Mindset & AI Will Make You Unstoppable – Marisha Lakhiani
Why didn’t school teach you the stuff that actually matters in life? 🤔
Marisha Lakhiani, Chief Growth Officer of Mindvalley, is here to change that. Mindvalley isn’t about memorizing facts — it’s about giving you the skills that actually move the needle: mastering relationships, becoming an extraordinary leader, and keeping your body and mind performing at elite levels 🧠💪
💥 WHAT YOU’LL LEARN IN THIS EPISODE
🧘 Mindset & Mindfulness = Money Moves
The eight-figure entrepreneurs Marisha works with all share one habit — they’ve mastered meditation, visualization, and breathwork.
Not “woo-woo” fluff — the mental operating system for high-level execution.
She drops the red car theory — focus on a goal long enough, and you’ll start spotting opportunities everywhere you were blind to before 🚗💡
🤖 Meet Eve: Your AI Coach
Mindvalley’s AI coach bridges the gap between knowing what to do… and actually doing it.
Daily, personalized guidance keeps you consistent until transformation is automatic.
This isn’t passive self-help — it’s actionable, accountable growth.
🌍 Change Your Environment, Change Your Life
“The fastest way to transform your life is to pull yourself out of your environment.”
New rooms. New people. New possibilities. That’s how you shatter limits and see what’s truly possible.
💼 Connection Before Transaction
Mindvalley’s growth to 400K subscribers and 20M users didn’t come from cold-selling — it came from building real connections first.
It’s a strategy that works in any business.
If you’re ready to invest in the one thing you can truly bet on — YOU** — follow Marisha on Instagram @MarishaLakhiani and dive into Mindvalley’s courses, events, and community.
Because in today’s world, the best ROI isn’t in stocks, crypto, or real estate… it’s in building the skills that make you unstoppable.
NO MONEY.NO HONEY LFG
Timestamps:
0:00 Introducing the AI Queen of Mindvalley
0:40 What Mindvalley Offers and Events
1:43 Meditation and Mental Capacity in Business
3:13 Manifestation and Mindset for Success
5:21 Mindvalley’s AI Coach and Accountability
8:31 Conferences and Personal Transformation
13:44 Building an Affiliate Network for Mindvalley
19:05 Harnessing AI for Business Growth
30:00 Personal Development and Market Potential
35:05 Closing Thoughts and Future Plans
yo guys, we had the ai king on stage, samar, who's saying you guys know, samar, we've been, we're going columbia, we're all crazy masterminds of columbia, columbia con. Now we got the ai queen. She's very humble. It's hard to be humble when you're a one woman rumble. We got marisha lakani, the chief growth officer, cgo of mind valley. It's great to have you here, happy to be here. You've seen her at Affiliate World. She's at Affiliate Takeover Crush on stage promoting great products, stuff that helps people. I feel right. Mindbalance, all that stuff is so important. So let's talk about Mindvalley, let's talk about, let's get into this.
Speaker 3:So, basically, what Mindvalley does? A lot of people still don't know and they keep asking me. They're like what do you actually do? What do you sell? And the way I like to talk about it is like it's what school forgot to teach you. It's how to be a good parent, how to be an amazing leader, how to take care of your body, you know how to just be more mindful, how to be more present. So it's a lot courses. We have events that we do. So, for example, some of our events, we have like 5 000 people that show up live and we have a hundred thousand people that show up virtually. So they're like massive, massive events that's insane and then we also have our supplement line.
Speaker 2:So there's just a bunch of things that we do that's related more to like lifestyle wellness what's the name of the events that the actual events like we want to google is in mind valley events or what is?
Speaker 3:mind valley events. So we have one this month that's ai, so it's like an AI summit. And then we have one in November that's going to be a longevity summit. And then we have one in Amsterdam, that's Mindvalley University, which is like a pop-up university where we take over Amsterdam for two weeks and then we talk about everything from AI, leadership, longevity, parenting, relationship building, so business, everything.
Speaker 2:So, guys, this is very important, right, I got into solar back in 2015. We had a big run James Van Elst we just spoke on stage. Him and I crushed solar for many years and I believe, as an affiliate marketer, digital marketer, as a business person, you got to be ahead of the trends. This isn't I don't want to say what you're talking about is a trend, but it's. It's about to blow up because, you're right, they don't teach you this stuff in school. They teach you how to memorize bullshit, right, and then listen. You need that to an extent, but they don't teach you how to manage your finances. They don't teach you about breath work, meditation.
Speaker 2:I had Ezra Firestone on here. He, he blew me away. I thought we were going to talk about business and we just started talking about the mental capacity component of business, right, and I can tell you, the days that I meditate, the days that I spend an hour, I live on the beach in Miami, right, when I go down to the beach, I meditate on the beach and I think about my day. My days are much better, right, but the thing is the consistency, right? So I think, as a business person, we need this more than ever, because the better your mind is, the better you're able to be a father, a better husband, boyfriend, girlfriend, business person, whatever it is. So I think this is about to like. It's not new, but it's about to freaking blow up. People are becoming more aware of it. You agree with that? Yeah?
Speaker 3:But if you listen to the speakers everyone that's over here that's doing like 10 million, 20 million, 70 million ask them how they did it. They'll always tell you about their failures and they tell you that they did ayahuasca, they did meditations. They were meditating every day, they were doing some sort of visualization, they were doing breath work. They had to clear their head, they had to keep calm, because that's the breaking point, right when you're almost giving up and you decide you want to be persistent, you want to pursue and you need to know where you want to go. What's the goal? What are you trying to? As a buzzword, we call it manifestation, but that's just a buzzword. Ideally, it's about being so fixated on a goal and reverse engineering how you're going to get to that goal and then making sure that somehow your mind figures out the steps you need to take and attracts the right opportunities, because you're you're so set on that yeah, I love it it's like you know, there's a concept called the red car theory.
Speaker 3:So if I ask, you just going to immediately notice every single red car on the street, but that's if you have a goal, you're going to immediately spot, like, all the opportunities in that that are on your path. So everyone talks about it. I feel like the most successful people in the world do it, and that's what we're doing. We're kind of building the, the next evolution of like billion millionaires.
Speaker 2:Yeah, and I love what you said. Everyone talks about it. Only a few people do it. Van oaks was just on here. This is great, I all of a sudden we got all these great guests on here. I'm glad to have you on too, because everything you're saying is connected to them. He was saying he gave us this great advice on how to make money with these giveaways, but only like half or one percent, maybe less than one tenth of one percent of people actually do it comes out of the execution. So I think we know intuitively I shouldn't meditate, I need to, I need to eat better, but we don't actually do it. So at Mindvalley it helps you kind of like hold yourself accountable, like how do you actually help make it happen?
Speaker 3:So we have all the courses and the material and then we have an AI that we've built, so it's called Mindvalley Eve. It's a coach and the coach guides you. So we try to make personal. So you go in and you talk about, like, what do you want to accomplish, what are your goals? And then from there we direct you to, like, what are the habits, what are the right mindsets, how do you get there? Because it's not just about passive rewatching courses, like you don't actually need that, but you need to build the right habits to get there. Like, what do you need to do every single day consistently to help you, like, achieve that goal? So that, and then it stacks on like supplements, it stacks on meditation, it stacks on like theory, habits, mindset, and then, yeah, the coach kind of guides you on that journey.
Speaker 2:Got it. So at this show. Right, what's your goal at this show? Are you looking for affiliates, or what's the goal?
Speaker 3:So it's a bunch of things actually. So firstly, like, what's really important to me is the connection, because I feel like the value doesn't come immediately. It's not like what can I get out of you? It's like do I like your vibe and can we build something cool together? And then from there things happen. So there's people that I've met like three years ago and now they're kind of partnering with Mindvalley and we're doing amazing things together, and then there's sometimes people that hire me and want to work with me, and then there's people that I want to travel with, and so for me it's just really about getting to know people on a one-to-one basis and building those friendships and then from there seeing what can we build together. How can we explore this? It could be through Mindvalley, it could be something completely different, but the opportunities will come eventually.
Speaker 2:So the partnerships you made, I mean, obviously these shows are just amazing. I feel like the international shows just I don't know. It's because I live in America, I travel a lot, I've been to the affiliate worlds in Dubai, Bangkok, Budapest, Barcelona, coming here, being at these shows, and I feel like every time I come back I grow as a person, right, I just get new ideas and maybe just being in a different environment, I don't know what it comes down to, but what's been your biggest? How has it helped you personally? How's help you you professionally in my valley coming to these shows?
Speaker 3:so I was just telling someone about this, like I think the fastest way to transform your life is to pull yourself out of your environment. Because when you're in your environment, you're talking to the same people your friends, your family, you're like, you know your barber, your coffee guy and it's the same people. They're doing the same thing every single day. But once you pull yourself out of that environment and you're in a completely different uh setting, then you're talking to someone doing 70 million. You're talking to someone that's building, like, for example, samar building a webpage in two hours 90 minutes, 90 minutes, you do yeah.
Speaker 3:People doing crazy shit and then it kind of inspires you. It's like oh, I never thought of that, like I should be doing that. Why am I not building this funnel? Why am I setting charging that price? So it really helps. You think a lot bigger. So the fastest way to grow you want to grow 200% call yourself out of your environment, go somewhere completely new and talk to completely new people.
Speaker 2:There is a new endeavor called roofs. In the box it's just man from day one. It's taken off.
Speaker 4:When I first started getting in the roofing industry, what was happening was my fixed costs were always there, and so for me, I was looking at how can we, kind of one, save on these costs and then, two, how do I not lay people off during down times, but also maybe even the ability to pocket more money during this low season or even the peak season. Since we've done this before, like with our lead gen companies where we have virtual staffing and from Argentina or Colombia, I'm like why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their fixed costs by 70%, and so now during the downtime they have real seasoned veteran type of players, but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the back end prepared, already ready to go to help them. Like lift off, depending on what stage you're in, you're averaging about 12 and a half percent on what you pay out on taxes, insurance, like all the different insurances that you have to pay out, right, so, yeah, you don't have to pay out unemployment, you don't have to pay out bike insurance, medicare, social Security, the things that business owners have to eat.
Speaker 4:Roofs to Box is not just limited to roofing or home improvement companies. You can use it for any services, right? We can use it for IT. We use them internally for data cells, for hygiene, for analytics. It doesn't even matter what the vertical is.
Speaker 2:It's like business in a box at the end of the day, pretty much yeah Can you talk about. Obviously this is new to me hearing about this, because I'm a big believer. I've been. I'm 46 years old and I changed my. I went to Tony Robbins, uh, unleashed the power within in 2006. I was running a call center for student loan consolidation. This vertical was like it was explosive. The owner of the company exited for like 400 million something stupid, right. And I was running his call. I was the energy guy. So I'll tell you about my personal story. I'd always work at, I ran track. We were all American in high school and high school and track, I was a captain of my team.
Speaker 2:But I didn't eat too well, I ate terrible. I would like I was at the call center. I'd be the guy throwing shares, getting people motivated let's go, let's go, let's go. Then I'd have a lunch. I'd have chicken fingers, french fries, right, and then my energy would just zap, it would just disappear. And I remember this 19-year-old kid like, well, he called me out the fucking guy, right. I'm like you're fucking right. Then I go to 20 rams and 20 rams. He's like listen, you have all the money in the world, but if you don't have, there's guys who are billionaires that die of heart attacks when they're 40. They're you know, their kids don't get to see him anymore. And and life is energy and I'm like you know what I'm energetic. I'm eating like shit.
Speaker 2:I changed my whole diet. I started drinking matcha green tea like pure shit. I drink water with no microplastic. I go biohacking peptides, all this crazy shit, right, yeah, I'm really like into this stuff with. The point is like I, I do legion, right. So like, how do you marry like someone like that comes from the legion world? Yeah, how do you and I'm passionate about this shit, right, I always forgot. How do I marry my passion for this with because I do, I do traditional legion, like home, home services, solar, some insurance. How do people like me and people that watch the show get involved in what you're doing? And it's a growing space is what it comes out of, you know, and I'm passionate about it. So I would love to marry something I'm passionate with, with what you guys are doing, because I believe in it.
Speaker 3:Yeah. So to me, I think it's. I don't think you have to marry, I think it's just about building a lifestyle around it, a lifestyle around it. So how do you start your day? Like, for example, I start my day, the first thing I do is I listen to music. For me, like, journaling doesn't work. Like, for me, it's all about music and sounds. So I listen to music, I dance around my house, I just like vibe, and I don't check my messages in the morning, like I just give myself that space.
Speaker 2:So when you work out. You don't have your phone with you.
Speaker 3:I have my phone with me, but I'm not checking it.
Speaker 2:Yeah, that's my mistake. I'll work out and I'll be checking. I do Pilates and for Pilates, you can't do that I can't do that and my house could be burning down.
Speaker 3:I haven't checked WhatsApp.
Speaker 2:Yeah.
Speaker 3:I just do my routine, I don't let has completely changed the way I perform in the gym. Has completely changed the way I show up at work, like how my brain switches from one project to the next project, how it even gives me energy to work till 11 pm and then rinse and repeat every single day.
Speaker 2:Yeah, I love it. So how can? How does like, okay, this is the white hat, we're at the white hat conference, right, like that's a disability, right, and there's, you know, there's people that do e-comm, there's people that do outside of here. They might be doing, they might be doing casino, might do something else, but I really firmly believe what I like about what you're doing is that everyone's a consumer, everyone's a potential prospect, right, it doesn't matter how rich you are, how poor you are. Obviously some people want to be destitute. Poor, maybe, that's I don't know what percent of population, but even you took 50 of the world, what is that? Four billion people, those could be mind valley. Uh, everyone in prospects, right. So, like, how does someone that's not from this world, that knows how to generate clicks, get people click on ads for legion? How do they get involved in what you're doing? What's, what's your advice?
Speaker 3:that's every human being. So usually what happens? They hit rock bottom because everyone waits for things to get so bad before they actually take action, which is, like, probably the worst thing to do. So even if you look at older people, they start working out once they start having back pain, once they start having sarcopenia.
Speaker 2:They have to hit rock bottom.
Speaker 3:They have to hit rock bottom because that's when they realize like shit, I have nowhere else to go, like I have to take action.
Speaker 3:And that's when it kind of usually comes to mind value people that I've seen that I they go into like bitter divorces, and then they're like, okay, I really need to heal like some parts of me and I want to, I want to find love again and I need to heal these parts so I don't repeat these mistakes.
Speaker 3:Or someone that was like completely obese doctor told them like oh, you don't have many months to live, and then you decide to do like a weight loss program and then they lost like 70 kilos, like completely regain their life, their health. So it's usually rock bottom. And with affiliates as well, like so many of them use my valley, like I've met so many people that are like, oh my god, I joined your ai program, I've done this, I've done that. I meditate to like these meditations, and usually it's because they hit burnout, they felt shit, they felt like they were, they were making money here, they were working so many hours, but they were not really fulfilled in much much other areas of their life, probably not dating, probably like spending enough time with their family. You know, health is health is suffering, you know, and that's when they kind of jump on.
Speaker 2:That makes sense. Listen, I want to join Mindvalley. I looked at it before we spoke. I wasn't following. I've heard of it and I was like shocked I wasn't following, so I'm going to start following. I'll sign up for it. I'm a big believer. Let's talk about the affiliates. You have any success stories of someone maybe that was brand new to Mindvalley, in terms of driving traffic or the affiliate. I'm sure you have an affiliate partnership program right? You have someone that maybe started there just doing, I don't know, maybe like a few hundred dollars a day.
Speaker 3:Then they went to like four figures, five figures, six figures, like a month, like do you? We don't work with a lot of them because I really believe in like smaller, like a smaller group of affiliates, but ones that are really doing like big money, and I want to focus on that, and usually it's media buying. So I met a couple of people that do like email marketing as well, which I want to try, but usually it's media buying and BSLs. Bsls work amazingly well.
Speaker 2:So yeah, and then we're just testing that on different products and then pretty much scaling that. Yeah, you give me a lot of good ideas as you were talking. You talk about pain points, and did you? I don't know if you heard James Van Elstuk speak. Did you hear his speech?
Speaker 2:He talked about telehealth and one thing he said at the very end was and I was thinking about this you know, my mother's Venezuelan. She's 72 years old and Venezuela backed it. I don't know how it is in Malaysia, but back when she grew up, miss Venezuela was winning this universe almost every year. It was like their Super Bowl. They're like the queen of beauty, right, that's kind of shifted to Colombia now. Right, my wife's from Colombia, she's from Medellin, and you go to Colombia and you go to Brazil, these Latin countries, there's a very the appearance, but it's not just a Latino thing, it's everywhere around the world.
Speaker 2:So what James said was funny, I mean interesting. He said, no matter what, you're never rich enough, you're never good looking enough, you're never like it's, and I would call it this shit Like. But that's why Ozapic's blowing up in America, all over the world. Right, you got this big Nutra shift going on and I feel like you know that stuff is you can make a lot of money doing that, but that's almost like short term right the real long-term foundational thing and that's really where the long-term money is, because you know a new president to come in and they can say no-transcript like, with everything that's happening in the world, I feel like the only thing you can really bet on is yourself.
Speaker 3:You're correct, you know. So if you're, that's what I was looking for. Yeah, you can really bet, and you're just focusing on all the external environmental factors. You're not going to have a very much of a long run. So that's why I believe so much in a product and I really believe in impact more than anything, because I really want to be able to contribute to the world in a good way, to make people live better lives, be more fulfilled, be more happier. So I feel like we're in a perfect.
Speaker 3:More people are becoming more conscious about it. As they're hitting burnout, as, like, relationships are like breaking. Uh, as ai is coming and people are losing jobs, they're like okay, how do I survive this? And the only way to do that is to like really develop these other skills and like build your own brain and build your own products. Like we teach you how to even build your own courses. Like, like, like everyone has like 10, 15, 20 years experience. There's so much you can teach the world, you know, can you? Can you build a course? Can you? Can you build a course? Can you sell, can you build a funnel?
Speaker 3:So I think what we're doing is just helping people have these freedom, have these choices. Um, and I see it, I don't see competitive. I don't even look at anyone. Like the way I do marketing is I don't even look at competitors because I don't want to. I don set a trend instead of just copying what someone else is doing and then what people tell me is like they copy us, so like there's so many apps like Foreplay, I think Foreplay, where you can pin your favorite ads and like the most pinned ads, like Mindvalley ads but I don't copy anyone's ads. Like all our ads are like created by us.
Speaker 3:That's amazing, yeah. And webinars like look at us and they had to copy our webinar. I see people copy our websites, our landing pages, our style. Yeah, and that's like the ultimate compliment. It's like thank you, You're like my mentor, oh yeah.
Speaker 2:Imitation is the highest form of flattery, right? So let's you. Maybe I have a couple of thoughts here, but webinars, right, yeah. This ties into my first thought. I really firmly believe we're in this, like you, and people are hungry for this stuff, and the stuff they don't teach you in school is the stuff that matters how to manage your money, right, right, and how to have intimate conversations with your significant other. There's 50% divorce rate. That's freaking crazy 60% in some countries. So I feel like these are the apps that help you out.
Speaker 2:What I'm trying to say is, long story short. Like I went to Tony Robbins, matt, you unleashed your power with it. It's this informational economy. There's a thirst, it's a hunger for this kind of stuff, and that's why I think, well, you guys are so well positioned for this and, um, yeah, I know I'm excited, I'm going to definitely sign up for this, and I guess what it comes down to is that, like, how are you like what? What countries are you seeing the most growth in? Because, as an affiliate market, like I imagine, america is huge for you, right, but there's other places, too, where you can get the cheaper leads latin america, like that I want to talk more about like how do we take advantage of this thirst?
Speaker 3:yeah, so america is huge. That's like 54 percent and then it was 54 percent of users.
Speaker 2:I would have thought it would be higher, like if you. If you had asked me, I would have said maybe 70 percent. So it's not. So that's amazing.
Speaker 3:That's okay, it's 54. And then we have like a massive audience in LATAM as well. South America and then Europe is pretty much pretty big.
Speaker 2:So we should have Latin America, your second biggest market, second biggest. So you have it's obviously in Spanish, you have Spanish for a while, we have it in.
Speaker 3:Spanish as well. So the US L and then Asia's kind of blowing up now, like Asia's pretty blowing up now. There's so much money in Asia yeah, huge and they're so big into personal development now. So Singapore, taiwan, korea like that's also blowing up, but most of the audience is like Canada, us, south America so where are people?
Speaker 2:partners of yours, affiliates, whatever you call that? Where are they? What platforms are more successful than them in terms of get conversions for you guys?
Speaker 3:oh Meta yeah. Meta, even us like oh my god, I'm like a Meta muse. The way Meta uses and abuses me is hilarious. Yeah, so I'm on their website. I have like so many case studies. I speak at Meta Summit like I'm going back. I'm going back good relationship and we're probably one of the top spenders in Southeast Asia on Meta, so we have a really good relationship. I mean a little Google, like we do really good stuff, but I think Meta is just way more affordable.
Speaker 2:Yeah, that makes sense. Are any other platforms you see up and coming?
Speaker 3:that you're. No, it's really meta at Google, but we're trying everything. So we're trying Applovin, we're trying all these new things as well, but it's not as big yet because we do long-form BSL. Like my ads are 45 minutes long. That's long. Like every time I tell someone that they're confused. Like who watches a 45-minute ad. Like who does, but people do.
Speaker 2:No, I think if someone watches the whole thing, I mean they're going to. The conversion is going to be. I mean I don't know if you have those metrics, but it's got to be over 70%, 80%, I don't know something crazy. It's crazy.
Speaker 3:And the thing is that it's done well, so it's not like a sales video, it's done like a movie, you know. So it's done well, like I have people that tell Like how do I find your ad? And like it's done well, you know, so you can't go wrong when you put a good content out.
Speaker 2:Yeah. So what's your goal right now with I don't know, like I guess, with everything that's going on here, I mean, is your. You have a certain number you want to hit in terms of users.
Speaker 3:You want to like become the dominant name in the space, or what are you thinking? So I mean, we're definitely the dominant name in the space already, like everyone in the personal development field kind of knows mind valley. Uh, I think for us it's really about like just continuing to scale to like a billion users.
Speaker 2:We want like a billion. How many years you have?
Speaker 3:now. Now it's like 400 000 subscribers and 20 million users because we have like different products and stuff. So we have like quarter thousand that subscribe and then we have like, oh, it's 20 million students doing different things. You, you know, but we want to get to like a billion people, because it's not even about the money, it's more about like the transformation that we want in a like gift to the world.
Speaker 2:Yet yeah, I think, coming here and I keep going back to James Van Elst because he was a big influence in my life Telehealth companies aren't? They don't realize the power of affiliate marketing and digital marketing right, he was talking about there's some companies making stupid money. I forgot the exact amount. I think he had some guy who was doing $10 million a month and I think profit, yeah, maybe like internally, like a thousand bucks. He didn't realize that he can do affiliate marketing and he started doing it and the cost acquisition went down to 250, something like it went down like 70 80. Wow.
Speaker 2:So I, I, I hats off to you, or I don't know whose idea was it for you guys to start coming to these shows? Because there's a lot of big brands that this is a whole foreign world to them and they don't know what the hell they think it might be voodoo or something like that. So, you know, hats off to you guys for doing it. When was like the aha moment? Was it you that created that like, hey, we have to be at these shows, like when we're like I gotta harness the power of these affiliate markets?
Speaker 3:um, so it, I think it started. We already had before I joined my. Now, you already had a couple of affiliates that were working for us, but very small, and the thing is that I really wanted to go big on affiliates because I know that a lot of brands are doing this, a lot of new age brands, like you look at like, if you look at like a Gymshark all of these new supplement brands, like a lot of them are doing like millions with affiliates, right? So then I started to get invited to speak at these events because, like there's not many female performance speakers, so I speak at all of these affiliate conferences and because of that, I started meeting a lot of people. I started meeting a lot of people.
Speaker 3:I started learning more about affiliate marketing myself and I started meeting all these people that I wanted to partner with. So I started partnering with everyone because I'm, like, I'm one of those people very few people that read every email want to partner with everyone. Oh, I love being sold to. So, like, people write me. People write, you know, do a good job. Like, I want to see you do a good job, but I want to work with everyone because you never know where your next breakthrough is going to come from right. So yeah, and then I started meeting these people, kind of collaborating, figuring out ways to make it happen. And then yeah, and then now it's like it's become like a relationship, because every single affiliate conference yeah, no, I love it.
Speaker 2:You've things like this. Now we're putting it out there. More people are learning about it. But let me ask you one quick. I mean, I wasn't, I wasn't a. I gotta ask this question. So obviously your time is limited, right? You're getting hit up all over, you want to be sold to and you, you got to do all this and you read long emails. When you, when you know something, is it a gut instinct?
Speaker 2:when you know something's a real opportunity to jump on, to take the next step on yeah because I mean, everyone wants to sell, right, it's easy, like I go to a lot of us shows and everyone wants to fucking send me home improvement leads, solo leads, and like I'm polite and but like man, 90 of the conversations are a waste of time. Right, and I got my way of doing, but how do you know, like, what's real or what's not? And I feel like women, and truly you guys, have better instincts than men do right, but I mean I could be wrong, but yeah, but how do you know, like, okay, this is a real opportunity, this isn't a real opportunity?
Speaker 3:I think that the gift I have is because I've been in the company for seven years. So I just have to hear it and I kind of already know instinctively if it's going to work or it's not going to work. So and I've been right like 90% of the time. So when they tell me that like oh, this is going problem, you can prove to me it's not going to. It's going to work. But I can tell you now it's not going to work. You know, and I can tell you how to tweak it to make it work. But if I sense like some potential, like some affiliates are telling me mini VSLs, I'm like I know mini VSLs are going to work, I can already tell you now, because I've got enough VSLs to your unsubscribe bit, I'm like that's not going to work. I can tell you now People unsubscribe, they're done, they don't want to resubscribe with your email, you know.
Speaker 1:Yeah.
Speaker 3:So I think instinctively I know marketing enough and I know my audience enough and I know the company enough to be able to tell a filter out. But I'm also kind of open to try, because I want people to prove me wrong. I love that if you have an idea like I want to invest in your idea because to me I care more about the learning. Yeah, I'm paying for the learning. So, whatever you try, I'm going to learn what is working and what is not working with that idea, and then I can adapt it, with my team as well, and make it work. So there's a lot of things that agencies have come to me with. They've failed and then we has like skyrocketed, so that one idea can be millions.
Speaker 2:It could. Yeah, and I love what you said. You want to be proven wrong. I think a lot of people in our space affiliate markets. I think a lot of them are introverted, right, they know how to generate leads and maybe they get shy, or that's when partnerships come into play. That's when you said prove somebody wrong. That resonated because just yesterday I have a client. We sent him some leads and our lease is going to be twice as expensive as the last person. I'm like listen, but if they perform twice as good, it doesn't matter, does it? And and I'm like listen, if you have concerns again, then pick up 10 of what you thought you're spending. I'm not looking to get rich off this, so no one's gonna get rich. It's you don't know. Fuck it, I want it all. It's like hey, but the point like he hurt my confidence that I'm like trying, I'll give you a refund. I don't care, I get.
Speaker 5:But the point is you got to push sometimes, right when I first heard of roofs in a box, I thought no way could everything be combined in one platform from your crm to ai, even virtual assistant, helping manage all these things.
Speaker 5:Together. It has completely changed my business and I couldn't be where I'm at without it. So over the last eight months or so I've saved at least a million dollars on what it would cost salary-wise to hire the engineer. I wouldn't have been able to do what I've done without Roof's in a Box or be able to do what I am currently doing without Roof's in a Box. If you are looking to scale, get your business organized or get it ready to sell, I definitely want to give russin a box a call. They'll get everything tightened up. Get you set up to do whatever you need to do for a fraction of the cost.
Speaker 5:Not everybody's got a million dollars just laying around. Higher operations managers have their own call center, so give russin box a call.
Speaker 2:They'll get it taken care of can you give a story of when someone actually proved you wrong, like you're, like it sounds like you want to give people like a little bit like a chance, but but they got to take advantage of that. Do you have a story where like that actually worked out, or a case study?
Speaker 3:There are so many there. I mean, there are so many stories, right. So, for example, like when you wanted to get into VSLs, right, so we're doing webinars. But then the iOS 14 update hit and it was really hard to track and, like my numbers, like I just saw, like trend lines going this way and this time I had literally taken over the entire marketing team. I had 170 people recording to me and I basically got a note from HR being like you either make this work or you're going to be fired this way.
Speaker 2:Wow, when was this? How long ago?
Speaker 3:It's a few years ago, like five, four or five.
Speaker 2:So you were. It was so. You were like so you know, you weren't seven years. Now you got some, you got some strength, you got some brand strength.
Speaker 3:right Back then you were still like yeah, and this is like okay, so like I'm going to be fired if I don't make this work. Everything is deteriorating. I have to like turn this company around and like no one knows what to do. So then we meet this. So it's I'm seeing like V-Sh. So I speak to my CEO. I'm like we need to figure out VSLs. And he finds this guy. He's like okay, we're gonna, we're gonna figure this out, we're gonna bring some experts and all to come in. You know, like there's John Benson, there's Peter Kell, there's so many. So like let's bring these guys, the consultants, to learn VSLs. And then they come in and they're like we're gonna do this.
Speaker 3:The only difference is like my audience is 70% female, like I know my audience, like you've got to listen to me or refuse to listen to me. They're like no, no, no, but I've been doing this for 20 years. Like yeah, but okay, fine, let's do it your way. You know like I'll give you the benefit of that. Do it? Not working, not working, not working, not working. Then I tell them I'm like okay, we have this webinar.
Speaker 3:What you're telling me about a VSL, it's the exact same thing as the webinar. It's the same freaking thing. It's just edited in a different way. The funnel's built different. Take this this is the most popular one. Snip this up and let's turn this into a VSL. They listen the first time. They freaking listen. It's also. Now. We have a formula, we know it works and we're like, okay, now we just we can start filming this from scratch. We start dabbling with, like how do we edit it, how do we open it, how do we test it? Because when we test, like when we test, we test like all, like every single section of the VSL. So then we can go into that, like how do you optimize it, how do you take it to another level? But at least we have a baseline framework. So yeah, that's awesome.
Speaker 2:I love it Really. My wife has been writing. There's so many things that in business, like I've gone through with and I didn't listen to her and man, she's been writing 90% of the time. You know, like I've been. You got to utilize that, especially an expert, someone that you've been doing this for so long. Right and it's. It is what it is right.
Speaker 3:But I tell this to all the people that I work with All these agencies. They don't get it. Affiliates don't get it when they work with me. I'm like dude.
Speaker 2:I am trying to make it hiring you because I know there's something there, but we have to do this together. We need to refuse. Yeah, I love it. Okay, samar was here earlier. Right, we taught.
Speaker 3:AI. How are you guys harnessing AI in your campaigns to grow? It's wild. So when AI first, like when ChatGPT first launched, we knew this was really going to change the game. So we started with training. So I was like, okay, everyone needs to learn, they need to learn how to, they need to be experts. Like I want them to leave mind valley and have like like 4x better pace. If people that leave my company right now they get four times more pay than they get in mind valley, like it's wild and that's because they really know ai. So I started hiring all these experts, so every influencer like if top, aurora or whatever, literally I hired them to come to the, the, come to my team and train the, train the team on like whatever, like mid journey prompt, custom GPTs, like whatever it was. So they started to adapt. Everyone became an expert. Then we made like AI evangelists. Like every team had one expert that was starting to like to build DNAs, processes, prompts and everything and automate processes. So they started to adapt very quickly.
Speaker 3:So the first stage was adoption. So once they started adopting, then it became integration. So then we had adopting, then it became integration. So then we had to integrate AI into the product. But the biggest mistake companies make is they think they need to integrate AI and they get so excited. But then the worst thing that you can do is not fall behind on AI is build the wrong AI. So most companies build the wrong AI and then what happens is they work on this project. It takes 10 months and 42% actually dropped the project and they've built nothing. So it's and it's a massive cost. So the second thing was like how do we integrate it? We have to build one thing. Build one thing. Well, which was like eve. We're going to build eve because this helps with adoption, it helps with onboarding and everything, a retention and everything. And now the third stage is uh, is education? So we're educating our customers on how to leverage ai.
Speaker 2:So ai summits, ai courses oh, sure of oh, so you have courses today, yeah courses and AI.
Speaker 3:So we have a five-month AI mastery program. Like we launched that, we did an AI summit. I think it was two years ago. It was wild the first AI summit. 100,000 people signed up for the summit. That's amazing. 80,000 people showed up Wow, and we made $9 million in the back end of that. It was wild. So then we just went all in.
Speaker 2:That's great. You know what I mean. This is a great timing for me too, because I have it's good to get called out as a business owner, like you know, when you're doing pretty well or you're doing, you feel like, oh, you're on top of the world. But I have a buddy of mine, the guy's, he's great. I met anker. Yeah, anker's the best, yeah. So he moved to florida. We were with him.
Speaker 2:Like maybe two weeks ago he came to my office like david, you're so old school, you got to change, you need to change. And he's the kind of guy that a lot of times when a man says another man, you get like defensive. I don't get defensive with him because I know he's coming from a genuinely good place, right. So, anyway, I flew out one of the guys on my team, a younger guy that I had a meet with, anchor. He was blown away. So I'm like thinking, how do I? You know, it's like when you go to see tony ramos, one of you get you come out all excited, but what do you it's about to execute? How do you actually implement that stuff? So, as you were talking, I'm, I'm gonna, I'm gonna sign up admins for my team for the summits, because you're gonna have that accountability. You're gonna be doing it consistently, because it's one thing sitting down with someone like Ankur Ankur is busy, he can't do it. He's going to help us how he can, but we can't just rely on him. You got to actually execute right.
Speaker 2:So this is great for me. It's great for anyone else here, cause, honestly, I feel like AI is probably and maybe I could be wrong, but I say second inning it's like nine innings of this thing and got to catch up. Look at NVIDIA. They just hit another. I think $4 trillion first, $4 trillion company. That's the power of freaking AI. Right, I never thought in my life I'd see a trillion dollar company. I think Apple was the first one. Now there's so many of them. Nvidia's worth $4 trillion, so that's amazing. So the bandwagon, because it's you need that to survive yeah, I mean, I was telling everyone to buy palantir.
Speaker 2:That's the next nvidia when were you saying that? How long ago?
Speaker 3:a long ago and it was like 20 and now it's 140 and no one listened to me. And in february I told them I was like buy it again. I told my friends in february I'm like please buy it now. And it was 80 and it went up to 140 now 140 now and they didn't listen. So I think men need to listen to women more. That's my person.
Speaker 2:Oh, they do yeah, I have a buddy that made. He's up a million and a half on Palantir stock he got into. He had a buddy of his in Puerto Rico. I told him buy in the 20s. I didn't freaking follow him. I had a lot of traders that were saying buy, but it was stuck. It was like but it's true, and, uh, you got the hardest technology successfully.
Speaker 2:We're busy, like I'm I'm doing. I got my family here. I got so many things going on, so I use my team. Let me delegate my team. Learn this stuff, teach me. And what I'm going to do is I'm going to put a portion of it. I'm going to do Tony Robbins rapid planning method. I signed up for that. Uh course, it's the next month and I'm going to start planning out my day better. You know, and I'm going to. One course of my day is going to be AI Learn AI. 30 minutes an hour a day, whatever it is. Put that in there so that a month from now, I'm way ahead. A year from now, next time you see me, I guarantee I'm going to know a lot more about AI. You can be the AI king. I'll make you that proud. I'll do a somewhere you know. Well, good stuff, marisha. This was amazing. This was great. How can people find out more about you and Mindvalley?
Speaker 3:Instagram.
Speaker 2:Okay.
Speaker 3:Yeah, so you can follow me at Marisha Dekiani. And Mindvalley is Mindvalley.
Speaker 2:Yeah, amazing guy. Success leaves clues. Get on the fucking bandwagon, let's fucking go. Affiliate Takeover.
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