The LFG Show
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The LFG Show
Breaking News!! Media Buyers Are Making Six Figures a Day on Newsbreak ft. Ryan Ludlow
🚀 The digital ad game just got flipped.
In this eye-opening conversation with Ryan Ludlow, General Manager at Newsbreak, we dive into how this engineering-led platform is helping affiliates and media buyers hit extraordinary numbers—with some scaling to $130K+ per day.
Newsbreak is Different
📰 10M daily users | 40M monthly actives – the #1 local news app in the US
⚡ Launched in late 2022, scaled from $0 → $100M in year one
📈 Projected to double again
Unlike the giants where support is non-existent, Newsbreak gives you a direct line via Slack and Telegram. Whether you’re spending $500 or $500K, their team walks you through onboarding, optimization, and scaling—fast.
Demographics: 45+, female-skewing – a goldmine for home services, insurance, and consumer products
Built-in trust: users perceive ads as local businesses
Winning creatives: educational hooks, UGC, ASMR-style content, and local-first copy
Beyond the App
Newsbreak is already expanding its AI-driven recommendation engine across publishers, building new apps like Scoots, and hitting inboxes with a 50M-subscriber daily newsletter that pulls huge open rates.
👉 For anyone feeling squeezed by Meta or Google, this is the fresh lane you’ve been waiting for. Less competition, more scale, real support.
Timestamps:
0:00
Introduction to Newsbreak Platform
4:05
What Makes Newsbreak Different
8:37
Media Buyers Finding Success
13:56
What's Working on Newsbreak
18:20
Success Stories and Growth Numbers
23:20
Newsbreak's Long-Term Vision
28:01
Final Thoughts and Closing
bam. Listen, guys, there's always innovation going on. There's always new platforms. Right, we got a platform that I think is really making a lot of waves of people. I know, guys, I'm putting a lot of big numbers on there. I'm talking about six figures a day. It might be seven figures. I know a guy doing six figures a day on this platform.
Speaker 1:We're talking about news break. We're talking about ryan lud. We're talking about Ryan Ludlow. He's a general manager at Newsbreak. Great to have you on the show man Likewise.
Speaker 1:Listen, guys, we have some technical difficulties. We met in Budapest. We did an interview and something got fucked up with the audience. Something got messed up. We didn't get to quote the whole thing, but this one is not getting messed up. We're triple this shit. We got ai and we fucking around. So, ryan man, you're here at this show. Right, I met you at affiliate, at affiliate world, I think. I think I first heard about you.
Speaker 1:It may have been geek out. Did you guys sponsor the geek out of new york? Geek out new york? Were you at that event point? Yeah, I didn't see you there, which is crazy. You know what? I was there for like two hours. I had my daughter with me and I brought her. I got a funny story. So my daughter was 12 at the time. She was doing some schoolwork. She's outside and she's doing work out there. People thought she was like a media buyer. People were like yo, they got young media buyers. I should make her a fucking media buyer. But that event was great. Man I mean, you had that Under Armour was there? They had a UFC fighter, it was great man, bogey Nickel.
Speaker 2:Yeah, you, I was apprehensive, right. There's people trying to get me to sponsor every event all the time and it's my job to be critical and make sure is it actually worth our money. So I was pretty transparent to Jordan and James. Like I don't know about this, I'm a little apprehensive. But we did it and I promise I will sponsor every Geek Out putting forward for being in attendance for it.
Speaker 1:It's a place to be, I love it and you know what, at the end of the day, it's the captive audience. They're all media buyers that are in there, right? And I saw you at Affiliate World. Right, you're here right now today. So let's talk about Newsbreak and let's just dumb it down, because I think sometimes I assume the audience knows what the fuck's going on. What's that, this terminology, what is Newsbreak and what's it doing and how is it helping affiliates and the audience?
Speaker 2:Yeah, so like first starting at a high level, newsbreak is the US leading most downloaded local news app. We have 10 million daily active users, 40 million monthly, but more than that. We're an engineering-led company that focuses on like all the AI buzzwords, all the tech buzzwords, but it's essentially content recommendation systems. When you're a new user in our app, we show you a bunch of different content Depending on how you engage with it. We serve you similar content. We build user profiles. If you're a similar user profile and I'm reading something about the Raiders and maybe me and you read similar articles, we'll start to show you stuff about the Raiders as well, and I am a diehard Oakland Raiders fan. I call it Oakland because I grew up in the Bay Area, but you know it's all about the engineering capability. So we launched the platform in Q4 2022, leveraging smart bidding strategies, target CPA, max conversion.
Speaker 2:Some early advertisers arbitrage that there were some of the first guys on the platform that just crushed absolutely crushed the roof. As we continue to grow, though, what we've done is we built in-house mediation, so we monetize and we mediate our own inventory. The ad platform is a significant part of it, but there's also Google versus Facebook, there's the big SSPs. There's trade desks, there's a lot of money that's coming into the platform and we're mediating all the ad calls. So, as you're growing through the app, we're saying Google, facebook, newsbreak who has the highest bid? And now that we built this solution internally, we started to give this externally as well. So we're monetizing one of the top weather partners in the US, monetizing the number one Bible app in the US, and that's really the long-term vision in which we're headed here. Newsbreak was our flagship app and what helped us go zero to one or zero to a hundred million last year, essentially, and more than doubling it this year.
Speaker 1:So I had prior to you. Uh, cause I was coming here. And the other day, joe, I had Van Oaks here. I know, we know, van Oaks is my guy. The guy's a legend in space. He's got a. It's funny. You saw his necklace. He's got a Snapchat necklace. It's got gotta be five figures.
Speaker 1:So what happened? When he was the first media buyer to do over a million dollars on Snapchat? This was maybe 2016,. I think 2017 is when it was actually, and I remember back then, man, there were guys doing debt leads and they were crushing on a Snapchat, right, and the key is to get into something early, right, and then ride that wave and I feel like, listen, meta's got its place. Respect to Meta. I mean, we do a lot of home services on their home improvement, but it's these newer platforms where you can really make some ways, man. And then, when he hearing what he did at Snap, does that kind of remind you of where Newsbreak is? Like I don't know if for the nine-inning game? Like what inning do you think you guys are into this?
Speaker 2:We I wanted to hear. It feels like we are still so early. Every time I come to one of these conferences, I get new ideas and think of ways that we could 10X this business and that's ultimately the trajectory that we're on. But I'm sitting here thinking about that Snapchat necklace and thinking do we got to get one for Eric Smith and Jason Gattassi and Ricky Labra and a lot of these OGs that found Newsbreak early, and I feel indebted to these early partners because it's all about feedback. Like we're trying to build a performance ad platform, we need people to provide that feedback to us. What tools do you need? How should we be thinking about it? Just real feedback how does Facebook perform? How does Taboola perform? How are we performing? Ultimately, we're taking that data, bringing it to our world-class engineering team, and that's how we got to where we are today.
Speaker 1:And I love that you shadow those guys out because affiliate, you know's funny. I have a buddy of mine. He's crushing it right now like put a stupid fucking numbers in the call center and he's used, he's leveraged what he's made there into other investments that aren't even related to this world, right, but he was on a show recently and he got, so he got, he got a couple awards. Like you know, we, a lot of us, we work like we're here, we go to these shows and you you get to like have fun, you get the party, you get to like release the scene, but a lot of the time you're in solitude, it's just you in front of a fucking computer and and you want recognition is what it comes down to. I love the fact that you actually shout it out some people, because it's it as affiliates and as media buyers and as people managing your relationship. You need that constant feedback loop. You need to know what's working, what's not working, because it's in everyone's best interest to have that.
Speaker 2:So absolutely, and at the end of the day, like I'm as humble as it can be, I'm just out here raising awareness for the platform. We have engineers that are doing the hard work, right? That's why people come to Newsbreak because you set a conversion event and we optimize towards it. It's not because, you know, I'm a good looking Italian guy or whatever it may be, but yeah, and I think that's, you have to understand that right. Yeah, there's other people that make the end product and who we are Absolutely.
Speaker 1:I love that. And we were outside. Yes, when I, when I saw you for the first time, it was Budapest. We have a buddy and he's very under the radar. He doesn't like to be. You know what I'm talking about, but I saw a real time and you said guys were having drinks. But I remember him talking about listen, I'm doing great with this, but I need some help with this. And you had an immediate answer Listen, this is what you got to do. I'm going to contact you with this person. We're like right on the spot. You're helping that news break.
Speaker 2:He's fucking crushing a hundred other people were to find out about it, right, so that that was great to see this, this actually this unsolicited they happened in real time yesterday, but it's real, yeah, yeah, and I know I noticed this flywheel right and with some of the reason we got to zero to 100 million within the first year of matthew's plot. That's amazing, by the way, is because we have this flywheel. Advertisers come in, they feed our ad platform a ton of data they get, get good performance, they optimize, they scale, they test their products and they tell their friends about it. And we give big referrals to you know partners that want to tell their friends about it. We give them a hand holding. You know anyone that you refer to the platform. Give them account management. You don't get that at Facebook, you don't get that at these other platforms, and you know that's key to our success and humans at the end of the day, right, we're all in this game together.
Speaker 1:Yeah, I love it. So, what's what's? What's popping right now? Right, obviously, everyone we go to these shows a lot of people might be, uh, james Van Ellsworth. I talk to him a lot about today Cause it's been very influential in my career, but he talked a lot about oh, we got listen, we got beers coming. Man, look at this, what is this? Gluten-free. This is from San Francisco. They know you, from San Francisco. Gluten-free. Love it. Yeah, yeah, shout out San Francisco. I haven't been there in a long time. We'll talk about it in a second. Let's do a cheers, man, cheers, let's fucking go. Let's fucking go. Baby, what the hell was I talking about? I was talking about what's working on news break. Yeah, what's what's working on news break? He's talking about telehealth. That's something up and coming like. What's up and coming, what's like in the first inning? It could be nice. What's working right now?
Speaker 2:let's get into that. So let's start at what's in the first inning. And we allow app install and platform dbem, mpa integrations and what I'm seeing is that there's a lot of um, low overhead companies getting created around the utility app space. So so, vpns, photo scanning, take a photo of a plant and it tells you what plant it is, what disease it has and how to rectify that, how many times the water per day, but these are essentially like two person, three person teams that are building these apps and they're on subscription models. They're getting a $5 cost per install, they're getting the installation and they're getting, you know, subscription fees on top of of it. I think it's something that this crowd today is unaware of, that that's happening behind the scenes and it's happening a lot in, you know, other countries like china, where there's massive, you know, development and app install in southeast asia. Uh, and I would love to see this kind of crew jump on it, just like how james has jumped on building out his own medicare type of unit, um or telehealth my apologies, yeah.
Speaker 1:Yeah, that's awesome. So what would you say? You mentioned these, like the VPNs, in terms of, like, lead generation. Right, I come from the lead generation. Most of ours is lead generation. We have e-com guys, so let's talk about lead generation, let's talk about e-com and stuff. What can someone in lead gen like, like myself, right, I do a lot of home improvement. Solar is about to take a shit terrible. It is what it is. We're gonna crush in the next few months. I'll tell you that. But let's say home improvement, we did a lot of roofing. Let's say we're doing insurance. Like how can news break? Do you have any examples of how someone's used news break to really yeah, time.
Speaker 2:Yeah, so home service, lead gen is one of our top categories on the platform. We do massive, massive spend every single day. We got some of the biggest hitters in the industry working with us on that. You know, when it comes to the vertical, I've seen all verticals work leaf filter gutters, bathroom remodels, backyard revamping, like everything in between. That is where I'm seeing.
Speaker 2:What's working right now is a couple of different things. Like one is on the creative level. So when you're building the creative, I see educational work really well, ugc as well, but then on top of that is like this ASMR type of feel to it. What's ASMR? Asmr is like those crazy YouTube videos where it's like the nice mic and they're like cutting soap or they're doing you know, but it's like aesthetically pleasing and it sounds good. So it aesthetically pleasing and it sounds good. So it's like this creative where they're like laying tile and it's like, uh, fast forwarded and it's like so that's the one interesting tackle on the creative side.
Speaker 2:There's ugc, there's there's educational as well. Um, and then one thing that we're testing right now is in cars. So you know there's a lot of folks that are running on app loving and these other platforms and they've told us. And cards work, they. They improve conversion rates, so we started building it out. So if you advertise with us, reach out to your account manager and tell them that you want to start running end cards. You heard it here first at the LFG show Nice.
Speaker 1:I love it. Yeah, real, real exclusive content. All right, so let's talk about also e-com. How is e-com doing on Newsbreak and what are people doing?
Speaker 2:So let me finish on the regen side too. You know it's thinking about who the users are. They're primed, they're slightly older, 45 plus married kids, do you?
Speaker 1:have like breakdowns on that, like what percentage is over four? Like what's male, female, what percentage is over this age group? This is the 45 plus bracket, perfect for home improvement.
Speaker 2:Yeah, that's, that's where we crush it in, so. So 56% is female. I would have to pull up the numbers right now in order to tell you what demographic is 45 plus to 65 plus 65 and over from there. But the audience is primed for this, like long form content in local news. So we actually get a bunch of user reports when people run lead gen. Because they think that the ad is going straight to a local person who's going to fix their bathroom remodel, they think this is a local ad. They don't. The ad is going straight to a local person who's going to fix their their bathroom remodel. They think this is a local ad. They don't think this is coming from a national advertiser or affiliate. But that's good for trust, though. Honestly, exactly, yes, yes, and that's about fitting your ad content to the platform and the environment, and our users Got it.
Speaker 1:So we have we work with a lot of our we have a few big roofing brands that are pretty much national right and even though they might be headquartered in I don't know where freaking Indiana, let's say they do have local, they support local business because the local reps are in, maybe, san Francisco, maybe that person clicks on the ad in San Francisco, they're in San Francisco, right, the person that comes out. So you are supporting local business. So I like that aspect of it and that actually, that resonates. That works well, because everyone wants to support local business at the end of the day, right, they don't want to deal with a person's a big ivory pillar or whatever it comes. So I gotta that's. One thing I've missed the boat on is that we're doing mainly we're doing meta, like 75 80 percent meta. The rest is google, youtube, right. So we gotta. We need to diversify because we're forming the same ponds as other people, man. So we're gonna definitely take advantage of that you should, we should.
Speaker 2:And I think one last tip on the lead gen side of things is the dynamic copywriting. You know the dynamic city name, the dynamic state name. It's a way to make that ad feel more locally relevant, especially when you're running home service lead gen. And then on the econ side of it, you know it's really this everyday consumer products. We're seeing everything from a push-up board right to the cleaning products for your home counter. It it's like some kind of spray. With it comes with a rag. You could buy two for 50 bucks or buy three and get another bottle free. And some of these subscription products are definitely hopping off there as well. But it's about like having this broad audience that wants to consume that product and resolving a pain point for, like this everyday consumer, specifically a mom, oh yeah listen, I tell you, my wife is here.
Speaker 1:My wife is here. My wife is the best man. We're just in fucking Milan, nice. I got my mother-in-law too. Man, great, they're with the kids right now. She's probably coming by later. But, bro, every day I come home, I got fucking 10 packages. I come home, I got the lady at the front desk we live in this condo in miami. Oh, you got, you got another. Like she said, we get more packs than everyone else, but she's on there, we got, we got kids. Man, you, you, the, the moms think about the house, right, and that it's just, it's just non-stop and do it. And I'm, I'm a great consumer. I go on instagram. I see this, I'll fucking buy this thing, like I don't know. I just we did. Impulsive man, you know it's crazy, like you.
Speaker 2:Yeah, no, you're in there we make the fucking world go round. So also on the e-com side is like about the creative type. There's images a little bit lower cost, because it shows in the in-article placement, so as users are reading articles on who's Break, they see that ad, they click that ad and ultimately they convert. But then there's also that immersive video placement as well, which is a little bit more cost but more engaging. There's horizontal video, which is also allowed in GIFs, and I see a lot of like in-practice type of creatives, like product demos, like quick one, two, three before after type of shots, and that finds some really great scale as well. And then list of pulls. Anytime you could create a list of pull that targets a certain demographic and solves a handful of their pain points. You're going to find success there and throw in a Ozempic offer where you get a 350 payout and things start to add up for you.
Speaker 1:Yeah, I love that you covered all those areas. I was going to ask you I know we talked about home service, that's more relevant to me, but we're about to hit. What are we in July I don't even know July something right? In a few months we have open enrollment. Medicare is coming up right up right. You got affordable care act stuff. There's been a lot of regulation of that. But are you, do you see people using your platform for that stuff, for the insurances for pay-per-call and how's that going? Absolutely.
Speaker 2:Yeah, yeah, like we were talking earlier, there's a lot of people that made a lot of money early on arbitrage in that room you didn't have that competition and we get a lot of that demand, but you know we're still room for more. Our audience is slightly older, slightly female, if it's perfect for this. My recommendation to any advertisers listening to this is about passing back conversion value to us. We optimize towards a $7 lead for you, but what is the actual value to you? Is this somebody that got a Medicare plan for five people? If so, pass that value to us so that we're not just optimizing for a lead, but optimizing for a lead that also spends a bunch of money and is worth $500 to you and not a $10 cost per acquisition.
Speaker 1:I'm glad you said that because and you just made me think of another question that's related to it but the Latino market, right, fucking huge. Um, I see we got ia fernando here. He lives in brazil, right, shout out brazil. I've been to columbia, econ. I'm a big fucking believer in the latino market. American market, latinos has every fucking where, right, and the latinos? What happens? You know spanish medicare, spanish ac, spanish fucking anything, spanish debt.
Speaker 1:The thing that happens with that you did that generating the lead is cheaper, they convert better. And what happens that no one talks about with the on the advertiser side, that when they sign up like suzanna ortiz, guess what they sign her up and she tells her family and they tell 10 other people and the, the affiliate, doesn't get credit for that shit, right? So that's essentially the same thing you're saying. Is that just be fucking transparent, you know, because the more we can optimize based on that stuff and yes, as long as you're, they're telling you this stuff career feedback you're going to help them grow, right, and I think that's one thing that maybe this I don't want to step on anyone's toes and shit, but like I feel like with a lot of these other platforms you don't have, unless you're spending something stupid. I heard you guys spent like something like eight figures a month to get the status. You don't have, that person that could help you figure out these things. I mean with you guys. You have that right. Am I right or wrong with that? That's correct.
Speaker 2:Yeah, I mean anybody that comes in through referrals or events or partnerships, like we hold their hand. For the first 30 days on the platform, they get a straight training on a Zoom call. It's powerful, it's impactful. That's what I've noticed is up 10, 15, 20,000 shortly thereafter. It's magic.
Speaker 1:Yeah, I love it. So what's? Let's talk numbers, rex. Numbers are sexy. Numbers are worth fucking sell. What's the? I mean, you don't have to say the biggest, but what's one of the best success stories? You or somebody maybe they were new to Newsbreak, let's give it a shot. And they, I don't know. I feel like a lot of the good success stories. They start slow, they crawl, walk and then they fucking explode. What's some sort of numbers you've seen some affiliates put. It could be Legion, it could be.
Speaker 2:Econ, whatever the fuck. You know, we're still so new. So, like my mind is drawn, it's always the young guys, man, Also very low key, right, the very low key guys. And um, he came on the platform and he had three products and scaled up to over $130,000 a day early November and I had never seen anything more than 75 K a day before that. You know, the all time highs are just continuously growing. I love it, man.
Speaker 1:That's what's inspiration. You know, the all-time highs are just continuously growing. I love it, man. That was inspiration. That's what we're here to learn about New ways to do it, and I'm going to definitely take advantage on the home services side, because I'm seeing right now, bro, it's fucking crazy. Again, going back to James's talk, him and I started running solar together in 2016. We started to make moves in 2017, 2018 thesis.
Speaker 1:I don't want to say we got lucky, but we were fortunate in that uh, you know, uh, president obama passed, uh, some legislation to give 30 tax credit, right? Uh, trump didn't, didn't fuck with it and biden went and extended it. So what happened? We, we call, uh, we had tailwinds. Is what happened, man? Uh, but what happened was, like every I would see man, every fucking month, facebook became more expensive. This thing became everything, became youtube more expensive.
Speaker 1:So when we first started doing it, everyone was making money, the advertisers making money. We had a nice margin, but every year it got more and more compressed, to the point where you could make maybe a 30 margin back then, and now you're lucky to make a fucking eight percent margin, right, and and you see that in home improvement as well like it keeps compressing and compressing. You got to be on the lookout for new platforms because you do have that ability to do that, and I think also it's not just because it's newer, but by having that one-on-one, by having that relationship value, we can pick up the phone and talk to somebody. I saw it firsthand yesterday. The guy's going to, and I do business with that guy too, so that's gonna fucking make me money too. So I'm and that's not home improvement, that's some other shit, man but I love that because I can't do that with with another platform.
Speaker 2:Man, I'm not big enough, you know, and it sucks no, that that's real and that's something that we try to lean into. Right. That early feedback with advertisers is I can't get a hold of my facebook graph. I don't know what's going on. It feels like a black fox. They updated some algorithm last week and less cbc's. You don't know what's going on. No cool. And you know I think that's a benefit of your. We're on Slack channels, telegram channels of all our advertisers. A whole team's in there we're jumping in, we're supporting the folks and, at the end of the day, we're not getting paid commission, depending on how much you spent.
Speaker 2:I set up this program in a way that the account management team was there literally just to help you and they're doing a good job and they're being real humans and building real relationships. We're going to get a nice bonus at the end of the year, but it's not a four-delete commission plan. I love that. It's not trying to pump you full of fake promises or anything else like that. It's a very real type of engagement and you know it goes back to, like that, 30-day onboarding. I'm not going to sit there and ask you to start running with us Like. You have the onboarding, you have the tools to success and now it's kind of up to you. You got to make that leap effect. There's all those guys in this room that are crushing it. They're spending big volume and the hope is that they understand the opportunity and they could find that success themselves.
Speaker 1:I love it. It sounds like everyone's incentivized and as a quarterly, I like that end of year in New York doing the dot-com bubble. You're all Wall Street, goldman Sachs, these guys. They give a year, a fat year bonus, a year end bonus. So you're going to be long-term rather than short-term. You're going to be long-term rather than short-term because quarterly you can do all this bullshit, but long-term, that one year makes a lot of sense.
Speaker 2:I like that. That just finds success. One quarter Like. We're trying to go public. In order to go public, we need to build a platform that takes the company from one billion valuation to a 10 billion valuation. And how do I do that? I have to expand into third-party markets. I need to build more demand and more supply. Bring those together through our Nova ad server that connects users and advertisers, and that's the magic recipe. That's what we're working on here today.
Speaker 1:I love it, man. So I got to talk. You said about going public We'll talk about that in a second but, being in San Francisco, you grew up in the Bay Area. I grew up in the Napa Valley, yeah, wine country, wow. So I want to talk about this because, you know, san Francisco is man, like everyone talks about it. I feel like man, I don't know. I feel like the people in the business world know about San Fran, right, silicon Valley, the Bay Area, but it the bay area, but it's been so instrumental to not just america but the world. Right, think about apple. You think about what, how, how does that give you guys an edge? I would imagine you got to have so much fucking brain power, right, it's got to give news break an edge over a lot of other. You agree or no?
Speaker 2:and let's just talk about that it's a proximity environment, right, it's. You know, you went to nyu, probably for a reason you want to be around the hustlers, the granders, right? You probably moved to austin recently as well. You want to be around the hustlers, the granders, right? You probably moved to Austin recently as well, and you want to be around that type of environment and we see that each and every day. But it's also about the knowledge, right? I was an early employee at Hoover. I worked there 2015 to 2020 and built zero to one projects. Well, you worked at Uber prior to this. Yeah, wow, that's fucking great man. You know, I joined Newsbreak and entered the ads world. I didn't do anything in ads at Ruber, but I built things zero to one, and so I think that's like that hunger and that appetite and know that I can fucking do it, we could do it. It doesn't take a genius, it doesn't take an MBA. It takes somebody who actually wants to make that initiative, to make that leap of faith and go zero to one.
Speaker 1:The last thing I was going to ask is about what is, what is Newsbreak's long-term goal? It sounds like you guys are I don't know why I use the word disrupting. I don't know if you're disrupting the industry, but you guys are creating. It's a change, and change is good. Right, you got to do new things to grow. What is the goal with Newsbreak? Where do you guys want to get to? A year from now, two years, five years? What's our long-term goal? You?
Speaker 2:know, I think if we were to sit down in a podcast a year from now at Affiliate Takeover Barcelona, my hope is that it's no longer Newsbreak. It's about our parent company. We're an engineering-led company. Newsbreak just happens to be our flagship app. Newsbreak just happened to be the ad platform that I built for the Newsbreak app. But we're building out new apps like Scoots, which has a million daily active users. It's like Worldstar-hop for 18, 35-year-old men. That's finding a lot of success and the ad platform powers through that. We're also expanding this ad platform, working, like I said, with top weather companies the number one Bible app in the US Like maybe they could white label the ad platform. They've never been able to sell performance ads before. Maybe it's you know, you know topweatherplatformadmanagercom, and that's ultimately where I'm trying to take. This is. The ad platform is kind of outgrowing the flagship app and use break. We'll pull it above. We'll continue to push it that way.
Speaker 2:We're building out the mediation unit. We're building out tools for publishers that they make more money. We know the pain points as publishers. We built this mediation and that's a big key for it. One other cool product that we're doing is also building out some automation for newsletters as well. So we send 50 million newsletters every single day. Yeah, I think we have the largest daily newsletter send over 10 million opens, 50 million subscribers and growing Um.
Speaker 2:And so we had to build a lot of technology around deliverability and automation. When are people going to open? When are people not going to open? And so, depending on that, you know, and building that confidence of ourselves, we're ready to start to market that third party. Same thing with that ad platform, same thing with the mediation that we built. And so it's come down to like feeling those pain points as a publisher, building those tools for ourselves internally and then expanding that externally. But, at the end of the day, engineering led company. We have this, this, you know, parent company above us. A lot of people call us news break today, but I think we're much more than that and we'll continue to expand on that I love that.
Speaker 1:I wanted to conclude that. I want to jump into something else, because I think this is big. Uh, you mentioned, uh the bible religious. Are you guys, you guys doing a lot with? Uh, you do any political stuff? Can you do political ads or?
Speaker 2:anything with the right-wing audience. No, you know, I manage our public facing emails. We get hate mail from the right, from the left, and we're very nonpartisan, right. At the end of the day, we do content recommendation. We know what type of content you're clicking. We try to serve you more of that type of content. You know, I think there's a certain demographic that spend a lot of time reading the news and are pretty angry and comments and whatnot, and so people may see that comment and then reach out to our support channels, but at the end of the day, it's content recommendation, right? Yeah, we have no preference. We're not trying to build a political agenda and because of that, if I were to take an ad dollars, it doesn't matter if it's a $2 Trump bill our users are going to think that we're now partisan. You're one, right? Yeah, that's the issue.
Speaker 1:That's our ability to no, no, and again, I just feel like you know it's. It's funny because we're living in such a this, this world we're in right now. It's become I don't know when this happened I don't know it was 10 years ago, 15 years ago but I feel like it's somewhere around there where, like, everything just flipped or like really fast, right, but as marketers, you can really take advantage of that, right, and you can really. There's certain demographics like, for example, like the right wing, they they tend to have more, uh, I think they. They like precious metals, right. They don't test out like a bitcoin. They have money saved. They're willing to throw like.
Speaker 1:I saw some guy I heard about bitcoin iras affiliate summit west in 2018 and I was all about it, man, and I didn't. I didn't get it. I didn't jump on that campaign and I'm pissed I didn't. But the point is that they're always, there's always something there where you could kind of marry it. You got to know your consumer at the end of the day, right? So I feel like you. You have access to both. It doesn't matter and you can recommend and you can make that work out. But I feel like you guys, you guys are sitting on some gold man and it it's working.
Speaker 2:Yeah, yeah, it's working All first-party data and world-class engineers, and I get the pleasure of just coming to these cool conferences and talking to great people like you, I feel lucky yeah, it's great.
Speaker 1:All right, guys, you heard it. Ryan Ludlow, general manager of Newsbreak. Guys, you know what we should take a trip to San.
Speaker 2:Come to the Napa Valley, we'll come to the Napa Valley, yeah, yeah yeah. We'll go wine tasting.
Speaker 1:We'll go wine tasting. We'll check out the office, give some behind-the-scenes kind of stuff. And, guys, man, we're going to be at ColumbiaCon 3. I'd love to have you guys there Going to be like 100 killer media buyers there that can take advantage of the news break. So Appreciate it, man. No, I appreciate it. Go, guys from Barcelona, woo.
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