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The LFG Show
The Million Dollar Book Play ft. Chandler Bolt CEO SelfPublishing.com
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NO MONEY. NO HONEY. 🐻🍯
A book isn’t “slow”… unless you don’t know how to use it.
From the floor of New Media Summit in Austin, we sat down with Chandler Bolt (CEO of SelfPublishing.com) and this one hits DIFFERENT. If you’re stuck fighting for attention, burning cash on ads, or blending into the noise… this is your unfair advantage.
We break down why books are still one of the fastest ways to build authority, dominate your niche, and turn attention into REAL customers. Not theory… actual execution.
This is about becoming the obvious choice before the call even happens.
Inside this episode:
– How to turn a book into a lead gen MACHINE
– Why a book is the ultimate high-value business card
– Free + shipping funnels that actually convert
– Giving away audiobook + PDF to multiply conversions
– The difference between being known vs being known FOR something
– How to “plant your flag” and own a niche
– The MORE method (mind map → outline → rough draft → edit)
– Writing vs dictating vs ghostwriting (what actually makes sense)
– Chandler’s “8-figure profit bridge” framework
– The mindset shift from 7 to 8 figures (this part gets real)
If you’re a founder, operator, media buyer, or anyone trying to stand out in a crowded market… this is the play.
Stop renting attention. Start owning authority.
Subscribe for more real conversations like this.
Drop a comment with the one idea you’re running with.
And send this to someone who needs leverage right now.
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SPEAKER_00Newsbreak is the fastest growing local news app in the United States with over 50 million monthly and 16 million daily users checking in throughout the day. When you sign up, the Newsbreak team reaches out with White Love Service to get you onboarded and making money right away. Up to$5,000 in matching ad credits, quick account approvals, and dedicated account management to help you find early success. To learn more and sign up, check out the link in the description below. Don't waste time. Sign up now and let's fucking go. Ringbug is the leading inbound call tracking and analytics platform for marketers, brands, and paper call teams. It gives you real-time reporting, intelligent call routing, and fully customizable call flows backed by global telecom access in more than 60 countries. With enterprise-grade reliability, a powerful API, and no contracts instead of fees, Rainbow has become a go-to platform for performance marketers worldwide. To learn more and to sign up, check out the link in the description below. Get goaded and let's fucking go. Guys, we're in Austin. What do you say? Go big or go home. Everything big in Texas, right? We're not messing around. I'm here with Chandler Boat. He's a CEO of selfpublishing.com. Check it out. If you want to blow up, if you want to get the eight figures, well, seven figures, eight figures, nine figures, ten figures, you got to promote yourself. One of the ways that the best ways to promote yourself is by publishing a book. It sounds old school, but it works. You got to get your attention. It's all about the real eyeball economy. Right now we're at the New Media Summit and we're talking about writing books, how you can publish yourself, how you can get yourself out there. And Chandler has scaled to eight figures. So we're gonna talk about promoting yourself, growing with this system, and getting eight figures. Chandler, I really appreciate you being on the show. We had a lot, we tried doing this six or seven times. I almost threw in the towel, but we made it happen. His team came through. We're here, baby. New media summit. Let's go. So let's talk about this. Let's talk about why should someone publish a book. People might think books is old school, like what the fuck? Well, you they rather do social media or whatever. Like, why is this still a valid way to promote your business?
SPEAKER_01It's funny, we're at New Media Summit talking about one of the oldest mediums possible. Yes. I'm gonna talk about that in my talk, but it's it's new media, old medium. And if you notice, all of the biggest brands, if you're thinking Cody Sanchez, Dan Martell, Alex Hermozzi, Amy Porterfield, I mean the list, Tony Robbins, Dean Grass, you could go on and on and on. All of those folks are turning to something as timeless as a book to turn attention into customers. Yep. So to turn people from just casual scrollers to this person is a buyer and then now eventually a customer. So if you look at these eight-figure empires, they're built on the back of one of the oldest mediums possible to book.
From Author To Authority
SPEAKER_00Yeah, absolutely. And you know what? I think I'll go back to my experience, right? Um, I really didn't get really too involved with social media. I had a Facebook account. It was like, I didn't update that in five or six years, right? And I was I was brokering leads. I was making probably 20,000, 30,000 a month for myself, just brokering leads, right? And this guy, James Van Elso, very well known in my industry, like, Dave, you got to update your social media. Like, you don't realize how much opportunity you're missing. I updated that simple stuff, and it's just amazing how much more I started posting my life. I'm on the go. It's the LG show for a reason. We I told you, I'd fly over a hundred times a year. We're here, we're there, we go on stage, we speak. It people, it's not it's not your usual lifestyle. As I started doing more of that, people started coming to me. I started becoming looked at as an expert in my industry. I was an expert in solar lead gen. I got all the top solar lead buyers in the industry. And I was doing millions a month in solar leads, right? So I think it comes down to the same thing. Like when someone writes a book, they're an immediate expert.
SPEAKER_01When you say, Yeah, well, the root word of authority is author, right? You can't spell the word authority without the word author. Oh, wow. And so when you become an author, you become an authority. And the funny thing is we come from very similar backgrounds, door-to-door sales. Yeah. I mean, uh it's and so when I published my first book and even just all the fundamental principles that we've used to grow to eight figures, I learned door to door. Yeah. And it's it's not fancy, yeah. I'm in the same boat as you. You know, all I have was a Facebook account. I created my first Instagram maybe five months ago. Oh, wow. So I'm I'm not a social guy, and I think I'm proof that you can scale to eight figures without needing a personal brand and without needing social media. Now, is it helpful? 100%. But either way, I mean, the books have been kind of the lich pin of everything that I do and we do. And obviously, we we we publish multiple books a day. So it's we're we're doing this all all day, every day at the company.
SPEAKER_00Yeah, you made a good point, right? So before my social media presence, I it was pure hustle, like door-to-door, like you're talking door-to-door sales, calling, doing whatever. And I I was capped. I mean, the most I think I made was$30,000 net in one month, right? Which is not bad. That's that's pretty good, right? That was without social media. Once I got social, so I was doing six figures. What do we say? That's four or five hundred thousand a year. Once I added social media, then I doubled my income, right? Then I was over a uh whatever, a million. I don't forget what my revenue figures were. Then before you know it, two years later, I made Inc. 5,000. I made number 187. We did it three years in a row. We had two companies make it one year. We're looking at people wanting to buy us out. People saw us on the Inc. magazine. They're like, hey, you're in solar, we want to buy you out. I had a$30 million solar offer to buy my company, right? Fell through because solar went the other way. But the point I'm trying to say is that there was a formula to go from zero to six figures a month. Then how do you get to seven figures? How do you get the eight figures? How do you get to nine? And I think that you can't do that without these parts of the pieces of the puzzle. And I think that social media is one piece of the puzzle. And this is another piece of the puzzle that people don't think about.
SPEAKER_01It's funny, we did a breakdown video on this the other day is the difference between a five-figure book, a six-figure book, a seven-figure book, and an eight-figure book. Because I've launched ones that have done each. Yeah. So I've kind of, you know, each time you learn a little bit more, and it's all about how do you integrate it into the business. And so that's where I think about how do you use a book to get more leads, sales, and referrals. So accelerate the things that you're already doing. And that's that's how we use it.
SPEAKER_00I love success stories, right? We're on, we're here, we want to sell the sizzle here. What's the best success story of someone made? Let's talk about a client. I mean, obviously you've done it, right? But a client that they they never wrote a book. I mean, I I'm gonna be a client of yours. I'm I'm gonna get this done. I know you talk about you writing a book over a weekend. I want to talk about that too. But give me the success story. Someone that no experience, and then this just blew up their business. And what kind of numbers were they doing before and after?
Before Book And After Book
SPEAKER_01Yeah, that's a great question. I mean, there's a bunch of examples that come to mind. One of my favorites is Brian Lubin. He's here at this event. Uh, and he has he, you know, was in corporate, started buying real estate, started doing that successfully, and then said, All right, I'm gonna teach other people how to leave their corporate job doing that. And he, it's funny, it was an event like this. I remember it was it was the South by Southwest event with I want to say Noah Kagan and Sam Parr and a bunch of people. And then he raises his hand, asked a question about a book, because some of those guys had done a book, and then we talked after, he ended up working with us, and I mean, it just blew up his business. We helped him write this book from passive to passionate, and that became the legion for his mastermind.
SPEAKER_00Yeah, I think he didn't know. It was like a legion magnet, is what it is, right?
SPEAKER_01So yeah, so it's it's for people who are saying, Hey, I'm curious to learn more about this. They read the book, and then I think he the numbers he he quoted Dust was about 105k in sales within a few months of his book launch. But then now he has an asset that he's moved over 10,000 copies of that book. And so there's so many examples of that. Of it's what Brian Tracy would call it B B and A B. It's before book and after book. Yeah. And before book, you're scrapping without a ton of leverage. Afterwards, you I call it leverage impact. You've got this book that creates create leverage in your business.
SPEAKER_00No, you're getting me excited, man. I'm gonna do this. And I think that I'm gonna be honest with you, right? We were talking offline. I met your company, your team in December. Shout out to Ben Hirsch, Creator Economy, great brain master miles in in at December. I met your team. And you guys spoke uh one night and I saw you at the booth, and I'm like, in my mind, and I think um a lot of people, they're gonna look at a book as being antiquated, right? And I'm just being honest with you. Oh, but like when you think about it, this I'm in lead generation, right? Meta and all these uh places generally, they're very saturated. And it's almost like you know what does really well? Uh mailers, like people, especially to them senior market. They oh, you gotta you get a mail, you have to open your mailbox or else it's full. You can look through each piece of equipment so that each piece of the mail and see if this is, and then maybe you throw away 20 pieces, but one is for legit. So you gotta have different polls when it comes to marketing in the water, right? And I feel like this old school stuff, whether you call the old school or why, if you integrate it with the new school, online marketing with content, that's how you get the bang for your book. So when I when I saw you guys speak, like it makes sense. I need to do this, and I didn't do it was December, I didn't do anything. Seeing you again, multi exposure, like I'm gonna, I'm gonna talk to my team. Let's get this done because I'm an expert at what I do. If you're an expert, it makes all the sense in the world to do this.
Free Plus Shipping Book Funnels
SPEAKER_01A book, if used properly, is the secret to significantly better lead gen. It's funny you mentioned that. One of our best converting funnels right now is old school free plus shipping funnels. Zach's killing it. It it's we give away the book for free. They cover shipping and it just prints for us in media buying. Similarly, we give away the you know, the audio book, we give away the PDF, we give away that everywhere, and we see all of our metrics lift. Our cost per lead is better, our appointment booking rate is better, our close rate is better. If someone consumes the book or at least has exposure to the book versus if they don't, it's a nine-day difference. So I look at how do we use the book to accelerate lead generation. But not only that, but your close rate and your pull-through on the back end is way better if they've had any sort of interaction with the book.
SPEAKER_00Yeah, because at the end of the day, sales and converged is about trust, right? And and then what happened with me once I started posting online, people got to know me better. They saw me speak, they got to see my family life and all the stuff that I do, and like they get to know me a little better. And then I think if someone reads a book or listens to an audio book, you get to know them and you stand out. You this nowadays, especially with all the there's so much information overload, you want to stand out, right? Is what it comes down to. So I think it gives you such a good way to stand out.
SPEAKER_01Yeah, it's a it's a conversation start. It opens the door, right? To so many, we always kind of joke that a book is this key that opens the door to Narnia. It's this magical world of opportunities that this happened with one of my first books. I didn't realize all this stuff existed. But then when I became a published author, all of the doors started opening up. And so it is kind of that key that opens the door to a bunch of different opportunities.
SPEAKER_00Yeah, so uh Ringba sponsors our show. They're the first sponsor, LFG show. I don't know Ringba, they're the biggest call track. Billions of dollars of calls goes through their platform every single year. And uh the uh the CEO of Ringba, his name is Adam Young. He's a very uh, he's like the godfather of paper call. Paper calls initiated consumer pay calls, right? So anyway, he wrote a book uh a year and a half ago called The Paper Call Revolution. And I remember thinking, and he spent a lot of time doing this. I mean, you guys probably could have collapsed his time frames a lot. He spent months and months and months. It was a labor of love for him. And we talked about that. That was one of our best podcasts we did and got well received. But anyway, I was always wondering, like, why is he spending time? The guy's already super successful, but he had his idea was to evangelize paper call. And he wanted to open up the floodgates, right? Get more people aware of it. A lot of people in the industry were like, don't do this. This is like our secret sauce and let people know, but like, no, I got it. And he grows as a result. But like, now I see the method to the madness. He he was doing the free shipping model too, getting people free books, people buying, like, and he would do paid ads and it helped live, like he's super, he's a celebrity now, man, because of this.
Plant Your Flag In A Niche
SPEAKER_01The races are in the niches. I love the paper coal. I mean, that's such a niche topic. Combined with, I mean, if you want to plant your flag in any industry or around any concept, write the book on it.
SPEAKER_00Yeah.
SPEAKER_01And then if I'm choosing between him or somebody else who hasn't read the book on it, well, then I'm obviously going to choose to work with him. Exactly. Right. And then the question becomes how do I get that book in front of as many decision makers or buyers as possible? So it's kind of this one, two, three trifecta of writing a niche book, right? Planting your flag around a concept or industry that you want to own, and then get it in the hands of as many potential buyers as possible.
SPEAKER_00That's such a great idea. I like that concept that you said about planting your flag. Think about the race to the moon. Man, while we weren't alive back then, right? But starting history and whatever, like Russia was trying to be the first. America's no, I'm gonna be the first. And then we got up there, we planted the flag, right? And it's it's it's such a thing. You're right. I mean, if you're if there's an un and there's so many like the reason I come into these events and why coming to the December event was great, it opened my mind to these new, like TikTok shock, TikTok shopping stuff. I never heard of that. You have these young kids printing on it. I'm sure they probably told them, probably published, some of them haven't. But I think if you are brand new, like that's what Adam Young did, he planted the flag. Even though he was well known, he was the first one to write a book. So, you know what, I might not error this up to why I write my book, you know? But no, I think that's such a great concept, man. I think people you get lost in this go, go, go, go that you forget about these simple things, man, and you gotta just spend time and do it.
SPEAKER_01Well, I think there's a difference between well-known and known for something. Yeah. And so you can be well known and not known for something. And if you want to be known for something, well, you need to write the book on that thing. And now all of a sudden, people know you for that thing. And so when they ref, it allows them to bring you on to interview, it allows them to refer you. I mean, if you think about a friend of mine, Dan Martell, well known, wrote and published Buy Back Your Time. Now he's known for something. Yes. He's the Buy Back Your Time guy. Now I know he's working on his next book. So maybe that that identity will transition a little bit, but now he's known for known for something. It blew up his business.
SPEAKER_00Yeah, he's everywhere. And he's got, we talked about this offline too, about, you know, he's he's in, I don't know how old he is. I don't know if he's in his 40s or his 50s, but like I th I interviewed my partner Ed Payne yesterday. He's gonna create a podcast called Pain Point, Center Around Home Improvement, Roofing Energy. He's gonna talk about not the glitz and glamour, like, you know, losing$100,000 on a deal, that kind of stuff. And if you I see you like we've all we've all been through that, right? So and what I I think is he's 49 years old. I'm 46. Initially, when I got my podcast going two years ago, I'm like, man, I'm too old for this. There's all these young kids. But what I realized is that there's a gap in credibility online. People go gravitate towards people with trust and experience. Like I've done it, I've had my ups and downs. I talk about he has. So I think that there's such you talked about a blue ocean. I think there's gonna be a blue ocean in people in the, I don't know, maybe late 30s, 40s, 50s, even 60s, whatever, to have true experience because birds of a feather flock together, right? There's such a big pool of audience out there.
SPEAKER_01Yeah, yeah. That's I I love that concept of that of that podcast.
The MORE Writing Method
SPEAKER_00So let me ask you writing a book, it sounds arduous. I know what Adam Young went through. He went to like Hawaii, he locked himself down for weeks or months. I don't even know. I you I saw something on LinkedIn that you you spoke about writing a book over a week and how long does it take? And if you really people in my industry are fucking crudge for time, they like to collapse time frames. That's a big term. How if you what what's realistically the amount of time it takes to publish a good book? How many hours, like what's and let's talk about the process.
SPEAKER_01Yeah, so the process is eight milestones. The first four what we call the more my more writing method. And so the more writing mechan method, that's an acronym, it's mind map, outline, rough draft, edit. And so the better you do in the pre-work, the faster the rough draft. Now we've had it's kind of tortoise or hair. We've had people write a rough draft or speak a rough draft in a weekend. We've had people write it over 30 days, or you know, so that the process can vary, but it all comes down to how well do you prep. And then you mind map it, you outline it. I'll be talking about that in my talk. And then the better the outline, the faster and better the book. And then you can just kind of choose, hey, do I write better than I speak, or do I speak better than I write? Play to your strengths and use that to collapse time to get the rough draft done. And then you bring in a team to help edit and polish the book, or maybe you go the total opposite approach and you say, Hey, I got way more money than I got time. Well, then just pay a ghostwriter, but not just any ghostwriter. They need to be really, really good. Most ghostwriters suck. Um, and they don't have a proven process.
SPEAKER_00You guys could you have the ghostwriters you can connect, like someone like me to over here.
SPEAKER_01Yeah, we've got New York Times people who have written New York Times bestsellers, and but more importantly than them and their skill set is the process that we have. And because it ghostwriting for most people is a really horrible decision. You think, like, oh, I'll just hire a ghostwriter. But then I've seen this play out time and time again with my friends, is they end up a year into the process, two years into the process with a book that they hate, they start over and they write it all themselves. So instead of doing that, you got one of two options. You can either write it yourself using a proven process, that's what we teach, or you can find a legit ghostwriter with a legit ghostwriting process. And obviously, AI helps with that and is able to distill your knowledge and stuff now. So that's really, really helpful. But the process is more important than the person.
The Real Value Beyond Revenue
SPEAKER_00Yeah. Man, you're getting me excited. Um, you know, I I'm 46 right now. I start thinking about how much longer do I have to live, right? I don't know. I I'm pretty healthy. I think I'm gonna blow through 100. Who knows? But god God willing, right? But the point is that I with social media, right, that everything lives online forever, right? And I was looking for something yesterday from a year ago, and I was going through my post and I was laughing. There's stuff I forgot about, right? And I was thinking, this is so great because when my kids get older, they can see all this stuff, right? Like when I was a kid, like I'm older, I'm 46. There was no social media. There was like you had Polaroids and like there's I used to go to Venezuela every year, and I don't I barely have any pictures. So when Venezuela got freed up, I was so happy. I was trying to post stuff online. My mom has those pictures. I don't know where the hell those pictures are, but the point is that I think you write a book like this, it's your it is a it's a labor of love. And like my kids could see that, they could pass it on, right? It's it goes beyond just the business aspects. It's also like the, it must be like an accomplishment and give you like the such such confidence when you do something like that, I imagine, right?
SPEAKER_01Yeah, I mean, we always say it's not about the book, it's about who you become in the process of writing and publishing the book. And so it it teaches you all sorts of skills, but more importantly, it distills all of your frameworks. So that's the thing I personally love the most. And I feel like you you might as well, as a business guy, is it forces you to say, what are all the frameworks that I teach?
SPEAKER_00Yeah.
SPEAKER_01And then now all of a sudden you can splinter out so much content around this, you can train your team all the time. Exactly. Yeah, like this is the first thing that we do when people join our team, is say, cool, go through your onboarding checklist, but read this book. And then in a handful of hours, you're gonna instantly understand all of our core frameworks and concepts, why we do what we do, how we do what we do. And now everyone's speaking the same language. So it gives you leverage of your time versus before that, I would just have to train people one-on-one.
SPEAKER_00That leverage of your timing.
SPEAKER_01Right. So it's it all comes back to me is to that leverage of we call it leveraged impact. You do the hard work, you create one book. That book goes on to impact thousands, tens of thousands, maybe even millions of people. But it also gives you leverage in every facet of your life and business. The people I can't help, cool. Just check out the book. You can't afford to work with me. The people that are thinking about working with me, check out the book. And now they're more likely to work with me, you know. And then my my internal staff, everyone, it's just a mechanism to leverage what you know to the world and your business, all that stuff.
Timelines And Ghostwriting Tradeoffs
SPEAKER_00I love it. And you have you have audible versions like as well. Okay, that's all audio versions, I want to say that's awesome. So let's go back to the question about the process. So let's say I I told you I I got with your team, I signed up. Uh I don't know. Let's talk about the ghostwriter aspect and the and the the first where would you I do with myself or I get with your team? How long do both does it take for both? I'm like, if you got a ghostwriter, how long would it take realistically? Or maybe you name that name not an exact time, but like a range of time. Yeah. A and B, like Ghost Rider or self-wave.
SPEAKER_01Yeah. So I think Ghost Rider, let's call it three to six months. We're working on condensing that timeline. But some of that is how how prepped are you and how good are your concepts? Because if we can know an outline and then you've got a bunch of distilled content on that, like videos, all that stuff, well then okay, now we can use that to inform and write a better draft. And then if you said, hey, I want to, I want to go about it on my own, well, that's that's up to you, right? Now we, you know, typically the full process somewhere between nine to 18 months, but the writing process would be three to six months. It could certainly be a lot faster if you just say, Hey, I want to lock myself in a in a cabin and try and write the rough draft in a week or whatever else, but that's kind of the general um timeframes.
SPEAKER_00You're getting me excited, man, because I'm thinking about like Gary V, right? I know I I not that he came out of nowhere, but he's from New Jersey. I'm from New Jersey. His family had a wine shop uh probably 10 miles from where I lived, right? And I he was doing the YouTube uh wine, like wine uh reviews or whatever. And he said when he started, there were like five viewers, then 10. He would make like this incremental progress, right? And then he wrote a book called Crush It, and it's all online. He was on YouTube, he wrote the book, and then now he's written like 10 books, 10 bestsellers. But you got you gotta start somewhere, is what it comes down to. And he's evolved. Look at his evolution. I think Crush It came out in 2008, and Crush, obviously crushing grapes, right? And it's all connected, but it's about an evolution, is what it comes down to. But you're getting excited. Like, I really have to do this, and and I will do it. I'm the person, I think one of the reasons we've been successful in our podcast is because we're consistent. Most people don't get it to, I think 99% of people don't get past podcast four. You know, and I forgot how much don't get it pet to 100. We're like 130 right now, right? So that's how I am. Once I believe in something, I'll do it. But um, I it's I I'm seeing this as such a freaking cheat code and such an edge once you get going.
SPEAKER_01Yeah, it absolutely is. And to your point with Gary V, I mean, he planted his flag. And then what you notice is learning how to write a book is kind of like learning how to ride a bike. Once you know how to do it, you can just keep doing it. And so that's what Gary did. Right? You see, I mean, whether it's from Crush It, Jab, Jab, Jab, right here. I mean, it seems like every two to three years he's publishing another book. Well, why is he relevant? Because he stays relevant. Yeah, he wants to plant his flag again on another concept, but then also it's an excuse for him to go out and do a ton of media, and then he can leverage all of the speaking gigs that he's already doing to move a bunch of books. So it's kind of this ecosystem. It's like a flywheel. It's a flywheel that feeds into everything that he does.
Books For Blue Collar Businesses
SPEAKER_00Yeah, this is exciting, guys. I mean, everyone in our industry, any business looking for an edge, I mean, to me, this is a great edge. And I think that, you know, we're we're everyone's talking about AI, and some people are excited, some people are scared about it. You've seen this at the stock market, like Salesforce.com stocks down 30%, like all this crazy stuff's going on, right? So there's there's winners, there's losers, there might be overreactions, all kinds of stuff going on. But I think everyone keeps thinking about, you know, technology, technology, technology. But I think when you marry it all, and then you got like blue-collar work, HVAC, roofing. There's blue-collar jobs where you don't have to be tech savvy. You can make multi-six figures a year, right? But the point I'm trying to say is that if you're a roofer that's successful, maybe you're two, three-man shopping, you're doing millions a year, you can write a freaking book about it. It can help you recruit people, it can help you get more business, give it to a client. You're like, this is the expert. They'll give it to their neighbors. Just to me, it just leads to exponential growth to what it comes to. Like the more I'm talking to, like, you're I'm sold, man. I'm I'm gonna I'm gonna I'm gonna freaking do this.
SPEAKER_01Well, and it's interesting you bring up roofing. I spoke at an event called RoofCon. Oh, yeah, we we exhibited there.
SPEAKER_00My partner was there, but I wasn't there yet.
SPEAKER_01It's a great event. Hunter is awesome. Dear friend. Hunter Balu, yeah. I interviewed him, yeah. South Carolina.
SPEAKER_00Yeah. Uh travelers rest in the house. TR Ball. The upstate. TR. Yo, send up Paul Metal's sake. South Carolina's been good to my career, by the way. Much love to South Carolina. That's where I'm from, born and raised.
SPEAKER_01And you would think roofing. How in the world would you use a book for that? But I spoke there and we were talking about use it to leverage your cold calling, your local area, your all that stuff. Maybe you even write a book that's hey, 10 mistakes to avoid when hiring a roofer in upstate South Carolina. Yeah. Or 10 things you gotta look for, or whatever. And then now all of a sudden, every prospective buyer, it's just a marketing. It's a$5 business card. Yeah.$7 business card, whatever. And so your close rate, your leads, your everything you can figure out where locally are people coming that are getting roofing leads. Oh, they're probably in the real estate office or whatever. Okay, well, cool. Let me drop off 20 books. Yeah. And it's better than a business card because you stand out. Yeah, you got to stand out. Yeah. So I just think there's so many applicable, whether it's solar or whether it's roofing or any industry, there is a way that you can spin it to create a high value business card that makes you stand out in that industry.
Pricing And ROI Mindset
SPEAKER_00I love it. I think there's so much value here, you know. So let's talk about what's we talk about time frame. What's the typical price range to do something like this to sign up with you guys?
SPEAKER_01Yeah. So we find to successfully publish a book, do it well, whether you work with us or not, about 10 grand is kind of the benchmark, right? Working with us anywhere from seven grand to 25 grand, higher end, closer to 50 if it's ghostwriting, but that's kind of the general range.
SPEAKER_00Got it, got it. Everything at the end of the day is an ROI, right? Just so you everyone knows here. I know I've shared this ever on my show, but I always told so many times, Dave, you gotta, you gotta be in front of the camera. You're great on camera, blah, blah, blah, blah, right? And I don't know, I'm busy, I'm running my teams, whatever. And then I decided, you know, I have so many successful people. I know my ecosystem, clients, whatever. I wrote a list. I had like 50 people I could get on the podcast. And then one day I saw uh on the, I don't know if you know Sean Kelly, his digital social hour. He had a gentleman named Brendan Boyden on his podcast, and he was talking about how he's like a podcast. Yeah, Miami guy, yeah. Yeah. I'm trying to get on his podcast. Oh, I'll I'll connect you with him. Great guy, by the way. So anyway, I signed up for his program. I think I paid eight grand. And listen, I was like, you know what? Let me just pay this. I didn't, I probably couldn't negotiate. I'm like, I don't have time to go, like, let me pay for this. I paid the eight grand, and a lot of the stuff he did wasn't really relevant to what I was trying to do because I had like a different thing, but it was some of the bottom line, like it got me going. I paid the$8,000. It's like going to a gym membership. If you pay, you're gonna go. So let me pay this. I got going and it got me, it really got me going. That$8,000 turned into like so much, we have sponsorships. Now we make five figures a month from the podcast on the front end. I'm not even talking about the back end. So the point is that what people hear, sometimes people like eight grand, that's a lot of money. Guys, it's about what's the ROI on that. And now I have we won the Best Industry Podcast uh two months ago. We got the award for that. That gives me more credibility. I'm speaking with you, I'm at these shows. It opens up freaking doors, guys. So when people hear this, and any successful business owner, they'll think that that's like a drop in the bucket for them. They'll they'll I I'm like, if I spend 25 grand, okay, I'm gonna make that into millions. I I'm free, I feel like I have to turn it into millions, you know. So I feel like when people hear these numbers, like sometimes people get scared, but if you get scared, and then just not for you. If you're someone that understands what the hell how to turn a dollar into$10, this makes all the sense in the world.
SPEAKER_01People who pay, pay attention. And it's funny what you said. It reminds me of when I was a kid growing up, and my mom and I bought these P90X DVDs, and those suckers cost 70 bucks. And at the time, it was we were thinking, 70 for DVDs? What in the world? But guess what? Because we paid the 70 bucks, we did the workouts. Exactly. I could tell you that ab ripper X DVD, I have basically memorized in my head that 17-minute ab workout because I paid. And people who pay pay attention. So that's one of the best things that we do for people is when they sign up to work with us, the biggest step that they take is the act of us swiping their credit card. And because they do that, then everything that we help with them after that is life-changing, but it all starts with them paying. Because if they don't pay, they probably don't pay attention and then they just keep saying, I'm gonna write a book. Exactly. No, I'm gonna write a book, I'm gonna write a book, years pass, they don't get it done.
The Eight-Figure Profit Bridge
SPEAKER_00Well, that's what happened with me. I I think over a year and a half, I'm like, I'm gonna, I'm gonna do this podcast, I'm gonna do, I'm gonna do it. And then I saw Brandon Boyd on there and I did it. And then that got me going. If I didn't make that decision two years ago, I might still be talking about doing the podcast. And but it's it's all momentum. And think about, you know, I had I wish I had done that earlier, man, you know, but it is what it is. We're here, right? So I know why you're gonna be speaking, he's gonna be speaking on stage. I can't wait to hear your talk. Eight figures, right? We talked about when I first got into the business. I mean, I remember when I made my first 2,000, I was so excited. I did 2,000 on like five minutes off a five-minute call. Then I then I made 10,000. I kept growing, and I remember getting like 30,000 a month. I'm like, wow, this is great, right? But there's a certain skill, like that was just me, me and maybe like an assistant. That's going from zero to six figures, then six to seven figures, and seven figures, eight figures. How did you scale to eight figures? What are your tips to get there?
SPEAKER_01Yeah, so we got a video on our YouTube channel. I I've got the Chandler Bolt YouTube channel, which is where we talk all about scaling to eight figures, and I call it the eight-figure profit bridge. And there's a whole series that I do on this, but it's kind of these handful of pillars. You first need paying customers because that's proof of concept, right? Then you need product market fit, then you need people to accelerate that. You need profit so that you're actually in the black. Uh, and then you need process. So those are kind of the the five Ps that I think about that are part of that profit bridge to ultimately scale to eight figures.
SPEAKER_00Yep. I got it. And what do you think what holds people back? Uh from because it's it's it is a it is a leap, and especially when you get to multi-way figures. I was just talking like to Ed yesterday, my partner on a podcast, because we we were, I think I got to I don't know, nine or ten million year revenue. We merged and then we we tripled, man, like in a year. And when we tripled, my God, we got too heavy, man. The expenses, like we weren't, we were throwing, we were making money, but we were pissing money away too. I mean, oh, that's what the answer may I answer over. What's the biggest hurdle you think from going from seven to eight? It's hard.
SPEAKER_01It's really, really, really, really hard. And I think people think that it's gonna be easy, and so then they give up when it's not.
SPEAKER_00Yeah.
What It Takes To Not Quit
SPEAKER_01And this is very difficult. I mean, a lot of people can get to seven figures. Uh, what is it, you know, 0.4% or something like that, even get to eight figures in their business? It might even be less than that. Wow. But I think you gotta have uh longevity, you gotta have stamina, and you gotta have scalable customer acquisition channels because it really comes down to do you have a repeatable process with great people in your organization and that you're actually profitable. Like you can you can scale and acquire more customers. Obviously, this is your world in media buying, so that's the piece that you're clearly really good at, but you gotta have those those few pieces. And I think a lot of people are missing one or all of those pieces, but even more importantly, they just don't have uh the the mentality or the stamina to know that this is gonna be really hard. I want to, I'm gonna want to give up hundreds of times. And you can't lose if you don't quit. So when you want to quit along the journey, because you will often, yeah, even a decade in, it's like, oh my gosh, I don't know if I can do this. Keep going and eventually you'll win.
SPEAKER_00Yeah.
SPEAKER_01Yeah.
SPEAKER_00I agree. That that was great. And that's that was we I know we have to wrap up right now, but you made me realize something, all right? And I think sometimes we take it for granted. And I think the more successful you become, you're that your tight, your circle gets tighter, right? And then I I know so many people that are doing eight figures, right? But when you hear say 0.4%, that puts things in perspective. And I think what happens that becomes your normal, which is great. But sometimes, you know, if you're doing, listen, you're doing six, whatever the hell you're doing, pat yourself on the back that you got there, because the odds are stacked against you, right? Right? If you're doing six figures, whatever the hell number you're at, you're doing pat yourself on the back and congratulate yourself because, like, you know, I look down, I couldn't believe the numbers we put up until I look back at it. And then when you say that, that it's true. Like it's 0.4%, that's something. And then I know guys doing nine figures. I don't even know what the hell that is. I know guys on 10 figures. So, like, pat yourselves on the back. And then if you're at the six-figure mark, this could be a way to get to seven figures. You guys have seven figures, this could get you eight figures. Like me, I'm I'm in the eight figures mark, right? I'm trying to get to nine figures. And I know it's a whole other freaking leap, but this could be one of the ways I get to edge. And I'm gonna do the guys, I'm gonna sign up for this program. I might even sign up here today. But guys, it's been a pleasure. How can people find out more about you? What's the best way to find out you and find out about the company?
How To Get The Free Audiobook
SPEAKER_01Yeah. So best way to find out about me, subscribe to our YouTube channel if you want to learn about scale and eight figures or follow me on Instagram. Um, best way to plug in with the company is if you want to get a free copy of this audio book, you go to publishedbook.com forward slash audio. So publishedbook.com forward slash audio, we'll give it away for free. And then if you want to book a call with my team, go to self publishing.com forward slash apply. We'll sit down with them and map out the plan.
Final Charge To Subscribe
SPEAKER_00This has been great. This has been, honestly, this has been a breath of fresh air because I I we talk a lot about media buying and stuff. That's probably 80% of what we do on our show. So it's great when we have something like a fresh perspective and something. Yeah, point of our show is that we want people to grow. We want to add value, right? They grow, we grow, we grow as a community, as an ecosystem. So this has been great. I want to hear some success stories, guys. I want to hear people that publish with self publishing.com. You've done well. Let's let's let's create this ecosystem. Let's foster growth and let's fuck and go, guys. Subscribe, like, comment, send this to your neighbor, send it to your moms. Let's publish books, let's make some money. 2026, baby. Good stuff, man. Go tigers. Your network is your net worth. We got a fucking crazy network of people. I'm not talking about your average motherfucker. I'm talking about people doing$300,000,$400,000,$500,000 a day in admin. People that made billions of dollars in sales, people that entered their companies for about a billion dollars to hit 100 episodes. Guess what? We're about to take it to the next level. So you want to be part of it? Subscribe right now. Remember 2015.