The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
Beyond Clicks: Building Empires with Retention ft. Marco Guarracino
ver wondered how some entrepreneurs are quietly stacking millions in markets most affiliates don’t even think about?
Meet Marco Guarracino – CEO & founder of Versify – the man who turned running Facebook pages as a teenager into a global empire, pulling in €7 million in just 30 days through international ecommerce.
But here’s the twist… Marco doesn’t play the typical “churn and burn” game. His team actually calls customers after purchase just to check in and offer advice. That personal touch has turned Versify into a cash-on-delivery powerhouse dominating Latin America.
And the numbers? 🤯 While U.S. Facebook CPMs float around \$100, Marco is getting similar reach in Colombia for just \$1.50. The opportunities in Mexico, Spain, and beyond are massive for anyone willing to think global.
In this episode, Marco breaks it all down:
✅ How to test new countries with small budgets
✅ Scaling strategies across 20+ international markets
✅ Behind-the-scenes of logistics, call centers, and operations
✅ Why real relationships create long-term wins in ecommerce
This isn’t theory. It’s a roadmap for affiliates and media buyers to tap into cheaper traffic, less competition, and higher margins than ever before.
Barcelona set the stage. Marco brought the blueprint.
Now it’s your turn to expand.
🚀 Subscribe to The LFG Show and catch the full Affiliate Takeover in Barcelona with Marco Guarracino.
⏱ Episode Timestamps:
0:00 – Introduction to Marco Guarracino
2:07 – Cash on Delivery Business Model Explained
5:10 – Comparing US and International Markets
11:26 – Hispanic Market Opportunities
17:03 – Customer Relationship Building Strategies
23:00 – Marco's Journey from Teenager to Millionaire
34:28 – Making Money in Latin America
41:59 – Success Strategies and Expanding Internationally
45:06 – Final Thoughts on Global Opportunities
Ciao, lfg, let's fucking go. We got the Italian version. I was just in Milano. I was in Napoli last year. A lot of good pizza, a lot of good pasta. Fuck, I love Italy. Italia, I see from your face that you are already missing Italy. I fucking miss Italy, man. Italy is like man bro. You eat all this great fucking food. You don't get fat, you walk around, you jump in the water. It's a good life, you know. Anyway, I'm here with Marco Guadalichino. I've got Piniello right, guadalichino. He's the CEO, founder of Versify, doing big fucking things. If you like our content, subscribe, like You're going to like this shit. My man made $7 million in 30 fucking days when he first got into the industry. We're going to talk about that. He's in a whole different world. He's in the CO2 cash on delivery international. That's international money, internationally known. Good to have you on the show, my man.
Speaker 2:Marco, lovely, amazing. Thank you for inviting me here. The beautiful stuff here right now is that we are merging both worlds. No, correct that you are in us. You are doing beautiful things, as far as understood from before and the last month and when we met last time in dubai, yes, and I'm curious about your world too. Let's look at nothing.
Speaker 1:We'll talk about it all man. So, just so everyone knows, I met, met Marta Kuhl. Actually I think I met you in Budapest. We had a booth across from each other, had a lot of action. You can take out a lot of action, yeah, a lot of action, business action. You had a constant stream of people coming over to your booth doing business with Ray. And somehow again in Dubai we had a booth at the Philly World, like diagonal from each other. Again, we both had a lot of action going on. Right, it's a good site, it's a good site, it's a very good site. But again it's a different world. Everyone knows I'm on the lead gen side of things, right, call center side of things, data side of things. You're on more econ, right, cash on deliver like fiscal People, get physical products. Can you explain to the audience what you do at Oversify? What is the offer and how does it help people make money? Of course, of course, of course.
Speaker 2:We are a direct advertiser, by the way. So it means like every single thing that you saw probably in the past selling in television and that someone was selling in television like household product product that probably your grandma is buying in television, I'm selling this kind of stuff. I'm selling this kind of stuff since six years now. We have it as a direct advertiser in our affiliate network, which means that I'm making you affiliate or you dropshipper or you that want to run advertising to don't think about anything else instead of launching advertising, getting a commission paid based on approval in the phone, and then we ship to the clients. So, to give you some context, we are active in e-commerce and as well in internet. Okay, we are active in Latin America more than 20 countries actually. So you was right about international money. We have like a bit different than you. We got all kinds of countries where the traffic is cheaper on the advertising. So, for example, we are selling in Colombia and the CPM of Colombia is like $1.50 comparing to your $100 CPM on Facebook. And we got like this kind of ecosystem where we manage logistic in beckham, we manage call center in beckham, we work for weeks or months. We got a whole team of people that manage the production of a box of supplements decide with which influencer or partner has to work with.
Speaker 2:For example, right now, six months ago I started to. I closed a beautiful stuff that I don't know if I want to disclose it right now, but we might do it maybe later. I closed with a very famous football player, adil, which we did like two supremacists under his name. Actually, he's not only a football player this person is. It's someone we might be disclosing, and so we are back to this.
Speaker 2:You know we are doing that. You see a lot of people coming at my boot because we are having affiliates from India, china, europe, italy, spain, france, and the beautiful part is that when we work on this in cash, on delivery, you are very easily able to understand if you are converting or not. For example, you spend 100 150 in advertising and after a couple of days you know if you are ready to scale or not, which in US market, in your business, in whatever you are doing right now. Very well, you need at least a week of test. We need at least $2,000 of test, which makes it a bit more complicated, but I know that your numbers and your market is even way more stable, somehow, right.
Speaker 1:Yeah, well, it's different. You're dealing with a business to consumer right Is what it comes down to, right in emerging markets. With us we're in the US homeowners Homeowners they spend a lot of money on their homes. They spend in their lifetime over like a quarter million dollars. They've got to replace the roof. A roof could cost $40,000, $50,000 to replace. The siding might be $30,000, $50,000, right, Always something goes wrong with the house. That's why a lot of younger people, the younger generation, doesn't want to have a house. They don't want headaches, they'd rather rent. They'd rather rent because when you rent you don't have to worry about if a problem goes wrong with the house. The homeowner has to pay for that right. So there's a shift going on. So, yeah, it's good, because in America the dream was being a homeowner. That's what happened to the older generation. So they bought houses and then they become married to their houses. So they spend money roofing windows, flooring, this thing, that thing, solar, can I?
Speaker 2:tell you something, david. I mean like to give me a bit more context. Okay, imagine that I'm an affiliate, an affiliate of Offersify. I've been running for years media buying cash on delivery offers for Nutra or whatever, and today I meet you, penderes. I had to work with you. Yeah, okay, give me like step-by-step very, very simple to make me run your offers, what I should do, how I have to do. Yeah, how easy and hard it is.
Speaker 1:Let me get Correct. So I would. I would first of all find out if they're working in america, because we're not doing anything international, although I do want to do. We do some stuff in puerto rico, but puerto rico is for solar, we're just america, it's hispanic markets. So I want to first of all know have you ever run in america? Now I'll give you a good story. At the first affiliate uh world I went to in dubai, I met some uh couple of media buyers who were running solar in Europe. They're running solar in France, germany and a couple of other countries and I asked them if they ever ran in America. They said no, they didn't know much about the market. I said why don't you run with me? So the first month we did like 2000,. Next month, 5,000 and 10,000. We started doing 200, 250,000 a month with these guys. I saw crazy. I saw him here, one of them, I don't know. I saw you speaking with them you all.
Speaker 2:You know that guy. Yeah, the two of them, correct, it was you. Yes, one and the other, all right.
Speaker 1:So anyway, it's funny because I just saw him. But the point is that if you already know how to reach consumers, right, if you can do that in europe or somewhere else and you've been you can figure out in america. We just you do a small test budget. I would say start with fifty dollars a day, a hundred dollars a day, start on whatever you're good. If you're good at meta, start on meta. If you're good at youtube, start there, okay, and let's go from there. Let's do a small budget, let's draw before we walk, but you're gonna lose money in the beginning. How much money are you gonna lose?
Speaker 1:I can help give you some sort of advice. For example, in home and home, all the improvement you usually want people 45 plus 45 and older, but when I target that demographic, they tend to have some money saved. If you're going to replace your roof, it's going to cost you 40, 50, 60 000. Maybe that's nearly patient about. So you have, yeah, so you have to target after older people, right, and I want to target like places in the country that have more money. The northeast has more money massachusetts, connecticut, california, parts of texas, right, but it's more expensive to create you mentioned, like at columbia, you can generate clicks super cheap in america. It's more competitive. It's gonna be more expensive, so you have to have some sort of sauce to figure that out right.
Speaker 2:I love it, so for me, for example, just to understand which traffic source works better for you. Yeah, google, google.
Speaker 1:YouTube Ah, Google YouTube, but it's more expensive. It's a lot more. Google sometimes is double the price to acquire a lead than it is on social media, but you'll get the volume in social media. So it's almost like you know. We have a lot of clients. Where it's a blend, it could be 70-30, 80% social media, 20% Google.
Speaker 2:Right, that's where it comes out Just to understand. From my side, that's perfect. But this kind of subcontractor or this kind of company that do this solar home increment or so on, do they have a famous brand which, if we found them on Instagram or Facebook.
Speaker 1:Do they exist? They're there, but they're not. People know them. There's Anderson Windows. Everyone knows what Anderson Windows is. They usually have these agencies of record AORs that handle their marketing for them, but it's not like a brand, like a Louis Vuitton or something like that. But do you have social presence or not? Yeah, they do, but not too much you can support them probably.
Speaker 2:Yeah, I mean, is helping this for?
Speaker 1:the conversion. I don't think they do enough of it. I think they need to do more. I think they can use influencer marketing. They're very old school, so affiliate summit east is they. They bring a lot of that. They try to marry those worlds together. Okay, that's what they try to do, but a lot of them are looking more to influence the market. But at the end of the day, the thing with roofing is is not a matter if it's a matter of when you got to replace your roof. The roof lasts anywhere from 15 to 20, 25 years. So if you bought a house that's 20 years old and they haven't replaced your roof for 20 years, you're probably going to have to replace that roof soon. That's why I like it, because at some point you have to replace your roof. In America there's maybe 250 million homes, so every year or every fucking day, there's X amount of people have to replace their roof. So there's urgency. Anytime there's urgency, you know you're going to have to do something about it.
Speaker 2:And how do you track all of this kind of stuff?
Speaker 1:just to make me understand, oh we have Leedspedia, but we're not the media buyers. I do have a media buyer. That's pretty good. He uses stuff like I don't even know about. I got it. But the point is there's different tracking mechanisms. I'm sure you have yours as well. Yeah, yeah.
Speaker 2:I want to see something of yours so we see how we can merge most of our words. Because, for example, I got call center in Italy. I got call center in Bulgaria, which I wrote at office. I got call center as well that has a Hispanic language. So, for the hispanical language. So, for example, if you will know and now you know that I have 20 english speaker in my company, 100 speakers of various countries in balkan countries okay, for example, hungary, romania, polish people how can I use and leverage some of my consultant or actual agents of call center for you?
Speaker 1:well, that's tough. I tough, I would say. Maybe in the Latino market there's a lot of people. I tell you what one thing is very guys, you're getting like a live session here in terms of how we would interact. This is like a live interaction. But what happened at a show? If you're not too familiar with how to interact at these shows? But the point is that it had a spot opportunity.
Speaker 1:A lot of these brands in America they're fucking up and they're missing the Hispanic market. They don't know how to deal with them. They call Compton, no hablo, no hablo espanol, and they never call that person back. They miss out on opportunity. So I can join in this right.
Speaker 1:Yeah, so if you have a Hispanic or if you have a bilingual call center, you could create a service for them. Like listen, if you guys have somebody that speaks spanish, uh, you can't do it send them over to my call center and you could do like a pay for performance. Maybe you could charge, maybe a home improvements, anywhere from. Like I think they'll buy appointments for 150 250 dollars in appointments, so you can do an hourly model, a perform model, mini model, or a gift for setting model. Yeah, so he's for the next school year and I will tell you one thing the Hispanic market is the best. They convert higher than everyone. I found my first client Correct. This could really I don't care, the Hispanic market converts well, it's just they're not. They don't get service properly. Okay, but why do you think?
Speaker 2:so I mean they do it because they are full of leads, full of job, full of work, so they have a big belly, wealthy belly. Or, like they do it, because it's complicated to manage and sell them.
Speaker 1:Well, two things. They're already making a lot of money, these companies, right. So they see this as like, maybe 2% to 5% of the market, but they don't realize that 2% to 5% could be 10%, 15%, 20% later on. So they're making so much money they're like, oh, let me not deal with this now. But if they, if they focus it, but I tell you what they do have like example of a roofing company is in Texas. They definitely have Hispanic outdoor salespeople. So what I would do is tell them, like, listen, your markets where you have Hispanic people, sales agents, send me those leads and I'll be your call center. I'll set the appointment for you. We all win, win-win. This is about creating solutions for problems, right? That's a very good idea. If you can do that, then you win.
Speaker 2:I would say my son plays in this market. He's a player.
Speaker 1:That's what I would say. I would say that is that you can offer your call center services for the growing Hispanic community. Okay, right, you can even do it for attorneys. Attorneys says immigration. Immigration is big in America now because Trump is deporting every one of their mothers. So the point is that these people have questions or trying to get work, asylums or trying to do that. It could be Spanish immigration, it could be fucking anything. It'd be big grants that aren't servicing their Hispanic community properly.
Speaker 1:That's what I would do if I were you Lovely really speak about, oh, no, worries, this is uh, but I want to. I want to talk to you because you know I have a call center in colombia. Okay, I go to medellin often. My wife is from medellin, uh, and we do a lot of work. We have a mastermind. You should come colombia con three. Yeah, you should come to that. Okay, we got an exhibition. Then we don't have an exhibition, but we do a mastermind. Last time we had 40 media bargain. These guys are big. We had one bestie nine hundred thousand dollars ad spend in one day. Nutra, it's some, it's some green juice, fucking. I understand, yeah, some crazy shit, right, but the point is that that's the kind of people we have it, but I'm a big believer and I people watching the show. The reason why I wanted to have you on the show is that a lot of people who watch our show they're only doing business in america, right, including myself, including yourself, including myself.
Speaker 1:I know what the fuck I do a little international, but I'm too heavy in America. It's like a stock portfolio. You got to have American stocks. You need to have European stocks. The European market is outperforming the American market big time. This year the Colombian market was outperforming all the fucking markets in the world. Colombia was up 25% at one point. I don't know what it is now, but the point is that you got to not have all your eggs in the domestic American market. You need to fuck around with other markets, other consumers, and they're growing. So the point I'm trying to say is that I'm a big believer in Brazil. I'm a big believer in Colombia. I put Chile there's markets like that right. You got to go where the money is flowing. So where are you seeing? Let's talk about Latin America what are your top Latin American markets and what's your top international markets overall?
Speaker 2:Okay, my biggest market, by the way, is Mexico. Really, if Mexico?
Speaker 1:is the best for you. What are they buying? What's the products that they buy Supplements.
Speaker 2:Products for whose mate, products for the have a better like a lifetime in bed. You know this guy, bed or sex. And actually we have this beautiful system which when we sell to the people, then we don't have call center agents that just sell and say, okay, bye, we want that our agents, after three days, call the clients and say, hey, how are you?
Speaker 1:yeah oh what are you doing? That's a great fucking idea.
Speaker 2:That's like retention it's kind of retention, but always without selling. So even, for example, we suggest to the people okay, how you feel today, you feel like this. Oh, I suggest you that you can go to buy zinc into the pharmacy. Yeah, not selling our product, but really trying to help the person to feel better. Of course it's a bit like egoistic in a way, because deeply rooted into this, the strategy is that the strategy is that after one month of bonding connection with the clients, then we sell something else. Okay, but there is trust, the person, trust the consultant, not the consentor agents. And after that means like even in the future, after six months, I call this client in Colombia or in Mexico and I say, hey, what about your solar panel? How improvements or whatever it is, I might be able to sell them, even something else. Yeah, it's hard because these are like cold, almost cold leads. Yeah, but when you got a connection you can almost sell empty right.
Speaker 1:Yes.
Speaker 2:Because you have like this list where people and agents of our call center or consultant are really consultant of health and well-being. So when you are positioned like this in a family of people in Mexico, then they tend to buy from you all the air fryer I know.
Speaker 1:Hispanic they speak a lot. So if you sell then you're going to get the whole neighborhood.
Speaker 2:Amazing, yeah, amazing, amazing. So it's something like this. So this is something that we do selling supplements and the beautiful side again is that when you build connection with the clients, then you are able to probably work on something else and selling even other stuff. So, for example, you see that Colombia it might be a market where people can be useful for your affiliates or for your market or marketers right In future. But you know that maybe I'm from italy. I lived in bulgaria for seven years. Now I'm living in nubai. I never heard about this kind of stuff, maybe because I'm young, probably. Yes, solar panel home cruise.
Speaker 1:We're not focused on, I guess, making money the other way. That's why you're late. Okay, probably I never heard about some of the stuff you're talking about either, but that's good. That's the point the show to learn and expand your horizons, right? Because you keep doing the same shit your whole life, you're not going to get to the fucking next level. You got to have these conversations.
Speaker 2:David, have you ever thought about just curious that when you sell something to the client, for example for home improvement appointment booking session, then you start to again to build connection with the clients with sms in order to just act like a post purchase to know how the agents performs on the on the on the ground? You know how it was the service, again not for selling, just to build connection, did you do?
Speaker 1:this. No, we don't have to do that because we, we're just providing the service, but we should add that as a as a value-added service. Yeah, what you're saying about you are the same in mexico when you, when you call back, or when that mexican, your call center, calls back a customer to see how they're doing, how they're feeling, you're providing value, you're creating a connection, the relationship. So this is a problem right now. This happened in solar. Well, it's solar. The retention is very low. You might sell a thousand people sign a contract. You keep 50%, but why? Because the quality of your service is low, because they sell them under pressure. They come to the house, blah, blah, blah. Abc always close and the person isn't convinced. It takes 30 to 60 days to get the panel on the roof.
Speaker 1:They have a lot of solar companies went out of business. Is that they were paying their commission to the sales reps. They were paying this guy, that guy, the person canceled. They never got the money. They fucked themselves up. So they were afraid to call the customer, so they thought the customer was going to cancel. But they shouldn't have been afraid, they should have called them, developed the relationships and now you go from 50% cancel to 20% cancel.
Speaker 1:Of course that changes, but that's, I think what you're saying makes a lot of sense, even with home improvement. I know some clients do that, but not all of them. They don't all do that. They missed a boat Because they're always thinking about hitting numbers. They're short-term oriented, hitting your sales number, and they don't think long-term. They see that as another cost. But that's a way to grow. So I think what you're doing that's one reason we always say on the show, success leaves clues. One reason you've had success is because you're doing stuff that other people don't do. You're building relationships with your customers and there's a lot to be said about that to really grow a campaign. That's very cool.
Speaker 2:I mean, like you are opening me a world of things that probably I never told about, even because I'm extremely curious about your business since maybe a year and a half. And yeah, we have this chit-chat here of potential business development here and there, but now you're opening yourself. So anytime I need to come for an episode to ask you things. Okay, that's cool, that's cool. Yeah, that's cool how you think that an affiliate can increase a lot his ROI working on these?
Speaker 1:offers for you. Yeah, you got to test different. You got to always be testing different angles. Use AI to cut down slow, I would say, cut costs as much as you can. Try to operate lean. Use AI. Come to the masterminds, talk to people that have a lot of success and find out what they're doing. Social media, facebook it gets more expensive every month, every year, very, very up and down, like you know right. So you guys cut your calls and you got to look to try to do an offer that nobody else is doing. Try to get into something that no one else is doing right now. I mean, do what you're doing and grow it, but always try to find something new that no one else is doing.
Speaker 2:Just a question, but how those offers are being found? I mean, who where can be found?
Speaker 1:You got to go to these shows. Man, you should eat people in America. Oh, you get to call them. Yeah, yeah, you go. You come to these US shows Leeds Con, affiliate Summit, those shows Contactio, leeds Gen World and then you'll find the buyers. They'll be there. You'll find the buyers and the buyers who they are. That's the home improvement companies, there's insurance companies, there's auto companies.
Speaker 2:Okay, it might be boring for you or very simple, but you know, it's just for clarity. No, I understand. It's for you to understand, Super, Just for clarity. Oh, I understand. That's for you, Cody, to understand too. Okay, so super cool stuff and like how you can bring your buyer or a buyer for example, your best buyer and client to the next level. Usually.
Speaker 1:You have to. It's communication. Just like you talked about communicating with your customer how you doing after you have the supplement, the other trust you got to communicate them. If these are good, bad, whatever, even when nothing's going on, hey, how are you doing? How's your family? Develop a relationship? They'll tell you you go visit them. Yeah, I visit them a lot. I travel a lot. Half the time I travel is visiting clients.
Speaker 1:I just went out to the West Coast, met some clients. You know I and guess what I did? That my budget's worn out Big time. We're talking about a lot of money here too. So the point is that you got to do shit other people don't do. It's amazing how little people in our industry go out, get on a fucking plane, take a 3,000 mile flight, and when you do that, I did that before I went to Europe. I knew I was going to be in Europe for a whole month with my family. We're starting to scale. I said I got to go see them now. If I don't see these guys now, I don't want to wait till August. Who knows what's going to happen in August when I get back?
Speaker 1:I went the day before my Europe trip. I took a flight 3,000 miles. I stayed 24 hours. I met them and I closed two other deals at the same time, came back. That's what's wrong, man. Yeah, you know what you. And then, oh, actually, when I landed, actually I forgot I had one of my big partners that came. I do a lot of business. He came from Pakistan. We went out of Miami too. Sorry about it, it never stops, man.
Speaker 2:You got to fucking, I feel you. By the way, I passed, like last two, three weeks, like, exactly like you, I was in Dubai, then in Bulgaria today, then I was, in fact, sometime, like, for example, exactly now, I came yesterday morning, I read Dubai, budapest, then I read Budapest, budapest, barcelona, this morning, and I arrived here, like now, I mean like, and one day I need to go back in Bulgaria, exactly after the exhibition, and, yeah, I saw this, that one of the things that helped me a lot. I mean, it might seem motivational or something like this, but I read recently, six months ago, a book of Ryan Holiday. It is called Courage is Calling.
Speaker 2:Oh, david, I can tell you, but since when I read this book, I read a lot of books of Ryan Holiday, but like this one, exactly this one made me doing things that I probably never wanted, never think to do it, and I did it. How I did it? Again, like you go in a plane, do the things that you don't want to do last two or three months, face it out. If you succeed, succeed amazing for it, you will have amazing sensation after and feeling, if not, you tried, but at least you did a serious attempt. Yeah, and a serious attempt is what makes at least younger people like us to wake up in the morning yeah and this is like something that uh, it's, uh, it's a good suggestion.
Speaker 2:You know, in fact, you try, I try sometime. We really need to stop, because it's tough to be too much, in fact, like these things. I learned, like you are doing it, you are saying right now, from chinese, chinese people in their culture, the things that it amazes me too much is the fact that they want to do video call. You know, the video call for by china's partners or suppliers or whatever, makes them feeling good me too in same time, as a mirror effect, and it makes us, you know, working and going forward together, because in which they are in china and the other part of the world, it's we never. We never see, or we see very, very rarely early, and so this is something that's super cool. Now, coming back to your question, my interest too. Probably you said you are too much USA. We want to become more international. How can I support you for Europe? Question mark, how you think we can do something.
Speaker 1:That's a good question it comes down to. It comes down to, you know, it comes down to the economy. Right, you gotta be worthy of the money. Now. Europe yeah, it's going down, but there is a good opportunity in there, right, I'm sure there's pockets. Right, there's like, look at Dubai. Dubai had a like fucking finding the next hot spot, correct? When I go to Las Vegas, I get amazed because it's in the desert. Like what was it? 60 years ago? There was nothing there. Dubai 20 years ago, nothing there. So there's money always flowing. So I have a very big interest in doing more international stuff. I think primarily Latin America, latin America, okay, yeah, I think Latin America.
Speaker 2:It's still America, it's still.
Speaker 1:America Latin.
Speaker 2:America, latin America, south America, central.
Speaker 1:America right, I love it. I mean, it was a huge potential. I love the Latin market. I think I understand it. Like we threw the event in Colombia, there was a lot of I have to come, yeah, come on. There were media buyers that can't come to America. They don't have a visa. You know now they're probably scared to come with all this shit. So the point is that by throwing those events, you find the media buyers that know how to hit the Hispanic market in America, right, and you can help them grow. And then what happens is you grow into the other markets. I do like.
Speaker 1:My mom is from Venezuela. I think one day Venezuela will wake up from this bullshit they're going through and it'll explode again. I don't know when that's going to happen, right, maybe in 20 years, who knows, who knows? But still, the point is that there's very hardworking people in Venezuela. There's a lot of cheap labor, there's media buyers there. So at the worst case, do more international stuff. We have a virtual staffing company in Colombia and Argentina where they work. They support some of our clients. So we are doing some international stuff there with the labor force, right, but the point is that I want to do more there. I think there's a lot of stuff like casino. There's people trying to make money with Nutra. It's big markets, right. There's coaching programs 30 million in Mexico.
Speaker 2:Yeah, it's massive. People forget about that. People are selling a lot in dropshipping. Yeah, in dropshipping they are doing Because the idea behind that is that, apart the Facebook cost or the traffic source cost, that behind that is that, apart the facebook cost or the traffic source cost, that is something. But there is even the fact that there is way less competition. Mexican or latin people are extremely creative. Okay, they are creative, but they have and they're doing what someone told them to do. I mean, if we are coming from another country, another world, and we tend to merge our world with their world, probably, you know, even finding a partner in local, it might be interesting in order to grow their market and our pocket, let's say, in order to serve, by the way, the industry and the community and making everyone make more money. So this is more or less. That's a point.
Speaker 1:Consumers are going to buy products. Listen, no matter what. If you can grow up in Italy, you can grow up in Mexico, you can grow up in Colombia, russia, america we still have basic needs, right. The one thing that's basic that's the biggest thing that you see is the appearance. People want to look good, people want to be thin, they care. Especially with Instagram and TikTok, people are always comparing themselves. So that's why I feel like nutra will always do well, right, these products to lose weight will always do well. So digital product as well. Digital, yeah. So that's why I feel like it's always going to be around and by you know, partnering up with people that have expertise like you in those countries, you can help, and that's why I want my audience to. That's why I want you on the show of yours.
Speaker 1:Thanks for the introduction to your ones. Yeah, for real. Yeah, thanks for your introduction too, but let me ask you something. You are my buddy, john Castle, bulletproof Scaling. You were on the show a while back. I saw some clips. I didn't see the whole thing, but there's something interesting your story about. You were young and then eventually, you made like a 7 million in 30 days. Can you talk about that Cause I think that's an inspiring story for the audience here. Yeah, how?
Speaker 2:that actually I have to reply you that you need to see first the full video and then I know, I know, I know, but say for this time you have a forgive it, okay. Okay, it's a super cool thing because, like imaging when we started, I started as a teenager. It was the time where we started and Alex Mikolov the affiliate I call that it was there too, you know now. So today, after 14 years or so on, I mean, for me it's a beautiful sensation and feeling that I'm here at this exhibition supporting him doing the things at my best, I mean, for what I can do as a friend, yeah, and so, starting as a teenager, at that time it was with facebook pages. I had a lot of facebook pages, like a summer page, and this time there was organic reach. You saw the 7 million euro in 30 days, but this was like exactly 9 or 10 years later means like in this moment, in this area, as a teenager, from 12 to 16 maybe, I did 100 euro a month, 50 euro a month I was, for sure, obsessed, because always, starting from something, I mean, one of the things that I think and again suggest to find for the people that are outside here is to find their reason why. For example, my reason why at that time it was that me, I had and I wanted that in my family, in my home, there had to be, not never a potential shortage of food in the fridge or any kind of thing about electricity bill or something like this. So this was my reason why, why, in fact, from 12 to 16, I worked a lot with facebook pages while I was going to school. Yeah, facebook pages working there. No, no blog spot. I had adsense and adsense premium. I was doing a lot of sheets, a lot of things, a lot of funny things.
Speaker 2:But there, what happened? At once, I reached a little bit of my not my dream, but my goal at that time. You know, goals evolve with time. Right, I said, ok, I find a solution. Now I was running organically selling diet products in various countries. And what happened? And I stopped everything Because my reason why at that time was to find a way to don't have issue with fridge, with electricity payment or something like this.
Speaker 2:I done this. Then I, as well, did another beautiful stuff for my family. And then I sell the laptop. Because I said, ok, I did whatever I have to do my life as a teenager it's done, I'm very happy, ok. Then it takes me six months, which I had to do. My life as a teenager it's done, I'm very happy, okay. Then it takes me six months, which I had to find. Another reason why? Because I said, okay, okay, everything, okay, the fridge, okay, we are living a normal life, but I have more potential. So let me extend this potential out of me.
Speaker 2:And so then I traveled to Bulgaria at 17 years old. It was a tax reason, by the way, but it was even like a way for me to expand myself, because, coming from a little city, from Naples, going to another country, it was the capital, it was one of the capitals of Europe. It is still, by the way, in Eastern Europe, bulgaria, sofia. It makes me think different. In fact, as a man, or a young man living there at that time, at 17, 2017, makes me think, ok, now I need to think more different. Probably I need to start to think to create some wealth of other kind, but not just for personal interest, but because I want that other people that doesn't have chance, like me when I was little, they have a chance to grow their life, to solve their problem, and so I say that shift from my issue, from my goal to have no issue in family in terms of the economical side, yeah, okay, now I have to make other people having a chance. They don't have this issue. And if I can help someone that doesn't have a father or have a father that doesn't work or have a family with someone, okay, these are my people. I start to hire some friend of mine and I said okay, come to work with me, never mind if you are in school, in university, because in all this I left the school. So I have this beautiful story but starts with a lot of failure, starts with a lot of nights that never end, because I have this life cycle that from 17 to 21, I was like having the night for the day. I was like going to sleep 7 AM and wake up in 5 PM as an affiliate or as a person into the field, in the industry. So this is like a cycle of life before the next evolution. But here we are evolving anytime.
Speaker 2:Actually, your number, the beautiful numbers that you have, it was doing 2 to 22,. The 7 million in 30 days it was a number that I remember and I even think now that if I did one tie. I can do again, again and again, because now, comparing to three years ago, david, it's a fact there is a lot of more competition. You see in the shows, you see in the, when I started there was maybe two boots, three boots doing the same thing of me. Now there are 15 boots, okay, or like there was, you know. So this was beautiful numbers. It was 2-22. It was December, the time where you are selling old goods for Christmas, like Christmas tree, like products for home. At that time that can be that product. It was like, uh, and imagine, at that time I'm like I was like you working all in america, I was working all in europe, so means like I still in just two countries and I had the mind just for for there, you know. And so having this huge results, it might help you because gives you the confidence to think that you can reach it anytime again and it can even bring you down, because you can even sit there and say, ok, I did these numbers, I don't have no reason why, like before, yeah, let me sit. In fact, I sit again. Six, seven months, there was competition, there was, the margin was going lower, yeah, but then this kind of moment.
Speaker 2:I love competition. I love other people starting after me or before me inventing something, because it lets you make thinking that you need to. You know how it is you work at something and it goes up. Then you go a bit lazy or something. Up and competition you go like this. Then, when you're coming back to work with effort, with commitment, you go like this. A when you're coming back to work with the effort, with commitment, you go like this, a bit more higher than before. Then something happened again 2023, but I don't know some some stuff facebook ban, uh, 20, 200 affairs you got beat out. Then when you put yourself inside, go again more up. So this is more or less like part of my story, that it's like it created me.
Speaker 2:And a beautiful stuff, david, that you can see that for me, exhibitions are like mirrors.
Speaker 2:No, are mirrors. Why do you think for me are like mirrors? Are like mirrors because when you come at exhibition, you, you see what you accomplish, you start to see yourself, you know, because you can speak, you can talk, you can see whatever you want. But then when you go to sleep, it's you and you and maybe your wife, your fiancee, whatever, but it's you thinking, okay, what I said, how I said it and what I? It's still keeping me in comfort zone. Hit it. And what I? It's still keeping me in hot for zone comparing to what I projected outside of my world. Right, so it's a mirror, makes me thinking like where I'm now, where I can go, and it makes me even thinking to understand, like my gap. No, now you open me another work and I have some gap because I don't know nothing and I ask you this question and journey between time, what is this? What is inbound? What is paper code? But here we are now trying to understand a bit more.
Speaker 1:I love it. That was great. I love what you said about this and this, and each time you come back, you can. You're not going to mentality with me. No, I agree, that's exactly. I mean, it's happened to me and they're like now, boom, now we're coming. It is what it is. So the point is that that's, that's what happens. You have to accept that. And then I think what you said about the conference being like a mirror, it is true. I mean, I thought about the first one I went to. Uh, it was, I think, 2017, leeds, kind of las vegas.
Speaker 1:I I didn't know a lot of people, but a few people recognized me from my call center days, and then now I go to these shows, especially america, a lot more people know me than they used to. Then you see, you see your growth, right, you start speaking, you start doing this and you see how you grow. But you come, you come back, and then you go back to the room. You're in bed by yourself, and then you start evaluating things, right, and you still gotta look at the business. How's the business doing? But yeah, it's something you have to do. Yeah, I can't emphasize enough. You know I never, but there's the first time they've done this show, but already I already I already got a good or why I already I can leave right now.
Speaker 1:I've got some good connections I made. I got some great ideas. We have some great ideas here, right? So the point is that you have to get out there and, no matter how well you're doing, always, always, come to these things, because you get these ideas and business and life is all about ideas, right? You can't you, when you die, you run out of those fucking ideas. Like, while you're alive here, you get those ideas. Talk to people, grow, get motivated and and go through that. Yeah, incredible, I love it, man. Incredible, it's good stuff. So before we wrap up here, let's let's talk about some numbers here. Like so affiliates right that they run your offers. Like what's the most amount of money you've paid out to an affiliate?
Speaker 2:like what's some sexy stuff to get them excited to want to work with you 400,000 euro invoices like this On a monthly basis, or what period of time On a monthly basis. Then I got, like a lot of affiliates that have a team of media buyers. So maybe someone is, okay, 15 people, but still are good numbers, because I challenge you today at your numbers Not you, I mean your boss and they might think, ok, they are 15. So it's easy to do these numbers. No, it's not easy. If it was easy, do the same.
Speaker 2:Or, like I got some single affiliates as well, solo men that are joining as a partner with me on something we are like dealing on something where he choose the price, he choose the market. I just give the budget and he runs as a crazy. In fact, with some affiliates, what I want to do with some partner of mine or people that I've known since a long time, I want them not only doing a lot of revenue, I want from them that they do a lot of money in the pocket, in the margin, because you can do 400k and maybe do 50k margin or can do. We provide budget, account, lending, offers, prices and leverage. You can do even more than €50,000 margin a month, but this is just a leveraging relation that you have and information as well.
Speaker 2:So, guys, I always think that when you work with an affiliate network, with a buyer or with anyone else, that is another player in front of you. He is interested as well to make you successful. Either he's investing time in something that might not be useful for him in time or in money. So we want you to be successful. Just ask a lot of questions. Be able to show yourself that you are hungry enough to get the money that are outside the world.
Speaker 1:So that's that. So where would you recommend you Nutra, Ecom? I'm going to ask you two questions in one. Yeah, If I was a super affiliate and I'm good at Ecom, I'm good at Nutra and I wantra and I'm trying, I want to focus on one. I want to focus on one of those two and one country to make the most money. What would you recommend I do? Nutra ecom, in which country?
Speaker 2:okay, okay, I go for nutra in mexico. If you have this feeling like one work in latin america countries and we won't spend a little bit on CPA Either, I will say, like, pick any big country in Europe, like Spain, for example. Let's see the seasonal product that exists. For example, now in Spain. Now it's not hot, but last week was super hot.
Speaker 2:Oh yeah, we are selling air cooler 5 liter air cooler, 11 liter air cooler, air conditioner for the wall mounted heater, all wall mounted air conditioner. You know that are portable ones. So this kind of products makes you joining even thousands of conversions a day. Imagine Spain is like 50 million. So make the maths, there is a lot of potential. I'm not able to say, oh, if you are a super affiliate, pick one offer, one thing, one country, because you do a lot of numbers in our business with seasonal product. One and even when you got like five or ten different offers in three or four countries that are running successfully, because, as I told before, something can go up, they can go down, they can go up, they go down and you need to have not all the eggs in one shell, right, correct, one basket.
Speaker 1:Yeah, it's true, but I love that you said that and when I think about it, knowing what I know, mexico Nutra, that makes a lot of sense. Oh, okay, you know, I feel like there's a lot of American. What do you call it? Mexico is right, it borders America. Right, there's a lot of American influence. There's a lot of the same nutritional habits, right, you get the Latino kind of beauty effect where you want to look. Good, you've got that constant pressure. So that makes a ton of sense. And that's probably where I would start if I got into that world. You never know, man, me and my team. We get involved, some Mexican neutral, we start making Mexico. What the fuck I don't want to get into it.
Speaker 2:Let's do something crazy.
Speaker 1:Yeah, we'll make it go on, but, bro, I love it. This was great. I'm glad we did this. This is not your usual type of LFG episode, but it's good for the Legion. Before you came on, we had an episode the first one we did here with Rita from EDM.
Speaker 1:I don't know if we know, but there's a lot of lead generation, right. So what we first talked about is lead gen dead, right, and obviously it's not dead, but it's become harder though, for, like traditional lead gen, it's become like the margins are becoming tougher. There's people not paying their bills. It's become a lot harder. So I think now, when there's stuff like that going on, you got to look at other areas to make money, and I think that years back, ecom kind of went down, where people from ecom went to legion. I think you get a lot more legion people going back to ecom. So it's good to speak with an expert like you who's done it internationally. And then again, if you're only making money in america, don't just think america is it. There's other fucking countries you can make money on. You can make, make a lot of money. I know people make a lot of money internationally. I'm doing some of it. I'm going to do fucking more of it. I'm going to double down on the Latino merch.
Speaker 2:I like it, I like it, I like it.
Speaker 1:I like it. I like it, vamos, vamos Mucho dinero. Anyway, fuck, this was great, marco. How do we say goodbye in Italia? Ciao ragazzi, ciao, rag, let's fucking go. It was great having you on the show, man. I love it, man. This is good. Thank you, thanks.
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