The LFG Show

Snapchat Is Where Incremental Scale Is Hiding ft. Gabe Piacentini

• David Stodolak

Share episode

Think Snapchat is just disappearing selfies? 👻
Think bigger. WAY bigger.

On this episode of The LFG Show, we bring on Snapchat’s lead for lead gen and affiliate to break down how Snap rebuilt its performance engine and quietly became one of the most powerful platforms for scalable, measurable results.

This isn’t hype — it’s data 📊

We’re talking:
Over 5 BILLION snaps per day
A 156% median last-click ROAS lift year over year
And a platform serious marketers are taking a second (and third) look at

We dig into what actually makes Snapchat different 👇
It’s private, messaging-first communication
High-frequency usage with close friends and groups
Signals rooted in REAL behavior — not vanity engagement

And here’s where people get it wrong 👀
Snap’s audience is NOT just teenagers.

54% of users are 25+
Nearly 30% are 35+ in North America

That makes Snap a strong fit for **high-value lead gen verticals** like:
Auto insurance 🚗
Health and wellness (including GLP-1) 💉
Personal finance 💳
And other service-based offers that need intent, not vibes

We also break down why Snap is such a strong incremental scale channel when Meta hits a ceiling 📉
Roughly 30% unique daily reach compared to Instagram and TikTok
Meaning you’re not just recycling the same eyeballs — you’re expanding the pie 🥧

But the real breakthrough isn’t just audience… it’s SIGNAL 🧠

Snap has invested heavily in:
Pixel quality
Conversions API
Affiliate- and pay-per-call-friendly integrations

We talk through integrations with platforms like Ringba, Everflow, and RedTrack so postbacks actually turn into optimization-ready events. When signals are clean, target cost bidding and CBO finally work the way they’re supposed to.

Real-world examples matter 💥
We unpack case studies like OTTO showing how to stabilize CPA while scaling — and why mobile-only environments make tap-to-call surprisingly powerful for the right offers 📞

If you’re a marketer, affiliate, lead buyer, or operator looking for:
Incremental volume
New scale paths
Better efficiency without blowing up CPA

This episode is for you.

Big shoutout to our sponsors — and let’s give them their own stage 👇👇

Ringba 📞

Ringba is the backbone of modern call-driven businesses. From lead gen to pay-per-call to enterprise operations, Ringba’s call tracking, routing, and analytics platform has helped businesses generate **billions of dollars** in revenue. If phone calls matter to your business, Ringba is mission-critical infrastructure.

NewsBreak 🦊

NewsBreak is one of the most slept-on traffic and distribution platforms out right now. Massive reach, strong intent, and less competition than traditional ad platforms. Right now, NewsBreak is **matching up to $5,000 in ad credits** when you sign up using the LFG link below.

👉 Sign up for NewsBreak and unlock the matching credits here:
[https://admanager.newsbreak.com/signup?utm_source=pod&utm_medium=lfg](https://admanager.newsbreak.com/signup?utm_source=pod&utm_medium=lfg)

If you want to hear from heavy hitters, learn new ways to make income online, and stay ahead of where traffic and performance are actually going —
THIS is your show.

Subscribe ✅
Share this with your team
Drop a comment with the ONE metric you want to improve next 👇🔥

No Money. No Honey.
Let’s Fuckin’ Go 🚀🐻🍯

SPEAKER_00:

Newsbreak is the fastest growing local news app in the United States with over 50 million monthly and 16 million daily users checking in throughout the day. When you sign up, the Newsbreak team reaches out with White Love Service to get you on boarded and making money right away. Up to$5,000 in matching ad credits, quick account approvals, and dedicated account management to help you find early success. To learn more and sign up, check out the link in the description below. Don't waste time. Sign up now and let's fucking go. Rainbow is the leading inbound call tracking and analytics platform for marketers, brands, and paper call teams. It gives you real-time reporting, intelligent call routing, and fully customizable call flows backed by global telecom access in more than 60 countries. With enterprise grade reliability, a powerful API, and no contract instead of fees, Rainbow has become a go-to platform for performance marketers worldwide. To learn more and to sign up, check out the link in the description below. Get golden and let's fucking go.

SPEAKER_02:

Boom, affiliate world, Thailand, Bangkok. I got a special one for you. Everybody's talking about TikTok, everybody's talking about meta, YouTube ads, all this other stuff. Snapchat. One that I'm not even really familiar with. You know, it started off MySpace. I think I got a little bit too old, maybe for Snapchat. I thought I thought it was like a younger generation. But I've got Gabe Piacentini, the lead gen man, the biz dev man from Snapchat himself. Go ahead and explain that role to me a little bit. I know I didn't get it all out because I know you do it's a number of things. Gabe, tell me exactly what it is you do. You're at Snapchat. Talk to me.

SPEAKER_01:

Yeah, so Gabe Piacentini, I'm uh our business development lead for our lead gen and affiliate business. So this is gonna be everything from direct advertiser relationships to product partnerships, um, all the things that you need to make uh the lead gen business go smooth at Snap.

SPEAKER_02:

Did you use Snapchat growing up?

SPEAKER_01:

Were you a Snapchat user when it first came out? When did Snapchat come out? Snap is 14 years old a couple of months ago. So that would be 2011. 2011. 2011. So I would have been in college. Um I definitely remember Snap coming out, making a making a big wave. Big wave, you know, generating a ton of buzz. I think one of the things that people really think is Snapchat popped off and dropped off. Yeah. But it's really not the case. We've had pretty much linear growth when it comes to our users, both in the US and internationally. The reason why people love Snap, and I think it's really important, particularly for like marketers, to understand like what's Snap all about. Right. Is it's a messaging platform first and social media second.

unknown:

Okay.

SPEAKER_01:

It's in this name. It's Snapchat. It's not Snap's cruel.

SPEAKER_02:

And that's what I always thought it was. I thought it was, you know, kids trying to maybe snap pictures of themselves to their girlfriend or something, not get tried to get caught by their mom. Like I really never understood the platform, didn't think it was for me. But now I started seeing you guys at the shows. And you guys, I think it was affiliate summit. Yeah. Maybe you guys had your little homecoming, you guys came out at the shows. Why did you guys jump into the space? You mentioned you, I think you've been with the company eight years.

SPEAKER_01:

Yep. Uh been with Snap uh almost eight years now. I think there's been kind of um some waves in terms of like what our advertising business is. We've always had the audience. Yeah. We got uh almost 100 million daily active users in the US. You have 477 daily active users globally. Wow. Monthly, we're at like 930. We're about to hit a billion users. So like billion users with a B. With a B. Like we're you just you don't get that many places.

SPEAKER_02:

No.

SPEAKER_01:

Right? So it's never been the audience, right? We've always had the audience. The question has been can we drive performance results for performance advertisers? So I'm a bit of a wraparound in the Lee Gen affiliate space. Um, you know, definitely attended affiliate, you know, events in like 27, 2018 when I first came to Snap. Uh, we did have a pretty strong business in that era, but the reality was we were just like a new ad platform with really cheap CPMs. Yeah. So you could get away with it. Right. Like if you have a$2 CPM and you know, three cent cost per clicks, you should be able to make that math work for you as a good marker. But then we realized coming through all the signal changes with iOS 14, et cetera, that we really didn't have the performance engine we needed to be like a serious player. So, you know, at the highest levels of the company, we looked and said, what can we do to become a better performance channel? So we put almost all of our engineering resources into rebuilding our performance engine. At that point, we had about 80% of our business as you know, enterprise, upper funnel, 20%, you know, lower funnel true DR. This really swapped, right? We are now primarily a performance marketing channel versus an upper funnel play. So actually, an interesting stat that we um, you know, now we're coming up a year on from Cyber Week 2023 to Cyber Week 2024. We looked and we improved through these um the performance evolution that I was talking about, our last click median ROAS. So, like on average, what is the ROAS for every advertiser on a you know last-click basis? It improved 156% year over year. Why?

SPEAKER_02:

Is it as of the shows? Is it because people are starting to use the platform or like some of these heavy hitters?

SPEAKER_01:

We we it's really we've always had the the users. Right. But what I'm talking about is the signal environments, the optimizations, like the actual engineering, the code inside the ads manager that like finds you that right person at the right time. So that's when we when we saw that and we say, okay, this is working. Our econ business really started to take off. And then we're looking for additional opportunity to go, where are serious performance marketers that we can take this revamped ad platform to? Lead gen affiliate came up immediately. Game changer, right? Game changer. And so we've really hit the scene hard, uh, sponsoring every show we can. Yeah, guys, his own events now, events, et cetera. And that's that's the other piece. So showing up at events, but then the other part of my role that, you know, I I really love is that we're really looking to support this advertiser cohort. We have a slide that I show in some of our presentations that here's what our existing conversions APIs partners look like. It was like Snowflake and Telium and Ringba, like big enterprise. This is for Pepsi and ATT. Right. The ones we've added this year are Ringba, Everflow, Red Track, right? Like we are serious about supporting this group because the other piece of making sure that like we are driving good performance for an advertising cohort that needs good performance, right? They're voting with their dollar every single day. Is this working for me? Is getting really good signal via Pixel and Conversions API into the platform. So that like modified algorithm that I'm talking about, that thing that we put so much, you know, work into, if you don't have good gas going to the race car, like it's not gonna go real fast. Engine's gonna fail. The engine's gonna fail. So we're really happy with where it's at. We're we're continuing to invest in this community and they're continuing to invest in us.

SPEAKER_02:

Sounds like collaboration, right? Yeah, uh, there's been a lot of collaboration. I think that's I think more people are doing that now. You can collaborate posts with people now too and and things of that nature. As before it was everybody trying to maybe do stuff on their on their own or seeing someone as a competitor or trying, you know, try instead of just working together and creating something bigger than you could ever imagine.

SPEAKER_01:

Well, and I think that's like the thing that I probably say at these shows most is like, well, if you're not your enemy, I want you to be my friend. Absolutely. Like, how are we going to make you uh uh and and make a community? And I think these shows have been awesome. I think like LeedsCon Affiliate Summit West early in the year when we kind of, you know, were we first making it out onto the scene here, we realized like we didn't have the signal environment for like the postback copy for a lot of these advertisers. If you were an owned and operated aggregator and you could put the direct pixel on your website, like we could work for you. But like if you were redirecting, if you needed to like get signal in any type of complex fashion, like we really didn't have the infrastructure for it. So like Ringbo the sponsor, right? Shout out Adam. We we said, Hey, how can we make your advertisers like work better on SNAF? It's like, all right, you have the signal, we have a conversions API, pass that in, make it easy for these advertisers to connect that and be able to optimize on the real signal.

SPEAKER_02:

You were there eight years ago. Yeah. How was it different? Like, what's what's really changed from here to there from in those eight years?

SPEAKER_01:

I mean, just I think the focus particularly on the performance marketing community, right? Like, this is our number one. So uh our CEO, Evan Spiegel, shared a public letter um a couple months back, and he noted that we're at a crucible moment that like supporting performance advertisers is like exactly what we need to do. Like, this is exactly the place that we want to invest. And I think you're seeing like that investment live with you know, yeah, uh me flying uh 24 hours uh across the world to be here to preach the good word that, like, hey, Snap's got the audience. We now have the tools with our sell-serve ad platform and the optimization engines and the sol the solutions with the uh integrations for signal to like come and and and and then be a part of this.

SPEAKER_02:

Robbie wasn't hard too, because you guys already had the branding in place. Like you guys showed up on the scene and everybody was like, oh wow, Snapchat's here.

SPEAKER_01:

It it is funny. The number one question we get, though, it's usually somebody walking up being like, I know Snapchat and I know marketing, and I don't really get what's going on here, is what's Snapchat doing here? Yeah. Which interestingly enough is, you know, the number one question.

SPEAKER_02:

Following the money. That's what you're doing here. Yeah. I mean, there's some bright people, bright minds. Like you said, you've got to work with Adam Young, yeah, and probably a number of other just bright-minded people. Dimitri Volpe just walk by just now, waving at me, like the dude lives in the burf, uh, what's it what's it called? The burf uh collage. The Birj Khalifa. The Birj Khalifa. He's like he's making his coffee in the morning, like walking over, like, yeah, I run ads and like what? What is that? What do you do? Paper call. What the hell is that call? I mean, Snapchat didn't know about it. I didn't know about it. Now we're in it. I mean, you're meeting the best people, you're in the best rooms with bright minds.

SPEAKER_01:

I mean, that's basically it. I mean, I primarily focus on our North American business. It's it's it's 98 million users daily. That's like basically a third to a quarter of the country using it. The other thing that I mean, I think people sleep on, and anybody watching this, like, make sure that they know it's like, okay, well, that's a lot of users, but like, who are they? People think of Snapchat as being a really young audience because we dominate Gen Z, Gen Alpha. That's what I thought. Which is true. Like, we do, we dominate that sector. But it's actually a rather small section of our total audience. 54% of our audience is now above the age of 25.

SPEAKER_02:

And a lot, I mean, and Gen Z, I mean, those kids are making money now anyway. Like, they're figuring out how to do, you know, paper call when they're 17, 16 years old now. Like, have you been on the crap and all that other stuff?

SPEAKER_01:

Like, I 35 plus is our fastest growing demographics. Wow. Why do you almost 30% of our 100 million users in North America are above the age of 35? Interesting. It's twofold. You're you're asking why. Yeah. One, we're 14 years old. If you were 25 when Snap came out and you stayed on, which the majority of our users have, you'd be 40. Right. And then two, we're actually seeing a lot of net new growth with parents. Right? We hear all the time the story goes, I can text my kid, my niece, the soccer team, I coach, 100 times. I won't get a response. I send a snap, we know exactly what's going on. And they come for that, but then they discover everything else the app has to offer. My mother-in-law's friend group is like the perfect example. I want this to be our next ad campaign. I'm soft pitching it live on the podcast. Is they're, you know, in their late 50s, 60s. Not an audience that people think of with Snapchat, but a lot of people in this room want to target, right? Yep. Right? That's probably a lot of the core for our health and wellness, our insurance people, home services, etc. Like that is who people want to target. So they all got on Snapchat to communicate with their teenagers, et cetera. They discovered each of their friends, their high school friend group, was all on there. They all were added each other. Now that group chat goes off daily. Like hundreds of messages.

SPEAKER_02:

Does it not scare away the generation before? Because I know, like, when my mom got on Facebook, I'm like, uh, let me get off here. Uh mom hopped on Instagram. Uh, let me get off there.

SPEAKER_01:

The difference comes back to what Snapchat is, right? So it's messaging first and social media second, right? Like I was saying earlier, it's in the name, it's Snapchat, right? Like group messages and individual communication via, you know, uh pictures or videos.

SPEAKER_02:

It's more secretive, right? It's not, it's not like you're posting so everybody can see you. Exactly.

SPEAKER_01:

You're you're communicating with one or a group or your core philosophy is that people are like more willing to share when it's not going to be a permanent message. Right? Like your breakfast is not really that interesting to a huge audience, but it might be to a certain friend group, right? So like sharing that is is fine. What ends up happening is that we have five billion snaps taken every single day. Wow. Snap actually has double the amount of pictures and videos taken in its camera than on the iOS camera. Last year there was a trillion in Snapchat and only 500 billion in Apple.

SPEAKER_02:

With a T?

SPEAKER_01:

Yeah, with a T. With a T, trillion. So what ends up happening is five billion a day. It's a lot of runoff. So content just makes its way into more public forums. So whether that be, you know, if they choose for it to be public, obviously, user stories, we have Discover, right? Which is like uh, you know, a little mobile Netflix on your phone where you can pick on various items, and then Discover, which is a vertical video scrolling section of the app as well. So it kind of is a runoff that creates the social media, but the core component is messaging. So bringing it back to what didn't you like about when your parents got on Facebook? Privacy. Privacy and like seeing them do weird stuff. Yeah, like yeah, mom, why'd you do that? That's not gonna be seen. That's not what it's for. It's a messaging service. Like I said, each person's interactions with each other is for them. It's not a public platform. Yeah, it's not a private platform. It's a private platform, it's not an open broadcast network, right? Like Instagram. And like that's core to what we are and what makes us popular. The other component that's really important for marketers to know, audience-wise, like we talked about, you know, huge audience that they're actually a lot older than you think. 35 plus is the fastest growing demographic. It's 30% of the audience. So that in the US, that's 30 million users that you can target in that category. And for the reasons that we talked about about Snap being a messaging, a private communication channel versus open broadcast or more like consumption base. You know, let's be honest, there's like 12 people that are like, you know, actually getting views on on TikTok and the rest are just watching. Yep. Is it brings a different audience? We actually have really great unique audience numbers against those two platforms.

SPEAKER_02:

Which is why you're really not a competitor to anybody else.

SPEAKER_01:

For the time and attention of the user, no. Right. We're our own thing, we have a huge mo. For the ad dollars, I mean, you know. Yeah, yeah. Someone's got someone's gotta spend their money somewhere, right? Right. So it's about 30% is the incrementality for daily active users that we have against Instagram and TikTok. Right? So that's like the final piece of the puzzle when you're thinking, like, okay, should I be like advertising on Snap? Like, we're basically the third biggest platform, social platform that you're gonna find. We've got an audience that's actually valuable now for a lot of uh marketers, right? Based off of age, that 25 plus is over half of our audience, and that about 30% of them are gonna be unique. So where we really slot in for both like lead gen affiliates and then just marketers at large is that say you're you've you've capped out your meta campaigns. Like if you could put$10,000 more dollars daily into your med campaigns, you'd just add a zero, right? Like, right, you would. But you can't. So when you reach that limit and you need to find new places to keep growing your business and getting more volume, Snap is a really natural place to do so. We can usually add 10, 15, in some cases, even 20% total volume to a lot of of uh affiliate and lead gen marketers, like total um you know spend and therefore revenue.

SPEAKER_02:

I'm still stuck on the one trillion. Yeah. One trillion. I mean, that's a lot of opportunity for ad placements and yeah, people to see some something they want to click on, right? Exactly. I want to go back a little bit. Uh what was Snapchat before affiliate shows, yeah, paper call shows and all this stuff. Where were you guys at? What were you guys focused on? Where was the money coming in for Snap?

SPEAKER_01:

Yeah, so I would say like within performance marketing, right? Like obviously, there's the Nike McDonald's of the worlds. It's not my bread and butter. Like I've always been a performance guy. Within that world, it's e-commerce, right? That's obviously the nine Jillion pound gorilla in the room. Um, you know, which, you know, obviously like some affiliate roles in e-com. Um and then the other one would be like apps, right? App conversion, app install campaigns would be kind of where the the the rest of the Snapchat performance business is.

SPEAKER_02:

So I imagine just I imagine in five years from now, like I said, you guys are kind of brand new and like getting this thing, but getting the ball rolling, and you're getting it rolling pretty fast. Like you said, people people are going to be, they see, they see the face. What is that? Can you explain? It's just like a girl ghost face chilla. Yeah, yeah. Explain the snap. I uh the snap slogan. My guy, uh, he's got the chain. It's a ghost. Uh Van Oaks. Van Oaks. You know, shout out Van Oates, man. He he had the chain on. We had him on the pot a couple months ago.

SPEAKER_01:

Van's how uh, you know, we we got across the world to affiliate world. He's like, You gotta come to Dubai, man. You gotta come to Dubai. And sure enough, um, you know, now I don't think we're leaving. Um, yeah, so we're not leaving. We're not leaving. Um, yeah, so that that logo's name is Ghostface Chilla. It's like, you know, the disappearing message, a ghost, right? So it it disappears. Um, you know, that that's a fun one. It's been around for a while. I would say a pretty iconic logo. Very, you know, got it on a lot of merch, a lot of a lot of plushies hanging out. We'll have to get the LFG show a snap, uh plushie for the background. For sure.

SPEAKER_02:

This is a two-part question. For affiliates who aren't using Snap and not spending their ad dollars with you guys, what would you say to them why they should hop on, why they should start come making money, you know, with someone with a platform that's doing over a trillion pictures and videos.

SPEAKER_01:

Like, yeah, I kind of laid it out there, but here's how it goes. We got valuable and unique audience, right? Like we said, 100 million in the US, 477 million daily globals. We now have that audience is going to be more valuable, right? Particularly for a lot of affiliate, you know, verticals, whether you're doing pay-per-call, auto insurance, uh, telemedicine, uh, neutra, e-com, home services, whatever it be. Like we've got the audience for it. We've got about a third of the country using the app every single day. We have the ad platform to drive results now. Like I said, we've increased our median last click ROAS 156%. Right? That doesn't matter. Right. We're like we close to doubled the amount of advertisers on the platform year over year. And the majority of them are performance, like the strong majority. And everybody here knows that they vote with their dollar. Like they wouldn't be advertising if if that wasn't the case. And then the third piece is like, we're here for you. Like I'm here. You can find me on LinkedIn. I'm probably gonna get tagged in this, right? Absolutely. Click on that link, send me a message. We will get you set up with with account managers, we will make sure that you're taken care of. We can make sure that your signal is good. We'll make sure that we audit everything and give you the guidance to actually drive results, right? Like we care about this community. We're investing in it. We want you to invest in us simultaneously.

SPEAKER_02:

Any success stories that you can give? Yeah. Someone who's hopped over?

SPEAKER_01:

Yeah. I would say, you know, some of the key verticals that we would really recommend. Um, in the US, auto insurance is probably our biggest affiliate vertical, followed by health and wellness. Uh GLP1 has absolutely exploded lately. That's something we would strongly recommend. From there, we would also recommend uh personal finance, right? Um, so whether that being um, you know, I always have the adage, if it makes dollars, it makes sense. Right. So whether that be through somebody's auto insurance program, whether that be a credit repair, debt relief, what up budgeting app, whatever it is, like if you can make that user a little bit of extra cash or save them, they'll they'll click. The big success story I would share is OTTO. Love them. We've got a bunch of public case studies with them showcasing uh a myriad of solutions from our target cost bidding to what happens when you start to use our conversions API. Um, they really do exceptionally well. They've been a major investor um in in the business for those reasons.

SPEAKER_02:

Eight years, you've been with the company a long time. You seem happy. Uh, you seem like excited, you seem excited, you seem confident, you know, about what you guys have and where it's going. Where are you guys going? What's giving you give us a sneak peek on, you know, some insight of what's next?

SPEAKER_01:

I would say the biggest thing that we want to do, my personal goal in you know, developing product and partnerships for this area is to make it easy.

SPEAKER_02:

Yeah.

SPEAKER_01:

Right? Like, as much as we talk about the ad dollars, we don't really always think or talk about time. Like bandwidth is is the number one thing with a lot of these advertisers. Everybody that I talk to says, ah yeah, man, like I thought about Snapchat, I just never ended up doing it. So continuing down this line, I would say some of the big things that we've done and will continue to do, invest in the signal environments. Right. So, like the big thing that you'll hear from every platform, Snap included, is set up your campaign, run it broad, let the conversion algorithms do it thing. I could talk to you about our target cost, bidding, um, you know, CBO, all of those like technical components. But the biggest thing is none of those work if we don't have good signal. By signal, I mean the pixel and conversions API. You'll have a score when you set up your campaign on Snapchat, the EQS score, event quality score, you know, real creative. I know Meta's got basically the exact same thing. Like when it's good, we see massive spikes in performance. Right? Like it just gets so much better. Getting it good has been hard. You used to have to hard code a pixel. If you're an affiliate that like doesn't own the website, like you don't have access to it. So, you know, Ringba being a big one, that's one of our priorities for uh the call business. Calls low-key work on Snap. It's mobile only, so you know, people are are there and ready to call. People think uh millennials are allergic to the phone, but in reality, for the right things, they they will call. So we're gonna continue investing into those partnerships so that you can you know click a couple of times. The ones that we have set up are Ringba, like I said, Everflow, and Red Track, right? So you can do a post-back signal for whatever your offer is, whatever partner you're working with, to send good signal to Snap quickly and easily so that you can use all of the full functionality of the ads platform that has made it so much more successful for performance advertisers in recent years.

SPEAKER_02:

Now you have it. I mean, Adam Young, he's for the people. I mean, he's he's always trying to encourage people in the space, he's always trying to um see see the space grow and for everybody to win. So if he's working with you guys, like I already know that you know he sees something that none of us see. You know, he sees it from a whole different angle. So well, I gotta I gotta find him. I wanna I wanna get a yellow goat club. Damn, I'm sure he's down. I mean, he's down. I mean, the collaps you talk about collaborations, he's down. I'm down.

SPEAKER_01:

We gotta get like a like a bright yellow record for for uh amount spent on Snap.

SPEAKER_02:

Let's let's let's do it. I'll put in a good word. Yeah, Gabe. Um, for people who don't have Snapchat, I I'm thinking now, like, man, do I but wait, why why would I need this uh married, you know, married man, uh kids? Like, why would why do I is Snapchat someone for me?

SPEAKER_01:

Am I am I a demographic or like I mean anybody who like likes to have fun communicating, right? Like if the picture is worth a thousand words, Snap is the you know, easiest, most fun way to communicate with it. You know, would would you I you rather get a text like, yo, I'm with chance here on the LFG show, or like should we snap a picture and send it to somebody? I mean, that's the core thing. And then respectfully, you know, we've already got the users, right? The people love us. Like, it's not really about, oh, we need more people to use Snapchat. If you want to use Snapchat, awesome, right? You're joining a really good community of people who love it. It's really the advertising side of the ecosystem that we're here, we're pounding the pavement, we're letting everybody know, hey, this works, get on board.

SPEAKER_02:

Almost a hundred million active users in the US. Yep. Gay dailies.

SPEAKER_01:

Daily, daily, daily, big number. Yeah, we're not we're not posting MAUs. I won't I won't call out the other platforms that only post MAU. That's dailies, 98.

SPEAKER_02:

Mind blowing. Gay, thank you so much for coming on the show. Absolutely. Looking forward to to keep networking with you and traveling the world and seeing you at these shows, man. No money, no honey.

SPEAKER_01:

All right, find me on LinkedIn. If you want to advertise on Snap, find me. My DMs are open. Let's go. You can see the link, it's down there.

SPEAKER_00:

Click it. Your network is your net worth. We got a fucking crazy network of people. I'm not telling me you're average motherfuckers. I'm talking about people doing$300,000,$400,000,$500,000 a day in ads. People have made billions of dollars in sales, people that exit their companies for about a billion dollars to hit 100 episodes. Guess what? We're about to take it to the next level. So you want to be part of it. Subscribe right now. Remember,