The LFG Show
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The LFG Show
Your Lead Gen Business Is Losing Money—and You Don’t Know Why | Greg Dobak
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🚨 The fastest way to go broke in lead gen? Thinking you’re profitable while your system is quietly leaking leads, misreporting sales, routing traffic to the wrong buyers, or letting bad data destroy your margins.
You can have the best traffic source in the world—but if the infrastructure behind your business is broken, scaling just means losing money faster.
📍 We’re in New York City with Greg Dobak, CEO of Standard Information, breaking down one of the most important—and most overlooked—layers of the lead generation business: LEAD DISTRIBUTION INFRASTRUCTURE.
Greg explains what Standard Information actually does and why modern lead management requires much more than simply sending a lead from Point A to Point B.
We get into ping post and direct post routing, buyer and vendor portals, CRM integrations, accurate reporting, real-time lead validation, duplicate detection, phone checks, fraud scoring, blacklist and litigator scrubs, compliance fundamentals, and data enrichment.
Because if you're brokering, buying, or selling web form leads, you need to know exactly where your leads are going, whether the data is legitimate, what buyers are converting, and where your margins are leaking.
Greg also explains why he believes his platform can compete with legacy tools that were built for a different era of lead generation—and why flexibility, transparency, better reporting, and modern infrastructure matter more as traffic costs continue to climb.
☀️ Then we get into the SOLAR ROLLER COASTER.
Greg shares what it was like operating through the boom, the whiplash, and the downturns of the solar industry—and why surviving difficult markets comes down to relationships, reputation, adaptability, and staying in the game longer than everyone else.
⚖️ We also ask the obvious question:
Why would a licensed attorney choose startups, SaaS, and lead generation?
Because building beats boredom.
Greg breaks down his journey into entrepreneurship, why he chose the uncertainty of building companies, and what keeps him interested in an industry that never stops changing.
🤖 Then we talk about AI and where the lead generation industry is heading next.
Software is becoming cheaper to build.
Creative is becoming easier to produce.
AI is lowering the barrier to launching products and businesses.
But CLEAN DATA?
That's becoming more valuable than ever.
When everyone has access to similar software, similar AI tools, and increasingly similar creative capabilities, proprietary data, accurate reporting, trusted relationships, and operational infrastructure become the real competitive advantages.
📈 We compare what’s working across Meta, Google, YouTube, and newer testing grounds, why Greg sees the industry shifting from simply selling leads toward building SaaS and technology businesses, and what operators need to understand about the next phase of performance marketing.
We also break down some of the hottest—and surprisingly massive—verticals in home services, including roofing, kitchen and bath, siding, basements, insulation, and other niches where serious lead volume and opportunity still exist.
The biggest lesson?
The operators who protect their reputation, take care of their partners, survive the bad months, and stay in the game are usually the ones left standing when the next opportunity arrives.
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Sponsor iSell4U Back-End Sales
SPEAKER_00Get coded and let's fucking go.
SPEAKER_01Huge LFG show love to our sponsor, iSell For You. Listen, if you're an e-com or you know anybody running a brand, you already know the dirty little secret of this game. The money isn't lost on cold traffic, it's lost after the click. Abandoned checkouts, miss upsells. Customers who bought once ain't ever spritz to ever again. That's not a marketing problem, that's a fucking sales problem. And most brands don't have anyone actually selling. i sell for you is the answer. 700 agents on the phone working your back end. They recover abandoned checkouts, they run your upsells, they run your cross sales, and the part that no one else does, they actually build a relationship with their customers. Real conversations, real humans, the kind of magic touch that turns that one-time buyer into a lifetime buyer. And here's what makes it a no-brainer. They charge a straight percentage of what they close. No retainer, no setup fees, no monthly minimums. If they don't make you money, you don't fucking pay. That's a pure performance deal. I know that's the kind of shit our LFG audience fucking appreciates. You stay focused on the brand, product, and the offer. I sell for you turns the maybes into closed deals and your buyers into repeat buyers. They only win if you win. So if you're running an econ brand and you don't have a back-end sales engine, you're leaving stupid money on the table. So go to iSell4U.com. Tell me you heard about it on the LFG show. And let's fucking go. Make the fucking e-com money, guys. Boom. LFG,
Meet Greg And The Origin Story
SPEAKER_01you know when we're in New York City, we take it up a notch. I am pumped up. I have a gentleman here. He's got a very, very unique story. We met, man, I don't know, we met seven, eight years ago. We met at LeedsCon in Las Vegas a long, long time ago. I think you were just getting started in the space. I was starting to get started. And man, we've we've uh oh we've we resigned and we zagged, but we're still here. We survived and we're still making moves, man. I'm here with the CEO of Standard Information, Greg Dobeck. This guy is a licensed attorney, okay? He's an attorney that chose Lee Gen over being an attorney, which I want to talk about because that's fascinating, man. Greg Dobek. Hey, thanks for having me. Great spot, by the way. Look at his view.
SPEAKER_03Uh yeah, thanks for coming over. And uh, dude, I'm glad you're here. And uh yeah, I think it's what 10 years? Uh it's up there, man. It's been a minute, you know. You were uh we were the first people I met in Lee Gen. Um I remember we had you always had the the super flip blazers, yeah. Yeah, yeah, yeah.
SPEAKER_01That was my that was my thing. You know, Ruben act the profit that the whole story is I went I went to Thailand, man, uh for affiliate world with my wife in 2017, and she pushed me to get a blazer. I didn't want to get a blazer, I didn't want to be high pressure sold or nothing like that. And then uh there was one pink one that spoke to me as I was reading, like, that's probably the one you met me in. I bought, I don't know, I spent like a hundred bucks on that one. That what a good ROI. I mean, I must have that's brought at least six figures in revenue, if not millions. I don't even know, but I would go to those shows because no one knew who the hell I was, man, at the time. You know, now I built the brand, whatever, but like back then, you know, you gotta stand out. So people stop me, yeah, and oh, nice blazer. We start talking. I closed so many deals. That and I stood out to Ruben because of that. He called me the Blazer guy, man.
SPEAKER_03Yeah, I used to call you Blazer Guy. I was like, yeah, look, that was the blight, the nice blazer. That's wild. I used to live in Thailand, actually. Really? My first drink was there. Yeah, in Bingok, I opened a software uh programming office there.
SPEAKER_00Wow.
SPEAKER_03Um, and I also got a suit made, but it wasn't as good as yours. I didn't go the right guy.
SPEAKER_01Yeah, I don't know. I got lucky there. I got another guy in Miami who was phenomenal, man. Shout out to Christian Bohm. This guy's done a I got a nice one I wore for affiliate summit. I guess being me. It's uh it's some type of uh pink, it's another pink type of colors. All right. I haven't had a pink one since that one.
SPEAKER_03I can't wait to see. I mean, we're gonna have a party here on the roof for affiliate summit, so I expect to see it there.
SPEAKER_01We will check it out. Shout out New York Knicks. Wearing New York stuff. Fuck chance. He's wearing some spurs. Like the guy, kick him out of here. Get him. Okay, get that out of here, but better look. I'm about to kick that off of Alvin. Anyway, let's let's let's get down to business, right? All
What Standard Information Actually Does
SPEAKER_01right. So standard information. Yep. But let me tell you one thing. I'm gonna tell you one thing. Uh, you guys are what we say, lead distribution system. How would you explain it?
SPEAKER_03Yeah, we're a lead management platform, lead distribution, anything, real-time leads. So it's think post, direct post. It's also the validation. So we have a big app store, so you can run like credit checks or check the phone number, fraud scores, data enrichment. Basically, it's everything if you're buying, selling. So if you're brokering, it's a brokering platform. If you're just a lead buyer and you want to like run dupe checks, check validation, make sure the leads that you're buying aren't bunk, then you can do all that. And if you're selling leads, you can run the full lead auction. You can do basically everything you need in there. And so uh you can have buyers come in, give them a buyer portal. You can have vendors come in, give them vendor portal for tracking purposes so they can pull down their own stuff. So it's pretty much like a business in a box. So, like if you're getting into Legion and you need that platform, that's what that's our main business.
SPEAKER_01Okay, so let me ask you, I mean, obviously, first of all, this is really super important stuff. I started uh Solar Direct Marketing, that was the first. Now I have connection holders, we have multiple entities, right? So I started Solar Direct in 2016. And man, I think the first clients were just emailing them leads. We didn't know what the hell a leap distribution platform was, we had no clue. And then I wound up. I was, you know, when you first started business, you always look at you're very cost conscious, you're kind of penny wise, pound foolish, I would say. Now I learned the hard way. We we got some system that was cheap, but we got what we paid for because bro, there were there was like days where I'm like, oh man, this is great. We made a thousand dollar profit, we made a two thousand dollar profit, and at the end of the day we made we lost money because leads we thought we sold, we didn't sell. Yep, systems went down, and that was such a kick in the nuts because you know, especially in the beginning, you know, I had I had I had I had quit a gig, a consultant gig that was paying me a quarter million dollars a year, right? I I just I had a kid on the way. Oh no, I didn't have a kid on the way. I I had I had my three-year-old daughter, okay, I was going through a divorce. It wasn't freaking fun. Something like, oh, I'm making money, I'm turning the corner. Meanwhile, I'm freaking losing money when I think I'm making money. You know, you're blind. And be because I was trying to save $500 or $1,000 a month, right? I finally learned after getting banged so many times, I switched and then finally got some stability, man. And I paid more, two or three thousand more per month, but I wasn't leaking anymore, man. So this is super important, guys. So what makes you guys different than everyone else?
SPEAKER_03I mean basically, I'm even in this space for for 10 years, and so used every platform, kind of unimpressed, you know, they're all built kind of a while ago. Like we were they're built like those cutting edges for the time, but like we kind of get loffed into that, and then it said similar things like that, you know, past life, you know, you're running things, you think you're selling stuff, and then you find out it's all going to a testing endpoint, or it's all like it's going to the buyer, but they're rejecting it, and you don't even know that. And so you have this bill to this vendor for 20 grand in leads that you think like you mean you think you sold for like you know, for 60. Yeah. And then, oh, it turns out you have to pay that, and the buyer is not going to take anything because they didn't even get the leads. Yeah. And so it was just like, hey, if this is your business, you know, you want to have like a solid platform, a solid set of tools to be able to run everything, have reporting, it has AI integrations now, so it'll directly connect in, do all the testing for you. You know, have a system that you can rely on to scale up and do the things you're trying to do. You know, it's like trying to be like an Amazon delivery driver and you have like your little sister's bike. Yeah. And now it's like, all right, you're not going to get to deliver a lot of packages that way.
SPEAKER_01I love that analogy. It's true. You have to have the right tools. You have to pay for the right tools because, man, it's just incredible uh how many people like say to try to be pennywise and pal foolers, right? So what kind of, I mean, obviously you're you're seeing a lot, there's a lot going through systems. Is it mainly is it web for lease or is it are there calls? Like, what exactly is being routed?
SPEAKER_03It's all data. So it's web form data. So you it's mainly built about being like a real-time platform. So if you have websites, they can auto-connect into those websites. So if you're generating data, you can run an auction, you can do a direct post. You can even take buyers' credit cards and like run a prepay balance. So like you're waiting for it to come in. But it's gonna take in the data from whatever lead sources you're getting it from if you're brokering, or that you're generating from if you're running your own ads and your own like lead spend of your own stuff. And then it's gonna connect to the buyer. So if you're selling to another broker, it'll do ping post and you can ping post it through. If it's a direct end buyer, you can go old school and you can email it to them. The platform will do that or SMS it to them. But most likely, you know, connect into like Salesforce or HubSpot or Go High Level or whatever custom CRM they want. It'll connect in and deliver it. But then you can also do all the value add things in the middle. So you can run fraud checks, you can run fraud checks in what like in what regard? Can you explain that? Uh yeah, yeah. So it'll do lead scoring. So if you're gonna if you're brokering, right? So like burger is kind of get a bad name because a lot of people just think they're like slinging leads, right? So they're taking from one spot, doing a markup, send it somewhere else. And you know, you can get away with a little bit of like lead slinging and not adding value. But the guys who make it work are putting in some process, right? So you get in 50 leads, you check the phone number, you ensure the valet the address is correct, you run like a credit check on them, uh, you check, you know, make sure it's not fraud, that's not a recycled lead. And then you can run all that in real time. If it passes, you sell it. But so now you're selling a more valuable lead than what you actually got in. And so you can justify that margin and have 20 sources so you can provide both volume to a buyer, so then you know they want the like, they want to buy someone who can sell them a hundred leads a day, a thousand leads. Yeah, but then you're not just like slinging a like a shit lead and ruining your reputation because your vendors, you know, dragging your name through the dirt selling you like garbage that you can't detect.
SPEAKER_01So you can be proactive with what you're saying, you can catch these things quicker. Is this part okay? Let's say I
Fraud Checks Compliance And Validation
SPEAKER_01sign up, right? Walk me through the prior. Obviously, I sell leads, right? I get I'd be a a a prime candidate for you for your platform, which I do, I want to test it. Yeah, I want, I want, I want to have my team maybe, you know, we'll figure out how to do that. But let's say I I come through. Are these things I need to add on, or is it part of like I plug I plug it in and I'm already getting all these features, or are these like additional plugins? It's a bit of both.
SPEAKER_03So we built a bunch of internal features, so you can run it through our app store. So everything you have, you can turn on different like features. So like Flack Bliss and duplicate detection and I'm glad you mentioned that, yeah, because that's huge for the fuck the I don't want to curse.
SPEAKER_01You're an attorney. I just came from Eric Tramits T Speed. Uh, what's a law coverage championship? Oh, you you you man, you gotta go next year. It's in a bl you're in a geek island. Me, I go to these shows. I said this before at Geek. I'm sorry to interrupt you, but this is real serious shit. I I feel like I'm the house of horrors. I feel like I'm in the horror movie, fucking I'm about to get stabbed or fucked up, man. Like I feel like a Spurs fan in New York right now. Honestly, that's how I feel. Like looking at your show, bro. These states are changing laws. I just saw Colorado change some stuff. Every day there's a new freaking law, and these litigators, they live for this stuff, you know? So like you gotta be on top of it. So I'm yeah, and so I'm glad you mentioned blacklists, the tease page, scrub, because this is stuff, guys. If you're not doing, you're really exposed. And not to sound curt here, it's like going out, you know, hooking up with someone, not using protection. You gotta protect yourself. It's not, you're gonna fucking wreck yourself hard.
SPEAKER_03Not only like you're hooking up with somebody like a thousand times a day, you know, it's like it's just bound to happen. It's not a good thing.
SPEAKER_01Yeah, that's all fucking Tijuana shit. Uh yeah, it's crazy with fleas.
SPEAKER_03Yeah, so that's built in, so you can run a litigator check, and it's super cheap. So some of them are built in and they're free to use, and then some of we have a big app store, so we're connected with a ton of the industry players. Um, and then we get wholesale pricing for a lot of them. And so you can like just start, you don't have to like sign up for anything. It's like, you know, typically it's between half a cent to like two or three cents a check.
SPEAKER_01Got it. Okay, so what were you saying? And I asked you this before, like, there was a lot of information. If there was the what's the biggest advantage of going using your platform versus using like the one single, I guess, unfair advantage you think you have and why someone should consider you guys or test what you
Why This Platform Beats Legacy Tools
SPEAKER_01guys.
SPEAKER_03Yeah, I mean, the biggest advantage is that we we built this from the ground up. We're VC backed, you know, we You just raised.
SPEAKER_01Yeah, congratulations on that.
SPEAKER_03Thank you.
SPEAKER_01Uh shows confidence, by the way. That's awesome.
SPEAKER_03So we have a really top-tier team. You know, they came from like Harvard and MIT who like built this platform. And we built it a couple years ago. So it's super fast, it's super scalable. We have all these apps, all these add-on features in here. The reporting's customizable. So, you know, it's kind of like what's the difference between, you know, a Harley and like, you know, a beat up bike that you buy at like, you know, some used car store. It's like, yeah, sure, they both technically run, they're both kind of doing the thing. But a lot of it's in like, okay, what's the quality here? You know, this is your business. This isn't just like a, oh hey, I'm doing this on the side. Like, this is if you're if you're doing this, like this is where everything's running through, and you want something completely solid. Um, so it's fully customizable all the way through, has all these add-ons, wholesale pricing on that, and then it's just easier to use.
SPEAKER_01I want to say one thing uh as kind of like uh, I don't know what it is, crops I want to give you, or whatever you want to call it. Greg is not a sales guy, right? I mean, uh, but you're not like, you know, like you, you're he's not looking looking to push. Like I and I and I can say this, and I say that in a good way, because I've known you for like eight years. You don't have a no one can say anything negative about you, as far as I know. And I know a lot of people, and we it's a industry. Yeah, we've shared a lot of information in the past. I mean, I I know I've been kind of um, what's the word, uh, vulnerable with you where I'm like, yo, be careful. This guy, I got I got banged for 20 grand, 30 grand. You shared information with me, and especially in solar, because we both rode the solar coaster, you both are like this, right? And we were on the way down, we both had some bad experiences. But he, when he says this stuff, he's not looking to push a product. He, and as far as I know, like you you would not sell someone a product if it didn't make sense for them, right? And that's what I'm trying to say that you gotta be careful. Everyone, especially in this day and age, margins have been compressed in the lead gen world. People are desperate right now, people are going out of business. I know people that are putting up to ridiculous numbers, man, nine figures a year, and they shut down, you know, out of nowhere. And we'll talk about it in a second. But I want to say that, guys, because it I think it counts for a lot. This business about trust, credibility. You want to make sure you're down with people that are actually gonna do the right stuff and not just data, yeah.
SPEAKER_03You know, you screw people over, it gets around quick, fast, you know. We think like, oh, there's all these people, but like I go to these conferences, I see all the same people. Yeah, and if I screw anybody over, like you know, that's that gets around.
SPEAKER_01It gets right. One thing I was gonna say, you know, it's I I don't know when I don't know when we met. I don't know if it was 2017 or 2018. I think it was around then. Yeah, it was 2018. But you you know what I kind of wish, like now we have LFG show, right? We started this a little bit over two years ago. We kind of get to document things and you get to see faces, right? Yeah, but back then that wasn't going on. I I kind of wish this was around back then because I wish, yeah. Because you would see, I think that if you took, I don't know, let's say there were 3,000 people at that LeedsCon where we, I think we met a LeedsCon or ASC, one of ASW, what is it?
SPEAKER_03It was the Boston one. It was I Oh, you're right.
SPEAKER_01It wasn't Boston. You lived there at that time.
SPEAKER_03Yeah, I was in Boston. I was going to law school.
SPEAKER_01That's when they did LeedsCon in Boston. And I wish they could they did it. I they they just do it in uh they do it in Chicago. I like Chicago, but I they need to switch that up.
SPEAKER_03But the point is that I think they're switching in Nashville.
SPEAKER_01I think that's that'd be good. They need to change the pace, man. Yeah, but but the point I'm trying to say is that if you if there were 2,000 people that attended, if you go now out of 2,000, I bet I bet you there's probably less than 100, which would be less than 5% or less than 10% that were at that show that are still in the industry. Yeah. Which says a lot because this is not an easy industry. So guys, if you're still in the industry after all the years, hats off to you because this industry is like being at war, man. Casualties of war.
SPEAKER_03Yeah, I bet I I bet you that's I I really wish you'd been doing the show and like tracking this and like who's still in, who's like, oh, that one guy. I haven't seen him in like six years.
SPEAKER_01Yeah, bro. People have died, people have got arrested, people gone out of business. Oh, yeah. I mean, it's been all sorts of crazy stuff, man. Industries. I mean, look at solar, like back then, especially, you know, speaking of solar, especially like in 2022, yeah, August 2022. I was,
Solar Whiplash And Industry Survival
SPEAKER_01I don't know if you went to RE Plus, were you there? Yeah, it was at uh I'm not sure if it was there that year, but I've been RE plus. By the way, there were like 40,000 people at that event.
SPEAKER_03That shit was crazy.
SPEAKER_01Yeah, you were there.
SPEAKER_03Yeah, so it's like it's like a mile long. It's like this giant thing. Yeah, like it takes all day to walk through.
SPEAKER_01Did you have a booth at that one?
SPEAKER_03No, I didn't have one of those.
SPEAKER_01So I had a booth, we had a booth for Solo Direct, and 2022 was a massive year for us, man. We we're everything was working for us. We had the call center running in South Carolina and Columbia. We were selling age data, connecting the dots, hitting month over monthly breaking records. Um, so we were at transfers, we had the age data, we had the web leads. All the visions were freaking hitting. And we were doing so well, man, that we were just throwing money out the window. We were like, let's have we're overhiring. Uh probably so we'll go to these events with 10 people. It was nuts, right? Get all these tables. But the the point I'm trying to say is that August or September 2022, the they they passed the Inflation Reduction Act. Joe Biden passed it. Remember that? President Biden at the time. And man, there was a euphoria in the air at RE Plus, right? I remember everyone's like, solar can't die. This is like Bro, I thought we had a 10-year runway.
SPEAKER_03And then I I agree. And when that came out, I was like, oh, solar is so solid. And then it did it it it was, it's not yeah, it's changed.
SPEAKER_01And if you look, what's really interesting, like Wall Street, and and and guys, another thing I want to say, where where did you graduate from college? Uh most recently, Columbia. Columbia University, Ivy League School. I mean, this is not your regular the funny thing with Legion, it's such a di it's such an eclectic, diverse group. You can have an Ivy League person like you, an attorney, right? Really like well educated. Then there's some guy who just got out of jail. There's someone maybe murdered someone, someone just got out of rehab, right? Then you got like, you know, like you have also all these.
SPEAKER_03I love it though. Like, it's like, you know, it used to be in law, it was like very like, it's just certain kind of people, like, but that's what I really like about Lee Gen. It's like you have people who come in and people who are hustling, and you know, they maybe they just went to high school. I don't know, maybe not even that, like, it doesn't matter, but like they like hustle, they work hard, yeah, and hopefully don't do anything stupid. And like they're gonna run companies. Like, I've seen some really successful people, like it's it's such a cross-section of society.
SPEAKER_01Yeah, and I really believe it's a land. I'll get back to the thing with the solar, but it's really the the equalizer in society. It's one of there's not many industries where you can get in with no experience. Doesn't matter where you went to school, because there's there's barriers to entry in a lot of other areas, and that one maybe this ties into law and why you chose Legion. But the point is that you can really come and as long as you have the persistence, you have the desire, and listen, you could do the wrong things, but it's not gonna last forever. You'll eventually get weeded out. But if you do the right thing, like and you persist and and and you're smart and are able to navigate the storm, you'll do all right. So I agree. So I don't know if I should jump into yeah, let's jump, we'll
Why An Attorney Chose Lead Gen
SPEAKER_01go back to the other thing. But what made you get into this? Because obviously you're an attorney. Attorneys, I look, I I uh we all spend a lot of money on attorneys, we know what they charge. Yeah, why? Because that's high paying, that's lucrative. You're licensed. Why did you chose Legion over being an attorney? To be honest, I just like building stuff.
SPEAKER_03So I went through, so before I got into law school, I was I was actually living in Germany and then went to Thailand. They sent me like to open a programming office. I was building stuff. I, you know, I like the startup life, and then I went into law school and I was like, hey, you know, maybe maybe I like being an attorney. It was like something I thought I was gonna do when I was younger, and like I was like, okay, maybe I like this, and uh, it's kind of boring, man. Like you're you're covering up like it's a lot of risk management, it's a lot of like I don't know, just didn't speak to me, didn't get me up in the mornings. So after I graduated the whole bar, all of that, uh, I turned down a legal job and I was like, no, I want to go into startups, started working with some startups. Then I realized, like, man, if I'm gonna work on other people's startups, I should just start my own company and kind of found my way into the lead gen space. And to realize I love the hustle energy. It was just like all these people coming in, you didn't need the background, you didn't have like nobody has a degree in lead gen. It was just like you come in, you find it, and I was like, Yeah, I like this, I can build stuff. Uh my co-founder was really, really smart guy. Um uh and so we're like, let's do it. And so we we jumped in the industry, started building stuff, like, and it just kicked off and did really well. And I like it. It's like you can just do things, build fast, get into it. I I love this in I think we've been in this industry for a long time. I I am a big fan, so yeah, and I agree.
SPEAKER_01Uh we do some research prior to the interviews, and uh Error Trialman said it's a $50 billion a year market. I think it might actually be higher than that. Maybe the lead gen that we do, like the paper call, the web forms, I don't know. But when you talk about e-com and you talk about all the other stuff, I mean it's probably, you know, I always think a way way bigger than that. It's it's easily that.
SPEAKER_03He might have gotten that number from our our one of our presentations, actually. Okay, oh maybe commenting on uh oh maybe it was yours.
SPEAKER_01Yeah, it's uh you got the number from somewhere, yeah.
SPEAKER_03Legend worlds, we do a bunch of research on that, and it's like we we I went with like kind of like a conservative number, but easily that. Yeah, um, it's huge. I mean, for home services, all home service companies are spending between eight to twenty percent of top line revenue on lead gen in some format. Like it could be you know direct Google marketing, it could be an agency, it could be billboards, but you know, if it's a hundred million dollar home service company, eight to twenty million is just going to the lead gen program in some format, and there's half a million, I think it's five hundred thousand home service companies in the US. Yeah. Huge market. Same with insurance, similar statistics. And then, like, that's even before you get into like mortgage, EDU, debt, all these other verticals.
SPEAKER_01Yeah, there's so many of them.
SPEAKER_03It's it's a crazy industry that just nobody knows about.
SPEAKER_01Yeah, yeah. It's one of those things, man. I feel like one day they're gonna write a book about this industry, or they're gonna be like, you know how they they looked at like the dot com's in the 90s, the 2000s, that kind of stuff. The the AI, they're gonna look at this like, wow, this is the one, and who knows when that is. I don't know if it's like three, five years or not, but I feel like it's just one of these things that not enough people know about. I mean, let me ask you this, because it's so hard to describe this to your your family and friends, what we do, right? I'm sure that you do it. I see digital marketing, man. I don't even know what the hell else to say. Well, yeah. And how did that, yeah, how do you describe it? And how did that conversation go down with your family or your your loved ones about, hey, I'm not gonna become an attorney. I'm gonna do this. That must have been tough. Yeah.
SPEAKER_03Uh I do I say digital marketing. That's pretty much where I go with because people don't know. They're like, they're like, regen, what does that even mean?
SPEAKER_01I used to try to explain it. I used to get like used to be like a fucking 10-minute uh uh a 10-minute uh explanation. I really like it's just digital marketing, man, lead generation. Yeah, yeah.
SPEAKER_03Um yeah, same. So I mean my family, like I like they they've been very supportive, you know. And I was like, I moved to Germany after undergrad, and they're like, why you want to move to Germany? I'm like, I don't know, I'm gonna work for like startups there, and they're like, all right. And then I went to law school and like, I thought you were doing the other thing. And so when I was like, hey, I'm starting a company in Legion, and they're like, all right, yeah, go for it, you know. Like and they've always been really supportive. But yeah, it's it's I wish there was like a way to explain to people what the industry is because I always have the same problem, like, like what do you what do you do? And they have like good friends, like people I travel with, and like we'll be sitting down having a beer, and they're like, Great, but I I just have Greg, what what what actually do you do? Like, I've known you for years. Like, I don't really get it. I'm like, uh, I need like a PowerPoint or like like a presentation or something, but that that's hilarious, man.
AI Makes Software Cheap Data Wins
SPEAKER_01So so what do you think? Where do you what do you think the industry is evolving towards, man? Uh, because I mean obviously you see things from a different perspective. And you're you have an interesting, we'll talk about this in a second. You were went from selling leads, now you have you have the SaaS product, which I think was a great move, by the way. Thanks. But but where do you think things are headed? Uh, you know, we've seen that we talked about solar, right? Solar, we well, we had 10-year runway and and out of nowhere, like it like uh interest rates, right? That was like the main thing. Cost that kept it dried up the funding, all this stuff. So one thing led to another, which kind of shut that down pretty much. But uh things happen so quickly, things you can't explain sometimes. But like, what what do you think is where's where's the next move?
SPEAKER_03I I think data is gonna come back hard.
SPEAKER_01Yeah.
SPEAKER_03Um I think the call space was interesting. I think a lot of people jumped into the call space because of the one-to-one thing, and they thought one-to-one was just gonna kill data, and like, so you had this big push into calls, and then people do well in calls, and like that's a thing. But calls is like people don't really want to talk from the phone. And then I think the A like we were in the AI revolution, and that's gonna like just make it so easy to build software, like basic software is gonna be commoditized. Like anybody can do that, so it's gonna be infrastructure. And so, if anybody, like any home service company, can build an AI chatbot, can build an AI calling system, you know, everybody has that system. The one thing that they don't have is they don't have the leads, they don't have the data, right? Like, okay, great, now I've built this AI tool that can contact 50,000 people a day. All right, great. Well, you have to get data to feed those things, and so I'm thinking data is gonna be king again. People need all this stuff to come in. People it's like, whoever gets the marketing, you know, whoever gets the customer first is is gonna be the winner. And you need the data to make that happy.
SPEAKER_01Yeah, and I agree. We talked about this offline. We are surprisingly and pleasantly finding companies all of a sudden, we when we onboard them, and I'm not on a lot of the onboarding calls anymore. I'm I I rarely get on them, but if I think it's a big opportunity, I'll jump on. So I was handed a referral uh three months ago in the homeowner space, and I I I felt like there was there was the good energy, I felt. So let me jump on this call. And so we're bending them out, founding, finding out. Because obviously, if if someone is skilled at handling web leads, that's their primary thing. We're not gonna sell them calls. We wanna, if we can't make the web leads work, we're not gonna make anything else work, is one act feel like, right? So we lead with the best foot forward. So uh they surprisingly said they want age data. I'm like, are you kidding me? So I had to ask them twice. I'm like, you mean like age age leads, age, age data? Like, yeah. And so I'm asking what I thought they were just saying that to say that, but I'm asking what kind of KPIs, what's your contact rates, and it all made sense. Like, oh my God. So we got them going on that now they're buying weekly from us, and it's becoming something where I think we did $25,000 last month to them. Now that $25,000 on age data is like doing $100,000, $125,000 in web leads, right? So there, there's like an uh, it's it's it's it's much more bang for your buck, right? So it's almost funny, like we're going back old school in a sense, and uh it just comes down to working with groups, and when I work with a group that knows how to do age and they do it right, that means they know how to dial leads. So that gives me confidence in doing web forms. So they're doing web forms soon, not a lot, but we we just got them going on web forms, yeah. And now we're gonna get them going on on some transfers, right? So I'd love to lead off with age because then I can boom, boom. I can you know we were worked with some pro back in the day. At one point, some pro was buying eight different leads for me. They're doing cold reg, they're doing age, they were doing Spanish, they were doing transfers, they were doing real time, just exclude real time shared. It was a freaking best, man. Remember the page? Wait, I'll give you everything. It's the whole idea. That was the fucking peak. When they sold out, when they sold, that was a peak of solar. That was the time we should all got the fuck out.
SPEAKER_05Yeah.
SPEAKER_01But you get what I'm saying? And so I do agree. Age is coming back, and and I think that it comes down to cost acquisition. Yes, meta is becoming so fucking hard, man. Listen, I mean we love them, it's like a love hate. But damn, it's becoming so much hard. The margins are getting damn compressed. So you're and I would say this if you know, guys, if you're have clients, you see your meta, your your margin compressed, look into other, look into age, look into other transfers, look at it, but do it compliantly because that's a whole other hornet's nest, obviously. But you're gonna add more value to your client to keep them, right? And if you're not adding value, you're gonna fucking lose them. So I am pleasantly seeing age come back, and I'm happy about that because that was a big mover for us a few years ago.
SPEAKER_03I think age will come back a bit. Uh the cam spam stuff, like all this the stuff on the phones and everything there is like, I think it's gonna make it a little tricky, but I mean the age, like now it's just like you don't need a call center. You don't have to have a hundred people and train them up. Like, you can do so much of this stuff with tools out of the box. So I think age is gonna come back. So real time is gonna be huge because now you have these people who like coming in and you know, they're seeing ads everywhere, everybody can get to them. Like, you know, the window for them to close is gonna be small. Yeah, so like you know, they're only answering the phone, you know. Okay, I just filled this out, maybe I'll pick up. But I think it's gonna be across the board. Just I think data is gonna be huge.
SPEAKER_01Yeah, cost acquisition is what it comes down to. That's yeah, attracting meta. What are you seeing uh from your bird's eye view? Obviously,
What Traffic Sources Still Work
SPEAKER_01meta is king, right? Most people are gonna be using meta, most media buyers. What other platforms you see they're having success with? Aside from Google, YouTube, Google, YouTube.
SPEAKER_03To be honest, like the platform, that's the one thing that hasn't like changed a whole lot in my opinion. It's like see a lot of people like meta, huge, Google, YouTube video content. It seems like has gone easier because like kick out video content so much easier with AI. It looks good, and it's not just like you know, crap stuff. And so video content. I see a lot less like Tabula and Outbrain and things like that. I'm not sure like native, I think is a little bit trickier. But I'm not sure if the I'm not sure if the channel's like newsbreak, you see in uh I don't I don't see I mean I'm not like in the day-to-day, like I'm not doing like as much media like stuff. You know, I'm kind of hearing what clients are doing. I don't think that one is that name is Austin though.
SPEAKER_01I know some guys uh it's some you can get some cheap, some cheap clicks on there, man, but uh some people struggle. I think it's a matter of just are you able to get through the hump. And the ones that have the kind of like the buying power or the wherewithal that can they're not they can go through 10, 20 grand testing are the ones that are able to make it work, you know? Yeah, by the way, LOG show a $5,000 ad credits for newsbreak. If you you talk about LOG, so that's another yeah, check it out. Yeah, if you spend $5,000, they'll match up to $5,000, which was cool. Yeah, keep keep that in mind. But and but I know a lot of people doing well with it. That's that's why I mentioned it too. Um it's a secret then, all right? Yeah, I mean, you gotta test different things out. I know guys, some some guys on Snapchat more for like that that younger audience, but I'm sure Arnold does well on Snapchat. We've been hearing that as well. Uh Telemed, believe it or not, on Snapchat, the new world.
SPEAKER_03Yeah, uh I can see Snapchat and Instagram, like, I mean, everybody's on the glue to their phones all day. Everyone's on their phone, yeah. Stuff is that's where I see ads. Yeah. I'm like, oh, okay.
SPEAKER_01Absolutely. So let me ask you this, right? So in
The Shift From Leads To SaaS
SPEAKER_01terms of um Lee Gen is one of these things, or selling leads, I would I would say, or being the media buying for Lee Gen, it's this freaking roller coaster, right? It's it is, it is you'll be like this, and like it's famine. It really is. So with that being said, it is what led to you shifting towards SaaS? Was it was it have more stability? Was it you want to add more value? And again, I think it's a great move because at the end of the day, when you're doing a product like that, you I the lifetime value of the customer is longer, especially if you have a good product there. Like I've been with my greenbone, my core platform for I don't know, bit last three years, right? Yeah. I've been with my my core rounding platform, my lead rounding platform for probably six, seven years. It's like once you set up, so long as there's no big screw ups, you stay on it. Yep. You forget it. Yeah, it's it's it's so it must be hard to kind of get someone to switch, right?
SPEAKER_03Switching's hard, we get a lot of new people coming in. Yeah. And so people want to set up and they're like, you know, Tesla platforms, and we get a lot of people that way, or they're kind of new and they're not fully in. We built it so you could clone your old setup to try and make it easier for someone to switch over. So if you're using another platform, you can clone all your settings in. Uh, but yeah, the switching cost is like is a hard thing. Um, but yeah, to answer your question, like, you know, I liked being like in the market and doing all the stuff, but I like building stuff, I like adding value. Like, I had all this expertise, all this like stuff that I wanted to build and like do. And that's like what gets me out of bed. You know, it's like I like, you know, putting that to work and like just doing cool stuff. And so that more than anything, I just want to kind of like help other people do it, get it going, like build the industry up, make it more professional, um, you know, give people the tools to build cool, awesome companies. Um I see clients doing really well, like that's to be honest, like an awesome feeling. It is where it's like, okay, hey, I like gave you some tools, like they did all the work, or like, you know, you get on a call, like, hey, how's things going? They're like, you know, they're making life-changing money. And like, you're like, dang, you can be part of that story. And it's like, I like that. That's cool. That that's what that's what's what motivates me. Yeah. Um, and that's what I like. And so I think we're gonna keep going in this space. It's fun to build stuff, and it's fun to like put that stuff to work.
SPEAKER_01Yeah. You're right about that. When you see your clients grow, it's such a nice feeling, man. I mean, you you played a part in that, and you benefit too, obviously. They grow, you grow with them. And we were just in New Jersey. I got a buddy, it's not even in our space. He's he's he's in they got they got uh sports medicine, surgical centers. Yeah, and man, he had this vision 15, 20 years ago. And to see the vision become a reality, he's dominating. They're doing mid-eight figures a year, maybe more. I don't even know now. I'm very convinced he's gonna exit for more nine figures. I'm convinced he's gonna do it. Um, I just went to the facility, man. They opened up a new facility in Fairlong. My God, it was so beautiful. Yeah, and uh it's state of the art, all the best equipment, and people are the the workers are high-fiving each other. Yeah, uh, the the the patients look happy. And I know the kind of guy he is. I mean, he doesn't settle for those, for the he still doesn't settle for less. Like he wants the best of the best tree hires really well. And when you see that happen, like, man, and I I I I when I uh was building solo direct marketing, there was a point where I needed to supplement my income. So we did a deal where I helped them build a call center. And bro, that was instrumental in him growing. So I felt like I was part of that, right? So so it was nice to see that because it's like um he he's helping change people's lives through pain, getting them out of pain so they can you know pick up their grandkids, have fun, don't miss those prices moments of life. And it is nice when that happens. That's something that no one really talks about enough. Although I think I feel like even on our show, we're talking about making money and that, but that's money's a byproduct of value. The more value you provide to your clients, then the money's gonna come naturally, right? Yep. 100%.
SPEAKER_03Yeah, you provide value, you get money. I guess some people also kind of forget about brokering and all these things where people think as they like a quick bucks like, nah, you can build a bit like if you want to be that 5% that you know was like in 10 years from now, we're like, oh yeah, like he's been in the industry for a while. It's like you have to add that value, you have to be doing something to you know, bring something to those clients and you know, being part of their success story. But like I said, you know, when it when it happens, it's cool, you know. Like that's like a bond that you're like, you don't forget those people in your life. And I still have like, you know, have mentors and people I started off early with, like, you know, the first people who like gave me a shot when I was first in the industry. I'm like, you know, like I don't care what they like, so like I'm always gonna give those guys a shot. Like they're part of like, you know, they're on your team for life.
SPEAKER_01Yeah, listen, you're you're right
Trust Relationships And Last Man Standing
SPEAKER_01about that. I mean, there's people during COVID, and well listen, I don't know what your experience, I'm curious to hear, but man, my the our company started to really move late 2018, early 2019. We started like start to grow. We're rocking the roll. And the freaking COVID came, and man, they shut down. You you know, we were biggest solar. You couldn't go in the homes anymore. That for for like our revenue started going down, then it went to like zero a few days. And I'm like, oh my God. I'm building this thing. I went through all these trials for tribulation, got ripped off, and now I'm finally building a freaking machine. I got money saved, I got some food in reserve, and now I'm going through it. I had my my we had my we had a baby on the way. I'm like, damn, man. So I'm like, I gotta, I'm thinking my wife's gonna have to look for a job. I gotta freaking, I'm figuring out what I'm gonna do. And then there were it was SunPro. Ren Rogers at SunPro. Yeah, see, I don't know what happened. He's like, David, I guess they were in some substates that they didn't care about COVID. I forgot what happened. Listen, okay, we're we're actually gonna buy more leaders. Like, I would have wanted her going through like twerking on cars. I'm like, what is going on? I guess at the end, it's why people get can't get too wrapped up in fucking politics, man. Because no matter who the hell was elected, there's gonna be bad things, there's gonna be good things. Find the fucking good and just make money, right? So anyway, with that being said, Jersey was shut the hell down, they shut down New York, and but meanwhile, we're selling like in places, Oklahoma. I don't know, we're I'm like, bro, and the guy was like, listen, all these other guys, I had he has 50 vendors at a time. I'm only gonna keep on five. You're gonna be one of them. And trust me, we weren't one of the top 10 vendors at the time for him, but he liked me a lot. I went to New Orleans, helped them grow, and then we got that budget, and that's what kept solo direct alive, bro. And then boom, then we were back to the fucking racist man. Yeah, it's those relationships.
SPEAKER_03There's a couple of those, like, you know, that's what people keep around people they trust that they like. And like, you know, we've had bad months, you know, especially, you know, back in like the selling leads and stuff, like, you know, people had every justification to cut you. And they didn't, because like, all right, look, you'll turn it around. I trust you're not you're not trying to screw me here. Yeah. And, you know, that's what gets you through those like low months. Yeah, I it it's that's wild.
SPEAKER_01But yeah, there's a value in that because at the end of the day, you know what happens too? The buyers are smart too. They know, like, if they're if they're hemorrhaging money, then they got business is business. They're gonna have to stop. But they know if you gave them a good six months and there's a couple of bad months, they're averaging all out. And if they're break even, though, they'll still give you a shot because they know that you were trying, and then boom, they stick around and you turn around. That's happened to me numerous times, some big companies, yeah.
SPEAKER_03Sometimes you like just gotta be the last man standing too, you know, like when they're like markets going down, everybody gets competitive, margins compress, you know, people start getting cut, and then you know, it hits that bottom, and you're like, oh man, like is this the end? And then like all of a sudden everybody else is out, and like, and those guys, like, all right, they have five vendors, whatever, and like all of a sudden, like, you're gonna 10x your budget. Yeah, you know, oh, and then also it's like, oh, great, look at this. Now it, you know, things are going up again.
SPEAKER_01Yeah, you're right, man. And uh James Van also talked about it at one of the geek cuts. He said, Yeah, sometimes you just gotta stick around for the luck to turn, you know, eat your shit a little bit, cut costs. That's what we did. We have to we had to cut and unwind a lot, and we did it. We know we stuck around, we we made sure we could survive those fears at time set that when it did turn, yeah. Right. But yeah, I'm seeing a lot of uh, even though things are wacky out there with the economy, there's there's still pockets, man. Education, information. Um there's people they they're they did look personal loans or look, they need money, man. Yep. And they're looking for information, they're hungry for information. So we're in a time where if you position right and you hang around the right circle, you build the right ecosystem, you can really actually crush it. We're we're actually starting to turn things around and have a pretty good year, which I'm excited about. Thank God, too, because like, man, you could you could a year ago things were looking bleak as fuck, man. So I'm like, we didn't even make it, you know?
SPEAKER_04Like, you know, I was like all that and like, man, I was so in on data. Like and all real time stuff. It's like that's all I did. Like only real time stuff.
SPEAKER_01I remember, yeah.
SPEAKER_04The platform was just getting started. Everyone's like, oh, real time's fan. Like, I just put a million dollars in your spot. I'm like, you know.
SPEAKER_05Yeah.
SPEAKER_04And then bottom down, it's just like going back up there. So PCO, you never know how it's gonna go.
SPEAKER_01Yeah. Hot verticals. We we're running, we have a little bit
Hot Verticals And Weirdly Big Niches
SPEAKER_01left there. What what's the probably two or three hottest verticals you're seeing right now?
SPEAKER_04I think home services generally, but it's kind of an evergreen, like it doesn't matter what's happening. Like, you know, your root is leaking, like gonna get your roof, you're getting close. Hey, I really like them in service ones. Solar and that jun surrey, but I'm seeing auto combat. Actually, yeah, you know, see people do a lot of auto bunch of random purples, quarter parties, like random, like easy one expact.
SPEAKER_01Fucking port a parties, I couldn't make that work. I thought that was a nice one, but uh there's budgets behind that. I can't. You guys can make quarter parties work, that's a good one. Ace VAC? Yeah, AceVag, we're starting to work on that, man. I just put something in my store yesterday. I'm looking for more. If you guys need you want to give me good supply, let me know. That's starting to work. We're we're doing it internal right now, but we need we need more help. I mean it's okay. Yeah, I think I think uh we when I came here with we hit 20 leads, which is like, I don't know, like a thousand bucks today. You gotta start somewhere. You gotta start a few hundred, then hit a thousand, you hit a thousand, you get two, then boom, you grow. I think I can get that to 10, 10 plus a day. That's my goal with that. Yeah.
SPEAKER_04It was a good roofing, windows, kitchen, bath.
SPEAKER_01Always like kitchen's one of these nice, that's what I like about home improvement. You got these sub niches, man. Yeah. That's something I've forgotten, Domin. I gotta get my team on that. We kind of lost focus on that. Uh, siding was one that's doing pretty well for us. I need more buy side, we we're we got crazy stats with siding. The problem is that we need more uh more buyers for that. Basement's doing well for us. Kicking ass work.
SPEAKER_02I know people looking through that finance looking release. That is insulation. Anybody is selling insulation.
SPEAKER_01Basement, give me a basement. Well, my my my comms right now are 9 to 12 percent. It's ridiculous. I just need more buyers. Yeah, I'm I'm cat, yeah. I need more and more coverage, but that's one of those categories that man, I know we can we can crack and uh you know, you you get good here, 25 grand, 50 grand, or 25 figures. It freaking adds up. Before you know it, that's how you get into seven figures a month. Yeah, so they're really subcated kitchen, siding, bad basement. You got basement people let me know. We're getting ridiculous comms of basement, nine to twelve percent. So I I want I just need more coverage for that.
SPEAKER_03All right, I I have some people looking for basement. I'll send you away. I feel like now I'm like just connecting people because I have these people on the platform coming on asking me for like have supply, demand, um, insulation. We have clients who really need insulation leads. Anybody needs insulation leads, I'll hook you up with the buyer, big franchise. Um, yeah, under these specialty verticals are just like some of these ones you wouldn't expect. They can be hot. Um, they come in and like, and also like these guys, these businesses like surprisingly big. I'm always kind of blown away. You're like, this company you've never heard of in like, you know, Indiana, and they're like, oh yeah, you know, we're just like a small company and we're doing like 60, 70 mil a year. I'm like, oh I love that. Okay, okay, you know, we spend like a million like a month, you know, we just need more leads. And you're like, okay, okay, yeah, we can let me like, yeah, let me see if we can find you some lead suppliers.
SPEAKER_01I love companies like that that are doing like 30 to 50 million a month, 60, 70. Because what happens is when once you get them going and you get the leads working, guess what? They're gonna make more money, then they're gonna go to 100 million, 150 million, they're gonna expand territories, you just gotta raise, you know, and and what I'm thinking about what you and your side of the business, it's kind of like active prosperity that says, because they were they they grew because they Ruben was phenomenal at this, right? He will connect people, yeah, right. And he and because at the end of the day, if he connected the right people, then then there'd be more leads that will pass through active prosper, more tokens, he makes more money. Like everyone's aligned at the end of the day. We're all in you're in you're incentivized to connect good people. So I just thought about it, right? It just clicked with me as you said that, which is a good thing. And you come for the lead gen space too. You know people, so yeah, you have it, you can give some good referrals, so it makes sense. I do that all day long.
SPEAKER_03It's like, but such a rising tide rises all boats under deep. I know my clients, they're doing more, they're using the platform more, they're making more, and the client's like, you know, I connect a vendor and a buyer. It's like, I'm happy twice. Like the buyer's buying more, they're stoked, the vendor's making connections, they're all happy that I made like the introduction, and then I just get to be part of that. So, like, then people are stoked. You know, you see them at a conference and like, oh man, you don't make so much money. Like, that's what that's that's fun. I I like that. And I like something that's also a little bit unique about our industry where it's like there's very few people that I'm like truly competitive with. It's like, you know, we can work with like all the apps, you know, they come on, they get listed as like a service on the platform. We can work with all the vendors, the buyers. Even if they're on another platform, it's like, let me hook you up with a client, let me hook you up with somebody.
SPEAKER_05Yeah.
SPEAKER_03And you know, the more happens, like more everybody's like doing, doing well. And, you know, I want to see this industry grow. I think it could be, I think, you know, 10 years from now, you know, people like this could be a completely different industry. People are like, you know, this this might look a lot different than where it's at now.
SPEAKER_01Yeah, and I'm with you on that. And one of the things that happens is uh, and you're seeing this happen in solo right now. There's a flush out that happens, right? That's maturity in an industry. Yeah. The the ones I couldn't withstand, or the guys doing the wrong guys and girls doing the wrong thing, they're out. So the cream rises to the top. Yeah, and the people that survive are more seasoned, they're making better decisions, they're not, they're they're they're they're smarter. A lot of stuff happens out of kind of like an experience and out of like it's happened to me where you know in the beginning, I didn't know what the fuck TCPA was in 2018, 2019. So you learn, not everyone knows. Like you learn it. You gotta get burned. Yeah, you gotta get burned in order to you gotta get burned in order to learn, right? So you get burned enough. So a lot of people get burned and they're they're done, they're out of it. You get burned a few times, you got the battle scores, you're strong, you're tough, you're like a freaking marine, like ready to go. So I feel like the people that are left surviving that survive are the ones, and then the younger people that are watching, you can you can take them under wing and just grow. And so I think that's what's happening around. There's a maturation, there's consolidation going on, and it's not gonna die. Legia's never gonna die. No, we can evolve with it. It's impossible. But the bottom line is that the people that are able to withstand it, I mean, God, when that turns, and it will turn, business is a cycles. Oh, yeah. You catch that next upwave, man. You're you're you're gonna kill it.
SPEAKER_03I think it's gonna be diversify a little bit because like I remember a couple years ago, auto was just hidden. Yeah, and then auto went away, progressive, like all state, cut budgets. Everybody was like, you know, they're not buying third party. All that like went down, and then like auto is coming back up. I hear people talking about auto all the time now.
SPEAKER_01Home insurance, homeowners insurance, too. You see a lot of that.
SPEAKER_03Super cyclical, you know, you just see like it comes in, and then you know, if you're the one left standing and you can make it through that, you're also like the best position when it does kick back
LFG Deal And Closing Charge
SPEAKER_03up again.
SPEAKER_01Love it, guys. This was great. Greg Doback, standard information. You got any specials for LFG show? Any specials for any special like pricing for standard information in the audience? Let's do that. Show them some special, man. Yeah, anyway. Deflation, save people money.
SPEAKER_03Yeah, you I'll give you first month free and special deal. First month free LFG. Just mention LFG, have to mention LFG. Yeah, if not, um, you know, standard pricing.
SPEAKER_01It works. Buy me a drink at the show. Actually, buy me, buy me a mop tilt. The fuck the Spurs. That shit out of here, man. I got my fucking families calling me. They're pissed off me. They saw that, they're watching live, defending the whole nation. All right, man. All right, Greg Durback, guys. Yo, hang out with the leaders in the industry. This guy's been doing it for a long time. He's a vet. I see the gray hair now, bro. I met you, you didn't have any fucking grades. I had a lot less, too. This industry will fucking gray you. But that's good, that's wisdom, guys. Great. So let's go next. Your network is your net worth. We got a fucking crazy network of people. I'm not talking your average motherfucker.
SPEAKER_00I'm talking about people doing $300,000, $400,000, $500,000 a day in advance. People that have made billions of dollars in sales, people that exit their companies for about a billion dollars to hit 100 episodes. Guess what? We're about to take it to the next level. So you're fit. Subscribe right now.