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The LFG Show
The Art of Digital Advertising with Maxence Van Beneden from Blink Digital
heck out Blink Digital www.blinkdigital.io – redefining ad account management and campaign solutions worldwide. 🌍
🚀 From Meta-Funded AI to $6K Flights for Free?!
This episode with Maxence Van Beneden from Blink Digital is a masterclass in modern digital advertising. 💡
🔥 Here’s what you’ll learn:
How Blink Digital is more than just an ad account provider—it’s a full-blown campaign solution partner.
The launch of Hustle AI, powered by $500,000 in Meta funding, is designed to crush spending limits and stabilize ad accounts.
Maxence’s secret weapon: turning $12,500 in ad spend into a $6,000 first-class flight 🛫💎 (yep, that’s a 50% ROI from travel rewards, not cash-back).
Why Vigo Ads (BIGO) is the next global platform to watch.
The countries producing the world’s best media buyers and how adapting campaigns across regions can 10x your results.
🔥 Powered by Ringba, ringba.com, the #1 call tracking platform for pay-per-call marketers – and OfferVault, offervault.com – the go-to marketplace where affiliates and marketers find the hottest offers. Big love to both for supporting The LFG Show. 🙌
👉 Ready to level up your ad game? Hit that subscribe, drop a comment, and join the LFG family. Because in this business…
No Money, No Honey. 🍯💸
⏱️ Timestamps
0:00 – Introduction with Maxence Van Beneden from France
1:43 – Blink Digital and Hustle AI
4:01 – Financial Solutions and Travel Hacks
10:45 – Ad Account Challenges and Solutions
14:32 – Global Market Trends and Media Buying
18:27 – Final Thoughts and Upcoming Events
We are just in France. I got my man Max from France, we got Fakarat and I'm the French. We're going to do, we're going to spray right here in honor of Max. Good people Came to support at Columbia Con too. Listen, guys, snow good, look good, feel good.
Speaker 3:Oh, yes, sir, Let me smell that shit. Look good, smell good feel good.
Speaker 2:Nice, nice Monday, baby, let me smell that shit. Look good, smell good, filbert. Nice, nice Monday, david, you should all fight here. Let's, let's, let's. I had such a great time in France with my family. Great peaks, man, nice was amazing. Talk about next level money, that shit was insane. The amount of money that was there Blew my mind away. Yeah, okay, yeah, $500 million yacht right, what do you mean? It's a Google Sergey Brin's yacht and they have $45 million a year just to maintain the fucking thing. That's insane. And then we see that. And then I see a house $700 million house that some Lebanese bankers own. I didn't even know that $700 million houses existed. I thought the most expensive was this $250 million shit over here.
Speaker 3:I'm telling you, is it? There's $250 million shit over here. I'm telling you, there's this thing. Is it that, sergeant Cafferra? Oh, yes, that's where I was. Yeah, yeah, yeah, crazy. I used to work as a waiter back before this advertising stack and I went to this villa from a fucking rich Russian guy. He made his birthday there. Wow, he fucking got seen in a private concert coming to his villa. Damn, that was in Fajan Kafra. It was crazy, man.
Speaker 2:This happened to a lot there. Oh yeah, by the way, I love it when Max curses Yo, when you curse in that French accent man, that's fucking, that's unique. That's really good. We didn't do a proper introduction. We got Max from Blink Digital doing big fucking things. These guys are the back end. They're great people. They're very knowledgeable. They're helping you with your ad accounts. They're helping you with the financing. They got a SaaS product man. You guys are doing so much stuff. I don't even know where to begin. Where should we begin, man? Like, what are you most excited about?
Speaker 3:So basically we've been in this space, for I started with it's a funny story actually we started in Vegas with Affiliate Summit West and just realized that there was big money to be taken in the US. So we just started there and, yeah, my partner, ricky, always wanted to be positioned not only as an ad account provider company. So we've always been trying to bring value on the markets and that's what we've been doing since a couple of months now. So what we're doing, we've launched this new app called Hustle AI, which has been funded by Meta. They funded like half a million into the solution, so we have pretty good features. We've been trying to understand what are the actual needs from the people using our solution and how we can make their life actually easier Easier to use the ads, easier to optimize, easier to have better performance and all of that. So this is what we've been working on, and then we just launched the app yesterday, actually to that Everyone, that's you, kieran, okay, yeah, I wish I could Thank you for inviting me.
Speaker 2:I had a dinner. We took on a client to uh spark steakhouse. That's where john gadi killed the paul castellano, become the mob boss he took over. Oh yeah, man, we gotta take it. We're not gonna take some of you now, we're gonna. We're not gonna go some regular restaurant, we're gonna go some fucking historic. So by history, man, history lessons, yes. So, guys, what I like about what you guys do at blink digital is that you really really want to help your customers. I've seen that firsthand. You from from the time you get onboarded to whatever you guys put them in the telegram chat, you got your whole team. You're very responsive too.
Speaker 3:Sure, it's on notice. Yeah, trying to do that. We know that the responsibility is really important because when we're running heads every made cons. When something happens, you want the you know the service provider to be super fast because you're losing money every time you're in ad or not running. So we understand that we are trying to be positioned on 24-7 support because we work a lot with US, but we work also in Dubai, in Asia, in Europe, everywhere. So we have a good support for that. That means it.
Speaker 2:And let's talk about the—we're doing a lot of financial solutions too right. I see cash back all that Because I know there's a lot of different products for that. Yeah, what's the difference between your product and the other products out there? What's the advantage?
Speaker 3:Well, what I would say is I've always been in the position where main product is, and will always be, the ad account. But what I'm trying to do is trying to understand how I can actually optimize all the side aspects of the business, because when you run the ads, it's not about only running the ads, it's about how do you finance the ads, how do you pay the ads and all the banking structure behind all the structure that you want if you want to incorporate a company and so on. So, yeah, I've been trying to find different partners just to kind of optimize different aspects of all the business. I'm working a lot with Flash, which I've been sponsoring in the Colombian country. They're doing an amazing job. They have the best cards you can get and that's changed my life in the way that I work. So I won't make these services and this solution available to anyone in this industry because I feel that's not the best option they have. So I'm just trying to connect all of these people to the super layers that I'm working with, that I've been testing and I know have really good value to bring on the market.
Speaker 3:And you know, as you know, I'm French, so I'm just trying to also be positioned as look, I'm French, I'm not a US citizen, but I can give you access to all this banking system which exists and which is the best you can get from all around the world, but it goes through different stuff. It goes through all the credit card system that you guys are having, which is not part of the culture we have in Europe. I've never been working with any kind of credit card in my life and I just came to the US and I see all these guys using their Amex, using all these kind of cards, so I'm trying to understand what's behind that, what's the system that you guys are using. And yeah, I just got my MX Gold recently, so now I got the points, I got the credits, so I understand how you guys can fucking fly business all the time, right.
Speaker 2:Bro, that's such a hack it is. It's so funny because before I knew about that, I see these these guys flying with their families and first class and business class. I'm like jesus, stay, how much money you spent on that. You know I. I went uh john and castor alex chavez to help me out. I went to uh dubai to affiliate world first class. This was a twenty one thousand dollar seat. Yeah, we did it for 225 000 points and I think it was like a thousand dollars. Okay, I mean, geez, think about that. I'm taking a shower 35,000 feet over the Atlantic Ocean. I mean it was freaking crazy man. But that's the power of leverage, right? I mean you might as well you spend the money and take advantage. And why spend 21 grand? Whatever, take advantage.
Speaker 3:I just realized that the value you have with MX is actually insane. I like to take this example because I'm planning to go in Hong Kong in October, because I have some business, because I do also business with Hong Kong and processing and stock, and I was just looking at this website. It's. This website is called SIDSiro.
Speaker 3:It helps you to find the right flights with the good points and so on, and basically, this first class ticket from Dubai to Hong Kong, which is going to cost me 50,000 points Wow, which is basically if you have the Amex Gold and the four coins per dollar you spend, it means I just need to spend 12,000.5K 12,000.5k spend to get the value of a 6000 ticket, yeah. So if you check on that, the value the cashback you have is like 50%, yeah, and you don't get that anywhere else. 2.3 is the best you can get with Slash, and if you know how to play with the game, with the points and everything, you can leverage up to 50%, which I find incredible, and up to 50%, which I find incredible, and I'm running heads, we're running heads, we use the calls, we run the heads. So I'm like, okay, we have to do something with that.
Speaker 2:Yeah, I love it, man. I mean it's all about leverage. Leverage your points, take advantage of it. And again, you guys always look at providing solutions for your clients. You realize they grow, you grow down to. So when we were at Columbia Con in when was that? In January, and Ricky spoke, he spoke about Facebook, right and that and all the challenges going on there, and when he talked about, I think it all came true. I've seen a lot of people having challenges with that. I mean you guys still seeing that or people navigating it. What's been the biggest challenges the clients have would be better.
Speaker 3:Well, there were different aspects and different kind of solutions we provide, but I would say the solution we have is definitely here to kind of bring the shortcut you want to get, just using an ad account, which is really just gap, because when you're starting, you're running your head with your personal accounts. You have limits on the amount you can spend. I don't know if you've been through that with like 50 bucks and you go to 100, then you go to and that's the first thing. Then the stability of the ad account is also a pen in the house on most of the people Complaints is a big issue.
Speaker 3:So, yeah, why our account is so good? You can come and say, okay, max, I only spent 10,000 from day one, which may be not the to be optimized, but you don't have all these limits that are stopping you from scaling. And I think when you know your products, you know what your winning credits are and so on, you just don't want to go to all these learning kills. You're just going to scale quick and fast and this is what we're doing with our solution. So, yeah, it's definitely something that has been helping a lot of people to scale their offers, not to have to fight with all these hassles of compliance. My spending limits is a bitch it's. You know it's like a frustrating thing. You have any examples?
Speaker 2:of any clients that started, came on board with Blink Digital and maybe they were spending or they're like I don't know $500, $1,000 a day, and you guys scaled the shit out of them Like what kind of spends are you seeing on there? Like $1,000 a day? And you guys skilled the shit out of them like what, what?
Speaker 3:kind of spends are you seeing on there, like, give me some stories, of course. Well, I can tell you the story and the reason why we actually started in the US. It was back in ESW in Vegas. We met this guy and I want to send him again. I had a drink with him yesterday. His name is Kirby and he came to us us in the booth and was like okay, guys, I want to spend some money, but this Meta doesn't have to spend. It wasn't HCA back in the day. So we just listened to him. He just told us about the story.
Speaker 3:The issue was facing it was already to compliance. So we went to Meta because we have a connection direct in Meta which is really valuable, because Meta doesn't give access to directable. So we went to Meta and we just show them and say, okay, look, this guy is ready to spend with us. This is the offer he has. This is the compliance issue he's facing. What can we do? So we just started to talk with them and find out like there was a solution for that. So we'll get back to him and like, okay, I said we'll find a way for you. Can you want to start? He's like okay, I'm going to wire like 20,000.
Speaker 3:And first it was kind of shocking because you know, first top up 20,000, that's not happening in Europe, only in the US you can get that. This guy spent 20,000. The hat's going through, he's scaling. Another top up 100K, another top up 500K. He went to fucking a million top up with us and he was spending like 100, 150k a day on SEA. It was probably like two or three years ago now, but that's how we realized that, okay, we need to go to the US. Right, we are only on the French market before. I'm French, so we started in France, mainly e-com. Then we started to grow. Meet people. Adacon was performing really good. So obviously it's a word of mouth business. When something is working, you just talk to your friend and you say you should use Bing. They're doing good. So that's how we just scale and always this way?
Speaker 2:Yeah, I love it, and I know we talked about MetaRare. Meta is the platform everyone's using prefer. Are you seeing people have success on other platforms that are growing?
Speaker 3:Yes, we're seeing now a good performer on the platform. It's called Vigo. Vigo Ads is actually doing pretty good. How do you spell that? Vigo B-I-G-O? Okay, yeah, it's a Chinese platform and it's really interesting because they're coming from nowhere. They're starting to kind of be on the market. They have some cash back, so they're already, you know, aggressive on the offer, but the performance is really good. So big old ads is something I would definitely recommend. If you're wanting something which is already scaling but you want to kind of give us advice, your gents Sagan will wait before us. You can use US offers on that. Yeah, of course. Oh, wow, it's kind of alive people looking alive or stuff like that, and we've seen good performance on different verticals and paper call and legion and so on. So, yeah, something to try out this big hole and yeah, so the basics like Google TikTok, but TikTok is really unstable. You don't really manage to scale that much. And yeah, that's basically the platform we're just in. That's amazing.
Speaker 2:What are you guys excited for at ASC? What's your goal here at the show?
Speaker 3:Well, my goal is always to meet my friends, the people I meet every time when I come to conferences, meet new people. Obviously, and that's what I was saying to Ricky before I just like this kind of event because it just brings all these you know good people at the same place and you just meet someone. And I always try to find the guys that make the event worse for us, because it's obviously a pass. We have a booth, we have the people, the flight I flew all the way from France and so on, but every event I've been so far there's always one guy. That's kind of changing, you know, the performance of the events and that's what I like. I love it, yeah.
Speaker 2:And you travel a lot. You go to national shows, you're domestic, you go everywhere. Right, I try to. That's my job there, yeah, and you feel like that helps you stay ahead of the curve. You get to see what's trending, what the next hot vertical is, and so forth right.
Speaker 3:Of course we're in the market. We're changing a lot. We used to have massive spend on ASE. Now it's dropped a lot. Medicare is going to come back, probably in October. It's still spending and all. But yeah, you came to talk with these people. They tell us about what they're doing. We also have a chance to kind of have access on what's actually scaling because we are an Alagam provider, so we see who's the one who's scaling compared to the other one, so we kind of have a vision of what the vertical with our actually scaling at the moment. But yeah, it's all about, yeah, meeting the people, understanding new regulation, new, you know, new things coming. I feel now, now final expense is just crushing for a lot of people, but feels like it's already too late to get into it, right?
Speaker 2:I feel the same way. Yeah, I feel like Spanish final expense has a lot of potential for people that know how to do that. It's not easy on the crack, but he can crack that pretty good. I think so Any other international. What do you see going on international in terms of offers? Because you guys see everything. I know we're talking about the US market, but what's working well internationally?
Speaker 3:I mean, e-commerce would always be a good vertical. You can sell the world. Europe is a big market. France, germany, uk is definitely a big market. But, honestly, the US is where you want to scale, because what you would scale in Europe, you would scale Tenex in Iran, and this is the reality of the markets. This is where all the money is, but we don't want to leave any money on the side. We don't want to leave any customers also just because they are focusing in Europe and we have a lot of people who are only spending in Europe. So that always tells us the thing. Why don't you just try to do what you're doing in the US?
Speaker 3:And it's not that easy, to be honest, because you know when you do that, you have to understand the culture of the country you are actually running the ad. The people you are targeting are not the same. So the angle of the ads, everything is a bit different. And even for me, it took me some time to kind of understand all this model. I was studying here before what's the credit score? What's, you know, aca, what's Medicare? It's not something I'm, you know, I'm getting with in France and in Dubai now. So, yeah, it takes a bit of time.
Speaker 3:But yeah, if time. But, um, yeah, if you can, if you can try and that's also the beauty of the business you can scale in the us from anywhere. Yeah, that's, you know, that's. That's just like, uh, super easy, just launch a store now with the eye, it doesn't take up much time. Maybe what's working in europe will work in the us and you can find something like that. I know a lot of people are actually doing europe to us or us europe, and they're trying to, you know, find the winning product from there and it's doing good. What do you?
Speaker 2:think who got the best media buyers? Which country got the best media buyers? That's interesting.
Speaker 3:If Ricky was there we'd tell you India because he loves India so much. I've seen really good media buyers from the East countries. Like we have some friends from Ukraine, they have a team of media buyers that are actually doing pretty good. Us also have good people, so I don't see we can say that there is a specific countries, there is big players, and then you know good skills in any country.
Speaker 2:I felt yeah, I've had a lot of success in Eastern Europe.
Speaker 3:Yeah.
Speaker 2:You're right, there's pockets, it's anywhere. But yeah, you're right, there's pockets, it's anywhere. But I feel like for some reason they just see things a little bit different and they kind of get the algorithm better. India too. India's got a phenomenal media buyer. It's all industry. We're really tapped in. Of course we're coming down to India. The people, they sleep on it. They don't realize the opportunity here.
Speaker 3:Everything is very true. Indians are hard workers, they are smart, they have a good education. I mean, I like the cultures, I like the people. I've been working with Ricky for five years now and we're more than just business partners. We became friends. He's part of my family, he knows my kids, he's coming to my house, so it's humanly. It's a really good population. I've been to India. I've been welcomed like a prince in the yard. It was amazing. That's going to hurt. Yeah, I got gift flowers. I'm telling you. It's like why do you give me flowers? I'm a man but I don't know. It's just culture. It's different.
Speaker 2:That's awesome. Give a man flowers. Man, fuck it. Yeah, you've been to an Indian wedding. I've been Rather insane, like three, four days, right. No, yeah, I want to get one.
Speaker 3:I want to get one. I'm waiting for my friend to get a wedding. We have actually one of our employees and my friend, oday, is going to get married shortly, so we can leave that.
Speaker 2:Good stuff, yeah, listen, columbia Con 3. These guys are spasming part two, let's see them at part three. Good time, these guys know what they're doing. Guys, success leaves clues. They, freaking, are very professional Guys. Let's fucking go Subscribe like If you got a French cousin, french family, tell them to subscribe, represent man, get it in. Here we go Subscribe like Drop some wee-wees. More than more, more than that, the mores for the ss get ready to level your shit up with the lfg show.
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