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The LFG Show
Overcoming The Winter Months In The Roofing Business ft. Cody Clinger | Roofsinabox.com 💥
Ready for a REAL blueprint to turn a trade into a thriving company? 🏗️💰
This episode is for the grinders, builders, and operators who want ownership, leverage, and long-term wealth — not just another job.
On this episode of The LFG Show, we sit down with Cody Clinger, founder of CCX Roofing, to unpack how a high-school grad turned roofing into a multi-million-dollar business with discipline, clean execution, and a long-game mindset.
No fluff.
No fake motivation.
Just real systems, real standards, and street-level tactics that make roofing one of the fastest paths to six-figure income and real business ownership.
We start from the beginning 👇
Skipping the degree 🎓❌
Mastering a trade 🛠️
Selling the first roofs during a hail-storm surge 🌪️
And building a reputation that prints referrals in small markets
Cody breaks down why the basics matter:
Clean jobsites
Clear expectations
On-time work
Those three things alone turn customers into a referral engine that compounds over time 📈
When winter hits ❄️, CCX doesn’t slow down or panic.
They shift into full-exterior mode with **siding and gutters**, staying focused enough to be referable while diversifying revenue to survive snowbound weeks.
A BIG part of thriving through winter — and scaling profitably — has been leveraging roofsinabox.com 🏠📦
Cody and his team use Roofs In A Box to outsource top-tier talent, streamline operations, and save up to 70% on operational costs. That cost efficiency has helped CCX stay lean, profitable, and aggressive even during slower months.
Scaling wasn’t easy 😤
We get real about:
The jump from $420K ➡️ $1.6M ➡️ $2.7M ➡️ $10M+
Pricing mistakes
Cash-flow scares
Backlogs
Culture shifts
Why hiring adults matters
Why training DAILY changes everything
We also dig into:
Accurate estimating 📐
Project management that actually works
Schedule discipline when weather windows are tight
Why paying people WELL is a growth strategy, not an expense
How to vet coaches and masterminds the right way
And how to use virtual staffing without losing control of your business
If you’re curious about roofing sales, trade ownership, service businesses, or building something boring, durable, and highly profitable — this episode delivers the blueprint.
Think in decades ⏳
Plan with pro formas 📊
Execute the basics flawlessly 🏆
Now let’s give our sponsors their flowers 👇👇
Ringba 📞
Ringba is the gold standard in call tracking, call routing, and performance analytics for call-driven businesses. From lead gen to home services to enterprise-level operations, Ringba’s platform has helped businesses generate and manage billions of dollars in revenue. If your business relies on phone calls, Ringba is the infrastructure that turns conversations into cash.
NewsBreak 🦊
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If you’re interested in hearing from heavy hitters, learning new ways to make income online, and seeing how real operators are building businesses that last —
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Drop a comment with your biggest takeaway or the trade you’d go all-in on next 👇🔥
No Money. No Honey.
Let’s Freakin’ Go 🚀🐻🍯
Lootbreak is the faster going Walker News app in the United States, with over 50 million monthly to 16 million daily users checking in throughout the day. And you sign up to lose break teen weeks out of fight block servers to get you on boarded and making money right away. Up to$5,000 in matching ad credits, quick account approvals, and dedicated account management to help you find early success. To learn more and sign up, check out the link in the description below. Don't waste time. Sign up now and let's fucking go. Guys, another good episode on the way on the LFG show. Listen, LFG show isn't just about internet marketing, it's about making money in different ways, whether it's online, whether it's traditional. And we're talking about roofing right now. And I'm ver I'm super excited. I've talked about this before. You know, we're we're in an economy right now where it's almost two economies going on, right? You got the the the wealthy getting wealthier than ever, then you got the you know working class blue-collar people that they're they're having a hard time right now. And what I love about the home improvement and roofing side is that it's one of those industries where, man, if you got the, and you correct me if I'm wrong, Cody, but it's one of those industries where if you got the gumption, you got the persistence and the know-how, and you're willing to hustle, you can make a good living, whether you own a company or whether you work for a company that's moving the right direction. So I'm excited to have you on the show. We're with Cody Klinger, he is the owner founder of CCX Roofing. They're rapidly growing. I'm really pumped out to have you on the show. And he's an Eagles fan. Go, birds. Go birds. What did you think about what I said? I know I started this off a little bit different, but uh, you know, we're we're in a really crazy time right now. You know, stock markets hitting all-time highs, crypto's all really high, and I and I feel like you hear uh, I mean, you look at that, you think the economy's doing good, but you know, most people are struggling out there. And I feel like one of those bashs of hope where people can get a high-paying job or they can start a business where they can do really well. And don't get me, nothing's easy, but groofing's one of those. I mean, you agree with that? What's your whole feedback and everything I just said?
SPEAKER_00:I can probably speak for almost all of us when I say that if you know, back when we were in school, your parents told you go to college, you'll get a you know, finish your degree, graduate, and then you'll make money, right?
SPEAKER_01:Yeah, 100%. That was the the blueprint. That was the mantra, right?
SPEAKER_00:Yeah. I mean, I'm a high school graduate, so that wasn't my mantra. So my my advice would be, you know, go learn a trade, become really freaking good at it, be the best in your trade, and work really hard. I I I really think that that you know you you'll be rewarded if you if you work hard. You you you can pretty much do anything out there. There's so many different ways to make money. There really, really are. But I I see a lot of people wanting to make money, but then they just don't act on things. They'll like sit there and read the books, they'll sit there and learn all they can about it, they'll but then they're sitting there, they're not, they're not actively doing it, you know. And when I started my roofing company, um, I actually I went to my mom and I was like, Hey mom, I'm gonna start my roofing company. And she she was like, Are you sure you want to do that? Do you know what I'm saying? Well, how long ago was this? How long was it by the way? Eight years ago. Okay. Eight years ago. I talked to her and I was like, I was like, Yeah, I'm gonna start a roofing company. She's like, she's like, Have you ever roofed a house? I was like, not personally. I've contracted jobs to roof houses and stuff, and she goes, Man, I wish you luck. And I'm like, here we go, you know. So just takes grit, Dave. Just takes grit. You gotta you gotta dig in, you gotta get it done, you gotta work.
SPEAKER_01:So, what made you decide roofing? Like, we're worried in your life. I mean, obviously, you said you graduated high school, right? So you didn't you didn't go to college, right? So what did you what was that moment like I gotta do something?
SPEAKER_00:A little history about me. I I I went to high school course, then after high school, sold, I sold insulation on rebate for a company for a while and did okay for that. Um, I've always had a a gift in sales. And then after that, served a mission for my church, and then after that came back and worked for a restoration company for five years and ran and ran restoration. So work on insurance work, um, anything from small drywall patches to full commercial construction in that five-year period. So large, large uh workload and uh some unfinished promises, just things didn't really pan out with that company. And I was just like, you know, I know how to do all this stuff. Uh a hail storm hit a nearby town where we live in uh in 2018, and I just started seeing these claims come in and they were rapidly coming in. And uh, so I was like, you know what, we're just we're gonna do this, you know. So we started one or two roofs here and there, uh, got those under our belt, had to start running a crew. Um, was familiar with running a crew. I've done construction since I was like 13. So it it's always been easy for for me, but but just a lot of grit. That first year, I mean I was roofing, I was roofing on the roof for four four years, like physically on the roof, and then um, you know, grew from there and had to get out of the roof and in an office.
SPEAKER_01:So and this is Idaho, correct? Or where was it? Yeah, southeast Idaho, southeast Idaho, North Utah. Yeah, and the weather conditions obviously, I mean, probably I don't know. I I my understand I'm I'm not I know roofing from selling leads, you know, but I know that when it's under 40, you can't on 40 degrees, you can't install the roof, right? Is that correct?
SPEAKER_00:That's yeah, it's a green area in the industry for sure. Um in Idaho, we we roof all year long, all winter. And so sometimes there's days where we're roofing when it's colder than 40. My manufacturers probably wouldn't want me to say that, but it's just true. Gotta get the job done. So, I mean, there's tricks that we do, and and uh you gotta turn the pressure down on the gun, make sure that things are you know installed properly. We don't have less quality just because it's winter. I mean, you can't you can't uh sacrifice quality ever. So I think that's actually been a massive proponent of our success is that we we just refuse to do bad work. You gotta do good work.
SPEAKER_01:You get you get the job done better. So let's let's talk about this. So I obviously I have uh a company called Home Direct Marketing. We work with some of the biggest home improvement companies in the nation, some big roofing companies that are doing um some pretty big numbers. And one of their they they drop budgets uh starting like around Thanksgiving time through December, and then January comes up a little bit, but then it picks up in in February, right? So their whole thing is that and I think because they're they're dealing uh a good chunk of their business is like the northeast, those areas. So uh I and from Ed, my partner lead gen business, who also you know he's he's he's in roofing as well. He says that um you the the big issue obviously there do you have your peak season, right? But during those those off seasons, and I don't know, sounds like you guys just keep going, but uh obviously what I'm trying to say is that with any business, you gotta look at your cost, right? You gotta look at your cost, and it's not what you make top lines, what what do you keep? So with the the the this probably will resonate with a lot of roofers out there with us hitting November, December, January, February, these winter months where production tends to go down. What how have you been able to to survive and what are your your tricks to keep things going?
SPEAKER_00:So we in our second year of doing business, we we realized that yeah, you're you're definitely right, Dave, that I mean, when the temperatures start dropping, it's it's incredibly difficult to continue to roof. I mean, and and some days it's absolutely impossible to roof. It's you got two feet of snow on the ground, you're not gonna, you know, you're not gonna uh keep roofing in in in two feet of snow. It's just not prudent. So it does sometimes halt the work. And when we noticed that it halted the work, we had to add different profit centers to my company. And so we are a full exterior contractor. We do roofing, siding, and gutters, and we do brick, brock, stone, stucco. Anyway, there we're diversified in that regard so that in the in those winter months where we can't actually do any roofing, that that we are still pulling in revenue from the other profit centers that exist in the company. I think a lot of it has to do with repeat customer service customers, um, making sure that you can uh making sure that you can groom relationships with uh with appropriate customers that have repeat service. So like restoration companies, property management companies, just various different repeat services. Uh that's helped us a ton.
SPEAKER_01:Yeah, so you squeeze more juice. And it makes sense. I was with uh I was talking to someone earlier, you know. I've I one read one way that we we started a company back in 2016 that's solar direct marketing. We were one of the top lead generators for solar companies. And one thing that I noticed in solar, I think which was a problem, and I maybe there's less of it on your side uh of the pond, is that it was like almost like one and done. It was almost just a sales or it's trying to get panels installed in people's homes. And the problem was that there really wasn't much customer service or thought afterwards, after we installed the panels, what's gonna happen? How do we keep these customers happy? And they just move on to the next one, to the next one. And as a result, high high cancel rates, 30, 50% cancel rates, right? And a lot of these companies, yeah, they already paid out their sales reps. The sales rep may have quit and they already they never got paid on the full thing, or someone can't like disaster, right? So I always thought, yeah, I always thought that the once you're in with a homeowner, right? There's a lot of trust. Homeowners spend hundreds of thousands on their homes in the lifetime of being in a home. So once you're in there, you're once someone says yes to one thing, you can get them to say yes to two, three, four, five, ten things, as long as something adds value, right? So I always thought that that's one thing that uh most solar companies, I mean 95% missed, right? So it sounds like you're you have other ancillary products or services that you're offering to homeowners to not only just help you doing those down peers, but at the end of to provide value and help the company keep growing.
SPEAKER_00:Yeah, absolutely. A lot of our work does come from past customers. We might have done their roof last year and then needed their siding done this year. Um, and the same with like gut gutters and gutter cleaning and you know, leaf filters and things like that that that you know just add to that, add to that that gross revenue and and then ultimately to the bottom line. So yeah. Yeah, it definitely helps to have other things to be able to offer rather than just one service. That that said though, you have to tow a very specific line. If you if you profess to do everything, then you're non-referrable. Does that make sense? Like, oh, that's that's that contractor over there, he'll do anything for money. Yeah. So anyone in this like we live in a small town, and when you when you look at that from that perspective, you got you know your neighbors that own a brick company or whatever, they or you got a stucco guy that's like, well, I'm not gonna refer that company because they do stucco. We ultimately, in their mind, we become competitors, but uh we don't we just don't look at it that way. Um but but definitely uh not necessarily everything, but specifically a niche. So in our particular instance, it's it's roofing, siding, and gutters. And so that's that's been incredibly helpful for us to float those winters, make it you know, make it through some of those harder months, and uh and then just be ready, you know. Your scheduling has to be on point. If if you get a week of really good weather and you're not ready to and you're not ready to capitalize on that week of really good weather, then you just lost an entire week of profitability. Like you can't you can't accept that. That's it's not it's not a profitable company if you can't strike when the iron's hot. So yeah.
SPEAKER_01:So how do you position yourself for that? Because I'm sure maybe that's a lesson you learn from missing out, right, on some of those opportunities. So I and again, I don't know how it is where you're at, but I feel like this um and maybe comes down to training and and hiring properly, but uh it sounds like it feels like we're in a in a society where uh people are flakier than ever, right? So you gotta rely on on the team being there. So how do you how do you you know work with that?
SPEAKER_00:There are basically three things that a client will hate or love you for, and it is number one, timely execution, number two, cleanliness, and number three, the expectations being met, right? We just got back from a training in Baltimore. Um we uh we we train every day in this company. Um, it's really important. We keep stats of of our growth. We keep and and those growth and or those stats are are centered around um executing client expectations properly. And so what's interesting is when you focus there, you you don't have to worry about what you're gonna sleep. You know, if you if you're gonna wake up to money tomorrow, you're not gonna you're not gonna worry because if you're executing appropriate expectations with your clients and if if they're happy, you'll just have repeat service. You just will. Word gets out and it gets out fast. You know, it it might seem like a long time. Five years down the road might seem like a long time, but it grows quickly. But you have to you have to build those good relationships. You can't just be like, oh, f that client, they suck. You know, that's just not how you you have to be, you have to be every single client's gotta be all in run every single time. So that is that is a really good question, Dave. I mean, we could we could spend some serious time talking about how, you know, how do you how do you make sure that you strike when the iron's hot? I mean, um, we're not saying that CCX is perfect in striking when the iron's hot, but we definitely do really well in our scheduling aspect and making sure the communication to clients is met, making sure that uh our expectations that are in our scope of works are met, as well as our time frames are met appropriately. Those are those are the three key indicating aspects of what we focus on to make sure our clients are happy.
SPEAKER_01:I I could imagine being in a small town, right, and growing your business, a small town, it cuts both ways. When things are good, words are going to travel fast, but things are bad, it's gonna travel faster, right? So I I I I like that you mentioned uh cleanliness. I didn't even think about that, but that that's true. I think it sounds like you guys have a good attention to detail. And yeah, I mean, I could tell you if if someone came to our home and my and I mean, I probably wouldn't know as much my wife, but that would piss my wife off, right? Like, what the hell, man? They live in any, yeah. And I ran a call center in South Carolina. We did uh we had contracts with utility companies around the nation, um, all sorts of different gas, water, electric. And uh we had a campaign in in in Cleveland, and the reps had to wear booties before they went into the the the installers had to wear booties before they went in their home to to change out the water meter, usually in the basement. And um now I didn't I didn't understand like in a good day where you but it's true, like don't even leave any marks on there, like whatever your reputation those little details go a long way, right? Don't don't do it be bulletproof, right? So I'm you they remind me of that because that's one way we want contracts that we had these checklist checkpoints, which I imagine you do as well, it sounds like and you have to stick with those checklists, and that helps you beat out the competition and word travel better.
SPEAKER_00:When you're a small company, it's easier to control, right? You're you're the guy, it's you on the roof. So you can your client communication is perfect. You're you know, your your execution of cleanliness can be perfect and things like that. So when you start small, like at the very beginning of starting, yeah, execute it perfectly. Try to be as disciplined as you can. As you grow, only only add people to the team that actually follow those core tenets of your company. So CCX has core values and core then and there's there's a few of them. But um the first three that we started with were quality, forward thinking, and growth. Those were the first three that we started with. And uh and we'll die on that on those tenants. I mean that's that's what you'll bleed on, you know, you'll you'll lose money on those three tenants if that's that's what we've agreed on. You know, we we will agree to lose money on quality, growth, and forward thinking. And uh there are others, there's accountability and and uh accountability and integrity, and then CCX actually stands for committed consistent excellence. I also don't babysit my people, you know, we're adults at the end of the day. If if they're gonna get their job done right, then they're gonna get paid for it. If they're not, they're gonna go find another place to work. So there's a lot to that. Lots of it is just training. Lots of it is just training. And you can't you can't jump over also just you know, people want to be treated kindly, they want to be treated w white right. And I bel I believe in being free with all of your substance and your gain. If you're free with them, with your substance and your game, they will give you back more. And uh and when you do that, you'll you just find so much amazing loyalty. And so we're we're like, for instance, my my uh my estimator, like his nickname is Tom Brady. Like that guy will take his jersey off his back to make it so that someone else in this team grows. And that's that's what we try to find when we go to interview people. We're looking for people with that with that team spirit, that that drive to grow. Quality is a big proponent in their life and and they're forward thinker and and those things. So I don't know, there's a lot more to that, but those are some really, really, really important things. And a lot of it has to do with the people and how you treat them. And they will then in turn treat your clients with that same with that same respect.
SPEAKER_01:I love it. One of the things we say on the show, and I I profess all the time is that success leaves clues. And we're talking earlier about I mean it sounds like there's a gold rush, right, in in home improvement right now, and different subcategories, roofing, uh, HVAC, pest control, some subcategories, siding as well. But it's not as simple as just saying, hey, I'm gonna start a roofing company one day, or you know, you go work somewhere. There's so many other parts or the equation that people don't talk about. So I love this idea. You have your core values, and the the trading is I think one of the key tenants of why you guys have been successful and laying out those expectations, right? Clear and proper expectations. Um what what percentage of of what do you I mean it's hard to say, but you have to estimate what percentage of of roofing companies you think are ha have that those kind of that kind of blueprint that you have out there?
SPEAKER_00:Oh, I think that I actually read a stat recently and I think it's less than five, you're gonna receive exactly back what you what your expectations are for your people. So uh I was told that if you expect, if you have low expectations for people, then then that's what you're gonna get back from them. If you have high expectations for people, you're gonna receive that back from them. So I think there's a lot of there's a lot of trademark that they're like, well, either they don't believe that there's a better person out there to find a job, or they or they just think that they're good enough in that position, so they're just complacent and leave them there. But then that just re that just leads to complacent results. Right? If you if you want quality, high quality results, pay people enough to do a job right, number one, and that's incredibly important. And number two, always be finding that high quality, you know, high caliber individual. And and what's interesting is in my trade, I mean, I'm a roofer, like they're there, it's a very blue-collar trade. So when I when I interview people and they they see me go through this enormous interview process, and they're like, dude, I'm interviewing for a roofing company. I'm like, yeah, this isn't your chuck in a truck roofing company, man. We just don't do things like a chuck in a truck operation, it just doesn't work like that. So you know, you can weed through them pretty quick. You're gonna find you're gonna find the wheat through the tears. It's pretty simple. You just you can't you can't be complacent with mediocrity. You know, if you want, if you want amazing results, if you want growth, if you want quality, if you want to be continuously um wowing your clients and things like that, you can't be content with mediocrity.
SPEAKER_01:That's great. I'm glad that you said that. Those are uh sometimes uh underlooked or underthought, and people maybe don't think about those kind of things enough. And what I was gonna ask you, too, related to this, is that there's a lot of private equity money, money flowing into home improvement, roofing particular. A lot of people that start off just, you know, like you, maybe by themselves, right? And then they grew into dozens or hundreds of employees or people on their team getting bought out for big multiples, right? But it's there's certain elements of that, right? And that that that get you there. It's not as simple as say I'm gonna start a roofing company and then boom, it happens. So like when was the turning point for you where you realized, because it sounds like you have processes in place and all these other things, like what made you like what was a year one, year two, year three, and what led to you realizing I need to, if I'm gonna grow, I feel I assume there was a pain point or something, right? Where like maybe you're maybe you're just buying something like yeah, let's let's talk about it. I feel like that's what people need to hear again from from here to there.
SPEAKER_00:First year we did$420,000 in sales first year, and it was labor only, labor only. So we realized our first Frucks that we had to uh that we had to tackle is appropriate estimating. In my history, you know, and in back when I was running a restoration company for that previous five years, I I knew how to estimate. So I hired an estimator and chained trained him how to estimate and taught him the art of estimating, if you will. And uh and that was kind of the first step to to starting our own our own actual job. So previous that first year we we did a lot of subcontracted work with other contractors, and that was great. I mean, there's a lot of there's a lot of success there. And in fact, a lot of times I'm like, man, I sure wish I still had some of those some of those contracts just to kind of fall back on. So I think uh there's a little bit of a little red crumb there for your growth that keep those contractors basically forever because you're gonna want them later. But the the next step was to to get out and sell, right? So as we estimated our own jobs, I I had to get out of the the the labor aspect of it and started going out and estimating and selling and interfacing with the clients. And then and so that put me in the office, and so starts the the journey of hiring appropriate people for the right job, right? You can't just you can't just hire at any pulse, you have to hire someone that actually knows what they're doing, which means you have to price properly in your estimates. And your estimates, if if your estimates are going out too low, you're not gonna be able to pay your guys well enough to actually do the job. And so understanding the market is it's an incredibly incredibly hard task to do, but you know, you can pay attention, gather all the other estimates. I I mean I I would pay clients to give me estimates to to reference so that I could use them as a benchmark to understand what my competitors were doing. And and the reality is it didn't matter as much about what they were doing. We we played our own game, but we just at least wanted to know what where where's where's normal, right? How far above normal are we? And uh so we kept doing that. So that second year though, we got hit by enormous amounts of snow in that winter. And uh I we call it breaking the car. Every time we every time we grow, we break the car. So that first year we broke the car on that first winter storm where we didn't have a backlog of roofing. And it's interesting, there's two sides of a backlog. There's the lack of organization to actually get the job done before you had a backlog, and then there's the capacity for for additional growth. Like you do want a backlog, but if you have an enormous backlog, that's not evidence of a good roofer. It's just an it's just evidence of a poor planner. So we had to balance that backlog, we had to balance that work coming into the winter, and that winter storm shot us right, you know, shot us pretty bad. So that year we started into siding, and uh, so that that was a huge crux for us because then I had to get back in the field. And uh when when you're when you're trudging knee deep in the snow, installing siding as the owner of the company who was just in the office, you start thinking, man, be really nice if my guy was doing this. So more and more hiring, always constantly hiring. We have a hiring sign on almost all our trucks almost all the time. And uh hiring and recruiting is a big deal. So that was year two, learning, hiring, and recruiting. Coming into year three, uh, we saw some pretty significant growth, but the biggest aspect of that growth was was uh pushing pushing into additional sales. So when you when you first when you first started selling, you're only selling a roof or you're only selling siding. Uh, we decided that that year three, we would focus significantly on selling not only roofing and siding, but also the full exterior of the house. And so we advertised that we did and we started pushing for that. Our gross revenue went up, our gross profit went down a little bit. And what we found was that as we uh as we added profit centers without organization in the back end, you're not gonna be more profitable, right? So interestingly enough, we went, oh, that kind of sucked. And uh it was good though. I mean, we were ultimately we're profitable and we were doing really well, but we were more profitable the previous year. And uh, so that third year came into a lot of growth. So 420 or something, whatever I said, 460,000 that first year, second year was 1.6 million, third year was 2.7 million. And so we're grap, we're rapidly growing. And a lot of that has to do with ad flow and you know making sure that you you hire appropriate uh marketers to to get yourself out on the web. Um, that's really important. But um, as we grew and as we hit hit these new and uh different crux points in the in the in the journey, I guess, we're just paying attention to the the horizon. Because I think that does it's really it's really easy to get caught up doing the the right here and right now moment of of work. But I think if you could if you could say that the nutshell of like the first four years of my business is we were constant, we knew, we knew constantly that we were gonna be I had set a goal at the very beginning of my company that I was gonna be 10 million in year four. And uh or in year five, and and we hit it. So when when you when you go when you when you're looking at the horizon, instead of looking at what right what's right in front of your face, you don't you know crash into what's right in front of your face. And so we had to look at all of our decisions had to be made based on long-term um growth and long-term avenues of of opportunity. So we didn't do anything or add anything to the company that wasn't gonna be there for 10 years. So as we as we grew the company, we had a year five came in, we started adding sales reps to the to the mix. Um, there was some learning in that regard. As you add sales reps, you get different personalities, a different culture in the company, meaning that we needed a sales manager. And when you add a sales manager, you also need more project managers and project coordinators. A lot of my a lot of the company structure was more or less copied from my previous employer until I learned how to do it myself and then from there grew it. So there's a lot, there's a lot, and it might sound like a mixed bag, but um where we're at now is is a lot a lot better than we were before. And a lot of it had to do with just we had to be thinking about what's gonna hit us on the horizon in 10 years. You know, if we're gonna make decisions, if we're gonna accomplish goals, we need to be growth-minded and making decisions that are long-term decisions, not just short-term, hey, fix it right now, real quick, decisions. So it took more time and it was a lot harder, but it worked.
SPEAKER_01:Rainbow is the leading inbound call tracking and analytics platform for marketers, brands, and paper call teams. It gives you real-time reporting, intelligent call routing, and fully customizable call flows backed by global telecom access in more than 60 countries with enterprise-grade reliability, a powerful API, and no contracted set of fees. Rainbow has become a go-to platform for performance marketers worldwide. Collect more and sign up. Check out the link in the description below. Get goated and let's fucking go. I was in an audiobook yesterday, uh the psychology of money, and he was talking about these most successful investors or people who built wealth. They don't most people would think short term, you know, next month, maybe year out for the furthest, but you want to you want to think in decades, you said, you know, which is sounds freaking crazy, right? But and you reverse engineer. If you're gonna think 20, 30 years are like 10 years, like you said, okay, so year one, what's gonna happen? Year two, year three, and then it makes you instead of you're not as reactive, right? I think you become more proactive, is what happens because um, you know, I I've been there and I know that when you start a company, it's damn, especially in the beginning, like every single dollar counts, right? And then every project, every client, every single thing you live and die off each, each then your next survival is what it comes down to. But then you go from survival to how do I thrive? So survive, thrive, and and and and grow from there and put process. So it sounds like that's what you've done, which is it, it's it's it's hats off to you because I know I know it's not easy, you know. And I'm again, I'm not a roofer, but I've seen what what Ed's dealing with, and and it's just it's a lot, right? There's a lot of moving parts and you're dealing like personnel. So you need to be organized, I think, and and to think long term. So yeah, hats off to you for making that happen.
SPEAKER_00:Thanks. There's uh there's a lot in what you just said when you live and die on that on that next sale. Um, there's you know, own business ownership is just genuinely not for everyone, frankly. When I told my wife, this was uh as an interesting day, Dave. Uh, I came home and I was like, hey, uh, the some promises weren't kind of fulfilled with this previous uh employer. And I and I'm not talking about small promises, you know, there was there was some pretty pretty sizable issues that were taking place that I was just like not not okay with, you know, morally and then and my growth trajectory, I just didn't appropriate it, it just wasn't wasn't gonna work out. So I said, you know, I knew I was gonna make a change, but then when I said, hey hun, I'm gonna start a roofing company, basically what I told her is we're jumping into this like pit that we don't know anything about, and we're just gonna have to figure it out. And I mean, I'll just never forget. She was so supportive and helpful. I mean, it's so uh just glad I had her and wouldn't have been able to do it without her. She uh she was right there next to me, man, the whole time. And uh yeah, you you nailed it. You know, you live and die on that next sale. I remember we were um probably the third roof in, okay? And I'm wrapping up roof two, and we got roof three, and there was nothing in the front end of our we had that was it. If I finished the third roof, that was it. And I just remember going, well shit, I gotta, I gotta get out there and get something done, you know. So I took that third roof and I um I got about halfway through it, left my crew running two two guys on that roof because we were just babies at that time, you know, and I had like three guys on the roof working with me. It was a lot of work, and I left for half the day and I drummed up some work and I I'd sold five more that day. And keep in mind, we're still year one. We just hit a hill hail storm. So five sales in a day might sound like, yeah, bullshit, dude. You did not sell five roofs a day. No, I really did. Um, and the way I did it is I just I went to my neighbor's house. I was like, hey, we're roofing this house over here. You guys got hit by the same storm. Do you want us to roof your house too? And and so we did that. And I mean, within that same kind of neighborhood, I got five sales in the end of that day. And I backlogged that that week and the following week, and I was like, holy cow, five roofs with three guys. I don't know if you've ever roofed, Dave, but that's a lot of work. That's a month of work. I'm sitting there going, man, we gotta we gotta speed this sucker up. So I had to hire more guys, had to train them up, had to teach them how to roof. But in the meantime, I had to also sell, right? Gotta bring money in, gotta feed the kids. Yeah, I did I look back on that and the immense amount of gratitude for for my beautiful wife, Rachel. I just can't imagine having I I wouldn't have been able to do it without her. She just the only reason why I got there. That's it.
SPEAKER_01:Yeah, beautiful. Sorry. I have a similar story. My my my wife, uh, we weren't married at the time, but yeah, I started my company as a side hustle, and uh, she'd be there late with me. I'd be making phone calls, she'd help me get organized. And it's like those little things that help, right? And and then those little things, but they look they seem little, but they're big because without those things, it's like the glue that won't get you to where you're at, you know, year or two, three, five years later. But yeah, you made me take a trip down memory lane, man. Good memories. Yeah, yeah.
SPEAKER_00:Good stuff. Yeah, she uh she was my first bookkeeper, right? Even though we didn't know how to do that. I was like, hey, uh apparently we're supposed to like keep receipts and stuff, right? And I heard of this thing called QuickBooks, so we'll use that. And uh so then she started, she's like, I don't know anything about that. I'm like, well, I I mean I'm out there, can you do that? And she did it, and I'm like, man, I just date Dave, I yeah, we wouldn't be anywhere we are without without my uh number one. So yeah, she's she's amazing.
SPEAKER_01:That's great. You remind me uh with us, man. Uh I I I wouldn't in I I'd be uh we had all these people they owe us money for leads, and I suppose they invoice them every week. They wouldn't get invoiced like a month, a month and a half later. I'm like, where the hell is my money? Oh, this guy owes 10, this guy owes 15, this guy owes five. I'm like, oh, there's a lot of money floating out there, right? So that's when I realized I needed I I called my brother-in-law who was a bookkeeper. I'm like, bro, listen, I gotta get, I need help, man. You know, I'll pay you, we'll come up with a deal. Let's just figure this out. Man, adding him was such a big for cash flow purposes, right? But that's what happens. You're running like a rabbit without your head cut off. You're thinking about survival, cutting deals, doing this, doing this, and then like it's I wasn't even collecting money, man. Luckily, I didn't get burned by anybody. But those are those are the things that add up, right? It's just crazy.
SPEAKER_00:A lot of that, I mean, a lot of that, Dave, you had to you had to believe you could do it. I mean, it it's it seems super cliche, but you have to double down on your own, on your own uh willpower, your own grit. I mean, if anyone's gonna do it, it's you. No one's gonna do it for you, no one's gonna go make those calls for you. And dude, there's been times, yeah, I've been down like, dude, when that first snowstorm, like it was a I'm not kidding when I say it was like a foot and a half of snow hit in like I don't know, 48 hours. It was a wild snowstorm, and I had a backlog, but it was halted. Immediately halted. That next day I had five clients call me for their money back, and I'm like sitting there going, dude, I only had 20 clients to begin with. Yeah, 25% of my clients call back for the money. You know, you look at that from a business perspective. If you you know, what do you do, Dave? What do you do? So, you know, I sat there and I was really just like, holy shit, I'm gonna write I think it was like I'm gonna write$30,000 tomorrow to these people with an account that says, I don't know, 40 or whatever. 10 left by materials, and you know, and as a young company uh trying to grow, it's just uh humbling. As we continued, we collected, you know, final checks from other clients that you like you just said, it delays, and when you're talking about that in a cash flow situation, meanwhile you gotta hire someone for it. It's uh it's a wild game because you're like, hey, I'm about to hire this guy. And I haven't collected on the last 10. And I just had five asked for the money back, and I gotta I gotta go sell. So that day, I mean, trudging through the snow, I went to a property management company in Jackson Hole, Wyoming, and said, Hey, that was a lot of snow, right? And they're like, Yeah, do you want to come and take it off our roofs? And I'm like, you better believe it. And Dave, I mean, uh religious and say that, look, if it weren't for prayer goal setting and some action of faith, there would be no way we would be where we're at right now. And yeah, hard work. And the depths of that, the depths of that day and many days since have been uh have been wild. And uh probably some of the best advice I ever received was don't pray, don't pray for more opportunities. Pray that your shoulders are broader to handle the burdens that you can uh that you can take.
SPEAKER_01:Being business in general, it's not for everybody, right? That's why the the the economy is what it is. You have uh, you know, I forgot, I don't even know what I should know this, but X amount of people are business owners, right? And out of that X amount, only you know, uh freaking three to five percent become successful. There's X amount that stay in business after three years, five years, ten years, whatever it may be. So again, there's a lot, again, I feel there's a gold rush with roofing, home improvement. Who shouldn't if someone's looking at the money, right? And maybe that's maybe that's a first process. Don't look at the money, right? Look at the process, whatever. But what right maybe I'm answering my own question, but who who who should get into it, right? And who should not get into it?
SPEAKER_00:Um, first thing, if you're looking for a labor project, roofing is one of the hardest labor jobs in the construction industry, and people can have their opinions about that, but it's true. I mean, it's hottest balls on a roof, it's heavy, um, it's a lot of work, it's steep, you can't be scared of heights, like it's a lot. So if you're looking at it from a labor perspective, it is the highest paid labor job. Not highest, excuse me. Uh, one of the highest, excuse me, let me clarify that. One of the highest paid labor jobs and and and incredibly rewarding. I mean, you spend a lot of time with good men on the roof uh working hard and getting a lot of work done. So there is that side of it. So if you're looking at it from a labor perspective, it is a high paid job, but you have to have crit. If you're looking at it from a high money aspect, you know, less labor, high money aspect, I mean, there's two ways you can look at it. You can, you can, you can take on all of the liability of potentially leaking every single roof you tear off and uh and gain some solid rewards on the income of owning a business, or you can just sell for a roofing company and make a solid amount of income with almost none of the liability. So, you know, I there there's definitely different avenues to to this equation. There's there's a third avenue too. I mean, my my employees are paid well, and we we do that intentionally to make sure that they not only perform well for us, but also I just believe in providing opportunities for others to grow. My dad told me that there's two reasons why you have money, and it's to bless your life and to bless the lives of others. And so that's you know, if if you're if you're if you're rich, it's probably to bless the lives of others, you know. So if you can spread that, they'll do more for you. But um, I mean, some of my a lot of like four or five of my reps this year are gonna be pulling in just under 150,000 this year. And uh, and then there's a couple that are gonna be pulling in just under two. And you know, and to be able to provide that for them, I I freaking love that, you know. I just watched I just watched one of my reps. He just bought a brand new freaking truck and it is gorgeous, and and that just brings him happiness. And and I know that sounds maybe a little shallow, right? It's just a truck, who gives a shit? But like but to see that where he came from to where he's at now, I mean we should interview him, he's awesome. But his name is Alex and let's get him, Alex. I mean, he's yeah, let's do it. Um he he was a concrete, he was a flat worker, and he'd done flat work for like 40 years, dude. He's in his he's 57. And dude, he made more this year than he's ever ever made in a year, this year. And he didn't have to break his back to do it. And uh, dude, he just loves that. And uh he worked his ass off for it. And I I will say this like, look, don't don't expect to come and do a roofing sales job and have it be you know butterflies and and daisies. It's it's hard work. And you gotta be paying attention or you're not gonna get anywhere. But the harder the work, the better the the reward, you know. It it's uh it's impressive to see how these guys um what they come away with and what what what they what results they get. It's pretty uh pretty awesome. So who who who should start a roofing company? Um I'm not gonna say everyone can start a roofing company. I I genuinely don't believe that's true. I think that if you're gonna start a roofing company, you should have some industry and industry knowledge. If you don't have industry knowledge, it doesn't take a whole lot of time. Five years is not a long time, right? Right, Dave? Is five years really that it's not. So go, you know, if you're a young, if you're young and and still got a lot of work and even if you're I don't know, go go find a trade, go learn it, go to school in that in that company, learn what that company does. And you're gonna go and you might get a less than satisfiable wage for you for three to five years, right? You're gonna take that satisfiable and unsatisfiable wage and you're gonna go out and do it on your own. And then you're gonna realize how like what we just talked about, Dave, where you know, there's those days where you're just like, holy cow, I can't even can't even uh that is that's such a felt experience. It's I can't even explain how that feels, you know. You go to your wife and you're like, honey, I don't know if we got money for this next month. It's a wild, wild experience, right? And you go, but I'm gonna go out and work my ass off because you You know, 'cause you need your nails, cause you need 'cause you need your life. You need your world. I'm going to make this happen for you. You know, and I think that's that's a pretty key indicating differential between between people that should and people that shouldn't. You know, like does waking up in the morning do you wake up and you go, dude, I'm gonna go and I'm gonna freaking I'm gonna accomplish my goals. So a lot of drive, you have to have a lot of drive, you have to have a lot of grit, you have to have a lot of uh patience and a lot of uh a lot of of uh stoicism, I think is my favorite word for that problem. You gotta be pretty stoic. But that's not to say that someone can't grow into that kind of person. I think that we all can, might take some work, but you gotta be willing to work.
SPEAKER_01:Well, fantastic, yeah, fantastic answer. And and I'm glad you touch upon what the money that could be made. And and again, it depends on territories, right? In certain parts of the nation, uh that number might be a little bit lower, other places might be higher, you know, in terms of what the average income. But when you mentioned the the average income, it's an in roofing's one of the highest paid uh professions, labor labor, la labor professions. What is the average income for for a roofer?
SPEAKER_00:Man, skill, skilled roofers, I mean it it can get as low as anyone else. Like you can have a guy that's picking up trash and making, you know, making pennies, but a skilled laborer, skilled roofer can be making easily 40 an hour, 50 an hour. They can be making, I mean, you can start you'd start them somewhere in the 20s, 25. But I think a lot of business owners do themselves a big disservice. They're like, How cheap can I get this guy to work for me? And it's like, no, dude, you need to be giving this man the ability to pay for his family's, you know, needs. This man isn't just a slave to labor for you. That's not that's not what this is about. So, you know, we're looking for that guy that's actually asking for$25,$35,$40 an hour that's saying, Hey, I'm the goat, I'm gonna freaking kill it, and you won't have to think about it ever again. I'm gonna be on that roof from day in, day out. You know, um, we're looking for that sales rep that says, Hey, I'm gonna he, you know, it's funny. It's I I love it when the sales rep's like, hey, I want I want to I want a brand new Mazrati, you know, I want I want to live in a mansion. I want to be sitting on a beach sipping water out of a coconut every winter. You know, that's it might seem it might seem sh like again, it might seem cliche, but there's there's driven aspects of who that person is that says that they wake up every morning and they're like, I'm not okay with mediocrity, we're gonna get something done today, right? And so there's there's all kinds of ways to make money in the roofing industry and in in in really in the construction industry in general, you just gotta go out and work for it. You gotta go get it.
SPEAKER_01:Yeah, I think the I could be wrong on this, but I think the median income, average meaning income in America, and again it depends on where you live, what state, all that kind of stuff, right? I think it's from where in the 60s, 60, 65,000. But when you have the ability with no experience or maybe some grit, right? And you can get into an industry where you can clear 100, 150 up to 200,000, I think that that's amazing. And and you can do double. Yeah, yeah, you can do double what what other people are doing. And then you get the the education, right? Where if you want to try it on your own, you work somewhere three, five years, you save some money, then you try to go on your own or whatever. I mean, you have that opportunity, but you know, again, business is not for everybody, and that that's fine, right? 97% of people, maybe more, aren't equipped to run a business. They just, it's just not them. And there's some people that know that, right? So if you can provide a good living for your family, you know, make 150,020,000 plus, maybe you know, be a superstar and develop a team and make even more. But that's what I like about this industry is that I feel like we we're such a service industry right now. There's a lot of retail jobs and stuff like that, employ a lot of people, and nothing against that, but they just don't pay. The pay sucks, right? So, and that's why people are living paycheck to paycheck. But when you get an industry like this, where if you got the hunger, you got the mentality, and you you've willing to listen and learn, you could provide a nice living, you could save money, put it away, invest, and and you can have those vacations, be on the beach in coconut, like you said, right? And buy a nice house, buy that nice car. So it's it's there for you. So they say, like the American dream, right? The American dream is still alive. It's just you gotta look. People are looking the wrong places, I feel like they're looking at these people on Instagram doing this, doing that. There's pockets, but you gotta look and find those pockets, right? Is what it comes down to.
SPEAKER_00:It's true. I mean, it you don't even have to sell that much. Like I was talking to a guy that just started roofing a couple days ago, and not a couple days, maybe a couple months ago, and he sold two roofs. I mean, last month he cleared like 20 grand just his self. And I'm talking like he doesn't have an office, you know. He and a couple dudes, he pays them decent wages, goes, sells two roofs, comes home with 20 grand. You know, times that by 12, 200,000 a year, 240.
SPEAKER_01:Yeah, it's a quarter million dollars.
SPEAKER_00:You know, it's actually not as hard as you might think. The thing is though, Dave, though, the is that guy, that guy has to consciously go, you know what, five in the morning I'm gonna wake up. Because if you're a roofer, you're not waking up late. It's just true. Because you know that that sun gets hot, and then that roof's impossible to roof. It's hot. You know, you so you're gonna be up butt crack of dawn and you're gonna go out and you're gonna you're gonna work your ass off. It's gonna you're gonna have you know fireglass slivers in your freaking armpits and all in your shirt and all that, and you're gonna you're gonna smell like tar and you're gonna come home beat, whipped out of your mind, exhausted, and probably eat a taco that day, and then freaking go back the next day and do the same thing. You'll do that and then you know, come home twenty thousand dollars you know for a month and and then it snows in December, so take your earnings and go to Hawaii. Like pretty, pretty good gig.
SPEAKER_01:Love it. Great stuff. All right, we're gonna this has been a great interview, by the way. I really appreciate the time and you've got you've gone deep, which thinks a lot of people get a lot of value out of this. So let's let's switch the hats back to to a business owner. And I talked, I touched upon this before briefly, and we talked about this. I think we're at SolarCon, we're talking about it, right? So uh it's it's exp everything's expensive right now, no matter what state you live in, the cost of everything's to the roof, right? So obviously when you're working, uh you mean you have you have supplies, you you have uh, you know, you got you got health insurance, you got your workman's comp. There's so many different these so many expenses that they can cut you up, right? So we talked about how you've been you've been using some some you've been you working with roofs in a box to cut costs, right? And how how that's helped you out. And and that may have been initially some people, it's is these are you've virtual staffing, you're you're outsourcing. Sometimes people feel like they lose control doing that, but how has that benefited you and how's helped keep you lean?
SPEAKER_00:Well, I mean, it kind of goes back to like are you are you looking at the problem right here, or are you looking 10 years down the road? And I mean you can you can say, well, they're they're worried about losing control, right? Well, if you're losing control, are you delegating or are you abdicating? So are you taking your crown and giving it to someone else and then not expecting them to call you back? Or are you actually delegating and requiring a return and report back and forth between the person that you're delegating to? I think a lot of people they're worried about losing control, and that's the literal reason why they have a detrimental situation to their growth. So they they you know, if they can focus on momentum and what they what gets them there. But yeah, I mean we've we've we've had um we have a couple roofs in a box employees that that we'd love dearly. They're amazing and they do a lot of hard work for us and you know, multiply our efforts for for a much less price and and still give them a pretty amazing situation where they live. And I think that's that's probably my favorite part about Roost in a Box is it gives gainful employment for them and their circumstance and us for ours, you know? Um so yeah, I would give I would say Roos in a box has been a big component to to uh multiplying our efforts. I also think though, like it's incredibly likely that the majority of technician type individuals that are in the trades don't understand how to run a business, right? I mean it's so I would highly recommend go find a business consultant. Don't just buy any business consultant, do your freaking homework, figure out what you wanna, what you need to learn, and then go spend the money. You're gonna go buy a guru, it's gonna suck ass. You're gonna spend somewhere more than twenty thousand dollars in a year for this, you know what I mean? And and they're gonna teach you in a fast-paced environment how to do your business, how to run it right. And I was lucky, I mean, Dave, I came from I came from a company that taught me how to run business for five years. So I can't I can't say that all of the unfinished promises and all the other shit that I went through for that company did not gain for me. I mean, I was talking to my dad about it um right after I quit, and I was kind of bitter about all the stuff that went down. He's like, you know what, Cody, like you learned a lot. I mean, look at where you were when you started. You were a tech when you started, you ended as a general manager. I mean, you know how to run a company now. And so I I went through I went through five years of uh some serious, uh, serious, fast-paced learning on how to run a company. And not everyone has that opportunity. There's a lot of roofing companies, there's a lot of businesses out there that would actually give you that opportunity, but you'd have to be up front with them as an employee, you know, and just just say, hey, I'm looking to, I'm looking to learn every single thing I can about a service industry. And and they'll fast track you straight to the top if you are savvy enough and if you work hard enough and if you actually know what the hell you're doing. But I was a savvy kid and they did. They did that exactly for me. So I would say go go find a business uh guru that can teach you something pretty quick, give you the basics on how to run a service industry. That'll that'll be a fast way to grow your business. I mean, um, yeah, I think it's I think it's important. Make sure you're spending enough time learning about your business as much as you are working in your business. Um, you gotta you don't know everything about your business, so you might as well start learning about it too. So what were you gonna say to it?
SPEAKER_01:Yeah, no, that that's fantastic advice. I think people get scared uh to, I mean, you mentioned if you want to get an expert, an expert can fast track you, really collapse time frames for you, right? Someone that's been around the block. I guess the only concern is that, and it's gonna cost you money, like you said, it could cost anywhere from five grand to 25 grand, maybe up to 50 grand. But it's really an ROI. Uh, but how how what's your advice for finding the right experts? Because obviously there's a lot of charlatans out there, especially in this day and age, uh, people that say they got the credentials but don't. So how how do you find the right one so you're not just throwing money out the window, you know?
SPEAKER_00:I mean, we use CCN. I would recommend them. Um I think I think the Grant Cardones 10X has got a good deal going. Um, I think it's interesting. I think there's a lot of hype behind it. I think if they're willing to let you like literally call their references and ask, that's probably who I would who I would let. I would that's who I would go with.
SPEAKER_01:I I'm glad that you mentioned the part about how you got to reinvest in yourself and you weren't afraid to hire a coach. And I think a lot of business owners get nervous, they get like sticker shock when they see how much some of these coaches cost. I mean, you're talking about you're gonna invest, I shouldn't say spend, you're gonna invest anywhere from 5,000 to 20,000, 25,000, maybe in some cases 50,000 or more. And I'll tell you one thing, the most successful people I know of, they've invested hundreds of thousands, if not millions, into masterminds and personal coaching and that things of that nature. But with that being said, how do you protect yourself from being fooled by a charlatan? Because you can go on Instagram, Facebook, TikTok. There's a lot of people who are selling courses for 10 grand, 50 grand, 100 grand, and they don't have the track record, they don't have the credentials, or it's kind of BS, right? So, what kind of courses do you recommend uh to fast track? Because you've done it. You I said you said you spent some good money on some stuff. So what's been successful? What's been good for you?
SPEAKER_00:You know, that's a that's a relatively difficult question because I mean a lot of those, a lot of those cheaper, kind of not, I don't know, fly by night type courses are still gonna probably have the same pitch, basically, which is listen to what I have to say and do it, and you'll be successful. You know what I mean? So I guess it's kind of difficult to be and differentiate between them, but I mean you're I would just stick to the mainstreams. I mean, you got you got several you got several gurus that are doing a pretty good job. We use CCN. We love CCN. They're they're not terribly expensive. Who's C C N for what is what does that stand for? CCN is just called the Certified Contractor's Network. Okay, they're not like ultra flashy or anything, but they are they're really pretty good. Then I'm sure Grant Cardone's is pretty good. I'm sure Alex Hormozzi's is pretty or Homozzi's is pretty good as well. I mean, there's there's a bunch of them, and honestly, you're gonna see them on your feed and Facebook and stuff. Like, I mean, they're gonna hit you like every day. So just click on one and see what it is and talk to the talk to the rep that's trying to sell it to you and ask and see what it is that that that's interesting to you. There's usually a guarantee attached to it. Like if you don't get something out of this in whatever amount of time or whatever, if it doesn't double your income or whatever, I don't freaking know. They usually have some kind of there's usually some kind of guarantee attached to them, and then and then if I mean if you're if you genuinely didn't feel like you got anything from it, I guess you can back it up against that guarantee, right? But I mean I've I don't know if I've actually had situations where we call a guru and I didn't actually gain something from it. I've been through two or three now and and and they've been pretty good. They've been pretty good, Dave. I mean, there's always, like I just said, they're they're always gonna try to pitch to you. There's there's gonna be that moment where you get to the end of the seminar and they're like, now you buy this thing and we're gonna teach you more. And you're like, great. And with you know, and then you buy that thing and you go to another seminar, and sure, yeah, like that's how they make their money. I mean, you're gonna what you get what you pay for. So I mean that's that's I think my short answer to it is just do your research, look into it. You're gonna see them hit your feed every day. It's not it's not a secret. There's there's a guru in every field. YouTube university is pretty good, but unless you know the topics to study, you're kind of stuck in your own mind, right?
SPEAKER_01:Yeah, 100%. I think that was great advice. And CCN, I think, is a great flash, but it's uh you don't need flash sometimes, you just need the substance, right? And people have done so that I think that's yeah, and I think that that was good advice. So thank you for that. Now we covered a lot.
SPEAKER_00:So you're good. We just got back from their business roadmap to success uh seminar, which is a class, it's a three-day class where we go through our pro forma, we go through our financials, plan all of 2026. We do that twice a year, and it's I mean, it's just amazing to see how copacetic the group uh our crew gets after we go to those classes. I mean, there's only so much that I can teach them that helps them understand my vision, my goals, and expectations. You know what I mean? But when you take them to a class and they're sitting down for three days while they listen to a professor basically talk to them about the things that I'm trying to get them to do, it usually ends up pretty successful. Yeah. So well, you were gonna say something. I'm sorry, I caught you.
SPEAKER_01:No, I thought, no, that's great advice. And uh you mentioned performers. I wonder how many people have to know what that on here, listen, what a proformer is. I really enjoy I heard about it, but uh Ed not told me about a pro forma. So yeah, there are these things that you gotta learn. It's all part of business, and you gotta surround yourself with people who've done it, who've who've been there because it's to me coaching and masterminds and networking and talking to someone that's been there, that's that's older than you, that has more experience, has more, has had more failures, successes, and failures, and they're not afraid to tell you the failures. It just it's it's it's a cheat code, is what it comes down to, right? And and if someone's willing to teach you, it's not all glamorous. And we talked about it uh on this interview. I talk about all the time that damn that this isn't glamorous, it's not for everybody. You're gonna have you know, you're gonna be like waking up and three in the morning, like, how the hell am I gonna get through this month? How am I gonna get through this week? Right. So things like that happen, but you you you gotta go through it to get on the other side, right? And and when you work with people like that, they can really help you accelerate time frames and collapse time frames. So I'm I'm glad you mentioned all of that.
SPEAKER_00:And give you the secret sauce. You're right. Exactly.
SPEAKER_01:A hundred percent. And what I was gonna say before is that you listen, we I we I think before we got on this uh podcast, I said to you, hey, we're gonna do probably 25, 30 minutes. I think we average like 30 minutes when we do podcasts. Recently, they've been around 25 minutes, but this was flowing so good, I didn't want to stop it. I thought I think you dropped so many nuggets, so much valuable, useful information. You were vulnerable. We talked about, you know, the good, the bad, the ugly. So, and a lot, a lot of good uh advice here, a lot of good tips. So really appreciate it. Was there anything we didn't cover that you want to cover before we wrap we wrap up here?
SPEAKER_00:No, I mean I think we did cover a lot, and I think I think the biggest proponents to our growth's been that you gotta set goals. If you don't have a goal and vision in mind, you're not gonna grow. You gotta hire people with growth mindsets, you gotta get the people without growth mindsets out to get them out. Spend less time with them. And then third, if the wheel's already created, freaking copy the wheel. Find a company you like, get online, freaking copy their website. And then look at their unique value propositions and copy them for now until you find your own. Not actually that hard, it's pretty simple. But then uh pray to God, work hard, have faith, and execute what you're what you're asking for, and he'll give it to you, right?
SPEAKER_01:I I love you. You covered so many uh like the bit practical business uh elements, the psychological, the spiritual. You covered so much here. So this was a very this was a great interview. I really enjoyed myself with you. Again, I'm not a roofer, I have worked, I've worked with roof, I sell leads, but hearing this, and I and I I I I love I love the what it does. I feel like it's the backbone of American society, right? American economy, and that high-paying jobs, they're here, they're here to stay. And as long as you got the gut, the gumption, the grit, right, you can make a lot of money, you can add value, and it's a good product at the end of the day. So uh this has been a great interview. I can't wait to air this. How can people find out more about you? If someone uh enjoyed this and they want to reach out to you, what's the best friend to reach out to you?
SPEAKER_00:Well, our our website, ccxroofing.com. You can look that up. You can call us 208-240-2593. I mean, we're we're pretty easy folks. I mean, we come from a small town, you're gonna get pretty small town vibes.
SPEAKER_01:So guys, Cody Klinger, great interview. Can't wait to drop it. Success leads close. He dropped a lot of knowledge, whether you're a roofing or not, you're thinking about getting involved, or just a general businessman, like looking to scale your business, a lot of good information. Hit them up, subscribe, like, comment. Helps us keep growing our channel here. We're gonna keep bringing good value to you guys. We appreciate it. Thanks, Cody. Have a great day. Let's freaking show that your network is your net worth. We got a fucking crazy network of people. I'm not filming your average motherfuckers, not people doing$300,000,$400,000,$500,000 a day in advance and people that made billions of dollars in sales,$200,000,$65 billion of dollars.