The LFG Show
Talking with movers and shakers who grew up with nothing and worked their asses off to achieve success. Let's 🤬 Go!!!!
The LFG Show
How Vision, Culture, And Smart Partnerships Fuel A $10B Ambition ft. Ringba's Eric Vari & Ross Van Meter
Two booths facing each other, stacks of signed books, and a team that somehow manages to be everywhere at once—this episode pulls back the curtain on what it really takes to scale pay-per-call from a “nice tactic” into a true category with billion-dollar upside.
We sit down with Eric Vari, VP of Sales at Ringba, alongside sales weapon Ross Van Meter, to break down the mindset, mechanics, and momentum driving Ringba’s growth. Eric explains why pay-per-call is still early innings—and how Ringba is deliberately building for the inflection point with enterprise-grade call tracking, intelligent routing, and Ringba X, a marketplace designed to add real liquidity for buyers and publishers. He also shares how Adam Young and Harrison Gevirtz push strategy forward by pressure-testing ideas, leading from the front, and reinforcing a culture where truth, speed, and ownership win. The north star is clear: real adoption, relentless innovation, global expansion—and a long-term path toward a $10B valuation.
Ross brings it down to the field level. From daily content that builds trust before the show to relentless outbound that converts during and after, he details how he books 50–60 meetings per event and closes 25–30% within weeks. The playbook stays simple: start newcomers in white-hat home services, set clean KPIs, and scale what proves out. Education is a force multiplier—the Pay Per Call Revolution and the new step-by-step workbook are designed to help publishers launch faster with fewer blind spots. Partnerships complete the flywheel: a direct integration with NewsBreak unlocks a high-intent 40+ audience primed for insurance and home services, while Snapchat matched spend lowers the risk of testing new acquisition channels.
If you’re a publisher, brand, or marketer tired of signal loss, soft attribution, and guesswork, this episode is a practical roadmap for turning intent into outcomes—covering how to pick a vertical, structure campaigns, and leverage platforms like NewsBreak and Snapchat for measurable conversions.
Shoutout to our sponsors who power The LFG Show:
Ringba – The leading pay-per-call tracking and routing platform, built for scale with enterprise-grade analytics, real-time routing, and a marketplace that connects buyers and publishers with precision.
👉 https://ringba.com
NewsBreak – A massive local-news advertising platform that delivers high-intent traffic at scale, especially strong for insurance and home services, with native placements that convert.
👉 https://admanager.newsbreak.com/signup?utm_source=pod&utm_medium=lfg
Subscribe, share this with a teammate who needs a stronger lead engine, and leave a review with your top takeaway—we’ll feature our favorites next week.
Newsbreak is the fastest growing local news app in the United States with over 50 million monthly and 16 million daily users checking in throughout the day. When you sign up, the Newsbreak team reaches out with White Love Service to get you on boarded and making money right away. Up to$5,000 in matching ad credits, quick account approvals, and dedicated account management to help you find early success. To learn more and sign up, check out the link in the description below. Don't waste time. Sign up now and let's fucking go. Rainbow is the leading inbound call tracking and analytics platform for marketers, brands, and paper call teams. It gives you real-time reporting, intelligent call routing, and fully customizable call flows factored by global telecom access in more than 60 countries. With enterprise-grade reliability, a powerful API, and no contract instead of fees, Rainbow has become a go-to platform for performance marketers worldwide. To learn more and to sign up, check out the link in the description below. Get goaded and let's fucking go.
SPEAKER_03:Alright, here we go, guys. Moment of silence for Dave. He decided not to come to Thailand. So here I am, the man behind the camera. Now the man in front of the camera. And I just got off the phone with Adam, Adam Young, uh CEO of Ringba. He said, Adam, he said, he said, Chance, I need you to do me a favor. He said, I need you to go grab Eric. All right, VP, VP of sales, Eric Vari. I need you to get him on the LFG show. Because we need some good publicity. And Eric, he knows he knows everything about the company. You've been here for a while. You know that you know Ringba like the back of your you know hand, so to speak, right? Like, I do. Eric. Smoke him. Welcome to Thailand. Hey, longtime listener, first time caller. Thanks for having me on. No problem. What brings you to to, I mean, besides obviously your job, like what brings you all the way to Bangkok?
SPEAKER_01:So we do a lot of shows. I think it's the uh the relationships that we've built. Um, being the outright leader for the industry, leading through uh future functionality, uh technology advancements really gives us the uh the ability to uh to show up in full force of these things and really rock it. So it's uh it's a lot of fun. Like I said, walking around is like a reunion. Uh you've done the circuit with us before, so you know how it goes. But uh yeah, having the ability to show up to these things in full force and really maximize our abilities to help people and and to scale and to show what we can do as the uh as the leader is is pretty important for us.
SPEAKER_03:I mean, you guys don't skip a beat. I mean, Dave and the LFG show, I mean, we're f we're everywhere too. So I mean, I would be surprised not to see you here. Talk about um how you started at Rainbow. How long have you been with the company? How did you kind of get into this world, this business, and you know, when did when did it all begin?
SPEAKER_01:Yeah, uh, so it's a pretty interesting story. Uh Harrison and I knew each other prior to me coming on board. Uh, we were actually in a uh in a financial group together. And um the owner of it I had known for 10, 15 years, is based out of Chicago. We had been talking with Adam and Harrison about coming on board and and what my past had looked like and what I had done for 20 years uh in the SaaS space of scaling companies and growing companies and what we could do for that, uh, or what we could do at Ringba and where they were at with it. So I started to put together some strategy and started to really understand what the industry was and where it was in its life cycle, which is a really important thing, right? So paper call is at its infancy stage. This is about to explode. This is gonna be one of the most exciting things that to come down in the SaaS world in a really, really long time and to be on the forefront of it is a pretty big uh is a pretty big deal. So having that opportunity with Adam and with Harrison was was pretty exciting. So uh it's been about two years. Um we put together some long and short-term growth strategies. We've been able to implement it, we've seen some great success and some great scaling over throughout that time, and and the best part about it is it's just beginning. So we're at the forefront of it, and like I said, it's gonna take off.
SPEAKER_03:How does these affiliate worlds, how do they shout out to KJ Rocker, for for giving us this lovely booth? How does affiliate world um compare to the American shows, the affiliate summits and the contact aisles, the lead gen worlds?
SPEAKER_01:For these shows, um, I think it's an untapped market. So this and the the Latin American market uh are just wide open. So it gives us the opportunity to come on in and showcase what we can do and what we've been able to do in the other markets, especially the US, uh, and start planting the seed and start figuring out who uh who are real players on this side of the fence and then who we can partner up with to start scaling it over here. But yeah, I think these uh these shows are pretty important for that aspect of it.
SPEAKER_03:I mean, you guys don't have one booth, you have two booths, they're facing each other. We'll show that in a clip real quick. But what is there, is there two different parts of the business or is it just Ringba just saying, hey, you know, we we'll we'll take this whole lot right here.
SPEAKER_01:Yeah, so part of uh what's made Adam and Harrison so successful is their ability to kind of see into the future, to see around corners. And part of that is the innovation. So they created Ringba X uh a few years ago, uh, and that's really starting to take off. They've been able to put the right butts in the right seats with leadership aspects. Uh we've got Adam Stay running that right now, who is an absolutely incredible human being. But yeah, we have the Ringba X booth over there as well, which is pretty awesome. So it's a it's an open market place for you to buy and sell calls. It's a little bit different than what we've what we do on the Ringba side, but um, nevertheless, still pretty important aspect of growing the industry.
SPEAKER_03:So Rimba taking over the industry at the top of the top, what else is there to do? You know, what what's next for Rimba? What is the future like? When Adam has these meetings with you, you know, what are you seeing from his perspective? And you're like, okay.
SPEAKER_01:Yeah, that's a great question. So again, their ability to kind of see into the future and see around corners of of what's coming down next and and to get behind the innovation side of uh of the industry and continue to push it is unbelievably impressive. We've got some amazing things that are that are on their way out. It's a pretty exciting time for us over at at Ringba. We haven't fully baked some of the things that are that are coming out, but I'm sure as soon as we do get a little bit closer, we're gonna probably give you guys a call and and talk through what those things look like. So right now we're in some uh we're in some some growth stages in trying to figure out where that's gonna head and and what we're gonna do in that capacity. But yeah, the innovation is a is a constant uh pursuit with us at Ringbow, which makes it a lot of fun.
SPEAKER_03:Ringbow from from day one, they actually, Adam encouraged Dave to get this whole podcast thing going. So you guys have been the sponsored, you know, since day one. We just hit our 100th episode. Thank you. King guys, you guys, I see you everywhere. We're like, we're like brothers, you know. It's like so doing this circuit together. Doing this circuit together. We're we're everywhere. So um, I know newsbreak, we just brought on newsbreak, and I know Rings was doing some interesting things with Newsbreak. Can you talk about that a little bit and what you guys got cooking up? What exactly does that partnership look like?
SPEAKER_01:Yeah, so as of right now, that's uh still in its infancy stages. We're we're working on um solidifying all of that. But it sounds like we're gonna do a lot of cross-marketing and a lot of cross-functional marketing with with Newsbreak. So a lot of their same uh clientele that they've been targeting is on our platform and vice versa. So I think that that relationship's going to bode well for all of us. I think it's gonna be really fruitful, just like it's gonna be for you guys as well. But yeah, we're still working out what the cross-marketing and and cross-functionality is gonna be with uh with the two organizations, but we're pretty excited about it. Ryan Ludlow is uh is outstanding. He's been a great pleasure to work with over the last couple of months as we continue to build on that relationship. So we're looking forward to the good things that are gonna come from it.
SPEAKER_03:Let's take it back a little bit in your journey. You've you've been a sales salesman for for how long? How long have you been in sales? Gonna age me besides my hairphone. And when was your first sales job? Let's talk about it. Let's go, let's go way back back in the time.
SPEAKER_01:Shit. Uh yeah. So I've been in a SaaS business uh for the last 20 something years. Had the opportunity to grow some pretty great businesses, taking them from hundred and 150 million to a billion dollars, IPOs, a lot of VC sales, which has been fun too. So Anderson. You're saying William? With a B. With a B, like Adam says. Like Adam says. Yeah, it's it's been a it's been a wild journey. It's it's been a lot of fun. Working in that technology space in the in the SaaS world is uh is a forever-changing market. So constantly staying ahead of it and constantly staying at the forefront of it and trying to push it through great leadership, great products, great strategy has been uh it's been a lot of fun. I've been unbelievably fortunate in that capacity.
SPEAKER_03:For up-and-coming entrepreneurs, people in this business world, what advice would you give to them first and foremost? Like, what do you think is the most important thing when you step into this space in this world?
SPEAKER_01:Uh we've all that was another big thing with Adam, too. Is most of us were all entrepreneurs as well. I've had a couple of my own companies. You guys have all had your own companies. What would be the advice? Uh, I heard this one the other day. There's I've got a lot of them. This one is a really good one. It was the definition of an entrepreneur, and it is somebody that jumps off the cliff and builds the airplane on the way down. Um, I always thought that was a really interesting perspective of looking at entrepreneurship. Yeah, I think that's probably one of the the better bits of advice that are out there for for them is uh is that belief that you know, that absolute belief that you can do it. I think that's another really big one. They're uh they're almost delusional in a way of of how successful they can really be, which I think is a huge quality that you'd need to be able to grow something and uh and to take it from an idea to to actually profitability.
SPEAKER_03:When you said that, I I I'm into instantly thinking take action, right? Because a lot a lot of people, if you don't jump off the cliff, like you're you're never gonna figure out anything, like if you don't take a step. Um one of the sharks, I forgot, forgot his name, Mr. Wonderful. Mr. Wonderful. He's talking about he worked for CEO of Facebook, I think. What's that guy's name? Mark Zuckerberg? Mark Zuckerberg. Was it Zuckerberg? I think he said he worked for him. You talk about like the different types of people there are, and he was saying Zuckerberg would have these list of things, but none of it really mattered, but you know, maybe the three things that were important and he had to get to it, you know, that day. I was talking to Adam and he was talking about, you know, different people's personalities and like doing some type of personality test. And he was saying that he's the same type of person as like an Elon Musk, as you know, just Oh, I would believe that, right? Absolutely, yes. What is it like working for a guy? That's where I'm going. It's like, what is it like working for an Adam Young? I mean, just a bright, you know, since he was little, you hear these stories, him and Harrison, you know, 14 years old, you know, doing ads or whatever in high school, running campaigns. What is it, what is it like? I mean, literally working for a legend.
SPEAKER_01:Yeah. Um, so that was one of the things that we had spoken about. So when I was coming on board, we were out in Vegas and we were sitting in uh in one of the nicest rooms I'd ever been in in my life, and we were talking through it, and we were talking about the different stages of scaling an organization his size to where he wants it to be and what the strategy would be, and kind of diving into it. And the vision that he has and how he approaches things is is truly bar none. Um, I think that's what attracted me to the opportunity the most. But having that uh ability to work with a super genius that's gifted is really is is pretty unbelievable. There's and it's really, I guess it's hard to describe in that capacity because if you come up with an amazing idea, he instantly makes it better, or he'll take it three steps further in a direction that you didn't think of. And he does that constantly all the time, and it's almost a reaction to things. So if we're talking about strategy, which is a lot of fun with him because he's he's got an amazing brain for it, and bringing up ideas and and having a brainstorming session with him, it it just it flows so quickly, and then it's such a comfortable space where there aren't really any wrong answers because he will give it, he'll give it energy and he'll give it, you know, the the time to think through it, but it all just keeps flowing, which is pretty amazing. And I think that's the difference between, you know, somebody who wasn't very successful versus somebody who was is that ability to continue to move, to move the uh to move the needle on just about everything. So yeah, getting the opportunity to talk with either one of them in strategy and picking their brains to the point where I annoy the shit out of them, where I'll call them or check them, hey, what about this? What about this? Um constantly tell me I don't like the phone, Eric. Yes, Adam, I know I called you out on it. No, but that that ability to constantly take something and make it better, no matter what the idea is or what it is, without judgment and then without any wrong answers, really allows us to to take the uh to take the driver's seat on a lot of stuff, which is fun. He gives you truth. I he he gives you the truth. Yeah, he is the truth, he really is, and he lives in it perfectly. And uh, I think that's a really source of his strength and where a lot of his uh his ingenuity, uh, his motivation comes from. I think uh it's also what makes the organization in the culture amazing to work for is he's the center, the the the nebulous of it, if you will, and then it kind of branches out from there. So the rest of us have the opportunity to kind of feed off of it. But he's the one that sets the pace for it, which also is a lot of fun. And he's super accessible.
SPEAKER_03:That's what I love about those guys. Um Harrison, you know, you can't miss him. He's always at the booth with these awesome t-shirts. Harrison, can I can I please get a shirt, bro? I need a shirt. XL, please, can I get one? Maybe a double X. Those aren't compression, they might fit a little tight, but they're super accessible. I've gotten to just go and just side ventures or side uh ideas that I have in in the business world or you know, just things that I want to do, you know, personally. And I've gotten to say, you know, hey Adam, what do you think about this? And he gave me hard truths. Oh yeah. And I didn't want to hear it. And I I still, you know, I still want to be like, you know, yeah, I'll show him, you know, type type of thing. But but, you know, he's right. And um, you know, he'll tell you when you got a good idea and he tell you when you won't. And uh he's he's usually right. So it's it's just an honor to have that access to be able to talk to people like that and and to be able to just pick their brains. So I'm sure it's fun, you know, like you said, just to be able to be in those rooms with them on a daily and uh get things done and see see progression. I think that's awesome.
SPEAKER_01:Yeah, it's uh it's it's it's pretty wild having that opportunity uh and that access to them. And they go to every show, they do everything in the company. They don't ask anybody to do anything that they wouldn't do themselves or don't do themselves, which is another really big thing about leadership that we that we truly set the foundation on. Um, I do the exact same thing with with a team that that I lead in everything else. I do every single thing that I ask them to do. I build my own pipelines, I make my own calls, I go to every show, I do everything and anything and lead from the front. And Adam does the same. Harrison does the same. Jonathan Washburn, Adam Stay, Chad King. Uh the list goes on and on and on. And I think that's another area where you see the culture um that allows us to consistently win and progress throughout is having that ability and having that that foundation that he had set forth for us, which is already unique.
SPEAKER_03:What's the future for Arid Vari? What what are your goals? Do you have any goals? I mean, obviously you're focused, you're you're where you're at, but what what do you have in mind? And any goals, anything?
SPEAKER_01:I've always been very goal oriented. I think that's what Adam and I like about each other too, is I think he has a lot of that same vision as well. One of the biggest ones is is growing this organization, this this industry. When we had come uh or when I had came on board uh with Ring Buff, we had discussed where we wanted to take the organization and where we saw the future of paper call and the industry as a whole, which was really cool to get his perspective on it, uh, and then align our our goals and our strategy with that. And the biggest one that we have, uh, which I dedicate my life to, and this is something I've had a lot of conversations with my wife and my kids about, uh, but that comes first. Um, that's why I'm at all of these shows, that's why we do everything and lead from the front. Um, but it's getting Ringba to a uh a$10 billion evaluation. Um, so that's the biggest one. That's the one that keeps me up at night. And then the rest of them is just a healthy, happy family and a good uh a good balance and a good support structure that uh we've got in place with uh you know with my personal faith.
SPEAKER_03:I mean, I don't know where you guys stand now, but 10 billion doesn't seem too it doesn't seem too crazy to think based on all the goat awards that I've seen in Adam's penthouse. Uh I I don't I don't think you guys are, you know, not gonna make it.
SPEAKER_01:So yeah, the growth continues to come with Ringba, and I think that's a uh an attestment to the culture, the feature functionality, the technology that we have. Um but yeah, I don't I don't think it's gonna take nearly as long as we think it is, which uh is also the exciting part. And I've like I had said I've done this in the past, and the ride up is one of the most wild things you will ever be a part of. Taking a company from a hundred million or fifty million to a billion dollars is uh it's one of the coolest things I've ever had the opportunity to do. And I've had it, I've had the opportunity to do it a few times, which has been wild. So it gives me a lot of insight as to where to steer the ship and steer my side of uh or my my uh my section of it. But it is one of the most incredible journeys that uh that anybody can go on. It's also the most motivating.
SPEAKER_03:Dave's real big into stocks, he's always talking about you know, crashes and this and that happening. But then you see the economy, it just it just keeps booming. You see Elon Musk, you know, might be the first trillionaire we ever see. So, you know, when you provide a service that helps other people grow, and you're growing with people, but you know, they're growing, like it's ultimately gonna happen, right? Absolutely. Oh, for the first time ever, Eric, we're gonna do a tag team episode here, right? We're gonna cut you some slack and get you out here early, but we're gonna bring on a sales machine right now. Eric, thank you so much for your time, brother. You guys are the best. Hey, no, you're the best. You're the best. And and Ross Van Meter in the building. He came to Bangkok too. These guys come deep. When Ringbug comes, they're not just bringing one, they're not just bringing two, maybe three, but usually a whole pack. Ross, what's going on, brother? Welcome to Bangkok. Welcome to the LFG show. Thanks for having me, Chance. Hey, excited to be here. Hey, excited to have I see you were smelling my smelling salts a second ago. Yeah, that'll do the job. I mean, they'll that's smell. Go ahead. Dave doesn't uh he doesn't need these, he's just on smelling salt go at all times. Oh, he's an energizer bunny for sure. So trying to match his energy, we're gonna bring the smelling salts here in the booth. Talk to me, Ross, about your journey, where you started from. How did you get in contact with Rimba? How did Rimba get in contact with you? How did this whole thing happen and start with you?
SPEAKER_02:Yeah, so about two years ago, Eric uh reached out to me on LinkedIn. I was that guy right there, Eric. That's why. Yeah, he uh headhunted me over. We were in a similar industry way back in the day. And so uh he was looking at my background and thought I would be a good fit for this. I've got a lot of family that it's in, you know, digital marketing and advertising. I've got a sister with Meta who's been with them for about 20 years. And then I've got a sister with uh Snapchat as well. So when I told them about Ringbo, we did some research and they thought it was a great move for me.
SPEAKER_03:That's interesting because a lot of people get in this industry, they have no idea what they're getting into or you know, what paper call is and what is lead gen and how does this all work? But you were already active on LinkedIn, so you had yeah if you if you got a LinkedIn account, you probably know a little something already anyway. But um, how has that helped you, you know, getting into you know some good graces with Ringba and just you know being successful?
SPEAKER_02:It's helped a ton, honestly. And you know, you're building your brand in a advertising and marketing world, which is I would say 95% of it. You know. The big thing is you gotta post every day, you gotta keep keep people, you know, expecting something from you every day, whether that be on internet. Instagram, LinkedIn, Newsbreak, however you can get it out there, Twitter. So I'm trying to be as active as I can and definitely I'm seeing the fruits of my labor for sure.
SPEAKER_03:Yeah. I started um in this industry and I had no idea what it was. I seen, seen someone driving a nice car, my guy Andrew Minat. He was driving a nice uh Cadillac Esclay and uh meet up with him. I'm like, dude, what do you do? He didn't even really couldn't even really explain it. He's like, you just got to come into the office and see what's going on. So I did that. Um, I was already doing a lot of content creation at the time anyway. So when I seen that they were, you know, doing LinkedIn, I'm like, okay, I could do this. So I kind of started this whole, you know, content video thing. Like people were actually saying, yo, this isn't Facebook, like some of the types of content I was putting on LinkedIn. Now everybody's doing those type of things too, but I almost feel like I kind of broke a barrier. And you're right, it's just putting yourself out there. It's it's uh it's not being afraid to be judged, it's being consistent and always, you know, and you're gonna you'll get people interested. People, you'll start conversations. I think that's what when you go to the shows, people are a little shy of that too, is starting conversations. How have the shows uh been a big benefit uh benefit to you? Yeah, it's great.
SPEAKER_02:Like you said, constant contact is the key to success in this industry, and these shows have been amazing. I mean, Ringba always gets a premier spot, premier booth. I've just got to put my hand out there and catch them as they walk by, honestly. And that's probably what I'm best at. I I guarantee you I come in with, you know, probably 50 to 60 meetings per show, but walk out with another 50 to 60 contacts that are quality just from, you know, getting out there and networking, putting my hand out there and saying hello.
SPEAKER_03:Out of those 50, 60, how how many of them are are one-time close deals?
SPEAKER_02:I would say about 25 to 30 percent of them close within a week or two. And then the other ones you're following up for a couple months, if not a year, when they're finally ready to jump into the call space.
SPEAKER_03:That's gotta be, I mean, uh, I've worked, you know, for companies, I'm selling, I'm selling things that like may not be great for you. You know, I I've I've been in tough situations where I've had to, you know, sell some leads or sell some data that's might not gonna back out. But it's it's different when you put yourself in uh in the room with the right company who has a good service, who has a good name, a good reputation. It's it's like a layup. It's like I'm at the free throw line, all I gotta do is hit one of two, right? Like so talk about that and and Ringba and just how you know how awesome that is to just be able to have a company that where they can walk the talk and talk the walk.
SPEAKER_02:Yeah, they're they're always gonna spend money at these shows and get you in front of the right kind of people. The other thing that helps out, which I had none of this in any of my past positions, past roles, was a book and a CEO that's putting themselves out there. And people read the book, they're looking at Adam's Instagram, and they just want to get involved. Even if they've never done lead gen, never done calls. He spells it out for you right there in that book. Right here, paper call revolution. Okay. The number one book in affiliate marketing. You damn right, I guess. People read it and they get inspired, and you know, they want to come and start creating, you know, their own advertisements, putting Ringba numbers on there and driving calls. He makes it attainable to the average person, which is great.
SPEAKER_03:Yeah, I tell people all the time, you know, maybe someone who who doesn't know about the space or they're looking for ways to make money or some type of new. I'm like, hey, read this book, give it a go. I'm telling you right now, I I know people who have read the book and they've seen success. And I've seen a lot of people who are in this industry doing paper call, and I see the numbers and I see, you know, what can be made in this industry. So I read the book, and there's a second book, too. Can you talk about that book? What's that book like and how is it different? Because I know it's like a step two, you know.
SPEAKER_02:So there's this book, the original, and then they just came out with a workbook where you can literally work through starting your own paper call business step by step with Adam's instructions. So it's out right now. We're sending it out to anybody who wants a free copy. Definitely contact me, r.meeter, M-E-T-E-R at ringba.com. We'll get you a uh workbook and get you started.
SPEAKER_03:Absolutely. Give me give some success stories. Give us some cool stories. Maybe someone who just got in, just signed up with Ringba or uh someone who just started paper call. Can you give us a cool success story or something you've seen?
SPEAKER_02:Yeah, definitely. People read the book, you know, they don't know who's gonna buy their calls, what vertical to get into, anything like that. So I'm a sales rep as well as a coach, coaching people into the paper call space. So as they get started, I try to get them into verticals like home services that are a little bit easier, not as many stipulations as like an insurance vertical, somewhere where they can generate pest control, roofing, plumbing calls, something that everybody needs and everybody understands. And so I usually point them in that direction first, really great, you know, the grasp one vertical, win in that vertical, and then move on to the next one, is what I say.
SPEAKER_03:We just I just talked to Eric about this. Um, those were all white hat verticals you just mentioned. We're at affiliate world, there's a lot of black hat verticals, and you guys are trying to, it seems like maybe tap into this market a little bit more. Um, how how how is that working as far as black hat verticals and plugging into Ringba and and the success there?
SPEAKER_02:I think everybody's been really responsive. I mean, there's a lot of eye gaming, crypto, gambling, that kind of stuff here. I don't think those pay out, you know, as well as like a paper call white hat vertical. And that's what people are interested in. Is they're interested in higher payouts. You know, these are gonna be more consistent, I would say, you know, for the future. You're always gonna need someone that's gonna come and, you know, fix a leaky pipe in your basement, that kind of thing. And it's something that's easy for people to understand. There's a lot of stipulations, you know, government regulations that are coming down on eye gaming, all of that kind of stuff. So this is a good vertical for people to lean on when times get tough. Or paper call is good for people to lean on when times get tough.
SPEAKER_03:A lot of people are saying like meta-saturated, and um, there's some verticals that that are tougher to get into. So newsbreak has been a uh platform for people to utilize that that may not have so many people, you know, in the game, in that, in that space doing the things. What can you um contest to with the newsbreak and ringbow relationship that's going on and the partnership that you guys are building? Oh, yeah. How do you think that's gonna uh, you know, where do you see that in five years?
SPEAKER_02:It's been really successful so far. We've got a direct integration with them. So our platforms learn from each other, learn, you know, who's converting. And basically, Newsbreak is a little bit of an older audience. I would say probably 40 and up age group, which is great because those people have money, they have homes, they need insurance. So that's all something that you know we can get behind. Those are all white had verticals that they're pushing on that platform.
SPEAKER_03:They're not a waste of time. No. They're not a waste of time lead. It's a quality lead, a quality person, quality contact.
SPEAKER_02:Yeah. If you're on newsbreak, you're probably pretty in tune with what's going on and, you know, the local economy in your country, all that kind of stuff. And so you see what's happening, what's going on, and you're willing to, you know, purchase something, say an insurance policy that might help your family out in the future. Whereas somebody who's on maybe like a TikTok, something like that, they're more gonna be into like an auto insurance ad, something like that. They're not gonna be looking at life insurance or anything of that sort. For sure.
SPEAKER_03:Well, you mentioned, I think you said your sister worked for uh Snapchat or you had some some family like endless space Snapchats, you know, right over there. I thought that was cool that they just kind of started coming to these shows, Google, Snapchat. I seen YouTube here, like some of these social. So they're starting to get it too. And we just did, we just did a podcast and I was talking to him about, you know, seeing on the other sides of the fence. Like when once you see things on the other side of the fence, and he had mentioned uh, he had mentioned Amazon. It started, you know, he's seen the packaging, he's seen the online, he's seen like the different, and he brought it together. You guys, Ringba, and now with Ringba X, you guys are are bringing things together with newsbreak. Oh, yeah. And and when you do that, when you bring in these pieces, it it ultimately is just it's like a ticking bomb. Yeah, it's gonna explode. So$10 billion. I know Eric said he was trying to get to that$10 billion evaluation with Rainbow. Certainly. Uh what do you think about that? How how far do you guys think realistic you guys might be from that? Um, I think it's gonna happen sooner rather than later.
SPEAKER_02:And with good partners like Newsbreak, Snapchat, I mean, the sky's the limit, honestly. Anyone you know who's looking to advertise on Snapchat, we're also offering a kind of a match. Hit up Gabe at Snapchat. He's doing a 13k match, spin 13k, they'll give you 13k and ad spin with Ringba. And so such a weird number, 13.
SPEAKER_03:Why 13?
SPEAKER_02:A lucky number, I guess. I don't know. Could be 10, 13. I'm sure you could get a little bit more if you asked. Yeah, that's nice. If you if you if you if you call Ross, Ross might put in a good word for you, right? Oh, yeah. And I know Gabe very well. We've seen him at a bunch of shows now. First met him at ATO in Barcelona. Great guy, great brand. So we'll we're proud to you know be working with him. That's awesome. That's awesome.
SPEAKER_03:Well, Ross, I look forward to seeing your growth. I look forward to seeing you at many more shows, bro. It's always a pleasure smelling salts with you. Of course. Yeah, you know, that's got okay. Got me up and at them.
SPEAKER_02:Gotta go. Yeah. If anybody needs help getting into paper call, if anybody wants me to coach them, get them, you know, move in and teach them some good offers, definitely reach out to me. Again, you can hit me up on Telegram, Ringba Ross. You can hit me on Instagram, ringba.ross, or shoot me an email, r.meter M-E-T-E-R at ringba.com. Would love to speak with you.
SPEAKER_03:Hey, make sure you like, comment, and subscribe to both of us. It goes a long way. You know, you we're out there putting ourselves out there. We're creating this content, creating this value. Go show some love. Follow the LFG show, subscribe, follow Ringba Newsbreak, follow Ross Vanmeter. No money, no honey. No money, no honey. LFG.
SPEAKER_00:Let's fucking go.
unknown:Let's go.
SPEAKER_00:Your network is your net worth. We got a fucking crazy network of people. I'm not talking about your average motherfuckers. I'm talking about people doing$300,000,$400,000,$500,000 a day in advance and people that have made billions of dollars in sales, people that exit their companies for about a billion dollars. Guess what? We're about to take it to the next level. So you're going to subscribe right now.