The LFG Show
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The LFG Show
Why Most Entrepreneurs Will never Build A Million Dollar Business? ft. Nate Ancelet
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🔥 Want to build a bigger business, close more deals, and stop chasing shiny objects?
In this episode of The LFG Show, David Stodolak sits down with Nate Ancelet, founder of Money Printer Marketing and Policy Printer, for one of the most honest conversations we've had about entrepreneurship, sales, leadership, and scaling a business.
Nate pulls back the curtain on what it really takes to build a high-growth company, why most entrepreneurs fail because they chase too many opportunities, and why obsession—not motivation—is what separates winners from everyone else.
They dive into the massive opportunity in life insurance, why inbound sales require a completely different mindset than outbound, and how Nate has helped hundreds of agents transition into a more scalable business model.
But this episode goes much deeper than insurance.
Nate shares emotional stories about speaking with single parents risking their last dollars to build a better future, the responsibility that comes with leading people, and why customer success has become the foundation of everything his company does.
Whether you're an entrepreneur, affiliate marketer, agency owner, sales professional, or someone looking to level up financially, this episode is packed with practical lessons you can apply immediately.
👇 Subscribe for more conversations with the biggest founders, operators, marketers, and entrepreneurs in the game.
/ @thelfgshow
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🔥 Sponsors
☎️ Ringba
If you're buying calls, generating leads, or running performance marketing campaigns, Ringba is the platform trusted by some of the biggest performance marketers in the world. With industry-leading call tracking, intelligent routing, real-time analytics, and AI-powered insights, Ringba helps you optimize every call, increase conversions, and scale your business with confidence.
Learn why the industry's top operators trust Ringba:
https://www.ringba.com/
🚀 iSellForYou
Want to build a real online business? iSellForYou gives entrepreneurs access to world-class education, networking, live events, and proven strategies covering affiliate marketing, lead generation, AI, media buying, sales, and business growth. If you're serious about making more money and surrounding yourself with high-level entrepreneurs, this community is for you.
Join today:
https://isellforyou.com/lfg
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⏱️ Chapters
0:00 Cold Open And The Inbound Surprise
0:52 Sponsors And Show Kickoff
2:45 Obsession, Mindset, And Training Standards
7:33 Outbound Versus Inbound One-Call Close
12:51 Results, Retention, And Ethical Responsibility
18:13 Why Life Insurance Wins Long Term
23:14 The Policy Printer Model And Pricing
25:41 Scaling Support, Group Coaching, And AI
34:30 Pivoting In A Tough Lead Gen Market
38:42 Focus, Bottlenecks, And More Over New
43:50 GeekOut, Distribution, And What's Next
51:32 Final Words And Subscribe
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🔥 In This Episode
• Why shiny object syndrome destroys businesses
• Why obsession beats motivation
• The difference between inbound and outbound sales
• Building systems that scale instead of relying on talent
• The future of life insurance and lead generation
• How to build and train high-performing sales teams
• Why customer success should come before everything else
• The hidden cost of building a million-dollar business
• Multiple streams of income vs. multiple streams of focus
• Leadership, resilience, AI, and entrepreneurship
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Connect with Nate Ancelet
Instagram
/ billynate
YouTube
/ @nateancelet
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Follow The LFG Show
Website
https://lfgshow.net
Instagram
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#TheLFGShow #NateAncelet #Entrepreneur #Business #Sales #Leadership #LifeInsurance #AffiliateMarketing #LeadGeneration #Marketing #Mindset #BusinessGrowth #Scaling #Success
Cold Open And The Inbound Surprise
SPEAKER_00They lost a lot of money. And we started to really analyze because we're like, dude, what the heck? Like how can we take a super good agent who's closing a ton of deals with outbound dialing, put them on inbound calls, them not be successful. We got Nate Antsplit. Money for the marketing. When we got the feedback from those agents, what the reasons of them not being successful was. And a lot of it was mindset. Again sounds corny. But at the end of the day, we all know anybody that like really does anything at a very high level knows the challenges that come with having a four mindset.
SPEAKER_01I remember initially when I was getting formerly, I think I was overstelling. I was talking too much because I was used to working hard for my sales. Yeah, instead of like more planning and nurturing on an inbound call, they're calling you more than need obviously. So get the new experience that is low with that.
SPEAKER_00Everything comes down to no matter the sales organization or the marketing organization. Marketing will always blame sales, and sales will always blame markets. There's always no matter the organization, there's always gonna be that challenge.
Sponsors And Show Kickoff
SPEAKER_00But what we've found is there is a significant problem with understanding the fundamentals of sales products.
SPEAKER_01Ringba is the leading inbound call tracking and analytics platform for marketers, brands, and paper call teams. It gives you real-time reporting, intelligent call routing, and fully customizable call flows backed by global telecom access in more than 60 countries. With enterprise-grade reliability, a powerful API, and no contracts or set of fees, Ringba has become a go-to platform for performance marketers worldwide. To learn more and to sign up, check out the link in the description below. Get golden and let's fucking go. Huge LFG show love to our sponsor, ISell For You. Listen, if you're an e-com or you know anybody running a brand, you already know the dirty little secret of this game. The money isn't lost on cold traffic, it's lost after the click. Abandoned checkouts, miss upsells. Customers who bought once and you never speak to ever again. That's not a marketing problem, it's a fucking sales problem. And most brands don't have anyone actually selling. iSell For You is the answer. 700 agents on the phone work in your back end. They recover abandoned checkouts, they run your upsells, they run your cross sells. And the part that no one else does, they actually build a relationship with your customers. Real conversations, real humans, the kind of magic touch that turns that one-time buyer into a lifetime buyer. And here's what makes this a no-brainer. They charge a straight percentage of what they close. No retainer, no setup fees, no monthly minimums. If they don't make you money, you don't fucking pay. That's a pure performance deal. I know that's the kind of shit our LFG audience fucking appreciates. You stay focused on the brand, product, and the offer. I sell for you turns the maybes into closed deals and your buyers into repeat buyers. They only win if you win. So if you're running an econ brand and you don't have a back-in sales engine, you're leaving stupid money on the table. So go to iSell4U.com. Tell me you heard about it on the LFG show. And let's fucking go. Make the fucking econ money, guys. Boom.
Obsession, Mindset, And Training Standards
SPEAKER_01LFG fam pumped up. This first podcast was so nice, we decided to do it twice. We got Nate Anslet, Money Printer Marketing. He was on the show last year. We had uh that show was a little bit rushed. We only had 20 minutes because of the studio we're at, but we had some of the best engagement. We had some of the best feedback from that show. And I told Nate we got to get you back on again. Luckily, he happened to be in Miami the past week. We had a great dinner. Uh, what was it, a night before? Yeah. And he's oh, we had a good time last week, too. Damn, we've done a lot.
SPEAKER_00Yeah, we we have. We have. I don't do too much when I'm in Miami, but when I'm here, you know we always hit up stuff.
SPEAKER_01We do, for sure. So, guys, I'm super excited to have him on because like I said before, I mean, we know we have a lot of history together. I think I met you even before COVID, back in 2019. You were 19 years old at the time, started doing some business together, and fast forward, we've done a lot of good things. And I I love to see the growth, the progression. When you came here to the to the studio here at Creative Currency, I introduced you to Roger here, and I'm like, this guy, he's a he's he's a he's a young OG, is what you are. And I love that, right? And you know, I listened to our podcast from a year ago. I went also on my way here, and it's amazing how much knowledge you have. And I think that you're really obsessed with this industry, you're obsessed with your success, you're obsessed with your clients. And I guess let's start, Dara. Let's talk about that obsession, man. Am I right or wrong? What what the what the hell what do you think?
SPEAKER_00Yeah, dude. I mean, I think I think we've we've all heard it a lot that you kind of have to be obsessed if you really want to do anything right, you know. Um, the man that chases two rabbits catches neither. So it's just like you got to really go all in on something. And so if if you don't make that true decision, then it's you're always just gonna be kind of you're gonna be competing with everybody that is obsessed. And it's like, bro, there's there's not gonna be competition, you know? So I think that really came from uh just genuinely wanting to help my clients, especially now what I'm doing. Like money printer marketing is what fuels policy printer. Policy printer is the platform that I'm working primarily on right now, 100% focus, um, just scaling final expense agencies and agents independent that are independent agents. Um, and that's been really cool, but it's it's a huge challenge because we are breaking habits and we are teaching old dogs new tricks, and we are teaching new dogs an entire new business model. So it's just a lot that goes into it. And if you aren't obsessed with really like be like, damn it, I am going to make these guys successful, you're cooked, you know.
SPEAKER_01Yeah, so I want to talk about that because prior to filming here, you were talking about some of the challenges, right? And explain exactly what's going on here because it's you guys are it's I guess sort of disrupting the model, right? But with disruption comes change, and so changes sometimes, it's painful. But once people get through that discomfort, then that's where they grow, right? So let's talk to so the audience understands exactly what what you're doing.
SPEAKER_00Yeah, so basically what happened was uh about two-ish, two and a half years ago now, we had um this influx of final expense agents uh who are currently outbound dialing on data to try to get more sale or to get more sales, and a lot of them were very effective, you know, putting up 50, 70, $100,000 written business a month um with this model working pretty damn well. Um they came to us because they were like, if I could just have more inbound phone, or if I could just have more conversations with people who could potentially buy life insurance, like I would make more money because I'm a great closer. So we put them on inbound calls. And what that means is we brought we built a dialer, um, you know, they they jumped on the dialer, started taking calls, and then wouldn't you know it, they lost a lot of money. And then we started to really analyze because we're like, dude, what the heck? Like, how can we take a super good agent who is closing a ton of deals with outbound dialing, put them on inbound calls, and then be sick, like them not be successful. And so we started to understand, you know, when we got the feedback from those agents, what the reasons of them not being successful was. And a lot of it was mindset, which again sounds corny, right? But at the end of the day, we all know anybody that like really does anything at a very high level knows the challenges that come with having a poor mindset. So we we we help train on mindset, we train on uh systems and practices and and how to handle the objections that they get, things like that. And then before they can even take calls from us, they have to go through that training process because I am not willing to have I would rather an agent not come and work with us and go work with our quote unquote competition and then go be unsuccessful if they're not gonna work with us, rather than us have them come on and be like, okay, fine, don't go through our training and then not be successful with us. Like it's just not gonna happen for me. So we force everyone to go through our training, and then wouldn't you know it? We actually have a pretty dang good retention rate on people that consistently stay with us. We built a whole leaderboard. We have a super, super um in-depth AI training tool along with two full-time trainers. It's about to be three full-time trainers. So we really care about the success of our agents there. And our entire goal is just to enable agents to go from outbound dialing to taking inbound calls all day and putting up the same, if not more, uh,
Outbound Versus Inbound One-Call Close
SPEAKER_00every month.
SPEAKER_01So I love that you start with mindset because that's really I think that's the key thing. I think what the issue also is that they're used to doing things a certain way, right? They're used to outbound dialing, yeah. Which outbound dialing is the hardest way to gain the cost from. But on the flip side, it's also one of the cheapest ways because you're calling age data, right? The cost to acquire the data is low, and it comes down to cost acquisition. So when you flip it to an inbound call, you would think they'd be super excited. Because now you got someone calling you. But the and what I found, and this even happened to me in sales, man, like 15 years ago. I remember I would I would ask people for a hundred thousand, a million dollars over the phone. And then when I had these inbound calls, or like I had these warmer leads, like it felt like it felt too easy. I'm like, what? It's like foo shooting fish. I'm like, no, no, I gotta wear like it's like it's a stupid mindset. Like, yeah, wait, fuck this shit. I want you, I want the harder stuff, man. It's like it doesn't make any sense. So I don't know if he went through that, but the point is, but you have to deal with those leads differently. Like, I I remember initially when I was getting these warmer leads, I think I was overselling. I was I was talking too much because I was used to working hard for my sales, yeah, instead of like more explaining and nurturing on an inbound call because they're calling you because there's there's more of a need, obviously. So did you experience that as well with those guys? Or what was the challenge they had? Because it it's kind of shocking to hear that they lost money with better leads. I would imagine maybe it's because the cost for the lead was more expensive, but let I want to understand that too.
SPEAKER_00So a lot of it has to do with ego. A lot of it has to do honestly, everything comes down to no matter the sales organization or the marketing organization, marketing will always blame sales, and sales will always blame marketing, right? It's uh the sales team is like, oh, well, I just have you know too low quality of leads, and the marketing's like, well, I'm getting you the best leads I can, and you just suck at closing, right? So there's always no matter the organization, there's always going to be that challenge. Um, but what we found is there is a significant problem with understanding the fundamentals of sales process, especially in independent agent sales, no matter if it's health insurance, life insurance, or even things like home services, like going in door knocking, like right, like every single sales team has a sales process. And sometimes it's so obvious to even say this, but like sometimes, and and I've even had this problem within my own organizations, is sometimes we don't literally write out the process. This is what happens, and then this is what happens, and then this. Like, we've had agents come in, bro. I don't need a script, give me the inbound call, I'll take it. And it's like like bro, even the best of the best teams in the world have plays that they study, they watch tapes, they do all of these things, coaches watch tapes, all of these things, like the best players in the game still have a coach, Michael Jordan still has had a coach or whatever, right? Like, all of those things come down to the fact that ego usually gets in the way for these people, so they're like, Oh, I don't need a script, thinking that that's some kind of a flex, but it's like that's not a flex, especially because a lot of these agents want to build teams, and it's like if you want to build a team, that means you want to be a leader. In order for you to be a leader in any company ever, if you do not have every single step written down bar for bar to be able to give somebody and then them not be able to replicate it, that means that you have not done an effective job as a leader of duplicating yourself because then you're just expecting this person to know what's in your brain. That's impossible. No one's gonna know that shit, right? So you have to fun like create the fundamentals and break down the sales process, and that is the problem that most of these people have is they don't have a sales process. In regards to the difference of sales process with outbound versus inbound, outbound is reliant on can I get them to pick up the phone? It's it's grit, it's just like, man, I just gotta keep freaking dialing. I made 432 dials a day, and if I just make a four in the 33rd, I might get a damn sale at this point. Whereas inbound is being authoritarian and finesse. So people are calling in. Perfect example on an outbound dial, it didn't cost you as much as it costs you for an email call. So what do you do? You set appointments. Oh, hey, I hear you're at the grocery store right now, no problem. I mean, you know, let's meet up tonight at seven. And then you have about 40% of those people that show up. So a lot of these agents are double booking themselves, which isn't a healthy sales process, right? Because now what happens if Sharon and Karen hop on the call at the same time? You can't sell both of them. But then at the same time, if you don't double book them, well, shit, now maybe I'm not gonna have anybody at 6 p.m. So that just creates an unhealthy pro uh process. And a lot of times agents with when taking inbound calls, they'll hear an objection that you're gonna get on inbounds, which is, oh, you know what? Yeah, I know I called, uh, but it's been 13 minutes and I really got to go. I got a doctor's appointment. It's like, Susan, if you had a doctor's appointment, you probably wouldn't have called me, right? So let's just get this figured out right now. And then they go back into the process. Whereas a lot of times with people that are experienced with outbound, they're used to hearing that. And what's the way to overcome that objection? Okay, great. What time can we meet later? But like you don't do that on an inbound. On an inbound, you close the sale. You you you don't end the phone call until they buy or until they die, baby. Like, what do we, you know what I mean? Like, you gotta close it. So that's the biggest thing is making sure that agents understand, like, this is a one-call close. This is not something where you're gonna, you know, rebook an appointment. Um, and and there's a lot of things, you just understanding the objections that are going to come with it is hard and a lot. And that's why we have a three-day training program to make sure that anybody that comes in is perfectly equipped with everything that they're gonna need to make sure that they're successful, you
Results, Retention, And Ethical Responsibility
SPEAKER_00know.
SPEAKER_01Yeah, this is great. I didn't realize how in depth it was. And and it's true, you're making me you're reminding me of someone my the best clients I've had are ones where I handheld them. Yeah, and they didn't under, I mean, they didn't they're used to maybe dealing with just real-time exclusive leads. And I'm like, guys, you like real-time exclusive, you gotta try imbalance, or you gotta try age, or you gotta try Spanish, you gotta try this, you try that. And then when you get them to listen, it's amazing how they'll buy everything under the sun. Once they see the results, like, wow, you're like a god to them because you just made them see a whole new world, right? Yeah. So, what's a good give me a case study? Like, what were give us some sexy numbers, you know? This is sell the scissors. Well, what were people doing before and what are they doing now in terms of numbers, policies, that whole thing?
SPEAKER_00So um honestly, thank God there are so many. There are so many. We have somebody, uh I have like some testimonials online that I made YouTube videos on if you people want to watch. Uh we're gonna see these videos. Nate Anslit or I think Billion8 on Instagram and on YouTube, but my YouTube has all the testimonials for it. Um, but I've got like three people on there. One of them wrote uh he closed like 14% of his first batch of calls that he got. He made 14 grand on like I think it was like on $2,200 in spend. So he 7x his cash. You need $1,400 on how much $14,000 on like $2,200 in spend.
SPEAKER_01$14,000 on $2,200 spend. Yeah. 7 7 X.
SPEAKER_00Yeah, $7X is cash. We've got another guy, um, that's the homie. Uh, shout out Blaine. Um, he he was writing like $17k a week for a while on them. He the his agency kind of had a different pivot, I think. I don't really know exactly what's going on. Um, but the point is, like he ripped for a while. Um, I had an agent yesterday. He's been kind of a pain to my team, but I think he's just very over-communicative. I don't want to say anything else other than that, but like he just talks a lot to the team. I hope he's doing good. But like yesterday, second call, $1,752 in AP written. Like, it's just like, bro, it's every single day we have people that are coming in being new successes. Um, there's over a hundred licensed life insurance agents being created every single day in the United States. And so my goal as an organization is to prevent those that are getting their license and going to a lot of these captive agencies and just doing outbound, or they're going to non-captive agencies and just doing outbound. Like, perfect example. This is actually super important. One thing that I tell people, because I don't want people to think this is a pitch fest, because I actually like to anti-pitch. I don't want the people that I have to coerce to come work with me. I want people who understand the game and that's why they're gonna work with you.
SPEAKER_01Isn't that funny how that happens? So that the more successful you get, or the you you don't have time for bullshit. You don't want to pitch everyone, you want to pitch the you want to get the right people.
SPEAKER_00I want to speak to my people and my people, bro, 100%. 100%. And the reality of inbounds is this, and you're I think you're gonna really like this. Some agents simply perform better as inbound call agents. 100%. Some agents simply perform better with outbound dialing on age datum, some agents simply perform better on live transfers and on real-time leads and on seven-day age leads. Like every agent performs different on different shit. So, my goal as an organization is not simply to fuel everybody and their mother with inbound calls. My goal as an organization is to assist those who want to take inbound calls, give them the best chance at being successful by pulling back the curtains of everything that they need to be successful, training them on it, and then deploying them on inbound calls, you know, so that they're prepared for success there. Rather than just throwing them in the lion's pit and saying, Hey, maybe you'll figure it out, maybe it won't, and just rinsing through that. Because that is a huge model. That's a great model, to be honest. Like, not caring about agents and just ripping through and like the ones that are successful, great, the ones that aren't, whatever. But like for me, I don't care about that. And the reason why is because I've had sales calls with single mamas who got three kids, and they're like, I saw this video on Instagram where people are saying they're making 30k a month. Like, I need to do that. I went over to this agency and I've been dialing for two weeks. I haven't gotten a sale. I don't know if this is gonna work for me. I spent six weeks going through contracting, getting my licensing, going through training just to be deployed on cold calling people, and nobody's picking up the phone. Like, what am I gonna do, Nate? And then I have them come in and work with me. So when they come work with me, they have to pay for my training. A lot of times these people don't have a lot of money, and I'm taking money from a single mom who's got serious responsibilities. I take that seriously. I take that so seriously. I had a single mom, bro. You know, so it's like I have dads literally that are coming in. I had somebody on the phone two weeks ago with my sales guy crying because he's like, bro, I don't know what to do. And like dead ass, he's like, I don't know what to do. If if I don't make this work, my wife is gonna have to go back to work. I'm gonna have to go back to work, and I think she's gonna look at me as a failure. He's crying. And I'm re-watching that video, and I'm just like, dude, I have such a responsibility to these people because a lot of times I am taking some of their last dollars, and so it's like I have two options. I can either think A, ethically, take their last dollars, and then hope to God they're good, or I can take their last dollar, or or or like I can take their last dollars, I can give them everything humanly possible that I can to make sure that they're successful, or I could not do this business and then know that they're gonna go to everybody else and their mother who doesn't care, and then just be like, you know? So it's like nah bro, I'm gonna I'm gonna help them. Like as much as I possibly can, I'm gonna help them. And those that I can help, great, and those that can't, what can you
Why Life Insurance Wins Long Term
SPEAKER_00do?
SPEAKER_01I I love that you brought the personal touch out of that because at the end of the day, listen, we're we're we're in business ready to grow, you know, and the only way to grow is by creating value.
SPEAKER_02Yeah.
SPEAKER_01A product that works for the for the customers, right? And and and and product that where employees can enjoy what they're doing, make money doing it, and and grow. And I know that one thing we're trying to do more on our show, on the LOJ show, is really focus on we we talk a lot about digital marketing, affiliate marketing, that kind of stuff, but other ways to make money as well. Yeah and this is all this kind of dovetails, this is sales, this is marketing, it's all that. But at the end of the day, the cost of living is just through the roof. It's it's we're living in the times that are unprecedented. It's just crazy. I just did some content two days ago. I mean, a family of four in Northern California, and now to be comfortable needs to make $400,000 a year. When I was when I got out of college, the number you want you wanted to make a hundred thousand. You made a hundred thousand, you felt like you made it, right? Like, okay, or not that you made it, but you felt okay. Yeah. Now that the bar, the the goalposts has shifted, it's like 250, 300. Depends where you live on the country, obviously, right? But people have no choice now but to make more money or drown in there or just leave the damn country and go somewhere it's cheaper, right? Some people can't leave the country. Their kids are in school, they don't want to disrupt, uproot the whole damn situation. So the point is that when you talk about a single mom, my mom she was married to my dad when she came to America, but you know, I saw her come from Venezuela making six dollars an hour and busting her ass, working double jobs, 18-hour days, right? Yeah, so that that's that's compelling. And I feel like and what with what you're doing, insurance is one of those spaces that it's evergreen, right? And you can make their success stories. Oh, yeah. What's the most you've seen an agent make in a year or you've heard of?
SPEAKER_00I mean, just in general, or with me specifically?
SPEAKER_01I guess both. Yeah.
SPEAKER_00Dude, in general, I know there's agents that are clearing $150,000 a month as just a solo agent. Yeah. Doing like very, very well. Um there was I was just at an event speaking at an event at Ignite for Shout Out Family First Life. Um, I was just speaking at their event, and uh, dude, there was an agent there that we met $236,000 AP last month. Like in I think I'm pretty sure it was like $230. It was like I know it was over $200, but I think it was like $236. Point is, bro, kids like $20 something, damn near a quarter million dollars as an insurance, as a licensed license insurance.
SPEAKER_01This is life insurance, final expense. What which category?
SPEAKER_00Life insurance, yeah. Yeah. And I bel I believe a lot of it, I think some of it was IUL and some of it was final expense. Um, but like, dude, IUL is really, really good. Annuity is really, really good. Life insurance is uh, you know, necessary for a lot of people. Um, and and final expense is necessary as well, like a very, very much necessary insurance. Yeah. So insurance isn't going anywhere. I've always been an insurance. You we tried solar. I mean, we did solar. Um, I didn't love it uh for a lot of reasons, and then I found my one true love, which is insurance. And then now we're scaling, you know, now we're scaling a lot of insurances right now.
SPEAKER_01And we talked a year ago, we we talked about you were talking about how everyone's gonna be shifted from Medicare and ACA to final expense, and it happened, right? Oh yeah, life insurance. I heard I heard rumblings of maybe a year, a year and a half ago, and it's amazing how many people have shifted. And you've seen even with uh social media, there's I don't know if you know, there's a young, he might be he kind of reminds me of you. It's funny. Juliano, I forgot his name, Juliano Mas. Oh yeah, yeah, I've seen it. I forgot his last name, but anyway, he's very charismatic. I think he's 19 or 29. I think he's got life insurance floor, and he's he does like a Wolf of Wall Street for like the younger Gen Z generation, right? But you are seeing these young kids, I get it. And he he has one clip where he just walks into like a restaurant. I was like, how good does it feel knowing what you sell that everyone in this restaurant could use or they need it, right? So it's one of those things, and I think that with with one of those verticals with Lee Gen, you know, a lot of the stuff like home improvement, it's fragmented. Solar was fragmented. Right, there's some categories you can't go nationwide with, but yeah, people have to be homeowners, they can't be renters here. It could be it's everybody, like everybody needs it, right? So that's the opportunity, yeah.
SPEAKER_00Yeah, no hundred percent, man. I mean, and and the more any marketer knows that the larger your targetable, addressable, target, addressable market is your TAM, bro, like you have so much more opportunity to grow. Um, and you know, there's companies that are the best at something, and then there's this and they charge the most, and then there's companies that are the cheapest and they can just get the most people through. Um, and you know, living in that middle area is is no man's land. That's where you don't want to be. Either want to be the best or you want to be the cheapest. Uh for me, I just want to be the best, you know, um, in everything that we do. Uh even down to personal, you know, I think it's really important everybody, no matter what you do, you should try to be the best. Um, you know, but yeah, it's it's been very interesting to see how many people are getting into life insurance right now. And like I said, I mean, I don't even know how many people are being produced every single day as a life insurance in the states, there as a life insurance agent in the states, but it's a lot, it's a lot. So it's like I've got a market that's just you know got people coming in and and I want to keep serving them.
SPEAKER_01Yeah, yeah, you're you're you're in a hot place, and I love it. And you worked hard to get to this place, right? Hell yeah. So let's walk through
The Policy Printer Model And Pricing
SPEAKER_01the process. Let's say I have uh a floor, I want to work with you. Let's go from step step A to step Z all the way. Yeah. Whole thing.
SPEAKER_00Yeah. So for us, our process is right now we speak to an agent. That agent will go through our three-day training program where we're gonna show them the scripts, we're gonna show them a lot of the ads that are being ran so that they can understand what's coming in. Uh, we're gonna go through all of the common objections that they're gonna receive. Um, we're gonna go through mindset. Um, we don't talk about anything carrier contracts related, anything like that. We just say, hey, go talk to your upline. We've gotten into some hot water before just by trying to advise people on best practices. That gets political really fast. So we just say, listen, I don't know anything about that. But when it comes down to understanding numbers, conversion rates, cost to acquire a client, why that's important, average AP, uh, things like that. Uh, we school them on everything. And what's what I've actually noticed a lot lately is a lot of people with some cash in their pocket, they're creating final expense agency floors because it's a good investment. So, like I've had probably four or five clients in the past 60 days come in that I know they're like, hey, I've got 50, you know, like what can I do with this 50 grand on life insurance? I'm like, get these agents, boop, boo, boop, and then they're building little floors out of it. And that's working out pretty damn well. And right now, you know, uh, so we put people through the training program, and then they just go into our system and they can buy CTV calls, which is connected TV calls, people calling in from TV ad placements, or they can buy our social traffic generator, which is you know, people calling in from Instagram and meta or Instagram and Facebook meta placements. So we have those two things they come in, they buy as many calls as they want, they can come in and crush. I think somebody took uh a hundred something calls last month, wrote like I think 55k. Wow, like that's so fire. I have an entire leaderboard. 25 bucks a call for our social calls. 25, yeah, 25 $25 for social calls and $55 for connected TV calls. Wow. Yeah. And so we we work with some of the largest, you know, publishers that generate these calls. Um, and because of that, we're able to negotiate wholesale rates. So I'm able to get you know calls cheaper than what you're gonna find elsewhere for just like as good, if not better, quality.
SPEAKER_01Yeah, it's a win-win because that's not your that's not the core, the core business is the training, getting these people going, right? And then this helps them facilitate their growth, or they're happy, you're gonna grow, you're gonna still need your services, they're gonna refer you other people. It just makes a lot of sense. So I like the whole dynamic.
Scaling Support, Group Coaching, And AI
SPEAKER_00The one thing I would say for anybody that's looking at my business model right now and kind of like, oh shit, I I could definitely do that. You could. I'm glad you mentioned this, yeah. Yeah, I want to talk about why it sucks. I have talked to so many people. When I say so many people, I would say right now, at least a dozen people I know have come in and either done this and stopped or done this and are like, why am I doing this right now? There are so many problems that come with this business model. And if you are not so obsessed with agent success, you're going to die in this your offer is gonna die. And the reason why is because, bro, these agents, they are hard, they are hard to care for, they're hard to love because they can be raging assholes to my very nice team. Um, you know, we're always there to support, and I tell my team they'll be like, oh my god, this guy, Nate. And I'm like, hey, I know, but like they just don't get it. So it's like that's why we gotta just, you know, stand firm, maintain our integrity, maintain doing honest, good business, and that's really all that you can do.
SPEAKER_01Yeah, how do you do that? And again, I glad you brought that up because everything seems easy, right? Or you see someone that's over here, no one sees all the shit they went through. Right now, I I should talk more about that. My my my show, but man, you saw me for fucking 2016 and 2019, it was like, yeah, like all most of these follow-ups here has popped during during that period of time. I had that was tough. Going through his divorce, I mean, business going up and down, have a baby on the way, yeah, you know, getting fucked by this client for 50 grand, this client another 30 grand. Like, what the hell am I doing, right? You have to get go through your savings, deplete that. Like, people don't see that. So there's no success without freaking pain, first and foremost. And then, you know, running call centers when we're about to pop another call center in Columbia. I mean, I'm gonna be there in two weeks. I got a guy, I'm like, oh fuck, here we go again. Let's go. Put one up here in Miami. Yeah, people don't know what you deal with, especially when you're dealing with people and personalities, right? So, and I could imagine in that line, anytime you're dealing with salespeople in particular, oh my god, you're dealing with like fucking divas and then, yeah, but I love them, yeah, you know, because I don't know, they make you feel alive, right? It's like a fucking soap opera every damn day in these places, these places, right? But you gotta have the aptitude, the ability, the the the mindset to deal with it. And I think most people don't, and I think our career, like starting off with a Philly market, like you deal with so much shit, like you can deal with anything at the end of the day, yeah, for sure.
SPEAKER_00And it's there is I mean, at the end of the day, bro, we're gambling, you know? Like that's really that's most business, but like, damn, you really gotta be uh you really gotta be resilient and you really gotta just like accept the fact that some days are gonna suck. Yesterday, I had a sucky day. Yesterday it sucked, but I like it's funny because three months ago, I was really going through my emotional turbulence of like literally every other day, holy shit, this is the coolest shit ever. And the next day, like, bro, I'm shutting it down. I remember calling my business partner, like, I hate policy printer. I hate this business, I hate this model, I hate everything about it. I don't want to do it anymore. And then she was like, Dog, chill. And I was like, All right. And then we just kept going, and then it got really good, you know? Um, and then we have days like yesterday where I'm just like, bro, get me on a beach with a margarita and my phone on do not disturb, or like, actually, fuck that, no phone. Just let me just listen to waves, you know. Um, but at the same time, yeah, dude, it it's uh the success ultimately comes down to how much pain can you deal with. Straight up. That's all it is. It's like it's like that line from August, everybody knows it. It's not about how hard you can hit, it's about how hard you can get get hit and keep going keep going. Because like that's so real, you know. Like I I always think about now my moat in this business model is the fact that most people are not gonna want to deal with this much headache from their clients. It's I've done a lot of things, you know. We've managed massive eight-figure clients, 10-figure clients, um got stiffed half a million, you know, like been through the ringer. But it's like, dude, this business model is tough because it's like message after message. Like, if I you know, I'll leave my phone just sitting there and I'll come back to it and have like literally 40 Slack notifications from 30 different clients on the chats. And I'm just like, dude, like when I have my customer service team managing over 300 active clients with us, like, dude.
SPEAKER_01I yeah, I can't imagine that because uh yeah, you're yeah, that's that's different than dealing with like if you have 300 clients in Lee Gen, you're you're you're putting up, I mean you should be putting up some big numbers, right? But the yeah, we do well. When you when you when you have 300 age, that's a whole different that's 300 different personalities and dramas and sort of like so. And then the way you're going, that that number's probably gonna triple sometime soon. And so how how do you manage that? Like, what's the process behind it?
SPEAKER_00Because that's that's a whole other yeah, I'm aggressively hiring customer service people, and I realized that. Yeah, yeah, all my people are virtual. Um, I've done a pretty decent job at building a rather sophisticated team. Um, I'm my goal is to always have responses back to agents within five minutes. Now that's not always attainable. Um, but I have three customer service people that all they do all day is they're just like managing chats. Um, but it's hard because the reason why I say that most people aren't willing to do this is because like let's just break down the numbers, right? Let's say that I have 300 agents active. If five percent of those are pissed off, that is 15 people a day that are angrily reaching out via chats. That's not even including the people that are just like either A, just having issues, or B, just like have a couple cool questions, like no problem, not a mean client, whatever. Just hey man, question on this, or hey, can you look at this phone number? You know, I I don't really know what happened here. Can you explain to me why this person said that? So it's like doo doo do do do do do do do do do. So we're now having to rebuild our entire offer for the past almost two years. We've always done one-to-one sales, but now we're gonna have to move to group coaching if we really want to scale it. Um, and I want to take over. So I have to completely redo my marketing. I have to like our whole strategy has to change because one-to-one sales is gonna work. And then we also have to move our back end offer to group coaching so that we can scale that as well. So it's just like, you know, there's just a whole lot of whole lot of going into it, and we'll see how it goes.
SPEAKER_01Well, you know, this is gonna be my next point I want to bring up, and um you I'm glad you mentioned the group coaching because you know, we're here in Miami and living here has been, you know, I grew up in North Road, you grew up in California, right? I think a lot of times when people are stuck too, they gotta change their location. Yeah, especially if you don't have kids, if you have flexibility, it's easier to do it, easier said than done, you know, especially when you have a family. But here, one thing that I've really found like uh, I don't know, like a shot in the arm is the young, youthful energy, right? And we were at a dinner two nights. We had a dinner like a year ago, right? And uh with David Shinkle was at the dinner, right? Sinke. Yeah, yeah. Shout out David Shinkle for the young guy killing it right now. Great, and a good guy, too. So um, we did another dinner uh two days ago with him and a few other people, but the people are doing these these different, they're doing different things, they give you different ideas, they and they're you they're utilizing the technology, they're utilizing the AI, and then you see a lot of these, I don't know what you call, I don't know what you call them, influencers or they're they're making money online, maybe selling courses or doing those, and somewhere have like really good products, but a lot of them have these these group programs, right? And they're what it is is like it just makes sense or they're able to be more productive, more efficient. Instead of just pitching one-one-on-one, you have a hundred people on this call, they're more like webinar sales sort of things, right? But you can also, it's not just sales, you can just do that for training or whatever. So that you get these ideas and you get this energy that I feel I wouldn't have had these ideas. I wouldn't be, I wouldn't have been exposed to that if I was still in New Jersey and New York.
SPEAKER_00Yeah, yeah.
SPEAKER_01And I feel like you've you've done a good job of taking advantage. You you've you've lived in Medellin, you travel all over the world, right? You take these bits of pieces, then you get to integrate them.
SPEAKER_00Yeah, and that really just comes from experience, right? And so, yeah, the the the new development and what we're using, like our AI is second to none when it comes to final expense. Like, I just made the decision that I was gonna only focus on final expense, and I was only gonna focus on building this one thing, which is the best sales training for life insurance for inbound calls for final expense. Like, I just like what like I got so niche because I knew that if I did that, like I could be the best. I it's very hard to be the best inbound call provider in the game right now because there's so many. Yeah, at the end of the day, calls are just gonna get commoditized, it's gonna force the market's price to go down, whatever. You there is you know, it's just the next person. Like, perfect example. I literally started selling these calls at 25 bucks less than two months later. Uh, who I thought was a good friend of mine comes out, rips me, and starts charging like $2 less. So now everybody that was coming in to like buy my calls and they're finding out, oh, I can go to them for two dollars less, like they're gonna go there. But that's because they were sold on the price per call. Whereas I was like, all right, go for it. If you want the cheapest, you can be the cheapest. I'm not here to be the cheapest. I'm here to do the best I can to truly serve you and to be the most economical for scale. That's what we do. And as long as we can maintain those things, we're in the money. Yep.
Pivoting In A Tough Lead Gen Market
SPEAKER_01I want to talk about this too, because you came, you you came from the lead gen world, you're still in the lead gen world, and you you shifted into final expense, you integrated, you married the your experience with that into uh, I think it was a great move. Yeah, something that's evergreen, something that everyone's the how many how many potential customers like the total adjustment market, 300 million people. I have no claims hundreds of millions, right? So I've I've been in lead gen, I've been in affiliate marketing span since I guess 2016. And I can tell you the last two years, and it seems like it's gotten progressively worse. I don't know if it started three years ago, but there's been a decline, right? The margins have getting have gotten compressed. Meta was algorithm changes, it's become harder and harder, man. And um, there's been a lot of people struggling, people that have been knocked out the game, people that were doing nine figures that just shut down their businesses. Like it's crazy what's going on. It's like it's winter right now in that space. What's your suggestion to someone that's kind of they're struggling right now? They're trying to figure out what to do. Because I mean you you pivoted, right? I guess one part of how what's the what's the what what do you suggest they do? How do they pivot properly so they stay in the game and they don't just give up or just you know go to a nine to five?
SPEAKER_00So really, I think it's actually a pretty fundamentally easy, easy question to answer. And I think a lot of times we get really caught up in how to answer that question because there's a million ways to make a million dollars, you just gotta choose one. And on top of that, the way to choose is if you can simply marry something that you're good at with something that you're interested in, with something that actually provides value to the market. If you can just combine those three things, like you've got something. And no matter if that's consulting or if that's simply sales, um, and then also take a really hard look at yourself. A lot of times, even as somebody who is a young who is a young entrepreneur and started out when I was really young, like if I could go back in time, I I wouldn't change anything that I did because I know personally I wasn't smart enough to go to school. But like a lot of times people are like, I'm not gonna go to school because I'm gonna do it this way because I don't need school. But it's like, bro, go to school, get a degree, go work for a company that really knows what the hell business is, learn from people, and then go do something on your own. Like, I think you know, we use the the thing nine to five, bro. I have incredible people on my team that are nine to five. But it's like I wouldn't be able to do what we're able to do, and I wouldn't be able to expand the way that I expand without them. And if they had the networking connections and the abilities that I did, they would be doing what I did, yeah. But like if you're someone that doesn't have the networking connections or the abilities or the wisdom, like go work with somebody that should. So if if they're staring down the barrel of that, really being honest with yourself and understanding who you are and where you're at in your journey, that I think is in having that honest conversation is really important. Um, also, I was like perfect example. I was just talking to a girl. She asked me, she said, Hey, I'm an agent for this agency here in Florida, right? She's selling health insurance. And she's like, Should I go out and become a broker and work independently, or should I stay an agent? Which one am I gonna make more money in? And you know what I told her? I said, How much risk are you willing to deal with? Because if you want to get as rich as humanly possible, that's not gonna happen with a safety net. So you would need to go be a broker. But if you become a broker, chargebacks, non-sufficient funds, all of the problems that come with being a broker will hit you in the face. Being an agent, you're not gonna make as much as a broker, but you have a safety net. And so when I asked that, she's like, Yeah, I don't really want a whole lot of risk. So a lot of times we get in our own head of like, oh, I should be doing this, or what if I did this? But we don't really think about the entirety and you know, the or the whole enchilada. You know, there's a lot more that goes to it than just like, oh, make more money. You also, when you make more money, typically are risking more money as well. Like, even for me, you know, like I'm spending money on Facebook ads every single day to promote my offer, and like I could have a horrible week. I could have a horrible week, and I'm just like, please, God, protect us, you know.
SPEAKER_01Man, that was a phenomenal answer, by the way. You drive, man, you said so many things. I think we could dissect
Focus, Bottlenecks, And More Over New
SPEAKER_01and dice up. The first thing I want to talk about is the that focus, right? And I think with affiliate marketing, did lead generation, whatever you want to call it, right? There's so much fucking shiny objects in Jim. It's crazy. And even me, I mean, I feel like I've I've learned how to shut a lot of that out, but it gets hard, especially when you go to shows and you hear about this fucking guy killing it on peptide lead gen or telemed, whatever, and it's tempting to to veer off, right, from what you're doing. So, how how do you block out the noise, especially because you're you're in a lot of different circles, you're in a lot of exciting, I guess what you call sexy circles, right? How have you learned to shut out that noise?
SPEAKER_00So uh to be honest, uh dude, Alex Sarmozzi is the GOAT, and I have just taken in so much of his advice and wisdom from just watching video after video, sometimes watching the same videos over and over. I'm scrolling on Instagram, dude. At the end of the day, I love this line that he has. More is always better than new. And when I started to when I finally, dude, I'm 27, I'm gonna be 28 this year. I've been doing my own entrepreneurship since I was like 18. I finally understand what he means by that this year when I heard it. More is always better than new. If you can just simply do more of the thing that's already making money, you're gonna have such a a smaller learning curve, and it's gonna be so much quicker to money and more money than if you go and try to do something new. So every time that I think of you know, more compared to new, it helps me realign because I'm like, oh, I could do this. And I'm like, wait, but there's probably gonna be a lot that comes with that. What if I just 3X'd what I was doing right now? Like that I already know the variables, I know the challenges, I know the bottlenecks, like I can I can address those and effectively hit those. The other thing is understanding as an entrepreneur, for those who are entrepreneurs, when you're getting this shiny object syndrome, understanding that your primary goal as an entrepreneur is one thing. And when I finally understood this concept, I was like, oh my god, it's so easy to run a business. Bottlenecks. If every single morning, like, and I I was just training somebody on my team this, your your ability as a leader is directly correlated to your ability to see bottlenecks before they happen and solve them before they happen. Perfect example. I want to scale this to let's say, so right now, you know, we'll do anywhere from $350,000 to $600,000 a month right now, right? Boom. So if I want to scale this to a million, like in my head, we all say, Oh, I want to do a million a month. Like, yeah, that would be fire. But what's gonna come with that? And there's two, you know, we all I've all heard the whole thing of like being an entrepreneur is like jumping off the cliff and building the plane on the way down, right? So you do have to be able to do that. But the more that you can foresee the bottlenecks happening that's gonna prevent you from being able to be successful in that, that's ultimately what's going to determine how successful you are when you launch and see all that. So you can either go and find somebody who's a consultant and you know, ask them, or you can foresee that. So when it comes down to shiny object syndrome, if you understand, okay, more instead of new, and if I want to do more, what is it actually gonna take? And then build into that, that already in and of itself is a is a is an absolute massive challenge. But then also, yeah, being real again, being real with yourself and looking at your offer and looking at your market and being like, do I really have something that can scale to that? The other thing, dude, big time, man. Do you really want an offer that's a million a month? Like, do you really want an offer that's 500 a month? Like, do you know what comes with that? Do you know the the headaches that are gonna come with that? Because we all know the amount of money you make is directly correlated to what? How much shit you can take. So it's like, do you want to deal with all that shit? And a lot of people know. A lot of people like people that come in and work with us, they're like, dude, if I could just crack 20k a month in final expense, I'll be like the happiest camper. And it's like, all right, 20k, that makes sense. That's gonna be a lot, you're gonna have to sell a lot, but like that's 20 racks a month. For me, if you ask me, nay, is 20 racks a month enough? I there's literally no chance in hell that I could ever just make 20 grand a month. Like, but that's also because my goal as an entrepreneur is to build a huge team and be able to serve hundreds of clients and to be able to take care of my team. That's what I love to do. That's fulfilling.
SPEAKER_01Man, that was a great answer. You I as you're saying this, and I again success lose clues. The podcast we did a year ago was one of the best ones, probably top five in terms of the engagement. And I I can see why. And I know you're very uh you you I don't want to sound like I'm diminishing, but you really surprised me on that podcast because we had we had 20 minutes. There was a little bit of pressure. I was like, hey, we don't have much time, let's take this out. But you gave some heat, man. You gave some sauce, and um that that was like that was really I was pleasing. And now that we've had more time, you've you're saying those, man, you're spitting fire right here. And the stuff that you're saying, and I and I mean that. And you gotta get, I I want to see a more podcast. You need to be on those. People need to hear what you're saying because you have such a good, such an intricate, uh unique background in your story. And again, you're so you're still so young, man. The best is yet to come.
GeekOut, Distribution, And What’s Next
SPEAKER_01This leads to my next point Geek Out. You're gonna be speaking to me Kano's, right? Let's go. Geek Out is to me one of the best events in the industry. I know. The founder James Van Elsick very well. I was actually the first, I helped them get the geek out off the ground. When there was an idea in James's head in 2017, him and I were crushing solar back then. I was his biz dev guy brokering, making all these deals happen, right? And he had the supply. He's like, Dave, I got this idea for this community. I just want to make it cool. I don't want any douchebags. I want cool people sharing ideas. And um first when we had like 10 people that that shit, and it was it was a nightmare because I was I was telling people, yeah, we got this mansion in Vegas, because that's what I was told. We got a mansion, da-da-da. It was like a shitty Airbnb. We got we got uh click, what do you call it? Clickbait, where they they fight, they told us they give us that information. Oh, yeah, yeah. It was a shitty place. Um, anyway, but it the content was fire, yeah. And that's all that matters. That's all that mattered, right? Yeah, and then it kept growing and growing. I think the next one was in Spain, and I don't know how many they've done since then. They've probably done 20 or 30. Excuse me. I spoke at the one in Beverly Hills in uh December 2022, and I told you the other day, that was like a coming of age for me. Like I was starting to come up in the industry. People were starting to know who I was, but that one kind of cemented me as like a real authority in the industry. And when I spoke there, man, and not to make you nervous, but bro, I was like the first guy that spoke, he did like a billion, a billion in uh ads for uh for PPP. Insane, right? In ERC, we were with some ERC guys the other day. Yeah, and um he speaks, this other guy speaks, Anthony Sandrea comes up, then Brandon Basket, all these like he had these guys that were like Sandrea just sold his company for like 70 million. Insane. And I'm like, what the fuck am I gonna talk about, man? Like, damn, I'm not a media buyer, right? But I went on there and I gave my my sauce and people loved it. I I came with the fucking heat. I'm like, listen, guys, you want to fucking make money, this is what you gotta do. Ba-ba-ba-ba-bah yeah. You can know how to run ads, but if you don't want to fucking manage your class, you're not gonna make shit. So I came with that shit. Yeah, bro, people loved it, right? Like, I shocked them with that shit. So that one, that guy shared a lot online, and kind of that was almost like the prelude for LFG. Really? You know, I came on there with like this fucking heat, and I spoke at the Philly World. That set the stage. So I feel for you, the timing for you is perfect. So, first of all, congratulations for that. Thanks. Because that's a big thing to speak on geek out because they don't let anyone just speak there. Yeah, it's fine. So, what are you gonna talk about? You don't put the whole cat out the bag, but let's give uh the audio. If you're a geek, if you're there at Mikanos, come to the fucking it's not just Nate, you got all these other heavy hitters there.
SPEAKER_00Yeah, anybody that's considering going to Greek Out, definitely go to Greek Out. Oh, Greek Out, Greek. Yeah, this is a Mikanos, bro. This is I've actually never flown to Europe before. So I told uh I told him I'm like, I'm gonna fly to Europe for you guys. Um, but I'm I'm gonna be speaking about policy printer and the building of the infrastructure and what it took to get to where we were at now. Um then also just going through what the actual problems that people are gonna face if they want to do this model. Um, but then on top of that, more than just policy printer, I uh and I'm gonna be showing a lot of uh like distribution, how to do distribution with independent agents compared to just like the large clients because there are two it's always a grass is greener situation, right? Like the guys that have the big clients, you know, they got payment term issues, they've got cash flow issues, and then they see the smaller clients and like well, I want to do that, but then they don't really know what's gonna come with that switch. Um so that's one portion, and then the other portion of that is uh the other portion of that is gonna be just explaining life insurance in general, right? Like you were talking about Giuliano, Mr. Mazzarelli, uh funny, super funny, right? Uh, really good with content and engagement. Um, and everyone's asking, should I be selling life insurance? Like, is I should I be doing that right now? Because like I see these like kids like dancing on a camera, somehow making 25 racks a month just from selling life insurance. Like, that's wild, right? The reality is it's possible. And so a lot of people are like, dude, maybe I should do this. So I'm gonna go there to talk about again distribution with policy printer, but then also shedding light on life insurance as uh as an industry where I see it coming or where I see it going, um, you know, how it's developing right now, the different types of life insurance people are selling, and kind of diving in on that so people can have an understanding of what that looks like too.
SPEAKER_01Yeah, I love it. They they did a nice, what do you call it? I don't know. I guess the the promoting it promoting promoted you you look like an action figure, it's got these nice arrows pointed to you. It looks really good. So I'm I'm pumped up about it for you on that one. I wish I could make that one, but that's gonna I'll definitely get the the replays and yeah and see how you did, man. I'm sure you're gonna freaking crush it on there. Let's go. Yeah. So so what's what's next on the agenda? What's the next uh few months looking like?
SPEAKER_00So I am super, super dialed on scaling policy printer. I want to that we've already trained over 800 agents in total, which has been awesome. Um and I I I wanna I want to 10x that number. I don't really know exactly how we're gonna do that, um, while also maintaining the integrity and the quality of our product. Um, but I do know that that's like that's what's up next. I'm just gonna go, I'm gonna triple down on it, and more is better than new. Yeah, so I'm just gonna do more of it and see how many people, how many people's lives we can change.
SPEAKER_01And listen, as you do that, you're gonna actually you so you say you're hiring, right? Yeah. Looking to to build a team out. So people audience listen to that. If you want to be part of something that's growing fast, I mean, good guy that's been doing this for a long time, good industry. Here, you you you have your opportunity, right? I mean, why I have you know different business units and business lines, and some of them are like taking off right now. We're starting to add people to the team, and it's fun, it's exciting, right? Especially when you see people come on board and they make an impact because I mean you have the ideas in your head, right? You could have all these ideas, but it really comes out to execution, and you can't execute all yourself. You need a team to do that, right? So I think that's fun. And I mean, I'm I've been doing this stuff for a long time, right? It's it's just it's just great how it the growth is really amazing to see other people grow. So I'm excited for you, man. I can't win. I'm sure there's way we can collaborate and we're gonna talk offline about that, but yeah, I think you're right, you're at the right place at the right time. So much success. They say luck, but luck is just being around, being around for when that stuff happens. So I'm saying, yeah, you're at the right place at the right time, man.
SPEAKER_00There uh one thing that I I forgot to say that I think would be really valuable is especially just kind of to throw it back to the shiny object thing. A lot of times people, you know, especially when they're new, they'll be like, I need multiple streams of income, right? And that's such a trap. And the and the reason why I say that is because a lot of times what people think of multiple streams of income is they're like, I'm gonna do my primary job, plus I'm gonna have this like Amazon store, and then I'm also gonna be doing this like TikTok or Etsy thing or like whatever, you know, insert the thing. Or they'll be like, Oh, what about this whole business? Like, I could have this business model, and people are like, Well, I want to like have multiple businesses. I don't have multiple businesses, I do have multiple streams of income right now that I've placed in specific deals that I've brokered and back end stuff that I've worked on, which has been very effective for us, thank God. Um but I'm not CEO of multiple organizations right now. I'm CEO of one organization, and that's Policy Printer. Everything else is just like, oh hey, Nate, I need this. And I'm like, go talk to Dave, and then Dave, kick me back 10%. That's my back end deal. You guys do it takes no focus, it takes no energy. I trust you, I trust him. Y'all are paying me every month. Great, you know that I'm gonna find another him that's gonna make us more money in the future, and that's why I'm not worried. And if you do screw me, no problem, I'm gonna find a different you, right? So a lot of times people will hear multiple streams of income, but that doesn't mean multiple streams of focus. Correct. Because you can only have one focus. And if you try to do too much, bro, it's just gonna be like throwing money in the wind. And that money instead is your time and energy. So it's like just focus, bro. Just lock in. Don't don't try to do too much, just do your one thing and do it way better than everybody else. Go deep.
SPEAKER_01Go deep is what you're saying. Yeah, and it makes a lot of sense. Yeah, yeah, fantastic stuff. Anything else that we missed or I mean, you covered a lot, but
Final Words And Subscribe
SPEAKER_01nah, bro.
SPEAKER_00I mean, you know, I just uh yeah, if anybody wants to work with us, hit us up. Uh, if you need some life insurance agents trained, let me know.
SPEAKER_01We're gonna do more than Nate. I I really I enjoy this. And you would the funny thing is that you you travel a lot, I travel a lot, and uh I I like these sort of updates, right? Where somebody, we've had a lot of people that they got on our show, like probably top first 10 episodes, and they're uh thinking about going off on their own and they went off on their own, and they're doing they're doing pretty well, right? They I guess get went independent or just whatever it is, and uh I like to show hey what what worked, what didn't work, go through those trials and tribulation. So I'm so glad we got to do this. And also because again, last year I really wanted to go deep with you. I wanted to do like a good 45 minutes to an hour. We were limited for time, but I'm so glad we finally got to do it now. And uh, this is gonna be the last time the audience and hit them up because guys, again, success leaves clues. You're doing a lot of good things here, and I can't wait to see. Like, if I if I had to if I could buy stock in you, I'd fucking buy stock in you right now. Let's really believe in what you're doing. I appreciate it, really. Guys, let's get it. Let's fucking go. Make some money. Fourth of July. Yeah, 4th of July. Fireworks going on. Let's go. Let's go. Good shit today, and that was good. Your network is your net worth. We got a fucking crazy network of people. I'm not talking about your average motherfucker. I'm talking about people doing $300,000, $400,000, $500,000 a day in ad spend. People that made billions of dollars in sales, people that exit their companies for about a billion dollars. We hit a hundred episodes. Guess what? We're about to take shit to the next level. So you want to be part of it? Subscribe right now. Remember, no money, no honey.